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Hauv Adwords, koj tuaj yeem teeb tsa koj qhov kev tshaj tawm los ntawm kev xaiv Broad match lossis Phrase match. Koj tuaj yeem teeb tsa ib pawg lus tseem ceeb tshaj tawm. Thiab thaum kawg, koj tuaj yeem kho koj cov qhab nia Zoo rau koj nyiam. Tab sis ua ntej koj pib, muaj tej yam tseem ceeb uas yuav tsum nco ntsoov. Kev sib tw dav: Nws yog txoj hauv kev zoo tshaj plaws los nrhiav cov neeg uas tab tom nrhiav rau koj cov khoom lossis kev pabcuam. Cov lus sib phim: Qhov kev xaiv no yog qhov zoo tshaj plaws rau cov neeg uas muaj lub tswv yim dav txog cov khoom lossis kev pabcuam uas lawv muab.
Thaum siv broad match hauv Adwords, koj xav kom koj qhov kev tshaj tawm tsom rau cov lus tseem ceeb. Broad match keywords muaj qhov kev xav loj tshaj plaws thiab tuaj yeem pab koj nrhiav cov ntsiab lus tseem ceeb tshaj plaws. Nyob rau hauv lem, broad match lo lus tseem ceeb tuaj yeem pab koj txuag nyiaj ntawm koj cov peev nyiaj tshaj tawm los ntawm kev txo qis tsis cuam tshuam thiab nce kev hloov pauv.. Cov ntsiab lus dav dav kuj tuaj yeem siv los tsom rau kev lag luam niche. Broad match keywords kuj zoo rau cov tuam txhab uas muaj ntau yam khoom thiab cov kev pab cuam.
Piv txwv li, ib lub chaw khaub ncaws yuav muag me ntsis dub dresses, los yog plus-size poj niam dresses. Kev sib tw dav tuaj yeem nthuav dav kom suav nrog cov ntsiab lus no ua qhov tsis zoo. Ib yam li ntawd, koj tuaj yeem cais cov ntsiab lus xws li liab lossis liab. Koj yuav pom tias qhov sib tw dav yuav ntse dua ntawm cov nyiaj tshiab thiab cov phiaj xwm tshiab. Nws ua rau kev txiav txim siab siv cov ntsiab lus tshwj xeeb, tab sis yog tias koj tsis paub meej txog qhov koj tab tom sim tsom, sim ib qho kev sib tw dav ua ntej.
Raws li tus tshaj tawm tshiab, tej zaum koj yuav xav siv dav match raws li koj hom default. Txawm li cas los, Nws yog ib qho tseem ceeb kom nco ntsoov tias kev sib tw dav tuaj yeem ua rau kev tshaj tawm uas yuav tsis cuam tshuam rau koj lub lag luam. Kuj, koj yuav tsum tau nrog cov lus nug tshawb nrhiav uas xav tsis thoob uas yuav tsis cuam tshuam. Qhov no tsis yog lub tswv yim zoo yog tias koj tshiab rau Adwords thiab tsis muaj lub tswv yim yuav siv ntau hom kev sib tw.
Thaum siv broad match hauv Adwords, xyuas kom tseeb tias koj tab tom tsom rau cov lus tseem ceeb. Broad match yog hom kev sib tw tshaj plaws, yog li nws tso cai rau koj cov lus tshaj tawm tuaj rau ntau yam lus. Qhov no tuaj yeem pab koj tau txais ntau qhov clicks ntawm koj qhov kev tshaj tawm, tab sis koj tseem yuav tau ua tib zoo saib xyuas lawv thiab xyuas kom lawv muaj feem cuam tshuam rau koj txoj kev lag luam. Yog li, thaum xaiv ib lo lus tseem ceeb phim dav, xyuas kom nws phim koj lub lag luam’ kev ua lag luam niche.
Siv qhov kev xaiv kab lus sib tw hauv Adwords tso cai rau koj kom paub seb cov neeg siv khoom tab tom nrhiav dab tsi los ntawm kev txheeb xyuas qhov lawv ntaus hauv qhov tshawb nrhiav. Los ntawm kev txwv koj qhov kev siv nyiaj rau kev tshawb fawb nrog cov kab lus tseeb, koj tuaj yeem tsom koj cov neeg tuaj saib zoo dua. Phrase Match yog ib txoj hauv kev zoo los txhim kho kev ua tau zoo ntawm koj qhov kev tshaj tawm thiab tau txais ROI siab dua. Yog xav paub ntxiv txog kab lus sib tw hauv Adwords, nyeem rau.
Nrog rau qhov teeb meem no, koj cov lus tseem ceeb yuav raug tsom zoo dua vim lawv muaj feem cuam tshuam nrog cov neeg tab tom nrhiav. Google tau siv hom kev sib tw txij thaum pib ntawm kev tshawb nrhiav them nyiaj. Hauv 2021, lawv hloov txoj kev koj siv cov chaw no. Cov kab lus sib tw yog qhov hloov pauv rau kev hloov pauv dav dav. Txog tam sim no, koj yuav tsum siv ob hom kev sib tw. Cov kab lus sib tw yuav tsum muaj cov ntsiab lus tseem ceeb nyob rau hauv tib txoj kev raws li cov lus nug thiab cov kab lus.
Piv txwv li, ib kab lus match account yuav muaj txiaj ntsig ntau dua li tus account tiag tiag. Cov tswv yim no yuav tsis tshwm sim rau kev tshawb nrhiav nrog lo lus tseem ceeb, tab sis nws yuav tshwm sim rau cov kab lus uas cuam tshuam rau koj txoj haujlwm. Cov lus sib tw hauv Adwords yog ib txoj hauv kev zoo rau cov neeg siv yam tsis muaj npe loj loj. Yog li, Dab tsi yog qhov zoo ntawm kev siv Phrase Match hauv Adwords? Muaj ob peb. Cia peb saib ntawm lawv txhua tus.
Daim ntawv teev cov ntsiab lus tsis zoo yog txoj hauv kev zoo tshaj los thaiv cov tsis xav tau clicks. Daim ntawv teev npe tsis zoo ntawm AdWords muaj ntau dua 400 cov ntsiab lus tsis zoo uas koj tuaj yeem siv los txhim kho koj cov kev tshaj tawm. Daim ntawv teev cov ntsiab lus tsis zoo yog ib qho cuab yeej zoo los pab koj txheeb xyuas cov ntsiab lus twg uas tsim cov ROI tsawg kawg. Koj tuaj yeem siv daim ntawv teev npe no kom txuag tau kaum mus rau nees nkaum feem pua ntawm koj qhov kev tshawb nrhiav ad siv. Koj tseem tuaj yeem siv cov lus tsis zoo nrog cov ntsiab lus tseem ceeb.
Tsim ib qho Adwords ib lo lus tseem ceeb tshaj tawm pawg yog qhov yooj yim. Ib qho txiaj ntsig ntawm hom kev tshaj tawm no yog tias nws yog hyper-specific rau ib lo lus tseem ceeb. Qhov no tuaj yeem txhim kho koj cov qhab nia zoo thiab pab koj tau txais cov nqi qis dua ib qho kev hloov pauv. Nws kuj pab kom phim cov ntsiab lus rau kev tshaj tawm. Ad pab pawg editor yog ib qho yooj yim mus use thiab tso cai rau koj luam tawm cov pab pawg neeg uas twb muaj lawm nyob rau hauv ib tug teeb meem ntawm feeb.
Tsim ib pawg lus tseem ceeb tshaj tawm tsis yog rau cov pib tshiab. Koj tsuas yog yuav tsum siv nws rau cov ntsiab lus uas tau txais 20 rau 30 tshawb nrhiav txhua lub hlis. Txoj kev no muaj nws qhov tsis zoo thiab tsuas yog yuav tsum tau siv nrog ceev faj. Ntxiv rau, nws tuaj yeem nkim sijhawm thiab siv zog. Koj yuav tsum cais koj pawg tshaj tawm thaum koj paub tseeb tias koj cov lus tseem ceeb yuav muaj kev tshawb nrhiav siab. Kom paub meej tias koj siv txoj kev no kom raug, nco ntsoov ua raws li cov kauj ruam no.
Thaum tsim SKAG, nco ntsoov siv cov ntsiab lus sib luag. Qhov no yuav pab koj kom tsis txhob siv cov ntsiab lus tsis zoo thiab txhim kho koj qhov kev nyem-los ntawm tus nqi. Koj tseem tuaj yeem siv SKAGs los ntsuas cov neeg sib txawv tweaks thiab kev hloov pauv. Nco ntsoov tias lo lus tseem ceeb sib tw yuav tsis ua raws li thaj chaw lossis ntawm cov khoom siv. Yog tias pawg tshaj tawm suav nrog tsuas yog ib yam khoom, koj yuav xav txwv tus naj npawb ntawm cov ntsiab lus tiag tiag hauv nws.
Lwm qhov muaj txiaj ntsig zoo ntawm Cov Pab Pawg Cov Ntsiab Lus Ib Leeg yog lub peev xwm los kho koj qhov kev twv raws li cov lus tseem ceeb thiab cov neeg siv tus cwj pwm. Qhov no tso cai rau koj kom tau txais ntau dua click-dhau tus nqi, Cov qhab nia zoo dua, thiab cov nqi qis dua. Txawm li cas los, ib qho kev tsis zoo yog qhov kev tshaj tawm tsuas yog tshwm sim thaum ib lo lus tseem ceeb tshawb nrhiav. Hauv luv, ib pawg lus tseem ceeb tshaj tawm yuav tsum siv thaum koj nyob 100% paub tseeb tias koj cov khoom yuav muag.
Muaj peb yam uas cuam tshuam rau koj Cov qhab nia Zoo rau Adwords, thiab txhim kho lawv txhua tus yog qhov tseem ceeb kom tau txais qib siab. Nov yog qee cov tswv yim uas koj tuaj yeem siv los txhim kho koj cov qhab nia. Nyeem rau kom paub ntxiv. o Xaiv cov ntawv tshaj tawm zoo. Yog tias daim ntawv tshaj tawm yog qhov dav heev, cov neeg siv yuav tsis tuaj yeem txiav txim siab seb nws puas tsim nyog. Xyuas kom tseeb tias daim ntawv tshaj tawm phim koj cov lus tseem ceeb, thiab nyob ib puag ncig nws nrog cov ntawv txheeb thiab cov ntsiab lus tshawb nrhiav. Thaum tus neeg tshawb nrhiav nyem rau ntawm qhov kev tshaj tawm, nws nqa qhov cuam tshuam tshaj plaws. Cov qhab-nees zoo yog nyob ntawm qhov sib xws.
o Saib xyuas koj cov qhab nia zoo. Yog tias koj pom daim ntawv tshaj tawm uas tau txais CTR qis, tej zaum nws yuav yog lub sij hawm los ncua nws thiab hloov lo lus tseem ceeb. Koj yuav tsum hloov nws nrog lwm yam. Tab sis saib xyuas cov pab pawg tsis zoo lo lus tseem ceeb! Cov no yog cov uas yuav muaj kev cuam tshuam tsis zoo rau koj qhov qhab nia zoo. Hloov lawv yuav tsis tsuas yog nce koj cov qhab nia zoo xwb, tab sis kuj pab txhim kho koj daim ntawv tshaj tawm. Yog li tsis txhob hnov qab xyuas koj cov qhab nia zoo feem ntau!
o Txheeb xyuas koj qhov kev nyem-los ntawm tus nqi. Cov qhab nia zoo yog qhov ntsuas ntawm pes tsawg tus neeg tau nyem rau ntawm koj qhov kev tshaj tawm tom qab pom nws hauv kev tshawb fawb. Piv txwv li, yog 5 cov neeg tau nyem koj qhov ad tab sis tsis nyem koj qhov ad, koj qhov qhab nia zoo yog 0.5%. Yog tias qhov qhab nia zoo yog siab, koj qhov kev tshaj tawm yuav tshwm sim siab dua hauv kev tshawb nrhiav, thiab yuav raug nqi koj tsawg dua. Nws yog ib qho tseem ceeb kom nco ntsoov tias koj tswj tsis tau txhua yam, yog li nco ntsoov xyuas qhov ntsuas no thiab.
Lwm yam uas cuam tshuam cov qhab nia zoo yog tus nqi ib nyem. Qhov qhab nia tsis zoo yuav ua rau koj CPC nce, tab sis cov teebmeem txawv ntawm lo lus tseem ceeb rau lo lus tseem ceeb. Raws li nrog ntau lwm yam ntawm kev tshawb fawb cav kev lag luam, Nws tsis tuaj yeem pom tias Cov qhab nia Zoo cuam tshuam li cas CPC tam sim ntawd, yog li saib nws dhau sijhawm. Kev nce koj cov qhab nia Zoo tuaj yeem muaj kev cuam tshuam loj rau kev ua tiav ntawm koj qhov kev tshaj tawm kev lag luam. Cov txiaj ntsig ntawm cov qhab nia Zoo siab yuav pom meej thaum lub sijhawm.
Thaum txiav txim siab tus nqi ib nias koj tuaj yeem siv raws li lub hom phiaj, xav txog koj cov khoom muaj nqis thiab koj cov peev nyiaj. Piv txwv li, ib yam khoom uas raug nqi $200 tuaj yeem tsim ntau npaum li 50 nyem ntawm CPC ntawm $.80, uas yuav yog a 5:1 rov qab los ntawm kev nqis peev (ROI). Hauv lwm lo lus, yog tias koj tab tom sim muag ib $20,000 khoom, ib CPC $0.80 yuav net koj muag ntawm $20,000, yog tias koj muag ib $40 khoom, koj yuav siv tsawg dua qhov ntawd.
Muaj ntau txoj hauv kev los txo tus nqi ib nyem. Ib cag ntawm optimizing extensions thiab tsaws nplooj ntawv, kuj tseem muaj qee cov tswv yim los txo CPC. Koj tuaj yeem ua raws Marta Turek cov lus qhia yuav ua li cas txo CPC hauv txoj hauv kev zoo tshaj plaws uas tsis muaj kev cuam tshuam kev pom thiab nyem. Txawm hais tias tsis muaj ib qho qauv zais cia kom tau txais ROI zoo dua, ua raws li cov tswv yim no yuav ua rau kom tau txais txiaj ntsig zoo dua thiab qis dua CPC. Yog li, Dab tsi yog txoj hauv kev zoo tshaj los txo koj cov nqi ib nyem rau Adwords?
Qhov zoo, koj tus nqi ib nias yuav nyob ib ncig ntawm tsib xees rau ib nias, thiab nws yog qhov zoo tshaj los tsom rau qhov ntawd. Qhov siab dua koj CTR, qhov ntau koj yuav khwv tau los ntawm kev sib tw. Raws li koj yuav tau them rau kev tshaj tawm, koj yuav tsum nkag siab txog tus nqi ntawm koj cov neeg siv khoom. Qhov no yuav txiav txim siab npaum li cas koj yuav tsum siv nyiaj kom tau txais koj cov ntawv tshaj tawm pom los ntawm koj cov neeg tuaj saib. Koj kuj yuav tsum xav txog CTR (nyem-los ntawm tus nqi) kom paub tseeb tias lawv muaj feem cuam tshuam thiab pab tau.
Tus nqi ib nyem rau Adwords tuaj yeem tswj hwm manually lossis txiav. Koj tuaj yeem teev koj cov peev nyiaj ntau tshaj plaws txhua hnub thiab xa cov ntawv twv. Google yuav xaiv qhov kev sib tw tshaj plaws kom tau raws li koj cov peev nyiaj. Koj kuj yuav tsum tau teeb tsa qhov siab tshaj plaws rau ib lo lus tseem ceeb lossis pawg tshaj tawm. Cov neeg sib tw tuav pov hwm tswj hwm qhov kev sib tw thaum Google txiav txim siab seb qhov kev tshaj tawm twg los tso rau hauv lub network. Tus nqi ib nias rau koj qhov kev tshaj tawm yog nyob ntawm seb qhov tsim tau zoo thiab ua kom zoo rau koj daim ntawv tshaj tawm.
