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Yog tias koj tshiab rau Adwords, you might be wondering how to maximize your spend. There are several things to consider when developing a successful campaign, including Cost per click (CPC), Bidding strategy, Nyem-los ntawm tus nqi, thiab Negative keywords. Hauv tsab xov xwm no, you’ll learn how to use these tools effectively to get the most bang for your buck. If you’re unsure of which metrics to track, we’ve broken down the basics.
If you want to know how much your ads are costing, you should know that there are a number of factors that determine the amount you spend per click. Your keywords, ad ntawv, nplooj tsaws, and quality score all play a role in the amount you spend per click. To improve your CTR, make sure all these elements are relevant to your business. Tau txais CTR siab yuav ua rau Google ntseeg tias koj lub vev xaib muaj feem cuam tshuam rau cov lus tshawb nrhiav neeg ntaus.
Ib qho tseem ceeb tshaj plaws uas yuav tsum nco ntsoov yog tus nqi nruab nrab ntawm ib nias rau AdWords (CPC). Thaum tus lej no tuaj yeem sib txawv heev, nws feem ntau tsawg dua ib duas. Qhov nruab nrab CPC rau e-lag luam yog $0.88, zoo bid $5 rau ib lub sij hawm uas muaj feem xyuam rau hnub so thom khwm yuav unprofitable. Yog cov thom khwm $3, qhov nruab nrab CPC yuav qis dua. Koj yuav tsum nco ntsoov xyuas koj cov nqi nrog Google Spreadsheet lossis cov haujlwm zoo sib xws.
Txawm tias tus nqi siab ntawm AdWords, tseem tuaj yeem khaws koj cov peev nyiaj lag luam hauv kev txheeb xyuas. AdWords tso cai rau koj los txheeb xyuas koj cov neeg siv khoom raws qhov chaw nyob, lus, thiab ntaus ntawv. Ntxiv rau, koj tuaj yeem siv Google Pay kom them nyiaj ntau $1,000,000 hauv Adwords daim nqi. Koj tuaj yeem txuas ntxiv credit rau koj cov phiaj xwm tshaj tawm thiab them lawv txhua hli hauv daim ntawv sau nqi. Ntau tus tshaj tawm loj twb siv qhov kev xaiv no los them lawv cov neeg siv khoom.
Lwm qhov tseem ceeb uas yuav tau xav txog yog tus nqi ntawm koj cov phiaj xwm. Ntau qhov kev tshaj tawm ua tiav yog cov uas tau tsav ROI siab tshaj plaws, yam tsis muaj kev muag khoom lossis kev coj ua. Koj yuav tsum nco ntsoov tias cov nqi qis qis tsis tsim cov tsheb zoo. Yog li ntawd, koj qhov CPC siab tshaj plaws tsis yog tus nqi koj them, thiab koj tsuas yog them nyiaj txaus los tshem tawm Ad Qib pib thiab yeej koj cov neeg sib tw.
In order to maximize your Adwords campaign’s profitability, koj yuav tsum siv lub tswv yim sib tw ntse. This strategy is ideal for those who are not sure which keywords will bring them the most profits or do not have the time to manually set bids. Qhov kev twv twv txiaj no suav nrog kev teeb tsa ntau dua rau cov ntsiab lus tshwj xeeb thiab tsuas yog siv rau cov ntsiab lus ntawd. Hom kev sib tw zoo li no yuav ua kom koj cov kev tshaj tawm tau txais kev pom ntau tshaj plaws.
Qhov kev sib tw no tuaj yeem siv los ua kom muaj kev hloov pauv ntau tshaj plaws. Nws yuav qhia kev tshaj tawm thaum tib neeg tshawb nrhiav koj lo lus tseem ceeb lossis qhov sib txawv ze. Txawm li cas los, nws kuj raug nqi. Koj yuav tsum siv cov tswv yim no tsuas yog tias koj cov peev nyiaj loj. Cov tswv yim no txuag koj ntau lub sijhawm vim tias nws ua haujlwm rau kev sib tw. Tab sis nws yuav tsis haum rau cov neeg uas tsis muaj sijhawm los tshawb fawb thiab sim cov tswv yim sib txawv. Txoj hauv kev zoo tshaj plaws los siv rau koj txoj kev sib tw yog nrhiav ib qho uas haum rau koj cov neeg tuaj saib lub hom phiaj thiab pob nyiaj siv.
Lub hom phiaj kom nce tus nqi hloov dua siab tshiab los ntawm kev nce qhov kev sib tw rau kev tshaj tawm uas yuav ua rau muaj kev hloov pauv ntau dua. Kev siv lub tswv yim no tuaj yeem txhim kho koj qhov kev sib tw ROI. Kev twv ntau dua yuav ua rau muaj kev nias ntau dua, tab sis nws yuav raug nqi koj nyiaj ntau dua yog tias nws tsis tsav kev hloov dua siab tshiab. Yog li, thaum xaiv qhov kev sib tw rau koj qhov kev sib tw Adwords, nco ntsoov tias lub tswv yim no tsis yog rau txhua tus tshaj tawm.
Qhov kev sib tw no zoo tagnrho rau cov neeg siv nrog cov hom phiaj tshwj xeeb. Yog tias koj tab tom sim ua kom koj nyem los ntawm tus nqi lossis qhov kev xav, saib CPM yog ib txoj hauv kev zoo kom ua tiav koj lub hom phiaj. Kev hloov pauv ntau dua koj tau txais rau tus nqi tshwj xeeb, koj yuav tau nyiaj ntau dua. Lub tswv yim kev sib tw no tseem yuav pab koj txhim kho koj lub hom phiaj kev lees paub thiab ua kom muaj kev paub txog hom lag luam. Yog li, siv cov tswv yim no los ua kom koj cov txiaj ntsig tau zoo tshaj plaws. Txawm li cas los, koj yuav tsum nco ntsoov tias tsis muaj ib qho me me haum rau txhua qhov kev daws teeb meem thaum nws los xaiv qhov kev sib tw.
Getting a high click-through rate in Adwords campaigns is a positive sign, tab sis yog tias koj qhov kev tshaj tawm tsis hloov cov neeg tuaj saib rau hauv cov neeg siv khoom them nyiaj, cov txiaj ntsig tau tsawg dua qhov txaus siab. Tsim cov kev tshaj tawm cuam tshuam uas lub hom phiaj yog cov ntsiab lus tseem ceeb yog qhov tseem ceeb rau kev nce kev nyem-los ntawm tus nqi, yog li nws yog ib qho tseem ceeb rau kev ntsuam xyuas txhua yam. Kev tshawb fawb lo lus tseem ceeb yog lwm qhov tseem ceeb, yog li xyuas kom tseeb tias koj qhov kev tshaj tawm them nyiaj muaj feem cuam tshuam rau cov neeg nrhiav cov khoom lossis cov kev pabcuam koj muab.
Qhov nruab nrab nias-dhau tus nqi rau AdWords cov phiaj xwm yog nyob ib puag ncig 5% rau kev tshawb nrhiav thiab 0.5-1% rau zaub network. Nyem-los ntawm tus nqi yuav pab tau thaum rov tsim cov phiaj xwm tshiab, raws li lawv qhia txog kev txaus siab ntawm cov neeg siv khoom muaj peev xwm. Nyem-los ntawm tus nqi kuj tuaj yeem ntsuas los ntawm pes tsawg cov ntsiab lus rub tawm tus neeg siv tau txais. Ua kom yooj yim rau cov neeg siv khoom rub tawm koj cov ntsiab lus, raws li qhov no yuav ua rau kom cov neeg siv khoom txaus siab, thiab thaum kawg, lawv txoj kev yuav khoom koj cov khoom.
Txhawm rau kom nkag siab yuav ua li cas nce koj CTR, saib cov ntaub ntawv los ntawm ntau hom AdWords account. Piv txwv li, B2B cov nyiaj feem ntau muaj CTRs siab dua li B2C cov nyiaj. Cov nyiaj no feem ntau yuav tsim cov thawj coj tsim nyog thiab muag cov khoom muaj nqis. Cov nyiaj uas muaj CTRs qis tuaj yeem txheeb xyuas siv cov qauv ntawm lawv tus kheej cov nyiaj, uas txhais tau hais tias cov txiaj ntsig tsis tas yuav yog tus sawv cev ntawm ntau qhov nyiaj ntau dua.
Yog tias koj tab tom ua haujlwm nrhiav-ad phiaj xwm, koj tuaj yeem cia siab tias yuav tau txais CTR siab tshaj plaws hauv kev sib tham lossis kev lag luam mus ncig. Cov phiaj xwm hauv zos tuaj yeem ua rau koj CTR nce ntxiv, raws li cov neeg siv khoom hauv zos ntseeg cov khw muag khoom hauv zos. Txawm hais tias cov ntawv nyeem thiab cov duab tshaj tawm tej zaum yuav tsis zoo li cov uas siv rau tiam neeg, Cov ntaub ntawv tshaj tawm tuaj yeem txhawb kev xav paub thiab txhawb cov neeg saib kom nyem rau ntawm lawv. Nws yog ib qho tseem ceeb kom paub tias txhua lo lus tseem ceeb, ad, thiab cov npe muaj nws tus kheej CTR.
There are a number of reasons to use negative keywords in Adwords. Kev siv lawv yuav pab koj tsom mus rau cov neeg tuaj saib muaj feem ntau thiab txo cov clicks khib. Ntxiv thiab, cov cuab yeej no yuav pab koj kom tsis txhob sib tw tawm tsam koj tus kheej lossis ua rau koj qhov kev xav. Yog li, Koj tuaj yeem siv cov ntsiab lus tsis zoo li cas? Koj tuaj yeem nyeem ntxiv kom paub seb vim li cas cov lus tsis zoo yog qhov tseem ceeb. Ntawm no yog ib co ntawm lawv:
Cov ntsiab lus tsis zoo yog xa mus rau lub hauv paus lossis cov lus tseem ceeb tshaj plaws ntawm cov lus tseem ceeb. Piv txwv li, yog koj yog tus kav dej, koj xav tshaj tawm rau cov neeg nrhiav koj cov kev pabcuam, tsis yog rau cov uas nrhiav haujlwm. Yog li ntawd, your core negative keyword is “plumber” thiab “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.
Lwm txoj hauv kev los txheeb xyuas cov ntsiab lus tsis zoo yog saib koj cov lus nug tshawb nrhiav. Siv daim ntawv qhia no, koj tuaj yeem txheeb xyuas cov lus nug tshawb nrhiav uas tsis cuam tshuam rau koj lub niche. Los ntawm kev siv cov ntsiab lus tsis zoo, koj tuaj yeem txhim kho koj cov phiaj xwm tshaj tawm. Piv txwv li, yog tias koj muag lub txaj, tej zaum koj yuav xaiv los tshaj tawm lub txaj txaj rau txiv neej, tab sis koj xav tsom ntsoov rau cov poj niam. Rau txiv neej, txawm li cas los xij, cov ntsiab lus tsis zoo yuav tsis cuam tshuam li.
Txawm hais tias kev sib tw dav dav tsis siv rau cov kab lus sib tw, nws yuav tiv thaiv kev tshaj tawm los ntawm kev tshwm sim thaum cov lus nug muaj tag nrho cov lus tsis zoo thiab kab lus. Negative exact match will also prevent ads from showing up in search queries containing those terms. These negative keywords are great for brand names that have close relationships with each other and for similar offers. It’s important to know what negative keywords mean to you. If you don’t want to spend too much money on ads, negative keywords are the best way to make your ads relevant.
A high CTR isn’t the only metric that matters in advertising. Cov phiaj xwm tshaj tawm tuaj yeem hloov pauv tsis tau vim tias lawv tsis tsom rau cov ntsiab lus zoo. Tiv thaiv qhov no, Nws yog ib qho tseem ceeb rau kev sim txhua yam ntawm koj qhov kev tshaj tawm. Kev tshawb nrhiav lo lus tseem ceeb yog lwm qhov tseem ceeb, kom koj qhov kev tshaj tawm them nyiaj muaj feem cuam tshuam. Yog koj tsis ua li ntawd, koj yuav nkim nyiaj.
Koj tuaj yeem nce koj qhov kev nyem-dhau los ntawm kev ua koj qhov kev tshaj tawm raws li qhov ua tau. Sim tawm tswv yim txog qhov tshwj xeeb. Nco ntsoov tsom ntsoov rau koj qhov kev muag khoom tshwj xeeb thiab muab cov txiaj ntsig zoo rau koj cov neeg siv. Los ntawm kev ua kom yooj yim rau kev nqis tes ua, cov neeg yuav muaj feem ntau yuav nyem los ntawm koj qhov kev tshaj tawm. Nws kuj tseem yuav pab sau cov ntawv tshaj tawm. Ua raws li cov kauj ruam no, koj yuav ua tau zoo ntawm koj txoj hauv kev los tsim kev tshaj tawm nrog tus nqi nyem-los ntawm yam tsawg kawg nkaus 8%.
