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Yog tias koj yog SaaS khoom lossis SaaS tuam txhab, ces Adwords tuaj yeem yog txoj hauv kev zoo los txhawb kev loj hlob. Adwords tso cai rau koj los tsim kev tshaj tawm rau koj cov khoom lossis kev pabcuam, thiab koj tuaj yeem tsim kev sib tw yooj yim hauv feeb. Tom qab ntawd koj tuaj yeem xa nws mus rau kev tshuaj xyuas, thiab koj qhov kev tshaj tawm tuaj yeem nyob hauv ob peb hnub. Lossis koj tuaj yeem ntiav ib lub koom haum PPC tshaj lij los tsim kev tshaj tawm rau koj lub lag luam uas yuav txhawb kev loj hlob. Lawv tseem yuav sau cov lus qhia pub dawb rau koj.
Thaum koj xav tau lub hom phiaj dav dav, koj yuav xav xav txog ib lo lus tseem ceeb nrog kev tshawb nrhiav siab. Ib lo lus tseem ceeb dav yuav pab koj tau txais kev nthuav tawm ntau dua thiab xa ntau cov tsheb mus rau koj lub vev xaib. Txawm li cas los, nco ntsoov tias kev tshawb nrhiav cav tsis yog ib txwm muaj tseeb. Qhov no txhais tau hais tias qhov kev tshawb nrhiav siab ntim lo lus tseem ceeb yuav muaj kev sib tw ntau dua thiab yog li ntawd, qhov pom zoo bid yuav siab dua. Qhov no yog vim li cas nws tseem ceeb heev kom nrhiav tau ib lo lus tseem ceeb uas tsis sib tw dhau thiab yuav tsis siv koj cov peev nyiaj feem ntau.
Hmoov zoo, muaj ob peb txoj hauv kev los nrhiav cov ntsiab lus nrog kev tshawb nrhiav siab. Ua ntej, koj tuaj yeem saib cov ntawv tshawb fawb txhua hli. Qee lo lus tseem ceeb muaj qhov loj loj hauv kev tshawb nrhiav ib puag ncig lub Kaum Hli thiab Kaum Ob Hlis. Lwm lub hlis tej zaum yuav muaj kev tshawb nrhiav tsawg. Qhov no txhais tau tias koj yuav tsum npaj koj cov ntsiab lus raws li lub xyoo. Lwm txoj hauv kev los nrhiav cov ntsiab lus nrog kev tshawb nrhiav siab yog siv Google Trends cov ntaub ntawv lossis cov ntaub ntawv Clickstream los txiav txim siab lawv qhov chaw..
Thaum koj paub tias cov ntsiab lus twg yog qhov siab hauv kev tshawb nrhiav, koj tuaj yeem pib ntsuas lawv rau lawv qhov cuam tshuam. Ib lo lus tseem ceeb tshawb nrhiav siab muaj qhov ua tau zoo tshaj plaws ntawm kev tsim tsheb, thaum lub ntsiab lus uas tsis muaj ntim yuav tau txais kev tsheb me me. Qhov zoo, koj cov lus tseem ceeb yuav tsum tau tsom mus rau cov hom neeg uas tab tom nrhiav rau koj cov khoom tshwj xeeb lossis kev pabcuam. Txoj kev no, koj tuaj yeem xyuas kom meej tias koj qhov kev tshaj tawm yuav nyiam cov neeg tuaj saib zoo.
Ntxiv nrog rau kev tshawb nrhiav siab, koj yuav tsum xav txog qhov kev sib tw ntawm ib lo lus tseem ceeb. Cov ntsiab lus tseem ceeb nrog qhov ntim qis dua yog qhov yooj yim dua rau qeb duas thiab muaj kev sib tw qis dua. Qhov no yog ib qho tseem ceeb yog tias koj xav nyiam coob tus neeg tuaj xyuas tshiab. Nws tseem tsim nyog xav txog qhov tseeb tias cov ntsiab lus tshawb fawb ntau dua yuav xav tau ntau lub sijhawm thiab kev siv zog kom mus txog qib siab..
Moz Keyword Explorer yog ib qho cuab yeej zoo siv los tshuaj xyuas kev sib tw ntawm cov ntsiab lus. Nws yog pub dawb rau siv thiab los nrog Moz Pro suite. Yog tias koj tab tom nrhiav rau cov cuab yeej tshawb xyuas cov lus tseem ceeb tshaj plaws, qhov no yuav yog qhov kev xaiv zoo tshaj plaws rau koj. Nws muab ib qho kev qhia paub txog kev sib tw lo lus tseem ceeb npaum li cas thiab qhia lwm cov ntsiab lus tseem ceeb. Nws kuj qhia tau hais tias muaj cai tswj hwm thiab nplooj ntawv cov qhab nia rau cov ntsiab lus siab.
Thaum nws los txog rau cov ntsiab lus ntawm Google Adwords, broad match yog qhov teeb meem. Qhov no tso cai rau koj mus cuag cov neeg tuaj saib dav tshaj plaws. Txawm li cas los, Qhov teeb meem nrog kev sib tw dav yog tias koj tsis tuaj yeem tsom koj cov neeg tuaj saib thiab. Ntxiv rau, nws tuaj yeem nkim ntau ntawm koj cov peev nyiaj.
Txhawm rau txo koj cov neeg tuaj saib, koj tuaj yeem siv cov lus sib tw. Qhov kev xaiv no yuav tso cai rau koj siv ntau yam kev hloov pauv ntawm koj cov lus tseem ceeb, xws li qhov sib txawv ze ntawm koj lo lus tseem ceeb lossis kab lus uas los ua ntej lossis tom qab koj kab lus. Qhov teeb tsa no tseem yuav tshem tawm qhov muaj peev xwm ntawm kev tshaj tawm qhia rau cov lus tshawb nrhiav tsis cuam tshuam.
Lwm qhov kev txiav txim siab tseem ceeb thaum nws los txog rau lo lus tseem ceeb sib piv yog pes tsawg qhov kev hloov pauv ntawm koj lo lus tseem ceeb yuav tshwm sim hauv kev tshaj tawm. Kev sib tw dav yog qhov chaw pib ntawm Google Adwords thiab yuav qhia koj cov lus tshaj tawm rau txhua qhov kev hloov pauv ntawm cov kab lus tseem ceeb. Hom kev sib tw lo lus tseem ceeb no yuav nkim nyiaj ntau los ntawm kev tshaj tawm rau cov lus sib piv thiab sau tsis raug, uas tsis yog hom phiaj. Kev sib tw dav kuj yog ib qho ntawm cov ntsiab lus tseem ceeb tshaj plaws kev sib tw. Nws ua rau koj ncav cuag qhov loj tshaj plaws, tab sis nws tuaj yeem cuam tshuam tsis zoo rau koj qhov kev nyem-los ntawm tus nqi.
Lwm qhov zoo dua ntawm kev sib tw dav yog tias nws tsis tshua muaj kev sib tw ntau dua li kev sib tw nqaim. Broad match keywords kuj yog vague heev, uas txhais tau tias lawv tuaj yeem ncav cuag cov neeg uas tsis xav tau koj cov kev pabcuam. Piv txwv li, yog tias koj muaj lub tuam txhab kev lag luam digital auditing, koj tuaj yeem ranked rau cov ntsiab lus dav dav “kev lag luam digital.” Qhov no yuav tso cai rau koj cov lus tshaj tawm mus txog cov neeg uas tab tom nrhiav rau digital marketing videos thiab software.
Nkag siab txog cov ntsiab lus sib tw yuav txuag koj nyiaj thiab pab koj nrhiav cov ntaub ntawv pab. Cov ntsiab lus dav dav feem ntau tsis tshua pom thiab muaj cov qhab nia qis dua, tab sis lawv nqa cov tsheb ntau tshaj plaws. Broad match keywords tsis tshua meej, tab sis lawv kuj yuav muaj CPC qis dua. Txhawm rau kom tau txais txiaj ntsig tshaj plaws rau koj cov nyiaj npib, siv cov lus tseem ceeb ntawm cov ntsiab lus dav dav uas sib txuas cov ntsiab lus zoo nrog cov kab lus lossis cov ntsiab lus sib luag.
Kev sib tw dav yog qhov kev xaiv zoo tshaj plaws thaum koj xav mus cuag cov neeg tuaj saib dav tshaj plaws. Nws tsis siv sijhawm ntev los teeb tsa thiab tuaj yeem hloov rov qab yam tsis muaj cov ntaub ntawv hiccups. Ntxiv mus, nws muab koj ntau dua kom ncav cuag cov neeg tuaj saib sib txawv.
Tus nqi ib nias rau Adwords tshaj tawm tuaj yeem sib txawv heev nyob ntawm koj qhov kev lag luam. Rau feem ntau cov ntsiab lus, koj yuav them ib ncig $1 rau $2 ib nias. Txawm li cas los, CPCs tuaj yeem siab dua hauv qee qhov kev lag luam, xws li kev pabcuam raug cai. Piv txwv li, tus nqi ib nias rau cov kev pabcuam raug cai tuaj yeem ncav cuag $50 ib nias, thaum tus nqi rau kev mus ncig thiab kev tos txais qhua yog tsawg li $0.30. Txawm li cas los, Nws yog qhov zoo tshaj plaws los coj koj ROI rau hauv tus account ua ntej siv Adwords phiaj los nqis tes.
Rau cov neeg tshaj tawm, tus nqi ib nias rau Adwords yog txiav txim los ntawm hom khoom lossis kev pabcuam koj muab. Yog koj muag ib $15 e-commerce khoom, ces nws yuav tsis tsim nyog them $20 ib nias. Txawm li cas los, yog tias koj muag ib $5,000 kev pabcuam, tus nqi ib nias rau koj qhov kev tshaj tawm tuaj yeem siab npaum li $50 ib nias.
Tus nqi ib nias rau Adwords yog feem pua ntawm cov nyiaj tau los ntawm txhua qhov nyem. Nws txawv nyob ntawm seb hom khoom tshaj tawm thiab tus tshaj tawm tus nqi daim npav. Feem ntau, qhov khoom muaj nqis dua, tus nqi siab dua ib nias. Nws tuaj yeem sib tham tus nqi qis dua nrog koj tus tshaj tawm, tshwj xeeb tshaj yog tias koj ua haujlwm ntawm daim ntawv cog lus mus sij hawm ntev.
Adwords tso cai rau koj siv cov qauv sib txawv, suav nrog dynamic hloov dua siab tshiab nrhiav thiab CPC twv. Qhov twg yog qhov kev sib tw uas koj xaiv yuav nyob ntawm koj lub hom phiaj kev sib tw tag nrho. Siv CPC kev twv rau koj qhov kev tshaj tawm tuaj yeem ua rau koj qhov kev hloov pauv, thaum dynamic hloov dua siab tshiab mus txog qhovtwg yuav tsav koj impressions.
Tus nqi ib nias rau Adwords tsis tas, thiab kev hloov pauv raws sijhawm. Cov ntaub ntawv tshiab muaj nyob ntawm SECockpit. Hauv cov khoom siv mobile, tus nqi CPC yog qhia nyob rau hauv ib kem hu ua “Nruab Nrab CPC”. Google thov tias kab ntawv no yog qhov tseeb dua li qub Cov Ntsiab Lus Tseem Ceeb, yog li CPC qhov tseem ceeb yuav txawv me ntsis hauv SECockpit.
Thaum lub siab CPC txhais tau tias koj tau them ntau heev rau txhua qhov nias, Nws kuj tseem tuaj yeem txhais tau tias koj qhov kev tshaj tawm tsis cuam tshuam nrog koj cov neeg tuaj saib thiab koj yuav tsum hloov koj lub hom phiaj phiaj xwm. Hloov pauv, CPC qis txhais tau tias koj tau txais ntau qhov nyem rau koj cov peev nyiaj. Nyob ntawm koj lub tuam txhab cov hom phiaj, koj tuaj yeem kho koj CPC raws li koj lub hom phiaj Rov qab los ntawm Kev Lag Luam.
Adwords’ Cov qhab nia zoo yog qhov tseem ceeb hauv kev txiav txim siab qhov chaw ntawm koj qhov kev tshaj tawm thiab tus nqi ib nyem (CPC) uas koj yuav them. Qhov qhab nia siab txhais tau tias koj cov lus tshaj tawm yuav nyiam cov tsheb khiav zoo thiab hloov pauv tau zoo. Muaj ntau yam uas cuam tshuam rau qhov qhab nia no. Thaum CTR yog ib qho tseem ceeb tshaj plaws, muaj ntau lwm tus los xav txog thiab.
Koj qhov kev tshaj tawm cov qhab nia zoo yog qhov kev xav ntawm koj lub vev xaib thiab hom kev tshaj tawm koj tau khiav. Muaj cov qhab nia zoo dua yuav txhais tau tias koj cov lus tshaj tawm muaj feem cuam tshuam thiab pab tau rau koj cov neeg tuaj saib. Kev nce koj cov qhab nia zoo yuav pab koj nce koj qhov kev tshaj tawm qib.
Kev tshaj tawm uas muaj cov qhab nia zoo dua yuav raug tso tawm ntau dua ntawm nplooj ntawv tshawb fawb cav. Ntxiv rau, qhov qhab nia zoo tuaj yeem ua rau muaj kev tshaj tawm ntau dua, ua rau koj qhov kev tshaj tawm pom ntau dua rau koj cov neeg tuaj saib. Qhov no tuaj yeem ua rau tus nqi qis dua ib nyem thiab ntau dua kev sib tw ua tiav.
Txhawm rau txhim kho koj cov qhab nia Zoo, xyuas kom meej tias koj daim ntawv luam muaj feem xyuam rau koj cov lus tseem ceeb. Cov ntawv tshaj tawm uas tsis cuam tshuam yuav tuaj yeem ua rau cov neeg siv dag zog. Qhov zoo, daim ntawv tshaj tawm yuav tsum muaj feem xyuam thiab catchy, tsis straying deb dhau txoj kev. Ntxiv rau, nws yuav tsum nyob ib puag ncig los ntawm cov ntawv tseem ceeb uas phim cov ntsiab lus. Los ntawm kev ua qhov no, koj yuav tuaj yeem xyuas kom meej tias qhov kev tshaj tawm tau txais kev cuam tshuam ntau tshaj plaws.
Koj qhov kev tshaj tawm Cov qhab nia Zoo yog ib qho tseem ceeb tshaj plaws hauv kev txiav txim siab koj qhov kev tso npe tso rau ntawm cov txiaj ntsig tshawb fawb. Qhov kev ntsuam xyuas no yog nyob ntawm ntau yam, suav nrog koj cov ntawv tshaj tawm, lo lus tseem ceeb haum, thiab tsaws nplooj ntawv ntsig txog. Yog tias koj qhov kev tshaj tawm tau txais cov qhab nia Zoo, nws yuav tsum tshwm sim ntawm nplooj thib ob lossis thib peb ntawm nplooj ntawv tshawb fawb.
Cov nplooj ntawv tsaws kuj ua lub luag haujlwm tseem ceeb hauv kev hloov pauv. Nplooj tsaws uas tsis muaj qhov chaw dawb thiab tsis khoom nrog cov xim yuav ua rau cov neeg tuaj saib tawm ntawm nplooj ntawv. Txhawm rau txhim kho tus nqi hloov dua siab tshiab, koj nplooj ntawv tsaws yuav tsum luv, laser tsom, thiab tsis muaj kev cuam tshuam ntau dhau.
