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When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, lo lus tseem ceeb, kev twv, thiab hloov dua siab tshiab. Yog tias koj tsis paub meej tias yuav pib qhov twg, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.
To maximize the effectiveness of your marketing campaign, Nws yog ib qho tseem ceeb los tswj cov nqi ntawm Adwords kom zoo. Koj tuaj yeem txo tus nqi ntawm koj qhov kev tshaj tawm los ntawm kev nce koj cov qhab nia zoo. Los ntawm kev siv cov ntsiab lus tsis zoo, koj tuaj yeem zam kev tsom mus rau cov neeg siv nyiaj siab thiab ua kom zoo rau koj txoj kev sib tw. Ntxiv rau qhov txo tus nqi, koj tuaj yeem txhim kho qhov cuam tshuam ntawm koj qhov kev tshaj tawm. Hauv qab no yog ob peb lub tswv yim rau kev ua kom koj cov qhab nia Zoo:
Tshawb xyuas koj cov nqi lus tseem ceeb txhua hnub. Taug qab cov nqi ntawm txhua lo lus tseem ceeb pab koj tswj koj cov peev nyiaj lag luam thiab txheeb xyuas cov ncauj lus. Cov ntaub ntawv no tseem ceeb tshwj xeeb yog tias koj cov neeg sib tw siv nyiaj ntau ntawm tib lo lus tseem ceeb. Kuj, Nco ntsoov tias CPC tuaj yeem nce ntau yog tias koj tab tom tsom rau cov ntsiab lus sib tw heev. Qhov tseem ceeb tshaj plaws uas yuav tsum nco ntsoov yog tias Adwords cov nqi yuav nce ntxiv thaum kev sib tw nce, yog li koj yuav tsum xav txog qhov kev sib tw ntawm lo lus tseem ceeb uas koj tau xaiv.
Koj tuaj yeem saib xyuas koj tus nqi hloov pauv, uas qhia rau koj paub pes tsawg zaus tus neeg tuaj xyuas ua ib qho haujlwm tshwj xeeb. Piv txwv li, yog tias ib tug neeg nyem rau ntawm koj qhov kev tshaj tawm thiab sau npe rau koj cov npe email, AdWords yuav tsim ib tus lej cim tshwj xeeb uas yuav ping servers txhawm rau txheeb xyuas cov ntaub ntawv nrog rau cov lej ntawm kev tshaj tawm. Faib tus nqi tag nrho los ntawm 1,000 kom pom koj tus nqi tag nrho rau ib qho kev hloov pauv.
Muaj ob peb yam uas cuam tshuam rau tus nqi ib nias, tab sis nyob rau hauv dav dav, cov ntsiab lus kim tshaj plaws hauv AdWords cuam tshuam nrog nyiaj txiag, kev lag luam uas tswj cov nyiaj ntau, thiab nyiaj txiag sector. Tus nqi siab dua cov ntsiab lus hauv pawg no feem ntau kim dua lwm cov ntsiab lus, yog li yog tias koj tab tom nrhiav nkag mus rau hauv kev kawm txuj ci lossis pib lub chaw kho mob, koj yuav tsum cia siab tias yuav them CPCs siab. Cov ntsiab lus tseem ceeb tshaj plaws suav nrog cov nyiaj txiag thiab kev kawm, yog li xyuas kom koj paub tseeb tias koj tau txais dab tsi ua ntej koj pib tshaj tawm.
Koj tus nqi siab tshaj plaws rau ib nias (CPC) yog tus nqi siab tshaj plaws uas koj xav tias ib qho nyem muaj nqis, txawm tias qhov ntawd tsis yog qhov koj cov neeg siv khoom nruab nrab them. Piv txwv li, Google pom zoo kom teeb tsa koj qhov siab tshaj plaws CPC rau $1. Ntxiv rau qhov ntawd, koj tuaj yeem teeb tsa koj qhov siab tshaj plaws CPC, kev teeb tsa txawv ntawm cov tswv yim sib tw tsis siv neeg. Yog tias koj tsis tau siv AdWords ua ntej, nws yog lub sijhawm los pib.
While keyword research is an important part of keyword targeting, koj yuav tsum tau hloov kho nws ib ntus kom ua raws li cov kev hloov pauv. Qhov no yog vim tus cwj pwm ntawm cov neeg tuaj saib, kev lag luam, thiab lub hom phiaj kev lag luam tau hloov tas li. Thaum tshawb fawb lo lus tseem ceeb tuaj yeem pab koj tsim cov tshaj tawm cuam tshuam, cov neeg sib tw hloov lawv cov tswv yim thiab. Cov ntsiab lus uas muaj ob mus rau peb lo lus yog qhov zoo tshaj plaws thawj koom ruam. Txawm li cas los, nco ntsoov tias tsis muaj ib lo lus raug lossis tsis yog. Cov ntsiab lus tseem ceeb yuav tsum muaj feem cuam tshuam rau koj txoj kev lag luam thiab cov ntsiab lus ntawm koj qhov kev tshaj tawm thiab nplooj ntawv tsaws.
Thaum koj muaj koj cov npe lo lus tseem ceeb, koj tuaj yeem sim siv cov cuab yeej Keyword Planner. Koj tuaj yeem xa tawm cov lus pom zoo, tab sis nws yog txheej txheem tedious. Koj tseem tuaj yeem siv lub “Sab saum toj ntawm nplooj ntawv twv” kem nrhiav keeb kwm sab saum toj-nplooj ntawv twv rau koj cov lus tseem ceeb. Cov cuab yeej no ua haujlwm ntawm Google's Display Network, uas qhia cov tshaj tawm ntawm ib sab ntawm cov ntsiab lus zoo sib xws. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.
When choosing a keyword, keep in mind intent. Piv txwv li, you want people to click your ads because they’re looking for a solution to a problem. Txawm li cas los, this may not be the case when people are searching outside of search engines, piv txwv. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.
When choosing a keyword, nco ntsoov tias tsis yog txhua lo lus tseem ceeb tsim muaj sib npaug. While some may seem smart at first, some are not. A search for “wifi password” indicates that people are looking for a wifi password, tsis yog ib yam khoom lossis kev pabcuam. Piv txwv li, ib tug neeg tab tom nrhiav rau lo lus zais WiFi yuav zoo li leeching los ntawm lwm tus neeg lub wifi, thiab koj yuav tsis xav tshaj tawm koj cov khoom ntawm lawv wifi!
Koj tuaj yeem kho koj qhov kev twv ntawm Adwords raws li koj cov txiaj ntsig. Google muaj ib tug built-in feature uas yuav pab tau koj txiav txim siab npaum li cas mus twv rau cov ntsiab lus tshwj xeeb. Koj tuaj yeem siv cov cuab yeej no los kwv yees CPC thiab txoj haujlwm rau cov nqi sib txawv. Tus nqi koj twv kuj tseem nyob ntawm cov peev nyiaj uas koj tau teem rau koj qhov kev tshaj tawm kev lag luam. Cov npe hauv qab no yog qee cov lus qhia los kho koj qhov kev sib tw Adwords kom ua kom koj cov txiaj ntsig tau zoo tshaj plaws.
Paub koj lub hom phiaj cov neeg tuaj saib. Los ntawm kev siv cov neeg ua lag luam, koj tuaj yeem tsom koj cov neeg tuaj saib zoo dua nrog AdWords. Piv txwv li, koj tuaj yeem pom lawv cov sijhawm ua haujlwm thiab sijhawm ua haujlwm. Kuj, koj tuaj yeem paub ntev npaum li cas lawv siv sijhawm ua haujlwm lossis so haujlwm. Yog paub tej no, koj tuaj yeem hloov kho koj qhov kev twv kom muaj kev cuam tshuam txog kev nyiam ntawm koj cov neeg tuaj saib. Qhov no yog qhov tshwj xeeb tshaj yog tias koj tab tom tsom cov neeg siv khoom uas feem ntau yuav yuav cov khoom thiab cov kev pabcuam cuam tshuam nrog kev lag luam tshwj xeeb.
Txheeb xyuas hom kev tshaj tawm cov neeg siv tab tom nrhiav. Piv txwv li, tus neeg siv nrhiav 'Bike Shop’ los ntawm lawv lub desktop tej zaum yuav nrhiav tau lub cev qhov chaw. Txawm li cas los, ib tus neeg tshawb nrhiav tib cov lus nug ntawm lawv lub xov tooj ntawm tes kuj tseem tuaj yeem tshawb nrhiav cov tsheb kauj vab hauv online. Cov neeg tshaj tawm uas xav mus cuag cov neeg taug kev yuav tsum tsom mus rau cov khoom siv mobile tsis yog desktop lossis ntsiav tshuaj. Feem ntau cov neeg taug kev yog nyob rau hauv kev tshawb fawb hom thiab nyiam ua lawv qhov kawg kev yuav khoom los ntawm lawv lub desktop lossis ntsiav tshuaj.
Cov ntsiab lus tseem ceeb heev rau koj lub lag luam thiab cov khoom lag luam, yog li koj yuav tau ua qee qhov kev kwv yees thaum koj teeb tsa koj qhov kev twv thawj zaug, tab sis koj yuav tuaj yeem kho lawv thaum koj muaj koj cov stats. Koj tuaj yeem ua raws li cov lus qhia tseem ceeb los teeb tsa koj qhov kev twv thawj zaug thiab kho lawv hauv thawj ob peb lub lis piam tom qab qhib koj tus account. Koj tuaj yeem hloov kho koj cov lus tseem ceeb tom qab txiav txim siab koj cov peev nyiaj thiab cov neeg tuaj saib lub hom phiaj.
Nyob ntawm qhov loj ntawm koj cov peev nyiaj, koj tuaj yeem xaiv los teeb tsa koj qhov kev twv manually lossis siv ib qho ntawm cov tswv yim automated. Muaj ntau ntau txoj hauv kev los txhim kho koj qhov kev twv ntawm Adwords, tab sis qhov Maximize Conversions lub tswv yim yog qhov nrov tshaj plaws. Google siv tshuab kev kawm los ua kev sib tw raws li koj cov peev nyiaj txhua hnub. Txawm li cas los, koj yuav tsum tsuas yog siv lub tswv yim no yog tias koj muaj peev nyiaj loj thiab xav kom automate cov txheej txheem ntawm kev teeb tsa ntawm Adwords.
Koj tuaj yeem siv AdWords hloov dua siab tshiab nrhiav kom pom ntau npaum li cas ntawm koj qhov kev tshaj tawm tau hloov pauv. Feem ntau, koj yuav pom tus naj npawb ntawm kev hloov pauv ntawm koj nplooj ntawv lees paub thaum koj siv tib txoj cai hloov pauv rau ob yam khoom. Yog tias tus neeg yuav khoom tau nyem rau ntawm ob qho kev tshaj tawm hauv qhov kawg 30 hnub, tom qab ntawd koj yuav tsum muaj peev xwm hla tib cov nyiaj tau los rau hauv ob qho kev hloov pauv. Tab sis tus naj npawb ntawm kev hloov pauv yuav txawv raws li hom kev qhia koj siv.
Kev hloov pauv tsis raug cais rau ib tus neeg siv khoom, yog li nws tuaj yeem siv tus nqi sib txawv rau txhua tus. Feem ntau, Cov nqi no yog siv los ntsuas ROI ntawm txhua qhov kev tshaj tawm. Koj tuaj yeem siv cov nqi sib txawv rau cov nqi sib txawv thiab hom kev hloov pauv. Tus nqi ntawm ib qho kev hloov dua siab tshiab yuav tsum tau nkag mus rau hauv qhov sib thooj. Txawm li cas los, Tej zaum koj yuav xav siv tus nqi hloov dua siab tshiab rau tag nrho koj cov kev tshaj tawm kom paub tseeb tias koj tuaj yeem ntsuas ROI ntawm txhua qhov kev tshaj tawm.
Thaum teeb tsa Lub Vev Xaib lossis Hu rau On-Site hloov pauv, nyem rau ntawm Advanced Settings tab. Qhov no yuav tso saib kab ntawv Hloov Hloov Clicks. Koj tuaj yeem saib cov ntaub ntawv hloov dua siab tshiab ntawm ntau qib, suav nrog Kev Sib Tw, Pab pawg Ad, Ad, thiab Keyword. Koj tuaj yeem siv cov ntaub ntawv hloov dua siab tshiab los txiav txim seb hom kev tshaj tawm zoo tshaj plaws rau kev tsim cov kev hloov pauv. Los ntawm kev saib xyuas koj cov kev hloov pauv, koj yuav muaj daim duab tseeb ntawm koj qhov kev tshaj tawm thiab siv nws ua cov lus qhia rau kev sau cov ntawv tshaj tawm yav tom ntej.
Teeb tsa AdWords hloov dua siab tshiab taug qab yog ib qho yooj yim. Thawj kauj ruam yog teeb tsa koj tus lej taug qab. Koj tuaj yeem txhais tau qhov hloov dua siab tshiab rau txhua qhov ntawm koj qhov kev tshaj tawm los ntawm kev txhais nws nyob rau hauv kev cuam tshuam rau hom kev ua ub no uas tus neeg siv tau ua. Piv txwv li, koj tuaj yeem xaiv taug qab kev hloov pauv raws li kev sib cuag daim ntawv xa lossis rub tawm ebook dawb. Rau Ecommerce sites, koj tuaj yeem txhais ib qho kev yuav khoom raws li kev hloov pauv. Thaum koj tau teeb tsa tus lej, koj tuaj yeem pib taug qab koj qhov kev tshaj tawm.
Kev hloov pauv kev taug qab txawv ntawm Google Analytics thiab AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. Ntawm qhov tod tes, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. Tab sis txoj kev no yuav tsis zoo rau koj txoj kev lag luam. Li no, koj yuav tsum siv AdWords hloov dua siab tshiab yog tias koj muaj ntau yam kev lag luam hauv online.
