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There are various ways to set up your Adwords account. आपके लक्ष्यों के आधार पर, you can use one of the following structures: Campaign goal, Bidding system, and Cost. Split testing is also an option. Once you have established the best format for your campaign, it’s time to determine how to spend your advertising budget. Listed below are some tips to help you get started. To create the most effective campaigns, read this guide.
The cost of Adwords varies depending on several variables. The average cost is around $1 प्रति $5 प्रति क्लिक, while costs for the Display Network are much lower. Some keywords are more expensive than others, and the competition within the market also affects the cost. The priciest Adwords keywords are often more expensive than the average, and usually belong to highly competitive markets, such as law and insurance industries. हालांकि, even with higher costs, Adwords are still an excellent way to market your business online.
Although CPC does not give much insight on its own, it is a great starting point for understanding the cost of Adwords. Another useful metric is CPM, or cost-per-thousand impressions. This metric gives you an idea of how much you spend on advertising, and is useful for both CPC and CPM campaigns. Brand impressions are valuable in establishing a long-term marketing campaign.
The cost of Adwords is a sum of your cost per click (सीपीसी) और लागत प्रति हजार इंप्रेशन (सीपीएम). This amount does not include the other costs, such as your website hosting, but it does represent your total budget. Setting a daily budget and maximum bid can help you control your cost. You can also set bids at the keyword or ad group level. Other useful metrics to monitor include average position, which tells you how your ad ranks among the rest of the ads. If you’re unsure about how to set your bids, you can use Auction insights to see how much other advertisers are paying.
In addition to your budget, your quality rating also affects the cost of Adwords. Google calculates the cost of an Adwords campaign based on the number of advertisers who have ads for a specific keyword. The higher your quality rating, the lower the cost per click will be. दूसरी ओर, if your quality rating is poor, you will pay a lot more than your competition. इसलिए, it’s important to understand your budget for Adwords so that you can stay within it and see positive results.
Changes to the bidding system and matching system in Adwords have many critics sneering at Google. इससे पहले, a hotel chain advertiser could bid on the word “hotel,” ensuring that his or her ad would surface on the top of the SERPs. It also meant that their ads would show up in phrases containing the word “hotel.” This was known as broad match. But now, with Google’s changes, the two systems are no longer so separate.
There are several strategies available to maximize your clicks within a budget. These strategies are ideal if you want to maximize your conversion rate and find more volume. But be aware that each type of bidding strategy has its own benefits. Listed below are the three main types of bidding systems and their advantages. यदि आप ऐडवर्ड्स के लिए नए हैं, your best option is to try the Maximize Conversions strategy, which automatically adjusts bids to maximize conversions.
Automated bid strategies take the guesswork out of paid advertising, but you can still get better results with manual methods. A bid is an amount you’re willing to pay for a specific keyword. But keep in mind that the bid doesn’t determine your ranking; Google doesn’t want to give the top spot to someone who spends the most money on a keyword. That’s why you need to read about the auctioning system before using it.
Manual bidding allows you to control the bid amount for each ad. You can use the Bidding System to cut your budget when ads don’t perform well. उदाहरण के लिए, if your product is very popular, you might want to use broad match instead of exact match. Broad match is a better option for general searches, but will cost you a little more. वैकल्पिक, you can choose the exact match or phrase match.
There are several ways to set a campaign goal in Google Adwords. आप एक दैनिक बजट सेट कर सकते हैं, which is equal to your monthly campaign investment. फिर, divide that number by the number of days in a month. Once you’ve determined your daily budget, you can set your bidding strategy accordingly. इसके साथ ही, campaign goals can be set for different types of traffic. Depending on your campaign goals, you can choose to target either specific locations or specific audiences.
The campaign goal is the key element of the entire campaign. The goal should clearly describe what needs to change in order for the campaign to be successful. It should be as concise as possible, and should be written in such a way that all those involved in the campaign understand it. लक्ष्य भी विशिष्ट होना चाहिए, प्राप्य, और यथार्थवादी. यह उस लक्ष्य को प्राप्त करने के लिए आवश्यक संसाधनों को निर्धारित करने में मदद करता है. परिवर्तन के सिद्धांतों का उपयोग करना, आप अपने अभियान के लिए यथार्थवादी लक्ष्य निर्धारित कर सकते हैं.
There are two basic steps to split-testing your ads in Google’s Adwords. प्रथम, आपको दो अलग-अलग विज्ञापन बनाने होंगे और उन्हें अपने विज्ञापन समूह में रखना होगा. फिर, आप यह देखने के लिए प्रत्येक पर क्लिक करना चाहेंगे कि कौन बेहतर प्रदर्शन करता है. फिर आप देख सकते हैं कि आपके विज्ञापन का कौन सा संस्करण अधिक प्रभावी है. विभाजन-परीक्षण को यथासंभव प्रभावी बनाने के लिए, नीचे दिए गए चरणों का पालन करें.
दो अलग-अलग विज्ञापन सेट बनाएं और प्रत्येक विज्ञापन के लिए एक बजट निर्धारित करें. एक विज्ञापन की कीमत कम होगी, जबकि दूसरे की कीमत अधिक होगी. अपना विज्ञापन बजट निर्धारित करने के लिए, आप एक अभियान बजट कैलकुलेटर का उपयोग कर सकते हैं. क्योंकि स्प्लिट टेस्ट महंगे होते हैं, you’ll end up losing some money, but you’ll also know if your ad sets are working. If the two ad sets are similar, make sure to adjust your budget accordingly.
After you’ve chosen two ad groups, choose the one that’s likely to generate the highest number of clicks. Google will tell you which one is more successful. If your first ad gets the most clicks, then it’s a good sign. But the second ad group has lower click-through rate. You’ll want to lower your bid when you expect to see the highest CTR from the other ad group. इस तरफ, you can test the impact of your ads on your conversions.
Another way to split-test Facebook ads is by editing your existing campaign. यह करने के लिए, edit your ad sets and select the Split button. Facebook स्वचालित रूप से परिवर्तनों के साथ एक नया विज्ञापन सेट बनाएगा और मूल विज्ञापन सेट वापस कर देगा. स्प्लिट टेस्ट तब तक चलेगा जब तक आप इसे रोकने के लिए शेड्यूल नहीं करते. यदि आपका विभाजित परीक्षण सफल होता है, आपको अपने परीक्षण के परिणामों के साथ अभियान जारी रखना चाहिए. आप विज्ञापनों को दो या तीन अलग-अलग अभियानों में विभाजित करना चाह सकते हैं.
Search engine advertising is a cost-effective method for reaching the right prospects at the right time. यह अधिक ट्रैकिंग भी प्रदान करता है, आपको यह निर्धारित करने की अनुमति देता है कि किन विज्ञापनों या खोज शब्दों के परिणामस्वरूप बिक्री हुई. हालांकि, विपणक को पता होना चाहिए कि सही खोजशब्दों का चयन करके आरओआई को अधिकतम कैसे किया जाए, उचित बजट आवंटित करना और आवश्यकतानुसार रणनीतियों को समायोजित करना. यह लेख ऐडवर्ड्स के साथ आरओआई को अधिकतम करने के लिए ध्यान में रखने के लिए कुछ महत्वपूर्ण कारकों पर चर्चा करता है. अधिक जानकारी के लिए पढ़ें.
ऐडवर्ड्स के आरओआई की गणना करते समय, यह याद रखना महत्वपूर्ण है कि वेबसाइट क्लिक हमेशा बिक्री में तब्दील नहीं होते हैं. ऐडवर्ड्स के आरओआई की गणना करने के लिए आपको रूपांतरणों को ट्रैक करना होगा. यह फोन कॉल लीड के माध्यम से किया जा सकता है, as well as tracking until the visitor reaches the final “धन्यवाद” पृष्ठ. किसी भी मार्केटिंग अभियान की तरह, ROI इस बात पर निर्भर करेगा कि आपके विज्ञापन आपकी वेबसाइट पर कितने विज़िटर लाते हैं. यह करने के लिए, आपको खरीदारी के इरादे से कीवर्ड चुनना होगा.
ऐडवर्ड्स के अपने आरओआई में सुधार करने के लिए, अपने विज्ञापनों में एक्सटेंशन जोड़ने पर विचार करें. लैंडिंग पृष्ठ एक्सटेंशन का उपयोग करने से आपको अधिक लक्षित विज़िटर आकर्षित करने में सहायता मिलेगी. कीवर्ड एक्सटेंशन के अलावा, आप कॉलआउट या स्थान एक्सटेंशन का भी उपयोग कर सकते हैं. बाद वाला आपकी वेबसाइट पर एक लाइव कॉल बटन जोड़ता है. You can also use reviews and site links to direct people to related pages. You should test different options before settling on the right ones. If you want to maximize ROI, make sure to test everything.
Google Analytics allows you to automatically tag Adwords campaigns with auto-tagging. The reports will show you ROI of Adwords campaigns. You should also import your cost data from paid marketing services into Google Analytics to monitor their performance. Doing this will help you monitor your advertising costs, revenue and ROI. This information will allow you to make better decisions on where to invest your money. And this is just the beginning. You can easily track ROI of Adwords by following these guidelines.