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Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords tso cai rau cov neeg tshaj tawm kom nce tsheb mus rau lawv lub vev xaib thiab qhia cov nyiaj tau los nrog tus tshaj tawm. Nws kuj tseem pab cov tshaj tawm nyiaj txiag lawv cov ntsiab lus los ntawm kev saib xyuas kev dag ntxias. Kawm paub ntxiv txog Adwords thiab nws cov txiaj ntsig. Xwb, mus saib Google's Adwords txhawb lub vev xaib kom paub ntau ntxiv. Nws yog dawb thiab siv tau heev!
Unlike traditional display ads, PPC tshaj tawm ntawm Google's Adwords platform siv tus nqi thib ob los txiav txim siab CPC. Tus neeg sib tw nkag mus rau tus nqi (called the “twv”) thiab tom qab ntawd tos saib seb lawv qhov kev tshaj tawm raug xaiv los tso saib. Thaum lawv ua tiav, lawv qhov kev tshaj tawm tshwm nyob rau hauv nplooj ntawv tshawb fawb cav. Cov neeg tshaj tawm tuaj yeem tsom rau qhov chaw tshwj xeeb lossis cov khoom siv, thiab lawv tuaj yeem teem caij sib tw hloov kho los ntawm qhov chaw.
Rau qhov siab tshaj plaws, Kev sib tw PPC yeej yuav tsum yog raws li kev tshawb fawb lo lus tseem ceeb thiab tsim cov nplooj ntawv tsaws tau zoo rau lo lus tseem ceeb ntawd. Cov phiaj xwm cuam tshuam tsim cov nqi qis dua, txij li thaum Google txaus siab them tsawg dua rau cov tshaj tawm cuam tshuam thiab nplooj tsaws nplooj txaus siab. Split ad pawg, piv txwv, tuaj yeem nce qhov kev nyem-los ntawm tus nqi thiab Cov qhab nia Zoo ntawm koj qhov kev tshaj tawm. Thiab thaum kawg, qhov cuam tshuam ntau dua thiab zoo tsim koj qhov kev tshaj tawm, qhov txiaj ntsig ntau dua koj qhov kev tshaj tawm PPC yuav yog.
PPC kev tshaj tawm yog lub cuab yeej muaj zog rau kev txhawb nqa koj txoj kev lag luam online. Nws tso cai rau cov neeg tshaj tawm los tsom rau cov neeg tuaj saib tshwj xeeb raws li lawv qhov kev txaus siab thiab lub hom phiaj. They can tailor their campaigns to specific geographical locations, devices, time of day, thiab ntaus ntawv. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Txawm li cas los, you should not do it alone, because it can lead to losses. Tus kws tshaj lij tuaj yeem pab koj txhim kho koj qhov kev sib tw PPC kom ua tiav qhov rov qab los ntawm koj cov peev txheej.
Txhawm rau kom tau txais kev pom los ntawm Google AdWords, koj yuav tsum xaiv lo lus tseem ceeb thiab teeb tsa qhov siab tshaj plaws. Tsuas yog tshaj tawm nrog cov lus tseem ceeb ntsig txog koj lub lag luam yuav tshwm sim thaum tib neeg siv cov ntsiab lus. Cov ntsiab lus tseem ceeb no yuav ua rau muaj kev hloov pauv. Txawm li cas los, muaj qee yam los xav txog ua ntej pib koj qhov kev sib tw. Hauv qab no yog qee cov lus qhia kom ua tiav. Cov no tsis yog los hloov koj qhov kev siv zog SEO. Tab sis lawv tuaj yeem pab koj tau txais ntau tshaj plaws los ntawm koj qhov kev tshaj tawm kev tshaj tawm.
Paub koj cov neeg tuaj saib thiab tsim cov ntawv tshaj tawm uas tsim nyog thiab cuam tshuam. Daim ntawv tshaj tawm uas koj sau yuav tsum yog raws li koj qhov kev tshawb fawb kev lag luam thiab cov neeg siv khoom nyiam. Google muab cov lus qhia thiab qauv sau ntawv los pab koj sau cov ntawv tshaj tawm zoo. Thaum koj ua li no, koj tuaj yeem sau koj cov ntaub ntawv them nqi, promotional codes, thiab lwm yam ntaub ntawv. Koj qhov kev tshaj tawm yuav raug tshaj tawm hauv Google lub vev xaib hauv 48 teev.
Ntxiv mus, koj tuaj yeem siv cov tswj vaj huam sib luag hauv Adwords rau lub hom phiaj cov chaw uas yog ib feem ntawm Google network. Cov txheej txheem no hu ua Site-Targeting. Koj tuaj yeem qhia tawm rau cov neeg siv uas twb tau mus xyuas koj lub xaib. Cov txheej txheem no tsub kom koj tus nqi hloov dua siab tshiab. Thiab, thaum kawg, koj tuaj yeem tswj cov peev nyiaj rau koj qhov kev sib tw. Tab sis, txhawm rau ua kom muaj txiaj ntsig zoo ntawm koj txoj kev sib tw, nco ntsoov siv hom ntawv tshaj tawm tus nqi tshaj plaws.
Tus nqi ib nias rau Adwords nyob ntawm ntau yam, suav nrog cov qhab nia zoo, lo lus tseem ceeb, ad ntawv, thiab nplooj ntawv tsaws. Cov ntsiab lus no yuav tsum muaj feem cuam tshuam rau kev tshaj tawm, thiab CTR (nyem-los-tus nqi) yuav tsum siab. Yog tias koj CTR siab, nws qhia rau Google tias koj qhov chaw muaj txiaj ntsig. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.
Ua ntej, consider your Return on Investment (ROI). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 feem pua. If you’re not able to achieve this ratio, sim hla-muag rau cov neeg siv khoom uas twb muaj lawm.
Lwm txoj hauv kev los xam koj tus nqi ib nias yog kom muab tus nqi ntawm txhua qhov kev tshaj tawm los ntawm cov neeg tuaj saib uas tau nyem rau ntawm nws. Google pom zoo kom teeb tsa qhov siab tshaj plaws CPC rau $1. Phau ntawv tus nqi ib nias twv, ntawm qhov tod tes, txhais tau hais tias koj teem lub siab tshaj plaws CPC koj tus kheej. Kev tuav tus nqi ib nias sib tw sib txawv los ntawm cov tswv yim sib tw automated. Yog tias koj tsis paub meej tias qhov siab tshaj plaws CPC yog dab tsi, start by looking up the amount of other advertisers’ kev tshaj tawm.
To improve the quality score of your Adwords campaign, koj yuav tsum nkag siab txog peb yam ntawm cov qhab nia zoo. Cov khoom no suav nrog: phiaj xwm kev vam meej, keywords thiab ad luam. Muaj ntau txoj hauv kev los ua kom koj cov qhab nia Zoo, thiab txhua qhov no yuav muaj kev cuam tshuam rau koj qhov kev tshaj tawm txoj haujlwm. Tab sis yuav ua li cas yog tias koj tsis paub tias lawv yog dab tsi? Ces tsis txhob txhawj. Kuv yuav piav qhia yuav ua li cas txhim kho peb lub ntsiab lus no, yog li koj tuaj yeem pib pom cov txiaj ntsig sai!
Ua ntej, txiav txim CTR. Qhov no yog feem pua ntawm cov neeg uas tau nyem rau ntawm koj qhov kev tshaj tawm. Piv txwv li, yog koj muaj 500 impressions rau ib lo lus tseem ceeb, koj cov qhab nias zoo yuav yog 0.5. Txawm li cas los, tus lej no yuav txawv rau cov ntsiab lus sib txawv. Yog li ntawd, nws tuaj yeem nyuaj los txiav txim nws cov txiaj ntsig. Cov qhab nias zoo yuav txhim kho lub sijhawm. Qhov zoo ntawm CTR siab yuav ua kom pom tseeb.
Daim ntawv tshaj tawm yuav tsum muaj feem xyuam rau cov ntsiab lus. Yog tias koj qhov kev tshaj tawm tau tshwm sim los ntawm cov ntsiab lus tsis cuam tshuam, nws yuav zoo li tsis meej pem thiab tsis cuam tshuam rau lo lus tseem ceeb uas koj tau tsom. Daim ntawv tshaj tawm yuav tsum tau ntes, tseem tsis tau mus off-track nyob rau hauv nws qhov tseeb. Ntxiv rau, it should be surrounded by relevant text and search terms. Txoj kev no, your ad will be seen as the most relevant one based on the searcher’s intent.
If you’re new to A/B split testing in Adwords, tej zaum koj yuav xav tias yuav teeb tsa li cas. Nws yog qhov yooj yim los teeb tsa thiab siv cov ntaub ntawv uas tau tsav los ntawm txoj kev sim ua kom koj cov phiaj xwm AdWords ua tau zoo li qhov ua tau. Split xeem cov cuab yeej zoo li Optmyzr yog ib txoj hauv kev zoo los sim cov ntawv tshiab ntawm qhov loj. Cov cuab yeej no pab koj xaiv hom ntawv tshaj tawm zoo tshaj plaws raws li cov ntaub ntawv keeb kwm thiab kev xeem A / B yav dhau los.
Kev sib cais hauv SEO yog txoj hauv kev zoo los txhim kho koj lub vev xaib rau kev hloov pauv algorithm thiab cov neeg siv kev paub. Xyuas kom tseeb tias koj qhov kev xeem tau khiav ntawm qhov chaw loj txaus; yog tias koj tsuas muaj ob peb nplooj ntawv lossis cov organic tsheb tsawg heev, cov txiaj ntsig yuav tsis ntseeg. Ib qho kev nce me ntsis hauv kev tshawb nrhiav yuav ua rau muaj kev nce nqi, thiab lwm yam yuav muaj feem cuam tshuam rau cov txiaj ntsig. Yog tias koj tsis paub meej yuav ua li cas khiav qhov kev xeem sib cais, sim ib qho kev txheeb cais SEO cais-kuaj cov cuab yeej zoo li SplitSignal.
Lwm txoj hauv kev los faib kev sim hauv SEO yog hloov pauv cov ntsiab lus ntawm koj nplooj ntawv tsaws. Piv txwv li, yog tias koj tab tom tsom rau ib lo lus tseem ceeb, koj tuaj yeem hloov cov ntawv hauv koj lub vev xaib luam kom nws txaus siab rau tus neeg siv. Yog tias koj hloov mus rau ib pab pawg thiab pom cov version twg tau txais ntau tshaj clicks, koj yuav paub tias nws ua haujlwm lossis tsis ua haujlwm. Qhov no yog vim li cas kev sib cais-kuaj hauv SEO yog qhov tseem ceeb.
Tus Nqi Rau Kev Tau Txais (CPA) thiab Tus Nqi Ib Hloov (CPC) yog ob nqe lus uas tsis zoo ib yam. CPA yog cov nyiaj uas xav tau los muag cov khoom lossis kev pabcuam rau cov neeg siv khoom. Piv txwv li, yog tus tswv tsev so xav tau booking ntau, lawv tuaj yeem siv Google Ads kom tau txais ntau tus thawj coj. Txawm li cas los, daim duab no tsis suav nrog tus nqi ntawm kev tau txais ib qho kev xav tau coj los yog cov neeg siv khoom muaj peev xwm. Tus nqi rau ib qho kev hloov pauv yog tus nqi uas tus neeg siv khoom tau them rau koj qhov kev pabcuam.
Tus nqi ib nias (CPC) ntawm kev tshawb nrhiav network sib txawv nyob ntawm kev lag luam thiab lo lus tseem ceeb. Qhov nruab nrab CPCs yog $2.32 ib nias rau lub network nrhiav, thaum CPCs rau kev tshaj tawm hauv network tau qis dua. Raws li nrog rau lwm txoj kev tshaj tawm, qee cov ntsiab lus raug nqi ntau dua li lwm tus. Adwords tus nqi sib txawv raws li kev sib tw hauv khw. Cov ntsiab lus kim tshaj plaws muaj nyob hauv kev lag luam muaj kev sib tw. Txawm li cas los, Adwords yog ib txoj hauv kev zoo los txhawb koj txoj kev lag luam online.
Dhau li ntawm tus nqi ntawm txhua qhov kev hloov pauv, CPC tseem yuav qhia koj tias pes tsawg zaus tus qhua tau ua. Yog tias qhov kev cia siab tau nyem rau ntawm ob qhov kev tshaj tawm, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. Ntxiv mus, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. Rau qhov no, a good ROI will be greater than PS5 for each click.
