Email yog info@onmascout.de
Xov tooj: +49 8231 9595990
Yog tias koj yog tus tswv lag luam, you’ve probably used Google’s Adwords platform to advertise your business. Muaj ntau ntau txoj hauv kev los tsim koj tus account kom paub meej tias koj tau txais txiaj ntsig tshaj plaws rau koj cov nyiaj. Hauv tsab xov xwm no, peb yuav tham txog cov hauv paus ntsiab lus ntawm kev sib tw ntawm cov cim kev lag luam, tsom koj cov neeg tuaj saib siv cov lus sib tw, thiab taug qab kev hloov pauv. Kab lus no yog npaj los muab koj cov kev paub tsim nyog los ua kom muaj txiaj ntsig zoo ntawm koj cov kev tshaj tawm hauv Google lub platform.
There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Ua ntej, koj tsuas yog raug them thaum ib tus neeg nyem rau ntawm koj qhov kev tshaj tawm. Thib ob, txoj kev tshaj tawm no tso cai rau koj taug qab cov txiaj ntsig ntawm koj cov phiaj xwm tshaj tawm. Txoj kev ntawd, koj tuaj yeem txiav txim siab paub ntau ntxiv txog cov nyiaj uas koj siv rau kev tshaj tawm. Tab sis Google Adwords tsis yog tib txoj hauv kev tshaj tawm hauv Google. Kom paub tseeb tias nws ua haujlwm rau koj txoj haujlwm, koj yuav tsum nkag siab tias qhov kev tshaj tawm platform no ua haujlwm li cas.
AdWords ua haujlwm nrog Google Display Network, uas leverages Google lub network ntawm peb-tog websites. Koj qhov kev tshaj tawm tuaj yeem tshwm rau sab saum toj ntawm koj lub vev xaib, nyob rau hauv lub sidebar, ua ntej YouTube yeeb yaj duab, los yog nyob qhov twg. Lub platform kuj muaj peev xwm tso tshaj tawm ntawm mobile apps thiab Gmail. Koj yuav tsum sau npe koj cov cim lag luam ua ntej koj tuaj yeem pib tshaj tawm hauv Google. Qhov no txhais tau tias koj yuav them tsawg dua ib nyem thiab tau txais qhov chaw tshaj tawm zoo dua.
Kev tshaj tawm ntawm Google's Adwords platform yog qhov yooj yim siv. Muaj ntau txoj hauv kev los ua kom koj cov peev nyiaj siv tau, suav nrog nce koj kev siv nyiaj thaum pom cov txiaj ntsig. Ua kom koj txoj kev vam meej, txiav txim siab ntiav ib tus kws pab tswv yim los yog Google Certified los pab koj. Tsis muaj laj thawj yog vim li cas koj yuav tsum tsis txhob sim nws, raws li nws yog ib qho txiaj ntsig zoo los xa tawm cov phiaj xwm tshaj tawm. Thiab nco ntsoov, yog tias koj tau txais cov txiaj ntsig, koj tuaj yeem nce koj cov peev nyiaj yav tom ntej.
Kev tshaj tawm ntawm Google's Adwords platform yog txoj hauv kev muaj zog heev kom ncav cuag cov neeg siv khoom muaj peev xwm thoob plaws ntiaj teb. Nws qhov system yog qhov tseem ceeb ntawm kev sib tw, thiab koj twv ntawm cov ntsiab lus tshwj xeeb thiab kab lus. Thaum koj tau xaiv koj cov lus tseem ceeb thiab muaj qhov qhab nia zoo, koj qhov kev tshaj tawm yuav raug tso tawm rau pem hauv ntej ntawm cov txiaj ntsig tshawb fawb. Thiab qhov zoo tshaj plaws yog, nws tsis raug nqi ntau, thiab koj tuaj yeem pib phiaj xwm sai li sai tau hnub no!
Until recently, koj tsis tuaj yeem twv ntawm tus neeg sib tw cov npe tseem ceeb hauv Google Adwords. Qhov ntawd hloov hauv 2004, thaum Google qhia txog kev sib tw lo lus tseem ceeb sib tw. Qhov kev txiav txim siab hauv kev pom zoo ntawm Google, uas muaj txoj cai tso cai rau cov neeg sib tw siv lawv cov cim lag luam hauv daim ntawv tshaj tawm, emboldened ntau tus lag luam rivals siv lawv tus kheej lub npe nrov hauv kev tshaj tawm. Tam sim no, txawm li cas los xij, txoj cai no raug thim rov qab.
Ua ntej koj twv ntawm cov cim lag luam lo lus tseem ceeb, xyuas kom koj muaj kev tso cai siv nws. Google muaj cov lus qhia yooj yim nrhiav kev tshaj tawm uas siv rau cov cim lag luam. Thaum sib tw ntawm tus neeg sib tw lub npe, zam suav nrog tus neeg sib tw lub npe hauv daim ntawv tshaj tawm. Ua li ntawd yuav ua rau cov qhab nia qis dua. Txawm yog vim li cas, nws yog ib qho kev xyaum zoo kom muaj txoj haujlwm tseem ceeb hauv kev tshawb nrhiav.
Qhov laj thawj loj tshaj plaws kom tsis txhob twv ntawm cov ntsiab lus lag luam yog tias nws yuav nyuaj rau kev paub qhov txawv ntawm cov txiaj ntsig kev tshawb fawb organic thiab kev tshaj tawm them nyiaj. Txawm li cas los, yog tias koj lub cim lag luam tau sau npe nrog Google, nws tuaj yeem siv rau ntawm qhov chaw xov xwm. Cov nplooj ntawv tshuaj xyuas yog ib qho piv txwv ntawm qhov no. Cov npe loj kuj siv lawv cov cim lag luam hauv lawv daim ntawv tshaj tawm, thiab lawv nyob hauv lawv txoj cai ua li ntawd. Cov tuam txhab no tau mob siab rau nyob rau sab saum toj ntawm cov txiaj ntsig tshawb fawb rau lawv cov khoom lag luam thiab cov kev pabcuam.
Cov cim lag luam muaj txiaj ntsig. Tej zaum koj yuav xav siv lawv hauv koj cov ntawv tshaj tawm los txhawb koj cov khoom. Txawm hais tias lawv yuav nyuaj rau siv hauv kev tshaj tawm, lawv tseem ua tau nyob rau qee qhov. Cov ntsiab lus tiv thaiv kev lag luam yuav tsum tau siv rau cov ntaub ntawv xov xwm, zoo li blog. Koj yuav tsum muaj nplooj ntawv tsaws uas muaj cov ntsiab lus ua lag luam thiab yuav tsum ua kom pom tseeb tias koj lub hom phiaj kev lag luam yog dab tsi. Yog tias koj muag cov khoom, koj yuav tsum hais qhov no kom meej thiab qhia tus nqi lossis qhov txuas rau kev yuav khoom.
Yog tias koj cov neeg sib tw siv lub npe lag luam, koj yuav tsum twv rau cov nqe lus hauv Adwords. Lwm yam, koj tuaj yeem ntsib cov qhab nia qis dua thiab tus nqi ib zaug. Ntxiv mus, koj cov neeg sib tw yuav tsis paub txog koj lub npe lag luam thiab yuav tsis muaj qhov qhia tias koj tab tom twv rau lawv. Lub sijhawm no, kev sib tw yuav yog kev sib tw ntawm tib lub ntsiab lus. Koj tuaj yeem sim ua kom nws taw tes siv koj tus kheej lub npe lag luam raws li cov lus tseem ceeb ntawm kev lag luam.
While you may think broad match is the only way to target your customers, kab lus sib tw ua rau koj tswj tau ntau dua. Nrog cov lus sib dhos, tsuas yog koj qhov kev tshaj tawm yuav tshwm sim thaum ib tus neeg ntaus ib kab lus, suav nrog txhua qhov sib txawv thiab lwm cov lus ua ntej lossis tom qab koj lo lus tseem ceeb. Piv txwv li, koj tuaj yeem npaj cov kev pabcuam nyom nyom los ntawm qhov chaw thiab saib cov npe ntawm cov kev pabcuam hauv zos thiab lawv cov nqi raws caij nyoog. Kev siv cov lus sib dhos, txawm li cas los xij, yog kim tshaj qhov sib tw dav, yog li nws tsim nyog xav txog lwm yam kev xaiv.
Kev siv kab lus sib tw tuaj yeem ua rau CTR thiab hloov pauv, thiab tuaj yeem txo qhov kev siv nyiaj khib nyiab. Lub downside rau kab lus sib tw yog tias nws txwv koj qhov kev siv nyiaj rau kev tshawb fawb uas muaj koj cov lus tseem ceeb, uas tuaj yeem txwv koj qhov ncav cuag. Yog tias koj tab tom sim cov tswv yim tshiab, txawm li cas los xij, Kev sib tw dav tuaj yeem yog qhov kev xaiv zoo tshaj plaws. Qhov teeb tsa no tso cai rau koj sim tawm cov tshaj tawm tshiab thiab pom tias ua haujlwm li cas. Thaum nws los txog rau kev ua yeeb yam, koj yuav xav kom paub tseeb tias koj tab tom tsom cov neeg tuaj saib zoo nrog cov lus tseem ceeb.
Yog tias koj tab tom tshaj tawm cov khoom lag luam lossis kev pabcuam uas nrov tshaj plaws, ib lo lus tseem ceeb sib tw yog ib txoj hauv kev zoo los tsom rau pab pawg no. Cov kab lus sib tw ua haujlwm los ntawm kev ua kom ntseeg tau tias koj cov lus tshaj tawm tsuas yog qhia rau cov neeg uas tau tshawb nrhiav lo lus tseem ceeb lossis kab lus. Qhov tseem ceeb yog kom paub tseeb tias cov kab lus koj siv nyob rau hauv qhov tseeb kom nws tshwm nyob rau hauv cov kev tshawb fawb saum toj kawg nkaus. Txoj kev no, koj yuav tsis txhob nkim koj cov peev nyiaj tshaj tawm ntawm kev tsheb tsis sib xws.
Cov kab lus sib tw tuaj yeem pab koj txheeb xyuas cov neeg siv khoom tshawb nrhiav los txiav txim siab hom lus tseem ceeb uas lawv tab tom nrhiav. Nws muaj txiaj ntsig tshwj xeeb yog tias koj tab tom nrhiav rau cov neeg siv khoom tshwj xeeb. Siv cov lus sib tw hauv Adwords yuav txo qis koj cov neeg tuaj saib lub hom phiaj thiab txhim kho kev ua tau zoo ntawm koj qhov kev tshaj tawm. Thiab, thaum koj siv nws kom raug, koj yuav pom qhov rov qab ntau dua ntawm kev siv tshaj tawm. Thaum koj tau ua tiav cov txheej txheem no, koj tuaj yeem ua tiav koj lub hom phiaj sai dua thiab muaj tseeb dua li yav dhau los.
Lwm txoj hauv kev los tsom cov tib neeg yog tsim cov npe affinity. Cov npe no tuaj yeem suav nrog txhua tus neeg tuaj saib lub vev xaib lossis cov neeg uas tau ua tshwj xeeb hauv koj lub vev xaib. Nrog cov npe affinity, koj tuaj yeem tsom cov neeg siv tshwj xeeb raws li lawv nyiam. Thiab, yog tias koj muaj ib yam khoom uas tib neeg tau yuav tsis ntev los no, koj tuaj yeem siv qhov ntawd los tsom lawv nrog kev tshaj tawm. Lwm zaus koj tsim cov neeg tuaj saib tshiab, nco ntsoov siv daim ntawv teev npe affinity.
If you’re looking to improve your search engine marketing campaign, koj tuaj yeem xav txog kev siv cov kab lus sib tw hloov pauv tsis yog qhov sib tw dav. Cov kev hloov kho no tau raug siv hauv kev tshawb nrhiav nyiaj txiag txij thaum pib ntawm cov channel, thiab lawv tso cai rau koj kom meej meej dua thaum tso koj cov ntawv tshaj tawm. Txawm hais tias qhov no yuav zoo li lub tswv yim zoo, ntau tus neeg tshaj tawm txhawj xeeb txog kev nkim lawv cov kev tshaj tawm yog tias lawv tsis hloov lawv cov ntsiab lus dav dav. Ntxiv rau, cov kab lus sib tw lo lus tseem ceeb tuaj yeem ua rau koj qhov kev tshaj tawm rau kev tshawb nrhiav tsis tau, txo qhov cuam tshuam ntawm koj qhov kev tshaj tawm.
Another way to optimize your keyword phrases is to add “+” to individual words. Qhov no yuav qhia Google tias lo lus koj xav tau lub hom phiaj yuav tsum tau siv hauv kev tshawb nrhiav. Piv txwv li, if someone searches for “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, es tsis yog general.
