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If you are new to using Adwords, this article will provide you with some useful tips and tricks to increase your success rate. Hauv tsab xov xwm no, peb yuav tham txog cov ntsiab lus tseem ceeb, Kev sib tw ntawm cov cim kev lag luam, Cov qhab nia zoo, thiab Nqi ib nias. Tom qab nyeem tsab xov xwm no, koj yuav tsum tau yooj yim tsim thiab siv koj tus kheej AdWords phiaj los nqis tes. Ces, koj tuaj yeem pib siv nws los txhawb koj txoj kev lag luam. Kab lus no yog sau nrog novice nyob rau hauv siab, tab sis koj tuaj yeem nyeem tau ntawm Adwords nta ntxiv.
If you are considering using Adwords for your online marketing strategy, Kev tshawb nrhiav lo lus tseem ceeb yog qhov tseem ceeb. Koj yuav tsum paub cov ntsiab lus twg koj cov neeg siv khoom yuav nrhiav. Cov ntsiab lus ntim qhia koj cov naj npawb ntawm kev tshawb nrhiav txhua lo lus tseem ceeb tau txais txhua lub hlis, uas yuav pab koj txiav txim siab seb cov ntsiab lus twg yog lub hom phiaj. Txhawm rau siv Keyword Planner, Koj yuav tsum muaj tus account Adwords. Thaum koj muaj koj tus account, click on “Keyword Planner” to start researching keywords.
Kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau txhua qhov kev sib tw SEO ua tiav. Kev nkag siab txog yam koj cov neeg tuaj saib yuav tshawb nrhiav pab koj tsim cov ntsiab lus uas yuav koom nrog lawv. Piv txwv li, yog tias koj lub hom phiaj cov neeg tuaj saib yog kws kho mob, Kev tshawb fawb lo lus tseem ceeb tuaj yeem pab koj nrhiav cov ntsiab lus uas cuam tshuam rau cov neeg siv no. Koj cov ntsiab lus tuaj yeem raug kho kom zoo kom suav nrog cov lus tshwj xeeb thiab kab lus. Qhov no yuav pab koj nce koj cov kev lag luam organic thiab nce koj lub vev xaib qeb duas hauv kev tshawb fawb xyaw. Yog tias koj cov neeg tuaj saib txaus siab rau kev phais qaum, nws yuav ua rau kev txiav txim siab rau cov neeg tuaj saib no.
Tom ntej no, tshawb nrhiav kev sib tw hauv koj lub niche. Nco ntsoov tias koj tsis txhob siv cov lus sib tw dhau los lossis cov ntsiab lus dav. Sim xaiv niches nrog cov tsheb khiav ceev, thiab ntau tus neeg zoo yuav tab tom nrhiav cov kab lus uas cuam tshuam rau koj lub niche. Sib piv li cas koj cov neeg sib tw qeb duas thiab sau rau cov ncauj lus zoo sib xws. Koj yuav tsum siv cov ntaub ntawv no los kho koj cov npe lo lus tseem ceeb. Thiab tsis txhob hnov qab siv cov lus hais kom paub tseeb tias koj tau nkag mus rau cov ntsiab lus raug.
Bidding on trademarked keywords is a popular practice that has resulted in increased litigation between business rivals. Google txoj cai tso cai rau cov neeg sib tw sib tw rau cov ntsiab lus lag luam tuaj yeem txhawb cov lag luam kom tsom cov cim lag luam aggressively. Cov ntaub ntawv txhawb nqa cov qauv no los ntawm kev qhia cov neeg foob tuaj yeem yeej cov lus tseem ceeb sib ntaus sib tua nrog Google thiab txwv kev sib tw. Hauv tsab xov xwm no, peb yuav tshuaj xyuas qhov zoo thiab qhov tsis zoo ntawm kev sib tw ntawm cov cim kev lag luam hauv Adwords.
Kom tsis txhob muaj teeb meem kev cai lij choj, xyuas kom tseeb tias koj qhov kev tshaj tawm tsis yog twv ntawm tus neeg sib tw cov cim lag luam cov ntsiab lus. Koj tuaj yeem raug liam ntawm kev ua txhaum kev lag luam yog tias koj siv tus neeg sib tw lub cim lag luam hauv koj daim ntawv tshaj tawm. Lub tuam txhab uas muaj cov cim lag luam tuaj yeem tshaj tawm qhov tshaj tawm rau Google yog tias lawv pom tias nws ua txhaum nws txoj cai ua lag luam. Ntxiv rau, kev tshaj tawm yuav ua rau nws zoo li tus neeg sib tw siv cov ntsiab lus no.
Txawm li cas los, muaj ntau txoj hauv kev los tiv thaiv koj lub npe ntawm kev ua txhaum cai. Hauv Tebchaws Meskas, Canada, thiab Australia, Cov cim lag luam tsis raug txwv hauv Adwords. Lub tuam txhab uas yog tus tswv lag luam yuav tsum xub xa daim ntawv tso cai rau Google ua ntej nws tuaj yeem twv ntawm cov cim kev lag luam. Xwb, nws yuav ua tau rau koj mus twv rau ib tug trademarked lo lus tseem ceeb. Txhawm rau twv ntawm cov cim lag luam lo lus tseem ceeb, lub vev xaib yuav tsum siv qhov sib thooj URL thiab lo lus tseem ceeb.
The quality score in Adwords is determined by several factors, suav nrog qhov kev cia siab ntawm tus nqi clickthrough, qhov tseeb, thiab tsaws nplooj kev paub. Tib lo lus tseem ceeb hauv tib pawg tshaj tawm tuaj yeem muaj cov qhab nia zoo sib txawv vim tias qhov muaj tswv yim thiab cov phiaj xwm pej xeem tuaj yeem sib txawv. Thaum muaj kev tshaj tawm nyob, qhov kev cia siab clickthrough tus nqi kho, thiab muaj peb yam xwm txheej muaj los saib xyuas nws qhov kev ua tau zoo. Txhawm rau nkag siab qhov nuances ntawm qhov ntsuas no, xav txog cov piv txwv hauv qab no:
Thawj lub ntsiab lus yog pawg lus tseem ceeb. Qhov thib ob lub ntsiab yog daim ntawv theej thiab tsaws nplooj, los yog nplooj ntawv tsaws. Nws yog ib qho tseem ceeb kom ua raws li cov lus tseem ceeb ntawm pawg lus qhia, raws li cov no yuav cuam tshuam tus nqi hloov dua siab tshiab. Piv txwv li, Hloov cov kab ntawv xov xwm rau Kev Pabcuam Kev Cai Lij Choj tau nce nws qhov kev hloov pauv los ntawm 111.6 feem pua. Tus thawj tswj hwm zoo paub tob npaum li cas mus nrog txhua pawg lus tseem ceeb, thiab yuav ua li cas kho cov no los txhim kho tag nrho cov qhab nia zoo.
Google qhov qhab nia zoo yog qhov kev suav ua nyuaj uas cuam tshuam rau koj qhov kev tso npe thiab tus nqi. Vim lub algorithm yog zais cia, Cov tuam txhab PPC tsuas yog muab cov lus qhia dav dav txog kev txhim kho koj cov qhab nia. Txawm li cas los, paub qhov tseeb uas siv los xam cov qhab nia yog qhov tseem ceeb kom tau txais txiaj ntsig zoo dua, xws li kev txhim kho kev tso kawm thiab tus nqi qis dua ib nyem. Qhov qhab nia zoo rau Adwords yog txiav txim siab los ntawm ntau yam, thiab tsis muaj leej twg teb rau nws. Txawm li cas los, yog tias koj txaus siab siv sijhawm thiab siv zog los txhim kho nws, koj tuaj yeem txhawb koj qhov kev tshaj tawm cov qhab nia zoo thiab ua kom muaj txiaj ntsig zoo dua.
Using the correct CPC for your ad campaign is critical to ensuring you maximize your ROI. Cov phiaj xwm tshaj tawm nrog cov nqi qis qis tsis tshua hloov pauv, thaum cov kev sib tw siab tuaj yeem ua rau tsis muaj kev coj ua thiab kev muag khoom. Ib qho tseem ceeb uas yuav tsum nco ntsoov yog tias koj tus nqi max ib nias (CPC) tsis yog tus nqi tiag tiag uas koj yuav them. Ntau tus neeg tshaj tawm tsuas yog them tus nqi tsawg kawg nkaus uas xav tau los tshem tawm Ad Rank qhov pib lossis tuav tus neeg sib tw hauv qab lawv.
CPCs sib txawv ntawm kev lag luam. Hauv cov zaub network, piv txwv, qhov nruab nrab CPC yog nyob rau hauv $1. CPCs rau kev tshaj tawm hauv kev tshawb nrhiav network feem ntau siab dua. Raws li qhov tshwm sim, Nws yog ib qho tseem ceeb los txiav txim siab ROI thiab ntau npaum li cas koj tuaj yeem them taus rau ib qho nias. Google AdWords yog lub platform nrhiav nyiaj loj tshaj plaws hauv ntiaj teb. Tab sis CPC txhais li cas rau koj lub lag luam?
Tus nqi ib nias rau Adwords txawv ntawm $1 rau $2 nyob ntawm ntau yam. Cov lus tseem ceeb uas kim yuav nyob hauv kev sib tw ntau dua, ua rau CPCs siab dua. Txawm li cas los, yog tias koj muaj cov khoom lag luam zoo lossis kev pabcuam uas yuav muag ntawm tus nqi siab, koj tuaj yeem siv nyiaj ntau dua $50 ib nyem rau ntawm Google Ads. Ntau tus tshaj tawm tuaj yeem siv nyiaj ntau npaum li $50 lab ib xyoos ntawm kev nrhiav nyiaj.
If you’ve ever wondered whether your ads are getting the desired conversions, ces cais xeem yog ib txoj hauv kev zoo kom paub. Split xeem tshaj tawm hauv Adwords tso cai rau koj los sib piv ob lossis ntau tshaj tawm ib sab los saib seb qhov twg ua tau zoo dua. Koj yuav tsum ceev faj, txawm tias, raws li nws tsis yog ib txwm yooj yim los txiav txim siab qhov sib txawv ntawm ob versions ntawm tib qhov kev tshaj tawm. Qhov tseem ceeb yog siv qhov sib txawv tseem ceeb hauv kev txheeb cais thaum khiav qhov kev xeem sib cais.
Ua ntej ua kev sib cais, xyuas kom paub tseeb tias koj nplooj ntawv tsaws tsis hloov. Yog tias koj tau hloov nplooj ntawv tsaws yav dhau los, Tej zaum koj yuav tsis paub tias daim ntawv tshaj tawm tau tsaws rau ntawm nplooj ntawv sib txawv. Hloov nplooj ntawv tuaj yeem ua rau nws nyuaj rau taug qab kev hloov pauv. Txawm li cas los, koj tuaj yeem siv cov URLs sib txawv. Thaum qhov kev xaiv no tuaj yeem siv tau, Nws yog ib qho tseem ceeb uas yuav tau siv tib nplooj ntawv tsaws nrog txhua qhov kev tshaj tawm.
Kev sib cais-kev sim sib cuam tshuam hauv Google's Adwords program ob npaug ua qhov chaw tsom xam. Nws qhia cov clicks, kev xav, CTR, thiab nruab nrab nqi-ib-nias. Koj tuaj yeem pom cov txiaj ntsig tau clickable thiab cov ntawv tshaj tawm qub. Cov “Apply Variation” button allows you to choose which version of an ad is most effective. Los ntawm kev sib piv ob qho kev tshaj tawm ib sab, koj tuaj yeem txiav txim siab seb qhov twg tau txais tus nqi hloov pauv zoo tshaj plaws.
Tus nqi rau kev hloov pauv, los yog CPC, yog ib qho kev ntsuas tseem ceeb tshaj plaws los saib xyuas thaum khiav ib qho kev sib tw AdWords. Seb tus qhua yuav koj cov khoom, sau npe rau koj tsab ntawv xov xwm, los yog ua kom tiav ib daim ntawv, Qhov kev ntsuas no qhia txog kev ua tiav ntawm koj qhov kev tshaj tawm. Tus nqi ib hloov dua siab tshiab tso cai rau koj los sib piv koj cov nqi tam sim no thiab lub hom phiaj, yog li koj tuaj yeem tsom koj qhov kev tshaj tawm zoo dua. Nws yog ib qho tseem ceeb kom nco ntsoov tias CPC tuaj yeem sib txawv heev nyob ntawm qhov loj ntawm koj lub vev xaib, tab sis nws yog qhov pib zoo los txiav txim siab seb koj tus nqi hloov pauv yog dab tsi.
The cost per conversion is often calculated using a formula that divides the cost by the number of “hard” hloov dua siab tshiab, uas yog cov uas ua rau kev yuav khoom. Thaum tus nqi ib qho kev hloov pauv tseem ceeb, nws tsis tas yuav sib npaug rau tus nqi ntawm kev hloov dua siab tshiab. Piv txwv li, tsis yog tag nrho cov clicks tsim nyog rau kev hloov dua siab tshiab mus txog qhovtwg qhia, yog li nws tsis yog ib txwm tuaj yeem suav tus nqi ib qho kev hloov pauv raws li tus lej ntawd. Ntxiv rau, hloov dua siab tshiab mus txog qhovtwg qhia interfaces tso saib cov zauv nyob rau hauv ib txoj kev sib txawv tshaj li tus nqi kab.
Google Analytics tso cai rau koj los txheeb xyuas koj cov phiaj xwm kev ua haujlwm ntawm ntau lub sijhawm ntawm hnub. Koj tseem tuaj yeem txiav txim siab seb lub sijhawm twg yuav tsim cov kev hloov pauv ntau tshaj plaws. Los ntawm kev kawm txog kev hloov pauv tus nqi nyob rau qee lub sijhawm ntawm hnub, koj tuaj yeem kho koj lub sijhawm tshaj tawm rau kev ua haujlwm zoo. Yog tias koj xav khiav ib qho ad tsuas yog thaum lub sijhawm tshwj xeeb, teem nws khiav txij hnub Monday txog Wednesday. Txoj kev no, koj yuav paub tseeb tias thaum twg los twv thiab thaum twg yuav tso cov ntsiab lus twv.
