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To improve your click-through rate, optimize your ad landing page and create SKAGs, uas yog cov lus piav qhia luv luv ntawm qhov koj xav kom tib neeg ua thaum lawv nyem rau ntawm koj qhov kev tshaj tawm. Yog hais tias koj xav kom koj nias-dhau tus nqi, sim twv ntawm cov cim kev lag luam. Txoj kev no, koj yuav tau txais qhov siab tshaj plaws tau nyem-los ntawm tus nqi los ntawm koj qhov kev tshaj tawm. Cov tswv yim no tsis yog siv tau xwb, nws kuj raug nqi.
With Google Ads, koj tuaj yeem ncav cuag cov neeg tuaj saib coob thiab ua kom zoo dua ua rau koj lub vev xaib. Tab sis dab tsi yog txoj hauv kev zoo tshaj plaws los txhim kho koj nplooj ntawv Adwords tsaws? Nov yog qee cov lus qhia:
Pib, xyuas kom meej tias koj nplooj ntawv tsaws teb. Txawm hais tias nws yuav zoo li ib txoj haujlwm yooj yim, optimizing koj nplooj ntawv yuav tsum tau siv zog loj. Feem ntau, Cov nplooj ntawv tsaws yog cov peev txheej siv tau thiab xav tau kev pab los ntawm tus tsim duab kos duab, tus tsim tawm, thiab lwm yam khoom siv IT. Ib puag ncig hosting yog qhov kev xav tseem ceeb, as many AdWords advertisers send their PPC traffic to their home page – a huge no-no in conversion rate optimization.
Txhawm rau txhim kho kev siv tau ntawm koj nplooj ntawv, suav nrog cov npe ntawm cov ntawv pov thawj thiab cov npe ntawm cov neeg siv khoom lag luam. Xws li cov ntaub ntawv no pab cov neeg tuaj xyuas kom ntseeg tau koj txoj kev lag luam. Xyuas kom tus tsim yog huv si thiab kev. Kuj, Xyuas kom tseeb tias koj cov ntawv xov xwm yog qhov sib tw rau cov ntawv luam hauv koj qhov kev tshaj tawm. Cov ncauj lus zoo tuaj yeem cuam tshuam koj cov kab hauv qab los ntawm 30%. Xyuas kom tseeb tias koj nplooj ntawv tsaws yog ib qho yooj yim rau kev taw qhia, ib yam nkaus, thiab koj cov ntsiab lus thiab hu rau kev sib tw.
Npaj koj nplooj ntawv tsaws rau koj cov neeg tuaj saib. Koj yuav tsum suav nrog cov ntsiab lus SEO uas coj mus rau qhov kev tshawb nrhiav thawj zaug hauv lub taub hau. Qhov no yuav ua rau koj nplooj ntawv cuam tshuam rau tus neeg siv lub hom phiaj, thiab txo koj tus nqi Ib Nyem (CPC). Ntxiv rau kev txhim kho koj cov phiaj xwm kev tshaj tawm Adwords, txoj kev tsaws nplooj ntawv yuav tsum ua kom pom tseeb. Yog tsis yog, cov neeg tuaj saib yuav tawm mus. Txoj hauv kev zoo tshaj plaws los txhawb kev hloov pauv yog txhawm rau txhim kho koj nplooj ntawv tsaws rau cov neeg tuaj saib tshwj xeeb uas koj tab tom npaj.
High click-los ntawm tus nqi tsis yog ib qho kev qhia zoo. Yog tias koj tsis tsom rau cov lus tseem ceeb, tej zaum koj yuav nkim nyiaj. Kom zam qhov no, koj yuav tsum sim txhua yam hauv koj qhov kev tshaj tawm. Kom paub tseeb tias koj cov ntawv tshaj tawm them nyiaj muaj feem cuam tshuam, koj yuav tsum tshawb nrhiav lo lus tseem ceeb. Los ntawm kev ua li ntawd, koj tuaj yeem paub tseeb tias koj qhov kev tshaj tawm them nyiaj yuav cuam tshuam rau koj cov neeg siv khoom.
Koj tuaj yeem tau txais koj qhov kev sib tw nyem-los ntawm kev txheeb xyuas koj daim ntawv tshaj tawm. Google's Adwords tsab ntawv ceeb toom muaj nyob rau ntawm kev sib tw, tus account, thiab qib ad pawg. Nws muab cov ntaub ntawv hais txog dab tsi lwm tus tshaj tawm tau tshaj tawm rau koj cov lus tseem ceeb. Qhov no suav nrog impression share thiab Click share. Dhau li, nws qhia lwm yam kev ntsuas nthuav xws li kev hloov pauv ntawm koj qhov kev sib tw thiab nws qhov cuam tshuam rau koj qhov kev ua tau zoo.
Creating SKAGs for Adwords campaigns is one of the best ways to increase your ad’s CTR and generate traffic. Kev tshaj tawm yuav tsum muaj feem cuam tshuam rau tus neeg siv lub sijhawm tshawb nrhiav. Piv txwv li, if someone searches for “cars,” your ad will likely be displayed to them. Generic short-tail keywords, txawm li cas los xij, tej zaum yuav tsis zoo rau kev tsav tsheb. Yog tias koj xav ua kom koj qhov CTR ntau tshaj, siv cov lus tshawb nrhiav uas phim koj cov lus tseem ceeb.
Feem ntau, SKAGs muaj ib lo lus tseem ceeb lossis kab lus hauv ib pab pawg tshaj tawm. Yog tias koj qhov kev tshaj tawm tsis tsom rau cov lus tseem ceeb ntev, siv ntau hom kev sib tw ntawm tib lo lus tseem ceeb. Qhov no yog vim qee cov lus nug tshawb fawb tau ntev dua li koj cov lus tseem ceeb. Koj tuaj yeem kho koj cov SKAGs los ntawm kev tshuaj xyuas cov lus qhia tshawb fawb. Koj tseem tuaj yeem sim tsim SKAG tshiab los ua hom phiaj tshiab, long-tail keywords.
Lub hom phiaj yog txhawm rau nce koj qhov kev tshaj tawm CTR thiab QS. Qhov no yog ua tiav los ntawm kev xaiv cov ntsiab lus tseem ceeb thiab ua kom muaj feem ntau ntawm cov neeg siv khoom nyem rau ntawm koj qhov kev tshaj tawm. Google yuav txiav txim siab tshaj tawm nrog CTRs siab kom muaj txiaj ntsig thiab koom nrog, uas nyob rau hauv lem yuav txhim kho lawv txoj hauv kev pom. Cov kev tshaj tawm no tuaj yeem ua rau kev muag khoom ntau dua thiab ua rau koj. Tsim SKAGs rau Adwords hnub no los txhim kho koj qhov kev tshaj tawm!
Tsim SKAGs rau Adwords phiaj xwm yog txoj hauv kev yooj yim los txhim kho tag nrho cov txiaj ntsig ntawm koj qhov kev tshaj tawm thiab tswj hwm koj cov peev nyiaj.. Nws muab CTR siab dua thiab cov qhab nia zoo dua li lwm cov tswv yim. Thiab vim tias nws yog qhov tshwj xeeb thiab siv tau ntau dua, SKAGs yog qhov zoo rau kev txhim kho koj cov kev tshaj tawm. Thaum koj tau mastered kos duab ntawm SKAG creation, koj lub lag luam yuav ua tau zoo ntawm txoj kev nce nyiaj tau los thiab tswj koj cov nyiaj siv!
There is a fine line between using your trademark in your ad copy and bid on trademarked keywords in Adwords. Thaum muaj cov xwm txheej uas koj tuaj yeem siv koj cov ntsiab lus lag luam hauv koj daim ntawv tshaj tawm yam tsis tau ua txhaum txoj cai lag luam, nws yog qhov zoo dua kom nyob deb ntawm qhov kev coj ua no. Yog tias koj cov neeg sib tw tau twv ntawm cov ntsiab lus lag luam, Nco ntsoov saib xyuas lawv cov haujlwm hauv Adwords thiab siv cov tswv yim organic thiab them nyiaj los txo qhov cuam tshuam ntawm lawv cov kev tshaj tawm.
Kev siv tus neeg saib xyuas tus account tshwj xeeb yog ib txoj hauv kev los thawb koj qhov kev thov los ntawm thiab ua rau kom muaj kev vam meej. Thaum kev twv ntawm cov ntsiab lus lag luam yuav ua rau koj CPC nce, nws tuaj yeem pab koj ua lag luam ntau dua li ua rau nws raug mob. Kev siv cov cuab yeej tshawb fawb yuav tso cai rau koj los txiav txim siab cov lus tseem ceeb tshaj plaws. Cov cuab yeej no yooj yim siv thiab yuav qhia koj tias ntau npaum li cas tsheb khiav txhua lo lus tseem ceeb. Thaum siv lawv los nrhiav cov ntsiab lus zoo, lawv kuj yuav qhia rau koj paub seb koj puas yuav tsum twv me ntsis ntau tshaj qhov koj yuav tsum tau.
Thawj kauj ruam rau kev sib tw ntawm cov cim kev lag luam hauv Adwords yog los xyuas seb tus neeg sib tw tau sau npe cov cim lag luam hauv lub tebchaws uas qhov kev tshaj tawm tau tshwm sim.. Yog koj tsis ua, koj tuaj yeem xa daim ntawv tsis txaus siab rau Google txhua lub sijhawm. Yog tias koj tus neeg sib tw tsis muaj, koj yuav kawg them tus nqi ntau dua-ib-nias. Ntxiv rau, koj tus neeg sib tw yuav tsis paub tias lawv tab tom twv ntawm cov ntsiab lus lag luam, uas tuaj yeem ua rau muaj qhov tsis zoo rau lawv txoj kev lag luam.
Cov ntaub ntawv tsis ntev los no ntawm Hearthware thiab Morningware qhia txog qhov txaus ntshai ntawm kev sib tw ntawm cov lus tseem ceeb hauv Adwords. Kev siv cov cim kev lag luam rau kev tshaj tawm tuaj yeem yog lub tswv yim txaus ntshai, raws li koj tuaj yeem raug liam ntawm kev lag luam ua txhaum cai. Lub Tsev Hais Plaub European ntawm Kev Ncaj Ncees tau txiav txim siab tawm tsam LV, hais tias Google txoj cai tsis ua txhaum txoj cai ua lag luam. Txawm li cas los, nws tau txiav txim tias cov tuam txhab tuaj yeem sib tw ntawm cov neeg sib tw cov cim lag luam yog tias lawv ua qhov tsim nyog tshaj tawm.
If you want to know if your ads are generating sales, Koj yuav tsum teeb tsa kev hloov dua siab tshiab rau Adwords. Cov kauj ruam yooj yim no yuav pab kom koj pom tias muaj pes tsawg tus qhua tau hloov dua siab tshiab rau hauv cov neeg siv khoom. Koj tuaj yeem teeb tsa kev hloov dua siab tshiab rau pawg tshaj tawm thiab kev tshaj tawm. Nov yog qee cov kauj ruam koj yuav tsum ua raws. Pib, teeb tsa tus lej taug qab rau koj qhov kev tshaj tawm. Ces, ntxiv ib qho kev hloov pauv hloov pauv rau koj qhov kev tshaj tawm.
Koj tuaj yeem taug qab ntau hom kev hloov pauv, suav nrog kev hu xov tooj, kev yuav khoom, app downloads, tsab ntawv xov xwm sau npe, thiab ntau dua. Xaiv txoj cai hloov dua siab tshiab mus txog qhovtwg yog thawj kauj ruam hauv kev teeb tsa koj qhov kev hloov dua siab tshiab. Thaum koj tau xaiv ib qho haujlwm los taug qab, koj tuaj yeem xam ROI (rov qab los ntawm kev nqis peev) ntawm koj cov phiaj xwm kev tshaj tawm. Qhov no yog xam los ntawm kev faib cov nyiaj tau los ntawm kev tshaj tawm los ntawm tus nqi ntawm cov khoom muag.
Thaum koj tau txiav txim siab teeb tsa kev hloov dua siab tshiab rau Adwords, koj yuav tsum tau input tus conversion id, daim ntawv lo, thiab tus nqi. Yog tias koj xav taug qab kev muag khoom los ntawm kev sib tw, koj tuaj yeem teeb tsa kev lag luam rov qab los ntawm kev siv lub ntiaj teb snippet. Thaum koj muaj qhov teeb tsa no, koj yuav tuaj yeem ntsuas qhov kev tshaj tawm twg coj tuaj rau cov neeg siv khoom feem ntau. Koj tuaj yeem pom muaj pes tsawg tus neeg nyem rau ntawm koj qhov kev tshaj tawm thiab yog tias lawv hloov dua siab tshiab.
Thaum koj tau teeb tsa tus qauv tsim, koj tuaj yeem txiav txim siab seb qhov twg tau ua rau cov txiaj ntsig xav tau. Los ntawm kev teeb tsa hnub rau kev hloov pauv yuav tshwm sim, koj tuaj yeem pom pes tsawg tus neeg tuaj saib tau hloov dua siab tshiab raws li qhov tshwm sim ntawm kev tshaj tawm. Rau kev saib-los ntawm kev hloov pauv, koj tuaj yeem xaiv cov hnub ntau tshaj plaws tom qab pom qhov tshaj tawm. Rau kev hloov dua siab tshiab nrog rau lub vev xaib mus ntsib, Smart Bidding yuav ua kom zoo dua cov tswv yim sib tw raws li tus qauv tsim koj xaiv.
