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Thaum siv tau zoo, AdWords tuaj yeem pab cov lag luam ua tiav lawv cov hom phiaj. Nrog cov phiaj xwm phiaj xwm, they can drive more traffic to their websites, khwv tau ntau tus thawj coj, thiab muaj kev hloov dua siab tshiab. Txawm hais tias SEO yog qhov tseem ceeb rau kev lag luam, AdWords tuaj yeem muab kev txhawb nqa ntxiv. Los ntawm kev tsom mus rau cov ntsiab lus tseem ceeb thiab txhim kho cov ntsiab lus zoo, koj tuaj yeem tsim kev sib tw uas yuav tsom koj lub hom phiaj kev lag luam. Lub phiaj xwm phiaj xwm kev tshaj tawm zoo yuav ua kom cov neeg zoo pom koj qhov kev tshaj tawm.
A good way to improve your ad campaign is to use keywords that are relevant to the theme of the ad. Cov lus tseem ceeb yuav tsum muaj feem cuam tshuam rau koj nplooj ntawv tsaws, ad ntsiab, los yog ob leeg. Ob lossis peb lo lus zoo tshaj plaws. Nov yog qee cov lus qhia rau xaiv cov ntsiab lus. Koj tseem tuaj yeem tshem tawm qee cov lus tseem ceeb los ntawm cov pab pawg tshwj xeeb. Cov npe hauv qab no yog cov lus qhia yuav ua li cas xaiv thiab siv cov ntsiab lus los txhim kho koj cov phiaj xwm tshaj tawm.
Ua ntej xaiv cov ntsiab lus rau AdWords, koj yuav tsum xav txog koj cov neeg tuaj saib thiab lawv lub hom phiaj nrhiav. Yog tias koj tsis suav cov ntsiab lus dav dav, Koj tuaj yeem txiav tawm cov neeg siv khoom muaj peev xwm los ntawm koj qhov muag funnel. Hauv qhov no, koj cov ntawv tshaj tawm yuav tshwm sim rau cov neeg siv khoom uas ntaus cov kab lus ntsig txog koj li. Hloov chaw, tsom rau kev tsim cov ntsiab lus muaj txiaj ntsig uas coj koj txoj kev cia siab los ntawm kev yuav khoom thiab tsim kev sib raug zoo. Cov npe hauv qab no yog qee qhov piv txwv ntawm cov ntsiab lus zoo rau AdWords.
Lus sib phim: Thaum xaiv cov lus tseem ceeb rau koj qhov kev sib tw, koj yuav tsum siv cov cuab yeej sib txuas lus. Nws tso cai rau koj txwv koj cov kev siv nyiaj thiab tau txais cov neeg siv khoom. Yog tias koj cov neeg tuaj saib siv cov ntsiab lus no nquag, koj tuaj yeem siv lo lus-match lo lus tseem ceeb, uas tsuas yog qhia koj qhov kev tshaj tawm ntawm cov kab lus uas muaj kev sau tib yam li kab lus. Txoj kev no yuav lav tias koj qhov kev tshaj tawm yuav tshwm sim tsuas yog thaum tib neeg tab tom nrhiav rau kab lus tseeb.
A quality score is based on three factors: qhov xav tau clickthrough tus nqi (CTR), qhov tseeb ntawm koj qhov kev tshaj tawm, thiab cov kev paub ntawm cov neeg tuaj saib thaum lawv nyem rau ntawm koj qhov kev tshaj tawm. Cov qhab nia zoo yuav txawv ntawm tib lo lus tseem ceeb thiab pawg tshaj tawm. Nyob ntawm qhov muaj tswv yim tshaj tawm, nplooj ntawv tsaws, thiab demographic targeting, Cov qhab nias zoo tuaj yeem sib txawv heev. Tom qab koj qhov kev tshaj tawm mus nyob, Google yuav kho nws cov qhab nia Zoo raws li cov ntaub ntawv no. Muaj peb qhov xwm txheej ua tau rau koj qhov kev tshaj tawm: “High,” “Normal,” and ‘Poor’.
Thawj feem ntawm cov qhab nia zoo yog qhov koj qhov kev tshaj tawm ua tau zoo npaum li cas tawm tsam cov neeg sib tw. Yog tias koj tab tom tsom rau cov ntsiab lus tshwj xeeb, Nws yog ib qho tseem ceeb uas yuav tau ua kom koj lub ntsiab lus tseem ceeb raws li qhov ua tau. Lwm qhov tseem ceeb yog seb koj qhov kev tshaj tawm puas muaj cov ntsiab lus zoo. Google tsis xav kom cov neeg tuaj saib nkim sijhawm nyeem cov ntsiab lus tsis zoo. Txawm li cas los, yog tias koj qhov kev tshaj tawm muaj CTR siab tab sis tus qhab nia qis, nws yog qhov zoo tshaj rau ncua nws thiab hloov nws nrog lwm yam.
Cov qhab nia zoo tsis cuam tshuam ncaj qha rau daim ntawv tshaj tawm, tab sis nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias nws yog qhov tseem ceeb hauv koj qhov kev tshaj tawm qeb duas. Koj daim ntawv tshaj tawm thiab nplooj ntawv tsaws yuav tsum phim koj cov ntsiab lus thiab txhim kho nws cov qhab nia zoo. Lwm yam tseem ceeb suav nrog qhov cuam tshuam ntawm thaj chaw thiab cov khoom siv tshwj xeeb cov ntsiab lus. Piv txwv li, yog tias koj qhov kev tshaj tawm yog tsom rau cov neeg siv khoom hauv Detroit, nws yuav muaj qhov qhab nia qis dua li ib qho raws li qhov tseem ceeb.
The average monthly cost for a small to midsize company to use Google Adwords is between nine and ten thousand dollars per month. Qhov ntawd yog kwv yees $100 rau $120,000 ib xyoo. Tab sis tus nqi yuav siab dua lossis qis dua, nyob ntawm kev lag luam thiab platform siv. Tus nqi feem ntau yog siab dua rau cov ntsiab lus muaj txiaj ntsig siab, uas muaj kev sib tw heev. Tab sis yog tias koj lub hom phiaj yog kom tau txais kev khiav mus rau koj lub vev xaib lossis cov khoom lag luam, koj yuav tsum tsom mus siv tsawg dua kaum duas las ib nias.
Muaj ntau txoj hauv kev los txiav txim siab npaum li cas koj yuav tsum siv rau Adwords, nyob ntawm hom kev lag luam uas koj khiav. Tus qauv them ua ntej lossis kev tso npe raws li tus qauv yuav yog rau koj. Koj tuaj yeem siv lub phiaj xwm pub dawb pub dawb los ntawm Google kom pom cov ntsiab lus twg yog qhov sib tw thiab pes tsawg tus neeg tab tom nrhiav rau ib yam khoom tshwj xeeb. Yog koj pob nyiaj tso cai, koj tuaj yeem faib qee feem pua ntawm koj cov peev nyiaj rau kev tshaj tawm hauv xov tooj, thiab koj muaj peev xwm txawm tsom ib hom tshwj xeeb ntawm mobile ntaus ntawv.
Txawm tias yog ib qho kev pabcuam kim heev, AdWords yog txoj kev tshaj tawm zoo uas nthuav tawm koj lub lag luam rau ntau lab tus neeg muaj peev xwm. AdWords kuj tseem tuaj yeem pab txo tus nqi los ntawm kev txhim kho tus nqi hloov pauv. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias tsis muaj cov qauv qhia meej rau kev vam meej. Thaum kawg, tus nqi ntawm Adwords yog qhov tsim nyog rau qhov muaj peev xwm rov qab los. Tsis muaj txoj hauv kev zoo dua los pib koj txoj kev lag luam online.
The cost-per-click (CPC) txoj kev yog tus txheej txheem ntawm kev twv ntawm Adwords. Txoj kev no yog qhov ua tau zoo tshaj plaws rau kev tsav tsheb cov neeg siv khoom rau koj lub vev xaib, tab sis nws tsis yog qhov zoo tshaj plaws rau kev tsim cov ntim loj ntawm cov tsheb khiav txhua hnub. Koj tuaj yeem siv tus nqi-ib-mille (CPM) txoj kev twv ntawm Adwords kom txo koj CPC. CPM tshaj tawm tau tshwm sim ntau zaus ntawm cov vev xaib cuam tshuam uas tso tawm AdSense tshaj tawm.
Yog tias koj yog tus tswj freak, Adwords yog qhov chaw zoo tshaj plaws los ua lag luam koj cov khoom lossis kev pabcuam. Nrog nws cov qauv sib tw yooj yim, koj tuaj yeem txiav txim siab thaum twg, qhov twg, thiab ntau npaum li cas kom tawg. Koj tuaj yeem tsom koj cov neeg siv khoom siv tswv yim thiab tshwm sim thawj zaug ntawm kev tshawb nrhiav. Piv txwv li, yog tias koj muag cov hnab hauv online, tej zaum koj yuav xav tsom cov neeg uas yuav cov khoom zoo li no. Rau qhov no, koj tuaj yeem tsom lawv los ntawm kev tshawb nrhiav lawv cov kev xav tau thiab kev nyiam.
Another useful strategy for managing your Adwords campaign is dividing it into multiple “ad groups.” Those groups should contain between ten and fifty related phrases. Tom qab ntawd koj tuaj yeem ntsuas txhua pab pawg sib cais. Tom qab ntawd Google yuav siv qhov kev twv siab tshaj plaws rau txhua pab pawg. Qhov kev faib cov lus ntse no yog tus yuam sij rau kev tswj hwm koj qhov kev sib tw tag nrho. If you’re not aware of these rules, you’re likely to end up wasting your Adwords investment.
SKAGs hauv Adwords yog txoj hauv kev nrov los tsim thiab khiav kev sib tw. When creating a SKAG, you duplicate the ad group to target more keywords. Rau txhua pab pawg, create a different type of ad. Piv txwv li, if you have a group of two keywords, create two separate ad copies and use one for each keyword. One for each keyword will be more effective than one ad for the same keyword. Nyob rau hauv ntev, this will pay off!
SKAGs muaj txiaj ntsig zoo rau kev nce tus nqi hloov pauv thiab txhim kho qhov cuam tshuam ntawm koj qhov kev tshaj tawm. Cov neeg siv xav tau cov txiaj ntsig cuam tshuam thiab kev tshaj tawm uas cuam tshuam rau lawv cov lus tshawb nrhiav. Qhov siab dua CTR, zoo dua. SKAGs kuj yog ib qho kev xaiv zoo dua rau cov tuam txhab tshaj tawm ntau yam khoom. Txawm hais tias lawv tsis ua haujlwm zoo li ntau pawg tshaj tawm cov khoom lag luam, lawv tuaj yeem yog lub tswv yim zoo rau ntau yam khoom. Txawm li cas los, Nws yog ib qho tseem ceeb kom nco ntsoov tias ntau hom kev sib tw lo lus tseem ceeb muaj txiaj ntsig sib txawv.
SKAGs tso cai rau koj los kho koj qhov kev tshaj tawm rau qee cov lus tseem ceeb. Qhov no nce nws qhov cuam tshuam rau Google thiab txhim kho koj cov qhab nia zoo tshaj tawm, ib qho tseem ceeb hauv kev ua kom zoo tshaj plaws ntawm kev sib tw. Cov pab pawg tshaj tawm ib txwm muaj ntau lo lus tseem ceeb, thiab hloov qhov ad rau ob peb ntawm lawv tuaj yeem nce CTR rau qee tus tab sis txo nws rau lwm tus. Nrog SKAGs, koj cov lus tshaj tawm yuav cuam tshuam rau tus neeg tshawb nrhiav thiab muaj CPA qis dua.
The default match type in Google Adwords is broad match, uas tso cai rau koj cov lus tshaj tawm tuaj yeem tshwm sim ntawm cov kev tshawb fawb ntsig txog thiab txawm tias tsis yog lo lus tshawb nrhiav. Kev sib tw dav yog hom kev sib tw tsawg tshaj plaws thiab ua rau koj yooj yim dua thaum nws los txog rau tag nrho cov lus. Nws yog qhov tshwj xeeb tshaj yog muaj txiaj ntsig rau cov lus tseem ceeb ntev, thiab cov pov thawj qhia tias nws tuaj yeem txhim kho koj ROI. Txawm li cas los, nws yuav tsis yog qhov kev xaiv zoo tshaj plaws rau cov tshaj tawm tshiab uas tsis nkag siab qhov sib txawv ntawm hom kev sib tw.
Thaum sib tw dav dav feem ntau muaj kev nyab xeeb siv rau cov nyiaj tshiab, nws kuj tuaj yeem muaj kev puas tsuaj rau lub hom phiaj. Yog tias koj siv ntau qhov sib tw, koj lo lus tseem ceeb discoverability yuav khiav amok, thiab koj qhov kev tshaj tawm yuav tshwm sim hauv kev tshawb nrhiav tsis cuam tshuam. Ib txoj cai zoo ntawm tus ntiv tes xoo yog twv qis heev ntawm cov lus sib tw dav. Txoj kev no, koj tuaj yeem them tus nqi siab. Kuj, Nco ntsoov sau koj cov lus tseem ceeb hauv cov ntaub ntawv excel yog tias koj yog tus neeg siv siab heev.
Cov ntsiab lus dav dav tsis zoo yuav tsis sib xws ntawm cov ntsiab lus, kaw kev hloov pauv, thiab plurals. Tib txoj cai siv rau ib lo lus tsis zoo broad keywords. Google tsis xav kom koj txhob txwm tua koj tus account los ntawm tsis quav ntsej cov ntsiab lus tseem ceeb. Kev sib tw dav yog qhov kev xaiv zoo tshaj plaws rau cov neeg tshaj tawm uas xav ua kom muaj kev hloov pauv ntau yam yam tsis tau them nyiaj rau cov tsheb tsis sib xws. Cov ntsiab lus tsis zoo yog siv los tshem tawm cov tsheb tsis sib xws thiab nce ROI. Kev sib tw dav yog qhov kev xaiv zoo thaum lo lus tshwj xeeb lossis kab lus tsis ua haujlwm rau koj qhov kev sib tw.
