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There are several ways to increase the click-through rate of your advertisements on Google. Koj tuaj yeem luam thiab muab tso rau lwm qhov kev tshaj tawm, los yog kos ob lub thawv. Ces, ua qhov tsim nyog hloov pauv rau cov kab ntawv xov xwm thiab cov ntawv theej luam tawm. Tom qab ntawd koj tuaj yeem sib piv ob lub versions kom pom qhov twg hloov dua siab tshiab. Tom qab koj tau ua tag nrho cov no, koj tuaj yeem mus twv rau cov lus tseem ceeb no. Nov yog cov kauj ruam ua raws li txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau koj nyem, koj yuav tsum nyem rau ntawm lub pob kom nkag mus rau hauv cov ntawv qhia zaub mov)..
Them-ib-nias (PPC) marketing tso cai rau koj mus cuag koj cov neeg tuaj saib thaum lawv tab tom nrhiav rau yam koj yuav tsum muaj. Cov kev tshaj tawm no tau txhawb nqa los ntawm Google thiab lwm lub tuam txhab thiab tso tawm hauv cov vev xaib thaum tib neeg ntaus cov ntsiab lus tshwj xeeb. Daim ntawv nrov tshaj plaws ntawm PPC kev tshaj tawm yog kev tshawb fawb cav (SEM), uas tso cai rau koj tso kev tshaj tawm rau cov khoom tshwj xeeb thiab cov kev pabcuam thaum cov neeg siv tab tom nrhiav rau lawv. Cov kev tshaj tawm no tau tshwm sim thaum tib neeg tab tom nrhiav rau cov khoom lag luam thiab cov kev pabcuam, zoo li khoom plig siab kawg, lossis cov kev pabcuam hauv zos. Tus qauv them-ib-nias yog ib txoj hauv kev zoo tshaj plaws kom ncav cuag koj cov neeg tuaj saib.
PPC kev tshaj tawm ntawm Adwords tau dhau los ua qhov ntse dua thaum lub sijhawm dhau mus. Txoj kev tshaj tawm no yog tam sim no tus qauv rau cov ntsiab lus platforms thiab kev tshawb fawb xyaw raws li lawv paub cov nyiaj tau los ntawm kev tshaj tawm. Cov platforms tau txais txiaj ntsig rau kev nce qhov cuam tshuam thiab zoo ntawm lawv cov phiaj xwm tshaj tawm, thiab cov vev xaib e-lag luam vam khom cov nyiaj tau los ntawm cov khoom lag luam kom ua tau lawv cov nyiaj. Thaum PPC yuav zoo li yooj yim ntawm qhov chaw, nws tuaj yeem nyuaj thaum ua tsis raug. Yog tias koj muaj lus nug txog yuav ua li cas kom tau txais txiaj ntsig zoo tshaj plaws los ntawm kev sib tw no, Lub rooj zaum 10 Kev lag luam tuaj yeem muab cov lus qhia tshwj xeeb rau koj.
Ib qho ntawm qhov zoo tshaj plaws ntawm PPC tshaj tawm yog tias koj tuaj yeem tsom koj cov neeg tuaj saib kom meej. PPC kev tshaj tawm ua haujlwm ob qho tib si ntawm desktop thiab mobile platforms thiab txhawb nqa lub zog hauv internet. Cov neeg feem coob ua lawv cov kev tshawb fawb hauv lub vev xaib thiab tsis txhob tos TV lossis xov tooj cua tshaj tawm tuaj. Nws yog tus nqi tsim nyog thiab kev lag luam tshiab. Rau kev lag luam kom tau txais txiaj ntsig los ntawm PPC tshaj tawm, Nws yog ib qho tseem ceeb kom paub tias koj lub hom phiaj cov neeg tuaj saib yog leej twg.
Before creating your own Adwords campaign, koj yuav tsum ua qee qhov kev tshawb fawb lo lus tseem ceeb. Kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb thaum ntxov ntawm cov txheej txheem vim tias nws pab teeb tsa tus nqi tsim nyog thiab muab koj txoj kev sib tw zoo tshaj plaws ntawm kev ua tiav. Koj yuav tsum siv cov cuab yeej tshawb fawb lo lus tseem ceeb los nrhiav cov ntsiab lus zoo tshaj plaws rau koj txoj kev sib tw. Nco ntsoov ua kom meej raws li qhov ua tau hauv koj lub hom phiaj, vim qhov no yuav pab koj ua tiav cov txiaj ntsig zoo tshaj plaws. Qhov zoo, koj yuav tsum siv cov cuab yeej uas qhia txog kev sib tw thiab theem nyuaj rau txhua lo lus tseem ceeb.
Lwm cov cuab yeej tseem ceeb rau kev tshawb fawb lo lus tseem ceeb yog Google AdWords cov cuab yeej tshawb fawb lo lus tseem ceeb. Cov cuab yeej no tso cai rau koj hloov koj qhov chaw los ntawm lub neej ntawd mus rau qhov chaw tshwj xeeb. Qhov no yog qhov tshwj xeeb tshaj yog rau cov neeg siv cov tswv yim SEO hauv zos los ua lag luam lawv cov lag luam. Qhov no tso cai rau koj siv cov cuab yeej tshawb fawb lo lus tseem ceeb uas tau tsom mus rau qhov chaw tshwj xeeb. Ntxiv rau qhov chaw feature, lub cuab yeej tso cai rau koj los txheeb xyuas hom khoom thiab cov kev pabcuam koj muab. Thaum koj tau txiav txim siab cov ntsiab lus zoo tshaj plaws rau koj txoj kev lag luam, koj tuaj yeem siv lawv los txhim kho koj qhov phiaj xwm AdWords.
Dhau li adwords, Kev tshawb fawb lo lus tseem ceeb kuj tseem siv tau rau SEO. Ib lo lus tseem ceeb uas muaj ntau qhov kev tshawb nrhiav thiab kev sib tw tsawg tuaj yeem tsim kev khiav tsheb. Tab sis kom tau txais kev khiav tsheb, koj yuav tsum tsis tu ncua saib xyuas nws cov kev ua tau zoo kom paub tseeb tias nws tau tsim txoj kev tsheb khiav zoo. Nws yog ib qho tseem ceeb kom paub tias lo lus tseem ceeb uas ib zaug nrov niaj hnub no tej zaum tsis yog qhov kev xaiv zoo tshaj plaws rau koj txoj kev lag luam. Lub ntsiab lus tseem ceeb yog nrhiav lo lus tseem ceeb uas tau txais txiaj ntsig zoo ntawm cov tsheb khiav ib hlis tom qab lub hli thiab tau txais koob meej.
The rise of search engine marketing (SEM) tau ceev. Txawm li cas los, qhov tseeb ntawm cov lus nug-qib lub hom phiaj yuav raug eroding. Nrog kev nce ntawm programmatic zaub advertising, search engine marketing tej zaum yuav tsis yog txoj kev zoo tshaj plaws rau kev tshaj tawm laser tsom. Kab lus no yuav muab piv rau tsib hom kev tsom xam online. Tsab ntawv xov xwm no tseem yuav sib piv cov phiaj xwm kev tshaj tawm kev tshaj tawm thiab kev tshaj tawm tus kheej ua haujlwm. Txhawm rau nrhiav seb ib qho twg ua haujlwm zoo tshaj rau koj txoj kev lag luam, nyeem rau!
Lwm txoj hauv kev los tsom cov tib neeg yog tsom lawv los ntawm cov xwm txheej hauv lub neej. Google cov xwm txheej hauv lub neej tsom txoj hauv kev tsom rau cov neeg siv uas tam sim no tab tom ntsib qhov xwm txheej tseem ceeb, los yog leej twg yuav ntsib ib qho xwm txheej tseem ceeb sai sai no. Hom kev tshaj tawm no tso cai rau koj los tsom cov khoom tshwj xeeb lossis cov kev pabcuam uas haum tus neeg siv cov kev xav tau. Cov ntsiab lus no feem ntau tsis tshawb nrhiav los ntawm ntau tus neeg. Google's Life Events targeting method aims cov neeg siv nrog cov kev xav tau tshwj xeeb. Cov npe hauv qab no suav nrog qee qhov piv txwv ntawm subcategories thiab pawg rau txhua tus.
Kev tsom xam poj niam txiv neej yog lwm txoj kev xaiv. Poj niam los txiv neej thiab hnub nyoog lub hom phiaj yog tam sim no muaj nyob rau hauv AdWords cov phiaj xwm kev tshaj tawm. Google tshaj tawm kev lim dej ntawm poj niam txiv neej thaum lig 2016, tab sis nws tseem tsis tau nthuav dav niam txiv txoj cai rau kev tshawb nrhiav cov phiaj xwm. Lub hom phiaj ntawm poj niam txiv neej tso cai rau cov neeg tshaj tawm xaiv cov pab pawg neeg twg lawv xav tsom nrog lawv cov tshaj tawm. Thaum lub hom phiaj tshaj tawm los ntawm hnub nyoog, Cov neeg tshaj tawm kuj tseem tuaj yeem qhia meej yog tias lawv xav qhia cov tshaj tawm rau cov neeg uas poob rau hauv qee lub hnub nyoog.
Qhov chaw lub hom phiaj tso cai rau cov neeg tshaj tawm mus cuag cov neeg muaj kev txaus siab tshwj xeeb. Los ntawm kev tsom cov neeg raws li qhov chaw, Adwords advertisers tuaj yeem ncav cuag cov tib neeg uas twb muaj kev txaus siab rau cov khoom lossis kev pabcuam. Qhov no tso cai rau kev tshaj tawm kev ua tau zoo dua thiab nce kev sib cuam tshuam nrog kev tshaj tawm. Nws kuj pab txhim kho kev khwv nyiaj txiag, raws li cov neeg tshaj tawm tuaj yeem pom cov pej xeem ntawm cov pej xeem uas koom nrog lawv cov khoom thiab cov kev pabcuam.. Ntxiv rau, nws tuaj yeem pab lawv tau txais cov lus nyob rau pem hauv ntej ntawm cov neeg raug lub sijhawm.
If you’re using Google Adwords, Tej zaum koj yuav tau hnov txog kev tshaj tawm. Cov no ntxiv qhov chaw ntxiv rau koj daim ntawv tshaj tawm, tso cai rau koj ntxiv cov ntaub ntawv ntxiv txog koj cov khoom lossis kev pabcuam, los yog tseem ntxiv ib qho kev xav rau kev ua. Lawv tshwj xeeb tshaj yog muaj txiaj ntsig rau cov neeg tshaj tawm nrog ntau yam hais, tab sis tsis muaj chaw txaus los ua li ntawd nyob rau hauv tus qauv cim txwv ntawm Google tshaj tawm. Tej zaum koj kuj yuav xav siv kev tshaj tawm ntxiv rau kev ntsuas kev ua tau zoo sib txawv, xws li click-through-rate thiab CPC, kom ncav cuag cov neeg tuaj saib zoo.
Tus nqi txuas ntxiv yog txoj hauv kev zoo tshaj plaws los nthuav tawm cov khoom lag luam thiab cov kev pabcuam koj lub lag luam muab. Lawv tso cai rau cov neeg yuav khoom tshawb nrhiav cov khoom thiab cov kev pabcuam zoo dua. Thiab txij li txhua qhov kev tshaj tawm txuas ntxiv siv nws tus kheej txuas, Cov neeg yuav khoom hauv online tuaj yeem yooj yim taug kev ncaj nraim rau cov khoom lossis kev pabcuam lawv tab tom nrhiav. Cov extensions no kuj hloov tau yooj yim heev, uas yog qhov zoo tshaj plaws rau kev lag luam nrog ntau nplooj ntawv. Txhawm rau teeb tsa tus nqi txuas ntxiv, mus saib Google nplooj ntawv txhawb nqa kom paub ntau ntxiv.
Kev tshaj tawm kev tshaj tawm ntxiv yog lwm txoj hauv kev zoo los ua kom koj cov kev hloov pauv. Raws li ib qho kev tshawb fawb, 88 feem pua ntawm cov neeg yuav khoom siv daim coupon thaum lawv yuav khoom hauv online. Qhov kev txuas ntxiv no qhia txog cov kev tshwj xeeb thiab coj cov neeg siv khoom ncaj qha rau qhov kev thov. Ntxiv rau kev txhawb nqa koj CTR, nws kuj muab cov ntaub ntawv hais txog yam koj cov neeg siv khoom xav tau. Qhov zoo tshaj plaws? Qhov txuas ntxiv ua haujlwm seamlessly nrog Google lub interface. Nplooj ntawv mobile-optimized AMP yuav ua rau kev koom ua ke yooj yim dua.
Kev sib raug zoo yog qhov tseem ceeb rau kev ua tiav AdWords. Qhov cuam tshuam yog qhov tseem ceeb hauv kev txhawb nqa ad nyem los ntawm tus nqi thiab txhim kho koj qhov kev sib tw tag nrho. Google tau tshaj tawm tias ntxiv Extensions rau koj cov tshaj tawm tuaj yeem txhim kho lawv CTR txog li 20%. Txawm li cas los, qhov tseeb yog qhov zoo tshaj plaws, thiab nws yuav tsis zoo li yog tias koj tsom mus rau lwm tus neeg tuaj saib. Txoj hauv kev zoo tshaj plaws los sim nws yog sim thiab pom dab tsi ua haujlwm thiab yam tsis ua.
To set the budget for AdWords, koj yuav tsum paub tias koj tsuas yog tso cai siv nyiaj xwb $304 ib lub hlis. Qhov kev txwv no tsis yog dov 30 hnub pob nyiaj tab sis yog daim ntawv qhia hnub hli pob nyiaj siv. Yog tias koj qhov phiaj xwm pib thaum nruab nrab ntawm lub hli lossis tom qab 15.2 hnub, cov peev nyiaj yuav raug ntsuas raws li. Txhawm rau kom ntseeg tau tias koj siv tus nqi tsim nyog txhua lub hlis, koj yuav tsum saib koj ROAS thiab CPA tiam sis rau ob peb lub hlis.
Raws li kev ua tau zoo ntawm koj cov phiaj xwm AdWords nce, koj yuav tsum nce koj cov peev nyiaj. Txawm hais tias koj yuav xav khaws nyiaj txiag nruj, koj tsis xav mus hla nws. Kev sim me ntsis tuaj yeem them taus. Ib txoj hauv kev los teeb tsa cov peev nyiaj uas nyob hauv koj qhov ntau yog saib xyuas koj CPC txhua hnub. Yog tias koj qhov phiaj xwm ua tau zoo, koj tuaj yeem kho koj cov peev nyiaj raws li koj cov txiaj ntsig niaj hnub.
Siv tus nqi-ib-nias txoj kev yog tus qauv kev siv nyiaj txiag rau Google AdWords. CPC muab ROI zoo vim tias koj tsuas yog them rau cov txiaj ntsig thaum tus qhua nyem rau ntawm koj qhov kev tshaj tawm. Txawm li cas los, txoj kev peev nyiaj no tsis yog rau txhua qhov kev lag luam. Yog tias koj muaj tus account loj, koj tuaj yeem pab pawg sib tw zoo sib xws nyob rau hauv tib pob nyiaj siv. Tab sis nco ntsoov tias cov kev hloov pauv tsis tas yuav ruaj khov. Qee qhov xwm txheej tuaj yeem muaj qhov cuam tshuam loj rau lub caij nyoog, uas yuav tsum tau txiav txim siab thaum teeb tsa koj cov peev nyiaj.
Koj kuj tseem xav xav txog kev siv cov ntsiab lus tsis zoo. Yog tias koj yog lub tsev ua yeeb yam, piv txwv, you might use negative keywords such as “movie.” Although these types of keywords get less traffic, lawv muaj feem ntau dua. Los ntawm kev siv cov ntsiab lus tsis zoo, koj tuaj yeem txhawb koj cov qhab nia zoo. Koj tuaj yeem sim siv cov lus tseem ceeb ntev, such as “playhouse theatre” los yog “movie.”
