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Muaj ntau qhov kev txiav txim siab tseem ceeb thaum koj siv Adwords rau koj lub vev xaib. Knowing the costs, kev twv rau cov ntsiab lus, thiab hloov dua siab tshiab mus txog qhovtwg yog txhua yam tseem ceeb heev los ua qhov feem ntau ntawm qhov kev lag luam online no. Cov ntaub ntawv nyob rau hauv tsab xov xwm no yuav pab tau koj pib nyob rau hauv tsis muaj sij hawm. Koj tuaj yeem siv cov lus qhia los ntawm kab lus kom paub ntau ntxiv txog lwm yam ntawm Adwords. Kab lus no yuav muab koj cov ntsiab lus tseem ceeb ntawm cov txheej txheem, los ntawm kev tshawb fawb lo lus tseem ceeb rau kev sib tw rau kev hloov dua siab tshiab.
One of the first steps in keyword research is understanding your business. By analyzing the questions that your target audience asks, you can create content that will appeal to them. A good way to collect data for keyword research is to immerse yourself in your community. Use word trackers to identify what people in your niche are searching for. Use the information to develop content that will appeal to your target audience and increase your site traffic. Here are some ways to gather keyword research data for your business.
After you’ve selected your keywords, prioritize them by relevance. Make sure they’re specific to the content of your site. Use three or five keywords per keyword. Focus on specific niches to make your campaign more effective. Kuj, tsis txhob siv lo lus tseem ceeb uas txaus siab nrog kev sib tw. Kev tshawb fawb lo lus tseem tuaj yeem pab koj nrhiav cov ntsiab lus rov tshwm sim hauv koj lub niche. Thaum sau ntawv rau kev tshaj tawm online, siv kev tshawb fawb lo lus tseem ceeb los txheeb xyuas cov ntsiab lus rov tshwm sim hauv koj qhov kev lag luam.
Yog tias koj siv nyiaj tshaj tawm los txhawb koj lub vev xaib, Kev tshawb nrhiav lo lus tseem ceeb yog qhov tseem ceeb. Paub koj lub hom phiaj cov neeg tuaj saib tus cwj pwm tshawb nrhiav yog qhov tseem ceeb rau koj txoj kev lag luam. Siv qhov kev paub no los sau cov ntsiab lus tseem ceeb rau koj cov neeg tuaj saib. Nco ntsoov tias muaj ntau hom neeg uas nrhiav cov ntaub ntawv tib yam li koj ua. Yog tias koj cov neeg tuaj saib siv tib lo lus, Koj yuav muaj txoj hauv kev zoo dua los pom ntawm SERPs. Ib qho txiaj ntsig tseem ceeb rau kev tshawb fawb lo lus tseem ceeb yog tias nws tuaj yeem pab koj txiav txim siab cov ntsiab lus twg zoo tshaj rau koj qhov kev tshaj tawm.
Kev nkag siab txog koj lub hom phiaj cov neeg tuaj saib yog qhov tseem ceeb rau kev ua kom koj qhov muaj nyob online. Yog tias koj siv cov lus tseem ceeb, koj yuav tau tsom mus rau cov neeg tuaj saib ntau dua li qhov koj xav tau. Los ntawm kev paub koj lub hom phiaj cov neeg siv khoom xav tau, koj tuaj yeem tsim cov npe lo lus tseem ceeb thiab cov tswv yim kom tau raws li lawv cov kev xav tau. Nrog me ntsis kev pab los ntawm kev tshawb fawb lo lus tseem ceeb, koj tuaj yeem tsim cov tswv yim kom phim koj cov khoom thiab cov kev pabcuam nrog lawv cov kev xav tau. Koj yuav xav tsis thoob txog ntau npaum li cas koj tuaj yeem txhim kho koj lub vev xaib kev tshawb nrhiav cav qeb duas thiab ua kom koj qhov muag zoo tshaj.
Bidding for keywords in Adwords can be done at keyword level or at the ad group level. Cov ntsiab lus qib kev sib tw yog hloov tau yooj yim dua thiab yog qhov zoo tshaj plaws rau kev ua kom tiav qhov kev sib tw rau qhov xav tau ntawm kev sib tw. Cov ntsiab lus nthuav dav kuj tseem ua tau thiab tuaj yeem nce qhov kev sib tw rau tag nrho pawg tshaj tawm. Siv cov pab pawg tshaj tawm thiab cov ntsiab lus sib tw yog yooj yim los tswj. Koj tseem tuaj yeem siv cov pab pawg sib tw rau thawj ob peb hnub ntawm koj qhov kev sib tw los sim tawm ntau lub tswv yim.
Rau txhua lo lus tseem ceeb, koj tuaj yeem kho tus nqi twv los ntawm kev hloov tus lej ntawm kev tshaj tawm rau lo lus tseem ceeb ntawd. Kev nce nqi ntawm cov ntsiab lus tseem ceeb tuaj yeem txhim kho koj txoj haujlwm hauv pawg tshaj tawm. Ib yam li ntawd, txo qhov kev sib tw rau pawg tshaj tawm tuaj yeem txo tus nqi-ib-hloov pauv. Koj kuj yuav tsum tau saib xyuas lub sijhawm kaw los ua qhov kev twv zoo tshaj plaws rau lo lus tseem ceeb. Lub hom phiaj yog kom txuag tau nyiaj yam tsis muaj kev hloov pauv.
Thaum sib tw rau lo lus tseem ceeb hauv Adwords, tus nqi them yog raws li qhov nrov ntawm lo lus tseem ceeb. Ib lo lus tseem ceeb muaj peev xwm tsav tsheb ntau yog tias tus neeg tshawb nrhiav hom lo lus tseem ceeb hauv nqe lus nug. Kev xaiv lo lus tseem ceeb zoo yuav tsum cuam tshuam rau cov neeg tuaj saib. Los ntawm kev tsom mus rau cov neeg tuaj saib zoo, koj tuaj yeem ncav cuag cov neeg tuaj saib loj dua thiab tsim kom muaj zog PPC phiaj los nqis tes. Dhau li, ib lo lus tseem ceeb sib tw phiaj xwm tuaj yeem tswj hwm los ntawm lub koom haum kws tshaj lij, xws li Deksia.
Thaum koj tau optimized koj qhov ad, saib xyuas cov txiaj ntsig thiab ua kev hloov kho raws li qhov tsim nyog. Thaum koj khiav cov kev tshaj tawm them nyiaj, Nco ntsoov xyuas cov ntsiab lus tseem ceeb thiab ntsuas lawv qhov kev ua tau zoo ib ntus kom ntseeg tau tias cov txiaj ntsig tau zoo. Ua raws li cov lus qhia saum toj no, koj yuav nyob ntawm txoj hauv kev kom ncav cuag koj lub hom phiaj. Tsuas yog nco ntsoov tias koj lub hom phiaj yuav tsum muaj feem cuam tshuam thiab ua tiav. Tsuas yog nco ntsoov kho koj qhov kev twv yog tias tsim nyog.
The most expensive AdWords keywords are those that involve finance and industries that manage vast amounts of money. Some of the most expensive keywords on Google include education and “degree,” two categories that can be considered highly competitive. Cov neeg uas tab tom nrhiav kom tawg mus rau hauv kev kawm thiab kev lag luam kho mob yuav tsum cia siab tias CPCs siab. Cov tuam txhab uas muag kev kho mob thiab tshuaj yuav tsum paub txog qhov no thiab. Ib sab ntawm kev kho mob, Cov tuam txhab tuav pov hwm thiab tuam txhab nyiaj txiag siv nyiaj ntau tshaj ntawm AdWords.
Lwm qhov yuav tsum tau xav txog thaum xam tus nqi ntawm Adwords yog hloov pauv tus nqi. A conversion rate is a percentage of a click’s cost that results in an action. Piv txwv li, if someone clicks on a link to sign up for an email subscription, tus neeg siv AdWords tuaj yeem tsim cov lej tshwj xeeb los taug qab email subscriptions rau tus qhua tshwj xeeb. Cov cai no yuav xa cov pings ib ntus rau AdWords servers txhawm rau txheeb xyuas cov ntaub ntawv. Thaum cov ntaub ntawv raug muab tso ua ke, tus nqi ntawm txhua qhov hloov dua siab tshiab yog muab faib los ntawm tag nrho cov lej ntawm clicks.
Tus nqi nruab nrab ntawm kev nias sib txawv thiab nyob ntawm cov lus tseem ceeb thiab kev lag luam. Hauv kev tshawb nrhiav network, nruab nrab CPCs nyob ib ncig ntawm $2.32. On the display network, lawv yog $0.58. Yog xav paub ntxiv txog cov kev ntsuas no, mus saib peb cov lus ntsuas AdWords. Ib txoj hauv kev txuag nyiaj ntawm AdWords yog siv cov ntsiab lus uas muaj cov qhab nia zoo. High Quality Score keywords tau txais kev tshaj tawm zoo dua thiab txuag nyiaj.
Yog tias koj tab tom khiav PPC phiaj los nqis tes nrog Google, Nws yog ib qho tseem ceeb kom nkag siab txog tus nqi ib nyem. Google muaj cov cuab yeej siv uas pab cov lag luam saib xyuas thiab ntsuas qhov ua tau zoo ntawm lawv cov kev tshaj tawm. Qhov no suav nrog Google tus kheej Google Analytics software, uas ntsuas tus nqi ib nias. Tab sis ua ntej txiav txim siab siv cov cuab yeej no, xyuas kom koj paub meej txog tus nqi thiab lub sijhawm ntawm txhua qhov kev sib tw. Ntxiv rau, ib lub tuam txhab cov peev nyiaj lag luam yuav txiav txim siab tus nqi ntawm cov nyiaj uas nws raug nqi siv PPC tshaj tawm.
Conversion tracking in AdWords has several advantages. Ua ntej, nws tuaj yeem nce koj cov lej hloov pauv rov qab, los ntawm crediting qhov nyem kawg thiab hnub hloov pauv. Thib ob, nws tso cai rau koj taug qab kev hloov pauv tom qab, los yog kev hloov dua siab tshiab uas tsis tau tshwm sim hauv thawj lub lim tiam ntawm kev tshuaj xyuas cov txheeb cais. Rau qhov no, koj yuav xav tsim cov ncuav qab zib taug qab uas yuav kav ntev li peb caug hnub. Lub khob noom cookie ntev dua, zoo dua, as it will help you track all of the conversions made.
Thaum teeb tsa Lub Vev Xaib lossis Hu rau On-Site hloov pauv, you will want to enable the View-through conversion window. This setting tracks visitors who view your ad but don’t click. These people may come back later and convert. You can set the time between view and conversion to be anywhere from one day to 30 hnub. You can also select a Custom value, which will track visitors for any length of time. Txhawm rau taug qab kev hloov pauv, koj yuav tsum paub tias qhov kev tshaj tawm twg tau txais kev tsheb ntau tshaj plaws.
Kev hloov dua siab tshiab hauv Adwords tuaj yeem teeb tsa los ntsuas tus naj npawb ntawm kev hu xov tooj uas tshwm sim tom qab nyem koj qhov kev tshaj tawm. Koj tuaj yeem xaiv los ntawm ntau qhov kev xaiv raws li koj qhov kev hloov pauv zoo li cas. Lub vev xaib hloov dua siab tshiab, piv txwv, suav nrog kev yuav khoom thiab sau npe. Xov tooj, ntawm qhov tod tes, tuaj yeem suav nrog kev hu xov tooj los ntawm koj qhov kev tshaj tawm thiab tom qab ntawd xaus rau ntawm tus neeg siv khoom lub xov tooj. Rau cov kev hloov pauv no, koj yuav xav tau ib tug xov tooj rau kev hloov dua siab tshiab yuav tracked.
Kev hloov pauv kev taug qab hauv AdWords tsis ua haujlwm nrog cov neeg siv khoom uas tsis muaj cov ncuav qab zib qhib. Txawm hais tias feem ntau cov neeg siv internet xauj nrog cov ncuav qab zib qhib, lawv tseem tuaj yeem lov tes taw hloov dua siab tshiab tracker ncuav qab zib. Koj tseem tuaj yeem siv qhov hloov pauv mus txog qhov plugin hauv AdWords los hloov cov lej hloov pauv. Yog koj tseem muaj teeb meem, xav txog kev tiv tauj ib lub koom haum tshaj tawm lossis tus tsim lub vev xaib. Lawv yuav zoo siab los pab.
You’ve probably heard of negative keywords in Adwords, tab sis koj siv lawv li cas? Dab tsi yog qhov zoo tshaj plaws los siv lawv? Zoo, nws yog qhov yooj yim heev. Ua ntej, koj yuav tsum tsim ib qho kev sib koom ntawm cov ntsiab lus tsis zoo. Ces, koj tuaj yeem pib ntxiv cov ntsiab lus tsis zoo rau koj qhov kev sib tw. Txoj kev no, koj yuav tuaj yeem zam kev nkim nyiaj ntawm kev tshaj tawm uas tsis hloov pauv.
Thaum koj tab tom tsim koj daim ntawv teev npe, nco ntsoov xaiv hom zoo ntawm cov ntsiab lus tsis zoo. Cov no yog cov ntsiab lus uas txuas nrog semantic, tab sis tsis cuam tshuam rau koj cov khoom lossis kev pabcuam. Ads that show up for terms that aren’t relevant to your products or services are unlikely to generate any sales, so you should avoid using those keywords. You can also use negative keywords for non-buying search queries. This can help your campaigns achieve higher conversion rates.
When creating a negative keyword list, you should choose the words that will be most difficult for you to rank for. You can use keywords that contain plural forms of the words or phrases you don’t want to target. Depending on your goal, you can add negative keywords to ad groups or campaigns and also use phrase match negative to exclude any irrelevant terms. This can help you lower your CPC, and increase your ad’s placement.
To create a list of negative keywords, you should create a separate ad group for each type of keyword. These keywords should cover different concepts related to industrial companies and manufacturing. Txoj kev no, you can tailor your keywords and communicate with relevant people. Txawm li cas los, you must take care not to add negative keywords to the wrong level. They will be added as exact matches. If you choose the wrong level, you’ll end up with a mess of a campaign.
