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Tej zaum koj twb tau hnov cov lus tseem ceeb thiab kev twv, but you might not know how to properly structure your account to maximize the effectiveness of your advertising dollars. Cov npe hauv qab no yog cov lus qhia rau kev teeb tsa koj tus account. Thaum koj muaj ib lub tswv yim ntawm yuav ua li cas los tsim koj tus account, koj tuaj yeem pib hnub no. Koj tuaj yeem tshawb xyuas peb cov lus qhia ntxaws txog yuav xaiv cov ntsiab lus zoo li cas. Xaiv cov lus tseem ceeb yog qhov tseem ceeb rau kev nce koj cov kev hloov pauv thiab kev muag khoom.
While choosing keywords for Adwords, nco ntsoov tias tsis yog txhua lo lus tseem ceeb tsim muaj sib npaug. Hos ib txhia zoo li logical thaum xub thawj, lawv tuaj yeem ua tsis tau zoo. Piv txwv li, yog ib tug neeg hom “wifi password” hauv Google, Tej zaum lawv yuav tsis nrhiav tus password rau lawv tus kheej hauv tsev WiFi. Xwb, lawv tuaj yeem nrhiav tus phooj ywg tus password wifi. Kev tshaj tawm ntawm ib lo lus xws li wifi password yuav tsis muaj txiaj ntsig rau koj, raws li tib neeg tsis zoo li yuav nrhiav cov ntaub ntawv zoo li ntawd.
Nws yog ib qho tseem ceeb kom paub tias cov ntsiab lus hloov pauv lub sijhawm, yog li koj yuav tsum tau ua raws li qhov tseeb tiam sis nyob rau hauv lo lus tseem ceeb hom phiaj. Ntxiv rau daim ntawv tshaj tawm, keyword targeting yuav tsum tau hloov kho tsis tu ncua, raws li lub hom phiaj kev lag luam thiab cov neeg tuaj saib tus cwj pwm hloov. Piv txwv li, cov neeg lag luam tau siv ntau hom lus hauv lawv cov kev tshaj tawm, thiab tus nqi yeej ib txwm hloov zuj zus. Yuav kom nyob twj ywm kev sib tw thiab cuam tshuam, you need to use the latest keywords that will drive more traffic to your website.
A key way to avoid wasting money on low-quality traffic is to create lists of negative keywords. This will help you avoid wasting money on irrelevant search terms, and increase your click-through-rate. While finding potential keywords is relatively easy, using negative ones can be a challenge. To use negative keywords properly, you need to understand what negative keywords are and how to identify them. There are many ways to find high-converting keywords and make sure they’re relevant to your website.
Depending on the nature of your website, you may need to choose more than one keyword per search. Txhawm rau ua kom zoo tshaj plaws ntawm Adwords cov ntsiab lus, xaiv cov uas dav thiab tuaj yeem ntes cov neeg tuaj saib dav dua. Nco ntsoov tias koj xav nyob rau saum lub siab ntawm koj cov neeg tuaj saib, thiab tsis yog li ntawd xwb. Koj yuav tsum paub tias tib neeg tab tom nrhiav dab tsi ua ntej koj tuaj yeem xaiv lub tswv yim zoo. Qhov ntawd yog qhov chaw tshawb nrhiav lo lus tseem ceeb tuaj.
Koj tuaj yeem nrhiav cov ntsiab lus tshiab los ntawm kev siv Google cov ntsiab lus tseem ceeb lossis los ntawm lub vev xaib tshawb nrhiav cov lus nug cov lus nug txuas nrog koj tus account Adwords. Txawm li cas los xij, xyuas kom meej tias koj cov lus tseem ceeb cuam tshuam rau cov ntsiab lus ntawm koj lub vev xaib. Yog tias koj tab tom nrhiav cov ntaub ntawv tshawb fawb, koj yuav tsum siv cov lus-match keywords thiab phim cov kab lus rau cov ntsiab lus ntawm koj lub vev xaib. Piv txwv li, a website selling shoes could target visitors looking for information on “how to” – both of which are highly targeted.
Hauv Adwords, koj tuaj yeem twv rau koj cov tsheb khiav hauv ntau txoj hauv kev. Txoj kev tshaj plaws yog tus nqi-ib-nias, qhov twg koj them tsuas yog rau txhua qhov nyem koj qhov ad tau txais. Txawm li cas los, koj tuaj yeem siv tus nqi-ib-mille kev sib tw, uas raug nqi tsawg dua tab sis tso cai rau koj them rau ntau txhiab qhov kev xav ntawm koj qhov kev tshaj tawm. Cov hauv qab no yog qee cov lus qhia rau kev twv ntawm Adwords:
Koj tuaj yeem tshawb nrhiav cov phiaj xwm AdWords yav dhau los thiab cov lus tseem ceeb los txiav txim siab seb qhov kev sib tw twg zoo tshaj. Koj tseem tuaj yeem siv cov ntaub ntawv sib tw kom zoo dua los txiav txim siab seb cov lus tseem ceeb thiab kev tshaj tawm los twv rau. Tag nrho cov ntaub ntawv no yog qhov tseem ceeb thaum koj muab tso ua ke sib tw. Lawv yuav pab koj paub ntau npaum li cas koj yuav tsum tau muab tso rau hauv. Txawm li cas los, Nws yog qhov zoo tshaj plaws los nrhiav kev pab tshaj lij txij thaum pib. Ib lub koom haum zoo yuav tuaj yeem coj koj mus rau tag nrho cov txheej txheem, los ntawm kev teeb tsa cov peev nyiaj mus rau kev kho cov peev nyiaj txhua hnub.
Ua ntej, nkag siab koj lub hom phiaj ua lag luam. Koj cov neeg tuaj saib xav nyeem dab tsi? Lawv xav tau dab tsi? Nug cov neeg uas paub txog koj lub lag luam thiab siv lawv cov lus los tsim koj qhov kev tshaj tawm kom phim lawv cov kev xav tau. Ntxiv nrog rau kev paub txog koj lub hom phiaj kev lag luam, xav txog lwm yam xws li kev sib tw, pob nyiaj siv, thiab phiaj ua lag luam. Los ntawm kev ua qhov no, koj tuaj yeem txiav txim siab seb koj qhov kev tshaj tawm yuav tsum raug nqi npaum li cas. Yog tias koj muaj peev nyiaj tsawg, nws yog qhov zoo tshaj plaws los tsom rau cov teb chaws pheej yig dua, txij li cov tebchaws no feem ntau yuav teb tau zoo rau koj qhov kev tshaj tawm dua li cov uas raug nqi ntau.
Thaum koj muaj txoj cai zoo nyob rau hauv qhov chaw, Koj tuaj yeem siv Adwords txhawm rau txhim kho koj txoj kev pom kev lag luam. Koj tuaj yeem tsom cov neeg siv khoom hauv zos thiab, uas txhais tau hais tias koj tuaj yeem taug qab cov neeg siv tus cwj pwm thiab txhim kho koj lub lag luam cov qhab nia zoo. Ntxiv rau kev nce tsheb, koj tuaj yeem txo koj tus nqi-ib-nias los ntawm kev txhim kho koj cov kev tshaj tawm zoo. Yog tias koj muaj cov neeg tuaj saib hauv zos, tsom rau SEO yuav pab koj kom tsis txhob muaj kev cuam tshuam.
There are three main factors that influence your quality score on Adwords. Lawv yog ad position, nqi, thiab phiaj xwm kev vam meej. Ntawm no yog ib qho piv txwv ntawm yuav ua li cas txhua tus cuam tshuam rau lwm tus. Hauv qhov piv txwv hauv qab no, yog tias ob lub npe muaj kev tshaj tawm zoo ib yam, tus qhab nia zoo dua ib qho tau txais yuav tshwm sim hauv txoj haujlwm #1. Yog tias lwm hom npe tau teev nyob rau hauv txoj haujlwm #2, nws yuav raug nqi ntau dua kom tau txais qhov chaw saum toj kawg nkaus. Txhawm rau kom koj cov qhab nias zoo, koj yuav tsum xyuas kom meej tias koj qhov kev tshaj tawm ua tau raws li cov qauv no.
Thawj qhov yuav tsum tau xav txog thaum sim txhim kho koj cov qhab nia Zoo yog koj nplooj ntawv tsaws. Yog tias koj siv lo lus tseem ceeb xws li cwj mem xiav, koj yuav tsum tsim ib nplooj ntawv uas nta cov lo lus tseem ceeb. Ces, your landing page must include the words “xiav cwjmem.” The ad group will then include a link to a landing page that features the exact same keyword. Nplooj ntawv tsaws yuav tsum yog qhov chaw zoo kom tau txais cov ntaub ntawv ntxiv txog cov cwj mem xiav.
Qhov thib ob yog koj qhov kev sib tw CPC. Koj qhov qhab nia zoo yuav pab txiav txim siab qhov kev tshaj tawm twg tau nyem rau. Cov qhab nias siab txhais tau tias koj cov ntawv tshaj tawm yuav pom los ntawm cov neeg tshawb nrhiav. Nws tseem yog qhov kev txiav txim siab ntawm koj qhov kev tshaj tawm qib hauv kev sib tw thiab tuaj yeem pab koj tshaj tawm cov neeg sib tw siab uas muaj nyiaj ntau dua lub sijhawm. Koj tuaj yeem nce koj cov qhab nia Zoo los ntawm kev ua rau koj cov lus tshaj tawm cuam tshuam nrog cov ntsiab lus uas lawv tau tsom.
Qhov thib peb ntawm Adwords Quality Score yog koj CTR. Qhov kev ntsuas no yuav tso cai rau koj los ntsuas qhov tseeb ntawm koj qhov kev tshaj tawm rau koj cov neeg tuaj saib. Nws kuj pab txiav txim siab CPC ntawm koj qhov kev tshaj tawm. Siab CTRs txhais tau tias siab dua ROI. Thaum kawg, koj nplooj ntawv tsaws yuav tsum muaj feem cuam tshuam rau cov lus tseem ceeb hauv koj qhov kev tshaj tawm. Yog tias koj nplooj ntawv tsaws tsis cuam tshuam rau koj cov neeg tuaj saib, koj qhov kev tshaj tawm yuav tau txais CPC qis dua.
Qhov kawg yam uas cuam tshuam rau koj cov qhab nias zoo yog koj cov lus tseem ceeb thiab koj qhov Ad. Cov ntsiab lus thiab kev tshaj tawm uas tsis cuam tshuam rau koj cov neeg tuaj saib yuav tsis tau txais cov qhab nia zoo. Ntxiv rau cov lus tseem ceeb thiab CPC, koj qhov qhab nia zoo kuj tseem yuav cuam tshuam tus nqi ntawm koj Cov Ntawv Tshaj Tawm. Kev tshaj tawm zoo feem ntau yuav hloov pauv thiab ua rau koj qis CPC. Tab sis ua li cas koj nce koj cov qhab nia Zoo? Cov npe hauv qab no yog qee cov tswv yim los txhim kho koj cov qhab nia Zoo ntawm Adwords.
In order to get an accurate idea of the cost of your Adwords campaign, koj yuav tsum xub to taub lub tswvyim ntawm CPC (nqi-ib-nias). Thaum CPC yog lub tsev thaiv zoo heev rau kev nkag siab cov nqi Adwords, nws tsis txaus. Koj yuav tsum coj mus rau hauv tus account tus nqi ntawm ib tug subscription rau Adwords software program. Piv txwv li, WordStream muab kev tso npe rau 6 lub hlis, 12-hli, thiab npaj them ua ntej txhua xyoo. Nco ntsoov tias koj nkag siab cov ntsiab lus ntawm cov ntawv cog lus no ua ntej kos npe rau.
Hauv xyoo tas los no, tus nqi ntawm Adwords tau nce peb mus rau tsib npaug rau qee qhov ntsug. Tus nqi tau nyob twj ywm siab txawm tias qhov kev thov los ntawm cov neeg ua si offline thiab kev pib ua lag luam nyiaj ntsuab. Google ntaus nqi nce nqi ntawm Adwords kom muaj kev sib tw hauv kev ua lag luam, nrog kev lag luam ntau dua li puas tau siv lub vev xaib los ua lag luam lawv cov khoom. Tus nqi ntawm Adwords feem ntau ntau dua 50% ntawm tus nqi ntawm cov khoom, tab sis nws tau qis dua hauv qee qhov ntsug.
Txawm tias kim, AdWords yog cov cuab yeej tshaj tawm zoo. Nrog kev pab ntawm AdWords, koj tuaj yeem ncav cuag ntau lab tus neeg siv tshwj xeeb thiab tsim kom muaj txiaj ntsig zoo ntawm koj cov peev txheej. Koj tuaj yeem taug qab cov txiaj ntsig ntawm koj qhov kev sib tw thiab txiav txim siab seb cov ntsiab lus twg yog qhov tsim kom muaj tsheb ntau tshaj plaws. Vim li no, qhov kev pab cuam no yog qhov kev daws teeb meem zoo tshaj plaws rau ntau lub lag luam me. Nws yuav pab tau koj tau txais ib tug siab conversion tus nqi ntau dua puas tau ua ntej.
Thaum teeb tsa AdWords pob nyiaj siv, Nco ntsoov faib ib feem ntawm koj cov peev nyiaj tshaj tawm rau txhua qhov kev sib tw. Koj yuav tsum tsom rau cov peev nyiaj txhua hnub ntawm PS200. Nws yuav siab dua lossis qis dua, nyob ntawm lub niche ntawm koj lub lag luam thiab tus nqi ntawm cov tsheb uas koj xav kom tsim tau ib lub hlis. Faib cov peev nyiaj txhua hli los ntawm 30 kom tau txais koj cov peev nyiaj txhua hnub. Yog tias koj tsis paub yuav teeb tsa cov peev nyiaj li cas rau koj qhov phiaj xwm AdWords, tej zaum koj yuav nkim koj cov peev nyiaj tshaj tawm. Nco ntsoov, Kev siv nyiaj txiag yog ib feem tseem ceeb ntawm kev kawm ua tiav nrog Adwords.
Txawm hais tias koj siv Adwords kom tau txais ntau tus thawj coj lossis muag ntau dua, koj yuav tau txiav txim siab npaum li cas koj xav siv ntawm txhua qhov nias. AdWords tsim cov neeg siv khoom tshiab, thiab koj yuav tsum paub ntau npaum li cas txhua tus ntawm lawv muaj nqis, ob qho tib si thaum xub thawj sib cuam tshuam thiab dhau lub neej. Piv txwv li, ib qho ntawm kuv cov neeg siv khoom siv Adwords kom nce lawv cov txiaj ntsig. Hauv qhov no, ib qho kev tshaj tawm zoo tuaj yeem txuag nws ntau txhiab daus las hauv kev siv nyiaj pov tseg.
