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Google Adwords is a program that matches advertising content with publisher pages to increase traffic. Nws kuj pab cov neeg tshaj tawm los ntawm kev txheeb xyuas cov kev dag ntxias thiab sib koom cov nyiaj tau los nrog tus tshaj tawm. Cov tshaj tawm muaj ntau yam txiaj ntsig cuam tshuam nrog Adwords. Cov no suav nrog: Nqi ib nias, tus qhab nia zoo, thiab nrhiav kev dag ntxias. Adwords yog ib qho cuab yeej zoo rau kev nrhiav nyiaj txiag thiab txhim kho tag nrho cov tsheb khiav ntawm lub vev xaib. Nws tseem pub dawb rau cov neeg tshaj tawm siv thiab muaj rau txhua tus neeg uas xav pib ua lag luam hauv Is Taws Nem.
Cost per click for Adwords is an important component of online marketing, tab sis koj yuav tsum them npaum li cas? Google's Adwords network muaj ntau pua txhiab lo lus tseem ceeb muaj rau kev sib tw. Txawm hais tias CPCs feem ntau nyob hauv qab $1, clicks tuaj yeem raug nqi ntau dua, tshwj xeeb tshaj yog nyob rau hauv kev lag luam muaj kev sib tw. Txawm li cas los xij, Nws yog ib qho tseem ceeb kom xav txog ROI thaum npaj phiaj xwm phiaj xwm. Hauv qab no yog kev sib cais ntawm CPCs los ntawm kev lag luam.
Tus nqi them-ib-nias nyob ntawm seb koj qhov kev tshaj tawm zoo npaum li cas rau cov lus tshawb nrhiav ntawm koj cov neeg siv khoom. There are several methods to ensure your ads match your customers’ queries. Ib txoj hauv kev yog siv cov ntsiab lus tsis zoo, uas yog cov lus uas suab zoo ib yam li cov uas koj xav kom tshwm, tab sis muaj lub ntsiab lus txawv. Koj yuav tsum tsis txhob siv cov ntsiab lus tsis zoo tshwj tsis yog tias lawv tseem ceeb heev rau koj txoj kev lag luam. Cov txheej txheem no tsis yog tsuas yog ua haujlwm tsawg xwb tab sis lawv tuaj yeem ua rau koj tus nqi nce ib nyem.
CPC metrics are divided into three types – average, siab kawg, thiab phau ntawv qhia. Qhov siab tshaj plaws CPC yog tus nqi uas koj xav tias qhov nyem yog tsim nyog. Tab sis nco ntsoov tias nws yog ib qho tseem ceeb los teeb tsa qhov siab tshaj plaws CPC thaum muab piv rau tus nqi ib nyem rau tus nqi koj yuav ua tau los ntawm qhov nias.. Google pom zoo kom teeb tsa koj qhov siab tshaj plaws CPC ntawm $1. Kev tuav tus nqi ib nias kev sib tw suav nrog kev teeb tsa siab tshaj plaws CPC manually.
The Quality Score of your Adwords campaign is determined by a few factors. Qhov kev cia siab clickthrough tus nqi (CTR), ad qhov tseeb, thiab tsaws nplooj kev paub txhua yam ua lub luag haujlwm. Koj yuav pom tias txawm tias tib lo lus tseem ceeb thoob plaws pawg tshaj tawm sib txawv yuav muaj cov qhab nia zoo sib txawv. Cov xwm txheej no nyob ntawm qhov muaj tswv yim tshaj tawm, nplooj ntawv tsaws, thiab demographic targeting. Thaum koj qhov kev tshaj tawm mus nyob, Cov qhab nias zoo kho raws li. Google muab peb qhov zoo sib txawv rau cov phiaj xwm sib txawv: “Low”, “Medium”, and ‘High.”
While there’s no such thing as a perfect score, muaj ntau yam uas koj tuaj yeem ua tau los txhim kho koj qhov qhab nia QA. Ib qho ntawm cov no yog hloov koj nplooj ntawv tsaws. Nco ntsoov tias nws phim koj cov phiaj xwm Adwords thiab cov ntsiab lus tseem ceeb. Piv txwv li, yog tias koj muag cov cwj mem xiav, koj yuav tsum tsim ib pawg ad uas muaj lo lus tseem ceeb ntawd. Koj nplooj ntawv tsaws yuav tsum muab cov ntaub ntawv zoo meej. Cov ntsiab lus ntawm koj nplooj ntawv tsaws yog qhov tseem ceeb ib yam li pawg tshaj tawm.
Qhov qhab nia zoo ntawm koj qhov kev tshaj tawm yuav cuam tshuam rau nws qhov chaw nyob hauv SERP thiab nws cov nqi. Yog tias koj muaj kev tshaj tawm uas cuam tshuam txog qhov zoo, nws yuav muab tso rau saum SERP. Qhov no txhais tau tias muaj peev xwm tuaj xyuas ntau dua thiab hloov pauv rau koj qhov kev tshaj tawm. Txawm li cas los, Kev txhim kho koj cov qhab nia Zoo tsis yog kev siv zog ib zaug. Qhov tseeb, nws yuav siv sij hawm ib pliag kom pom cov txiaj ntsig.
To make the most of AdWords, koj yuav tsum ua tib zoo tshawb fawb lo lus tseem ceeb. Thaum koj yuav tsum tsom rau cov ntsiab lus nrov, koj kuj yuav tsum xav txog niche thiab cov ntsiab lus sib tw tsawg dua. Thawj kauj ruam hauv kev tshawb fawb lo lus tseem ceeb yog txhawm rau txheeb xyuas cov ntsiab lus twg yuav ua rau cov txiaj ntsig zoo tshaj plaws. Siv cov cuab yeej uas yuav muab koj lub tswv yim ntawm kev sib tw rau lo lus tseem ceeb uas koj xav tau lub hom phiaj. Google's Keyword Planner yog ib qho cuab yeej siv tau rau kev tshawb fawb lo lus tseem ceeb, thiab nws yog dawb.
Thaum tshawb nrhiav lo lus tseem ceeb, koj yuav tsum xav txog lub hom phiaj ntawm tus neeg siv. Lub hom phiaj ntawm Google Ads yog kom nyiam cov neeg siv khoom uas nquag nrhiav kev daws teeb meem. Txawm li cas los, koj yuav tsum tsis txhob hnov qab tias cov neeg uas tsis siv cov tshuab tshawb fawb yuav tsuas yog tshawb nrhiav thiab nrhiav cov khoom lossis kev pabcuam.. Txoj kev ntawd, koj yuav tsis nkim koj lub sijhawm rau cov neeg uas tsis txaus siab rau yam koj yuav tsum muaj.
Thaum koj tau txo qis cov ntsiab lus uas yuav rub tau ntau tshaj plaws rau koj lub vev xaib, nws yog lub sijhawm los tshawb nrhiav lo lus tseem ceeb. Qhov no yog qhov tseem ceeb rau kev ua tiav AdWords phiaj xwm. Kev tshawb fawb lo lus tseem ceeb pab koj txiav txim siab npaum li cas koj yuav tsum siv rau txhua qhov nyem. Nco ntsoov tias tus nqi nruab nrab ntawm ib nias nws txawv heev nyob ntawm kev lag luam thiab lo lus tseem ceeb. Yog tias koj tsis paub yuav siv nyiaj npaum li cas ntawm cov lus tseem ceeb, Tej zaum koj yuav xav txiav txim siab outsourcing txoj haujlwm rau tus kws tshaj lij.
Unlike traditional Google ads, Adwords Express tsuas yog xav tau ib qho kev tshaj tawm rau ib qho kev sib tw. Nws kuj tso cai rau koj los tsim ntau yam phiaj xwm. Koj tuaj yeem pib nrog Adwords Express los ntawm kev ua tiav ob peb kauj ruam yooj yim. Tsim koj cov ntawv tshaj tawm thiab pob nyiaj siv, thiab Google yuav tsim cov npe ntawm cov ntsiab lus tseem ceeb thiab cov vev xaib cuam tshuam. Koj tuaj yeem xaiv hom ntawv tshaj tawm uas haum rau koj txoj kev lag luam. Txhawm rau optimize koj qhov chaw tso npe, sim siv ib lo lus tseem ceeb ntawm kab lus variation.
Lwm qhov txiaj ntsig tseem ceeb ntawm Adwords Express yog nws cov nqi qis. Tsis zoo li tag nrho cov phiaj xwm Adwords, nws yuav tsum tsis muaj kev nqis peev pib. Koj tuaj yeem tsim kev sib tw hauv feeb thiab pib sim tam sim ntawd. Nrog kev pab los ntawm built-in analytics, koj tuaj yeem pom cov txiaj ntsig ntawm koj qhov kev tshaj tawm, thiab saib cov ntsiab lus twg ua haujlwm zoo tshaj plaws. Nyob ntawm koj lub hom phiaj, koj tuaj yeem xav tsim ntau tshaj ib qho kev sib tw.
Lwm qhov teeb meem loj ntawm Adwords Express yog tias nws tsis yog tsim los rau cov pib tshiab. Nws yog qhov tsim nyog rau cov lag luam me thiab cov koom haum nrog cov peev nyiaj tsawg. Cov cuab yeej no tseem tuaj yeem pab cov koom haum nrog cov neeg ua haujlwm me me. Txawm li cas los, Cov lag luam me yuav tsum tau ceev faj thiab txiav txim siab ntiav ib lub koom haum PPC lossis PPC tus kws pab tswv yim los pab rau kev sib tw. Koj tsis tas yuav yog tus kws tshaj lij hauv PPC txhawm rau sau cov txiaj ntsig ntawm cov cuab yeej no.
Retargeting with Adwords is a great way to reach a targeted audience of your website. Lub tshuab tom qab retargeting ua haujlwm los ntawm kev siv cov ncuav qab zib ntawm tus neeg siv tshiab, uas yog cov ntaub ntawv me me khaws cia rau hauv browser thiab muaj cov ntaub ntawv xws li kev nyiam. Thaum ib tug neeg tuaj xyuas koj lub vev xaib dua, retargeting tshaj tawm yuav ntxiv lawv cov ntaub ntawv tsis qhia npe rau Google cov ntaub ntawv thiab ceeb toom nws kom pom lawv cov ntawv tshaj tawm. Nov yog qhov koj tuaj yeem teeb tsa retargeting tshaj tawm:
Retargeting tshaj tawm yuav tsum muaj feem xyuam rau cov ntsiab lus ntawm koj lub vev xaib, es tsis yog dav dav, generic lus. Lawv yuav tsum coj cov neeg siv khoom yav tom ntej mus rau nplooj ntawv khoom zoo rau cov khoom ntawd. Nws yog ib qho tseem ceeb los tsim cov npe retargeting uas cov neeg siv khoom uas tau tso lawv cov pob tawb los yog siv sij hawm tshawb xyuas koj cov khoom. Txoj kev no, koj tuaj yeem hloov kho koj cov kev tshaj tawm kom ncav cuag cov neeg siv khoom uas feem ntau yuav yuav koj cov khoom. Ntxiv nrog rau kev siv lub retargeting feature, koj tuaj yeem tsim koj tus kheej cov npe lag luam rov qab thiab tsom cov neeg raws li lawv cov kev yuav khoom yav dhau los.
Google Adwords remarketing phiaj los nqis tes tuaj yeem pib siv koj tus account uas twb muaj lawm, thiab koj tuaj yeem xaiv rov ua dua tib cov neeg tuaj saib thoob plaws Google Display Network, YouTube, thiab Android apps. Google siv CPM (Nqi Ib Txhiab Impressions) thiab CPC (Nqi Ib Nyem) tus nqi qauv, thiab koj tuaj yeem xaiv ntawm tus nqi-ib-kev yuav khoom (CPA) qauv los yog CPA (Tus Nqi Ua Haujlwm).
The CPC (tus nqi rau ib qho kev hloov pauv) ntawm Adwords yog ib qho kev ntsuas ntawm ntau npaum li cas koj them ib qho kev hloov pauv. Nws sawv cev rau tus nqi muag khoom lossis kev pabcuam rau tus neeg siv khoom. Ua piv txwv, tus tswv tsev so yuav siv Google Ads kom nce tus naj npawb ntawm booking rau lub tsev so. Ib qho kev hloov dua siab tshiab yog thaum tus neeg tuaj xyuas ua tiav ib qho tshwj xeeb xws li sau npe rau ib tus account, kev yuav khoom, los yog saib video. Tus nqi rau ib qho kev hloov dua siab tshiab yog qhov tseem ceeb vim nws sawv cev rau kev ua tiav ntawm kev tshaj tawm, thaum CPC yog tus nqi tshaj tawm.
Tsuas yog CPC, tus tswv lub vev xaib kuj tuaj yeem teeb tsa cov kev hloov pauv tshwj xeeb rau lawv cov tshaj tawm. Qhov kev ntsuas tshaj plaws rau kev hloov pauv yog kev yuav khoom los ntawm lub vev xaib, tab sis e-lag luam tshaj tawm kuj tuaj yeem siv daim ntawv tiv tauj los ntsuas kev muag khoom. Yog tias lub vev xaib muaj lub tawb nqa khoom, kev yuav khoom yuav raug suav hais tias yog kev hloov pauv, thaum lub sij hawm ib tug lead tiam platform yuav xav txog ib daim ntawv hu ua ib tug hloov dua siab tshiab. Tsis hais lub hom phiaj ntawm koj qhov kev sib tw, tus nqi ib tus qauv hloov pauv yog kev nqis peev zoo hauv AdWords.
Tus nqi rau ib qho kev hloov dua siab tshiab yog siab dua CPC rau ib nias, thiab feem ntau mus txog $150 los yog ntau tshaj rau kev hloov dua siab tshiab. Tus nqi ntawm kev hloov pauv yuav txawv nyob ntawm qhov khoom lossis kev pabcuam raug muag thiab tus nqi ze ntawm tus neeg muag khoom. Tus nqi ib qho kev hloov pauv kuj tseem ceeb vim nws yuav txiav txim siab ROI ntawm koj cov peev nyiaj tshaj tawm. Yog tias koj xav paub ntxiv txog ntau npaum li cas koj yuav tsum tau them rau AdWords, pib los ntawm kev kwv yees koj tus kws lij choj tus nqi ib teev.
