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To unlock the secrets of AdWords, you must learn how the system works. Tus yuam sij rau kev paub txog qhov system yog kom nkag siab tias AdRank suav li cas. Kev tshaj tawm nrog AdRank siab tshaj plaws yog nyob rau sab saum toj ntawm nplooj ntawv, thaum cov neeg uas qis dua AdRank tau txais cov pob hauv qab. Hauv AdWords, lub tshuab no hu ua tus nqi txo. Ntau qhov kev xeem ntawv pov thawj npog cov ncauj lus no. Tab sis ua ntej koj tuaj yeem pib sib tw, koj yuav tsum kawm paub ntsuas koj cov qhab nia Zoo thiab txiav txim siab seb koj qhov kev tshaj tawm cuam tshuam rau koj cov neeg tuaj saib.
Using a free tool like Ahrefs is an excellent way to identify keywords that your competitors are using. Cov cuab yeej no yuav cia koj tshawb nrhiav ntau pua lub npe sib txawv thiab tau txais cov lus qhia rau cov lus tseem ceeb. Cov lus qhia no tau muab tso rau hauv qhov kev txiav txim siab ntawm qhov nyuaj. Yog tias koj nyuam qhuav pib nrog Adwords, Tej zaum nws yuav nyuaj rau nrhiav cov ntsiab lus zoo rau lub hom phiaj. Hmoov zoo, muaj ntau cov ntsiab lus pub dawb los pab koj nrhiav cov lus tseem ceeb rau koj txoj kev lag luam.
Raws li nrog rau kev tshaj tawm kev tshaj tawm, Kev tshawb nrhiav lo lus tseem ceeb. Paub txog cov ntsiab lus twg koj cov neeg tuaj saib siv yog thawj kauj ruam rau kev sib tw ua tiav. Cov ntsiab lus nrog kev tshawb nrhiav siab yog cov kev xaiv zoo tshaj plaws rau kev tshaj tawm lub hom phiaj. Qhov ntim ntawm kev tshawb nrhiav rau txhua lo lus tseem ceeb yuav coj koj lub tswv yim tshaj tawm thiab pab koj tau txais kev pom zoo tshaj plaws. Ntxiv rau, koj yuav kawm cov ntsiab lus twg tsis muaj kev sib tw thiab cov twg yuav tau txais koj txoj haujlwm siab dua hauv SERP.
Tom qab tshawb nrhiav koj cov neeg tuaj saib, koj tuaj yeem pib sau cov ntsiab lus raws li cov kev tshawb fawb no. Txawm hais tias koj tab tom sau txog kev phais txha caj qaum los yog hiking blog, koj yuav xav tsom rau cov lus tseem ceeb uas cuam tshuam rau koj cov neeg tuaj saib. Cov lus tseem ceeb uas tib neeg feem ntau tshawb nrhiav yuav ua rau koj muaj feem cuam tshuam txog lawv. Los ntawm kev siv cov lus tseem ceeb, koj yuav pom ib theem siab ntawm kev hloov dua siab tshiab thiab nce tus nqi ntawm cov neeg tuaj xyuas koj lub xaib. Yog tias koj tab tom sim mus cuag cov kws kho mob, xav txog kev tsom mus rau cov ntsiab lus ntev-tails tsis yog cov ntsiab lus dav. Lawv sawv cev rau ib feem loj ntawm cov organic tsheb thiab muaj kev sib tw heev.
Lwm txoj hauv kev los tshawb nrhiav lo lus tseem ceeb yog kom nkag siab koj tus kheej hauv koj lub niche. Qhov no yuav tso cai rau koj txheeb xyuas cov lus nug uas koj cov neeg tuaj saib nug. Paub qhov lawv tab tom nrhiav yog qhov tseem ceeb rau kev ntes lawv cov xim. Siv Word Tracker los txheeb xyuas qhov koj cov neeg tuaj saib xav tau thiab siv cov ntaub ntawv ntawd los sau cov ntawv tshiab. Thaum koj pom koj cov lus tseem ceeb, koj yuav muaj qhov kawg ntawm cov ncauj lus los sau txog! Koj tuaj yeem siv koj cov kev tshawb fawb los ua cov ntawv tshiab, suav nrog cov uas teb cov lus nug no.
Cov kauj ruam tom ntej hauv kev tshawb fawb lo lus tseem ceeb rau Adwords yog los sau cov peev txheej cuam tshuam. EBSCOhost, piv txwv li, yog ib qho kev pab zoo heev. Nws yog tsev rau ntau tshaj plaub lab kab lus, thiab nws cov cuab yeej tshawb nrhiav tuaj yeem pab koj txiav txim siab cov ntsiab lus uas tib neeg yuav siv thaum tshawb nrhiav koj cov khoom lossis cov kev pabcuam. Nco ntsoov tias koj tab tom nrhiav nrog cov lus hais lossis hnub qub yog tias koj xav nrhiav ntau hom lus ntawm tib lo lus. Koj yuav tsum tau siv cov lus nyob ib puag ncig koj cov lus tseem ceeb kom ntseeg tau tias koj cov lus tshawb fawb muaj feem cuam tshuam li cas.
You have probably seen ads that claim to increase ROAS. Tab sis dab tsi yog txoj hauv kev zoo tshaj los nce ROAS yam tsis tau nce koj cov peev nyiaj? Koj tuaj yeem siv qhov kev sib tw automated rau Adwords. Nws tuaj yeem ua rau koj muaj ntug tshaj koj cov neeg sib tw. Google qhia koj tshaj tawm thaum koj cov neeg sib tw tsis pom. Tom qab ntawd koj tuaj yeem kho koj qhov kev twv raws li cov ntaub ntawv ntawd. Cov tswv yim no yuav nyuaj rau cov neeg siv tshiab, tab sis nws tsim nyog sim.
Koj tseem tuaj yeem siv hom Enhanced CPC twv kom nce koj txoj hauv kev ntawm kev hloov pauv. Txoj kev no yuav cia li nce lossis txo koj qhov kev twv raws li koj lub hom phiaj CTR, CVR, thiab CPA. Yog tias koj muaj CTR siab thiab xav tau ntau qhov nyem, koj tuaj yeem siv qhov Maximize Conversions xaiv. Cov tswv yim twv no tuaj yeem siv los ntawm ob qho tib si tshawb nrhiav thiab tso tawm cov tes hauj lwm. Txawm li cas los, nws tuaj yeem ua haujlwm tau zoo tshaj yog tias koj lub hom phiaj yog txhawm rau nce koj qhov hloov pauv hloov pauv.
Ntxiv mus, koj tseem tuaj yeem siv Target Impression Share (TIS) txoj kev los txo qhov kev ua tau zoo ntawm koj qhov kev sib tw. Txoj kev no yuav pab kom muaj ntau yam kev hloov dua siab tshiab, thaum tiv thaiv overspend. Txawm li cas los, nws tsis pom zoo rau cov ntaub ntawv. Nws yog qhov zoo tshaj plaws rau cov vev xaib nrog cov peev nyiaj siab, vim nws yuav pab tau koj txuag lub sij hawm los ntawm automating cov bids. Ib qho kev sib tw zoo yog qhov tseem ceeb kom nce ROI.
Lub tswv yim sib tw tuaj yeem yooj yim li kev teeb tsa cov peev nyiaj thiab siv cov lus tseem ceeb ntawm kev sib tw los tsav ntau cov clicks thiab impressions. Koj tuaj yeem siv lub Hom Phiaj Tshawb Nrhiav Nplooj Chaw (TSP) kev sib tw lub tswv yim los ua kom muaj kev paub txog kev lag luam. Tab sis, tsis muaj ib qho kev sib tw uas ua haujlwm thawj zaug. Koj yuav tsum sim ob peb lub tswv yim sib txawv ua ntej daws qhov ua haujlwm zoo tshaj plaws. Dhau li, koj yuav tsum saib xyuas koj cov kev ntsuas kev ua tau zoo, xws li tus nqi hloov dua siab tshiab, CTR, thiab tus nqi rau ib qho kev hloov pauv. Ces, koj tuaj yeem txheeb xyuas seb koj yuav tau txais nyiaj rov qab los ntawm koj qhov kev tshaj tawm.
Koj tseem tuaj yeem siv lub mobile app kom nce kev hloov pauv. Yog tias koj cov khoom lossis kev pabcuam yog mobile-phooj ywg, koj tuaj yeem teeb tsa tus nqi qis dua ntawm cov khoom siv mobile. AdWords yuav cia li kho qhov kev twv kom nyiam cov neeg siv no. Kuj, koj tuaj yeem teeb tsa koj qhov kev twv kom qis dua rau cov neeg siv desktop. Lwm zaus tus neeg siv khoom tuaj xyuas koj lub vev xaib, lawv muaj peev xwm yuav nws. Yog li, tus yuam sij yog kho koj qhov kev twv thiab ua kom zoo dua koj qhov kev tshaj tawm!
When you run an Adwords campaign, koj yuav tau xaiv ntawm Standard Delivery thiab Accelerated Delivery. Standard Delivery nthuav tawm ad impressions tusyees nyob rau hauv ib hnub, thaum Accelerated Delivery qhia koj qhov kev tshaj tawm ntau npaum li sai tau kom txog thaum koj cov peev nyiaj txhua hnub tag nrho. Hauv ob qho xwm txheej, koj pheej tsis tau txais kev tshoov siab txaus. Yog tias koj cov peev nyiaj tsawg, koj tuaj yeem siv Kev xa khoom nrawm kom kawm paub ntxiv txog koj qhov kev tshaj tawm txoj haujlwm thiab nyem los ntawm tus nqi.
Muaj ntau ntau txoj hauv kev los kho cov qauv xa khoom rau koj qhov kev sib tw Adwords, tab sis lub neej ntawd teeb tsa yog Standard. Txawm li cas los, yog tias koj siv kev xa khoom nrawm, koj tuaj yeem siv nyiaj txiag txhua hnub ntawm $10 khiav koj txoj kev sib tw. Txawm tias qhov kev xaiv tom kawg yuav yog qhov kev xaiv zoo dua rau cov uas muaj peev nyiaj tsawg, tus qauv xa khoom yuav raug nqi ntau dua. Yog li ntawd, koj yuav tsum nkag siab qhov sib txawv ntawm ob qho tib si kom koj tuaj yeem ua kom koj cov peev nyiaj tau zoo tshaj plaws hauv kev lag luam uas tau txais txiaj ntsig tshaj plaws.
Kev siv nrawm nrawm yuav tsis yog qhov kev xaiv zoo tshaj plaws rau kev tshaj tawm nyiaj txiag tsawg. Thaum tus txheej txheem ua haujlwm zoo dua rau kev siv koj cov peev nyiaj txhua hnub, Kev xa khoom ceev ceev muaj CPC siab dua. Ad teem sijhawm tso cai rau koj los tswj xyuas thaum koj cov lus tshaj tawm tshwm hauv cov txiaj ntsig tshawb fawb. Los ntawm kev teeb tsa koj qhov kev twv, koj tuaj yeem tswj koj qhov kev tshaj tawm ntau npaum li cas. Nrog ceev tus me nyuam, koj qhov kev tshaj tawm yuav tshwm sim ntau dua thaum nruab hnub, thaum qeeb-loading tus qauv xa tawm qhia tshaj tawm ntau tus sib npaug thoob plaws hnub.
Tus qauv xa tawm yog txoj kev tshaj tawm tshaj tawm tshaj tawm rau Kev Tshawb Fawb Kev Sib Tw. Google kuj tseem tau ua kom ceev cov khoom xa tuaj tsuas yog kev tshaj tawm rau kev tshaj tawm kev lag luam. Raws li lub Cuaj Hli 2017, Google pib tsiv cov phiaj xwm los ntawm kev xa khoom nrawm mus rau tus qauv xa khoom. Txoj kev no yuav tsis muaj rau cov phiaj xwm tshiab, tab sis cov uas twb muaj lawm yuav cia li hloov mus rau tus qauv xa khoom. Txoj kev no yog ua raws li qhov xav tau ntawm kev ua haujlwm thoob plaws hnub. It will affect your ads’ CPC more than standard delivery.
The Quality Score of your Adwords ad is based on three main components: ad qhov tseeb, xav tias clickthrough tus nqi, thiab tsaws nplooj kev paub. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias Cov qhab nias zoo ntawm tib lo lus tseem ceeb hauv pawg ad sib txawv tuaj yeem sib txawv, nyob ntawm qhov muaj tswv yim tshaj tawm, nplooj tsaws, thiab demographic targeting. Qhov kev cia siab clickthrough tus nqi yuav hloov raws li koj qhov kev tshaj tawm mus nyob. Qhov ntau clicks koj tau txais, zoo dua.
Kom tau cov qhab nia zoo, siv cov ntsiab lus tseem ceeb hauv koj daim ntawv tshaj tawm. Ib daim ntawv luam uas sau tsis zoo yuav ua rau muaj kev xav tsis raug. Xyuas kom meej tias koj daim ntawv tshaj tawm yog nyob ib puag ncig los ntawm cov ntsiab lus tseem ceeb thiab cov ntawv muaj feem cuam tshuam. Qhov no yuav xyuas kom meej tias koj qhov kev tshaj tawm yuav tshwm sim nrog rau cov tshaj tawm uas cuam tshuam tshaj plaws. Kev sib raug zoo yog ib qho tseem ceeb ntawm cov qhab nia Zoo hauv Adwords. You can check your Ad copy by clicking on the “Ntsiab lus” section in the left-hand sidebar and then click on “Search Terms” at the top.
Koj qhov kev tshaj tawm Cov qhab nia Zoo yog qhov tseem ceeb rau kev txiav txim siab qhov ua tau zoo ntawm koj qhov kev sib tw. Qhov kev ntsuas no qhia txog qhov cuam tshuam ntawm koj qhov kev tshaj tawm thiab nplooj ntawv tsaws rau cov neeg tshawb nrhiav. Kev tshaj tawm zoo tshaj plaws yuav muaj kev vam meej ntau dua thiab hloov pauv dua li qhov tsis zoo. Qhov qhab nia zoo tsis nyob ntawm kev sib tw; xwb, nws yog nyob ntawm qhov tseeb ntawm lo lus tseem ceeb thiab nplooj tsaws. Koj qhov qhab nia zoo tshaj tawm yuav nyob twj ywm, txawm tias koj hloov koj qhov kev twv.
Muaj ntau yam uas cuam tshuam qhov qhab nia zoo ntawm koj qhov kev sib tw Adwords. Cov no suav nrog cov ntsiab lus, kev tshaj tawm, thiab qhov point point. Kev sib raug zoo yog qhov tseem ceeb, yog li nco ntsoov siv cov ntsiab lus tseem ceeb hauv koj qhov kev tshaj tawm thiab nplooj ntawv tsaws. Los ntawm ua raws li peb lub tswv yim no, koj tuaj yeem ua tiav qhov qhab nia zoo tshaj plaws rau Adwords phiaj xwm. Thaum nws los txog rau koj qhov phiaj xwm, Cov qhab nia zoo yuav tsum ib txwm siab. Koj tuaj yeem txhim kho koj cov ntsiab lus thiab koj nplooj ntawv tsaws qhov kev ua tau zoo.
Ib qho tseem ceeb tshaj plaws uas yuav tsum nco ntsoov thaum sim nce koj qhov qhab nia zoo ntawm Adwords yog kom nco qab txog keeb kwm kev ua tau zoo ntawm koj tus account. Qhov zoo dua koj qhov kev ua yeeb yam keeb kwm, qhov zoo dua koj qhov kev ua tau zoo yav tom ntej. Google muab nqi zog rau cov neeg uas paub lawv ua dab tsi thiab rau txim rau cov neeg uas txuas ntxiv siv cov txuj ci qub. Npaj kom tau qhab nia zoo hauv Adwords cov phiaj xwm kom nce koj cov kev hloov pauv. Koj qhov phiaj xwm tsis tuaj yeem kim dhau kom tau txais cov txiaj ntsig koj xav tau.
