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Muaj ntau yam uas koj yuav tsum paub ua ntej tshaj tawm kev tshaj tawm hauv Adwords. If you’re unsure of where to begin, nyeem tsab xov xwm no kom paub txog cov ntsiab lus tseem ceeb, Kev xaiv hom phiaj, Kev sib tw, thiab hloov dua siab tshiab nrhiav. Koj tuaj yeem khij ob lub thawv thiab luam tawm thiab muab tso tawm los ntawm lwm qhov chaw. Thaum koj tau theej koj qhov kev tshaj tawm, nco ntsoov tias koj hloov lub ntsiab lus thiab luam yog tias xav tau. Thaum kawg, koj cov ntawv tshaj tawm yuav tsum zoo li cov uas koj pom thaum muab piv rau lawv.
Google has just rolled out a new feature called ‘Keyword Themes’ which will help advertisers target their ads more efficiently. Cov ntsiab lus tseem ceeb yuav muaj nyob rau hauv Smart Campaigns feature hauv lub lis piam tom ntej. Google tshaj tawm cov tswv cuab ntawm cov cuab yeej tshiab tsim los txo cov teebmeem ntawm COVID-19 kev kaw, suav nrog Smart Campaigns. Nyeem rau kom paub seb yuav ua li cas thiaj li siv tau cov cuab yeej tshiab no. Cia peb nkag mus rau qee qhov ntawm lawv.
Ib qho txiaj ntsig ntawm cov ntsiab lus tseem ceeb yog tias lawv ua kev sib piv ntawm cov ntsiab lus hauv tib pawg yooj yim. Piv txwv li, Nws yog ib qho nyuaj los sib piv qhov kev ua tau zoo ntawm cov ntsiab lus sib txawv rau khau thiab tiab thaum lawv nyob hauv ib pawg ad. Txawm li cas los, yog tias koj ua raws li cov txheej txheem kev xav tau, koj tuaj yeem sib piv cov ntsiab lus tau yooj yim ntawm kev tshaj tawm thiab pawg tshaj tawm. Txoj kev no, koj yuav muaj daim duab meej dua ntawm cov ntsiab lus twg muaj txiaj ntsig zoo tshaj plaws rau txhua yam khoom lag luam.
Relevancy – When people use Google search engines to find products, ads containing relevant keywords are more likely to be clicked. Relevance also helps improve the Quality Score and clickthrough rate. By using similar keywords in different ad groups, you can save money and time. A few key strategies to improve keyword relevancy include:
You can choose to use the campaign-level targeting for mobile and display ads. Cov phiaj xwm phiaj xwm feem ntau siv tau rau txhua qhov kev tshaj tawm hauv kev sib tw, thiab pab pawg tshaj tawm tuaj yeem hla dhau qhov phiaj xwm phiaj xwm. Txhawm rau hloov koj lub hom phiaj phiaj xwm phiaj xwm, koj yuav tsum mus rau qhov chaw tab, ces nyem rau qhov chaw hom phiaj. Nyem Kho kom raug hloov kho qhov chaw lub hom phiaj koj tau xaiv. Koj tuaj yeem cais qhov chaw tshwj xeeb los ntawm koj cov neeg tuaj saib. Xwb, koj tuaj yeem kho qhov kev sib tw rau qhov chaw tshwj xeeb.
Lwm qhov tseem ceeb ntawm kev tshaj tawm kev tshaj tawm xov xwm tshaj tawm yog lub hom phiaj zoo. YouTube, piv txwv, tso cai rau koj tsom los ntawm desktop, ntsiav tshuaj, los yog mobile devices. Koj tuaj yeem xaiv seb qhov kev tshaj tawm yuav tshwm sim hauv ib cheeb tsam tshwj xeeb. Ntau lub khw muag khoom hauv tebchaws thiab hauv zos, yog li nws yog ib qho tseem ceeb los xav txog qhov twg cov neeg tuaj saib nyob. If you’re trying to reach a large audience, you may want to use metro targeting. But be aware that metro targeting may be too broad for your local business.
Using affinity audiences can help you target your audience based on interests, habits, and other details. Txoj kev no, you’ll be able to reach the people who are most likely to be interested in your products or services. Ntxiv rau, you can target these people directly by listing your website or keywords. Google Adwords will use your keyword data to create your affinity audience. Ces, your ad will appear in front of the right people based on their interests, habits, and demographic data.
Retargeting ads are a great option if you don’t know which audience you’re targeting. Remarketing allows you to reach existing visitors while retargeting allows you to target new ones. The same applies to display ads on other websites. You may even be able to target multiple pages for your ad campaign. With these methods, you can reach a large audience. If you want to reach a wider audience, you can target multiple pages for a specific topic.
While keyword targeting has been the backbone of paid search since its beginning, audience targeting is an important tool in online advertising. It allows you to choose who sees your ads and ensures that your advertising budget goes to the people most likely to buy. Txoj kev no, you’ll be sure to get a return on your ad budget. It’s important to always refer back to your strategy when deciding on audience targeting.
You can choose between two different ways of bidding on Adwords. The most common is Cost Per Click (CPC). This type of bidding requires advertisers to decide how much they’re willing to pay for each click. This method is considered the standard, but isn’t the only way to bid. There are several other methods, ib yam nkaus. Here are some of them:
Product keywords aren’t exactly keywords for AdWords (PPC). Cov no yog cov npe khoom thiab cov lus piav qhia uas tib neeg tau ntaus rau hauv qhov kev tshawb nrhiav bar. Koj tseem yuav tau hloov kho cov npe khoom yog tias cov lus nug muaj txiaj ntsig pib tshwm sim hauv koj qhov kev sib tw PPC. Nov yog qee cov lus qhia txhawm rau txhim kho koj cov lus tseem ceeb xaiv. Hauv PPC tshaj tawm, showcase tus neeg muag khoom ntsuam xyuas. Yuav kom maximize conversion, koj yuav tsum tau kho koj cov lus tseem ceeb thiab kev twv.
Automated bid tswv yim tuaj yeem pab koj txiav txim siab tawm ntawm kev tshaj tawm them nyiaj, tab sis manually kho koj qhov kev twv yuav muab tau zoo dua rau koj. Thaum koj qhov kev twv txiav txim siab npaum li cas koj yuav them rau ib lo lus tseem ceeb, nws tsis tas yuav txiav txim siab seb koj nyob qhov twg hauv Google cov txiaj ntsig tshawb nrhiav. Qhov tseeb, Google yuav tsis xav kom koj tau txais qhov chaw saum toj kawg nkaus rau koj cov lus tseem ceeb yog tias koj siv ntau tshaj qhov tsim nyog. Txoj kev no, koj yuav tau txais kev pom tseeb dua ntawm koj ROI.
Koj tseem tuaj yeem siv cov kev hloov pauv hloov pauv rau lub hom phiaj thaj chaw tshwj xeeb, khoom siv hluav taws xob, thiab cov sijhawm ua haujlwm. Los ntawm kev siv cov khoom sib tw, koj tuaj yeem xyuas kom meej tias koj qhov kev tshaj tawm tsuas yog tshwm sim hauv cov vev xaib cuam tshuam. Nws tseem ceeb heev uas yuav tau saib xyuas koj cov kev tshaj tawm thiab kev twv kom paub tseeb tias koj tau txais ROI zoo tshaj plaws. And don’t forget to monitor the performance of your ads and bids – they’re crucial to the success of your paid advertising campaign.
Smart campaigns divide their bidding into multiple “ad groups.” They put ten to fifty related phrases in each group, thiab ntsuas txhua tus ntawm tus kheej. Google siv tus nqi siab tshaj plaws rau txhua pab pawg, yog li lub tswv yim tom qab lub phiaj los nqis tes yog intelligently faib kab lus. Yog li, if you want your ads to be displayed in front of your target audience, you should make smart decisions about bidding on Adwords. Txoj kev no, your ads can reach your target audience and increase sales.
To increase your return on ad spend, you should set up Adwords conversion tracking. You can do this by entering different values for different types of conversions. Koj tuaj yeem xaiv taug qab ROI los ntawm kev nkag mus rau qhov sib txawv ntawm cov nqi sib txawv. Koj tuaj yeem xaiv suav nrog kev hloov pauv hauv ib lub sijhawm, piv txwv, txhua zaus ib tug neeg reloads koj ad. Txoj kev no, koj tuaj yeem taug qab pes tsawg tus neeg tau saib koj qhov kev tshaj tawm, tab sis tsis tas yuav ib yam dab tsi.
Thaum koj tau siv Adwords hloov dua siab tshiab nrhiav, koj tuaj yeem xa tawm cov ntaub ntawv no mus rau Google Analytics kom pom cov kev tshaj tawm twg tau coj mus rau ntau qhov kev hloov pauv. Koj tuaj yeem xa cov kev hloov pauv no rau Google Analytics. Tab sis nco ntsoov tsis txhob muab ob npaug rau thiab import cov ntaub ntawv los ntawm ib qhov chaw mus rau lwm qhov. Lwm yam, koj tuaj yeem xaus nrog ob daim ntawv theej ntawm tib cov ntaub ntawv. Qhov no tuaj yeem ua rau muaj teeb meem. Qhov no yog ib qho teeb meem tshwm sim thiab tuaj yeem zam tau los ntawm kev siv tib lub cuab yeej hloov dua siab tshiab AdWords.
Thaum koj tseem tuaj yeem siv Adwords hloov pauv kev taug qab los ua kom koj lub lag luam ua haujlwm tau zoo, Nws tuaj yeem siv sijhawm ntev thiab ntxhov siab los txheeb xyuas qhov ua haujlwm thiab qhov tsis ua haujlwm. Qhov tseem ceeb yog los txiav txim seb hom kev hloov pauv tseem ceeb tshaj plaws rau koj lub lag luam thiab taug qab lawv. Thaum koj tau txiav txim siab seb hom kev hloov pauv twg koj yuav taug qab, koj tuaj yeem txiav txim siab seb koj tau txais nyiaj npaum li cas nrog txhua qhov nyem lossis hloov pauv.
Yuav pib nrog Adwords hloov dua siab tshiab nrhiav, koj yuav tsum txuas Google Analytics rau koj lub vev xaib. Koj yuav tsum xaiv cov qeb uas cuam tshuam thiab lub npe hloov pauv hauv Google Analytics. Kev hloov pauv kev taug qab yog qhov muaj txiaj ntsig zoo rau kev taug qab cov txiaj ntsig ntawm kev tshaj tawm thiab kev ua ntawm cov neeg siv khoom. Even a small increase in conversion rate can help you grow your business. Since every click costs money, you’ll want to know what is working and what isn’t.
The Google Tag Assistant can help you set up conversion tracking for your website. You can also use Google Tag Manager to implement it. Using the Google Tag Assistant, you can check the status of the conversion tracking tags. Thaum tag lawm, koj tuaj yeem siv Google Tag Assistant plugin los saib seb koj qhov kev hloov pauv hloov pauv tau ua haujlwm li cas. Thiab nco ntsoov siv lwm txoj kev hloov pauv hloov pauv uas ua haujlwm zoo rau koj lub vev xaib. Cov lus qhia no tuaj yeem pab koj tau txais txiaj ntsig zoo tshaj plaws ntawm koj cov phiaj xwm Adwords.
