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Ua ntej koj tuaj yeem pib nrog AdWords, koj yuav tsum to taub CPA, qhov tseeb AdWords twv, and the importance of tracking conversions. Kev hloov pauv yog qhov tshwm sim ntawm kev taug kev los ntawm lo lus tseem ceeb mus rau nplooj ntawv tsaws mus muag. Google Analytics tuaj yeem pab koj taug qab txoj kev taug. Nws yog dawb Software-as-a-Service. Thaum koj nkag siab cov ntsiab lus no, koj tuaj yeem pib siv AdWords los txhawb koj txoj kev lag luam.
It’s essential to allocate a budget for Adwords campaigns. Thaum lub siab tshaj plaws CPC yog txiav txim los ntawm Google, tus nqi ib nias txawv. Koj yuav tsum teeb tsa ib qho peev nyiaj txhua hnub ntawm PS200, tab sis qhov no tuaj yeem sib txawv raws li koj qhov kev lag luam niche thiab xav tau txhua hli lub vev xaib. Txhawm rau teeb tsa nyiaj txiag txhua hnub rau Adwords phiaj xwm, faib koj cov peev nyiaj txhua hli los ntawm 30 kom tau txais kev kwv yees ntawm tus nqi ib nias. Rau qhov tseeb tus nqi ib nias kwv yees, koj yuav tsum nyeem cov ntaub ntawv pab nrog nrog Adwords.
Siv Tus Nqi Ib Hloov Hloov lossis CPA txoj hauv kev los xam tus nqi ib qho kev yuav khoom yog ib txoj hauv kev zoo kom nkag siab txog qhov ua tau zoo ntawm koj lub tswv yim tshaj tawm, thiab tseem tuaj yeem pab koj tswj koj cov peev nyiaj. Tus nqi ntawm ib qho kev yuav khoom ntsuas tus naj npawb ntawm cov neeg uas yuav ua tiav qhov kev xav tau. Adwords siv dynamic code ntawm nplooj ntawv tsaws los taug qab tus nqi hloov pauv. Koj yuav tsum tsom rau qhov kev hloov pauv tsawg kawg 1%. Txoj kev no tso cai rau koj los kho koj qhov kev twv kom paub tseeb tias koj cov peev nyiaj tseem nyob hauv qhov txwv ntawm koj cov peev nyiaj tshaj tawm.
Tus nqi ntawm AdWords tuaj yeem ua ncaj ncees los ntawm cov txiaj ntsig koj ua los ntawm cov neeg siv khoom tshiab. Hauv lwm lo lus, yog tias koj yog ib lub lag luam kev pabcuam, koj yuav tsum txiav txim siab tus nqi ntawm tus neeg siv khoom, ob qho tib si thaum xub thawj sib cuag thiab dhau mus ntev. Xav txog qhov piv txwv ntawm lub tuam txhab muag khoom vaj khoom tsev. Qhov nruab nrab cov nyiaj tau los ib muag yog $3,000, thiab koj yuav tsis pom ntau dua kev lag luam. Txawm li cas los xij, Kev xa mus los ntawm qhov ncauj tuaj yeem muaj txiaj ntsig me me rau lub neej.
Zoo li lwm yam kev pabcuam, koj yuav tsum xav txog tus nqi subscription. Feem ntau PPC software muaj ntawv tso cai, thiab koj yuav tsum muaj feem cuam tshuam rau cov nqi subscription. Txawm li cas los, WordStream muaj 12-hli daim ntawv cog lus thiab kev xaiv them ua ntej txhua xyoo, yog li koj tuaj yeem siv nyiaj raws li. Nws yog ib qho tseem ceeb kom nkag siab tias koj daim ntawv cog lus muaj dab tsi ua ntej kos npe rau ib qho ntawm cov phiaj xwm no. Tab sis nco ntsoov, tus nqi ib nyem tseem qis dua tus nqi tag nrho ntawm AdWords.
With the rise of Content Network, Tam sim no koj tuaj yeem tsom koj cov kev tshaj tawm ntawm cov neeg siv khoom tshwj xeeb. Yav dhau los, koj yuav tsum tau ntxiv cov npe neeg tuaj saib lossis cov npe remarketing los tsim ib qho kev sib tw tshwj xeeb rau txhua tus. Tam sim no, koj tuaj yeem tsom cov phiaj xwm tshaj tawm rau cov neeg siv tshwj xeeb, thiab koj tuaj yeem nce kev hloov pauv nrog cov phiaj xwm phiaj xwm no. Tsab ntawv xov xwm no yuav tshuaj xyuas tsib hom hom phiaj muaj rau koj ntawm Google Adwords. Koj yuav kawm vim li cas koj thiaj li yuav tsum tau tsom koj cov neeg tuaj saib raws li lawv nyiam thiab coj cwj pwm.
Cov hom phiaj nyiaj tau los tso cai rau koj tsom cov neeg los ntawm cov nyiaj tau los. Nws ua haujlwm los ntawm kev txheeb xyuas cov ntaub ntawv muaj nyob hauv pej xeem los ntawm Internal Revenue Service. Google AdWords rub cov ntaub ntawv no los ntawm IRS thiab nkag mus rau hauv koj qhov kev sib tw. Koj tuaj yeem siv qhov chaw tsom nrog Zip Codes. Google Adwords muaj ob qho nyiaj tau los thiab zip code phiaj. Qhov no ua rau nws yooj yim dua los nrhiav cov neeg siv khoom raws li cov chaw tshwj xeeb. Thiab koj tuaj yeem siv cov hom phiaj no ua ke nrog geolocation, uas tso cai rau koj tsom mus rau qhov chaw tshaj tawm.
Contextual targeting matches tshaj tawm rau cov ntsiab lus tseem ceeb ntawm nplooj ntawv web. Nrog rau qhov no feature, koj cov ntawv tshaj tawm yuav raug tso tawm rau cov neeg uas xav paub txog qee lub ntsiab lus lossis cov ntsiab lus tseem ceeb. Piv txwv li, ib hom khau kis las tuaj yeem muab tso rau hauv kev sib tw khiav yog tias tus neeg ncaws pob nyeem txog khau. Tus tshaj tawm luam theej cov ntsiab lus ntawm nplooj ntawv rau txoj haujlwm tseem ceeb dua. Nrog rau qhov no feature, koj tuaj yeem xyuas kom meej tias koj qhov kev tshaj tawm yog tsom rau koj cov neeg siv khoom.
Targeting Adwords los ntawm qhov chaw yog lwm txoj hauv kev zoo los tsom koj cov neeg tuaj saib. Yog tias koj xav tsom rau cov neeg tuaj saib tshwj xeeb, koj tuaj yeem siv qhov chaw thiab cov nyiaj tau los nruab nrab. Nrog ob qhov kev hloov pauv no, koj tuaj yeem nqaim koj cov neeg tuaj saib thaum txo qis kev siv nyiaj siv nyiaj. Ces, koj tuaj yeem nqaim koj qhov kev tshaj tawm los ntawm tsuas yog tsom rau cov neeg uas txaus siab rau koj cov khoom lossis kev pabcuam. Yog li, ua li cas koj txo koj cov neeg tuaj saib?
A successful adwords campaign should target more than one demographic. Txawm hais tias koj cov ntsiab lus yuav cuam tshuam rau txhua tus neeg tuaj saib, tej zaum nws tsuas yog txaus siab rau ib pawg neeg xwb. Hauv qhov xwm txheej zoo li no, koj tuaj yeem siv automation los tsom rau pawg neeg pej xeem no. Los ntawm kev taug qab qhov ua tau zoo ntawm koj cov phiaj xwm tshaj tawm, koj tuaj yeem kho koj lub tswv yim sib tw raws li. Dhau li, koj tuaj yeem teeb tsa automation cov cai kom tau txais kev ceeb toom thaum twg koj CPC nce lossis koj CPA poob.
Kev siv qhov kev sib tw automated yuav siv qhov kev kwv yees tawm ntawm kev tshaj tawm them nyiaj, tab sis yog tias koj xav tau cov txiaj ntsig zoo dua, koj yuav tsum ib txwm siv lub tswv yim kev twv twv. Thaum koj qhov kev sib tw sawv cev rau tus nqi koj txaus siab siv rau ib lo lus tseem ceeb, nws tsis txiav txim siab qhov qeb duas rau lo lus tseem ceeb ntawd. Qhov no yog vim Google tsis xav muab qhov tshwm sim saum toj kawg nkaus rau tus uas siv nyiaj ntau tshaj.
To choose the most effective bidding model for your ad campaign, you should structure your campaign in a manner that will maximise your keyword’s visibility. Piv txwv li, if you want to boost your conversion rate, your bid should be high enough to drive more traffic. Xwb, if you want to increase your conversion rates, go for a cost-per-acquisition campaign. It all depends on your needs, but it’s a good idea to make an informed decision based on your target audience.
Dhau li, when you’re testing your ads, you can choose bid modifiers for specific times of day, demographics, and electronic devices. Piv txwv li, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. Xwb, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.
The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Lwm qhov kev lag luam uas tshaj tawm hnub yog Cov Kev Pabcuam Neeg Siv Khoom, Raws li txoj cai, thiab Autos. Txaus siab heev, cov kev lag luam uas muaj kev hloov pauv siab tshaj plaws tsis tas yuav muaj cov khoom lag luam lossis cov kev pabcuam zoo tshaj plaws. Hloov chaw, lawv tej zaum yuav siv kev hloov dua siab tshiab-boosting tactics thiab sim nrog sib txawv.
Qhov nruab nrab PPC hloov pauv tus nqi yog hais txog 3.75% rau kev tshawb nrhiav, thiab 0.77% rau zaub network. Kev hloov pauv tus nqi sib txawv raws li kev lag luam, nrog Dating thiab Tus Kheej industries tsim 9.64% ntawm tag nrho cov kev hloov pauv ntawm AdWords thiab Kev Tshaj Tawm thiab Cov Khoom Siv Hauv Tsev racking li qis tshaj. Ntxiv rau, hloov pauv tus nqi rau Google Display Network yog qis dua li lwm yam kev lag luam. Qhov no tsis yog hais tias tsis muaj chaw rau kev txhim kho.
Kev hloov pauv siab yog ib yam uas feem ntau cov tuam txhab xav tau. Txawm tias nws tsis yooj yim sua kom ua tiav ib 10 tus nqi hloov dua siab tshiab, koj yuav tsum nco ntsoov tias koj tus nqi hloov pauv siab txaus los tsav cov txiaj ntsig tau zoo. Kev hloov pauv tus nqi hauv Adwords sib txawv thiab nws yog ib qho tseem ceeb los xaiv txoj hauv kev rau koj lub tuam txhab cov kev xav tau. Koj yuav tsum tsom rau tus nqi hloov dua siab tshiab ntawm 10% los yog ntau dua, uas yog suav tias yog ib qho txiaj ntsig zoo heev.
Txawm hais tias kev ua kom zoo ntawm qhov chaw zoo yog qhov tseem ceeb rau kev txhim kho koj tus nqi hloov pauv PPC, kuj tseem muaj cov ntsiab lus ntawm kev sib tw-sab uas yuav tsum tau ua kom zoo rau kev ua haujlwm zoo. Ua ntej, nco ntsoov tias koj xaiv qhov kev tshaj tawm thiab nplooj tsaws tsaws. Ces, txheeb xyuas koj cov neeg tuaj saib zoo tshaj plaws thiab cov platforms. Thib ob, xyuas kom koj optimize koj cov kev tshaj tawm rau cov clicks zoo. Kev hloov pauv tus nqi ntawm AdWords rau kev tshawb nrhiav thiab tso tawm yog nyob ntawm qhov nruab nrab rau kev tshaj tawm ecommerce, uas nruab nrab ntawm txog 1.66% thiab 0.89%. Thiab thaum kawg, xyuas kom meej tias koj cov lus tshaj tawm yog sync nrog koj lub vev xaib thiab cuam tshuam rau cov ntsiab lus ntawm koj lub xaib.
In order to create a successful ad campaign, koj yuav tsum ua kom paub tseeb tias koj cov lus tseem ceeb yog tsom kom raug. Muaj ob peb kauj ruam uas koj tuaj yeem ua tau los txhim kho koj qhov kev tshaj tawm kev tshaj tawm. Qhov zoo siab tshaj plaws ntawm kev khiav Google Adwords phiaj los nqis tes yog optimizing koj cov ntawv tshaj tawm thiab tsaws nplooj ntawv. Cov kauj ruam tom ntej yog hloov mus rau Kev Txawj Ntse. Hauv hom no, koj tuaj yeem xaiv lub hom phiaj rau koj qhov kev sib tw, xws li kev hloov pauv, coj, los yog muag. Qhov chaw teeb tsa yuav qhia koj qhov kev tshaj tawm zoo tshaj plaws, yog li koj tuaj yeem xaiv qhov tshaj tawm zoo tshaj plaws uas yuav phim cov neeg tuaj saib lub hom phiaj. Txawm li cas los, yog tias koj tsis xav xaiv lub hom phiaj tshwj xeeb, koj tuaj yeem teem caij sib tw yam tsis muaj kev taw qhia lub hom phiaj.
Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.
Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. Ua raws li cov kauj ruam no, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.
