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Inā he mea hou ʻoe i ka hoʻolaha hoʻolaha Pay-per-click, hiki paha iā ʻoe ke noʻonoʻo pehea e hana ai i ka hapa nui o Adwords. This article will introduce you to the basics of Pay-per-click advertising, me ka noiʻi huaʻōlelo, kūʻai ʻana, a me ka helu maikaʻi. E hāʻawi pū ia i kekahi mau hoʻolālā no ka hana ʻana i ka hapa nui o kēia mea hana kālepa ikaika. You’ll learn how to increase your ROI and improve your bottom-line by using AdWords successfully.
Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. This strategy is largely associated with search engines such as Google and Bing, and is also used by social media sites. It involves paying a company a predetermined amount to have its ad appear under a particular search phrase. Eia naʻe, since advertisers only pay when someone clicks on their advert, they must be able to offer the best value for their money.
There are two basic types of pay-per-click advertising: flat-rate and bid-based. Both methods can be beneficial for businesses. In order to select the right pay-per-click model, an advertiser should first decide what their goals are. While advertising on search engines is a great way to get traffic to their website, it can be confusing for beginners. Below are some tips that will help you get started with this digital marketing strategy.
Bidding on Google’s search engine platform is a key part of getting traffic to your website. Bids are calculated by Google based on keyword phrases. When someone searches for a specific keyword or phrase, they will be presented with product grid ads based on their intention to purchase. The higher the click, the lower the price, and the more likely a visitor is to click on your ad.
One of the most important factors in Adwords’ CTR is the ad copy. An appealing ad copy will help you stand out among the competition. He hoʻolaha kūlana haʻahaʻa, ma ka lima 'ē aʻe, e lilo ana ʻoe i ke kālā hou aʻe a loaʻa ka haʻahaʻa o ka Ad Rank. Akā, me ke ala pololei, hiki iā ʻoe ke hoʻonui i kāu CTR. He mea koʻikoʻi kēia o ka hoʻolaha uku pākēneka ma Adwords.
Using buyer personas and researching their needs will help you target the right keywords for your business. ʻO ka hana ʻana i kahi persona e wehewehe i ka makemake o ka mea kūʻai maʻamau, nā pilikia a lākou e kū nei, a me nā mea e pili ana i kā lākou hoʻoholo kūʻai. Na kēia ʻike e alakaʻi i kāu noiʻi huaʻōlelo. Ke kākau ʻoe i kāu persona, e hoʻohana i nā mea koho huaʻōlelo e like me Google Keyword Tool e noiʻi i nā huaʻōlelo pili. E kōkua kēia mau mea hana iā ʻoe e hōʻemi i kahi papa inoa lōʻihi o nā huaʻōlelo i loaʻa ka manawa kiʻekiʻe loa o ke kūlana.
ʻO kekahi o nā ʻāpana koʻikoʻi o ka noiʻi huaʻōlelo no AdWords ʻo ka hoʻomaopopo ʻana i kāu poʻe ʻike. E hoʻomanaʻo e ʻokoʻa ke kaʻina hana kūʻai a ka mea kūʻai aku ma muli o ke ʻano o ka ʻoihana a me kā lākou makemake e kūʻai. ʻo kahi laʻana, ʻAʻole paha e ʻimi ana kahi hui hōʻailona ma Lākana i kahi hui hōʻailona ma New York a i ʻole Los Angeles. ʻOkoʻa ka huakaʻi a ka mea kūʻai aku ma muli o ke ʻano o ka ʻoihana, no laila he mea koʻikoʻi ka noiʻi huaʻōlelo.
Ma waho aʻe o ka hoʻohana ʻana iā Google Keyword Planner, Hiki iā ʻoe ke hoʻohana i nā mea hana noiʻi huaʻōlelo ʻē aʻe. He mea kōkua nui ka Google Keyword Planner no kēia. Hōʻike ia i ka nui o ka poʻe e ʻimi nei i ka huaʻōlelo, ʻehia ka nui o kā lākou makemake e uku, a ʻehia ka poʻe e ʻimi nei i kēlā ʻōlelo kikoʻī. Hōʻike pū ia i nā huaʻōlelo hou no kāu e noiʻi ai. Kōkua ia iā ʻoe e kūkulu i nā hoʻolaha i manaʻo ʻia. Ke ʻike ʻoe i kekahi mau huaʻōlelo maikaʻi, hiki iā ʻoe ke hoʻohana iā lākou i kāu hoʻolaha.
ʻO ka hoʻohana ʻana i nā mea hana e like me Alexa's Keyword Difficulty Tool e ʻae iā ʻoe e ana i ka hoʻokūkū a me ka mana o kāu brand. Hāʻawi kēia mea hana i kēlā me kēia pūnaewele i kahi helu Competitive Power e hōʻike ana i ka mana o ka pūnaewele ma kahi papa inoa huaʻōlelo.. ʻO Share of Voice kekahi mea hana maikaʻi no ke ana ʻana i ka mana. ʻO ke kiʻekiʻe o ka māhele leo o kahi brand, ʻoi aku ka manaʻo e manaʻo ʻia he mana. Hiki i kēia ke kōkua iā ʻoe e hoʻomaikaʻi i kāu kūlana ma o ka hoʻomaikaʻi ʻana i ka ʻike a me ka mana.
There are several ways to bid on traffic through Google’s Adwords program. ʻO ke ala maʻamau ka uku-per-click, e uku ana i nā mea hoʻolaha wale no nā kaomi mai kā lākou hoʻolaha. ʻO CPC ke ala pipiʻi loa, akā, ʻoi aku ka maikaʻi o ke kumukūʻai inā ʻoe e hoʻāʻo nei e hoʻopaʻa i kahi anaina kikoʻī loa. Inā ʻoe e hoʻāʻo nei e hoʻonui i kāu kālepa pūnaewele, akā naʻe, pono ʻoe e noʻonoʻo i ke koho CPM. E emi ana ke kumukūʻai o kēia ʻano, akā e hōʻike wale ia i kāu hoʻolaha i nā haneli haneli o ka poʻe.
Hiki iā ʻoe ke hoʻonui i kāu hāʻawi ʻana ma kahi huaʻōlelo a ʻōlelo paha e hoʻonui i kou manawa e huki ai i nā malihini hou. Pono ʻoe e noʻonoʻo i kāu helu maikaʻi holoʻokoʻa e hoʻoholo ai i ke kumu kūʻai kūpono loa. Hoʻokumu ʻia kēia ma nā kumu ʻekolu: maʻiʻo o kāu pūnaewele, kope hoʻolaha, a me ka hoʻolālā ʻaoʻao pae. ʻO ke kiʻekiʻe o ka helu maikaʻi, ʻo ka haʻahaʻa o ke kumukūʻai no kēlā me kēia kaomi. Eia naʻe, ʻAʻole kēia koho no nā mea a pau. He mea maikaʻi loa e hahai i nā alakaʻi a Google a hoʻolilo i ka manawa e hoʻomaikaʻi i kāu hoʻolaha.
Pono ʻoe e hoʻāʻo e hoʻonohonoho i kahi koho mua i conservative. E hāʻawi kēia iā ʻoe i wahi e hoʻoponopono ai i ke kumukūʻai inā ʻike ʻoe i kahi ʻano ma kāu ʻikepili. Pono ʻoe e manaʻo e hoʻokō i nā manaʻolana o ka mea hoʻolaha no ka nui o ka hoʻopili ʻana a me ke kālepa maikaʻi. Ma ka hoʻohana ʻana i kēia ʻano hana, e pale ʻoe i ka hoʻopau ʻana i nā wahi hoʻolaha a pale aku i ka hoʻopaʻi mai Google. I ka wā e pili ana i nā hoʻolālā koho, ʻoi aku ka maikaʻi o ka hoʻopili ʻana i ka mea āu i ʻike ai, a hahai i kahi ala i hōʻoia ʻia no ka hoʻonui ʻana i kāu kālā.
ʻO ka hope, you should pay attention to your competitors’ nā hāʻawi. E nānā i nā huaʻōlelo e hana maikaʻi ana iā lākou a me nā mea a lākou e hāʻawi ai. ʻO ka hoʻohana ʻana i ka ʻikepili mai nā hoʻolaha AdWords i hala aku nei e kōkua iā ʻoe e hoʻohui i ka makana kūpono loa. A, ʻoi aku ka maikaʻi o kou manaʻo i ke ʻano o ka hana. I mea e holomua ai ma ka hoʻolaha uku, pono e nānā i kāu mau hoʻolaha a me nā hoʻolaha. Inā makemake ʻoe i kāu hoʻolaha e hoʻohua i kahi ROI kiʻekiʻe, pono ʻoe e makaʻala i ka hana a kāu mau mea hoʻokūkū.
Besides the click-through rate, Hoʻoholo ʻia ka helu maikaʻi e ka pili hoʻolaha a me ka ʻike o ka ʻaoʻao pae. Loaʻa i nā hoʻolaha me nā huaʻōlelo like a me nā pūʻulu hoʻolaha he ʻokoʻa nā helu maikaʻi, ma muli o ka hoʻolaha hoʻolaha, ʻaoʻao pae ʻāina a me ka huli ʻana o ka lehulehu. E hoʻoponopono nā hoʻolaha i kā lākou Helu Koʻikoʻi i ka wā e hele ai lākou, a manaʻo ʻo Google i ʻelua hapakolu o nā kumu i ka helu ʻana i ka helu. If you’re using good account structure and do a lot of testing, you can easily reach a quality score of six or seven.
Though it might sound simple, a low Quality Score can cost you a lot more than a high Quality Score. Because it is based on historical data, your ad can achieve a high Quality Score even if it is not highly competitive. Pōmaikaʻi, Google provides data on what to expect, so you can optimize your ad to achieve the highest possible QA score. By understanding what factors affect your ad’s Quality Score, you can improve your ads and get the most out of your advertising budget.
Keyword relevancy is an extremely important factor in the calculation of the Quality Score, and there are several things you can do to improve yours. Relevancy is a big factor, no laila e ho'āʻo e hoʻohana i nā huaʻōlelo e pili ana i ka niche o kāu pūnaewele. ʻO ke kiʻekiʻe o ka mea pili, ʻoi aku ka kiʻekiʻe o kāu Helu Koʻikoʻi. ʻo kahi laʻana, inā ʻoe e hoʻolaha nei i kahi pūnaewele e-commerce, e ho'āʻo e kālele ana i nā huaʻōlelo pili e pili ana i kāu niche.
He mea nui hoʻi ke kala o ka pihi a me nā huaʻōlelo ma ke poʻo o ka ʻaoʻao. Hiki i nā hoʻololi i kēia mau mea ke hoʻonui i ka helu hoʻololi. Nā lawelawe koi kānāwai, ʻo kahi laʻana, hoʻonui i kā lākou huli hoʻololi e 111.6% ma hope o ka hoʻololi ʻana i ke poʻo ma kā lākou pūnaewele. Nui nā ala e hoʻomaikaʻi ai i kāu helu maikaʻi ʻo Adwords, akā ʻo ka mea nui loa, pono ʻoe e ʻike i nā kumu nui e hoʻoholo ai. Pono e hoʻopaʻa ʻia nā mea ʻekolu ma hope inā makemake ʻoe e hoʻonui i kāu helu maikaʻi.
One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. Me ka huli hou ana, hiki iā ʻoe ke hōʻike i nā hoʻolaha i nā malihini kipa i kipa aku i kāu pūnaewele. A laila e hōʻike ʻia kāu mau hoʻolaha ma ka Pūnaewele Hōʻike Google i kēia mau malihini. Eia naʻe, no ka loaʻa ʻana o ka pōmaikaʻi nui loa mai ka huli ʻana, pono ʻoe e hoʻokaʻawale i kāu poʻe kipa pūnaewele. No ka hana ʻana i kēia, hiki iā ʻoe ke hoʻohālikelike i nā demographics a hoʻohana i kahi mea hana hoʻokaʻawale.
ʻO ka hoʻohana ʻana i ka retargeting ma o Adwords kahi ala maikaʻi loa e hoʻopaʻa ai me nā mea kūʻai aku, a hiki i nā mea hou. Hoʻokomo ʻia nā hoʻolaha ma kāu pūnaewele ma o Google Adwords e kau i nā hōʻailona Script ma nā ʻaoʻao o kāu pūnaewele, i ʻike hou ai ka poʻe i kipa i kāu pūnaewele. Hiki ke hoʻohana ʻia kēia ʻano hana ma waena o ka ʻoihana pūnaewele, me Facebook a me Twitter. No nā hualoaʻa kiʻekiʻe loa, re-targeting should be a regular part of your business strategy.
You can create audience lists based on specific actions and interests of website visitors. ʻo kahi laʻana, if your website is geared towards people who use Gmail, you can target them with ads that are relevant to their Google accounts. You can also use custom audiences that match the email addresses of website visitors. You can also use conversion tracking to target specific web pages, like product pages, to maximize your return on investment. By combining these two methods, you can maximize your effectiveness through re-targeting with Adwords.
Once your audience has been segmented, you can set up a re-targeting campaign using Google’s ad network. The best method for re-targeting with Adwords is one that is effective for both your website and your business. You can target your audience through different media, including Google Display Network, YouTube, Android apps, a oi aku. Using a re-targeting model helps you measure how much each ad is costing you and which channels are most effective for your business.
