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Txhawm rau nce CTR thiab hloov pauv tus nqi, it’s imperative to include numbers into the headline of your ads. Kev tshawb fawb qhia tau hais tias suav nrog cov lej rau hauv kab ntawv xov xwm ntawm koj qhov kev tshaj tawm nce CTR los ntawm 217%. Tab sis qhov ntawd tsis tau txhais hais tias koj yuav tsum reinvent lub log. Qhov ua kom yuam kev yog ua kom muaj txiaj ntsig zoo thiab sib ntsib yam tsis tau rov tsim lub log. Thaum cov tshaj tawm ntse tuaj yeem nce CTR, lawv tuaj yeem raug nqi. Yog li, cia peb saib qee cov tswv yim yooj yim tab sis muaj txiaj ntsig.
Txhawm rau kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj qhov phiaj xwm AdWords, koj yuav tsum ua kev tshawb fawb lo lus tseem ceeb. Cov ntsiab lus tseem ceeb tuaj yeem xaiv raws li lawv qhov chaw, tus nqi ib nias, thiab nrhiav ntim. Google Keyword Planner yog cov cuab yeej pub dawb uas koj tuaj yeem siv rau lub hom phiaj no. Los ntawm kev siv cov cuab yeej no, koj tuaj yeem txiav txim siab qhov nruab nrab ntawm cov kev tshawb fawb ib lo lus tseem ceeb tau txais txhua lub hlis thiab tus nqi ib nyem rau txhua lo lus tseem ceeb. Google Keyword Planner kuj qhia txog cov ntsiab lus tseem ceeb uas koj tuaj yeem siv los tsim cov phiaj xwm phiaj xwm ntau dua.
Thaum koj muaj cov npe ntawm cov lus tseem ceeb, Nws yog lub sijhawm los ua qhov tseem ceeb rau lawv. Tsom ntsoov rau ib txhais tes ntawm cov ntsiab lus nrov tshaj plaws. Keep in mind that fewer keywords will result in a more targeted campaign and greater profits. Txawm li cas los, if you don’t have the time to do keyword research for every keyword, you can use a free tool like SEMrush to find out which keywords your target audience is typing in. Nws tseem tuaj yeem siv cov cuab yeej tshawb fawb lo lus tseem ceeb xws li SEMrush kom paub seb muaj pes tsawg cov txiaj ntsig tshwm sim ntawm SERP.
Lwm lub cuab yeej uas pub dawb thiab tuaj yeem siv los ua kev tshawb fawb lo lus tseem ceeb yog Ahrefs. Nws yog qhov chaw zoo pib, as it allows you to view your competitors’ website traffic, kev sib tw, thiab keyword volume. Koj tuaj yeem pom cov vev xaib hom twg yog qeb rau cov lus tseem ceeb thiab txheeb xyuas lawv cov tswv yim. Qhov no yog qhov tseem ceeb, vim tias cov ntsiab lus no yog qhov koj xav tau qeb duas hauv Google. Txawm li cas los, Nws tsis yog ib txwm yooj yim los qhia cov kev tshawb pom no rau lwm tog neeg.
Siv Google Lub Ntsiab Lus Planner tso cai rau koj pom cov ntawv tshawb fawb los ntawm lub hli, uas tuaj yeem pab koj tsom koj cov kev tshaj tawm nrog cov ntsiab lus tshwj xeeb. Cov phiaj xwm lo lus tseem tso cai rau koj pom cov ntsiab lus zoo sib xws. Cov cuab yeej no tseem qhia koj cov naj npawb ntawm cov neeg tshawb nrhiav lo lus tseem ceeb raws li koj qhov kev txwv. Koj tseem tuaj yeem siv Google's Keyword Planner kom pom cov ntsiab lus twg tau sib tw rau tib lo lus tseem ceeb li koj li.. Cov cuab yeej no yuav muab koj lub tswv yim ntawm cov lus tseem ceeb tshaj plaws thiab pab koj nrhiav qhov zoo tshaj plaws rau koj cov phiaj xwm tshaj tawm.
The cost-per-click (CPC) Lub tswv yim tuaj yeem tsim cov txiaj ntsig qis dua li CPM, tshwj xeeb tshaj yog rau cov tshaj tawm uas nyob hauv qab lub quav. Txawm li cas los, CPM ua haujlwm zoo tshaj plaws thaum kev paub txog hom yog koj lub hom phiaj tseem ceeb. Phau ntawv CPC kev sib tw tsom rau kev teeb tsa kev twv rau cov ntsiab lus tshwj xeeb. Hauv cov qauv no, koj tuaj yeem siv kev twv ntau dua rau cov lus tseem ceeb no kom pom qhov pom tseeb. Txawm li cas los, txoj kev no tuaj yeem siv sijhawm ntev.
Adwords tso cai rau koj los hloov koj qhov kev sib tw los ntawm kev sib tw thiab qib pab pawg. Cov kev hloov pauv no yog hu ua bid modifiers. Cov kev hloov pauv hloov pauv muaj rau Platform, Hom kev sib tham, thiab PreferredContent. Cov no yog tswj hwm ntawm qib ad pawg los ntawm AdGroupCriterionService. Ib yam li ntawd, Kev sib tw-theem kev hloov pauv tuaj yeem ua los ntawm CampaignBidModifierService. Google kuj muab API rau cov kev hloov kho no.
Qhov kev tso npe ua ntej yog hu ua Broad Match. Hom no qhia koj qhov kev tshaj tawm ntawm nplooj ntawv tshawb fawb rau txhua lo lus tseem ceeb, suav nrog cov lus sib dhos thiab cov kev tshawb nrhiav ntsig txog. Thaum txoj kev no ua rau muaj ntau qhov kev xav, nws kuj muaj tus nqi siab dua. Lwm hom kev sib tw muaj xws li Exact Match, Lus sib phim, thiab Negative Match. Feem ntau, qhov tshwj xeeb tshaj koj qhov kev sib tw, tus nqi qis dua koj yuav yog.
Tus qauv Kev Sib Tw rau Adwords siv ntau hom kev siv los pab koj txhim kho koj cov phiaj xwm tshaj tawm. Piv txwv li, koj tuaj yeem teeb tsa qhov siab tshaj plaws rau ib lo lus tseem ceeb, tom qab ntawd kho koj qhov kev twv raws li pes tsawg qhov kev hloov pauv uas koj tau txais. Yog tias koj tau txais kev muag khoom, AdWords yuav nce koj qhov kev twv raws li qhov ntawd. Rau cov neeg siv ntau tshaj, koj kuj siv tau dynamic conversion mus txog qhovtwg.
Target CPA twv yog ib hom kev tshaj tawm tswv yim uas tsom rau kev tsav tsheb hloov. Nws teeb tsa kev sib tw rau kev sib tw raws li CPA (Nqi rau Kev Tau Txais), uas yog tus nqi kom tau txais ib tus neeg siv khoom. Cov qauv no tuaj yeem nyuaj yog tias koj tsis paub koj tus nqi yuav khoom (CPA) los yog pes tsawg qhov kev hloov pauv koj qhov kev tshaj tawm tsav. Txawm li cas los, qhov ntau koj paub txog CPA, qhov ntau koj yuav paub yuav ua li cas teem koj cov kev sib tw raws li.
Kev twv twv txiaj kuj yog ib qho kev xaiv kom nce clicks, kev xav, thiab video views. Xaiv lub tswv yim no yuav tso cai rau koj tswj koj cov peev nyiaj thaum txhawb ROI ntawm koj cov phiaj xwm. Txawm li cas los, koj yuav tsum nco ntsoov tias phau ntawv twv yuav tsis pom zoo rau txhua qhov kev sib tw. Ib qho kev xaiv tsim nyog dua yuav yog siv qhov kev hloov pauv siab tshaj plaws, uas yog tes-tawm thiab yuav tsum tau siv zog tsawg dua. Koj tuaj yeem nce koj cov peev nyiaj txhua hnub yog tias koj pom tias koj qhov kev siv nyiaj nruab nrab qis dua koj cov peev nyiaj txhua hnub.
To improve your Quality Scores in Adwords, koj yuav tsum tau xyuam xim rau tej yam tseem ceeb. Cov xwm txheej no cuam tshuam rau koj qhov qhab nia zoo ntawm tus kheej thiab sib sau ua ke, thiab tej zaum yuav xav tau kev hloov kho rau koj lub vev xaib. Cov npe hauv qab no yog qee yam uas yuav tsum xav txog txhawm rau txhim kho koj cov qhab nia Zoo:
Koj cov qhab nias zoo yog ncaj qha ntsig txog seb koj qhov kev tshaj tawm ua tau zoo npaum li cas. High Quality Score txhais ua ib qho kev paub siv zog. Kev nce koj cov qhab nia zoo kuj yog ib lub tswv yim zoo vim nws yuav pab koj txhawb koj qhov Ad Rank thiab txo koj cov nqi ib nyem.. Txawm hais tias koj tab tom xav kom pom kev pom ntau dua ntawm Google lossis qis dua CPC, Cov qhab nias zoo yuav cuam tshuam rau kev ua tau zoo ntawm koj qhov kev tshaj tawm dhau sijhawm. Ntxiv rau qhov no, Cov qhab nia zoo siab yuav txhim kho koj qhov kev tshaj tawm tso rau hauv kev tshawb fawb thiab txo koj tus nqi ib nyem.
Koj tuaj yeem txhim kho koj cov qhab nia Zoo los ntawm kev ua kom zoo dua koj qhov kev tshaj tawm cov ntsiab lus tseem ceeb. Cov ntsiab lus tseem ceeb yog hais txog qhov ze koj qhov kev tshaj tawm zoo li cas rau tus neeg siv cov lus nug tshawb fawb. Koj qhov kev tshaj tawm cov ntsiab lus tseem ceeb yog ntsuas los ntawm Kev Ntsuas Zoo, thiab yuav txiav txim siab seb koj qhov kev tshaj tawm raug tso tawm li cas. Koj qhov kev tshaj tawm yuav tsum qhia cov neeg siv khoom uas lawv tuaj yeem xav tau los ntawm koj lub lag luam, muab ib qho kev hu kom ua, thiab txaus nyiam rau cov neeg siv ntawm txhua yam khoom siv.
Peb yam uas cuam tshuam rau koj tus as khauj Zoo yog: qhov xav tau clickthrough tus nqi (CTR), tsaws nplooj ntawv kev paub (LE), thiab kev tshaj tawm qhov cuam tshuam rau tus neeg tshawb nrhiav lub hom phiaj. Thaum koj sib piv cov qhab nia ntawm cov lus tseem ceeb uas tshwm nyob rau hauv pawg ad sib txawv, koj yuav pom tias Cov qhab nia zoo rau cov ntsiab lus yuav txawv ntawm tib lo lus tseem ceeb hauv lwm pawg tshaj tawm. Cov laj thawj rau qhov no suav nrog kev tshaj tawm sib txawv, nplooj ntawv tsaws, demographic hom phiaj, thiab ntau dua. Yog tias koj qhov kev tshaj tawm tau txais qhab nia Zoo, koj yuav muaj kev nkag siab zoo dua li cas cov qhab nia zoo yog xam. Cov txiaj ntsig ntawm qhov kev txheeb xyuas no tau tshaj tawm hauv Google lub vev xaib thiab tau hloov kho txhua ob peb hnub.
Hauv Adwords auction, koj cov qhab nias zoo cuam tshuam rau qib ntawm koj qhov kev tshaj tawm thiab tus nqi ib nyem. Koj yuav pom tias CPC qis dua txhais tau tias siv nyiaj tsawg dua ib nyem. Cov qhab nias zoo yuav tsum raug txiav txim siab rau koj qhov kev twv. Qhov siab dua koj cov qhab nia zoo, qhov ntau dua koj yuav tshwm sim hauv koj qhov kev tshaj tawm. Nyob rau hauv lub ad auction, CPC siab dua yuav ua kom tau nyiaj ntau dua rau lub tshuab tshawb nrhiav.
One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Tus nqi ib nyem lossis CPC yog tus nqi uas tswj hwm los ntawm Google Adwords siv qhov ntsuas hu ua qhov siab tshaj plaws CPC. Qhov kev ntsuas no tso cai rau cov neeg tshaj tawm los tswj lawv cov kev sib tw raws li cov nyiaj uas lawv tuaj yeem siv tau rau txhua qhov nyem. Tus nqi ntawm txhua qhov nias yog nyob ntawm qhov loj ntawm koj lub lag luam thiab kev lag luam koj nyob hauv.
Kom nkag siab txog tus nqi ntawm PPC software, koj yuav xav txog seb koj yuav faib koj cov peev nyiaj li cas. Koj tuaj yeem faib qee yam ntawm koj cov peev nyiaj mus rau mobile thiab desktop tshaj tawm, thiab koj tuaj yeem tsom rau qee yam khoom siv mobile kom nce kev hloov pauv. Tus nqi ntawm PPC software feem ntau yog raws li tus qauv kev tso npe, yog li nco ntsoov qhov tseem ceeb ntawm tus nqi ntawm kev tso npe. WordStream muaj cov phiaj xwm them ua ntej thiab daim ntawv cog lus rau lub hlis. Koj yuav pom nws yooj yim rau pob nyiaj siv rau PPC software li no, tsuav koj nkag siab cov ntsiab lus thiab cov xwm txheej.
Txoj kev tshaj plaws rau kev txiav txim siab tus nqi ntawm Adwords yog tus nqi ib nyem (PPC). Nws yog qhov zoo tshaj plaws siv thaum koj xav tau lub hom phiaj tshwj xeeb rau cov neeg tuaj saib thiab tsis tsom mus rau qhov loj ntawm cov tsheb khiav txhua hnub. Tus nqi ib mille, los yog CPM, txoj kev sib tw yog pab tau rau ob hom kev sib tw. CPM muab kev nkag siab rau koj txog tus naj npawb ntawm cov kev xav uas koj tshaj tawm tau txais, uas yog ib qho tseem ceeb thaum tsim kev lag luam mus sij hawm ntev.
Raws li tus naj npawb ntawm cov neeg sib tw hauv is taws nem tseem nce ntxiv, tus nqi ntawm Adwords tau tawm ntawm tes. Tsuas yog ob peb xyoos dhau los, them rau clicks tseem yog tus nqi qis. Tam sim no, nrog ntau tus neeg twv ntawm Adwords, nws muaj peev xwm rau cov lag luam tshiab siv EUR5 ib nyem ntawm qee cov ntsiab lus. Yog li, Koj tuaj yeem zam kev siv nyiaj ntau npaum li cas ntawm koj cov phiaj xwm Adwords? Muaj ntau txoj hauv kev los tswj cov nqi cuam tshuam nrog Adwords.
