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Ke mākaukau ʻoe e hana i kahi hoʻolaha hoʻolaha no kāu hui SaaS, e noʻonoʻo paha ʻoe pehea e hoʻomaka ai. Nui nā ʻano e noʻonoʻo ai, me nā koina, huaʻōlelo, nā hāʻawi, a me ka huli huli ana. Inā ʻaʻole ʻoe maopopo kahi e hoʻomaka ai, heluhelu i kā mākou alakaʻi alakaʻi i Adwords. Hāʻawi kēia iā ʻoe i ka ʻike koʻikoʻi e hoʻomaka ai a loaʻa i ka mea nui o kāu hoʻolaha hoʻolaha. Hiki iā ʻoe ke loaʻa i nā ʻōlelo aʻoaʻo koʻikoʻi a me nā ʻōlelo aʻoaʻo mai nā mea kālepa SaaS ʻē aʻe.
No ka hoʻonui i ka pono o kāu hoʻolaha hoʻolaha, he mea nui e hoʻokele pono i nā kumukūʻai o Adwords. Hiki iā ʻoe ke hoʻohaʻahaʻa i ke kumukūʻai o kāu mau hoʻolaha ma ka hoʻonui ʻana i kāu helu maikaʻi. Ma ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole, hiki iā ʻoe ke pale aku i ka huli ʻana i ka lehulehu kumu kūʻai nui a hoʻonui i kāu hoʻolaha. Ma waho aʻe o ka hoʻohaʻahaʻa i ke kumukūʻai, hiki iā ʻoe ke hoʻomaikaʻi i ka pili o kāu mau hoʻolaha. Aia ma lalo iho kekahi mau ʻōlelo aʻoaʻo no ka hoʻonui ʻana i kāu Heke Koke:
E nānā i nā koina o kāu huaʻōlelo i kēlā me kēia lā. ʻO ka nānā ʻana i nā kumukūʻai o kēlā me kēia huaʻōlelo e kōkua iā ʻoe e mālama i kāu kālā kālepa a ʻike i nā ʻano. He waiwai nui kēia ʻike inā hoʻolilo kāu mau mea hoʻokūkū i ke kālā he nui ma nā huaʻōlelo like. Eia kekahi, E hoʻomanaʻo e hiki ke hoʻonui nui ʻia ka CPC inā ke huli nei ʻoe i nā huaʻōlelo hoʻokūkū kiʻekiʻe. ʻO ka mea nui e hoʻomanaʻo ʻo ia ka piʻi ʻana o nā kumukūʻai Adwords i ka piʻi ʻana o ka hoʻokūkū, no laila pono ʻoe e noʻonoʻo i ka hoʻokūkū o ka huaʻōlelo āu i koho ai.
You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. ʻo kahi laʻana, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.
Nui nā kumu e pili ana i ke kumukūʻai ma ke kaomi, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.
Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. ʻo kahi laʻana, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.
While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Eia naʻe, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.
Ke loaʻa iā ʻoe kāu papa inoa huaʻōlelo, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.
When choosing a keyword, keep in mind intent. ʻo kahi laʻana, you want people to click your ads because they’re looking for a solution to a problem. Eia naʻe, ʻAʻole paha kēia i ka wā e ʻimi ana nā kānaka ma waho o nā ʻenekini huli, ʻo kahi laʻana. Ke ʻimi nei paha lākou i ka Internet a i ʻole e ʻimi ana i ka hoʻonaʻauao. ʻO ke koho ʻana i kahi huaʻōlelo hoʻohālikelike huaʻōlelo e hāʻawi iā ʻoe i ka mana nui ma luna o ka hoʻolilo ʻana a hoʻopaʻa i nā mea kūʻai kikoʻī. E hōʻoiaʻiʻo nō hoʻi e ʻike ʻia kāu mau hoʻolaha no nā mea kūʻai aku e ʻimi nei i ka ʻōlelo kikoʻī.
When choosing a keyword, e hoʻomanaʻo ʻaʻole i hana like nā huaʻōlelo a pau. ʻOiai he akamai paha kekahi i ka wā mua, ʻaʻole kekahi. He huli no “ʻōlelo huna wifi” e hōʻike ana e ʻimi nei nā kānaka i kahi ʻōlelo huna wifi, ʻaʻole kahi huahana a lawelawe paha. ʻo kahi laʻana, ʻO ka mea e ʻimi ana i ka ʻōlelo huna WiFi e ʻimi ana paha mai ka wifi a kekahi, a ʻaʻole ʻoe makemake e hoʻolaha i kāu huahana ma kā lākou wifi!
Hiki iā ʻoe ke hoʻololi i kāu mau noi ma Adwords e pili ana i kāu hopena. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.
Know your target audience. By using marketing personas, you can better target your audience with AdWords. ʻo kahi laʻana, you can see their working hours and commute times. Eia kekahi, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.
E ʻike i nā ʻano hoʻolaha e ʻimi nei nā mea hoʻohana. ʻo kahi laʻana, he mea hoʻohana e ʻimi ana i ka 'Bike Shop’ mai kā lākou pākaukau ke ʻimi nei i kahi kino. Eia naʻe, Hiki i ke kanaka e ʻimi ana i ka nīnau like ma kāna kelepona paʻalima ke ʻimi nei i nā ʻāpana kaʻa kaʻa ma ka pūnaewele. Pono ka poʻe hoʻolaha e makemake ana e hiki aku i nā poʻe kaʻahele i nā polokalamu kelepona ma mua o ka pākaukau a i ʻole ka papa. ʻO ka hapa nui o nā poʻe hele ma ke ʻano noiʻi a makemake lākou e kūʻai i kā lākou kūʻai hope loa mai kā lākou papapihi a papa.
He kikoʻī loa nā huaʻōlelo i kāu ʻoihana a me kāu huahana, no laila pono paha ʻoe e hana i kekahi manaʻo i ka wā e hoʻonohonoho ai ʻoe i kāu mau koho mua, akā hiki iā ʻoe ke hoʻoponopono iā lākou ke loaʻa kāu mau stats. Hiki iā ʻoe ke hahai i ke alakaʻi ʻōlelo huaʻōlelo e hoʻonohonoho i kāu mau ʻōlelo mua a hoʻoponopono iā lākou i loko o nā pule mua ma hope o ka hoʻāla ʻana i kāu moʻokāki.. You can adjust your keyword bids after determining your budget and target audience.
Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Eia naʻe, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.
You can use AdWords conversion tracking to see how many of your ads are converting. ʻO ka maʻamau, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 lā, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.
Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. ʻO ka manawa pinepine, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Eia naʻe, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.
I ka hoʻonohonoho ʻana i ka pūnaewele a i ʻole e kāhea i nā hoʻololi ʻana ma ka Pūnaewele, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, me ka Campaign, Pūʻulu hoʻolaha, Ad, a me ka hua'ōlelo. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.
Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. ʻo kahi laʻana, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.
Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. Ma ka lima ʻē aʻe, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. No laila, you should use AdWords conversion tracking if you have multiple online marketing channels.
