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Muaj ntau ntau txoj hauv kev siv AdWords los txhawb koj lub vev xaib. Cov neeg feem coob siv nws ntawm kev them nyiaj ib-nias, tab sis koj tseem tuaj yeem siv tus nqi-ib-kev xav lossis tus nqi-ib-tau txais kev sib tw rau cov neeg tuaj saib tshwj xeeb. Cov neeg siv qib siab kuj tuaj yeem siv AdWords los tsim ntau yam khoom lag luam, xws li lo lus tseem ceeb tsim thiab ua qee yam kev sim. Kawm paub siv AdWords los txhawb koj lub vev xaib!
Ib lo lus tseem ceeb tshaj tawm cov pab pawg muaj txiaj ntsig yog tias koj tab tom sim tsom koj cov kev siv zog ntawm cov lus tshawb fawb tshwj xeeb. Los ntawm kev ua qhov no, koj tuaj yeem zam kev them nyiaj rau qhov tsis sib xws thiab xyuas kom meej tias koj cov ntawv tshaj tawm tau tshwm sim tsuas yog rau cov lus nug cuam tshuam. Txawm li cas los, ib lo lus tseem ceeb ad pawg muaj lawv qhov tsis zoo. Ua ntej, lawv xav kom koj tsim ob qhov sib txawv ntawm tib daim ntawv tshaj tawm rau txhua lo lus tseem ceeb. Qhov no yog lub sijhawm siv sijhawm thiab tuaj yeem ua rau muaj kev ntxhov siab yog tias koj tsis ua tib zoo mloog rau cov nuances ntawm lo lus tseem ceeb.
Thib ob, ib lo lus tseem ceeb ad pawg tuaj yeem ua rau koj cov qhab nia zoo. Cov qhab nia zoo yog qhov kwv yees ntawm qhov zoo ntawm koj qhov kev tshaj tawm, tsaws nplooj ntawv thiab lo lus tseem ceeb. Cov qhab nia siab dua txhais tau tias kev tshaj tawm zoo dua thiab cov nqi qis dua. Kev tshaj tawm nrog cov qhab nia zoo dua yog qhov yuav tshwm sim hauv cov txiaj ntsig tshawb fawb. Peb, ib lo lus tseem ceeb tshaj tawm pawg yuav yog qhov nyuaj rau kev siv, tab sis nws tsim nyog rau lub sijhawm thiab kev siv zog. Koj yuav pom ROI nce hauv ob peb lub hlis.
Lwm qhov zoo dua ntawm ib pawg lus tseem ceeb tshaj tawm yog tias lawv muab kev tswj hwm koj tus account ntau dua. Qhov no muaj txiaj ntsig tshwj xeeb yog tias koj muaj ntau yam khoom lossis kev pabcuam. Txoj kev no, koj tuaj yeem tsom koj cov peev txheej thiab txhawb koj cov phiaj xwm nrog ntau qhov kev tshaj tawm thiab cov nplooj ntawv tsaws. Ib pawg lus tseem ceeb tshaj tawm kuj tau txais txiaj ntsig thiab tuaj yeem txo koj CPC thiab txhim kho koj CTR. Yog li ntawd, Nws yog qhov tsim nyog siv SKAGs thaum txhawb koj cov kev tshawb fawb cav kev lag luam.
Lwm qhov zoo ntawm SKAGs yog tias nws lav tau cov qhab nia zoo dua. Adwords’ Cov qhab nia zoo yog hloov pauv tas li thiab yog nyob ntawm ntau yam, uas tsis yooj yim pom los ntawm sab nraud. Tab sis nyob rau hauv dav dav, SKAGs nce CTR thiab zoo dua ntawm kev tsom mus rau cov ntsiab lus tshawb fawb ntau dua li cov ntsiab lus dav dav. Yog li yog tias koj tab tom nrhiav txoj hauv kev zoo dua los tsom koj cov neeg tuaj saib, sim tsim SKAG rau nws.
Yog tias koj xav ua kom koj qhov kev lag luam Google Adwords tshaj tawm, koj yuav tsum xav txog kev siv automated bidding. Cov tshuab no muaj txiaj ntsig zoo, tab sis koj yuav tsum paub tseeb tias koj saib xyuas nws kom raug. Automated bidding yuav tsum tau siv nrog rau koj lub hlwb grey kom tau tshaj tawm ntawm koj qhov kev tshaj tawm. Yuav pib, Nov yog qee cov lus qhia:
Siv hom kev sib tw zoo tshaj CPC. Hom kev twv no zoo ib yam li kev twv twv, tab sis koj tuaj yeem ntseeg Google Ads algorithm los ua qhov tsim nyog hloov kho. Txhim kho CPC kev sib tw yog thawj kauj ruam zoo rau kev siv tshuab. Txhawm rau kom muaj hom kev sib tw no, nyem lub checkbox hauv qab ntawm phau ntawv kev sib tw thiab xaiv Enhanced CPC los ntawm lub dropdown. Qhov siab tshaj plaws twv yuav cia li coj mus rau hauv tus account qhov siab tshaj CPC.
Cov tswv yim twv uas koj siv yuav nyob ntawm koj lub hom phiaj thiab cov hom phiaj nyiaj tau los. Muaj 6 hom kev sib tw cov tswv yim uas Google muab. Txhua tus muaj nws lub hom phiaj thiab muaj. Xaiv qhov zoo tshaj plaws rau koj txoj kev lag luam. Nco ntsoov tsim kev hloov pauv funnels los taug qab cov txiaj ntsig ntawm koj qhov kev sib tw. Koj yuav tsum ua kom zoo dua koj qhov kev twv txiaj. Kev siv cov kev sib tw automated yuav pab koj ua kom koj cov txiaj ntsig zoo tshaj plaws, tab sis nws tsis lav 100% kev pab them nqi.
Kev siv lub hom phiaj tus nqi ib qho kev yuav khoom (CPA) lub tswv yim muab rau koj tswj ntau dua automated bidding. Nws yog ib txoj hauv kev zoo rau kev teeb tsa koj qhov kev twv raws li qhov xav tau rov qab los ntawm kev hloov dua siab tshiab. Ntxiv rau kev teeb tsa lub hom phiaj CPC, koj tuaj yeem siv cov tswv yim no hla kev tshaj tawm thiab pawg tshaj tawm. Yog koj paub koj CPA, koj tuaj yeem siv qhov kev sib tw automated hla ntau pawg tshaj tawm thiab cov phiaj xwm.
Nws yog ib qho tseem ceeb los saib xyuas qhov kev sib tw automated. Automated bidding muaj ntau yam txiaj ntsig, suav nrog nce kev hloov pauv. Nws kuj tseem siv tau los txuas ntxiv cov npe tshiab lossis pawg. Los ntawm kev siv cov ntaub ntawv txias, automated bidding tuaj yeem kwv yees thaum kev muag khoom yuav tshwm sim, uas nyob rau hauv lem txhim kho koj conversion nqi. Yog tias koj mob siab txog kev ua kom koj qhov ROI siab tshaj plaws, automated bidding yog txoj kev mus. Ob peb tweaks tuaj yeem ua rau txhua qhov sib txawv hauv koj qhov kev sib tw.
Muaj ntau txoj hauv kev los txhim kho koj cov qhab nia Zoo rau Adwords phiaj xwm. Ntxiv rau kev txhim kho koj CTR thiab nias-dhau tus nqi, koj yuav tsum ua kom koj nplooj ntawv yooj yim rau kev taug qab rau cov neeg tuaj saib. Google yuav qhia koj qhov kev tshaj tawm raws li lawv cov keeb kwm kev ua tau zoo, cuam tshuam rau lub sijhawm tshawb nrhiav, thiab nias-los ntawm tus nqi. Ib txoj hauv kev zoo los txhim kho koj cov qhab nia Zoo yog tig koj cov kev tshaj tawm tsis tu ncua thiab sim lawv tawm tsam ib leeg. Google's algorithm ntsuas qhov ua tau zoo tag nrho ntawm txhua qhov kev tshaj tawm kom muab nws qhov qhab nia zoo tshaj plaws.
Nyem-dhau tus nqi (CTR) ntawm cov ntsiab lus tseem ceeb yog qhov thib ib hauv kev txiav txim siab Cov qhab nia zoo rau lo lus tseem ceeb. Qhov siab dua CTR, qhov cuam tshuam ntau dua koj qhov kev tshaj tawm yog rau tus neeg tshawb nrhiav. Ntxiv mus, tshaj tawm nrog CTRs siab yuav nyob qib siab dua hauv cov txiaj ntsig tshawb fawb organic. Txawm li cas los, txhawm rau txhim kho koj cov qhab nia zoo, koj yuav tsum paub koj tus kheej nrog txhua yam uas cuam tshuam rau CTR. Npaj kom muaj CTR ntawm 7 los yog siab dua.
Ob peb yam ua rau cov qhab nias zoo ntawm koj qhov kev tshaj tawm. Koj tuaj yeem siv ntau lub tswv yim los txhim kho ntau yam ntawm lawv. Koj tseem tuaj yeem siv Google's Ad Saib Ua Ntej thiab Ntsuas Cov Cuab Yeej kom pom qhov tsis ua haujlwm. Muaj qee txoj hauv kev zoo los txhim kho koj cov qhab nia Zoo hauv Adwords thiab nce koj CTR. Txoj kev no, koj yuav muaj peev xwm ua kom muaj ntau qhov kev xav uas koj tshaj tawm tau txais thiab them tsawg dua rau txhua tus.
Ntxiv rau kev txhim kho CTR, Koj qhov kev sib tw AdWords qhov qhab nia zoo txiav txim siab seb koj cov ntawv tshaj tawm puas tau txais kev nyem. Qhov no yog vim qhov tseeb ntawm cov lus tseem ceeb thiab cov ntawv siv hauv kev tshaj tawm. Qhov qhab nia zoo kuj suav nrog qhov kev paub ntawm nplooj ntawv tsaws. Kev nkag siab tag nrho peb yam yuav pab koj txiav txim siab seb qhov twg yuav tsum tau hloov pauv hauv koj qhov kev sib tw. Kho cov xwm txheej no yuav ua rau muaj tsheb khiav thiab nias. Txoj hauv kev zoo tshaj los txhim kho koj cov qhab nia zoo yog sim nrog cov tswv yim sib txawv thiab pom tias qhov twg ua haujlwm zoo tshaj rau koj txoj kev lag luam.
Kev nce koj cov qhab nia Zoo yog ib feem tseem ceeb ntawm koj qhov kev tshawb nrhiav kev lag luam uas them nyiaj. Nws yog ib qho tseem ceeb tshaj plaws uas txiav txim siab seb koj qhov kev tshaj tawm zoo npaum li cas. Qhov siab dua koj cov qhab nia zoo, siab dua koj qhov kev sib tw CPC. Kev txhawb nqa koj cov qhab nia Zoo yuav ua rau koj muaj kev sib tw dhau los ntawm cov neeg sib tw siab thiab nce koj ROI. Tab sis nco ntsoov, tsis muaj kev kho sai rau kev txhim kho koj cov qhab nia Zoo. Nws yuav siv sij hawm, kev sim, thiab kho kom zoo.
Tus nqi ib nias (CPC) rau Adwords txawv raws li kev lag luam thiab lo lus tseem ceeb. Thaum qhov nruab nrab CPC rau Adwords yog $2.32, qee cov ntsiab lus raug nqi ntau dua li lwm tus. Kev sib tw ntawm kev lag luam ua lub luag haujlwm hauv kev txiav txim siab tus nqi ntawm Adwords. Piv txwv li, “kev ruaj ntseg hauv tsev” generates ntau tshaj tsib zaug ntau npaum li ntau clicks “pleev xim.” Txawm li cas los, Harry's Shave Club siv lo lus tseem ceeb “chais club” mus tshaj tawm thiab them nyiaj $5.48 ib nias. Txawm hais tias qhov no yog CPC qis dua li lwm lub tuam txhab, lawv tseem tau muab tso rau ntawm nplooj ntawv thib peb ntawm cov txiaj ntsig tshawb nrhiav thiab tsim tawm $36,600.
Tus nqi ib nyem rau Adwords txawv nyob ntawm qhov zoo ntawm lo lus tseem ceeb, cov ntawv nyeem, thiab nplooj ntawv tsaws. Qhov zoo, tag nrho peb lub ntsiab lus muaj feem xyuam rau cov khoom lossis kev pabcuam raug tshaj tawm. High CTR txhais tau hais tias qhov kev tshaj tawm muaj txiaj ntsig zoo rau cov neeg siv. Cov ntaub ntawv no yuav pab koj txiav txim siab npaum li cas txhua tus nqi tshaj tawm. Thaum kawg, Lub hom phiaj yog txhawm rau txhim kho koj tus nqi ib nyem rau qhov zoo tshaj ROI.
Lwm qhov kev ntsuas tseem ceeb yog tus nqi ib qho kev hloov pauv. Thaum CPC rau kev tshaj tawm nce, yuav tsum tau hloov dua siab tshiab. Siv Google's Enhanced CPC bid optimization feature yuav pab koj ua tiav qhov no. Cov yam ntxwv no tau hloov kho koj qhov kev twv raws li cov txiaj ntsig ntawm kev tshaj tawm. Nws yog qhov zoo tshaj plaws rau cov ntsiab lus niche vim nws tso cai rau koj rub koj cov peev nyiaj. Tus nqi nruab nrab ntawm ib qho kev hloov pauv rau Adwords yog $2.68.
Tus nqi ib nias rau Adwords txawv nyob ntawm qhov kev lag luam. Thaum tshaj tawm rau adwords ntawm cov chaw ntiag tug raug nqi tsawg dua $1, Google ua rau feem ntau ntawm nws cov nyiaj tau los los ntawm kev ua haujlwm nrhiav kev tshaj tawm. Nws yog ua tau kom underpay, tab sis cov clicks no yuav tsis raug tsom txaus. CPCs yog tsim los ntawm cov txheej txheem sib tw lossis cov qauv siv los ntawm cov tuam txhab tshaj tawm. Lub vev xaib tshaj tawm, ntawm qhov tod tes, them tus tshaj tawm thaum tus qhua nyem rau ntawm qhov kev tshaj tawm.
CPC rau Facebook tshaj tawm tuaj yeem hloov pauv nyob ntawm seb tib neeg ua li cas rau kev tshaj tawm. Koj tseem tuaj yeem teeb tsa CPC twv rau Facebook tshaj tawm. CPC qis tshaj yog $0.45 rau kev tshaj tawm ntawm khaub ncaws thaum lub siab tshaj plaws yog $3.77 rau cov neeg tshaj tawm nyiaj txiag. Lwm txoj hauv kev kom tau nyiaj hauv Facebook yog siv cov kev tshaj tawm ib txwm muaj. Cov kev tshaj tawm no zoo li ib feem ntawm blog thiab tsis pom tseeb. Tabola, piv txwv, yog ib tug nrov haiv neeg ad network.
