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Ma waena o nā pōmaikaʻi he nui o Google Adwords ʻo ia ka hoʻohālikelike ʻana i nā mea hoʻolaha’ hoʻolaha ʻike i nā ʻaoʻao o ka mea hoʻopuka. Hāʻawi ʻo Adwords i nā mea hoʻolaha e hoʻonui i ka huakaʻi i kā lākou pūnaewele a kaʻana like i ka loaʻa kālā me ka mea hoʻopuka. He kōkua pū kekahi i nā mea hoʻopuka e hoʻolilo kālā i kā lākou ʻike ma ka nānā ʻana i nā kaomi hoʻopunipuni. E aʻo hou e pili ana iā Adwords a me kāna mau pono. ʻO kahi ʻē aʻe, e kipa i ka pūnaewele kākoʻo o Google's Adwords e aʻo hou aku. He manuahi a maikaʻi loa!
ʻAʻole like me nā hoʻolaha hōʻike kuʻuna, Hoʻohana ka hoʻolaha PPC ma ka Google's Adwords platform i kahi kūʻai kūʻai kūʻai lua e hoʻoholo ai i ka CPC. Hoʻokomo ka mea kūʻai i kahi nui (kapaia ka “kūʻai”) a laila kali e ʻike inā koho ʻia kā lākou hoʻolaha no ka hōʻike. Ke holomua lākou, ʻIke ʻia kā lākou hoʻolaha ma ka ʻaoʻao hopena ʻenekini huli. Hiki i nā mea hoʻolaha ke huli i nā wahi a i ʻole nā mea hana, a hiki iā lākou ke hoʻonohonoho i nā mea hoʻololi hoʻololi ma ka wahi.
No nā hualoaʻa kiʻekiʻe loa, pono e hoʻokumu ʻia kahi hoʻolaha PPC lanakila ma ka noiʻi huaʻōlelo a me ka hana ʻana i kahi ʻaoʻao pae i hoʻopaʻa ʻia no kēlā huaʻōlelo. Hoʻopuka nā hoʻolaha pili i nā kumukūʻai haʻahaʻa, no ka mea makemake ʻo Google e uku liʻiliʻi no nā hoʻolaha kūpono a me kahi palapala pae ʻoluʻolu. E hoʻokaʻawale i nā hui hoʻolaha, ʻo kahi laʻana, hiki ke hoʻonui i ka helu kaomi a me ka helu maikaʻi o kāu mau hoʻolaha. A hope loa, ʻoi aku ka pili a me ka hoʻolālā maikaʻi ʻana i kāu hoʻolaha, ʻoi aku ka maikaʻi o kāu hoʻolaha PPC.
He mea hana ikaika ka hoʻolaha PPC no ka hoʻolaha ʻana i kāu ʻoihana ma ka pūnaewele. Hāʻawi ia i nā mea hoʻolaha e hoʻopaʻa i kahi anaina ma muli o ko lākou hoihoi a me ka manaʻo. Hiki iā lākou ke hoʻololi i kā lākou hoʻolaha i nā wahi kikoʻī kikoʻī, nā mea hana, manawa o ka lā, a me ka mea hana. Me ka huli pono, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Eia naʻe, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.
In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. Eia naʻe, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.
Know your audience and create ad copy that is compelling and relevant. Pono ke kope hoʻolaha āu e kākau ai ma muli o kāu noiʻi mākeke a me nā makemake o ka mea kūʻai aku. Hāʻawi ʻo Google i nā ʻōlelo aʻoaʻo a me nā palapala hoʻolaha hoʻolaha e kōkua iā ʻoe e kākau i kahi kope hoʻolaha hoihoi. Ke hana ʻoe i kēia, hiki iā ʻoe ke hoʻokomo i kāu ʻike pili kālā, nā code hoʻolaha, a me nā ʻike ʻē aʻe. E paʻi ʻia kāu hoʻolaha ma ka pūnaewele Google ma loko 48 hola.
Eia kekahi, hiki iā ʻoe ke hoʻohana i ka papa hoʻomalu ma Adwords i ka huli ʻana i nā pūnaewele i ʻāpana o ka pūnaewele Google. Ua ʻike ʻia kēia ʻenehana ʻo ka Site-Targeting. Hiki iā ʻoe ke hōʻike i nā hoʻolaha i nā mea hoʻohana i kipa mua i kāu pūnaewele. Hoʻonui kēia ʻenehana i kāu helu hoʻololi. A, hope loa, hiki iā ʻoe ke hoʻomalu i ke kālā no kāu hoʻolaha. Akā, e hoʻonui i ka pono o kāu hoʻolaha, e hōʻoia e hoʻohana i ke ʻano hoʻolaha hoʻolaha maikaʻi loa.
ʻO ke kumukūʻai no kēlā me kēia kaomi no Adwords e pili ana i kekahi mau kumu, me ka helu maikaʻi, huaʻōlelo, kikokikona hoʻolaha, a pae ʻaoʻao. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. Inā kiʻekiʻe kāu CTR, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.
Ka mua, consider your Return on Investment (KE ALII). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 pākēneka. If you’re not able to achieve this ratio, try cross-selling to existing customers.
Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Manaʻo ʻo Google e hoʻonohonoho i ka CPC kiʻekiʻe loa $1. Kūʻai lima no kēlā me kēia kaomi, ma ka lima 'ē aʻe, ʻo ia hoʻi, hoʻonoho ʻoe iā ʻoe iho i ka CPC kiʻekiʻe. He ʻokoʻa ke kumu kūʻai lima no kēlā me kēia kaomi ʻana mai nā hoʻolālā bidding automated. Inā maopopo ʻole ʻoe i ka CPC kiʻekiʻe loa, e hoʻomaka me ka nānā ʻana i ka nui o nā mea hoʻolaha ʻē aʻe’ nā hoʻolaha.
E hoʻomaikaʻi i ka helu maikaʻi o kāu hoʻolaha Adwords, pono ʻoe e hoʻomaopopo i nā ʻāpana ʻekolu o ka helu maikaʻi. Aia kēia mau mea: holomua hoʻolaha, hua'ōlelo a me ke kope hoʻolaha. Nui nā ala e hoʻonui ai i kāu Helu Kokua, a e loaʻa i kēlā me kēia o kēia ka hopena i ka hana o kāu hoʻolaha. Akā pehea inā ʻaʻole ʻoe i ʻike he aha lākou? A laila, mai hopohopo. E wehewehe au i ka hoʻomaikaʻi ʻana i kēia mau mea ʻekolu, no laila hiki iā ʻoe ke hoʻomaka e ʻike koke i nā hopena!
Ka mua, e hoʻoholo i ka CTR. This is the percentage of people who actually click on your ad. ʻo kahi laʻana, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. Eia naʻe, this number will vary for different keywords. No laila, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.
The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. Kahi mea hou aʻe, it should be surrounded by relevant text and search terms. ʻO kēia ala, your ad will be seen as the most relevant one based on the searcher’s intent.
If you’re new to A/B split testing in Adwords, e noʻonoʻo paha ʻoe pehea e hoʻonohonoho ai. He mea maʻalahi ka hoʻonohonoho ʻana a hoʻohana i nā ʻano hoʻāʻo i hoʻokele ʻia i ka ʻikepili e hoʻoikaika i kāu mau hoʻolaha AdWords e like me ka hiki. ʻO nā mea hana hoʻāʻo hoʻokaʻawale e like me Optmyzr kahi ala maikaʻi loa e hoʻāʻo ai i ke kope hou ma kahi ākea. Kōkua kēia mea hana iā ʻoe e koho i ke ʻano hoʻolaha hoʻolaha maikaʻi loa e pili ana i ka ʻikepili mōʻaukala a me nā hoʻāʻo A/B mua.
ʻO kahi hoʻāʻo hoʻokaʻawale ma SEO kahi ala maikaʻi loa e hoʻomaikaʻi ai i kāu pūnaewele no nā loli algorithm a me ka ʻike mea hoʻohana. E hōʻoia i ka holo ʻana o kāu hoʻāʻo ma kahi pūnaewele nui; inā he mau ʻaoʻao wale nō kāu a i ʻole he liʻiliʻi liʻiliʻi o nā kaila organik, ʻaʻole hiki ke hilinaʻi ʻia nā hopena. Hiki i ka hoʻonui iki ʻana i ka noi hulina ke kumu i ka piʻi, a me nā mea ʻē aʻe e pili ana i nā hopena. Inā ʻaʻole maopopo ʻoe pehea e holo ai i kahi hoʻāʻo māhele, e ho'āʻo i kahi mea hana hoʻokaʻawale SEO helu e like me SplitSignal.
ʻO kahi ala ʻē aʻe e hoʻokaʻawale i ka hoʻāʻo ma SEO ʻo ka hoʻololi ʻana i ka ʻike o kāu mau ʻaoʻao pae. ʻo kahi laʻana, inā ʻoe e ʻimi nei i kahi huaʻōlelo kikoʻī, hiki iā ʻoe ke hoʻololi i ka kikokikona ma kāu kope pūnaewele i mea e ʻoluʻolu ai ka mea hoʻohana. Inā hoʻololi ʻoe i hoʻokahi pūʻulu a ʻike i ka mana i loaʻa ka nui o nā kaomi, e ʻike ʻoe inā he hana a ʻaʻole paha. ʻO kēia ke kumu he mea nui ka hoʻokaʻawale ʻana i ka SEO.
ʻO ke kumukūʻai no ka loaʻa ʻana (CPA) a me ke kumukuai no ka hoohuli ana (CPC) ʻelua mau huaʻōlelo like ʻole. ʻO CPA ka nui o ke kālā e pono ai ke kūʻai aku i kahi huahana a lawelawe paha i kahi mea kūʻai. ʻo kahi laʻana, inā makemake ka mea hale hōkele i nā puke hou aku, hiki iā lākou ke hoʻohana iā Google Ads no ka loaʻa ʻana o nā alakaʻi hou aku. Eia naʻe, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.
ʻO ke kumukūʻai no ke kaomi (CPC) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, some keywords cost more than others. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. Eia naʻe, Adwords is an effective way to promote your online business.
Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, pono ʻo ia e hāʻawi i ka loaʻa kālā mai nā mea ʻelua i nā code hoʻololi ʻelua. Inā kūʻai ka mea kūʻai aku i ʻelua huahana, e emi ka CPC. Eia kekahi, inā kaomi ka malihini i ʻelua hoʻolaha like ʻole, e kuai laua ia laua, ʻo ia ka nui o PS50. No keia, ʻoi aku ka ROI maikaʻi ma mua o PS5 no kēlā me kēia kaomi.
