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Google Adwords can be a very successful part of your marketing strategy. Google offers free tools to help you run your campaign easily, including a forum. Clearly quantifying your goals and understanding how to measure success is key to success. It is very important to know why you’re using AdWords and how to track it effectively. The following are some tips to get started with AdWords. Keep reading to learn more about these powerful advertising tools.
Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. The cost of each click on your ad is known as Cost Per Click (CPC). There are some tips you can follow to lower the cost of your ad campaign. Ua ntej, use long tail keywords with low search volume, but recognizable search intent. Use shorter, more generic keywords when possible. These keywords will attract more bids.
To determine your cost per click, you should first know your quality score. Quality score is tied to the keywords and ad texts on your ad. High Quality Scores indicate relevancy and therefore a lower CPC. Kuj, keep in mind that the higher your CTR, zoo dua. Txawm li cas los, as competition increases, tus nqi ib nias yuav nce, yog li khaws lub qhov muag ntawm tus lej no thiab sim ua kom zoo dua koj qhov kev tshaj tawm kom pom nws qhov cuam tshuam.
Thaum kawg, nco ntsoov tias tus nqi ib nias txawv nyob ntawm qhov khoom. Qhov siab dua CPC, qhov ntau dua koj yuav raug nias los ntawm cov neeg siv khoom. Piv txwv li, ib lub tuam txhab kev cai lij choj uas cuam tshuam nrog cov xwm txheej yuav raug nqi siab dua li kev lag luam uas muag Christmas thom khwm. Thaum tus nqi ib nyem yuav zoo li siab rau ib $5 Christmas thom khwm, tej zaum nws yuav tsis muaj txiaj ntsig rau tus kws lij choj los tshaj tawm rau ib lub sij hawm cuam tshuam nrog kev sib tsoo.
Tus nqi ib nias txawv heev ntawm kev lag luam. Ib lub tuam txhab raug cai, piv txwv, yuav them $6 ib nias, thaum lub vev xaib e-lag luam yuav them $1. Geotargeting yog ib txoj hauv kev zoo kom tsis txhob muaj kev cuam tshuam tsis sib xws thiab nce koj CTR. Qhov kev tawm tsam no zoo heev rau cov neeg lag luam uas muaj lub cev nyob hauv ib cheeb tsam tshwj xeeb. CTR yuav nce, thaum cov qhab nias zoo yuav txhim kho. Zuag qhia tag nrho, nws yog kev nqis peev uas tsim nyog.
Tus nqi ib nias yog ib qho kev ntsuas yooj yim siv hauv kev tshaj tawm thiab siv los teeb tsa tus nqi siab tshaj plaws rau ib nyem ntawm Google AdWords cov phiaj xwm. Tus nqi ib nyem tuaj yeem sib txawv nyob ntawm qhov kev tshaj tawm lub hom phiaj lo lus tseem ceeb thiab pob nyiaj loj. Nws yog ib qho tseem ceeb kom paub tias koj qhov siab tshaj plaws CPC yog dab tsi, raws li nws yuav siab dua tus nqi tiag tiag ntawm kev nias. Kuj tseem muaj ob hom CPC: phau ntawv thiab tsis siv neeg.
Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Kev hloov dua siab tshiab yog ib txoj hauv kev zoo kom taug qab cov kev ua no. Nws yog ib qho tseem ceeb rau kev siv tib qhov sib txawv rau txhua qhov kev sib tw koj khiav kom koj tuaj yeem pom muaj pes tsawg tus neeg tau tuaj xyuas koj qhov chaw tom qab nyem rau ntawm koj qhov kev tshaj tawm. Nov yog qee txoj hauv kev los siv kev hloov pauv hloov pauv rau Adwords:
o Txheeb xyuas qhov kev hloov pauv twg yog qhov tseem ceeb tshaj plaws. Yog hais tias tus qhua tab tom kos npe rau ob qho kev sib tw sib tw, uas yuav suav ua ob txoj kev hloov dua siab tshiab. Ib yam li ntawd, yog tias tus neeg tuaj saib rub tawm ib qho ntawm cov ntsiab lus, qhov no yuav yog ib qho kev hloov dua siab tshiab. Txheeb xyuas qhov kev hloov pauv twg yog qhov tseem ceeb tshaj plaws thiab kho koj cov kev hloov pauv hloov pauv kom pom qhov no. Thaum koj tau txiav txim siab yuav ua li cas taug qab kev hloov pauv, koj yuav tuaj yeem pom cov ntsiab lus twg yog tsim cov tsheb khiav ntau tshaj plaws thiab cov twg yog cov tsav tsheb tau nyiaj ntau tshaj.
Txhawm rau taug qab saib-los ntawm kev hloov pauv, choose the “View through conversion window” kev xaiv. Qhov kev xaiv no nyob rau hauv Advanced Settings seem ntawm koj tus account. Nws taug qab cov neeg uas saib koj qhov kev tshaj tawm tab sis tsis txhob nyem nws. Cov neeg no tuaj yeem rov qab mus rau koj lub vev xaib yav tom ntej thiab hloov pauv, tab sis tsis tam sim ntawd. Thaum txiav txim siab ntawm tus qauv tsim nyog, xaiv lub sijhawm uas tau dhau mus txij li tus qhua zaum kawg tau pom koj qhov kev tshaj tawm. Yog tias koj lub vev xaib tsis tsim cov nyiaj tau los, siv tus lej siab dua rau kev saib-los ntawm kev hloov pauv.
Yog tias koj qhov kev tshaj tawm tsim kev hu xov tooj, Nws yog ib qho tseem ceeb kom taug qab cov kev hu no. Ntxiv cov lej hloov pauv hloov mus rau koj lub vev xaib nplooj ntawv tsaws yuav pab koj nkag siab tias cov phiaj xwm twg muaj txiaj ntsig tshaj rau koj. Thaum koj paub ntau npaum li cas hu xov tooj ib qho kev tshaj tawm tau txais, koj tuaj yeem txhim kho koj qhov kev sib tw. Muaj ob peb kauj ruam yooj yim los teeb tsa kev hloov dua siab tshiab rau Adwords. Qhov no suav nrog kev tsim lub Ntiaj Teb Tag Nrho thiab teeb tsa nws rau koj qhov kev siv tam sim no.
Tom ntej no, txiav txim seb qeb twg tus neeg siv nyem rau. Kev hloov pauv poob rau hauv ntau pawg. Koj tuaj yeem xaiv ntsuas txhua hom kev hloov pauv, los ntawm cov thawj coj mus rau nplooj ntawv saib mus rau npe. You can also include “other” to compare various types of conversions. Piv txwv li, koj tuaj yeem sib piv kev hloov pauv los ntawm cov neeg uas tau mus xyuas koj lub vev xaib tab sis tsis tau yuav dab tsi. Ntxiv cov kev hloov pauv no rau ib pawg yuav pab koj sib piv ntau hom kev hloov pauv rau tib cov neeg tuaj saib.
In order to get the most out of your keyword research, koj yuav tsum xub nkag siab txog koj txoj kev lag luam, cov neeg tuaj saib, thiab khoom. Ces, koj yuav tsum tsim ib tus neeg yuav khoom raws li cov lus tseem ceeb thiab cov ntsiab lus tshawb fawb sib cuam tshuam. Los ntawm kev siv cov ntaub ntawv no, koj tuaj yeem tsim cov ntsiab lus tseem ceeb uas haum rau koj cov neeg tuaj saib. Koj tuaj yeem siv lo lus tshawb fawb los tsim cov ntsiab lus uas hais txog cov kev xav tau ntawm cov neeg tuaj saib lub hom phiaj no. Ua raws li cov kauj ruam no, koj yuav nyob ntawm koj txoj hauv kev kom ua tiav qib siab dua thiab ntau txoj hauv kev.
Koj tuaj yeem nrhiav cov ntaub ntawv cuam tshuam los ntawm kev sau cov npe ntawm cov peev txheej. Qhov chaw zoo pib yog EBSCOhost database, uas muaj ntau tshaj plaub lab kab lus. Koj tuaj yeem tshawb nrhiav ntau hom ntawm tib lo lus, xws li “address”, “price range,” los yog “car insurance.” Kuj, thaum koj ntaus ib lo lus tseem ceeb, siv cov lus hais kom paub tseeb tias koj siv cov ntsiab lus tseeb tshaj plaws. Thaum koj muaj ib daim ntawv teev cov ntsiab lus tseem ceeb, koj tuaj yeem pib sau koj cov ntsiab lus nrog lawv.
Siv kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau SEO. Los ntawm kev txheeb xyuas cov ncauj lus nrov thiab cov ntsiab lus tseem ceeb, koj tuaj yeem txhim kho koj lub vev xaib thiab tsom mus rau cov neeg siv khoom muaj peev xwm ntau dua. Ntxiv nrog rau kev ua kom ntseeg tau zoo dua organic tshawb nrhiav cav qeb duas, Kev tshawb fawb lo lus tseem ceeb tso cai rau koj xaiv lub tswv yim loj dua rau koj qhov kev tshaj tawm kev tshaj tawm. Los ntawm kev nkag siab txog kev nyiam thiab kev coj cwj pwm ntawm koj cov neeg tuaj saib, koj tuaj yeem txiav txim siab seb lub ntsiab lus puas yog kev sib tw. Kev siv cov ntsiab lus zoo yuav pab koj ncav cuag cov neeg tuaj saib dav dua thiab hloov cov neeg tuaj saib rau hauv cov neeg siv khoom.
Txoj hauv kev zoo tshaj los pib koj qhov phiaj xwm AdWords yog los ntawm kev tshawb fawb cov ntsiab lus nrov rau koj txoj kev lag luam. Qhov no yog vim hais tias cov ntsiab lus no muaj cov ntaub ntawv tshawb fawb ntau tshaj plaws. Nws yog ib qho tseem ceeb los txiav txim siab qhov sib xyaw ua ke ntawm cov ntsiab lus siab thiab qis uas yuav ua rau cov txiaj ntsig zoo. Muaj ntau txoj hauv kev los kho koj qhov kev tshawb fawb lo lus tseem ceeb, tab sis qhov ua tau zoo tshaj plaws yog tsom rau koj cov neeg tuaj saib tshwj xeeb. Qhov ntau tsom koj cov neeg tuaj saib, PPC tsawg dua koj yuav tsum tau siv rau ntawm koj qhov kev sib tw.
Cov cuab yeej tshawb fawb lo lus zoo muaj kev sim dawb thiab them nyiaj rau cov ntsiab lus nrov tshaj plaws. Koj tuaj yeem siv cov kev sim dawb no kom tau txais kev xav rau lub cuab yeej ua ntej siv nyiaj. Koj tuaj yeem siv cov cuab yeej tshawb fawb lo lus tseem ceeb uas muab los ntawm Google kom pom cov ntsiab lus twg ua rau muaj tsheb ntau tshaj plaws rau koj lub xaib. Qhov no yog ib feem tseem ceeb ntawm SEO zoo, thiab siv cov cuab yeej no yuav pab koj tsim cov ntsiab lus zoo meej. Thaum koj muaj koj lub ntsiab lus tseem ceeb teeb tsa, koj tuaj yeem pib siv koj cov tswv yim los xyuas kom meej tias koj lub vev xaib ua haujlwm zoo hauv kev tshawb fawb xyaw.
Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing yog ib txoj hauv kev zoo kom tau txais cov neeg siv rov qab rau hauv kev muag khoom, uas muab sijhawm rau koj suav tsis txheeb los hloov lawv. AdWords remarketing tso cai rau koj faib koj cov neeg tuaj saib los ntawm hom lus, nyiaj tau los, thiab kev kawm. Remarketing ua haujlwm zoo ib yam. Nws tsim cov npe ntawm cov neeg siv uas twb tau mus xyuas koj qhov chaw, thiab leej twg tau qhia txog kev txaus siab rau koj cov khoom lossis kev pabcuam.
Remarketing nrog AdWords tau dhau los ua lub ntsiab lus kub dhau tsib xyoos dhau los. Retargeting yog ib lo lus buzz, thiab nws yog ze li ib nrab li nrov hauv Fabkis, Russia, thiab Tuam Tshoj zoo li nws nyob hauv Asmeskas. Tab sis nws ua haujlwm li cas? Nws yog ib qho yooj yim kom tsis meej pem nrog tag nrho cov acronyms. Ntawm no yog ib tug ceev primer. Thiab nco ntsoov, remarketing tsis ua haujlwm tsuas yog vim nws raug nqi ntau dua.
