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Koj tuaj yeem siv Google Adwords los tshaj tawm koj lub vev xaib. Cov txheej txheem yog yooj yim heev: koj yuav tsum tsim ib tug account, xaiv ob peb lo lus tseem ceeb, thiab pib twv rau lawv. Nov yog yuav ua li cas txhawm rau txhim kho koj qhov kev nyem-los ntawm tus nqi thiab pib tshaj tawm koj lub vev xaib! Vam tias tsab xov xwm no yuav pab koj pib nrog Adwords. Yog tsis yog, Koj tuaj yeem kawm paub ntau ntxiv txog cov hauv paus ntawm kev tshaj tawm hauv Google hauv kab lus no. Txog rau lub sijhawm tom ntej, zoo siab twv!
Koj tuaj yeem tshaj tawm hauv Google's Adwords system los ntawm kev twv ntawm cov lus tseem ceeb cuam tshuam rau koj txoj kev lag luam. Koj qhov kev tshaj tawm yuav tshwm sim thaum cov neeg tuaj yeem tshawb nrhiav Google rau cov lus tseem ceeb uas koj xav tau lub hom phiaj. Google yuav txiav txim siab seb qhov kev tshaj tawm twg tshwm sim ntawm nws nplooj ntawv tshawb fawb, thiab siab dua koj qhov kev twv, qhov siab dua koj qhov kev tshaj tawm yuav muab tso rau. Qhov tseem ceeb yog kom ntes cov neeg siv khoom muaj peev xwm’ ob lub qhov muag thiab ntxias lawv kom nyem rau ntawm koj qhov kev tshaj tawm. Cov npe hauv qab no yog cov lus qhia los ua kom koj qhov kev tshaj tawm zoo dua.
Kev tshaj tawm hauv Google tuaj yeem ua tau zoo yog tias koj cov khoom lossis kev pabcuam cuam tshuam rau cov neeg siv khoom’ xav tau. Hom kev tshaj tawm no tuaj yeem raug tsom rau koj cov neeg tuaj saib los ntawm qhov chaw, hnub nyoog, thiab keywords. Google tseem muab cov phiaj xwm tshaj tawm nyob ntawm lub sijhawm ntawm hnub. Cov lag luam feem ntau siv lawv cov tshaj tawm tsuas yog thaum hnub ua haujlwm, los ntawm 8 AM rau 5 PM. Lawv tsis khiav tawm rau hnub so, tab sis thaum hnub ua haujlwm, koj tuaj yeem tsom koj qhov kev tshaj tawm rau cov neeg siv khoom muaj peev xwm raws li thaum lawv nyob online.
Thaum siv Google Adwords, muaj ob hom kev tshaj tawm. Thawj hom yog Nrhiav, uas qhia koj qhov kev tshaj tawm thaum twg ib tus neeg tshawb nrhiav koj cov khoom lossis kev pabcuam. Cov ntawv tshaj tawm feem ntau tsis tshua kim, tab sis lawv tsis yog cov lus nug-taw qhia raws li kev tshaj tawm nrhiav. Cov ntsiab lus tseem ceeb yog cov lus tshawb fawb uas tib neeg ntaus hauv Google kom pom cov khoom lossis kev pabcuam. Feem ntau, Google yuav tso cai rau koj siv txog li kaum tsib lo lus tseem ceeb, tab sis koj tuaj yeem nce tus lej tom qab.
Rau kev lag luam me, them-ib-nias tshaj tawm tuaj yeem yog qhov kev daws teeb meem zoo. Vim tias koj tsuas yog yuav tsum them nyiaj rau txhua qhov nyem, pay-per-click advertising yuav kim, tab sis cov neeg tshaj tawm ntse tsim lawv cov phiaj xwm los nyiam kev tsim nyog rau lawv lub vev xaib. Qhov no thaum kawg yuav nce lawv qhov muag. Thiab yog tias koj lub lag luam nyuam qhuav pib, txoj kev no yog tsim nyog mus xyuas. Tab sis nco ntsoov tias qhov tsis sib xws tsis nyob hauv koj qhov kev nyiam thaum nws los txog rau kev tshawb nrhiav organic (SEO).
Thaum koj pib twv ntawm cov ntsiab lus hauv Adwords, koj yuav tsum xyuam xim rau koj CTR (nyem los ntawm tus nqi) qhia. Daim ntawv tshaj tawm no yuav pab koj ntsuas cov tswv yim tshiab thiab kho koj qhov kev sib tw kom haum. Ntxiv rau, koj yuav tsum tau saib xyuas koj lub tswv yim tas li. Nrhiav kev tshaj tawm yog hloov pauv sai, thiab koj yuav tsum ua raws li qhov tseeb tiam sis. Nyeem ntxiv txog lub ncauj lus no, los yog ntiav ib tus kws tshaj lij los tswj koj cov phiaj xwm. Nov yog qee cov lus qhia kom ua kom koj cov peev nyiaj kom siab tshaj plaws.
Ua ntej, txiav txim siab txog cov peev nyiaj uas koj nyiam siv ntawm koj qhov kev tshaj tawm. Nco ntsoov tias cov neeg feem coob tsis saib yav dhau los thawj ob peb qhov txiaj ntsig hauv Google tshawb, yog li nws yog ib qho tseem ceeb kom pom nyob rau sab saum toj ntawm SERPs. Tus nqi koj twv ntawm txhua lo lus tseem ceeb yuav txiav txim siab npaum li cas koj siv tag nrho thiab koj yuav zoo li cas rau ntawm nplooj ntawv ib. Rau txhua lo lus tseem ceeb, Google nkag mus rau hauv kev sib tw nrog cov neeg sib tw siab tshaj plaws.
Koj tseem tuaj yeem siv cov ntsiab lus tsis zoo los txwv koj qhov kev sib tw ntawm kev tshawb nrhiav tsis raug. Cov ntsiab lus tsis zoo yog ib feem ntawm lub hom phiaj tsis zoo thiab tuaj yeem tiv thaiv koj los ntawm kev twv ntawm cov lus tseem ceeb uas tsis cuam tshuam rau koj lub lag luam. Txoj kev no, koj qhov kev tshaj tawm tsuas yog tshwm sim hauv cov lus nug uas suav nrog cov ntsiab lus tsis zoo. Qhov ntau qhov tsis zoo yog lo lus tseem ceeb, qhov qis koj qhov kev twv yuav yog. Koj tuaj yeem xaiv cov ntsiab lus tsis zoo hauv koj pawg tshaj tawm kom tshem tawm lawv ntawm koj qhov kev sib tw.
Thaum koj tab tom twv ntawm cov lus tseem ceeb, xav txog koj qhov qhab nia zoo. Google saib peb yam thaum ntsuas cov ntsiab lus tshaj tawm thiab qhov tseeb. Cov qhab-nees zoo yog ib qho kev qhia ntawm lub vev xaib qhov cuam tshuam. Koj cov ntsiab lus tseem yuav ua rau muaj txiaj ntsig zoo, yog li txiav txim siab kho koj qhov kev sib tw raws li. Tom qab koj cov ntawv tshaj tawm nyob, koj yuav tau txais cov ntaub ntawv hais txog kev ua tau zoo ntawm koj qhov kev sib tw thiab kho koj qhov kev sib tw raws li.
Muaj ntau yam uas yuav tsum nco ntsoov thaum koj tab tom tsim kev tshaj tawm hauv Adwords. Rau ib yam, koj yuav tsum paub cov qauv ntawm lub platform, thiab siv cov cuab yeej SEO xws li Keyword Planner thiab Google's enaka los nrhiav cov ntsiab lus tseem ceeb. Ces, sau koj cov ntsiab lus tshaj tawm thiab ua kom zoo tshaj qhov kev tshaj tawm kom tau txais qhov nyem siab tshaj plaws los ntawm tus nqi. Ces, tshaj tawm nws hauv Google lub vev xaib kom tau txais ntau tshaj plaws ntawm cov neeg saib thiab nyem.
Thaum koj qhov kev tshaj tawm raug tsim, koj yuav tsum xyuas nws rau cov qauv sau ntawv thiab kev sau ntawv yuam kev. Google qhia koj qhov kev tshaj tawm hloov pauv, yog li nws tseem ceeb heev kom pom qhov twg yog qhov ua tau zoo tshaj plaws. Thaum koj muaj tus yeej, twv nws kom txhim kho nws. Yog tias koj muaj teeb meem sau koj qhov kev tshaj tawm, koj tuaj yeem saib seb koj cov neeg sib tw ua dab tsi. Nco ntsoov tias koj tsis xav kom tsim lub log – tsis tas yuav sau ib qho kev tshaj tawm yog tias koj tuaj yeem pom qee yam uas twb muaj lawm uas ua haujlwm!
Thaum tsim kev tshaj tawm rau Adwords, Nws yog ib qho tseem ceeb kom nco ntsoov tias txhua qhov kev tshaj tawm yuav poob rau hauv hiav txwv ntawm cov ntsiab lus. Lub caij nyoog ntawm khaws txhua txoj haujlwm yog qhov tsis tshua muaj. Yog li ntawd, Nws yog ib qho tseem ceeb kom paub lub hom phiaj kawg ntawm koj cov neeg siv khoom ua ntej tsim koj cov ntawv tshaj tawm. Piv txwv li, yog tias koj lub lag luam tshwj xeeb hauv tshuaj pob txuv, koj yuav xav tsom cov neeg siv uas tshawb nrhiav tshuaj pob txuv. Siv cov hom phiaj kawg no yuav pab koj tshaj tawm los ntawm kev sib tw.
Optimizing click-through rate yog ib qho tseem ceeb rau kev nce koj cov nyiaj rov qab los ntawm kev siv nyiaj. Nyem-los ntawm tus nqi feem ntau cuam tshuam los ntawm qib ad, uas yog hais txog kev tshaj tawm txoj haujlwm ntawm qhov kev tshawb nrhiav tau them nyiaj. Qhov siab dua CTR, zoo dua, vim nws yog ib qho kev xav ncaj qha ntawm qhov zoo ntawm koj qhov kev tshaj tawm. Feem ntau, Kev txhim kho CTR tuaj yeem txhawb kev hloov pauv thiab kev muag khoom hauv lub sijhawm ceev tshaj plaws. Ua ntej, tshawb xyuas koj cov npe tshaj tawm tawm tsam cov ntawm koj cov neeg sib tw hauv kev lag luam.
Txhawm rau nce koj CTR, txheeb xyuas cov lus tseem ceeb uas koj cov neeg siv lub hom phiaj siv los nrhiav koj lub vev xaib. Google Analytics thiab Search Console yog cov cuab yeej zoo heev rau qhov no. Xyuas kom tseeb tias koj cov lus tseem ceeb yog nyob rau hauv qhov ad url, uas pab cov qhua txiav txim siab qhov twg nyem. Kev siv cov ntawv tshaj tawm tseem ceeb kuj tseem ceeb. Paub koj cov neeg tuaj saib qhov nyiam thiab siv cov ntaub ntawv no los tsim cov ntawv tshaj tawm uas yuav ntxias lawv kom ua.
Thaum koj tau tsim koj lub hom phiaj cov neeg tuaj saib, sim segmenting koj cov phiaj xwm kev tshaj tawm. Qhov no yuav tso cai rau koj ua kom zoo dua koj cov phiaj xwm kev tshaj tawm thiab nce CTR. Ib qho tshwj xeeb muaj nyob hauv Google lub vev xaib hu ua “Cov neeg siv kuj nug” tuaj yeem pab koj tsom cov neeg tuaj saib tshwj xeeb los ntawm kev muab cov lus qhia cuam tshuam rau lawv. Nyem-los ntawm tus nqi kuj tseem siv los ntsuas qhov ua tau zoo ntawm koj cov phiaj xwm kev lag luam digital. CTR qis tuaj yeem yog qhov qhia txog teeb meem nrog kev tshaj tawm, los yog nws tuaj yeem yog tias koj qhov kev tshaj tawm tsis tshwm sim thaum cov neeg siv khoom tshawb nrhiav.
Yog tias koj qhov kev tshawb nrhiav-raws li kev tshaj tawm tsis nyiam CTR siab, koj tau plam lub cib fim loj. Nws yog lub sijhawm los ua cov kauj ruam tom ntej. Siv lub mais ntxiv los txhim kho koj cov CTR thiab cov qhab nia zoo. Sim siv kev yaum nrog cov cuab tam pom kom nce koj qhov nyem-los ntawm tus nqi. Siv cov txheej txheem zoo li inoculation, koj tuaj yeem yaum koj cov neeg tuaj saib kom pom lub teeb ntawm qhov kawg ntawm qhov av. Lub hom phiaj kawg ntawm kev yaum yog coj lawv mus rau kev daws teeb meem lossis hu rau kev nqis tes ua.
Retargeting nrog Adwords yog lub cuab yeej muaj zog kom ncav cuag cov neeg siv khoom tshiab. Google muaj cov cai nruj heev txog kev sau cov ntaub ntawv tus kheej los ntawm nws cov neeg siv, suav nrog tus xov tooj, email chaw nyob, thiab credit card naj npawb. Kev tshaj tawm kev lag luam tuaj yeem ua tiav ntawm Google lub vev xaib, mobile apps, thiab social media. Google cov cuab yeej retargeting tuaj yeem pab cov lag luam ncav cuag cov neeg siv khoom muaj peev xwm ntawm ntau lub platform. Txoj hauv kev zoo tshaj plaws los pib yog tshuaj xyuas cov tswv yim hauv qab no.
Retargeting nrog Adwords tuaj yeem siv los tsom rau cov neeg siv khoom tshwj xeeb uas tau mus xyuas nplooj ntawv tshwj xeeb hauv koj lub vev xaib. Koj tuaj yeem tsim ib qho kev tshaj tawm dav dav uas txhawb cov neeg siv khoom yav tom ntej los tshawb hauv koj qhov chaw, los yog koj tuaj yeem tsim ib qho retargeting ad uas qhia tawm rau cov neeg uas tau mus xyuas koj qhov chaw ua ntej. Lub hom phiaj yog txhawm rau ntes cov neeg uas tau mus xyuas koj lub xaib ntawm qee lub sijhawm, txawm lawv tsis yuav ib yam dabtsi.
Retargeting nrog Adwords tuaj yeem tsom cov neeg tuaj saib tshwj xeeb los ntawm kev tsim cov neeg tuaj saib kev cai uas phim cov pej xeem ntawm ib tus neeg tuaj xyuas lub vev xaib.. Cov neeg tuaj saib uas koj tsim yuav tsuas pom kev tshaj tawm uas cuam tshuam rau tus neeg ntawd qhov kev txaus siab thiab cov pej xeem. Yuav kom ua tiav cov txiaj ntsig zoo tshaj plaws, koj yuav tsum segment koj lub vev xaib cov neeg tuaj saib rau hauv ntau pawg, siv demographics los tsom koj cov kev ua lag luam rov qab. Yog tias koj tshiab rau lub ntiaj teb kev tshaj tawm, pib nrog Google Adwords.
Retargeting nrog Adwords ua haujlwm los ntawm kev tso ib qho me me ntawm cov lej ntawm koj lub vev xaib. Cov cai no, kuj hu ua pixel, yuav nyob twj ywm undetectable los ntawm site neeg tuaj xyuas. Tom qab ntawd nws siv cov ncuav qab zib tsis qhia npe browser ua raws koj cov neeg tuaj saib thoob plaws lub vev xaib. Cov cai no yuav qhia rau Google Ads thaum twg los qhia cov kev tshaj tawm rau cov neeg uas tau mus xyuas koj qhov chaw. Nws yog ib txoj hauv kev zoo heev kom ncav cuag cov neeg siv khoom muaj peev xwm. Txoj kev no yog ceev thiab pheej yig, thiab tuaj yeem ua tiav cov txiaj ntsig loj.
