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Yog tias koj xav kom tau nyiaj ntau dua hauv online nrog Google Adwords, there are some basic things you need to know. Cov no yog Kev Tshawb Fawb Cov Ntsiab Lus, Ad pab pawg hom phiaj, Nqi ib nias, thiab Competitor txawj ntse. Hauv tsab xov xwm no, Kuv yuav piav qhia txhua qhov ntawm no hauv ib qho luv luv. Txawm hais tias koj tshiab rau AdWords lossis tau siv nws rau xyoo, muaj qee yam uas koj yuav tsum paub kom pib.
You’ve probably heard about keyword tools before, but what exactly are they? In short, lawv yog cov cuab yeej los nrhiav cov ntsiab lus tshiab thiab txiav txim siab seb qhov twg los twv rau. Cov cuab yeej lo lus tseem ceeb yog ib feem tseem ceeb ntawm cov txheej txheem tshaj tawm AdWords, raws li lawv tso cai rau koj los kho koj cov kev tshawb fawb thiab txheeb xyuas cov ntsiab lus tshiab. Txawm koj siv lub cuab yeej twg, tus yuam sij rau kev ua lag luam AdWords ua tiav yog kom paub tseeb tias rov mus xyuas cov haujlwm no tsis tu ncua.
Thawj kauj ruam hauv kev tshawb fawb lo lus tseem ceeb yog kom nkag siab koj lub niche thiab cov lus nug uas tib neeg nug. Nws yog ib qho tseem ceeb kom ntes koj lub hom phiaj cov neeg tuaj saib los ntawm kev txheeb xyuas lawv cov kev xav tau. Hmoov zoo, muaj ib lub cuab yeej los pab koj ua qhov ntawd: Google Keyword Planner. Cov cuab yeej no tso cai rau koj los xauj ntau pua ntawm cov ntsiab lus sib txawv thiab nrhiav cov uas muaj kev tshawb nrhiav siab. Thaum koj tau txo qis koj cov npe lo lus tseem ceeb, koj tuaj yeem pib tsim cov ntawv tshiab nyob ib puag ncig lawv.
Cov kauj ruam tom ntej hauv kev tshawb fawb lo lus tseem ceeb yog kev sib tw. Koj yuav xav xaiv cov lus tseem ceeb uas tsis sib tw dhau, tab sis tseem tsis dhau generic. Koj lub niche yuav tsum muaj nyob nrog cov neeg tab tom nrhiav cov kab lus tshwj xeeb. Nco ntsoov sib piv cov neeg sib tw qhov chaw thiab cov ntsiab lus kom paub seb qhov twg ua haujlwm zoo tshaj. Nws yog ib qho tseem ceeb kom nco ntsoov tias koj cov neeg tuaj saib tab tom nrhiav rau koj cov khoom lossis kev pabcuam. Ib lo lus tseem ceeb uas twb nrov nyob rau hauv ib qho chaw yuav muaj kev tshawb nrhiav siab yog tias nws cuam tshuam rau koj txoj kev lag luam.
Thaum koj tau txo qis cov npe ntawm cov lus tseem ceeb, koj tuaj yeem tsom mus rau cov uas muaj feem cuam tshuam rau koj lub niche. Nws yog ib qho tseem ceeb los xaiv ob peb lo lus tseem ceeb thiab kab lus uas muaj txiaj ntsig zoo rau koj cov khoom lossis kev pabcuam. Nco ntsoov, koj tsuas xav tau peb lossis tsib kom muaj kev sib tw ua tiav. Qhov tshwj xeeb tshaj yog cov ntsiab lus, siab dua koj txoj kev vam meej thiab profitability. Nws yog ib qho tseem ceeb kom nkag siab tias cov ntsiab lus twg yog cov neeg siv khoom tshawb nrhiav tshaj plaws thiab qhov twg tsis yog.
Cov kauj ruam tom ntej hauv kev tshawb fawb lo lus tseem ceeb yog tsim cov ntsiab lus nyob ib puag ncig koj cov lus xaiv. Kev siv cov lus tseem ceeb ntev ntev yuav ua rau kom muaj peev xwm ua tau zoo thiab hloov pauv tus nqi. Raws li koj ua qhov no, sim nrog ntau hom ntsiab lus. Koj tuaj yeem siv tib lo lus tseem ceeb hauv cov ntawv sib txawv lossis ntawm cov nplooj ntawv sib txawv. Txoj kev no, koj tuaj yeem tshawb pom qhov sib xyaw ntawm cov ntsiab lus thiab cov ntsiab lus ua haujlwm zoo tshaj plaws rau koj txoj kev lag luam. Koj lub hom phiaj cov neeg tuaj saib yuav tuaj yeem pom koj los ntawm cov ntsiab lus uas txaus siab rau cov kev tshawb fawb tshwj xeeb no.
If you’re ready to start creating highly-targeted ads for your website, xav txog kev teeb tsa cov pab pawg tshaj tawm. Ad pab pawg yog pawg ntawm cov ntsiab lus, ad ntawv, thiab tsaws nplooj ntawv uas tshwj xeeb rau koj lub niche thiab cov neeg tuaj saib. Google them nyiaj tshwj xeeb rau cov pab pawg tshaj tawm thaum txiav txim siab qhov twg los tso koj cov ntawv tshaj tawm. Koj tuaj yeem xaiv los ntawm ntau hom lus, uas txhais tau tias koj yuav tuaj yeem tsom cov neeg siv khoom thoob ntiaj teb.
Thaum kev soj ntsuam yuav tsis nqaim koj qhov phiaj xwm phiaj xwm phiaj xwm, koj tuaj yeem sim nrog cov qauv sib txawv hauv pawg tshaj tawm. Piv txwv li, yog tias koj muaj lub khw muag tsheb kauj vab, you might consider selecting both genders and an affinity audience of “cycling enthusiasts” for your ad group. Tej zaum koj kuj yuav xav sim seb koj lub hom phiaj cov neeg tuaj saib puas txaus siab rau activewear, thiab yog tias lawv yog, koj tuaj yeem cais lawv los ntawm pawg tshaj tawm.
Ntxiv nrog rau ad pawg phiaj xwm, koj tuaj yeem kho koj qhov kev twv los ntawm qhov chaw. Koj tuaj yeem import geo-lists los ntawm Kev Tshawb Fawb raws li cov channel. Kho kom raug ntau lo lus tseem ceeb hauv ib qho kev sib tw, koj tuaj yeem siv ntau qhov kev xaiv kho. Yog tias koj tsis muaj nyiaj txiag txhua hnub, koj tuaj yeem hloov kho ntau lo lus tseem ceeb hauv ib qho mus. Tsuas yog nco ntsoov nco ntsoov tias qhov no tsuas yog muaj rau cov phiaj xwm tsis muaj peev nyiaj txhua hnub.
Txoj hauv kev zoo tshaj plaws los kuaj cov ntawv tshaj tawm yog pib nrog kev hloov pauv loj. Tsis txhob pib los ntawm kev sim ib lo lus tseem ceeb hauv ib pab pawg tshaj tawm. Koj yuav tsum sim qhov tsawg kawg ntawm peb mus rau plaub qhov sib txawv ntawm cov ntawv tshaj tawm sib txawv kom paub seb qhov twg ua haujlwm zoo tshaj rau koj cov neeg tuaj saib. Qhov no yuav txuag koj lub sijhawm thiab nyiaj txiag hauv lub sijhawm ntev. Nws tseem yuav pab koj txiav txim siab USP ua tau zoo tshaj plaws thiab hu rau kev nqis tes ua. Qhov no yog ib feem tseem ceeb ntawm PPC lub tswv yim.
Thaum tsim pawg ad, nco ntsoov tias cov ntsiab lus tseem ceeb hauv ib pab pawg tuaj yeem muaj lub ntsiab lus zoo ib yam. Qhov kev xaiv ntawm cov ntsiab lus tseem ceeb hauv ib pawg ad yuav txiav txim siab seb qhov kev tshaj tawm tau tshwm sim los yog tsis. Hmoov zoo, Google AdWords siv cov txheej txheem nyiam thaum nws los txog rau xaiv cov ntsiab lus twg rau kev sib tw. Txhawm rau pab koj txhim kho koj pawg tshaj tawm, Nov yog cov ntaub ntawv los ntawm Google uas piav qhia yuav ua li cas siv cov ntsiab lus zoo sib xws thiab sib tshooj hauv Google Ad accounts. Txawm yuav zoo li cas los xij, tsuas yog ib lo lus tseem ceeb tuaj yeem ua rau muaj kev tshaj tawm los ntawm koj tus account.
Whether you’re a newbie or a seasoned veteran, koj yuav xav paub seb yuav xav li cas los ntawm Tus Nqi Ib Nyem rau Adwords. Koj yuav pom tias cov nqi tuaj yeem nyob qhov twg los ntawm $1 rau $4 nyob ntawm kev lag luam, thiab tus nqi nruab nrab ntawm ib nias yog feem ntau ntawm $1 thiab $2. Txawm hais tias qhov no yuav zoo li tus nqi loj, Nws tsim nyog sau cia tias CPC siab tsis tas yuav txhais mus rau ROI qis. Qhov xwm zoo yog tias muaj txoj hauv kev los txhim kho koj CPC thiab khaws cov nqi hauv daim tshev.
Kom tau txais ib lub tswv yim dav dav ntawm ntau npaum li cas txhua qhov nyem yuav raug nqi, peb tuaj yeem sib piv CPC tus nqi los ntawm ntau lub tebchaws. Piv txwv li, nyob rau hauv lub tebchaws United States, CPC tus nqi rau Facebook Ads yog hais txog $1.1 ib nias, thaum cov neeg nyob hauv Nyij Pooj thiab Canada them nyiaj ntau $1.6 ib nias. Hauv Indonesia, Brazil, thiab Spain, CPC rau Facebook Ads yog $0.19 ib nias. Cov nqi no yog qis dua lub teb chaws nruab nrab.
Kev tshaj tawm kev tshaj tawm ua tiav yuav ua kom ROI siab tshaj plaws rau qhov tsawg tshaj plaws ntawm cov nyiaj siv. Tus nqi qis yuav tsis hloov pauv, thiab kev sib tw siab yuav tsis tsav kev muag khoom. Tus nqi ib nias rau ib qho kev sib tw yuav txawv ntawm ib hnub rau ib hnub, nyob ntawm kev sib tw rau cov ntsiab lus tshwj xeeb. Feem ntau, Cov neeg tshaj tawm tsuas yog them nyiaj txaus los ua txhaum ntawm Ad Rank qhov pib thiab yeej Ad Rank ntawm tus neeg sib tw hauv qab lawv.
Koj tuaj yeem txhim kho ROI ntawm koj txoj kev lag luam, suav nrog Nqi ib nias rau Adwords. Ua lag luam nyob rau hauv scalable marketing raws li email, social media, thiab retargeting tshaj tawm. Ua haujlwm nrog Tus Neeg Siv Khoom Muag Khoom (CAC) pab koj tswj koj cov peev nyiaj, txhim kho koj txoj kev lag luam, thiab txhawb koj ROI. Cov no yog peb txoj hauv kev zoo tshaj plaws los txhim kho Tus Nqi ib nyem rau Adwords. Ib txoj hauv kev zoo pib yog siv cov cuab yeej no thiab pom tias lawv tuaj yeem ua rau koj li cas.
Ib txoj hauv kev zoo los txo koj cov nqi ib nyem rau Adwords yog kom paub tseeb tias koj cov qhab nia zoo siab txaus los sib tw nrog cov neeg sib tw siab tshaj plaws.. Koj tuaj yeem twv txog ob zaug tus nqi ntawm tus tshaj tawm tom ntej, tab sis koj yuav tsum nco ntsoov tias Google yuav hu rau cov nyiaj koj them raws li tus nqi tiag tiag ntawm ib nyem. Nws tseem ceeb heev uas yuav tsum nco ntsoov tias muaj ntau yam uas tuaj yeem cuam tshuam tus nqi ntawm kev nyem rau ntawm koj qhov kev tshaj tawm, suav nrog cov qhab nia zoo ntawm koj lub vev xaib.
When you’re trying to create a successful ad campaign, kev txawj ntse kev sib tw yog qhov tseem ceeb. Qhov no yog qhov tseem ceeb thaum nws los nrhiav seb koj cov neeg sib tw nyob qhov twg, thiab lawv ua dab tsi. A competitive intelligence tool such as Ahrefs can provide you with information about your competitors’ organic traffic, cov ntsiab lus kev ua tau zoo, thiab ntau dua. Ahrefs yog ib feem ntawm SEO kev sib tw txawj ntse hauv zej zog, and helps you identify your competitors’ lo lus tseem ceeb.
Ib qho kev sib tw txawj ntse zoo tshaj plaws yog kev nkag siab txog kev ntsuas ntawm koj cov neeg sib tw. Vim cov ntaub ntawv sib txawv ntawm kev lag luam mus rau kev lag luam, Nws yog ib qho tseem ceeb uas yuav tau siv koj tus kheej KPIs thaum txheeb xyuas koj cov neeg sib tw. By comparing your competitors’ traffic flow, koj tuaj yeem txheeb xyuas thaj chaw ntawm lub sijhawm uas koj yuav tau plam lwm yam. Nov yog qee cov lus qhia rau kev sib tw txawj ntse rau Adwords:
Observe your competitors’ nplooj ntawv tsaws. You can get great ideas from studying your competitors’ nplooj ntawv tsaws. Lwm qhov txiaj ntsig ntawm kev sib tw txawj ntse yog nyob rau sab saum toj ntawm cov kev qhia tshiab thiab cov tswv yim los ntawm koj cov neeg sib tw. Koj tseem tuaj yeem sau npe rau cov lus ceeb toom ntawm cov neeg sib tw kom nyob twj ywm ntawm qhov koj cov neeg sib tw ua. Koj tuaj yeem tshawb xyuas cov ntsiab lus sib tw ntawm kev sib raug zoo kom pom tias nws piv nrog koj tus kheej li cas. Koj tuaj yeem pom cov khoom lossis cov kev pabcuam uas yuav thov rau cov neeg uas koj tab tom sim tsom.
Understand your competitors’ pain points. By analyzing your competitors’ offerings, koj tuaj yeem txiav txim siab seb qhov twg yog qhov txaus siab rau koj cov neeg tuaj saib. Koj tseem tuaj yeem tau txais kev pom ntawm lawv cov phiaj xwm nqi thiab cov kev pabcuam. Cov cuab yeej txawj ntse sib tw taug qab cov ncauj lus kom ntxaws txog kev lag luam. Ces, koj tuaj yeem txiav txim siab seb yuav teb li cas rau cov no. Cov cuab yeej txawj ntse sib tw yuav qhia rau koj seb koj cov neeg sib tw tau siv lub tswv yim zoo sib xws lossis tsis yog. Qhov no tuaj yeem pab koj tau txais kev sib tw dhau ntawm koj cov neeg sib tw thiab txhawb koj cov nyiaj tau los.
