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Google's Adwords yog lub platform tshaj tawm uas tso cai rau cov lag luam tsom cov neeg siv thoob plaws kev tshawb nrhiav thiab tso tawm cov network. Kev tshaj tawm yog tsim nrog cov ntsiab lus thiab cov ntawv tshaj tawm uas phim qhov uas tus neeg tshawb nrhiav tab tom nrhiav. Qhov kev pab cuam yog tus neeg siv tau zoo heev thiab tso cai rau cov lag luam pib thiab nres cov phiaj xwm yooj yim. Nov yog qee cov lus qhia kom tau txais txiaj ntsig zoo tshaj plaws ntawm nws.
Google Adwords them-ib-nias kev tshaj tawm platform tso cai rau koj tso kev tshaj tawm ntawm Google nplooj ntawv tshawb nrhiav cov txiaj ntsig los ntawm kev xaiv cov ntsiab lus tshawb fawb tshwj xeeb. Lub platform tso cai rau koj mus twv rau cov lus tseem ceeb kom tau nyob rau hauv pem hauv ntej ntawm cov neeg tuaj saib, thiab nws kuj muab kev ntsuas los pab koj taug qab koj qhov kev tshaj tawm zoo npaum li cas. Nws tseem ua rau koj mus cuag cov neeg siv khoom muaj peev xwm nyob qhov twg lawv nyob, thiab tsis hais lub cuab yeej lawv siv li cas.
Them-ib-nias kev tshaj tawm yog txoj hauv kev zoo kom ncav cuag koj cov neeg tuaj saib txhua qhov chaw lawv nyob. Nrog Google AdWords, koj tuaj yeem txhawb koj cov khoom thiab kev pabcuam rau lawv txhua lub sijhawm. Yog tias koj tab tom nrhiav kom loj hlob koj txoj kev lag luam thiab xav ua kom koj pom kev, PPC kev tshaj tawm yog kev nqis peev zoo heev.
Google Ads tseem muab kev xaiv rau koj los txhawb koj txoj kev lag luam sab nraud ntawm Google Search. Nws tso cai rau koj tso tshaj tawm rau ntau txhiab lub vev xaib hauv internet. Koj tuaj yeem xaiv qhov chaw uas koj xav tshaj tawm, nrog rau hom neeg twg uas koj xav tau lub hom phiaj. Qhov no yog ib txoj hauv kev zoo los ua kom koj ncav cuag cov neeg tuaj saib zoo thiab txuag nyiaj.
Thaum khiav ib qho kev tshaj tawm them nyiaj ib-nias, Nws yog ib qho tseem ceeb kom nco ntsoov hloov dua siab tshiab. Kev sib koom ua ke ntau dua koj qhov kev sib tw, qhov ntau dua koj yuav hloov cov neeg tshawb nrhiav. Koj tuaj yeem siv cov ntaub ntawv koj sau los sau koj cov ntawv tshaj tawm thiab teeb tsa koj cov peev nyiaj. Txoj kev no, koj yuav paub tseeb tias koj qhov kev tshaj tawm tau coj los rau hauv.
Google AdWords muaj xya hom phiaj xwm sib txawv. Cov no suav nrog kev tshaj tawm nrhiav, tso saib ads, thiab cov phiaj xwm kev yuav khoom. Txhua tus tsom mus rau cov neeg tuaj saib tshwj xeeb. Koj tseem tuaj yeem siv Google Display Network txhawm rau tsom cov pej xeem tshwj xeeb thiab cov neeg tuaj saib.
Google Adwords cia cov lag luam tsom cov neeg siv ntawm ob qho tib si kev tshawb nrhiav thiab kev sib tham. Thaum nrhiav kev tshaj tawm tsom cov neeg siv uas nquag nrhiav khoom lossis kev pabcuam, tso tawm cov phiaj xwm cov neeg siv uas tab tom tshawb xyuas qee thaj chaw hauv Is Taws Nem. Qhov no tso cai rau cov lag luam kom ncav cuag cov neeg tuaj saib ntau lub hom phiaj thiab ua kom lawv cov khoom lag luam paub txog.
Nyob ntawm hom kev lag luam, kev lag luam tuaj yeem tsom ntau hom neeg siv siv Adwords. Piv txwv li, tso tawm cov tshaj tawm tuaj yeem tsom cov neeg siv uas tau mus rau lawv qhov chaw hauv lub lim tiam dhau los lossis ob lub lim tiam. Cov hom kev siv no yog hu ua cov neeg siv kub. Tso tawm cov tshaj tawm kho lawv cov kev twv raws li cov neeg siv no.
Thaum lub network tshawb nrhiav muaj cov ntawv tshaj tawm, cov zaub network tso cai rau cov lag luam tsom cov neeg siv los ntawm cov duab thiab video tshaj tawm. Cov ntawv tshaj tawm tuaj yeem muab tso rau hauv Google cov chaw koom tes nrog rau Gmail, YouTube, thiab ntau txhiab lwm lub vev xaib. Cov no yog cov chaw them nyiaj thiab ua haujlwm zoo tshaj plaws rau cov lag luam uas xav qhia tawm lawv cov khoom lossis cov kev pabcuam nrog cov khoom siv pom.
Ntxiv nrog rau lub ntsiab lus hom phiaj, cov lag luam tuaj yeem tsom cov neeg siv raws li lawv cov kev nyiam. Kev txaus siab lub hom phiaj tso cai rau cov lag luam ua haujlwm tshaj tawm rau cov vev xaib uas muaj cov ntsiab lus cuam tshuam nrog cov khoom tshwj xeeb lossis kev pabcuam. Piv txwv li, ib lub lag luam muag zaub mov noj qab haus huv tuaj yeem xaiv tsom rau cov neeg siv uas tuaj xyuas qhov chaw nrog lub ntsiab lus noj qab haus huv. Ib yam li ntawd, Cov neeg tshaj tawm tuaj yeem tsom cov neeg siv raws li lawv lub hnub nyoog, poj niam txiv neej, tsev neeg cov nyiaj tau los, thiab niam txiv raws li txoj cai. Piv txwv li, tus tshaj tawm uas muag cov poj niam cov khaub ncaws yuav txwv tsis pub lawv tshaj tawm rau cov poj niam cov neeg siv.
Google tau tshem tawm qhov kev txwv uas tiv thaiv cov neeg tshaj tawm los ntawm kev twv ntawm cov ntsiab lus lag luam. Ntau lub tuam txhab loj muaj lawv cov npe sau npe ua lag luam. Qhov no txhais tau hais tias lawv yog cov tswv tshwj xeeb ntawm cov ntsiab lus thiab tsis tuaj yeem siv los ntawm lwm lub npe. Txawm li cas los, Cov neeg muag khoom raug cai raug tso cai siv cov cim lag luam hauv lawv cov kev tshaj tawm.
Txawm li cas los, cov lag luam twv txiaj ntawm cov ntsiab lus lag luam yuav tsum nyob hauv qhov kev txwv ntawm txoj cai lij choj. Ad daim ntawv luam thiab qhov chaw URL yuav tsum tsis muaj tus neeg sib tw lub cim lag luam. Qhov no ua kom ntseeg tau tias ib puag ncig Google Ads tsis yog pub dawb-rau-tag nrho. Piv txwv li, contact lens khw muag khoom 1-800 Cov neeg raug hem tias yuav foob 14 ntawm nws cov neeg sib tw rau kev lag luam ua txhaum cai thiab yuam kom lawv tsis txhob twv ntawm tib lo lus tseem ceeb.
Google yuav tsis tshawb xyuas cov cim kev lag luam ntxiv lawm, tab sis yuav txuas ntxiv txwv kev siv cov lus hauv qee thaj tsam. Hauv Suav teb, piv txwv li, cov ntsiab lus ua lag luam yuav tsis ua rau kev tshaj tawm ntxiv lawm. Thaum kev tiv thaiv cov cim lag luam tsis yog qhov yuav tsum tau ua, Cov neeg tshaj tawm tuaj yeem siv cov cim lag luam ua ib txoj hauv kev kom tsis txhob raug txwv los ntawm Google lub platform tshaj tawm.
Txawm li cas los, lub npe cov tswv lag luam txhawj xeeb txog Google qhov kev coj ua uas tso cai rau cov neeg tshaj tawm tuaj yeem twv ntawm cov cim lag luam. Lawv thov tias Google tsis ncaj ncees nyiag lawv lub npe lag luam thiab ua rau muaj kev tsis sib haum xeeb ntawm cov neeg siv khoom. Qhov kev coj ua no tuaj yeem ua txhaum cai, tab sis Google tso cai rau cov neeg tshaj tawm los twv rau cov ntsiab lus lag luam hauv qee lub tebchaws, suav nrog Tebchaws Meskas.
Thaum cov cim lag luam tuaj yeem siv rau hauv cov cim kev lag luam tiv thaiv kev tshawb nrhiav, Nws tuaj yeem nyuaj rau qhov txawv ntawm lawv. Qee cov cim lag luam yog cov ntsiab lus dav dav, thaum lwm tus yog cov npe lag luam. Kev twv ntawm cov khoom lag luam yuav raug cai yog tias lub tuam txhab siv nws los ua lag luam lawv cov khoom. Muaj ntau zaus, Nws raug nquahu kom sab laj nrog tus kws lij choj ua ntej sim twv ntawm cov ntsiab lus lag luam.
Google AdWords yog ib qho kev tshaj tawm los ntawm Google. Muaj ob txoj hauv kev ntawm kev tshaj tawm nrog AdWords. Qhov thib ib yog teem ib pob nyiaj siv thiab twv, uas yog tus nqi koj yuav them rau ib nias. Cov neeg feem coob pib los ntawm kev siv qhov kev twv tsis siv neeg, tab sis nws tseem ua tau manually teem koj qhov kev twv. Kev sib tw ntawm tes yog feem ntau pheej yig dua, tab sis tej zaum yuav xav tau kev saib xyuas ntxiv.
Qhov thib ob txoj kev yog siv lub Keyword Planner, uas yog lub cuab yeej muaj zog uas tso cai rau koj los nrhiav cov ntsiab lus tsim tsheb khiav. Koj tuaj yeem hloov pauv offline siv Ads Editor. Siv Cov Lus Qhia Tseem Ceeb kuj tso cai rau koj hloov koj cov kev tshaj tawm hauv ntau. Koj tuaj yeem siv lub tsev tab los saib cov kev pom zoo ntawm koj cov lus tseem ceeb.
Pib nrog, koj yuav tau tsim ib tug Google account. Nws tsis siv sijhawm ntev los tsim tus account pub dawb, thiab nws yooj yim heev los pib. Los ntawm qhov ntawd, koj tuaj yeem tsim koj thawj qhov kev sib tw. Thaum koj tau tsim koj tus account, koj tuaj yeem teeb tsa koj cov peev nyiaj thiab cov neeg tuaj saib. Koj tuaj yeem teeb tsa koj qhov kev twv thiab sau koj daim ntawv tshaj tawm.
Ib qho tseem ceeb tshaj plaws uas yuav tsum nco ntsoov thaum siv Google AdWords yog tias koj yuav tsum ua kom zoo dua koj cov kev tshaj tawm. Qhov ntau optimized koj tshaj tawm yog, lub caij nyoog zoo dua lawv yuav muaj kev tsim rov qab los ntawm kev nqis peev. Qhov tseeb, raws li Google's Economic Impact Report, kev lag luam tuaj yeem ua ntau npaum li $2 ib duas hauv kev tshaj tawm nrog AdWords.
Ntau lub lag luam me qhib ib tus account nrog Adwords tab sis tsis nkag siab tias lub kaw lus ua haujlwm li cas. Lawv tsis muaj sijhawm los txiav txim siab rau tus txheej txheem thiab tsis nkag siab txog kev sib tw. Google tswj cov peev nyiaj rau kev tshaj tawm thiab yuav tsis qhia cov tshaj tawm uas muaj kev sib tw tsawg dhau.
