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Muaj ntau txoj hauv kev los tsim koj tus account Adwords. Hauv tsab xov xwm no, we’ll discuss Keyword themes, Hom phiaj, Kev sib tw, thiab hloov dua siab tshiab nrhiav. Txhua tus muaj nws qhov zoo thiab qhov tsis zoo. Tab sis qhov twg koj txiav txim siab, tus yuam sij yog teem koj lub hom phiaj thiab tau txais txiaj ntsig zoo tshaj plaws ntawm koj tus account. Ces, ua raws li cov kauj ruam no los txhim kho koj ROI. Ces, koj yuav muaj kev sib tw ua tiav. Cov npe hauv qab no yog cov kauj ruam tseem ceeb tshaj plaws los txhim kho koj tus account.
Listed under the ‘Keywords’ kev xaiv, the ‘Keyword Themes’ feature of Google’s ad platform will let advertisers customize the keywords that they use for their ads. Cov ntsiab lus tseem ceeb yog qhov tseem ceeb ntawm kev tsom mus rau koj qhov kev tshaj tawm. Cov neeg feem ntau yuav nyem rau ntawm kev tshaj tawm uas muaj cov ntsiab lus uas lawv tab tom nrhiav. Siv cov ntsiab lus tseem ceeb hauv koj qhov phiaj xwm tshaj tawm yuav muab lub tswv yim zoo dua ntawm koj cov neeg tuaj saib lub hom phiaj yog leej twg.
Yog ua tau, siv cov ntsiab lus los pab pawg cov ntsiab lus los ntawm hom, kev xav, los yog xav. Txoj kev no, koj tuaj yeem hais ncaj qha rau tus neeg tshawb nrhiav cov lus nug thiab txhawb kom lawv nyem. Nco ntsoov sim koj qhov kev tshaj tawm, vim tias qhov tshaj tawm uas muaj CTR siab tshaj plaws tsis tas txhais tau tias nws yog qhov zoo tshaj plaws. Cov pab pawg ntsiab lus yuav pab koj txiav txim siab tshaj tawm zoo tshaj plaws raws li tus neeg tshawb nrhiav xav tau thiab xav tau.
Thaum siv Smart phiaj los nqis tes, tsis txhob siv cov ntsiab lus tsis zoo, thiab tsis txhob sib xyaw cov ntsiab lus tseem ceeb. Google tsis muaj npe nrov rau kev tshaj tawm Smart campaigns sai sai. Nws yog ib qho tseem ceeb kom siv yam tsawg kawg nkaus 7-10 cov ntsiab lus tseem ceeb hauv koj qhov kev sib tw. Cov kab lus no muaj feem xyuam rau hom kev tshawb fawb uas tib neeg yuav ua, uas txiav txim siab seb lawv puas pom koj qhov kev tshaj tawm. Yog tias cov neeg tab tom nrhiav rau koj qhov kev pabcuam, lawv zoo li yuav siv cov ntsiab lus tseem ceeb ntsig txog nws.
Cov ntsiab lus tsis zoo thaiv kev tshawb nrhiav tsis raug. Ntxiv cov ntsiab lus tsis zoo yuav ua rau koj cov lus tshaj tawm los ntawm kev tshwm sim rau cov neeg uas tab tom nrhiav ib yam dab tsi tsis cuam tshuam rau koj lub lag luam. Txawm li cas los, koj yuav tsum nco ntsoov tias lub ntsiab lus tsis zoo yuav tsis thaiv tag nrho cov kev tshawb fawb, tab sis tsuas yog cov uas cuam tshuam. Qhov no yuav ua kom ntseeg tau tias koj tsis them nyiaj rau cov tsheb tsis sib xws. Piv txwv li, yog tias koj muaj kev sib tw nrog lub ntsiab lus rho tawm, nws yuav qhia kev tshaj tawm rau cov neeg uas tshawb nrhiav ib yam dab tsi uas tsis muaj lub ntsiab lus.
The benefits of targeting Adwords campaigns by location and income are well documented. Hom kev tshaj tawm no tsom cov neeg siv raws li lawv qhov chaw nyob thiab zip code. Google AdWords muaj ntau pawg neeg thaj chaw nyob thiab qib nyiaj tau los xaiv los ntawm. Hom phiaj no muaj kev txwv tsis pub ua haujlwm rau ib pawg tshaj tawm, and combining methods may reduce the effectiveness of your campaign. Txawm li cas los, it is worth trying if your campaign’s performance depends on precise targeting.
The most common way of targeting is using the content of a website. By analyzing a website’s content, you can decide which ads are most relevant to the content on that site. Piv txwv li, a website that contains recipes could show ads for dishware, thaum lub rooj sib tham khiav yuav muaj kev tshaj tawm rau cov khau khiav. Hom phiaj no zoo ib yam li cov digital version ntawm niche magazine tshaj tawm uas xav tias cov neeg nyeem txaus siab rau kev khiav kuj yuav txaus siab rau cov khoom tshaj tawm..
Lwm txoj hauv kev ntawm kev tsom mus rau Adwords phiaj xwm yog los ntawm kev siv cov kab lus sib tw lo lus tseem ceeb. Hom phiaj no yuav ua rau muaj kev tshaj tawm rau txhua qhov sib xyaw ntawm cov ntsiab lus, suav nrog cov lus sib dhos lossis cov kev sib txawv ze. Broad match keywords feem ntau ua tau zoo tshaj plaws rau kev tshaj tawm ib yam khoom lossis kev pabcuam. Tib yam tuaj yeem hais rau kab lus sib tw lo lus tseem ceeb. Thaum siv cov ntsiab lus sib phim cov ntsiab lus, koj yuav tau ntxiv cov lus hais nyob ib ncig ntawm koj lo lus tseem ceeb kom tau ntau lub hom phiaj tsheb. Piv txwv li, yog tias koj xav tsom cov cua txias hauv Los Angeles, koj yuav tsum siv cov kab lus match lo lus tseem ceeb.
Koj tseem tuaj yeem tsom koj qhov kev tshaj tawm los ntawm qhov chaw thiab qib nyiaj tau los. Koj tuaj yeem xaiv los ntawm rau qib nyiaj tau los thiab ntau qhov chaw. Los ntawm kev siv cov cuab yeej no, koj tuaj yeem tsom koj qhov kev tshaj tawm thiab koj cov phiaj xwm tshaj tawm mus rau qhov chaw tiag tiag ntawm koj cov neeg siv khoom. Ntxiv mus, koj tseem tuaj yeem xaiv hom phiaj cov neeg nyob hauv qee qhov deb ntawm koj lub lag luam. Txawm hais tias koj yuav tsis muaj cov ntaub ntawv thaub qab no, cov cuab yeej no tuaj yeem muab cov ntaub ntawv tseem ceeb ntawm koj cov neeg tuaj saib.
The two most common ways to bid on Adwords are cost per click (CPC) thiab raug nqi ib txhiab impressions (CPM). Xaiv ib txoj hauv kev los ntawm lwm qhov yog nyob ntawm koj lub hom phiaj. Kev sib tw CPC yog qhov zoo tshaj plaws rau kev lag luam niche uas koj lub hom phiaj cov neeg tuaj saib tshwj xeeb thiab koj xav kom koj cov lus tshaj tawm pom rau ntau tus neeg li sai tau. Ntawm qhov tod tes, Kev sib tw CPM tsuas yog tsim nyog rau kev tshaj tawm hauv network. Koj cov ntawv tshaj tawm yuav tshwm sim ntau zaus ntawm cov vev xaib cuam tshuam uas tseem tso tawm AdSense tshaj tawm.
The first method involves organizing your bidding into separate “ad groups.” Piv txwv li, koj tuaj yeem pab pawg 10 rau 50 cov kab lus hais txog thiab ntsuas txhua pab pawg sib cais. Tom qab ntawd Google yuav siv ib qho kev sib tw siab tshaj plaws rau txhua pab pawg. Qhov kev faib ntse ntse ntawm koj cov kab lus no yuav pab koj tswj koj txoj kev sib tw tag nrho. Ntxiv nrog rau kev twv twv, automated bid tswv yim kuj muaj. Cov tshuab no tuaj yeem kho cov kev sib tw tau raws li qhov ua tau zoo dhau los. Txawm li cas los, lawv tsis tuaj yeem suav rau cov xwm txheej tsis ntev los no.
Siv cov cuab yeej tshawb fawb lo lus tseem ceeb yog txoj hauv kev zoo los nrhiav tus nqi qis tshwj xeeb thiab niches. In addition to Google Ads’ free keyword research tool, SEMrush tuaj yeem pab koj nrhiav cov lus tshawb nrhiav uas cuam tshuam rau koj txoj kev lag luam. Nrog cov cuab yeej no, koj tuaj yeem tshawb pom cov ntsiab lus sib tw thiab pom lawv cov kev sib tw kev sib tw. Nrog rau lo lus tseem ceeb twv cuab yeej, koj tuaj yeem nqaim koj qhov kev tshawb fawb los ntawm pawg ad, phiaj xwm, thiab lo lus tseem ceeb.
Lwm txoj hauv kev rau kev twv ntawm Adwords yog CPC. Txoj kev no yuav tsum tau hloov dua siab tshiab mus txog qhovtwg thiab muab koj tus nqi pes tsawg rau txhua qhov muag. Txoj kev no yog qhov zoo tshaj plaws rau cov neeg siv Google Adwords siab dua vim nws tso cai rau koj los saib xyuas ROI. Nrog txoj kev no, koj tuaj yeem hloov koj qhov kev twv raws li qhov ua tau zoo ntawm koj qhov kev tshaj tawm thiab koj cov peev nyiaj. Koj tuaj yeem siv tus nqi ib nyem los ua lub hauv paus rau CPC kev twv. Tab sis koj yuav tsum paub yuav ua li cas xam ROI thiab xaiv txoj hauv kev zoo tshaj plaws kom ua tiav qhov no.
Yog tias koj tsom mus rau cov neeg siv khoom hauv zos, Tej zaum koj yuav xav xaiv rau SEO hauv zos tsis yog kev tshaj tawm hauv tebchaws. Adwords pab koj txoj kev lag luam ncav cuag lwm lab tus neeg siv internet. Adwords pab taug qab tus cwj pwm ntawm koj cov neeg tuaj saib lub hom phiaj thiab pab koj nkag siab txog hom neeg siv khoom uas tab tom nrhiav rau koj cov khoom. Koj tuaj yeem txhim kho koj qhov zoo ntawm Adwords los ntawm kev taug qab cov neeg siv kev ua haujlwm kom txo koj tus nqi ib nyem. Yog li, tsis txhob hnov qab txhim kho koj cov kev tshaj tawm nrog SEO hauv zos thiab txhim kho koj ROI!
Once you have installed AdWords conversion tracking code on your website, koj tuaj yeem siv nws los saib seb cov ntawv tshaj tawm twg hloov pauv qhov zoo tshaj plaws. Nws tuaj yeem pom cov ntaub ntawv hloov dua siab tshiab ntawm ntau qib, xws li phiaj xwm, pawg ad, thiab txawm lo lus tseem ceeb. Hloov pauv cov ntaub ntawv taug qab tuaj yeem coj koj daim ntawv tshaj tawm yav tom ntej. Ntxiv mus, raws li cov ntaub ntawv no, koj tuaj yeem teeb tsa ntau dua rau koj cov lus tseem ceeb. Nov yog li cas.
Ua ntej, koj yuav tsum txiav txim siab seb koj puas xav taug qab cov kev hloov pauv tshwj xeeb lossis nruab nrab. Thaum AdWords hloov dua siab tshiab tso cai rau koj taug qab kev hloov pauv uas tshwm sim hauv tib qhov kev sib tham, Google Analytics taug qab ntau qhov kev hloov pauv los ntawm tib tus neeg siv. Txawm li cas los, qee qhov chaw xav suav txhua qhov hloov dua siab tshiab nyias. Yog muaj li no rau koj, xyuas kom koj teeb tsa kev hloov pauv kom raug. Thib ob, yog koj xav paub seb cov ntaub ntawv hloov dua siab tshiab koj pom puas yog, muab piv rau kev muag khoom nyuaj.
Thaum koj tau teeb tsa AdWords hloov dua siab tshiab rau ntawm koj lub vev xaib, koj tseem tuaj yeem tso lub ntiaj teb snippet ntawm koj nplooj ntawv lees paub. Cov snippet no tuaj yeem muab tso rau hauv tag nrho koj lub vev xaib nplooj ntawv, suav nrog cov nyob hauv mobile app. Txoj kev no, koj tuaj yeem pom qhov tseeb uas tshaj tawm koj cov neeg siv khoom nyem rau kom ncav cuag koj lub vev xaib. Tom qab ntawd koj tuaj yeem txiav txim siab seb puas yuav siv cov ntaub ntawv no hauv koj qhov kev rov ua lag luam los yog tsis.
Yog tias koj txaus siab los tshuaj xyuas qhov ua tau zoo ntawm koj cov phiaj xwm tshaj tawm, koj tuaj yeem teeb tsa kev hloov pauv hauv Google Adwords. Google muab peb txoj hauv kev yooj yim los taug qab hu xov tooj. Ua ntej, koj yuav tsum tau tsim ib tug tshiab hloov dua siab tshiab thiab xaiv hu xov tooj. Tom ntej no, koj yuav tsum tso koj tus lej xov tooj ntawm koj qhov kev tshaj tawm. Thaum koj tau ua qhov no, koj tuaj yeem xaiv hom hloov dua siab tshiab koj xav taug qab. Koj tuaj yeem xaiv tus naj npawb ntawm kev hloov pauv uas tshwm sim los ntawm qhov muab pixel.
Thaum koj tau teeb tsa kev hloov dua siab tshiab ntawm koj lub vev xaib, koj tuaj yeem taug qab pes tsawg tus neeg tau nyem rau ntawm koj qhov kev tshaj tawm. Koj tseem tuaj yeem taug qab hu xov tooj los ntawm koj qhov kev tshaj tawm, txawm tias lawv tsis tas yuav tsum tau hloov dua siab tshiab code. Koj tuaj yeem txuas rau lub khw app, ib tug firebase account, los yog lwm lub khw muag khoom thib peb. Kev hu xov tooj tseem ceeb rau koj txoj kev lag luam. Koj tuaj yeem pom leej twg yog tus hu koj tshaj tawm, uas yog vim li cas koj yuav tsum taug qab hu xov tooj.
