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Muaj ntau txoj hauv kev los tsim kev tshaj tawm zoo heev ntawm Adwords. Koj tuaj yeem luam tawm thiab muab tso rau lwm qhov kev tshaj tawm los ntawm koj cov neeg sib tw, los yog koj tuaj yeem siv ob txoj kev. Luam thiab muab tshuaj tso cai rau koj sim ob qho tib si tshaj tawm thiab hloov kho raws li xav tau. Tshawb xyuas ob qho kev xaiv los sib piv thiab sib piv li cas koj qhov kev tshaj tawm piv rau lawv cov neeg sib tw. Koj tseem tuaj yeem hloov cov ntawv luam thiab cov ntawv xov xwm. Tom qab tag nrho, qhov ntawd yog qhov copywriting tag nrho txog. Nov yog qee cov lus qhia muaj txiaj ntsig los tsim kom muaj kev tshaj tawm zoo meej:
Txawm hais tias kev tshawb fawb lo lus tseem ceeb yuav zoo li yooj yim, Kev txiav txim siab cov ntsiab lus zoo tshaj plaws rau AdWords tsis yog. Nws yuav tsum tau ua haujlwm thiab sijhawm, tab sis kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau koj txoj kev sib tw ua tiav. Tsis muaj kev tshawb fawb lo lus tseem ceeb, koj tuaj yeem xaus nrog kev sib tw ua tsis tiav lossis tseem tsis tau txais kev muag khoom. Nov yog qee cov lus qhia rau kev tshawb fawb lo lus tseem ceeb. (Thiab tsis txhob hnov qab txheeb xyuas cov ntsiab lus sib txawv thiab kev sib tw!). *Ib lo lus tseem ceeb match muaj CPC tsawg heev, nrog ib tug nruab nrab conversion tus nqi ntawm 2.7% nyob rau hauv tag nrho cov kev lag luam.
Thaum ua kev tshawb fawb lo lus tseem ceeb, Nws yog ib qho tseem ceeb kom nco ntsoov qhov kev tshawb nrhiav txhua hli ntawm ib lo lus tseem ceeb. Yog nws siab heev thaum lub caij ntuj sov, phiaj nws lub sijhawm ntawd. Koj tuaj yeem siv lo lus tseem ceeb los nrhiav cov ntsiab lus cuam tshuam thiab nrhiav ntim raws li koj qhov kev txwv. Siv cov cuab yeej no, koj tuaj yeem xauj ntau pua lo lus tseem ceeb. Ces, xaiv qhov sib xyaw ua ke zoo tshaj plaws thiab pib txhawb koj cov khoom lossis kev pabcuam. Qhov no yuav pab koj ua tiav tus nqi hloov dua siab tshiab.
Cov ntsiab lus ntev ntev yog feem ntau zoo rau blog posts thiab yuav tsum tau nce tsheb khiav ib hlis tom qab lub hli. Peb yuav tham txog cov no kom ntxaws hauv lwm tsab xov xwm. Siv Google Trends yog ib txoj hauv kev zoo los tshawb xyuas qhov ntim ntawm koj cov lus tseem ceeb thiab txiav txim siab seb lawv puas tau txais txiaj ntsig zoo ntawm kev nqis peev.. Yog tias koj qhov kev tshawb fawb lo lus tseem ceeb tsis tau muab cov txiaj ntsig zoo rau koj, tsis txhob ntxhov siab! Tus Thawj Coj Cov Ntsiab Lus Tshawb Fawb Platform yog tus yuam sij rau kev qhib lub peev xwm kawg ntawm SEO kev tshawb fawb. Peb lub platform tsom xam cov ntaub ntawv lo lus tseem ceeb thiab txheeb xyuas cov ntsiab lus tseem ceeb hauv kev lag luam txhawm rau txhawb koj lub hom phiaj digital.
Kev tshawb fawb lo lus tseem ceeb yog ib kauj ruam tseem ceeb hauv kev tshawb nrhiav kev lag luam organic. Nws tso cai rau koj nkag siab koj cov neeg tuaj saib thiab saib xyuas koj lub tswv yim ua ntej raws li lawv tab tom nrhiav. Nws tseem yog ib qho tseem ceeb uas yuav tsum nco ntsoov txog kev sib tw hauv kev lag luam. Thaum koj muaj lub tswv yim meej ntawm koj cov neeg tuaj saib, koj tuaj yeem pib tsim cov ntsiab lus rau cov lus tseem ceeb ntawd. Txawm hais tias qee tus neeg tuaj yeem npaj yuav koj cov khoom lossis kev pabcuam, lwm tus yuav tsuas nyem los ntawm.
Muaj ntau qhov zoo ntawm phau ntawv twv hauv Adwords. Kev twv twv muab rau koj zoo-grained tswj tshaj ad hom phiaj thiab tso cai rau koj teem lub siab tshaj plaws CPC rau txhua lo lus tseem ceeb. Kev twv twv txiaj kuj tseem cia koj faib koj cov peev nyiaj raws li. Tsis zoo li kev sib tw tsis siv neeg, kev twv twv yuav tsum tau siv sijhawm ntau dua, ua siab ntev, thiab kev nkag siab zoo ntawm PPC. Txawm li cas los, phau ntawv twv yog qhov kev xaiv zoo rau lub sijhawm ntev rau kev lag luam nyiaj.
Rau beginners, phau ntawv twv yuav yog qhov kev xaiv zoo. Nws tuaj yeem pab koj tau nruj nrog koj qhov kev twv, thiab yog qhov zoo yog tias koj tshiab rau Adwords. Txawm li cas los, automated bidding siv sij hawm los siv, thiab yog tias koj xav hloov tam sim ntawd, phau ntawv twv yuav yog txoj hauv kev mus. Koj tuaj yeem teem sijhawm 1-rau-1 hu nrog tus thawj tswj hwm tus account los pab koj txiav txim siab seb lub tswv yim twg yog qhov zoo tshaj rau koj.
Tseem muaj qhov tsis zoo rau kev sib tw ntawm tes thiab. Kev sib tw tsis siv neeg tsis xav txog cov ntsiab lus teeb liab, xws li huab cua lossis cov xwm txheej tsis ntev los no, uas tuaj yeem cuam tshuam qhov kev sib tw. Kuj, manual bidding nyiam nkim nyiaj, tshwj xeeb tshaj yog thaum CPCs qis. Ntxiv thiab, tsis yog txhua qhov kev sib tw lossis tus account tuaj yeem tau txais txiaj ntsig los ntawm kev sib tw ntse. Qhov teeb meem tseem ceeb yog tias qee qhov kev tshaj tawm yog qhov dav dhau los lossis tsis muaj cov ntaub ntawv keeb kwm txaus kom ua tau zoo.
Kev twv twv pub dawb tso cai rau koj hloov pauv hauv ib lo lus tseem ceeb ntawm kev twv ib zaug. Cov txheej txheem no yuav siv sij hawm me ntsis, tab sis nws ua rau koj tswj hwm koj cov tshaj tawm. Kev twv twv yuav pab tau rau cov neeg tuaj tshiab rau PPC, tab sis nws tseem tuaj yeem siv sijhawm deb ntawm lwm yam haujlwm. Koj yuav tsum tau saib xyuas koj cov lus tseem ceeb los hloov thiab txheeb xyuas lawv cov kev ua tau zoo. Muaj cov txiaj ntsig thiab qhov tsis zoo rau ob qho tib si kev sib tw thiab kev sib tw automated.
SKAGs hauv Adwords yog txoj hauv kev nrov los tsim thiab khiav kev sib tw. Koj duplicate ad pawg kom tau txais cov ntsiab lus ntxiv, tom qab ntawd tsim cov kev tshaj tawm tshwj xeeb rau txhua pab pawg. Yog tias koj cov lus tseem ceeb yog nrov, tsim ob qhov kev tshaj tawm rau ib pawg neeg tshaj tawm, ib qho rau txhua lo lus tseem ceeb, thiab ib qho rau kev sib tw tshaj plaws. Cov txheej txheem no kuj qeeb, tab sis nws yuav them tawm hauv lub sijhawm ntev. Nov yog ob peb txoj hauv kev siv SKAGs hauv koj qhov kev sib tw Adwords.
Ib qho txiaj ntsig ntawm SKAGs yog tias lawv tso cai rau koj los kho koj cov lus tshaj tawm rau koj cov lus tseem ceeb. Qhov no pab koj kom tau CTR siab dua, uas nyob rau hauv lem txhim kho koj cov qhab nia zoo. Nco ntsoov tias koj qhov qhab nia zoo nyob ntawm ntau ntawm CTR, yog li ua koj cov lus tshaj tawm cuam tshuam rau koj cov lus tseem ceeb yuav pab koj kom tau txais txiaj ntsig zoo dua. Ib yam uas yuav tsum nco ntsoov thaum kho SKAGs yog qhov sib txawv lo lus tseem ceeb sib txawv ua qhov sib txawv, yog li nws yog ib qho tseem ceeb kom sim nrog lawv thiab kawm seb qhov twg ua tau zoo tshaj plaws.
Ib qho ntawm qhov tsis zoo ntawm kev siv SKAGs yog tias lawv tuaj yeem ua mob rau kev teeb tsa thiab tswj. Feem ntau cov nyiaj AdWords muaj ntau pua lo lus tseem ceeb, thiab txhua tus yuav tsum tau muab cais tawm. Qhov no ua rau nws nyuaj rau khiav cov kev ntsuam xyuas uas muaj kev ntseeg siab thiab hloov kho. Txawm li cas los, ib qho txiaj ntsig ntawm SKAGs yog tias lawv tso cai rau koj taug qab ib qho kev sib txawv ntawm ib lub sijhawm. Yog tias koj yog tus tshiab rau Adwords, koj tuaj yeem sim ua qhov no ua ntej thiab saib seb nws puas haum koj cov kev xav tau.
Siv SKAGs yog ib txoj hauv kev zoo los faib cov phiaj xwm hauv Adwords. Nws tso cai rau koj los tsom zoekwooden uas cuam tshuam rau koj cov khoom. Los ntawm kev siv SKAGs, koj tuaj yeem txhim kho koj tus lej AdWords thiab ua kom nws ua tau zoo dua. Yog li, vim li cas SKAGs thiaj li tseem ceeb? Cov lus teb yog yooj yim: koj xav tsom cov neeg tuaj saib zoo, thiab ib txoj hauv kev zoo dua los ua qhov no yog kom paub tseeb tias koj cov pab pawg tshaj tawm raug tsom kom raug.
Thaum kev sib tw dav yog ib txoj hauv kev zoo rau lub hom phiaj ntau dua ntawm cov neeg siv khoom, kab lus sib tw tuaj yeem yog qhov kev xaiv zoo dua rau cov lag luam hauv zos. Cov kab lus sib tw yuav tso tawm cov lus tshaj tawm raws li qhov kev txiav txim tiag tiag ntawm cov ntsiab lus koj nkag, txawm tias muaj cov lus ua ntej lossis tom qab kab lus. Cov kab lus sib tw kuj suav nrog qhov sib txawv ze ntawm lo lus tseem ceeb. Piv txwv li, yog ib tug neeg hom “kev pab cuam lawn mowing” hauv Google, lawv yuav pom kev tshaj tawm rau cov kev pabcuam nyom nyom hauv zos, suav nrog tus nqi, teev, thiab tshwj xeeb raws caij nyoog.
Yog tias koj paub hom lo lus tseem ceeb twg koj cov neeg tuaj saib siv, kab lus match yuav muab rau koj lub hom phiaj tshaj plaws. Nrog hom kev sib tw no, koj tuaj yeem upload cov npe ntawm cov lus hauv ib daim ntawv. Koj tuaj yeem siv lo lus tseem ceeb wrapper cuab yeej los puag ncig koj cov lus tseem ceeb nrog cov lus hais. Nrhiav hauv Internet rau “adwords lo lus tseem ceeb wrapper” thiab koj yuav pom ntau txoj kev xaiv. Adwords editors yog lwm qhov kev xaiv zoo rau kab lus sib tw. Koj tuaj yeem tsim ib kab rau cov lus tseem ceeb thiab ib qho rau hom kev sib tw.
Ib qho kev hloov pauv dav dav kuj tuaj yeem siv los tshem tawm qee cov lus hauv ib kab lus. Yog tias koj tau xav paub yog vim li cas koj cov ntawv tshaj tawm tsis tshwm sim rau kev tshawb nrhiav uas muaj cov ntsiab lus tseeb, ces qhov no yog hom kev sib tw koj tab tom nrhiav. Yog tias koj qhov kev tshaj tawm tsis tshwm sim hauv kev tshawb fawb nrog cov ntsiab lus no, koj yuav muaj txoj hauv kev zoo dua kom tau txais cov clicks koj xav tau. Kev sib tw dav dav feem ntau ua tau zoo dua, tab sis tuaj yeem ua kom yooj yim siv.
Txawm hais tias qhov kev xaiv sib tw tiag tiag hauv AdWords yog qhov tseeb tsawg dua cov kab lus sib tw, nws muaj qhov zoo ntawm kev tso cai rau cov ntawv ntxiv kom nrog rau lo lus tseem ceeb. Kuj, txij li kab lus sib tw yuav tsum muaj cov lus tshwj xeeb ntxiv, nws yog qhov zoo dua los siv nws rau kev tshawb nrhiav ntev. Yog tias koj tsis paub meej tias hom kab lus twg haum rau koj, xaiv rau kev sim dawb nrog Optmyzr lossis lwm yam cuab yeej zoo sib xws.
Retargeting nrog Adwords tuaj yeem siv rau kev tshaj tawm kev lag luam. Yog tias koj muaj tus account Adwords uas twb muaj lawm, koj tuaj yeem tsim ib qho los ntawm kev xaiv cov “Kev lag luam rov qab” kev xaiv. Nws tuaj yeem tso saib Dynamic tshaj tawm rau koj cov khoom ntawm lwm lub vev xaib thiab platforms, tsuav yog koj muaj tus account Adwords sib raug. Rau qhov siv tau zoo tshaj plaws ntawm retargeting, Nco ntsoov tias koj ntu koj lub vev xaib cov neeg tuaj saib kom pom cov tshaj tawm cuam tshuam.
Retargeting yog qhov tshwj xeeb tshaj yog rau cov lag luam e-lag luam. Txawm hais tias nws yuav tsis ua haujlwm rau cov kev pabcuam kav dej, cov lag luam zoo li no yuav hloov cov neeg siv khoom ntau dua yog tias lawv muaj lub voj voog muag ntev dua. Los ntawm kev siv remarketing thiab email campaigns, koj tuaj yeem ncav cuag cov neeg siv khoom uas yav dhau los saib koj cov khoom tab sis tsis ua kev yuav khoom. Txoj kev no, koj muaj peev xwm yeej lawv cov xim thiab pab lawv yuav koj cov khoom.
Google txoj cai txwv tsis pub sau cov ntaub ntawv tus kheej lossis cov ntaub ntawv txheeb xyuas tau los ntawm cov neeg tuaj saib lub vev xaib, suav nrog email chaw nyob thiab xov tooj. Cov lej retargeting ntawm koj lub vev xaib tsis pom rau cov neeg tuaj saib thiab tsuas yog sib txuas lus nrog lawv cov browsers. Txhua tus neeg siv internet muaj kev xaiv tso cai lossis tsis siv cov ncuav qab zib. Disabling ncuav qab zib tuaj yeem ua rau muaj qhov tsis zoo rau cov kev paub hauv online ntawm tus kheej. Xwb, koj tuaj yeem hla cov kauj ruam no thiab siv Google Analytics tag ntawm koj lub vev xaib.
Retargeting nrog Adwords yog lub tswv yim zoo rau kev txhawb nqa koj cov khoom lossis kev pabcuam. Nws ua haujlwm zoo thoob plaws ntau txoj kev thiab yuav tsum tau siv cov ncuav qab zib browser. Los ntawm kev sau thiab khaws cov ncuav qab zib, koj tuaj yeem taug qab koj lub vev xaib kev khiav tsheb thiab txiav txim siab koj lub hom phiaj hloov dua siab tshiab. Retargeting yog tshwj xeeb tshaj yog pab tau rau e-commerce websites, vim nws pab koj lub hom phiaj nyob rau pem hauv ntej ntawm cov neeg tuaj xyuas nquag thiab ua rau lawv rov yuav khoom. Ntxiv mus, nws tuaj yeem ua haujlwm ua ke nrog lwm cov kev lag luam digital.
