Email yog info@onmascout.de
Xov tooj: +49 8231 9595990
Yog tias koj tab tom sim tsav tsheb mus rau koj lub vev xaib, Adwords tuaj yeem pab koj nce koj cov nqi hloov pauv. Hom kev tshawb nrhiav them nyiaj no sai dua li kev tshawb nrhiav organic thiab tuaj yeem cuam tshuam lub sijhawm nws siv los pib tsim tsheb. Thaum siv kom raug, Adwords phiaj los nqis tes tuaj yeem pab koj txhawb kev paub txog hom npe, nce kev tsim nyog rau koj lub vev xaib, thiab xyuas kom meej tias koj tseem muaj kev sib tw nyob rau sab saum toj ntawm nplooj ntawv Google cov txiaj ntsig. Raws li kev tshawb fawb los ntawm Google, kev tshaj tawm them nyiaj nce qhov yuav tshwm sim uas tus neeg siv yuav nyem rau ntawm kev tshaj tawm organic.
CPC (nqi-ib-nias) kev twv rau Adwords txiav txim siab npaum li cas tus tshaj tawm yuav them rau ib qho nyem rau ntawm kev tshaj tawm. Tus nqi ntawm cov nyiaj uas tus tshaj tawm twv yog hu ua max bid. Nws yog nyob ntawm peb yam: cov ntsiab lus tseem ceeb, tsaws nplooj zoo, thiab contextual factor. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias qhov kev sib tw siab tshaj plaws tsis yog ib txwm txhais tau tias koj yuav yeej qhov kev sib tw. Yog tias koj tuaj yeem ua kom zoo dua koj qhov kev tshaj tawm rau cov qhab nia Zoo thiab Ad Qib, koj tuaj yeem nce koj cov nyiaj siv AdWords ntau heev.
Yog tias koj tsis paub meej txog koj CPC, koj tuaj yeem siv SEMrush Keyword Magic cov cuab yeej kom paub seb koj qhov CPC nruab nrab yog dab tsi. Nws yuav qhia koj lo lus tseem ceeb thiab nws cov kev hloov pauv uas cuam tshuam, thiab yuav qhia koj txog lawv qhov nruab nrab CPC. Thaum koj muaj lub tswv yim zoo ntawm CPC yog dab tsi rau koj lo lus tseem ceeb, koj tuaj yeem xaiv CPC kim dua yog tias tsim nyog.
Thaum siv CPP rau Adwords, koj tuaj yeem teeb tsa koj qhov max CPP twv rau txhua lo lus tseem ceeb thiab pawg tshaj tawm. Txhawm rau siv qhov no, koj yuav tsum teem yam tsawg kawg nkaus hu thiab nias qhov pib. Hu Metrics muaj nplooj ntawv pab rau kev teeb tsa kev twv-ib-hu. Nws tseem tsim nyog kuaj xyuas koj pawg neeg ua haujlwm tau zoo. Thiab tsis txhob hnov qab siv Hu rau Extensions feature yog tias nws muaj.
Tus nqi-ib-nias twv rau Adwords yog txoj hauv kev zoo tshaj plaws los txhawb lub vev xaib. Nws tsis yog hais txog kev nce koj cov peev nyiaj, tab sis kuj nce koj tus nqi hloov dua siab tshiab. Koj tuaj yeem siv ntau hom kev sib tw CPC, suav nrog kev sib tw hloov pauv thiab kev sib tw PPC. Los ntawm kev teeb tsa max CPC, koj tuaj yeem ua kom koj cov clicks ntau tshaj plaws raws li koj cov peev nyiaj loj.
Ib txoj hauv kev txhawm rau nce koj CPC yog siv qhov cuam tshuam txog kev tshaj tawm. Koj tuaj yeem nce tus naj npawb ntawm kev hloov pauv los ntawm kev tsom cov neeg tuaj saib tshwj xeeb nrog cov tshaj tawm cuam tshuam. Ntxiv nrog rau kev siv CPC cuam tshuam, koj tuaj yeem siv Keyword Magic cuab tam los nrhiav cov lus tseem ceeb ntev. Cov cuab yeej no yuav pab koj txo qis koj cov lus tshawb nrhiav. Ces, muab ob peb ntawm lawv mus rau hauv ib pab pawg tshaj tawm.
Kom tau txais qhov qhab nia zoo tshaj plaws rau koj qhov kev sib tw Adwords, koj yuav tsum optimize cov ntawv luam. Nco ntsoov tias nws phim cov ntsiab lus uas koj tau tshaj tawm. Cov ntsiab lus ntawm daim ntawv tshaj tawm yuav tsum muaj feem xyuam thiab cov ntaub ntawv. Ntxiv rau, pawg tshaj tawm uas koj tau tsim yuav tsum suav nrog cov ntsiab lus “xiav cwjmem.” Cov ntsiab lus ntawm nplooj tsaws yuav tsum muab cov ntaub ntawv tseeb uas koj qhov kev tshaj tawm tau sim muab.
Koj qhov qhab nia zoo yog txiav txim los ntawm peb yam: qhov xav tau clickthrough tus nqi (CTR), qhov tseeb ntawm qhov kev tshaj tawm, thiab qhov kev paub ntawm nplooj tsaws. CTR yog ntsuas raws li cov ntaub ntawv keeb kwm los ntawm kev tshaj tawm siv lo lus tseem ceeb uas koj tau xaiv. CTR siab qhia tias koj qhov kev tshaj tawm cuam tshuam rau koj cov neeg tuaj saib. Yog tsis yog, koj qhov kev tshaj tawm yuav tau txais cov qhab nia zoo. Yog tias koj qhov kev tshaj tawm CTR qis, nco ntsoov hloov koj cov ntawv tshaj tawm kom haum.
Raws li koj tau zaum twv, qhov qhab nia zoo ntawm koj qhov kev tshaj tawm txiav txim siab qhov twg thiab ntau npaum li cas nws raug nqi ib nyem. Koj qhov kev tshaj tawm yuav tshwm sim thawj nplooj ntawv tshawb fawb yog tias koj qhov qhab nia zoo siab. Qhov qhab nia siab dua, qhov qis koj tus nqi tshaj tawm yuav yog. Txhawm rau nce koj cov qhab nia Zoo, koj yuav tsum tau ua kom paub tseeb tias koj optimize koj nplooj ntawv tsaws thiab cov ntsiab lus tseem ceeb. Qhov no txhais tau tias kom ntseeg tau tias cov ntsiab lus ntawm koj qhov kev tshaj tawm muaj feem cuam tshuam rau cov lus tseem ceeb ntawm pawg.
Koj cov lus tshaj tawm thiab cov ntsiab lus yuav tsum khi ua ke. CTR qis yog qhov phem tshaj plaws los txhim kho koj cov qhab nia zoo. Nws yog ib qho tseem ceeb kom paub tseeb tias koj muaj nplooj ntawv tsaws rau txhua lo lus tseem ceeb uas qis hauv CTR. Qhov zoo tshaj qhov ad yog, qhov ntau yuav cov neeg tuaj saib yuav nyem rau ntawm nws. Tab sis nws tsis txaus los tsim cov ntsiab lus zoo. Koj qhov kev tshaj tawm yuav tsum yog qhov pom kev txaus siab thiab koom nrog.
Cov qhab nia zoo rau Adwords yog tus lej uas suav nrog cov ntsiab lus ntawm koj lub vev xaib thiab tshaj tawm koj tshaj tawm. Cov qhab nias siab txhais tau tias koj qhov kev tshaj tawm yuav tshwm sim siab dua ntawm cov txiaj ntsig tshawb fawb. Qhov no tuaj yeem txhawb txoj kev vam meej ntawm koj txoj kev sib tw thiab txo koj cov nqi. Qhov qhab nia qis yuav ua rau koj lub lag luam. Los ntawm kev ua kom koj cov ntawv tshaj tawm cuam tshuam, koj tuaj yeem tawm tsam koj cov neeg sib tw thiab txhawb koj cov qhab nia zoo rau saum ntuj. Koj tuaj yeem txhim kho koj cov qhab nia Zoo los ntawm kev ntiav tus kws sau ntawv tshaj tawm.
Nws yog ib qho tseem ceeb heev los tsim ib nplooj ntawv tsaws rau Adwords kom tau txais txiaj ntsig zoo tshaj plaws. AdWords tso cai rau koj los tsim cov phiaj xwm tshaj tawm raws li cov lus tseem ceeb, tab sis ib nplooj ntawv tsaws yuav txhim kho koj tus nqi hloov dua siab tshiab. Xyuas kom tseeb tias koj nplooj ntawv tsaws muaj cov ntaub ntawv tseem ceeb thiab ua raws li koj lub vev xaib. Dhau li, koj yuav tsum tsis txhob luam tawm tib cov ntsiab lus thiab kev xa xov zoo li koj cov neeg sib tw '.
Ua ntej, koj yuav tsum xyuas kom meej tias koj nplooj ntawv tsaws yog optimized rau SEO. Koj tuaj yeem ua qhov no yooj yim los ntawm kev siv tus rub thiab tso tus tsim. Nco ntsoov tias cov ntsiab lus ntawm koj nplooj ntawv tsaws yog qhov cuam tshuam rau koj qhov kev tshaj tawm thiab nws yooj yim rau cov neeg tuaj saib. Koj tuaj yeem siv cov cuab yeej xws li SeedProd los tsim nplooj ntawv tsaws zoo tshaj plaws rau koj lub lag luam. Cov cuab yeej no tseem muaj cov ntawv rub-thiab-nco, uas tuaj yeem ua rau koj nplooj tsaws yooj yim tsim.
Tsis tas li ntawd yog cov ntsiab lus tshwj xeeb, koj nplooj ntawv tsaws yuav tsum muaj cov ntawv luam uas txhawb kom cov neeg tuaj saib ua haujlwm. Koj daim ntawv yuav tsum yooj yim nyeem thiab nkag siab. Siv cov ntsiab lus los ua kom qhov kev nyeem ntawv yooj yim dua thiab cov ntsiab lus mos txwv los qhia cov ntsiab lus tseem ceeb. Nws tseem yuav tsum tau riveting kom ntxias cov neeg nyeem kom nyeem ntxiv. Koj yuav tsum tau muab cov ntsiab lus hais txog koj cov khoom lossis kev pabcuam kom cov neeg tuaj saib xav yuav nws. Nws yog ib qho tseem ceeb kom suav nrog qhov txuas rau koj lub vev xaib, tab sis tsis txhob overdo nws.
Ib nplooj ntawv zoo-crafted tsaws yuav ua rau koj tus nqi hloov dua siab tshiab. Ntxiv mus, nws tseem yuav pab koj txo koj tus nqi ib qho kev yuav khoom. Thaum koj siv nplooj ntawv tsaws zoo, koj tuaj yeem cia siab tias yuav tau txais kev khiav tsheb ntxiv los ntawm kev tshawb fawb xyaw. Txoj hauv kev zoo tshaj los tsim nplooj ntawv tsaws zoo yog txhawm rau txheeb xyuas koj cov lus tseem ceeb thiab xaiv cov npe lo lus tseem ceeb. Koj tuaj yeem siv cov cuab yeej xws li Semrush, Serpstat thiab Google Keyword Planner los pab koj nrog kev tshawb fawb lo lus tseem ceeb.
Koj nplooj ntawv tsaws yuav tsum muaj cov ncauj lus tseem ceeb. Qhov no yog qhov tseem ceeb tshaj plaws ntawm daim ntawv luam. Nco ntsoov, Tsuas yog qee tus neeg tuaj saib yuav nyeem tag nrho koj daim ntawv, yog li nws yuav tsum thawb koj qhov kev thov thiab teb lub npe hu ua “Yog li cas?” lus nug. Qhov no yuav ua rau nws yooj yim dua rau koj hloov tsheb mus rau hauv kev muag khoom. Yog tias koj optimize koj nplooj ntawv tsaws, nws yuav muaj kev cuam tshuam zoo rau koj tus lej Google Ads thiab nce koj tus nqi hloov pauv.
Kev tshawb fawb lo lus tseem ceeb yog ib feem tseem ceeb ntawm kev tshawb nrhiav kev lag luam, tshwj xeeb tshaj yog tias koj tab tom pib lub vev xaib tshiab lossis cov khoom lag luam. Nws yuav pab koj txiav txim siab seb lo lus tseem ceeb twg koj cov neeg siv khoom tab tom nrhiav. Koj tuaj yeem ua qhov kev tshawb fawb lo lus tseem ceeb los ntawm kev siv cov cuab yeej pub dawb xws li Google tus txheej txheem lo lus tseem ceeb, uas kwv yees kev tshawb nrhiav txhua hli thiab saib xyuas cov ncauj lus hauv lub sijhawm. Cov phiaj xwm tseem ceeb kuj qhia koj cov kab lus cuam tshuam, cov ntsiab lus tshawb nrhiav saum toj kawg nkaus, thiab nce los yog trending topics. Nov yog ob peb txoj hauv kev los tshawb fawb lo lus tseem ceeb rau koj qhov phiaj xwm AdWords.
Lwm txoj hauv kev zoo los tshawb fawb cov ntsiab lus yog siv lub cuab yeej zoo li SEMRush, uas muab cov ntaub ntawv tseem ceeb rau koj los ntawm Google Adwords. Nws yog qhov tshwj xeeb tshaj yog thaum koj xav pom dab tsi koj qhov kev sib tw tau twv rau. Lo lus Spy thiab SpyFu yog cov kev xaiv zoo rau kev tshawb fawb sib tw, tab sis lawv tsuas yog muab koj cov ntaub ntawv rau Asmeskas thiab UK, thiab Ireland tsis raug them los ntawm ob lub tebchaws no. Yog tias koj muag khoom lossis kev pabcuam hauv tebchaws Ireland, koj yuav tsum tsom rau cov ntsiab lus tseem ceeb uas cuam tshuam rau koj cheeb tsam.
Tom qab xaiv cov noob lo lus tseem ceeb, koj yuav tsum nthuav nws mus rau qib siab dua cov npe ntawm cov lus tseem ceeb. Nco ntsoov tias koj lub hom phiaj cov neeg tuaj saib yuav siv lo lus tseem ceeb los nrhiav kev daws teeb meem, thiab cov ntaub ntawv no tseem ceeb heev. Tau txais koj cov ntsiab lus nyob rau pem hauv ntej ntawm koj cov neeg siv khoom muaj peev xwm thaum lawv tab tom nrhiav cov lus teb tuaj yeem ua rau koj cov tsheb khiav. Thaum koj tau nqaim koj daim ntawv teev cov noob, koj tuaj yeem pib koj cov phiaj xwm tshawb fawb nrog cov phiaj xwm adwords rau koj lub vev xaib.
Ib feem tseem ceeb ntawm kev tshawb fawb lo lus tseem ceeb rau Adwords yog txiav txim siab koj lub hom phiaj cov neeg tuaj saib thiab nrhiav cov ntsiab lus muaj txiaj ntsig zoo uas tsom koj cov neeg tuaj saib. Kev tshawb fawb lo lus tseem ceeb yog txoj hauv kev zoo tshaj plaws los nrhiav cov ntsiab lus tseem ceeb. Google cov cuab yeej lo lus tseem ceeb tuaj yeem pab koj ua qhov no, raws li tau them cov cuab yeej xws li Ahrefs. Kev siv cov cuab yeej no yuav tso cai rau koj los tsim cov npe ntawm cov ntsiab lus tseem ceeb thiab ntsuas lawv qhov ntim nrhiav. Los ntawm kev ua qhov no, koj tuaj yeem nrhiav cov ntsiab lus muaj txiaj ntsig rau koj lub xaib, thiab txhawb koj lub vev xaib tshawb nrhiav cav qeb duas.
Thaum koj tau nqaim koj cov ntsiab lus tseem ceeb, koj tuaj yeem siv Google's Keyword Planner thiab lwm yam cuab yeej los nrhiav cov ntsiab lus zoo sib xws. Nws yog ib qho tseem ceeb kom nkag siab txog koj lub hom phiaj cov neeg tuaj saib thiab yuav ua li cas kho koj cov phiaj xwm rau lawv cov kev xav tau. Siv cov cuab yeej los nrhiav cov ntsiab lus uas koj cov neeg tuaj saib lub hom phiaj tab tom nrhiav thiab tom qab ntawd tsim ib pawg lus tseem ceeb raws li cov kev txwv no. Siv Google Keyword Planner yog qhov pib zoo, tab sis koj tsis tuaj yeem muaj ntau lo lus tseem ceeb.
