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Yuav luag txhua txhua hnub yog tshawb nrhiav hauv Google search engine 3,8 Ntau txhiab qhov kev tshawb nrhiav tau ua. Nrog xws li ib lab kev tshawb nrhiav thiab kev sib tw hnyav, Google kev tshaj tawm dhau los ua qhov kev xaiv kawg, kom ua tiav cov hom phiaj kev lag luam. Txawm li cas los xij, nws yog lub platform them nyiaj tshaj tawm thiab muab cov txiaj ntsig tau lees paub. Txawm tias Google nws tus kheej tsim nws tus kheej 85% ntawm cov nyiaj tau los ntawm Google advertising.
Nrog rau tsab xov xwm no peb xav qhia tsuas yog cov lus qhia zoo tshaj plaws hauv Google, rau koj qhov phiaj xwm hauv lub xyoo 2020 tuaj yeem coj mus rau hauv tus account. Peb cov kws tshaj lij tau muab lawv cov lus qhia zoo tshaj plaws rau kev ua haujlwm zoo ntawm AdWords. Yog li cia peb tau txais cov lus qhia tshwj xeeb no.
hwm tus qhab nia zoo
Google ib txwm siv Cov qhab nia Zoo, txhawm rau txiav txim siab koj qhov kev tshaj tawm zoo. Txawm hais tias Google tshaj tawm tsis yog qhov kawg nkaus xwb, nws kuj xav tau ib nplooj ntawv optimized tsaws, uas yog sau nrog koj lub hom phiaj keywords. Cov qhab nias zoo yog tom ntej tom qab twv, raws li nws txiav txim siab seb koj qhov kev tshaj tawm tau tshwm sim hauv lub tshuab tshawb nrhiav.
Qhov no tsuas yog hais, uas advertising tsis yog txhua yam, dab tsi tseem ceeb, tab sis lwm yam xws li qhov tseem ceeb thiab, qhov tseem ceeb tshaj, cov txiaj ntsig rau cov neeg siv khoom. Qhov tseem ceeb tshaj plaws, koj yuav tsum tsom mus rau kev tsim nplooj ntawv tsaws. Qhov zoo tshaj plaws, tus qauv tsim yuav tsum yog tus phooj ywg mobile thiab muab kev paub zoo rau cov neeg siv.
Yog li tsis txhob optimize koj cov tshaj tawm, tab sis kuj tsim ib nplooj ntawv tsaws zoo.
Siv geo-targeting
Google Advertising tso cai rau koj los kho koj qhov kev twv rau qee qhov chaw. Koj kuj yuav tsum siv lub luag haujlwm, txhawm rau txhim kho koj qhov kev twv thiab txuag nqi. Qhov no yog koj ob qhov txiaj ntsig, raws li koj txhim kho koj cov qhab nia Zoo ntawm ib lub xaib thiab kho cov ntawv twv ntawm lwm qhov chaw, kom txuag tau koj cov nqi.
Tus nqi nias tus nqi txiav txim tus naj npawb ntawm cov neeg, leej twg nyem rau ntawm koj qhov ad, thiab yog proportional rau tag nrho cov neeg, leej twg pom koj ad.
Kev hloov pauv tus nqi yog qhov piv, uas txhais lub hom phiaj hloov siab los ntseeg ua tiav los ntawm tib neeg. Lub hom phiaj ntawm kev hloov pauv no tuaj yeem yog daim ntawv teev npe nkag, ib tsab ntawv xov xwm subscription, profileing los yog cov kev pab cuam los yog khoom. Koj tuaj yeem zam qhov tsis tsim nyog clicks, los ntawm kev siv geo-targeting, los ntawm kev kho koj qhov kev twv rau txhua thaj chaw thaj chaw thiab nce lawv qhov cuam tshuam.

