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Ua lohe paha ʻoe iā Google Adwords, ke kahua hoʻolaha mai Google. Akā, do you know how to use it to maximize your profit? He mea pono anei no ka hoʻomaka? Eia kekahi mau ʻōlelo aʻoaʻo. He mea hana maikaʻi kēia no nā mea kālepa kikohoʻe, ʻoi aku ka hoʻomaka ʻana. Akā hiki ke pipiʻi. E heluhelu e aʻo hou e pili ana i kēia mea hana ikaika. Aia ma lalo iho kekahi o kona mau pono a me nā hemahema. Inā paha no kāu hoʻomaka ʻana a no kahi ʻoihana paʻa, Loaʻa iā Adwords kona mau pono a me nā hemahema.
While it’s no secret that Google is a huge player in the advertising space, ʻaʻole ʻike nā kānaka a pau i ka hoʻohana pono ʻana i nā mea hana o ka ʻoihana. Ke nānā nei kēia ʻatikala i nā ʻano like ʻole e hiki ai iā ʻoe ke hana i ka hapa nui o nā mea hoʻolaha hoʻolaha a Google. Inā he mea hou ʻoe iā Google AdWords, eia ka loiloi wikiwiki o nā mea i hoʻokomo ʻia. Ke aʻo ʻoe e pili ana i nā mea hana, e loaʻa iā ʻoe kahi manaʻo maikaʻi aʻe e pili ana i ka hoʻonui ʻana i ka kūleʻa o kāu ʻoihana.
Hana ʻia ʻo Google AdWords e like me ke kūʻai aku kahi e noi ai nā ʻoihana no ka hoʻokomo ʻana i nā hopena ʻenekini. Kōkua kēia ʻōnaehana i nā ʻoihana e loaʻa ka kiʻekiʻe kiʻekiʻe, pili pili. Koho nā mea hoʻolaha i kahi hoʻolālā kālā a me nā kikoʻī kikoʻī, a hiki ke hoʻohui i kahi helu kelepona a i ʻole loulou i ka ʻaoʻao nui o kahi pūnaewele. ʻo kahi laʻana, let’s assume that a user searches for “red shoes.” They see several ads from different companies. Uku kēlā me kēia mea hoʻolaha i kekahi kumukūʻai no ka hoʻokomo hoʻolaha.
Ke koho ʻana i ke ʻano hoʻolaha kūpono, he mea nui e noʻonoʻo i ke kumukūʻai no ke kaomi. ʻO kēia ka nui āu e uku ai no kēlā me kēia kaukani hoʻolaha hoʻolaha. Hiki nō hoʻi iā ʻoe ke hoʻohana i ke kumukūʻai no ka hoʻopili, 'o ia ho'i ke uku 'oe no kēlā me kēia manawa e kaomi ai kekahi i kāu ho'olaha a ho'opau i kekahi hana kiko'ī. ʻEkolu ʻano o ka hoʻolaha me Google Ads: huli hoʻolaha, hōʻike hoʻolaha, a me nā hoʻolaha wikiō. He kikokikona nā hoʻolaha hulina, kiʻi, a me ka wikiō maʻiʻo. Hōʻike ʻia lākou ma nā ʻaoʻao pūnaewele i loko o ka pūnaewele hōʻike Google. He hoʻolaha pōkole nā wikiō, maʻa mau ʻeono a 15 kekona, a ʻike ʻia ma YouTube.
ʻO ke ʻano o ka hana ʻana o Google Ads e pili ana i ka uku uku (PPC) kumu hoʻohālike. Hoʻolālā ka poʻe hoʻolaha i nā huaʻōlelo kikoʻī ma Google a hana i nā makana no kēia mau huaʻōlelo. Hoʻokūkū lākou no kēia mau huaʻōlelo me nā mea kūʻai aku. Hoʻokumu pinepine ʻia ka nui o nā kumu kūʻai ma luna o kahi kiʻi kiʻekiʻe. ʻO ke kiʻekiʻe o ke kumukūʻai, ʻoi aku ka maikaʻi o ke kau ʻana. ʻOi aku ka nui o nā kau hoʻolaha i loaʻa i kahi ʻoihana, ʻo ka haʻahaʻa o ke kumukūʻai no ke kaomi.
I mea e hoʻonui ai i ka pono o Google Ads, pono e hoʻomaopopo i ka hoʻopilikino ʻana i nā hoʻolaha. Hiki ke ʻike ʻia nā hoʻolaha ma nā ʻaoʻao hualoaʻa, ma nā ʻaoʻao pūnaewele ma ka Pūnaewele Hōʻike Google, a ma nā pūnaewele a me nā polokalamu ʻē aʻe. Hiki i nā hoʻolaha ke kiʻi a i ʻole ka kikokikona, a e hōʻike ʻia ma hope o nā ʻike pili. Eia kekahi, hiki iā ʻoe ke hana i nā hoʻolaha ma ka huli ʻana i nā pae like ʻole o kahi funnel kūʻai.
In the age of the internet, ke ʻimi nei nā ʻoihana i nā ala hou e hiki ai i nā mea kūʻai aku hou. ʻO ka piʻi ʻana o nā polokalamu accelerator kahi kumu hoʻohālike maikaʻi o kēia. Hoʻomaka pinepine ʻia nā mea hoʻomaka e hana mai kahi keʻena kaʻana like. Ma ke kūʻaiʻana i kahi kuleana kuleana ma ka hui, makemake kēia mau mea hoʻopukapuka e hoʻokau i kahi kiʻekiʻe o ka pilikia. Ma waho aʻe, kōkua nā mea hoʻolalelale i ka poʻe hoʻomaka e pale i nā kumukūʻai ma luna o ka ʻoihana kuʻuna. Eia kekahi mau pōmaikaʻi o ka hoʻohana ʻana i ka polokalamu accelerator.
What makes a company scalable? ʻO ka pane ʻo ka scalable infrastructure, e like me ka piʻi ʻana o ka nui o kahi lawelawe. Me IaaS, uku ʻoe no ka hiki ke hoʻonui me ka ʻole o ka loaʻa ʻana o nā kumukūʻai hou no ka lako, nā polokalamu hou, a i ʻole ka hoʻonui ʻana i ka mana. A me ka helu ao, hiki iā ʻoe ke komo i kāu ʻikepili mai nā wahi a pau. ʻIke ʻia nā pōmaikaʻi. E heluhelu e aʻo pehea e waiwai ai kēia ʻano ʻoihana i kāu ʻoihana. Aia ma lalo nei nā ala ʻelima e hiki ai i kāu ʻoihana ke hoʻohana pono i nā lawelawe i loaʻa i ke ao.
lako polokalamu ma ke ano he lawelawe, a i ʻole SaaS, he polokalamu kapuaʻi i hoʻokipa ʻia ma ka pūnaewele e kekahi mea kūʻai ʻaoʻao ʻekolu. Hiki iā ʻoe ke komo i ka polokalamu ma o ka polokalamu kele pūnaewele. No ka mea, mālama ʻia ma ke kikowaena, Hiki ke hoʻonui nui ʻia nā lawelawe SaaS. Eia kekahi, SaaS products are flexible and scalable because they do not require installation on individual devices. This makes them particularly valuable for distributed global teams. And because they don’t require bandwidth, users don’t have to worry about software updates.
If you’re worried that it’s too expensive, ʻaʻole ʻoe hoʻokahi. Many people have the same concern: “It’s expensive to run Adwords.” While you don’t need to spend $10,000 a month to see results, it may seem like an intimidating task. Eia naʻe, there are several ways to reduce your cost per click without breaking the bank. By following a few simple rules, you can get the best results for a modest budget.
The first thing you need to do is find out how much Google’s AdWords will cost you. In 2005, the average cost per click was $0.38 cents. By 2016, this cost had jumped to $2.14, and it is unlikely to go down any time soon. A lawyer, ʻo kahi laʻana, can expect to pay $20 i $30 no ke kaomi. But if you can’t afford to pay that much, you might want to look for alternatives.
