Yuav Ua Li Cas Feem Ntau ntawm Google AdWords

Google's AdWords platform yog cov cuab yeej tshaj tawm online uas ua haujlwm zoo ib yam li lub tsev muag khoom. Nws pab koj tso koj qhov kev tshaj tawm rau pem hauv ntej ntawm cov neeg tuaj saib raws sijhawm. Tab sis yuav ua li cas koj ua tau ntau tshaj ntawm nws? Nov yog qee cov lus qhia thiab kev ua kom yuam kev. Koj tuaj yeem pib tau dawb hnub no. Yog tias koj yog tus tshiab rau AdWords, Koj tuaj yeem tshawb xyuas peb lub zej zog slack dawb rau SaaS cov neeg lag luam, Lub koom haum.

AdWords yog qhov kev tshaj tawm online platform tsim los ntawm Google

Yav dhau los hu ua Google Ads, Google's AdWords platform tso cai rau cov neeg tshaj tawm los tsim thiab tso kev tshaj tawm hauv cov vev xaib. Cov kev tshaj tawm no tau tshwm sim nrog rau cov txiaj ntsig tshawb nrhiav. Cov neeg tshaj tawm tuaj yeem teeb tsa tus nqi rau kev tshaj tawm thiab sib tw raws li. Google tom qab ntawd tso qhov kev tshaj tawm rau saum toj ntawm nplooj ntawv tshwm sim thaum ib tus neeg tshawb nrhiav rau lo lus tseem ceeb. Kev tshaj tawm tuaj yeem siv hauv zos, teb chaws, thiab thoob ntiaj teb.

AdWords tau pib los ntawm Google hauv 2000. Thaum ntxov, Cov tshaj tawm tau them Google txhua hli los tswj lawv cov phiaj xwm. Tom qab ib pliag, lawv tuaj yeem tswj hwm kev sib tw ntawm lawv tus kheej. Txawm li cas los, lub tuam txhab hloov qhov kev pabcuam no thiab qhia txog kev pabcuam tus kheej hauv online portal. Google kuj tau tshaj tawm cov kev pabcuam tsim nyog thiab lub chaw pabcuam tus kheej. Hauv 2005, nws tau tshaj tawm Jumpstart kev tswj hwm phiaj xwm kev pabcuam thiab GAP program rau cov kws tshaj lij.

Muaj ntau hom kev tshaj tawm, suav nrog cov ntawv nyeem, duab, thiab video. Rau txhua qhov no, Google txiav txim siab cov ntsiab lus ntawm nplooj ntawv thiab tom qab ntawd nthuav tawm cov lus tshaj tawm uas sib haum rau cov ntsiab lus. Cov tshaj tawm kuj tseem tuaj yeem xaiv cov channel uas lawv xav kom Google tshaj tawm tshwm. Google muaj ntau hom kev tshaj tawm, suav nrog cov ntawv tshaj tawm mobile, cov yeeb yaj kiab hauv nplooj ntawv, thiab tso saib tshaj tawm. Lub Ob Hlis 2016, Google tshem tawm sab xis sab xis tawm ntawm AdWords. Txawm li cas los, qhov no tsis cuam tshuam rau cov npe khoom, Google Knowledge Graph, thiab lwm hom kev tshaj tawm.

Ib daim ntawv nrov ntawm remarketing hu ua dynamic remarketing. Nws suav nrog kev qhia tawm rau cov neeg tuaj saib lub vev xaib dhau los raws li lawv tus cwj pwm. Qhov no tso cai rau cov neeg lag luam los tsim cov npe ntawm cov neeg tuaj saib raws li lawv lub vev xaib yav dhau los cov neeg tuaj saib thiab ua haujlwm tshaj tawm uas cuam tshuam rau cov neeg tuaj saib. Google AdWords cov neeg siv kuj tuaj yeem xaiv tau txais cov kev hloov tshiab ntawm cov khoom lag luam tawm tshiab thiab hloov tshiab los ntawm Remarketing Lists for Search (RLSA) feature.

Thaum AdWords yog qhov kev tshaj tawm hauv online uas tau siv dav, nws tseem yog ib qho nyuaj rau kev lag luam me. Google tau ua rau AdWords ib qho kev tshaj tawm ntau txhiab daus las. Ib cag los ntawm kev ua tus nrov tshaj plaws kev pabcuam tus kheej tshaj tawm platform, Adwords kuj yog thawj qhov kev pabcuam tus kheej tshaj tawm platform tsim los ntawm Google. Nws txoj kev vam meej hauv kev ncav cuag cov neeg siv khoom muaj peev xwm tau ua rau nws yog ib lub ntiaj teb kev tshaj tawm loj tshaj plaws.

Nws zoo ib yam li lub tsev auction

Muaj qee yam uas koj yuav tsum paub ua ntej mus rau kev sib tw. Hauv kev sib tw, lub siab tshaj bidder yeej cov khoom. Yog tias muaj ob tus neeg sib tw, lub tsev auction yuav tau xaiv ntawm lawv. Tus auctioneer tseem yuav tshaj tawm tus nqi cia. Qhov no yog tus nqi ntawm qhov khoom tuaj yeem yuav, thiab nws yuav tsum qis dua li qhov ntsuas tus nqi kwv yees. Lub tsev muag khoom kuj tseem yuav muab cov ntsiab lus hais txog cov khoom muag sai li sai tau thaum muaj.

Cov txheej txheem ntawm kev xa khoom zoo ib yam. Koj yuav tau hloov cov tswv cuab ntawm cov khoom mus rau lub tsev auction. Txhawm rau xa koj cov khoom, lub auction lub tsev yuav tsum tau txais ib tug nqi ntawm nws thiaj li hais tias lawv muaj peev xwm teem lub pib twv. Txhawm rau thov kev ntsuas, ntau lub tsev auction muaj daim ntawv tiv tauj online. Koj tuaj yeem mus xyuas lub tsev muag khoom ntawm tus kheej lossis tso tawm cov khoom rau kev ntsuam xyuas. Thaum lub sij hawm auction, yog tias koj tsis muaj sijhawm los ntsuas qhov ua tiav ntawm tus kheej, qee lub tsev auction yuav them tus nqi ua tsis tiav 5 rau 15 feem pua ​​ntawm tus nqi ntawm cov khoom.

Muaj peb hom kev sib tw. Kev twv lus Askiv yog qhov ntau tshaj plaws hauv lub neej niaj hnub no. Cov neeg koom nrog qw tawm lawv cov nqi twv lossis xa hauv tshuab hluav taws xob. Qhov kev sib tw xaus thaum tus neeg sib tw siab tshaj plaws tsis tshaj qhov kev sib tw dhau los. Tus neeg sib tw yeej yuav yog tus yeej qhov ntau. Qhov sib txawv, kev sib tw thawj tus nqi yuav tsum tau ua rau hauv lub hnab ntawv kaw thiab ib tus neeg sib tw.

Lub tsev auction muaj tag nrho cov kev pabcuam rau cov muag khoom thiab cov neeg yuav khoom. Tus neeg yuav khoom yuav nqa cov khoom mus rau lub tsev muag khoom, uas yuav txiav txim siab thaum twg nws yuav raug muag. Lub tsev auction yuav ua lag luam cov khoom thiab tuav cov kev soj ntsuam pej xeem ua ntej hnub auction. Thaum lub auction hnub tuaj txog, tus auctioneer yuav ua qhov auction thiab muag cov khoom. Lub tsev muag khoom yuav sau cov nyiaj tau los ntawm tus neeg yuav khoom thiab xa cov khoom seem rau tus muag khoom. Thaum lub auction xaus, lub tsev muag khoom yuav npaj kom muaj kev ruaj ntseg ntawm cov khoom, thiab tseem tuaj yeem npaj kev thauj mus los rau cov khoom yog tias tus neeg muag khoom xav tau.

Nws muaj txiaj ntsig zoo rau kev lag luam

Muaj ntau yam txiaj ntsig rau kev siv Google AdWords rau koj lub lag luam. Google Txoj Kev Coj Zoo Tshaj Plaws qhia txog qhov koj tuaj yeem kuaj koj tus kheej li cas. Yog tias koj tuaj yeem ua tiav ROI zoo hauv kev siv nyiaj tsim nyog, AdWords tuaj yeem ua tau zoo heev. Kev sib tw muaj txiaj ntsig tuaj yeem tsim tsawg kawg ob duas las hauv cov txiaj ntsig rau txhua duas koj siv. Cov lag luam tuaj yeem ua kom zoo dua lawv cov phiaj xwm AdWords kom ua kom qhov ntim ntawm kev muag khoom thiab tau txais txiaj ntsig.

Nrog qhov program no, koj tuaj yeem tsom cov neeg muaj peev xwm los ntawm hnub nyoog, qhov chaw, lo lus tseem ceeb, thiab txawm tias lub sijhawm nruab hnub. Feem ntau, cov lag luam khiav lawv cov tshaj tawm ntawm hnub Monday thiab Friday los ntawm 8 AM rau 5 PM. Yog tias koj tab tom nrhiav kom tau txais txiaj ntsig siab, tej zaum koj yuav xav twv rau ib qho chaw nruab nrab. Yog tias koj lub tuam txhab tau txais txiaj ntsig tom qab siv nyiaj xwb $50 ib lub hlis, koj tuaj yeem hloov kho koj qhov kev twv kom nce cov nyiaj tau los uas koj ua.