Month: Lub yim hli ntuj 2022

Koj tuaj yeem siv Google Adwords los tshaj tawm koj lub vev xaib. Cov txheej txheem yog yooj yim heev: koj yuav tsum tsim ib tug account, xaiv ob peb lo lus tseem ceeb, thiab pib twv rau lawv. Nov yog yuav ua li cas txhawm rau txhim kho koj qhov kev nyem-los ntawm tus nqi thiab pib tshaj tawm koj lub vev xaib! Vam tias tsab xov xwm no yuav pab koj pib nrog Adwords. Yog tsis yog, Koj tuaj yeem kawm paub ntau ntxiv txog cov hauv paus ntawm kev tshaj tawm hauv Google hauv kab lus no. Txog rau lub sijhawm tom ntej, zoo siab twv!

Kev tshaj tawm hauv Google

Koj tuaj yeem tshaj tawm hauv Google's Adwords system los ntawm kev twv ntawm cov lus tseem ceeb cuam tshuam rau koj txoj kev lag luam. Koj qhov kev tshaj tawm yuav tshwm sim thaum cov neeg tuaj yeem tshawb nrhiav Google rau cov lus tseem ceeb uas koj xav tau lub hom phiaj. Google yuav txiav txim siab seb qhov kev tshaj tawm twg tshwm sim ntawm nws nplooj ntawv tshawb fawb, thiab siab dua koj qhov kev twv, qhov siab dua koj qhov kev tshaj tawm yuav muab tso rau. Qhov tseem ceeb yog kom ntes cov neeg siv khoom muaj peev xwm’ ob lub qhov muag thiab ntxias lawv kom nyem rau ntawm koj qhov kev tshaj tawm. Cov npe hauv qab no yog cov lus qhia los ua kom koj qhov kev tshaj tawm zoo dua.

Kev tshaj tawm hauv Google tuaj yeem ua tau zoo yog tias koj cov khoom lossis kev pabcuam cuam tshuam rau cov neeg siv khoom’ xav tau. Hom kev tshaj tawm no tuaj yeem raug tsom rau koj cov neeg tuaj saib los ntawm qhov chaw, hnub nyoog, thiab keywords. Google tseem muab cov phiaj xwm tshaj tawm nyob ntawm lub sijhawm ntawm hnub. Cov lag luam feem ntau siv lawv cov tshaj tawm tsuas yog thaum hnub ua haujlwm, los ntawm 8 AM rau 5 PM. Lawv tsis khiav tawm rau hnub so, tab sis thaum hnub ua haujlwm, koj tuaj yeem tsom koj qhov kev tshaj tawm rau cov neeg siv khoom muaj peev xwm raws li thaum lawv nyob online.

Thaum siv Google Adwords, muaj ob hom kev tshaj tawm. Thawj hom yog Nrhiav, uas qhia koj qhov kev tshaj tawm thaum twg ib tus neeg tshawb nrhiav koj cov khoom lossis kev pabcuam. Cov ntawv tshaj tawm feem ntau tsis tshua kim, tab sis lawv tsis yog cov lus nug-taw qhia raws li kev tshaj tawm nrhiav. Cov ntsiab lus tseem ceeb yog cov lus tshawb fawb uas tib neeg ntaus hauv Google kom pom cov khoom lossis kev pabcuam. Feem ntau, Google yuav tso cai rau koj siv txog li kaum tsib lo lus tseem ceeb, tab sis koj tuaj yeem nce tus lej tom qab.

Rau kev lag luam me, them-ib-nias tshaj tawm tuaj yeem yog qhov kev daws teeb meem zoo. Vim tias koj tsuas yog yuav tsum them nyiaj rau txhua qhov nyem, pay-per-click advertising yuav kim, tab sis cov neeg tshaj tawm ntse tsim lawv cov phiaj xwm los nyiam kev tsim nyog rau lawv lub vev xaib. Qhov no thaum kawg yuav nce lawv qhov muag. Thiab yog tias koj lub lag luam nyuam qhuav pib, txoj kev no yog tsim nyog mus xyuas. Tab sis nco ntsoov tias qhov tsis sib xws tsis nyob hauv koj qhov kev nyiam thaum nws los txog rau kev tshawb nrhiav organic (SEO).

Kev twv ntawm cov ntsiab lus

Thaum koj pib twv ntawm cov ntsiab lus hauv Adwords, koj yuav tsum xyuam xim rau koj CTR (nyem los ntawm tus nqi) qhia. Daim ntawv tshaj tawm no yuav pab koj ntsuas cov tswv yim tshiab thiab kho koj qhov kev sib tw kom haum. Ntxiv rau, koj yuav tsum tau saib xyuas koj lub tswv yim tas li. Nrhiav kev tshaj tawm yog hloov pauv sai, thiab koj yuav tsum ua raws li qhov tseeb tiam sis. Nyeem ntxiv txog lub ncauj lus no, los yog ntiav ib tus kws tshaj lij los tswj koj cov phiaj xwm. Nov yog qee cov lus qhia kom ua kom koj cov peev nyiaj kom siab tshaj plaws.

Ua ntej, txiav txim siab txog cov peev nyiaj uas koj nyiam siv ntawm koj qhov kev tshaj tawm. Nco ntsoov tias cov neeg feem coob tsis saib yav dhau los thawj ob peb qhov txiaj ntsig hauv Google tshawb, yog li nws yog ib qho tseem ceeb kom pom nyob rau sab saum toj ntawm SERPs. Tus nqi koj twv ntawm txhua lo lus tseem ceeb yuav txiav txim siab npaum li cas koj siv tag nrho thiab koj yuav zoo li cas rau ntawm nplooj ntawv ib. Rau txhua lo lus tseem ceeb, Google nkag mus rau hauv kev sib tw nrog cov neeg sib tw siab tshaj plaws.

Koj tseem tuaj yeem siv cov ntsiab lus tsis zoo los txwv koj qhov kev sib tw ntawm kev tshawb nrhiav tsis raug. Cov ntsiab lus tsis zoo yog ib feem ntawm lub hom phiaj tsis zoo thiab tuaj yeem tiv thaiv koj los ntawm kev twv ntawm cov lus tseem ceeb uas tsis cuam tshuam rau koj lub lag luam. Txoj kev no, koj qhov kev tshaj tawm tsuas yog tshwm sim hauv cov lus nug uas suav nrog cov ntsiab lus tsis zoo. Qhov ntau qhov tsis zoo yog lo lus tseem ceeb, qhov qis koj qhov kev twv yuav yog. Koj tuaj yeem xaiv cov ntsiab lus tsis zoo hauv koj pawg tshaj tawm kom tshem tawm lawv ntawm koj qhov kev sib tw.

Thaum koj tab tom twv ntawm cov lus tseem ceeb, xav txog koj qhov qhab nia zoo. Google saib peb yam thaum ntsuas cov ntsiab lus tshaj tawm thiab qhov tseeb. Cov qhab-nees zoo yog ib qho kev qhia ntawm lub vev xaib qhov cuam tshuam. Koj cov ntsiab lus tseem yuav ua rau muaj txiaj ntsig zoo, yog li txiav txim siab kho koj qhov kev sib tw raws li. Tom qab koj cov ntawv tshaj tawm nyob, koj yuav tau txais cov ntaub ntawv hais txog kev ua tau zoo ntawm koj qhov kev sib tw thiab kho koj qhov kev sib tw raws li.

Tsim kev tshaj tawm

Muaj ntau yam uas yuav tsum nco ntsoov thaum koj tab tom tsim kev tshaj tawm hauv Adwords. Rau ib yam, koj yuav tsum paub cov qauv ntawm lub platform, thiab siv cov cuab yeej SEO xws li Keyword Planner thiab Google's enaka los nrhiav cov ntsiab lus tseem ceeb. Ces, sau koj cov ntsiab lus tshaj tawm thiab ua kom zoo tshaj qhov kev tshaj tawm kom tau txais qhov nyem siab tshaj plaws los ntawm tus nqi. Ces, tshaj tawm nws hauv Google lub vev xaib kom tau txais ntau tshaj plaws ntawm cov neeg saib thiab nyem.

Thaum koj qhov kev tshaj tawm raug tsim, koj yuav tsum xyuas nws rau cov qauv sau ntawv thiab kev sau ntawv yuam kev. Google qhia koj qhov kev tshaj tawm hloov pauv, yog li nws tseem ceeb heev kom pom qhov twg yog qhov ua tau zoo tshaj plaws. Thaum koj muaj tus yeej, twv nws kom txhim kho nws. Yog tias koj muaj teeb meem sau koj qhov kev tshaj tawm, koj tuaj yeem saib seb koj cov neeg sib tw ua dab tsi. Nco ntsoov tias koj tsis xav kom tsim lub log – tsis tas yuav sau ib qho kev tshaj tawm yog tias koj tuaj yeem pom qee yam uas twb muaj lawm uas ua haujlwm!

Thaum tsim kev tshaj tawm rau Adwords, Nws yog ib qho tseem ceeb kom nco ntsoov tias txhua qhov kev tshaj tawm yuav poob rau hauv hiav txwv ntawm cov ntsiab lus. Lub caij nyoog ntawm khaws txhua txoj haujlwm yog qhov tsis tshua muaj. Yog li ntawd, Nws yog ib qho tseem ceeb kom paub lub hom phiaj kawg ntawm koj cov neeg siv khoom ua ntej tsim koj cov ntawv tshaj tawm. Piv txwv li, yog tias koj lub lag luam tshwj xeeb hauv tshuaj pob txuv, koj yuav xav tsom cov neeg siv uas tshawb nrhiav tshuaj pob txuv. Siv cov hom phiaj kawg no yuav pab koj tshaj tawm los ntawm kev sib tw.

Optimizing nyem-los ntawm tus nqi

Optimizing click-through rate yog ib qho tseem ceeb rau kev nce koj cov nyiaj rov qab los ntawm kev siv nyiaj. Nyem-los ntawm tus nqi feem ntau cuam tshuam los ntawm qib ad, uas yog hais txog kev tshaj tawm txoj haujlwm ntawm qhov kev tshawb nrhiav tau them nyiaj. Qhov siab dua CTR, zoo dua, vim nws yog ib qho kev xav ncaj qha ntawm qhov zoo ntawm koj qhov kev tshaj tawm. Feem ntau, Kev txhim kho CTR tuaj yeem txhawb kev hloov pauv thiab kev muag khoom hauv lub sijhawm ceev tshaj plaws. Ua ntej, tshawb xyuas koj cov npe tshaj tawm tawm tsam cov ntawm koj cov neeg sib tw hauv kev lag luam.

Txhawm rau nce koj CTR, txheeb xyuas cov lus tseem ceeb uas koj cov neeg siv lub hom phiaj siv los nrhiav koj lub vev xaib. Google Analytics thiab Search Console yog cov cuab yeej zoo heev rau qhov no. Xyuas kom tseeb tias koj cov lus tseem ceeb yog nyob rau hauv qhov ad url, uas pab cov qhua txiav txim siab qhov twg nyem. Kev siv cov ntawv tshaj tawm tseem ceeb kuj tseem ceeb. Paub koj cov neeg tuaj saib qhov nyiam thiab siv cov ntaub ntawv no los tsim cov ntawv tshaj tawm uas yuav ntxias lawv kom ua.

Thaum koj tau tsim koj lub hom phiaj cov neeg tuaj saib, sim segmenting koj cov phiaj xwm kev tshaj tawm. Qhov no yuav tso cai rau koj ua kom zoo dua koj cov phiaj xwm kev tshaj tawm thiab nce CTR. Ib qho tshwj xeeb muaj nyob hauv Google lub vev xaib hu ua “Cov neeg siv kuj nug” tuaj yeem pab koj tsom cov neeg tuaj saib tshwj xeeb los ntawm kev muab cov lus qhia cuam tshuam rau lawv. Nyem-los ntawm tus nqi kuj tseem siv los ntsuas qhov ua tau zoo ntawm koj cov phiaj xwm kev lag luam digital. CTR qis tuaj yeem yog qhov qhia txog teeb meem nrog kev tshaj tawm, los yog nws tuaj yeem yog tias koj qhov kev tshaj tawm tsis tshwm sim thaum cov neeg siv khoom tshawb nrhiav.

Yog tias koj qhov kev tshawb nrhiav-raws li kev tshaj tawm tsis nyiam CTR siab, koj tau plam lub cib fim loj. Nws yog lub sijhawm los ua cov kauj ruam tom ntej. Siv lub mais ntxiv los txhim kho koj cov CTR thiab cov qhab nia zoo. Sim siv kev yaum nrog cov cuab tam pom kom nce koj qhov nyem-los ntawm tus nqi. Siv cov txheej txheem zoo li inoculation, koj tuaj yeem yaum koj cov neeg tuaj saib kom pom lub teeb ntawm qhov kawg ntawm qhov av. Lub hom phiaj kawg ntawm kev yaum yog coj lawv mus rau kev daws teeb meem lossis hu rau kev nqis tes ua.

Retargeting

Retargeting nrog Adwords yog lub cuab yeej muaj zog kom ncav cuag cov neeg siv khoom tshiab. Google muaj cov cai nruj heev txog kev sau cov ntaub ntawv tus kheej los ntawm nws cov neeg siv, suav nrog tus xov tooj, email chaw nyob, thiab credit card naj npawb. Kev tshaj tawm kev lag luam tuaj yeem ua tiav ntawm Google lub vev xaib, mobile apps, thiab social media. Google cov cuab yeej retargeting tuaj yeem pab cov lag luam ncav cuag cov neeg siv khoom muaj peev xwm ntawm ntau lub platform. Txoj hauv kev zoo tshaj plaws los pib yog tshuaj xyuas cov tswv yim hauv qab no.

Retargeting nrog Adwords tuaj yeem siv los tsom rau cov neeg siv khoom tshwj xeeb uas tau mus xyuas nplooj ntawv tshwj xeeb hauv koj lub vev xaib. Koj tuaj yeem tsim ib qho kev tshaj tawm dav dav uas txhawb cov neeg siv khoom yav tom ntej los tshawb hauv koj qhov chaw, los yog koj tuaj yeem tsim ib qho retargeting ad uas qhia tawm rau cov neeg uas tau mus xyuas koj qhov chaw ua ntej. Lub hom phiaj yog txhawm rau ntes cov neeg uas tau mus xyuas koj lub xaib ntawm qee lub sijhawm, txawm lawv tsis yuav ib yam dabtsi.

Retargeting nrog Adwords tuaj yeem tsom cov neeg tuaj saib tshwj xeeb los ntawm kev tsim cov neeg tuaj saib kev cai uas phim cov pej xeem ntawm ib tus neeg tuaj xyuas lub vev xaib.. Cov neeg tuaj saib uas koj tsim yuav tsuas pom kev tshaj tawm uas cuam tshuam rau tus neeg ntawd qhov kev txaus siab thiab cov pej xeem. Yuav kom ua tiav cov txiaj ntsig zoo tshaj plaws, koj yuav tsum segment koj lub vev xaib cov neeg tuaj saib rau hauv ntau pawg, siv demographics los tsom koj cov kev ua lag luam rov qab. Yog tias koj tshiab rau lub ntiaj teb kev tshaj tawm, pib nrog Google Adwords.

Retargeting nrog Adwords ua haujlwm los ntawm kev tso ib qho me me ntawm cov lej ntawm koj lub vev xaib. Cov cai no, kuj hu ua pixel, yuav nyob twj ywm undetectable los ntawm site neeg tuaj xyuas. Tom qab ntawd nws siv cov ncuav qab zib tsis qhia npe browser ua raws koj cov neeg tuaj saib thoob plaws lub vev xaib. Cov cai no yuav qhia rau Google Ads thaum twg los qhia cov kev tshaj tawm rau cov neeg uas tau mus xyuas koj qhov chaw. Nws yog ib txoj hauv kev zoo heev kom ncav cuag cov neeg siv khoom muaj peev xwm. Txoj kev no yog ceev thiab pheej yig, thiab tuaj yeem ua tiav cov txiaj ntsig loj.

Ua ntej koj pib tshaj tawm hauv Google, koj yuav tsum paub tias koj tau txais koj tus kheej li cas. Nov yog ob peb yam uas yuav tsum nco ntsoov: Hom kev sib tw, Cov qhab nia zoo, Tus nqi, thiab Retargeting. Ib zaug koj to taub tej no, koj yuav tuaj yeem npaj qhov kev tshaj tawm Adwords ua haujlwm tau zoo dua. Thiab thaum koj tau ua tiav tag nrho cov no, koj npaj txhij pib! Txawm li cas los, ua ntej koj ua li ntawd, koj yuav tsum ua qee qhov kev tshawb fawb ntawm koj cov lus tseem ceeb.

Tus nqi

Muaj ntau yam uas txiav txim siab seb koj yuav tsum siv nyiaj npaum li cas rau Adwords. Piv txwv li, tus nqi nruab nrab yog dab tsi ib nyem? Tus nqi ntawm cov khoom muag (COV) suav nrog kev tsim khoom thiab kev tshaj tawm. Koj yuav tsum tau txiav txim siab npaum li cas cov nyiaj koj siv rau kev tshaj tawm thiaj li tau txais cov nyiaj rov qab los ntawm koj cov peev txheej. Tom qab ntawd koj tuaj yeem sib piv cov nqi rau koj cov nyiaj tau los ntawm kev tshaj tawm AdWords thiab txiav txim siab seb cov ntsiab lus twg tau txais txiaj ntsig tshaj plaws.

Tus nqi ib nias (CPC) sib txawv heev raws li cov ntsiab lus thiab kev lag luam. Yam CPCs nyob ib ncig ntawm $2.32 ntawm kev tshawb nrhiav network thiab $0.58 ntawm cov zaub network. Yog xav paub ntxiv, saib no tsab xov xwm AdWords metrics. Ib txoj hauv kev los txo koj cov CPC yog tsom cov ntsiab lus nrog cov qhab nia zoo. High Quality Score keywords tau txais kev tso kawm zoo dua ntawm nplooj ntawv, txuag koj nyiaj thiab xyuas kom meej tias koj cov ntawv tshaj tawm tshwm rau ntawm nplooj ntawv raug.

Koj tuaj yeem kho koj qhov kev twv rau ib lo lus tseem ceeb yog tias koj paub tias qhov twg ua haujlwm zoo tshaj. Hloov pauv, koj tuaj yeem txo koj qhov kev twv ntawm cov lus tseem ceeb uas tsis tsim cov txiaj ntsig. Nco ntsoov tias qee cov ntsiab lus raug nqi ntau dua li lwm tus, thiab koj yuav tsum tau saib xyuas tas li thiab kho koj qhov kev sib tw kom haum. Raws li tus tswv lag luam, koj yuav tsum paub txog kev hloov pauv hauv Adwords tus nqi thiab npaj kom haum raws li. Thaum koj kawm cov ntsiab lus twg ua haujlwm zoo rau koj lub vev xaib, koj tuaj yeem ua kom koj cov nyiaj tau los thiab txiav koj cov CPC kom tau txais ROI zoo tshaj.

Kev sib tw CPC yog txoj kev siv ntau tshaj plaws. Nws yog txoj kev siv ntau tshaj plaws thiab raug nqi tsawg dua ib puas xees ib nias. Txawm li cas los, tus nqi rau txhua qhov nias yog qhov sib txawv ntawm tus nqi ntawm kev xav. Yog tias koj xav paub tus nqi ntawm koj cov phiaj xwm tshaj tawm, koj tuaj yeem siv tus txheej txheem lo lus tseem ceeb kom tau txais kev kwv yees ntawm koj tus nqi ib nyem. Txoj kev no, koj yuav paub meej npaum li cas koj yuav them rau txhua qhov nyem thiab pes tsawg qhov kev xav koj tau txais.

Hom kev sib tw

Yog tias koj xav nce tus naj npawb ntawm kev hloov pauv thiab siv nyiaj tsawg dua ntawm koj qhov kev tshaj tawm, koj yuav tsum rhuav tshem koj cov lus tseem ceeb rau hauv ntau hom kev sib tw. Hauv Adwords, qhov no yog ua los ntawm segmenting tshaj tawm raws li hom kev sib tw. Los ntawm kev xaiv hom kev sib tw zoo, koj yuav muaj peev xwm ncav cuag koj lub hom phiaj cov neeg tuaj saib thiab tsis txhob nkim nyiaj ntawm cov clicks tsis cuam tshuam. Rau lub hom phiaj no, koj yuav tsum siv cov ntsiab lus pub dawb los txiav txim siab koj lub hom phiaj cov neeg tuaj saib thiab tom qab ntawd faib koj cov lus tshaj tawm raws li.

Exact Match yog lub hom phiaj tshaj plaws ntawm txhua qhov kev sib tw lo lus tseem ceeb, thiab xav kom cov ntsiab lus tseem ceeb kom meej. Txawm li cas los, koj tuaj yeem ntxiv cov ntsiab lus ntxiv rau koj cov lus nug yog tias tsim nyog. Exact Match yog qhov kev xaiv zoo tshaj plaws rau cov neeg tshaj tawm uas xav tsav kev hloov pauv los ntawm kev qhia tsuas yog kev tshaj tawm uas cuam tshuam rau cov ntsiab lus uas lawv tab tom tsom. Kev sib tw tiag kuj tseem muaj qhov ntau dua click-dhau tus nqi. Txawm li cas los, Nws yog ib qho tseem ceeb kom nkag siab tias kev siv cov kev sib tw tiag tiag yuav tsis yog qhov kev xaiv zoo tshaj plaws rau txhua qhov kev lag luam.

Yog koj xav tsom tej lus, tom qab ntawd koj tuaj yeem siv cov ntsiab lus dav dav. Cov no yog qhov yooj yim rau siv thiab qhia Google kom qhia koj cov lus tshaj tawm rau qee cov lus lossis kab lus. Cov lus tseem ceeb tuaj yeem ua tau raws li qhov kev txiav txim. Koj tuaj yeem sau cov ntsiab lus no siv lub cim ntxiv (+) ua ntej txhua lo lus tseem ceeb. Cov ntsiab lus dav-hloov hom tuaj yeem siv rau cov kab lus thiab. Tag Nrho Media tshwj xeeb hauv AdWords PPC cov phiaj xwm rau cov tuam txhab me thiab nruab nrab.

Broad thiab meej match yog hom kev sib tw nrov tshaj plaws, tab sis kuj muaj cov sib txawv ze. Broad match hom suav nrog txhua qhov ua yuam kev ntawm lo lus tseem ceeb thaum lub hom phiaj tso cai rau koj txhawm rau tsom mus rau kev tshawb nrhiav dav dav. Koj tuaj yeem tshem tawm cov kev sib txawv ze los ntawm kev ntxiv cov ntsiab lus tsis zoo. Txawm li cas los, qhov no tsis yog ib qho kev xyaum zoo raws li nws tuaj yeem txo tus naj npawb ntawm clicks. Hom kev sib tw dav yog qhov kev xaiv zoo tshaj plaws rau cov neeg tshaj tawm uas xav tau cov ntsiab lus tshwj xeeb.

Retargeting

Retargeting yog ib hom kev tshaj tawm hauv online uas tso cai rau cov neeg lag luam los qhia cov phiaj xwm tshaj tawm rau cov neeg tuaj xyuas yav dhau los ntawm lub vev xaib. Cov txheej txheem remarketing ua haujlwm los ntawm kev xa cov lej taug qab ntawm nplooj ntawv web thiab ua kom cov kev tshaj tawm tuaj yeem pom rau cov neeg tuaj saib yav dhau los. Cov txiaj ntsig ntawm hom remarketing no tseem ceeb heev. Nws tau pom tias yuav nce kev muag khoom nce mus txog 70% thaum cov neeg uas tau mus xyuas lub vev xaib yam tsis tau yuav ib yam dab tsi ua kev yuav khoom los ntawm kev tshaj tawm kev tshaj tawm.

Yog tias koj lub vev xaib tsis zoo rau retargeting, Tej zaum koj yuav tsis pom qhov tshwm sim. Yog tias koj qhov kev tshaj tawm kev lag luam rov qab tsis ua haujlwm, Tej zaum koj yuav xav tau cov lus qhia ntawm Google Adwords tswj tuam txhab. Lawv yuav pab koj teeb tsa cov phiaj xwm rov qab kom raug. Cov kev teeb tsa raug yuav ua rau muaj qhov sib txawv loj hauv kev ua haujlwm. Thaum koj muaj txoj cai nqis, koj tuaj yeem siv retargeting los tsom cov neeg siv khoom thoob plaws txhua qhov sib txawv ntawm kev sib raug zoo.

Txhawm rau teeb tsa retargeting tshaj tawm, koj yuav tsum xub teeb tsa Google Analytics. Lub retargeting code yuav taug qab cov ncuav qab zib, uas yog cov ntaub ntawv me me tau khaws cia rau ntawm tus neeg siv lub browser. Google Ads yuav raug ceeb toom kom tso tawm cov ntawv tshaj tawm rau ib tus neeg tuaj saib lub vev xaib tshwj xeeb raws li lawv cov keeb kwm kev tshawb nrhiav yav dhau los. Retargeting nrog Adwords tuaj yeem yog txoj hauv kev zoo los txhim kho koj lub tswv yim lag luam online.

Retargeting nrog Adwords tuaj yeem ua tau zoo rau kev tshaj tawm xov xwm, tshwj xeeb yog Facebook. Nws tseem tuaj yeem yog txoj hauv kev zoo los tsim Twitter hauv qab no. Nco ntsoov, dhau 75% ntawm cov neeg siv ntawm Twitter yog ntawm cov khoom siv mobile. Koj qhov kev tshaj tawm yuav tsum yog mobile-phooj ywg los ua kom koj muaj feem cuam tshuam koj cov neeg tuaj saib. Retargeting nrog Adwords tuaj yeem pab koj hloov cov neeg siv no rau hauv cov neeg siv khoom. Yog li, pib retargeting nrog Adwords los txhawb koj cov nyiaj tau los.

Cov qhab nia zoo

Muaj ntau txoj hauv kev los txhim kho koj cov qhab nia Zoo hauv Google Adwords. Thaum tsis muaj ib qho kev daws teeb meem, muaj ntau txoj hauv kev los txhim kho koj cov qhab nia. Thawj kauj ruam yog nkag mus rau hauv koj tus as-qhauj thiab nkag mus rau lo lus tseem ceeb zaub vaj huam sib luag. Ib zaug muaj, koj tuaj yeem pom cov qhab nia zoo rau koj cov pab pawg tshaj tawm. Ces, koj tuaj yeem pib hloov pauv los txhim kho koj cov qhab nia. Tom qab ob peb lub lis piam, koj yuav tsum pom qhov sib txawv tseem ceeb.

Cov qhab nias zoo rau koj qhov kev tshaj tawm yog suav los ntawm kev xav txog peb yam: qhov tseeb, ad muaj tswv yim, thiab tsaws nplooj kev paub. Txawm tias siv tib lo lus tseem ceeb, Cov qhab nias zoo yuav sib txawv ntawm pawg tshaj tawm. Piv txwv li, yog tias koj muaj ib lub tsev xauj tsev lag luam, koj tuaj yeem siv lo lus tseem ceeb “jumper castles” txhawm rau tsom cov neeg siv khoom muaj peev xwm uas tshawb nrhiav cov tsev bounce. Qhov ntawd yuav txhim kho koj cov qhab nia Zoo yog tias koj cov lus tshaj tawm muaj feem cuam tshuam thiab txaus siab rau cov neeg siv ntawm txhua yam khoom siv.

Koj yuav tsum paub tias Cov qhab nia Zoo rau ib pawg tshaj tawm tshwj xeeb nyob ntawm qhov zoo ntawm lo lus tseem ceeb. Qhov no tuaj yeem cuam tshuam koj tus nqi ib nyem (CPC) thiab nias-los ntawm tus nqi (CTR). Google Ads kuj tseem cuam tshuam rau qhov zoo ntawm pawg tshaj tawm. Li no, yog tias pawg lus tseem ceeb muaj cov qhab nia Zoo, nws yuav zoo li qeb duas ntawm Google tshawb nrhiav. Yog tias koj tab tom npaj yuav khiav ib qho kev tshaj tawm rau ib lo lus tseem ceeb, nws yuav muaj qhov qhab nia zoo dua yog tias koj tsuas yog siv lub ntsiab lus dav dav.

Thaum txheeb xyuas koj cov phiaj xwm tshaj tawm, ua tib zoo mloog rau CTR. CTR siab yog qhov cim zoo. Kev tshaj tawm nrog CTR siab dua yuav tau txais ntau qhov nyem, yog li nce koj CPC. Txawm li cas los, Nco ntsoov tias CTR yuav raug cuam tshuam los ntawm lwm yam xws li thaj chaw nyob. Ntxiv rau, koj yuav tsum xyuas kom meej tias koj cov lus tseem ceeb phim koj daim ntawv tshaj tawm thiab nplooj ntawv tsaws. Kev nce koj CTR tuaj yeem pab koj Cov qhab nia Zoo, tab sis nws tseem yuav nce koj tus nqi-ib-nias (CPC).

Tshawb nrhiav lo lus tseem ceeb

Kev tshawb fawb lo lus tseem ceeb yog txheej txheem ntawm kev txheeb xyuas cov ntsiab lus zoo rau koj lub vev xaib lossis kev tshaj tawm kev tshaj tawm. Muaj ntau txoj hauv kev los tshawb nrhiav lo lus tseem ceeb. Lub hom phiaj tseem ceeb yog coj ib lub tswv yim thiab txheeb xyuas cov lus tseem ceeb uas muaj peev xwm tsim kom muaj tsheb khiav. Cov ntsiab lus tseem ceeb yog ntsuas los ntawm tus nqi thiab lub caij nyoog kom tau txais kev khiav tsheb. Kev tshawb fawb lo lus tseem ceeb pab koj tsim cov ntsiab lus zoo thiab kev tshaj tawm tswv yim kom nyiam cov neeg siv khoom. Pib, siv Google cov ntsiab lus tseem ceeb los tshawb pom cov ntsiab lus twg nrov.

Thaum nws tuaj yeem siv sijhawm thiab siv zog, Kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau koj qhov kev sib tw AdWords ua tiav. Tsis muaj kev tshawb fawb lo lus tseem ceeb, koj qhov phiaj xwm tuaj yeem ua tsis tiav lossis raug nqi koj muag. Cov npe hauv qab no yog qee cov lus qhia kom koj pib:

Siv Google Keyword Planner. Cov cuab yeej no qhia koj nrhiav ntim los ntawm lub hli. Piv txwv li, yog tias koj xav nyiam kev khiav tsheb thaum lub caij ntuj sov, koj yuav tsum tsom cov lus tseem ceeb uas tau tshawb nrhiav hauv lub caij no. Kuj, txiav txim siab txwv koj qhov kev tshawb nrhiav rau lub sijhawm tshwj xeeb, xws li thaum lub Tsib Hlis thiab Lub Yim Hli. Thaum koj paub cov ntsiab lus twg tau txais txiaj ntsig, koj tuaj yeem siv lub cuab yeej AdWords los nrhiav cov ntsiab lus ntsig txog. Cov cuab yeej no yuav tsim ntau pua cov ntsiab lus ntsig txog raws li koj cov lus tseem ceeb txwv.

Thaum xaiv cov ntsiab lus, txiav txim siab koj lub vev xaib lub hom phiaj. Ua koj qhov kev tshawb fawb los txiav txim siab koj cov neeg tuaj saib lub hom phiaj thiab kev tshawb fawb ntawm koj lub hom phiaj kev lag luam. Koj kuj tseem xav xav txog seb koj lub vev xaib cuam tshuam li cas rau cov lus tseem ceeb no. Puas muaj cov khoom lossis cov kev pabcuam uas muaj cov ntsiab lus zoo sib xws? Puas yog lawv muaj kev tshawb nrhiav siab? Cov neeg tshawb nrhiav dab tsi thaum nrhiav ib yam khoom lossis kev pabcuam? Kev tshawb nrhiav siab yog qhov cim zoo. Yog tsis yog, sim nrhiav ib lo lus tseem ceeb ntxiv rau lub hom phiaj.

Muaj peb txoj hauv kev siv Adwords rau koj lub lag luam SaaS. Cov txheej txheem no hu ua Tus Nqi ib nyem (CPC) kev tshaj tawm, Tshawb nrhiav lo lus tseem ceeb, thiab kev sib tw. Yog tias koj xav pom cov txiaj ntsig sai, koj yuav tsum xyuas kom meej tias koj them rau cov tsheb khiav zoo. Siv txoj kev no yuav xyuas kom koj them nyiaj rau clicks uas yuav tau hloov dua siab tshiab rau hauv cov coj. Yuav pib, koj yuav tsum sau cov ntaub ntawv ntau li ntau tau. Kab lus no yuav piav qhia txog qhov tseem ceeb ntawm kev tshawb fawb lo lus tseem ceeb thiab yuav ua li cas txhawm rau ua kom koj qhov kev sib tw.

Nqi ib nias (CPC) kev tshaj tawm

Tus nqi ib nias lossis CPC yog tus nqi uas cov neeg tshaj tawm them rau txhua zaus ib tus neeg nyem rau ntawm lawv qhov kev tshaj tawm. CPCs zoo li muaj kev lag luam siab nrog kev hloov pauv siab thiab cov neeg tshaj tawm kev sib tw. Thaum muaj txoj hauv kev los txo koj CPC, tsis muaj qhov tseeb-hluav taws los txo lawv kiag li. Nov yog qee yam uas yuav tsum nco ntsoov thaum txhim kho koj CPCs. Ua ntej, xav txog seb koj lub vev xaib cuam tshuam li cas rau koj lub hom phiaj kev lag luam. Yog tias koj lub vev xaib tsis cuam tshuam rau koj cov neeg tuaj saib, koj CPC yuav siab dhau lawm.

Thib ob, nkag siab qhov sib txawv ntawm tus nqi tiaj tus thiab kev twv-raws li tus nqi-ib-nias. Ib tug ca-tus nqi CPC yog yooj yim mus taug qab tshaj li bid-based CPC. Bid-based CPCs tsis tshua kim, tab sis lawv tseem tsis tshua muaj hom phiaj. Ntxiv mus, Cov neeg tshaj tawm yuav tsum xav txog qhov muaj peev xwm ntawm qhov nyem los ntawm qhov muab. CPC siab yuav tsis tas txhais mus rau hauv cov nyiaj tau los siab.

CPC invoicing kuj muaj qhov pheej hmoo ntawm kev siv tsis raug. Cov neeg siv yuav nyem rau ntawm kev tshaj tawm tsis raug. Qhov no tuaj yeem ua rau tus neeg tshaj tawm tau nyiaj ntau heev. Txawm li cas los, Google sim txwv kev siv tsis raug los ntawm kev tsis them nyiaj rau kev siv tsis raug. Txawm hais tias nws tsis tuaj yeem tswj hwm txhua qhov nias, koj tuaj yeem sib tham tus nqi qis dua. Tsuav koj txaus siab kos npe rau daim ntawv cog lus mus sij hawm ntev nrog tus tshaj tawm, koj tuaj yeem sib tham txog tus nqi qis dua.

Hauv ntiaj teb ntawm kev them nyiaj tshaj tawm, tus nqi ntawm kev lag luam yog qhov tseem ceeb. Nrog rau txoj cai tus nqi ib nyem, koj tuaj yeem ua kom koj cov nyiaj rov qab los ntawm kev siv nyiaj tshaj tawm. CPC tshaj tawm yog cov cuab yeej muaj zog rau ntau lub lag luam, yog li kev nkag siab ntau npaum li cas koj them ib nyem tuaj yeem txhim kho koj li kev lag luam. Thiab tsuav koj paub dab tsi koj cov neeg tuaj saib tab tom nrhiav, nws yuav ua haujlwm rau koj. Tias yog vim li cas nws tseem ceeb heev kom paub txog koj CPC.

Tshawb nrhiav lo lus tseem ceeb

Nrhiav cav optimization (SEO) yog kev kos duab ntawm kev xaiv cov lus tseem ceeb thiab cov ntsiab lus ntawm cov ntsiab lus los nyob rau hauv SERPs. Thaum ua tiav lawm, Kev tshawb fawb lo lus tseem ceeb tsim nyog yuav pab ua kom cov organic tsheb thiab kev paub txog cov khoom lag luam. Kev tshawb fawb lo lus tseem ceeb yog cov txheej txheem tshwj xeeb uas cov neeg lag luam siv los txheeb xyuas cov kab lus thiab cov lus uas cov neeg siv feem ntau yuav tshawb nrhiav. Thaum koj muaj cov lus tseem ceeb, koj tuaj yeem ua qhov tseem ceeb rau koj lub tswv yim thiab tsim cov ntsiab lus uas tsom rau cov neeg siv no. Kev tshawb fawb lo lus tseem ceeb pab txhim kho qhov qeb duas ntawm koj qhov chaw ntawm kev tshawb fawb xyaw, uas nyob rau hauv lem yuav tsav lub hom phiaj tsheb.

Ua ntej pib kev sib tw, kev tshawb nrhiav lo lus tseem ceeb. Los ntawm kev txheeb xyuas cov ntsiab lus muaj txiaj ntsig thiab kev xav nrhiav, koj tuaj yeem npaj cov phiaj xwm tshaj tawm tau zoo tshaj plaws. Thaum xaiv lo lus tseem ceeb thiab pawg tshaj tawm, xav txog koj lub hom phiaj thiab koj cov peev nyiaj. Koj tuaj yeem nqaim koj lub hom phiaj thiab txuag nyiaj los ntawm kev tsom tsuas yog cov ntsiab lus tseem ceeb. Nco ntsoov, koj xav ua kom lub siab ntev rau cov neeg uas nquag nrhiav koj cov khoom lossis kev pabcuam. Nws yog qhov zoo tshaj los siv ntau dua ib lo lus tseem ceeb, txawm tias.

Muaj ntau txoj hauv kev los tshawb nrhiav lo lus tseem ceeb. Lub hom phiaj tseem ceeb yog coj lub tswv yim thiab txheeb xyuas cov ntsiab lus tseem ceeb tshaj plaws. Cov lus tseem ceeb no tau nyob rau hauv qhov kev txiav txim ntawm lawv cov nqi thiab muaj peev xwm tsim kom muaj tsheb khiav. Thaum koj tau ua qhov no, koj tuaj yeem txav mus rau kauj ruam tom ntej – sau cov ntsiab lus uas muab nqi rau cov qhua. Koj yuav tsum sau ib txwm li koj xav sau. Tom qab tag nrho, koj lub hom phiaj cov neeg tuaj saib yuav muaj qee cov lus nug zoo sib xws rau cov uas koj tab tom hais.

Thaum tshawb fawb lo lus tseem ceeb rau Adwords yog ib feem tseem ceeb ntawm txhua lub tswv yim kev lag luam, Nws tseem yog ib qho tseem ceeb ntawm kev sib tw ua tiav. Yog tias koj qhov kev tshawb fawb tsis ua tiav, koj yuav xaus rau kev siv nyiaj ntau dhau ntawm PPC thiab ploj mus ntawm kev muag khoom. Tab sis nws tseem ceeb heev kom nco ntsoov tias kev tshawb fawb lo lus tseem ceeb yuav siv sij hawm thiab siv zog. Yog ua tau lawm, koj yuav muaj kev tshaj tawm uas yuav ua tiav!

Kev sib tw

Muaj ob peb lub tswv yim koj yuav tsum nco ntsoov thaum twv ntawm Adwords. Thawj qhov yog khaws koj cov peev nyiaj ntawm PS200 ib hlis. Txawm li cas los, Cov nyiaj no tuaj yeem sib txawv nyob ntawm koj lub niche thiab tus nqi ntawm lub vev xaib tsheb uas koj xav tau txhua hli. Thaum koj tau txiav txim siab koj cov peev nyiaj txhua hli, faib nws los ntawm peb caug kom tau ib lub tswv yim ntawm koj cov peev nyiaj txhua hnub. Thaum koj tau teeb tsa koj cov peev nyiaj txhua hnub, cov kauj ruam tom ntej yog txiav txim siab npaum li cas los twv txhua hnub. Google txoj kev sib tw ua haujlwm los ntawm kev tswj hwm qhov kev sib tw siab tshaj plaws thiab qis tshaj plaws siv qhov siab tshaj plaws CPC metric. Yog tias koj tsis paub meej txog tus nqi raug rau ib nias rau koj lub lag luam, siv Adwords forecast tool.

Thaum twv ntawm Adwords yuav zoo li lub tswv yim zoo, muaj qee qhov tsis zoo rau kev sib tw nrog cov tuam txhab loj. Yog tias koj yog ib lub lag luam me, koj cov peev nyiaj tshaj tawm tsis yog yuav luag loj li ib lub tuam txhab hauv tebchaws, yog li tsis txhob cia siab tias yuav muaj nyiaj txiag tib yam los sib tw nrog lawv. Txawm hais tias koj muaj peev xwm twv tau siab, koj txoj hauv kev tau txais kev rov qab los ntawm kev nqis peev (ROI) los ntawm koj cov phiaj xwm Adwords tsawg.

Yog tias koj cov neeg sib tw siv koj lub npe lag luam hauv lawv cov kev tshaj tawm, xyuas kom koj siv cov ntawv tshaj tawm txawv. Yog tias koj tab tom twv ntawm koj tus neeg sib tw cov ntsiab lus, koj yuav raug txwv los ntawm Google. Qhov laj thawj yog yooj yim: koj cov neeg sib tw tuaj yeem sib tw ntawm koj cov lus, uas yuav ua rau cov qhab nia qis dua thiab tus nqi-ib-nias. Ntxiv thiab, yog tias koj tus neeg sib tw tau twv ntawm koj cov lus, Tej zaum koj yuav tau siv koj cov nyiaj rau ib pawg ntawm cov ntawv tshaj tawm uas tsis muaj dab tsi ua nrog koj lub npe.

Cov qhab nia zoo

Qhov qhab nia zoo hauv Adwords yog qhov tseem ceeb thaum nws los txog kom tau txais qhov chaw zoo tshaj plaws rau koj cov tshaj tawm. Nws yog ib qho tseem ceeb los saib xyuas koj cov qhab nia Zoo thiab hloov koj cov kev tshaj tawm raws li. Yog tias koj pom tias koj CTR qis heev, tom qab ntawd koj yuav tsum ncua koj cov ntawv tshaj tawm thiab hloov cov ntsiab lus mus rau lwm yam. Koj qhov qhab nia zoo yuav qhia txog koj qhov kev siv zog dhau sijhawm, yog li koj yuav tsum ua txhua yam koj ua tau kom nws nce. Txawm li cas los, Cov qhab nias zoo hauv Adwords tsis yog kev tshawb fawb. Nws tsuas tuaj yeem ntsuas qhov tseeb thaum koj muaj cov tsheb khiav txaus thiab cov ntaub ntawv los txiav txim siab seb qhov qhab nia zoo yuav tsum yog dab tsi.

Qhov qhab nia zoo hauv Adwords yog txiav txim los ntawm peb yam: tus nqi click-through, ad kev ua tau zoo, thiab phiaj xwm kev vam meej. Nyem-los ntawm tus nqi ncaj qha ntsig txog koj qhov qhab nia zoo, yog li kev txhim kho koj cov qhab nias zoo tuaj yeem txhim kho koj qhov kev tshaj tawm kev ua tau zoo. Kev tshaj tawm uas ua tsis zoo yuav nkim koj cov peev nyiaj thiab tsis cuam tshuam rau koj cov neeg tuaj saib. Cov qhab nia zoo yog lub hauv paus ntawm kev ua tiav AdWords phiaj xwm.

Cov lus tseem ceeb pab pawg tuaj yeem dav dhau rau koj qhov kev tshaj tawm, ua rau nws tsis quav ntsej los ntawm cov neeg tuaj saib. Siv cov ntsiab lus tseem ceeb ntxiv rau koj cov phiaj xwm tshaj tawm. Cov qhab nias siab dua yuav txhais tau tias koj cov lus tshaj tawm yuav tau txais kev mloog ntau dua thiab muaj feem cuam tshuam rau cov neeg tuaj saib lub hom phiaj tshawb nrhiav. Kuj, xav txog kev siv cov nplooj ntawv tsaws nrog cov duab ntawm cov neeg laus. Kev ntsuam xyuas yog qhov tseem ceeb, thiab tsim ntau qhov kev sib txawv ntawm kev tshaj tawm yuav pab koj txhim kho koj cov nplooj ntawv tsaws.

Txhawm rau txhim kho koj cov qhab nia zoo, koj yuav tsum tsim kom muaj kev sib xyaw zoo ntawm cov ntsiab lus thiab kev tshaj tawm. Cov lus tseem ceeb uas tsis ua tau zoo yuav tsum raug coj mus rau nplooj ntawv tsaws zoo lossis lawv yuav raug degraded. Los ntawm kev ua qhov no, koj tuaj yeem txhim kho koj cov qhab nia zoo thiab tau txais tus nqi qis-ib-nias (CPC).

Retargeting

Tej zaum koj yuav paub txog Google lub peev xwm rov ua dua tshiab, tab sis tsis paub tseeb tias nws yog dab tsi. Adwords retargeting tso cai rau koj mus cuag cov neeg siv ntawm lwm lub vev xaib thiab platforms. Nws kuj tso cai rau koj los teeb tsa cov cai rau leej twg koj ntxiv rau koj cov neeg tuaj saib. Los ntawm segmenting cov qhua rau koj qhov chaw, koj tuaj yeem tsom koj cov kev ua lag luam rov qab. Qhov tseeb dua koj tuaj yeem hais txog leej twg pom koj qhov kev tshaj tawm, qhov ua tau zoo dua koj qhov kev rov qab los yuav zoo dua.

Muaj ntau yam txiaj ntsig rau retargeting nrog Adwords, thiab ib qho zoo tshaj plaws yog lub peev xwm los qhia tib neeg tshaj tawm raws li lawv cov haujlwm hauv online yav dhau los. Ntxiv rau kev nthuav qhia koj qhov kev tshaj tawm raws li cov khoom lag luam uas lawv tau saib tsis ntev los no, Google Ads tseem tuaj yeem tso tawm cov ntawv tshaj tawm rau cov neeg uas tawm hauv lawv lub tawb nqa khoom lossis siv sijhawm ntau los saib koj cov khoom. Txawm li cas los, Nws yog ib qho tseem ceeb kom nco ntsoov tias retargeting nrog Adwords tsis yog rau cov pib tshiab. Nws tuaj yeem yog qhov kev xaiv zoo rau cov lag luam nrog cov peev nyiaj me me.

Retargeting nrog Adwords tuaj yeem yog txoj hauv kev zoo los koom nrog cov neeg siv khoom uas twb muaj lawm thiab nrhiav cov tshiab. Google Adwords tso cai rau koj tso cov ntawv cim npe ntawm koj lub vev xaib, kom ntseeg tau tias cov neeg uas tau mus xyuas koj qhov chaw ua ntej yuav pom koj qhov kev tshaj tawm dua. Retargeting nrog Adwords kuj tseem siv tau thoob plaws hauv social media sites, xws li Facebook. Nws tuaj yeem ua tau zoo heev rau kev ncav cuag cov neeg siv khoom tshiab thiab nce kev muag khoom. Txawm li cas los, Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias Google txoj cai txwv tsis pub siv cov ntaub ntawv txheeb xyuas tus kheej los tsom rau kev tshaj tawm.

Retargeting nrog kev tshaj tawm yog ib txoj hauv kev zoo los tsom cov neeg siv khoom tom qab lawv tau tawm ntawm koj lub xaib. Los ntawm kev taug qab cov ncuav qab zib ntawm cov qhua no, koj qhov kev tshaj tawm yuav tso tawm tib qhov kev tshaj tawm rau cov neeg uas yav dhau los tau mus xyuas koj qhov chaw. Txoj kev no, koj tuaj yeem ua rau koj qhov kev tshaj tawm tshwj xeeb rau cov khoom lag luam uas nyuam qhuav tuaj ntsib. Nws tseem ceeb heev uas yuav tau siv pixel los tsim cov phiaj xwm tshaj tawm raws li cov ntaub ntawv cov kua nplaum uas muab Google Ads.

If you’re just getting started with your AdWords account, you’ve probably been wondering how to structure it. There are a few ways to do this. Read on to find out how to structure your AdWords account to best fit your needs. Hauv tsab xov xwm no, we’ll go over CPA bidding and CPM bidding. We’ll also cover how to set up your account to make sure you’re maximizing its benefits.

Them-ib-nias (PPC) kev tshaj tawm

While pay-per-click advertising on Adwords may seem simple on the surface, there are several factors to consider. A high CTR indicates your ad is helpful and relevant. A low CTR means nobody clicked on your ad, which is why Google prefers ads with a high CTR. Hmoov zoo, there are two factors that you can control to increase your CTR.

PPC advertising uses keywords to connect businesses with targeted consumers. These keywords are used by advertising networks and search engines to select ads that are relevant to the consumer’s intent and interests. To make the most out of your ads, choose the keywords that speak to your target audience. Remember that people do not always look for the same thing, so make sure to select keywords that reflect this. Ntxiv mus, you can even customize your campaigns by targeting users based on their location, ntaus ntawv, and time of day.

The goal of pay-per-click advertising is to generate conversions. It’s important to test different keywords and campaigns to determine which ones will be most effective. Pay-per-click advertising is a great way to test different audiences with small investments, until you can see which ones perform well. You can pause your ads if they aren’t performing as expected. This can also help you see which keywords are most effective for your business.

One way to increase your PPC campaign is to optimize your landing page. Your landing page is the page that your audience visits after clicking on your ad. A good landing page will convert visitors into customers or increase the conversion rate. Thaum kawg, you want to see a high conversion rate. When you’re using this method, remember that you’ll only make money if you see a high conversion rate.

PPC advertising rates are commonly determined on a bid or flat-rate basis. The advertiser pays the publisher a fixed amount each time their ad is clicked on. Publishers usually keep a list of PPC rates. It’s important to shop around for the lowest price, which can sometimes be negotiated. In addition to negotiating, high-value or long-term contracts will usually result in lower rates.

If you’re new to PPC advertising on Adwords, it’s important to remember that the quality of your campaign is crucial. Google awards best ad placements and lowest costs to businesses that offer an excellent user experience. Your ad’s effectiveness is also measured by click-through rate. You’ll need a solid foundation before you begin managing your PPC account. You can learn more about PPC advertising at PPC University.

Using automated bid management systems is a good idea if you’d like to maximize success and scale. Such systems can manage millions of PPC bids for you and optimize your ads to get the highest return possible. They are most often tied to the advertiser’s website, and feed the results of each click back to the system. Txoj kev no, you’ll be sure that your ad is being seen by the most potential customers.

Cost-per-impression (CPM) kev sib tw

The vCPM (viewable CPM) bid option is a good way to increase the chances of your ad appearing. This setting allows you to set the highest bid per thousand viewable ad impressions. When you choose to use this setting, Google Adwords will charge you only when your ad is shown above the next highest ad. With vCPM bidding, text ads always get the entire ad space, so they’re more likely to be seen.

When comparing the two ad types, CPM bidding is often the best option for brand awareness campaigns. This type of advertising focuses more on price than impressions. You’ll pay for every thousand impressions, but you may receive zero clicks. Because the Display Network is based on price, CPM ads will typically rank high without being clicked on. CPC bidding, ntawm qhov tod tes, is based on relevancy and CTR.

Another way to increase your CPM is to make your ads more targeted. CPM bidding is a more advanced form of bidding. CPM bidding requires conversion tracking. With enhanced CPM, you need to provide Google with data to see how many visitors convert to a sale or a sign-up. By using this method, you’ll be able to better target your market and maximize your ROI.

Enhanced CPC is a bidding option in Google Adwords. Enhanced CPC requires manual keyword bidding but allows Google to adjust the bid based on the likelihood of conversion. It allows Google to adjust the bid by up to 30% on either side, and it also makes the average CPC lower than your maximum bid. The advantage of ECPC is that you can fine-tune your ad targeting and budget.

Optimum CPM bidding is a great option for increasing your click-through rate and keeping your daily budget within your budget. Txawm li cas los, it is important to remember that CPM isn’t the only factor in optimizing your campaign. You should also try to optimize the campaign for conversions by using target CPA (cost-per-action) los yog CPC (cost-per-action).

Manual CPC bidding gives you full control over your bids and is a good starting point if you’re new to Google Adwords. It also gives you a level of control you won’t find in automated bidding strategies. Manual CPC bidding lets you change your bids whenever you want, without algorithms dictating your decision. You’ll also see more click-throughs if you improve the quality of your keywords and ads.

Thaum kawg, CPC bidding in Google Adwords is the best option if you want to boost your revenue. Long-tail keywords are considered to be more relevant than short keyword-rich queries, so they’re cheaper to target. You don’t want to bid more than you need to, but it’s worth it if you get more customers. The CPCs in Google Adwords are very low, so you’ll probably be able to get a great return for your budget.

Cost-per-acquisition (CPA) kev sib tw

CPA is a measure of the cost per acquisition, or customer lifetime value, and can be used to determine the success of a digital advertising campaign. Other uses of CPA include measuring newsletter signups, e-book downloads, and online courses. As an overarching metric, CPA enables you to connect secondary conversions to the primary one. In contrast to CPC bidding, where you pay for every click, CPA bidding requires you to pay for only one conversion, thereby reducing the cost of the campaign.

While CPA bidding is more effective than CPC, you should consider the pros and cons of both. CPA is an effective way to control the costs of conversions while still allowing for some revenue and ad visibility. Kev twv twv yuav muaj nws qhov tsis zoo, xws li nyuaj rau kev siv, txwv koj txoj kev tswj hwm, thiab tsis tuaj yeem sib npaug ntawm ob qhov kev txiav txim siab ntawm cov nyiaj tau los thiab kev hloov pauv.

Thaum lub hom phiaj siab CPA yuav pab kom koj CPA nce, koj yuav tsum paub tias kev twv twv tuaj yeem ua rau koj tus as-qhauj ua rau nws tus kheej throttle. Qhov no tuaj yeem ua rau a 30% poob nyiaj tau los. CPA siab dua tsis tau txhais hais tias koj yuav tsum siv nyiaj ntau dua li koj cov peev nyiaj. Hloov chaw, optimize koj cov ntsiab lus kom nce kev hloov pauv thiab txo koj CPA.

Dhau li ntawm cov txiaj ntsig ntawm kev sib tw CPA, tseem tuaj yeem twv hauv Facebook. Facebook muaj ib qho kev xaiv los muab cov qauv no nrog cov hom phiaj siab heev rau cov neeg tuaj saib tshwj xeeb. Facebook yog txoj hauv kev zoo los ntsuas qhov ua tiav ntawm koj txoj kev sib tw, thiab koj tsuas yog them yog tias koj tau txais kev hloov dua siab tshiab. Using cost-per-acquisition (CPA) bidding in Google Adwords can help you lower your cost per acquisition by a significant margin.

If your business does not sell physical goods, you can calculate CPA based on other metrics, such as lead capture, demo signups, thiab kev muag khoom. You can calculate the CPA by plotting the average CPA against impression-weighted Quality Score. Higher CPAs generally indicate lower ROI, so it is important to optimize for both CPA and Quality Score. But if your Quality Score is below the average, you will likely increase your CPA compared to competitors and will hurt your overall ROI.

Ads with a high quality score will earn higher ad rankings and lower CPA. This will discourage bad advertisers from advertising with poor quality content. While high quality ads will always attract more clicks, advertisers who have a low CPA will only be able to achieve high ad positions by bidding an exorbitant amount. They will eventually have to settle for lower rankings.

While CPA bidding in Google Adwords isn’t the best way to maximize your marketing spend, it will provide a higher ROI than low-quality ads. By improving quality score, you can improve CPA. Txoj kev no, your ad spending won’t be as high as it could be. Yog li, the next time you’re bidding, make sure you’re optimizing for conversions rather than cost.