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Muaj ntau yam uas yuav tsum paub txog thaum siv Adwords. Nqi ib nias, Cov qhab nia zoo, Hloov kev sib tw dav, thiab cov ntsiab lus tsis zoo tsuas yog qee qhov. Koj tuaj yeem nrhiav txoj hauv kev zoo tshaj plaws los tshaj tawm siv cov tswv yim no hauv kab lus no. Koj tseem yuav pom txoj hauv kev zoo tshaj plaws los txhim kho koj txoj kev sib tw thiab ua kom tau nyiaj ntau tshaj ntawm koj cov peev nyiaj. Nyeem rau kom pom cov lus zais ntawm kev tshaj tawm nrog Adwords. Qhov zais cia rau qhov kev sib tw ua tiav yog txhawm rau txhim kho tus nqi thiab zoo.
Adwords’ Cov qhab nia zoo (QS) yog ib qho kev ntsuas uas txiav txim siab seb qhov cuam tshuam thiab zoo npaum li cas koj cov ntawv tshaj tawm. Cov kab ke no zoo ib yam li Google's organic ranking algorithms. Kev tshaj tawm nrog QS siab muaj feem cuam tshuam rau cov neeg siv ntau dua thiab yuav hloov dua siab tshiab. Ntxiv mus, QS siab yuav txo tus nqi ib nyem (CPC).
Koj QS tseem ceeb vim nws txiav txim siab npaum li cas koj yuav them rau ib lo lus tseem ceeb. Cov ntsiab lus nrog QS qis yuav ua rau kev ua haujlwm tsis zoo thiab CTR qis. Kev tshaj tawm nrog QS siab yuav tau txais kev tso kawm zoo dua thiab ua kom muaj txiaj ntsig zoo. Qhov qhab nia zoo yog ntsuas ntawm qhov ntsuas ntawm ib mus rau 10. Tej zaum koj yuav xav zam cov ntsiab lus tsis zoo hauv pab pawg. Nyob ntawm koj txoj kev lag luam, koj QS yuav poob qis dua kaum, uas tuaj yeem nce koj cov nqi.
Google's Quality Score yog txiav txim siab los ntawm qhov tseeb ntawm koj qhov kev tshaj tawm, lo lus tseem ceeb, thiab nplooj ntawv tsaws. Yog cov qhab nia zoo siab, koj qhov kev tshaj tawm yuav muaj feem cuam tshuam rau lo lus tseem ceeb. Hloov pauv, yog tias koj QS qis, tej zaum koj yuav tsis cuam tshuam li koj xav. Nws yog lub hom phiaj tseem ceeb ntawm Google los muab cov kev paub zoo tshaj plaws rau cov neeg siv thiab yog tias koj qhov kev tshaj tawm tsis phim cov ntsiab lus ntawm lub xaib, koj yuav plam cov neeg siv khoom.
Txhawm rau txhim kho koj QS, koj yuav tsum xyuas kom meej tias koj cov lus tshaj tawm yog qhov kev tshawb nrhiav ntawm koj cov neeg siv. Qhov ntawd txhais tau hais tias koj cov lus tseem ceeb yuav tsum sib ze rau qhov lawv tab tom nrhiav. Ib yam li ntawd, daim ntawv tshaj tawm yuav tsum tau ntes tab sis yuav tsum tsis txhob yuam kev ntawm lub ntsiab lus. Ntxiv rau, nws yuav tsum nyob ib puag ncig los ntawm cov ntsiab lus tshawb nrhiav thiab cov ntawv muaj feem cuam tshuam. Qhov no ua kom ntseeg tau tias koj daim ntawv tshaj tawm yuav tshwm sim hauv qhov pom kev zoo tshaj plaws.
Nyob rau hauv ib tug nutshell, Cov qhab nia zoo yog qhov qhia tau tias muaj feem cuam tshuam rau koj cov kev tshaj tawm thiab lawv ua tau zoo npaum li cas. Cov qhab nias zoo yog xam raws li CPC twv koj tau teeb tsa. Qhov qhab nia siab dua qhia tau tias koj qhov kev tshaj tawm ua haujlwm tau zoo thiab hloov pauv cov neeg tuaj saib. Txawm li cas los, Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias QS siab dua yuav txo koj tus nqi ib nyem (CPC) thiab nce tus nqi ntawm kev hloov dua siab tshiab uas koj tau txais.
Kev sib tw dav hauv Adwords tuaj yeem yog lub tswv yim phem. Kev tshaj tawm tuaj yeem tshwm sim rau cov neeg uas tshawb nrhiav cov ntsiab lus tsis sib xws, them nyiaj tshaj tawm cov nyiaj uas lawv tsis muaj thiab poob rau lwm tus tshaj tawm. Koj tuaj yeem siv qhov kev sib tw dav dav kom tsis txhob muaj teeb meem zoo li no, tab sis koj yuav tsum siv lub “hauv” los yog “ntxiv” kos npe rau hauv koj lub sijhawm tshawb nrhiav. Qhov ntawd yog, koj tuaj yeem cais cov ntsiab lus xws li liab, liab, thiab qhov ntau thiab tsawg, tab sis koj tsis tuaj yeem ntxiv lawv rau koj qhov tsis zoo.
Hloov kho qhov sib tw dav yog qhov nruab nrab nruab nrab ntawm qhov sib tw dav thiab kab lus. Qhov kev xaiv no tso cai rau koj los tsom rau cov neeg tuaj saib coob nrog cov nyiaj tsawg. Hloov kho qhov sib tw dav xauv ib tus neeg cov lus hauv ib kab lus tseem ceeb uas siv cov “+” parameter. Nws qhia Google tias cov lus nug tshawb fawb yuav tsum muaj cov ntsiab lus ntawd. Yog tias koj tsis suav cov lus “ntxiv” hauv koj lub sijhawm tshawb nrhiav, koj qhov kev tshaj tawm yuav tshwm sim rau txhua tus.
Hloov kho qhov sib tw dav hauv Adwords tso cai rau koj xaiv cov lus tseeb uas ua rau koj tshaj tawm. Yog tias koj xav mus cuag cov neeg coob li ntau tau, siv dav kev sib tw. Koj tseem tuaj yeem suav nrog cov sib txawv sib txawv thiab cov lus sib piv. Hom kev sib tw no tso cai rau koj los qhia cov kev hloov pauv uas cuam tshuam rau cov lus nug tshawb fawb. Koj tuaj yeem siv kev sib xyaw ua ke ntawm kev sib tw dav thiab kev hloov kho kom pom cov neeg tuaj saib ntau dua thiab nqaim koj lub hom phiaj.
Feem ntau, Hloov kho qhov sib tw dav yog qhov kev xaiv zoo dua thaum nws los txog rau cov ntsiab lus tshawb fawb tshwj xeeb. Hloov kho qhov sib tw dav yog qhov zoo dua rau cov lag luam me vim tias muaj cov neeg sib tw tsawg dua. Lawv tuaj yeem tsom cov ntsiab lus tshwj xeeb uas muaj kev tshawb nrhiav tsawg. Cov neeg no feem ntau yuav yuav ib yam dab tsi uas cuam tshuam rau lawv. Muab piv rau kev sib tw dav, hloov kev sib tw dav yuav muaj kev hloov dua siab tshiab. Kev hloov pauv dav dav hauv Adwords tuaj yeem tsom mus rau kev lag luam niche.
Ntxiv cov ntsiab lus tsis zoo hauv koj qhov kev sib tw Adwords yuav ua rau koj lub vev xaib tsis muaj tsheb khiav tsis xav tau. Cov lus tseem ceeb no tuaj yeem muab ntxiv rau ntau qib, los ntawm tag nrho cov phiaj xwm mus rau ib pawg neeg tshaj tawm. Txawm li cas los, Ntxiv cov ntsiab lus tsis zoo rau qib tsis raug tuaj yeem cuam tshuam koj qhov kev sib tw thiab ua rau tsis xav tau kev khiav tsheb mus rau hauv koj lub vev xaib. Vim tias cov ntsiab lus no yog qhov sib tw tiag tiag, xyuas kom meej tias koj xaiv qhov raug theem ua ntej ntxiv rau lawv. Hauv qab no yog qee cov lus qhia los pab koj ua qhov zoo tshaj plaws siv cov lus tsis zoo hauv koj qhov kev sib tw Adwords.
Thawj kauj ruam yog los tsim cov npe ntawm cov ntsiab lus tsis zoo rau koj cov phiaj xwm Adwords. Koj tuaj yeem tsim cov npe no rau cov neeg siv khoom sib txawv hauv tib txoj kab ntsug. Tsim ib daim ntawv teev npe, nyem lub cuab yeej icon nyob rau sab xis saum toj kawg nkaus ntawm Adwords UI thiab tom qab ntawd xaiv “Sib koom Library.” Koj tuaj yeem sau npe raws li koj xav tau. Thaum koj muaj koj daim ntawv teev npe, npe nws cov ntsiab lus tsis zoo thiab xyuas kom meej tias hom kev sib tw yog qhov tseeb.
Cov kauj ruam tom ntej yog ntxiv koj cov lus tsis zoo rau koj cov phiaj xwm Adwords. Los ntawm kev ntxiv cov ntsiab lus no, koj tuaj yeem paub tseeb tias koj cov lus tshaj tawm tau qhia rau cov neeg uas yuav nyiam koj cov khoom lossis cov kev pabcuam. Thaum ntxiv cov ntsiab lus tsis zoo yuav pab koj tswj koj qhov kev siv nyiaj tshaj tawm, lawv kuj tseem yuav pab koj txhim kho koj txoj kev khiav tsheb los ntawm kev tshem tawm cov kev tshaj tawm tsis zoo. Muaj ntau ntau txoj hauv kev los siv cov ntsiab lus tsis zoo hauv koj qhov kev sib tw, tab sis qhov kev qhia no yuav qhia koj txoj hauv kev zoo tshaj plaws.
Lwm cov lus qhia tseem ceeb uas yuav tsum nco ntsoov thaum tsim cov ntsiab lus tsis zoo rau koj cov phiaj xwm yog ntxiv cov ntawv sau tsis raug thiab ntau qhov sib txawv. Muaj ntau cov ntawv sau tsis raug yog muaj nyob rau hauv cov lus nug tshawb, thiab los ntawm kev ntxiv ntau ntau versions, koj yuav xyuas kom meej tias koj daim ntawv teev cov ntsiab lus tsis zoo yog qhov ua tau. Los ntawm kev ntxiv cov ntsiab lus tsis zoo no, koj tuaj yeem thaiv kev tshaj tawm los ntawm kev tshwm sim rau cov kab lus tshwj xeeb thiab cov ntsiab lus. Muaj lwm txoj hauv kev los ua cov ntsiab lus tsis zoo hauv koj qhov kev sib tw. Koj tuaj yeem suav cov ntsiab lus tsis zoo no hauv pawg tshaj tawm thiab cov phiaj xwm, xws li siv cov kab lus sib tw tsis zoo thiab ntxiv lawv rau koj qhov kev tshaj tawm.
Thaum teeb tsa cov ntsiab lus tsis zoo, koj yuav tsum ua li ntawd rau theem phiaj xwm. Cov lus tseem ceeb no yuav thaiv kev tshaj tawm los ntawm kev qhia rau cov lus nug tshawb nrhiav uas tsis cuam tshuam rau koj cov khoom. Piv txwv li, yog tias koj muag khau ncaws pob, nws yuav yog qhov zoo tshaj los siv cov ntsiab lus tsis zoo ntawm qib kev sib tw. Txawm li cas los, Txoj kev no tsis pom zoo rau txhua tus tshaj tawm. Nco ntsoov tshawb fawb cov ntsiab lus rau koj lub lag luam ua ntej teeb tsa cov ntsiab lus tsis zoo hauv Adwords.
