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Muaj ntau ntau hom kev tshaj tawm uas koj tuaj yeem tso rau hauv Adwords. Cov hom kev tshaj tawm no muaj cov nqi sib txawv thiab CPC. Kev nkag siab txog qhov xwm txheej no txhais li cas yuav pab koj xaiv qhov zoo tshaj plaws ad rau qhov chaw. Koj tseem yuav xav kom paub tseeb tias koj siv qhov kev tshaj tawm zoo, uas yog qhov zoo tshaj plaws rau koj txoj kev lag luam. Qhov no yog tus yuam sij rau kev vam meej! Hauv tsab xov xwm no, koj yuav kawm paub xaiv qhov zoo tshaj plaws AdWords kev sib tw qauv rau koj lub vev xaib.
Tus yuam sij rau kev ua tiav them nyiaj tshaj tawm yog txhawm rau saib xyuas thiab kho koj qhov kev sib tw. Nws yog ib qho tseem ceeb kom paub tseeb tias koj tab tom tsom rau cov lus tseem ceeb, uas muaj feem cuam tshuam rau koj txoj haujlwm. Koj yuav tsum tau saib xyuas thiab kho koj cov phiaj xwm ntau zaus, raws li qhov tsim nyog, kom optimize koj cov txiaj ntsig. Raws li Weslee Clyde, ib tug inbound marketing strategist nrog New Breed, Nws yog ib qho tseem ceeb kom tsom ntsoov rau koj cov neeg siv khoom, thiab kho koj qhov kev twv raws li xav tau.
Muaj ntau txoj hauv kev los txhim kho koj qhov kev twv, los ntawm phau ntawv mus rau automated. Automated bid lub tswv yim tsom kom ua kom koj qhov kev ua tau zoo tshaj plaws. Cov no suav nrog kev tsom mus rau tus nqi tsim nyog ib nyem, tus nqi rau ib qho kev ua, thiab lub hom phiaj rov qab los ntawm kev siv nyiaj. Tab sis txawm tias koj tab tom siv lub tswv yim kev twv txiaj uas tsis siv neeg, Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias Google pib nws qhov kev twv ntawm kev ua tau zoo yav dhau los, yog li koj yuav xav hloov kho koj tus nqi yog tias cov xwm txheej tsis ntev los no lossis kev hloov pauv hauv koj lub lag luam ua rau nws tsim nyog.
Tus nqi ib nyem lossis CPC, lwm lub npe hu ua PPC, yog ib txoj hauv kev nrov tshaj plaws thiab ua tau zoo ntawm kev twv ntawm Google's Adwords. Txoj kev no ua tau zoo heev yog tias koj tab tom tsom rau ib pawg neeg siv khoom tshwj xeeb thiab tsis xav tias yuav tau txais cov tsheb loj loj txhua hnub. Tab sis yog tias koj tab tom npaj yuav tsav tsheb ntau heev, txoj kev no tsis yog qhov kev xaiv zoo tshaj plaws. Lwm txoj kev yog CPM lossis nqi ib mille. CPM tshaj tawm tau nthuav tawm ntau zaus ntawm cov vev xaib cuam tshuam uas tso tawm AdSense tshaj tawm.
CPC lossis Txhim Kho Tus Nqi Ib Nyem yog lwm txoj hauv kev los txiav txim siab. Txoj kev no yog tsom rau cov neeg tshaj tawm uas tsis xav tso tseg lawv txoj cai. Nrog phau ntawv CPC twv, koj tuaj yeem teeb tsa qib ntawm CPC manually thiab nws yuav tsis dhau mus 30%. Tsis zoo li qhov kev xaiv dhau los, ECPC muaj CPC siab dua li phau ntawv CPC, tab sis Google tseem tab tom sim ua kom qhov nruab nrab CPC qis dua qhov kev sib tw siab tshaj plaws. Nws tseem tuaj yeem ua rau koj tus nqi hloov pauv thiab txhim kho koj cov nyiaj tau los.
Dhau li CPC, Lwm qhov tseem ceeb ntawm kev them nyiaj tshaj tawm yog kev twv ntawm cov ntsiab lus. Qhov kev twv yog qhov tseem ceeb ntawm cov nyiaj koj txaus siab them rau txhua qhov nias. Thaum qhov kev twv siab tshaj plaws yog qhov tseem ceeb, nws tsis lav qhov chaw saum toj kawg nkaus ntawm nplooj ntawv ib. Google's algorithm siv ntau yam rau hauv tus account thaum txiav txim siab koj qhov kev tshaj tawm qeb duas. Nws cov algorithm kuj tseem ceeb hauv cov qhab nia zoo ntawm koj cov lus tseem ceeb. Thaum qhov kev twv siab tshaj plaws yuav tsis lav koj qhov chaw saum toj kawg nkaus hauv SERP, nws yuav twv yuav raug hu txhim kho koj txoj hauv kev tau txais nyem rau ntawm koj qhov kev tshaj tawm.
Qhov qhab nia zoo (kuj hu ua QS) Nws yog ib qho tseem ceeb heev uas yuav tau xav txog thaum khiav Adwords phiaj los nqis tes. Nws cuam tshuam ncaj qha rau tus nqi ib nyem thiab qhov chaw ntawm koj qhov kev tshaj tawm. Thaum ua kom zoo rau QS tuaj yeem yog qhov nyuaj, Nws yog ib qho tseem ceeb rau kev sib tw ua tiav. Txawm li cas los, qee yam yog dhau ntawm tus thawj tswj hwm tus account. Piv txwv li, nplooj tsaws yuav xav tau kev tswj hwm los ntawm IT, tsim, thiab kev loj hlob. Nws tseem ceeb heev uas yuav tsum nco ntsoov tias muaj ntau lwm yam uas ua rau QA.
Cov qhab nia zoo yog qhov suav tag nrho ntawm peb yam uas txiav txim siab Ad qhov qeb duas. Qhov qhab nia siab dua txhais tau tias qhov kev tshaj tawm yog qhov cuam tshuam ntau dua thiab yuav ua kom muaj txoj haujlwm SERP zoo thiab nyiam cov tsheb khiav zoo. Hauv AdWords, Cov qhab nia zoo yog cuam tshuam los ntawm ntau yam sib txawv, tab sis qhov tseem ceeb tshaj plaws yog CTR. Yog tias koj xav tau cov qhab nia zoo, muaj ob peb lub tswv yim los txhim kho koj CTR.
Ua kom cov qhab nia zoo ntawm koj cov lus tseem ceeb tuaj yeem txhim kho koj qhov kev tshawb nrhiav pom thiab txo koj cov nqi ib nyem. Hauv Adwords, Nws yog ib qho tseem ceeb uas yuav tsum tau ua tib zoo saib xyuas cov lus qhia ua haujlwm kom pom tias koj tuaj yeem ua dab tsi los ua kom koj cov qhab nia zoo. Yog tias lo lus tseem ceeb muaj QS qis, Nws yog ib qho tseem ceeb uas yuav tau hloov pauv rau kev tshaj tawm. Qhov qhab nia zoo yog qhov tseem ceeb rau kev ua tiav ntawm koj qhov kev tshaj tawm. Thaum optimizing lo lus tseem ceeb ad luam, koj tuaj yeem txhim kho koj qhov kev tshaj tawm kom nyiam cov tsheb khiav ntau dua thiab nce koj cov qhab nia zoo.
Ntxiv rau kev txhim kho CTR, Cov qhab nias zoo yuav txhim kho koj cov kev tshaj tawm’ txoj haujlwm hauv Google. Kev tshaj tawm nrog QS siab yuav tshwm sim nyob rau sab saum toj ntawm nplooj ntawv tshawb fawb. Thiab, tau kawg, QS siab dua yuav ua rau CPC siab dua thiab kev tso kawm zoo dua. Thiab qhov no yog qhov uas Siteimprove tuaj rau hauv. Koj tuaj yeem tau txais kev txheeb xyuas qhov tob ntawm koj cov phiaj xwm tshaj tawm’ tau qhab nia zoo los ntawm lawv lub vev xaib.
Kev sib raug zoo yog lwm yam uas pab txhawb QS. Cov ntsiab lus tseem ceeb yuav tsum muaj feem xyuam nrog cov ntsiab lus ntawm koj lub vev xaib, thiab lawv yuav tsum tau catchy txaus kom tus neeg siv cov xim. Cov ntsiab lus tseem ceeb yuav tsum suav nrog hauv daim ntawv theej ntawm nplooj ntawv tshaj tawm thiab tsaws nplooj. Yog tias koj cov lus tseem ceeb cuam tshuam nrog cov ntsiab lus ntawm koj qhov chaw, koj Ad yuav tshwm sim rau cov neeg siv feem ntau. Qhov no yog qhov tseem ceeb rau kev tshaj tawm zoo tshaj plaws.
Muaj ob peb yam uas cuam tshuam rau tus nqi ib nias, suav nrog kev lag luam koj nyob hauv thiab hom khoom lossis kev pabcuam koj muab. Koj lub tuam txhab ROI yuav tsum raug txiav txim siab, ib yam nkaus. Thaum qee qhov kev lag luam muaj peev xwm them taus CPC siab, lwm tus ua tsis tau. Siv tus nqi ib nias metric yuav pab koj txiav txim siab CPC zoo tshaj plaws rau koj lub lag luam. Qhov no tuaj yeem pab tau rau ntau yam laj thawj, suav nrog optimizing koj cov phiaj xwm tshaj tawm.
Thawj qhov kev txiav txim siab koj tus nqi ib nyem yog hom khoom lossis kev pabcuam uas koj tshaj tawm. Cov khoom kim heev thiab cov kev pab cuam yuav zoo li kos ntau clicks, thiab yog li yuav xav tau CPC siab dua. Piv txwv li, yog tias koj cov khoom raug nqi $20, koj yuav xav them ib ncig $20 ib nias. Qhov ntawd txhais tau tias koj qhov kev tshaj tawm yuav raug nqi rau koj $4,000, tab sis tuaj yeem nqa hauv $20,000.
Lwm qhov yuav tsum tau xav txog yog tus nqi hloov dua siab tshiab. Feem ntau, siab dua CPC, siab dua qhov hloov dua siab tshiab. Hmoov zoo, Google's Enhanced CPC bid optimization feature yuav hloov kho koj qhov kev twv raws li cov txiaj ntsig, kom koj cov peev nyiaj yuav tsis nkim. Qhov nruab nrab CPC rau Adwords yog $2.68. Tus lej no tuaj yeem siab dua yog tias koj tab tom tsom rau cov lus tseem ceeb sib tw.
Xaiv cov ntsiab lus sib tw qis kuj yog ib qho tseem ceeb. Piv txwv li, tus nqi ib nias rau cov lus tseem ceeb ntev tuaj yeem qis dua rau cov ntsiab lus dav dav thiab sib tw. Cov ntsiab lus luv luv luv luv luv sawv cev rau cov neeg siv tshwj xeeb thiab tsis tshua kim dua cov ntsiab lus dav dav thiab sib tw. Siv cov lus tseem ceeb ntev yuav pab koj txhim kho koj cov qhab nia zoo thiab txo koj CPC. Ntxiv nrog rau cov ntsiab lus luv nqi, koj yuav tsum tau them sai sai rau cov lus tseem ceeb nrog kev tshawb nrhiav siab.
Thaum AdWords tuaj yeem xa cov qhua tuaj rau koj lub vev xaib, Nws yog nyob ntawm koj kom hloov cov clicks rau hauv cov nyiaj. Ua li no, koj yuav tsum tsim cov nplooj ntawv hloov dua siab tshiab-optimized tsaws thiab Ad Pawg uas sib haum rau cov nplooj ntawv tshwj xeeb. Txhawm rau kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj cov phiaj xwm tshaj tawm, koj yuav tsum tau muag cov khoom txaus los them koj cov nuj nqis. Txhawm rau kom ntseeg tau tias koj muaj qhov hloov pauv tau siab tshaj plaws, koj yuav tsum tsim cov nplooj ntawv tsaws kom ntxaws thiab zoo ib yam.
Txhawm rau kom tau txais kev pom zoo los ntawm koj qhov kev sib tw, koj yuav tsum tau teeb tsa lub phiaj xwm phiaj xwm. Cov qauv no suav nrog pawg tshaj tawm thiab cov ntawv tshaj tawm, kom koj tuaj yeem tsom cov ntsiab lus tseem ceeb. Rau txhua pab pawg, koj yuav tsum tsim ob peb versions ntawm tib daim ntawv tshaj tawm. Yog tias koj tab tom tsom ntau cov lus tseem ceeb nrog cov kab lus zoo sib xws, tsim cov phiaj xwm cais rau txhua pab pawg. Nco ntsoov tias txhua pawg ad txuas nrog rau ib lub hom phiaj phiaj xwm tshwj xeeb.
Cov qauv kev sib tw rau Adwords phiaj xwm tuaj yeem pab koj tau txais ROI zoo dua. Nws tseem yuav ua kom yooj yim rau koj los tswj koj tus account. Koj tuaj yeem tsim pab pawg thiab muab cov peev nyiaj rau lawv. Tus naj npawb ntawm cov phiaj xwm yuav nyob ntawm koj lub hom phiaj kev lag luam thiab kev tswj lub sijhawm. Koj tuaj yeem tsim ntau lub phiaj xwm rau ntau hom khoom. Hauv luv, cov qauv kev tshaj tawm yog qhov yuav tsum muaj rau kev lag luam online. Txawm koj hom lag luam twg, muaj ntau yam txiaj ntsig los siv hom qauv no.
Thaum koj tau tsim ib lub phiaj xwm phiaj xwm, nws yog lub sijhawm los sau npe cov phiaj xwm. Koj lub npe phiaj xwm yuav teeb tsa theem rau kev lim dej thiab lub koom haum. Lub npe yuav tsum muaj qhov tseem ceeb ntawm segmentation, xws li hom phiaj xwm, qhov chaw, ntaus ntawv, thiab lwm yam. Txoj kev no, koj tuaj yeem pom qhov twg ntawm koj qhov phiaj xwm muaj feem cuam tshuam rau koj txoj kev lag luam. Ntxiv nrog rau npe koj cov phiaj xwm, nco ntsoov suav nrog cov ntsiab lus segmentation, xws li cov khoom lossis kev pabcuam koj muag.
Xaiv cov lus tseem ceeb rau koj txoj kev lag luam yog qhov tseem ceeb kom tau txais txiaj ntsig zoo los ntawm koj qhov phiaj xwm AdWords. Ib lo lus tseem ceeb zoo yog ib qho uas muaj kev tshawb nrhiav siab thiab kev sib tw tsawg. Ib lo lus tseem ceeb nrog kev sib tw siab yog qhov kev xaiv zoo, tab sis ib qho nrog tsawg nrhiav ntim yuav tsis muab rau koj xav tau. Nws yog ib qho tseem ceeb los xaiv cov ntsiab lus uas cuam tshuam tus neeg siv lub hom phiaj. Lwm yam, koj qhov kev tshaj tawm yuav ua tsis tiav los tsim kom txaus clicks.
Ntxiv rau cov lus tseem ceeb, koj kuj yuav tsum xaiv cov qauv kev tshaj tawm rau koj qhov kev tshaj tawm. Qee tus neeg tshaj tawm xaiv faib lawv cov phiaj xwm los ntawm hnub nyoog. Thaum qee tus xaiv los faib lawv cov phiaj xwm los ntawm cov khoom, lwm tus tsim cov phiaj xwm raws li tus neeg siv khoom lub neej tus nqi. Rau cov lag luam raws li subscription, tus qauv phiaj xwm tuaj yeem yog qhov tseem ceeb rau koj txoj kev muag khoom. Hauv cov xwm txheej no, Nws yog ib qho tseem ceeb los tsim ntau cov phiaj xwm los xyuas kom meej tias koj cov lus tshaj tawm tau tshwm sim ntawm nplooj ntawv raug lub sijhawm.
