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Ua ntej sim siv Adwords, koj yuav tsum tshawb nrhiav koj cov lus tseem ceeb. Ntxiv rau, you need to know how to choose a match type, uas yog hais txog qhov ze li cas Google phim koj lo lus tseem ceeb nrog cov neeg tab tom nrhiav rau. Ntau hom kev sib tw suav nrog qhov tseeb, lus, thiab dav. Koj xav xaiv hom kev sib tw tiag tiag, thiab dav yog qhov tsawg tshaj plaws kev sib tw hom. Yog tias koj tsis paub meej hom twg los xaiv, xav txog kev txheeb xyuas koj lub vev xaib thiab xaiv qhov zoo tshaj plaws ua ke raws li nws cov ntsiab lus.
A good way to make the most of your AdWords campaign is to conduct keyword research. Koj tuaj yeem siv Google cov lus tseem ceeb pub dawb, tus Keyword Planner, los yog lwm yam kev tshawb fawb lo lus tseem ceeb them nyiaj. Nyob rau hauv ob qho tib si, koj qhov kev tshawb fawb yuav tsum tsom mus rau cov ntsiab lus uas muaj feem ntau tshaj plaws hauv qeb duas hauv Google tshawb. Tus neeg yuav khoom tus kheej yog qhov profile ntawm tus neeg siv khoom zoo tshaj plaws. Nws qhia txog lawv cov yam ntxwv, hom phiaj, kev sib tw, cuam tshuam, thiab kev yuav khoom. Siv cov ntaub ntawv no, koj tuaj yeem xaiv cov lus tseem ceeb tshaj plaws rau koj qhov phiaj xwm AdWords. Koj tuaj yeem siv cov cuab yeej tshawb fawb lo lus tseem ceeb xws li Alexa kom tau txais cov ntaub ntawv ntawm cov neeg sib tw thiab cov ntsiab lus them nyiaj.
Thaum koj muaj cov npe ntawm cov lus tseem ceeb, koj tuaj yeem kho koj daim ntawv teev npe kom pom cov uas yuav tsim tau qhov zoo tshaj plaws rov qab los. Ib lo lus tseem ceeb ntawm noob yog ib kab lus nrov uas piav txog cov khoom lossis kev pabcuam. Piv txwv li, “chocolates” might be a good seed keyword. Ces, siv cov cuab yeej xaiv lo lus tseem ceeb xws li Google's Keyword Tool, nthuav koj txoj kev tshawb nrhiav rau lwm cov ntsiab lus ntsig txog. Koj tseem tuaj yeem siv kev sib xyaw ua ke ntawm cov ntsiab lus ntsig txog txhawm rau txhim kho koj lub tswv yim ntxiv.
Nws yog ib qho tseem ceeb los ua koj qhov kev tshawb fawb lo lus tseem ceeb nyob rau theem pib ntawm koj qhov kev sib tw. Ua li ntawd yuav ua kom ntseeg tau tias koj cov peev nyiaj tsim nyog thiab koj qhov phiaj xwm muaj qhov zoo tshaj plaws ntawm kev ua tiav. Dhau li ntawm kev txiav txim siab tus naj npawb ntawm clicks yuav tsum tau los tsim ib qho nyiaj tau los, Kev tshawb fawb lo lus tseem ceeb kuj ua kom ntseeg tau tias koj tab tom tsom cov ntsiab lus zoo rau koj qhov kev sib tw. Nco ntsoov, tus nqi nruab nrab ntawm ib nias tuaj yeem sib txawv los ntawm lo lus tseem ceeb rau lo lus tseem ceeb thiab kev lag luam mus rau kev lag luam.
Thaum koj tau txheeb xyuas cov lus tseem ceeb, koj npaj siab nrhiav seb cov neeg sib tw ua dab tsi rau lawv lub vev xaib. SEO suav nrog ntau yam ntawm kev lag luam digital, xws li hais hauv kev tshaj xov xwm thiab kev khiav tsheb rau qee cov lus tseem ceeb. Lub hom phiaj SOV thiab tag nrho qhov chaw hauv kev ua lag luam yuav pab koj txiav txim siab yuav ua li cas nthuav dav thiab ntxim nyiam koj cov neeg siv. Ntxiv nrog rau kev tshawb nrhiav cov ntsiab lus, you can also compare the competitors’ sites for organic keyword research.
Bidding on Google Adwords is the process of paying Google for traffic that reaches your website. Koj tuaj yeem xaiv ntawm ntau txoj hauv kev los twv. Tus nqi-ib-nias twv yog qhov nrov tshaj plaws. Hauv txoj kev no, koj tsuas yog them thaum ib tus neeg nyem rau ntawm koj qhov kev tshaj tawm. Txawm li cas los, Kev sib tw CPC kuj yog ib qho kev xaiv. Los ntawm kev sib tw ntawm txoj kev no, koj tsuas yog them thaum ib tus neeg tau nyem rau ntawm koj qhov kev tshaj tawm.
Thaum nws muaj peev xwm yuav ib qho kev tshaj tawm thiab pom nws ua tau li cas, nws tseem yog qhov tseem ceeb los saib xyuas nws. Yog tias koj xav pom qhov siab tshaj plaws ntawm kev hloov pauv thiab hloov mus rau hauv kev muag khoom, koj yuav tsum tau ua kom paub tseeb tias koj cov lus tshaj tawm yog tsom rau cov neeg uas txaus siab rau yam koj yuav tsum muaj. Kev sib tw yog qhov hnyav thiab koj tuaj yeem siv cov ntaub ntawv no los tsim kev sib tw zoo dua. Koj tuaj yeem kawm los ntawm lawv txhua lub sijhawm thaum koj txhim kho koj qhov kev sib tw kom tau txais ROI siab tshaj plaws.
Cov qhab nia zoo yog lwm qhov ntsuas los xav txog. Cov qhab nia zoo yog qhov ntsuas qhov cuam tshuam rau koj qhov kev tshaj tawm yog nrhiav cov lus nug. Muaj tus qhab nia zoo yuav pab tau koj qhov kev tshaj tawm, yog li tsis txhob ntshai los txhim kho nws! Los ntawm kev nce koj qhov kev twv, koj tuaj yeem txhawb koj qhov kev tshaj tawm cov qhab nia zoo. Koj yuav tsum tsom kom tau yam tsawg kawg yog qhov qhab nia zoo 6.
Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias Google's Adwords platform tuaj yeem cuam tshuam ntau lub sijhawm. Txhawm rau pab koj nkag siab tag nrho cov txheej txheem, zom nws mus rau hauv me me. Txhua pawg tshaj tawm yog nyob rau hauv kev sib tw, uas yog qhov chaw koj tuaj yeem tswj hwm koj cov peev nyiaj txhua hnub thiab tag nrho cov peev nyiaj. Cov phiaj xwm yog qhov tseem ceeb ntawm koj txoj kev sib tw thiab yuav tsum yog koj lub hom phiaj tseem ceeb. Tab sis tsis txhob hnov qab tias koj qhov phiaj xwm tuaj yeem muaj ntau pawg tshaj tawm.
Adwords’ Quality Score is a measure of how well your ads match the content of your site. It prevents you from displaying irrelevant ads. This metric can be tricky to understand and improve on your own. Nws tsuas tuaj yeem nkag mus tau los ntawm Cov Ntsiab Lus Qhia Txog Kev Ua Haujlwm ntawm Adwords. Koj tsis tuaj yeem siv nws hauv lwm cov kev pabcuam tshaj tawm xws li DashThis. Cov npe hauv qab no yog cov kev coj ua zoo tshaj plaws los txhim kho koj cov qhab nia Zoo.
CTR yog qhov nyuaj tshaj qhov nws yuav tshwm sim. Nws yuav siv sij hawm rau hauv cov ntaub ntawv keeb kwm thiab kev sib tw tam sim no ntawm lo lus tseem ceeb. Txawm hais tias lo lus tseem ceeb muaj CTR qis, nws tseem tuaj yeem khwv tau tus qhab nia zoo. Google yuav qhia rau koj paub ua ntej ntau npaum li cas koj tuaj yeem cia siab tias koj qhov kev tshaj tawm yuav tau txais thaum nws nyob. Hloov koj cov ntawv tshaj tawm kom haum. Koj tuaj yeem txhim kho koj cov qhab nia Zoo los ntawm kev txhim kho peb yam no.
Kev nias-los ntawm tus nqi yog lwm qhov tseem ceeb. Yog tias koj qhov kev tshaj tawm tau txais tsib clicks, nws yuav muaj qhov qhab nia zoo ntawm 0.5%. Getting many impressions in search results is useless if no one clicks on them. This indicator is used to determine the relevance of your ads. If your ads are not getting enough clicks, your Quality Score may be lower than the competition’s. Txawm li cas los, it doesn’t mean that you should stop running your ads if your Quality Score is low.
In addition to a high click-through rate, your ads must be relevant to the keywords that are being targeted. A good ad manager knows how deep to go with keyword groups. There are many factors that make up a quality score, and working on improving them can be beneficial over the long run. Thaum kawg, it can improve your positioning, and your cost per click. Txawm li cas los, this can’t be achieved overnight, but with some work, it can make a big difference over the long run.
You may be wondering how to calculate your ROI with Cost per click for Adwords. Siv cov qauv ntsuas rau kev lag luam sib txawv tuaj yeem pab koj teeb tsa koj cov peev nyiaj lag luam thiab teeb lub hom phiaj. Nov yog qee cov qauv ntsuas rau Kev Lag Luam Kev Lag Luam. Raws li AdWords kev lag luam benchmarks, CPC rau kev lag luam no yog 1.91% ntawm kev tshawb nrhiav network thiab 0.24% ntawm cov zaub network. Yog tias koj tab tom npaj siv Google AdWords rau koj lub vev xaib lossis kev lag luam, khaws cov qauv ntsuas no hauv siab.
Tus nqi CPC feem ntau hu ua them-ib-nias (PPC) tus nqi. Kev tshaj tawm uas tshwm sim hauv cov txiaj ntsig saum toj kawg nkaus ntawm Google lub tshuab tshawb nrhiav tuaj yeem raug nqi tsawg li 81 xees ib nias. Qhov no tej zaum yuav yog tus qauv kev tshaj tawm kub thaum nws los txog rau lub lauj kaub kib. Qhov siab dua koj PPC, qhov siab dua koj cov nyiaj rov qab los ntawm kev nqis peev yuav yog. Txawm li cas los, koj cov peev nyiaj PPC yuav sib txawv nyob ntawm kev sib faib hnub, kev sib tw rau cov ntsiab lus, thiab cov qhab nia zoo.
Tus nqi nruab nrab ib nyem rau Adwords txawv ntawm kev lag luam, hom lag luam, thiab khoom. Tus nqi siab tshaj plaws rau ib nias yog nyob rau hauv cov neeg siv kev pabcuam, kev pabcuam raug cai, thiab eCommerce. Tus nqi qis tshaj ib nyem yog nyob rau hauv kev mus ncig thiab tos txais qhua. Tus nqi ib nias rau ib lo lus tseem ceeb nyob ntawm tus nqi twv, tus qhab nia zoo, thiab kev sib tw kev sib tw. The cost per click may fluctuate depending on your competitors’ bids and your ad rank.
Txhawm rau txo tus nqi ib nyem, koj tuaj yeem xaiv ua koj qhov kev twv manually lossis txiav. Ces, Google yuav xaiv qhov sib tw tshaj plaws raws li koj cov peev nyiaj. Koj tseem tuaj yeem tsim cov peev nyiaj txhua hnub rau koj qhov kev sib tw, thiab tom qab ntawd tso qhov seem mus rau AdWords. Koj tuaj yeem txhim kho koj tus lej nyiaj los ntawm kev tsim thiab tswj cov qauv tsim nyog, and performing frequent audits to catch any mistakes. Yog li, how do you calculate your CPC?
Having an Adwords conversion tracking pixel is an important part of your online marketing strategy. Cov cai no tso cai rau koj pom pes tsawg tus neeg tuaj saib hloov pauv ntawm koj lub vev xaib. Tom qab ntawd koj tuaj yeem siv cov ntaub ntawv no los tweak kev tshaj tawm yav tom ntej thiab txhim kho kev ua tau zoo ntawm koj lub xaib tag nrho. Txhawm rau teeb tsa kev hloov pauv hloov pauv ntawm koj lub vev xaib, simply create a conversion tracking pixel on the website and deploy it to track visitors’ activity. Koj tuaj yeem saib cov ntaub ntawv ntawm ntau qib, suav nrog Kev Sib Tw, Pab pawg Ad, Ad, thiab Keyword. Koj tuaj yeem twv rau cov ntsiab lus raws li lawv qhov kev ua tau zoo hauv kev hloov pauv.
Kev teeb tsa AdWords hloov dua siab tshiab yog qhov yooj yim: koj tsuas yog nkag mus rau Conversion ID, Kev hloov pauv daim ntawv lo, thiab tus nqi hloov dua siab tshiab. You can also select the “Fire On” date for the tracking code to fire. You can select a date from a specific page, such as the “Thank You” page, to ensure that the code fires on the desired date. The Fire On date should be a few days prior to the date on which you wish to capture conversion data.
Using AdWords without conversion tracking is akin to flushing money down the drain. It’s a waste of time and money to keep running advertisements while you wait for a third party to implement the tracking code. The real data will only begin to show up once you have the tracking code in place. So what are the most common conversion tracking errors? Here are some common causes:
Using AdWords conversion tracking is a great way to see how many visitors convert on your site. AdWords conversion tracking is an extremely important part of online marketing for small businesses, as you pay for every click. Knowing how many visitors convert to sales will help you determine whether or not your advertising spend is generating revenue. The better you know your conversion rate, the better decisions you can make. Yog li, start implementing AdWords conversion tracking today.
