Email yog info@onmascout.de
Xov tooj: +49 8231 9595990
Muaj ntau ntau txoj hauv kev los tsim ib tus account Adwords. Ntawm no yog ib co ntawm cov feem ntau sawv daws yuav. Hauv tsab xov xwm no, Kuv yuav npog CPC, Kev sib tw, Rov ua dua, Extensions, thiab ntau dua. Vam tias, cov lus qhia no yuav pab koj pib thiab ua kom zoo tshaj plaws ntawm koj qhov kev tshaj tawm. Nco ntsoov tias koj tus account Adwords yog lub neej ntawm koj lub vev xaib, yog li siv sijhawm los kawm txog txhua tus. Thaum koj muaj kev nkag siab yooj yim ntawm Adwords, koj yuav npaj los tsim koj thawj qhov kev sib tw!
Koj yuav tsum paub tias Tus Nqi Ib Nyem (CPC) hauv Adwords tsis zoo ib yam li CPC hauv kev tshaj tawm kev lag luam ib txwm muaj. Thaum CPC hais txog tus nqi tshaj tawm, CPM muaj kev txhawj xeeb txog qhov kev tshoov siab uas koj tshaj tawm tau txais. Txawm hais tias tus nqi ntawm kev tshaj tawm txawv heev, Cov cuab yeej lag luam nrov tshaj plaws hauv online qhia CPC rau lawv cov ntsiab lus tseem ceeb. Koj kuj yuav tsum paub tias CPC tsis yog ib txwm txhais tau tias tus nqi siab tshaj plaws rau ib nyem.
Tus nqi ib nias nyob ntawm ntau yam, suav nrog cov qhab nia zoo, cov ntsiab lus, thiab cov ntawv tshaj tawm. Cov qhab nia zoo tshaj tawm nyiam ntau cov clicks thiab tuaj yeem cia siab tias yuav txo qis txog li 50%. Cov qhab-nees zoo tshaj tawm tau nyiam tsawg clicks, thiab yog li ntawd, koj yuav them CPC siab dua. Txhawm rau txhim kho koj CPC, sim optimizing koj cov ntawv tshaj tawm thiab koj lub vev xaib. Xyuas kom tseeb tias koj muaj CTR siab los txhawb cov neeg tuaj saib kom nyem rau ntawm koj qhov kev tshaj tawm.
CPC yog tsim los ntawm lub tuam txhab tshaj tawm los ntawm kev sib tw. Tus neeg sib tw tuaj yeem xaiv xa cov ntawv twv manually lossis txiav. Tus neeg sib tw phau ntawv qhia txog qhov siab tshaj plaws CPC rau lo lus tseem ceeb lossis pawg tshaj tawm. Cov neeg sib tw hauv phau ntawv tuav tswj hwm lawv qhov kev twv thiab tuaj yeem kho lawv qhov kev twv kom tau txais ntau qhov clicks. Qhov kev xaiv no tuaj yeem ua tau zoo hauv ntau txoj hauv kev. Thaum nws tseem ceeb kom paub tseeb tias koj paub koj cov peev nyiaj ua ntej pib qhov kev tshaj tawm, koj yuav tsum nkag siab tias qhov kev sib tw ua haujlwm li cas thiab yuav tsum saib xyuas dab tsi.
Muaj lub tswv yim ntawm koj lub hom phiaj ROI yog qhov tseem ceeb rau kev ua tiav kev tshaj tawm. Koj yuav tsum ua kom paub tseeb tias koj tsis nco txog kev muag khoom lossis kev coj ua. Yog koj twv tsawg dhau, koj yuav muaj lub sijhawm nyuaj tsim ROI. Tab sis los ntawm kev khaws cia hauv siab tias tus nqi max ib nyem tsis yog tus nqi kawg nkaus, Koj tuaj yeem txhim kho CPC kom ua kom koj cov txiaj ntsig zoo tshaj plaws. Koj kuj yuav tsum paub txog qhov tseeb tias qhov max CPC hauv Adwords tsis yog tus nqi kawg. Many advertisers simply pay the minimum amount to get through Ad Rank thresholds or beat their competitors’ Ad Rank.
Facebook Ads txawv ntawm cov kev tshawb fawb niaj hnub hauv lawv li cas xam CPC. Es tsis txhob txiav txim siab ad qeb lossis cov qhab nia zoo, Facebook tsom rau koj qhov kev tshaj tawm cov neeg tuaj saib. Qee lub hom phiaj cov neeg tuaj saib yuav kim dua lwm tus. Lub hom phiaj cov neeg tuaj saib kuj ua ib feem ntawm qhov kev twv siab tshaj plaws thiab lub sijhawm sib tw. Qhov qhab nia cuam tshuam yog lwm yam hauv Facebook Ad CPC. Facebook suav cov nqi khiav ib qho kev tshaj tawm raws li kev xav tau tawm tswv yim. Cov qhab nia siab dua tau txais txiaj ntsig nrog cov nqi khiav qis.
If you are wondering how to create an exact match in Adwords, koj tsis nyob ib leeg. Google tsis ntev los no tau ua qee qhov kev hloov pauv rau lawv cov kev cai sib xws. Txawm hais tias nws tseem tuaj yeem siv qhov sib tw tiag tiag rau koj cov lus tseem ceeb, nws muaj kev txwv ntau dua li kab lus lossis kev sib tw dav, uas tuaj yeem ua rau koj qhov kev tshaj tawm tshwm rau cov lus nug uas koj tsis xav tshaj tawm. Koj tuaj yeem kho qhov kev sib tw tiag tiag kom txwv koj qhov kev tshaj tawm pom rau qhov tsis cuam tshuam lossis ua haujlwm qis..
Piv txwv li, ib qho kev sib tw tiag tiag rau lo lus tseem ceeb ntawm kev mus ncig yuav tsis tshwm sim rau kev tshawb nrhiav rau lub hom phiaj ntawd. Hloov chaw, luv nqi davhlau tshaj tawm yuav tsis raug pom nyob rau hauv kev tshawb nrhiav cov ntsiab lus ntawm kev mus ncig. Qhov no tshwj xeeb tshaj yog pab tau rau cov neeg tshaj tawm nrog cov peev nyiaj loj hlob. Nrog kev sib txawv sib txawv, lawv cov ntsiab lus tam sim no yuav nce mus txog thiab lawv tseem tuaj yeem nrhiav tau tshiab, cov ntsiab lus tseem ceeb raws li tus neeg siv lub siab nyiam. Thaum kawg, automated bidding tso cai rau lawv tswj lawv cov kev ua tau zoo txawm tias lawv ncav cuag nce.
Qhov kev sib tw tiag tiag hauv Adwords phim lo lus tseem ceeb rau lo lus lossis kab lus. Thaum tib neeg tshawb nrhiav lo lus tseeb lossis kab lus, ib qho kev tshaj tawm yuav raug nthuav tawm rau cov kab lus tseeb. Cov ntsiab lus sib phim tiag tiag muaj tus lej siab dhau los. Txawm li cas los, tej zaum koj yuav tsis tau txais ntau npaum li clicks lossis impressions thaum koj siv kab lus match. Tab sis, lawv yuav tshwm sim ntau dua thaum ib tus neeg tshawb nrhiav cov khoom lossis lo lus tseem ceeb uas cuam tshuam nrog koj cov khoom.
Thaum nws los txog rau lo lus tseem ceeb hauv Adwords, siv hom kev sib tw tiag tiag yog qhov pheej hmoo ua thawj koom ruam. Txawm hais tias nws yuav yog ib txoj hauv kev zoo los ua kom koj lub vev xaib pom kev thiab tsheb khiav, nws kuj tuaj yeem ua rau koj lub vev xaib tau txais kev nplua los ntawm Google. It is therefore essential to carefully evaluate your backlink profile. Lwm yam, you could be seen as gaming the search engine results. You should use the exact match keyword when it’s appropriate.
One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, poj niam txiv neej, hnub nyoog, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.
Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting siv lo lus tseem ceeb los ntawm kev tshawb nrhiav es tsis txhob ntawm lub vev xaib mus xyuas. Cov phiaj xwm rov qab tuaj yeem ua haujlwm los ntawm kev sib pauv thiab cov neeg nruab nrab. Tab sis ua ntej koj siv cov txheej txheem no, nco ntsoov kawm txog cov kev coj ua zoo tshaj plaws rau hom kev tshaj tawm no. Koj tuaj yeem txhim kho koj tus nqi hloov pauv thiab nce koj ROI los ntawm kev ua raws li cov kev coj ua zoo tshaj no.
Siv rov ua lub hom phiaj nrog Adwords nrog kev tshaj xov xwm platforms yog txoj hauv kev zoo los txuas nrog cov neeg siv khoom tam sim no thiab muaj peev xwm. Facebook yog txoj hauv kev zoo los tsim koj cov hauv qab no, thaum Twitter muaj ntau tshaj xya caum feem pua ntawm nws cov neeg tuaj xyuas txhua hli yog mobile. Yog li xyuas kom tseeb tias koj cov lus tshaj tawm teb rau cov neeg siv mobile. Rov ua dua nrog Adwords yuav pab koj ntes koj cov neeg tuaj saib thiab hloov lawv mus rau cov neeg siv khoom them nyiaj.
You should also understand the different types of bidding models for Adwords. CPC bidding helps you to boost your conversions, while dynamic conversion tracking pushes impressions. It’s important to choose the right model based on your specific goals. Remember that each ad platform works differently. Yog li ntawd, you should choose the one that makes sense for your KPIs and budget. Make sure to know the different bidding models so you can optimize your campaigns accordingly.
A web re-targeting strategy enables you to send ads to anonymous users based on their web browsing history. This method allows you to display ads relevant to the products that visitors have viewed in the past. By using email re-marketing, you can also send ads to abandoned carts. If you’re a newbie to advertising, Google Adwords yog qhov chaw zoo pib. Rov ua dua nrog Adwords yog txoj hauv kev zoo los xyuas kom meej tias koj cov lus tshaj tawm pom los ntawm ntau tus neeg li sai tau.
When you set up an ad, koj muaj ntau txoj kev xaiv. Koj tuaj yeem xaiv los ntawm ntau hom kev tshaj tawm txuas ntxiv, nyob ntawm koj lub hom phiaj. Ntau tus neeg tshaj tawm xaiv siv cov lus txuas ntxiv los koom nrog cov neeg siv khoom. Lawv yooj yim teeb tsa thiab khiav ntawm lub sijhawm. Cov extensions no zoo ib yam li Message Extensions thiab Hu Extensions. Cov kev qhia hauv Google yuav coj koj los ntawm cov txheej txheem ntawm kev teeb tsa App txuas ntxiv. Yog koj muaj lus nug lossis xav paub ntxiv, koj tuaj yeem tiv tauj Google ncaj qha.
Sitelink Extension yog pub dawb thiab ua rau koj cov neeg tuaj saib hu rau koj lub lag luam. Koj tseem tuaj yeem xaiv hu rau Extension, uas tso cai rau cov neeg saib hu rau qhov kev tshaj tawm. Hom kev tshaj tawm no tso cai rau cov ntaub ntawv ntau ntxiv txog lub tuam txhab cov khoom thiab cov kev pabcuam. Thaum kawg, nws tso cai rau koj los ua kev muag khoom ntau dua. Tab sis, ua ntej koj tuaj yeem pib siv cov kev tshaj tawm txuas ntxiv no, koj yuav tsum txiav txim siab seb lawv puas tsim nyog rau koj txoj kev lag luam.
Thaum Ad extensions tuaj yeem nce qhov kev nyem-los ntawm tus nqi, lawv kuj tuaj yeem ua rau koj qhov kev tshaj tawm qhov loj thiab qhov tseem ceeb. Nyob rau hauv lem, kev tshaj tawm ntev dua yuav raug nias rau thiab yuav ua rau muaj tsheb ntau dua. Ntxiv thiab, siv kev tshaj tawm ntxiv tuaj yeem pab koj cais koj txoj kev lag luam los ntawm cov neeg sib tw. Thiab, thaum ad extensions feem ntau underutilized, lawv tuaj yeem txhim kho kev ua tau zoo ntawm koj qhov kev sib tw Google Adwords.
Lwm txoj hauv kev siv tus nqi txuas ntxiv rau Adwords yog suav nrog cov ntaub ntawv ntxiv txog cov khoom thiab cov kev pabcuam koj muag. Nws yog ib lub tswv yim zoo los txuas rau cov khoom lag luam thiab cov kev pabcuam uas cuam tshuam nrog cov lus tseem ceeb hauv koj pawg tshaj tawm, vim nws ua rau koj muaj feem tau txais kev hloov dua siab tshiab ntawm nplooj ntawv tom qab-nias tsaws. Txawm li cas los, yog tias koj qhov kev tshaj tawm tsis cuam tshuam, cov neeg siv yuav txav mus rau lwm qhov kev tshaj tawm uas tsis hais txog lawv cov kev xav tau.
Kev sib txuas lus txuas ntxiv yog lwm qhov txuas ntxiv nrov rau Google AdWords. Lawv tshwm sim hauv kev xaiv cov lus nug thiab tshawb nrhiav thiab muab cov neeg siv khoom muaj peev xwm ntxiv kev tiv tauj, xws li email chaw nyob. Cov kev txuas ntxiv no yog tsim los ua cov kev daws teeb meem yooj yim rau kev tsim cov thawj coj thiab txuas cov neeg muaj peev xwm nrog cov lag luam. Thaum tus neeg siv nyem rau ntawm kev sib txuas lus txuas ntxiv, lawv yuav raug xa mus rau koj lub lag luam lub vev xaib uas lawv tuaj yeem thov cov ntaub ntawv ntxiv txog cov khoom lossis kev pabcuam.
