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When you set up your campaign, Google will create ad groups for you. These will make managing your ads easier. Each ad group contains one ad, one or several keywords, and either broad match or phrase match. Google sets your keyword to broad match so that users can type in your keywords anywhere. ʻO ka maʻamau, this works out to be the best match. You will then want to adjust the cost per click, kumukūʻai no ka manaʻo, and cost per acquisition to suit your budget and goals.
The ideal cost per click for Adwords is determined by determining your target ROI. For most businesses, five cents per click is sufficient. Another way to express this is cost per acquisition, a i ʻole 20% of revenue. To maximize ROI, consider cross-selling your existing customers to increase the average value of each sale. To determine how to target your CPC, use the conversion rate chart below. Using this chart, you can decide what to bid for each keyword and ad.
The most effective way to lower your CPC is to target long-tail keywords. These keywords have low search volume and are less likely to attract irrelevant searches. These keywords also tend to have a higher Quality Score, which is an indication of relevance and a low cost per click. Adwords CPC is based on the industry you are in and competition levels. The more competitive your industry, ʻoi aku ka kiʻekiʻe o ka CPC.
There are several methods for setting maximum CPCs, including automatic and manual bidding. ʻO ka bidding cost-per-click ka mea maʻamau o CPC. ʻO ke ʻano hana lima ka hoʻoponopono ʻana i ka CPC kiʻekiʻe me ka lima, ʻoiai ke hoʻohana nei ke koho ʻakomi i kahi polokalamu e hoʻoponopono ʻakomi i ka CPC kiʻekiʻe loa iā ʻoe. Inā ʻaʻole maopopo ʻoe i ke ala kūpono no kāu ʻoihana, Hāʻawi ʻo Google i kekahi mau ʻōlelo aʻoaʻo. Akā ʻo ka mea āu e koho ai, pono ʻoe e hahai i nā ʻōlelo aʻoaʻo mai kāu ʻoihana i hōʻoia ʻia e Google.
Hoʻokumu ʻia ka hoʻolaha uku pākēneka ma kahi ʻōnaehana kūʻai. Ke helu nei ka mea hoʻopuka i nā uku uku pākēneka, hiki i nā mea hoʻolaha ke koho i ka mea i kūpono i kā lākou kālā. Laulaha, ʻoi aku ka kiʻekiʻe o ka waiwai o kahi kaomi, ʻoi aku ka kiʻekiʻe o ke kumukūʻai no ke kaomi. Eia naʻe, hiki iā ʻoe ke kūkākūkā me kāu mea hoʻopuka e kūkākūkā no ke kumukūʻai haʻahaʻa ma ke kaomi, ʻoi aku inā ʻoe e kau inoa i kahi ʻaelike lōʻihi a waiwai paha.
ʻOiai ʻokoʻa loa ke kumukūʻai-per-click, a puni ka huina awelika no ka kaomi hookahi $1 i $2 ma Google AdWords. Ma ka pūnaewele hōʻike, ʻO ka awelika CPC aia ma lalo o ke kālā. Ma muli o ka hoʻokūkū, hiki iā ʻoe ke hoʻolilo e like me ka nui $50 no ke kaomi. ʻo kahi laʻana, hiki i ka ʻoihana waiwai ke lilo $10000 i $10000 ma Adwords i kēlā me kēia makahiki. Eia naʻe, inā ʻoe e ʻimi nei i kahi mea kūʻai aku hou, hiki iā ʻoe ke hoʻolilo liʻiliʻi $40 no ke kaomi.
Hiki iā ʻoe ke mālama i nā kumukūʻai ma o ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole i kāu mau hoʻolaha Adwords. Pono e hoʻomanaʻo ʻaʻole pili nā nīnau hulina āpau i kāu hoʻolaha, no laila pono ʻoe e hoʻohui i nā huaʻōlelo maikaʻi ʻole i kāu hui hoʻolaha a me nā hoʻolaha. Inā maopopo ʻole ʻoe pehea e hoʻohana ai i nā huaʻōlelo maikaʻi ʻole, e heluhelu no ke alakai i ka anuu. Nui nā ala e hoʻohana ai i nā huaʻōlelo maikaʻi ʻole ma Adwords. Eia kekahi mau ala e hoʻohana ai.
ʻO kekahi o nā ala maikaʻi loa e ʻimi ai i nā huaʻōlelo maikaʻi ʻole ʻo ka hana ʻana i kahi hulina Google. Simply type in the term you’re trying to target and see what comes up. You’ll then need to add any search terms that are not related to your campaign to your negative keyword list. If you’re unsure of which negative keywords to add, check your Google Search Console or analytics for a list of all negative keywords. Once you’ve added negative keywords to your Adwords campaign, you’ll have a list of unrelated ads to avoid.
Another way to improve CTR is to use negative keywords. Using negative keywords will ensure that your ads appear against relevant search terms, reducing the number of wasted clicks. It will also increase the proportion of relevant visitors to your campaign and improve ROAS. ʻO ka pōmaikaʻi hope loa o ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole, ʻaʻole ʻoe e uku no nā hoʻolaha i kūlike ʻole i kāu huahana a lawelawe paha.. ʻO ia ke ʻano hiki iā ʻoe ke mālama i ke kālā ma kāu kālā hoʻolaha.
ʻO ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole ma Adwords hiki ke mālama iā ʻoe i ka manawa a me ke kālā ma ke kāohi ʻana i nā ʻimi pili ʻole. Hiki iā ʻoe ke hana i nā huaʻōlelo maikaʻi ʻole e pili ana i kāu huahana e like me kāu huaʻōlelo makemake. ʻo kahi laʻana, inā makemake ʻoe e kūʻai manuahi i nā huahana pili i ke olakino, hoʻohana i ka huaʻōlelo 'free'. ʻAʻole paha ka poʻe e ʻimi nei i ka mālama olakino manuahi a i ʻole nā hana i kāu mākeke. ʻO ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole he ala maikaʻi loa ia e mālama ai i ka hoʻokele waiwai.
Ke kumu kūʻai no kēlā me kēia manaʻo (CPM) he metric koʻikoʻi e nānā i ka hoʻolaha pūnaewele. Ke ana kēia ana i ke kumukūʻai o nā hoʻolaha hoʻolaha, a hoʻohana pinepine ʻia no ke koho ʻana i ka media. It is a great way to track high-level awareness of a company and determine how much to bid for different types of advertising. I ka nui o na hihia, CPM can be used to estimate the effectiveness of a marketing campaign. Aside from being an important metric to track, CPM also helps advertisers determine which platforms are more effective for achieving their goals.
CPMs have increased since Q3 2017 but have not fluctuated much since then. Ma ka awelika, advertisers paid $2.80 per thousand impressions in Q1 2018, a modest but steady increase. As of Q1 2018, advertisers paid $2.8 hoʻokahi kaukani manaʻo, up a dollar from Q1 2017. He 'okoʻa, CPCs on the Google Display Network were back at $0.75 no ke kaomi, or about 20 cents higher than in Q4 2017.
While free Ad impressions are more effective than those of paid ads, they’re not worth the expense. These “unknown” searches happen on a daily basis. This means that Google cannot predict a searcher’s intent, but it can estimate the frequency of certain keywords, e like me “car insurance,” and then optimize its ads based on those keywords. A laila, advertisers only pay for the clicks they receive.
While CPCs on social media platforms vary, the cost per impression is typically not overly high. ʻo kahi laʻana, Facebook’s CPC is $0.51 per impression, while LinkedIn’s CPC is $3.30. Social media platforms such as Instagram and Twitter are less expensive, with an average CPC of $0.70 i $0.71 per impression. These ads will only display if the budget is refreshed daily. ʻO kēia ala, advertisers don’t have to worry about overspends or spending more than they need to.
One of the most important factors to consider when bidding for advertising on Adwords is the cost per acquisition. Hiki ke loaʻa ma nā wahi ʻē aʻe mai kahi liʻiliʻi kālā a i lalo $100, a ʻo ka CPA maʻamau $0.88. ʻO ke kumu i haʻahaʻa loa ai kēia helu no ka mea ʻaʻole e kūʻai nui ka hapa nui o nā mea hoʻolaha i kā lākou hoʻolaha. ʻo kahi laʻana, inā kūʻai nā socks hoʻomaha $3, kūʻai ʻana $5 no ka mea, ʻaʻole pono kēlā manawa.
ʻOiai he mea nui ia e ʻike i ke kumukūʻai o kāu hoʻolaha hoʻolaha, hiki ke helu i kahi CPA ma muli o kāu hoʻololi ʻana. He mea paʻakikī ke hoʻoholo inā he hoʻololi maoli a ʻaʻole paha, akā hiki ke hana ʻia ma ka hoʻopiha ʻana i ka palapala hoʻopihapiha a me nā hōʻailona demo. Eia naʻe, ʻaʻohe kūlana maʻamau no ka hoʻoholo ʻana i ke kumukūʻai no ka loaʻa, a e loaʻa i kēlā me kēia ʻoihana pūnaewele kahi huahana ʻokoʻa, kumukūʻai, margins, operating expenses, a me ka hoʻolaha hoʻolaha.
ʻO ke kumukūʻai no ka loaʻa, a i ʻole CPA, pili i ka nui o ke kālā a ka mea hoʻolaha i hoʻolilo i kēlā me kēia hoʻololi i hana ʻia e kā lākou hoʻolaha. Loaʻa kēia i nā kūʻai, kaomi, palapala, newsletter subscriptions, and other forms. Advertisers will generally negotiate this rate with ad networks, but it should be noted that not all will agree to it. Once you have negotiated a price with an advertiser, the cost per acquisition can be determined.
Cost per acquisition is another important metric to track in the advertising process. When deciding to spend money on CPA, you’ll need to determine how much money you’ll need to spend to generate a sales transaction. AdWords users can measure the success of their ads by evaluating how much they cost in terms of the amount of conversions that each ad generates. The cost per acquisition is often correlated with a specific marketing channel, so the higher the CPA, the more the advertiser will profit.
