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Aia kekahi mau ʻanuʻu i ka hoʻokele Adwords. Hoʻopili kēia i ka hoʻoholo ʻana i nā huaʻōlelo, kūʻai ʻana, and re-marketing. ʻO ka hoʻohana ʻana i kahi hui kūʻai aku ʻo Adwords hiki ke kōkua iā ʻoe e loaʻa ka mea nui mai kāu hoʻolaha. E aʻo pehea e hoʻomaka ai i kēia lā! Eia kekahi mau mea nui e noonoo ai. Makemake i ka launa pū ʻana me kahi hui kālepa PPC i hōʻoia ʻia? E nānā i kēia ʻatikala no nā ʻōlelo aʻoaʻo a me nā hoʻopunipuni. E hauʻoli ana ʻoe!
Uku no ke kaomi (PPC) ʻO ka hoʻolaha kahi ʻano hoʻolaha e hiki ai iā ʻoe ke hōʻike pololei i kāu mau hoʻolaha i nā poʻe e ʻimi ikaika nei i kāu huahana a lawelawe paha.. He maikaʻi loa ka hoʻolaha PPC inā hiki iā ʻoe ke kuhikuhi i ka poʻe e ʻimi ikaika nei i kahi mea āu e hāʻawi ai. Eia naʻe, pono ʻoe e hoʻomaopopo he hiki ke pipiʻi. Eia kekahi mau ʻōlelo aʻoaʻo no ka hana ʻana i ka nui o kāu hoʻolaha hoʻolaha PPC:
E hoʻonohonoho i kahi kālā. Hoʻomaka ka nui o nā mea ʻoihana me kahi kālā e hoʻolilo ma ka hoʻolaha hoʻolaha uku, aka, i ka houluulu ana o na helu, hiki iā ʻoe ke hoʻololi i ka nui. A $200 ʻelua kaomi wale nō paha ke kūʻai ʻana, oiai a $2 hiki i ke kaomi ke hopena i kahi $20 kuai. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. Inā ʻoe e hoʻāʻo e hiki i kahi helu nui o nā kānaka, e noʻonoʻo e hoʻohana i nā huaʻōlelo maikaʻi ʻole e pale aku i kāu mau hoʻolaha mai ka hoʻokomo ʻana i nā hopena hulina.
Inā maopopo ʻole ʻoe i ke ʻano o ka hoʻolaha e hoʻohana ai, hiki iā ʻoe ke hoʻomaka liʻiliʻi a hoʻāʻo i nā huaʻōlelo like ʻole a me nā hoʻolaha a hiki i ka ʻike ʻana i ka mea kūpono loa no kāu ʻoihana. PPC allows you to experiment with different keywords and campaigns until you find a way to generate revenue. There are also many free and low-cost PPC programs, so you can test out different options before investing large amounts of money. But the key is to make sure that you’re using the right kind of PPC advertising to reach the most people.
When targeting the right audience with Adwords, he mea nui e nānā ma waho o nā huaʻōlelo maʻamau a kāu poʻe e ʻimi ai. ʻO ka wehe ʻole ʻana i nā huaʻōlelo maʻamau hiki ke ʻoki i kekahi mau mea kūʻai aku mai kāu funnel kūʻai aku. aka, kākau i ka ʻike e kōkua i ke alakaʻi ʻana i nā mea kūʻai aku ma o ka huakaʻi holoʻokoʻa a ka mea kūʻai aku. Hiki iā ia ke kau i nā kumu no nā pilina lōʻihi. Eia kekahi mau ʻōlelo aʻoaʻo e kōkua iā ʻoe e ʻimi i nā huaʻōlelo kūpono no kāu hoʻolaha.
Ka mua, pono ʻoe e ʻike pehea e hoʻokaʻawale i kāu mau huaʻōlelo. ʻO kahi ala maikaʻi e hana ai, ʻo ia ka hui ʻana i nā huaʻōlelo pili i nā pūʻulu kaʻawale. Ma ka hana ʻana i kēia, hiki iā ʻoe ke kākau i nā hoʻolaha i manaʻo ʻia no nā huaʻōlelo he nui i ka manawa hoʻokahi. E kōkua kēia iā ʻoe e mālama i kahi hoʻolālā moʻokāki i hoʻonohonoho ʻia a hoʻomaka i ka helu kiʻekiʻe. E hoʻomaka, koho i ka huaʻōlelo huaʻōlelo e wehewehe pono i kāu huahana a lawelawe paha. ʻO kēia ala, hiki iā ʻoe ke kiʻi aku i nā manaʻo kūpono ma hope o ka funnel kūʻai.
Mai hoʻohana i nā huaʻōlelo hoʻokahi. He maʻamau lākou. Nā māmalaʻōlelo lōʻihi, e like me “ka lawe ʻana i ka pahu meaʻai organik,” are more targeted. Hoʻokomo kēia mau huaʻōlelo i nā mea kūʻai kūpono. ʻAʻole maikaʻi paha ka hoʻohana ʻana i nā huaʻōlelo pākahi, ʻoi aku ka nui inā hoʻohana kāu mea kūʻai aku i nā huaʻōlelo like ʻole no kāu huahana a lawelawe paha. Pono ʻoe e papa inoa i nā ʻano like ʻole o kāu mau huaʻōlelo, me nā huaʻōlelo colloquial, nā huaʻōlelo ʻē aʻe, hua nui, a me nā kuhi hewa maʻamau.
The first step in bidding on Adwords is choosing your ad copy and message. Hoʻopili kēia mau mea ʻekolu i ke kau ʻana o kāu mau hoʻolaha ma ka ʻaoʻao hualoaʻa a Google. ʻO ke kumukūʻai no ke kaomi (CPC) ʻoi aku ka maikaʻi o ke ala no ka hoʻokele ʻana i nā mea kūʻai kikoʻī, akā ʻaʻole maikaʻi no nā pūnaewele me ka nui o nā kaʻa i kēlā me kēia lā. ʻO ke koho CPM kekahi koho, akā hoʻohana wale ʻia ma ka Pūnaewele Hōʻike. Hōʻike pinepine ʻia nā hoʻolaha CPM ma nā pūnaewele pili kahi e hōʻike ʻia ai nā hoʻolaha AdSense.
Hāʻawi ʻo Google i nā koho he nui no ka hoʻoponopono ʻana i kāu mau pila. ʻO kahi ala e hana ai i ka hoʻololi ʻana, ʻo ka hoʻoponopono lima ʻana i kēlā me kēia huaʻōlelo. ʻAʻole pili ka nui āu i kau ai no kēlā me kēia huaʻōlelo i ka huina kālā hoʻolaha. E hōʻike pū ʻo Google iā ʻoe i ka nui o ke kālā e hoʻolilo ma kēlā me kēia hui hoʻolaha, aka, nau wale no ka nui. There are two types of keyword bid adjustments – manual and automated. ʻO ka pahuhopu ke hōʻike ʻia kāu hoʻolaha ma nā hopena hulina me ka uku haʻahaʻa loa no kēlā me kēia kaomi.
ʻO kahi ala ʻē aʻe e hoʻohaʻahaʻa i kāu mau ʻōlelo ʻo ka hoʻonui ʻana i kāu helu maikaʻi. ʻO ka helu maikaʻi ka helu o ka pono o kāu hoʻolaha. ʻAʻole hoʻohana ʻia kēia helu helu ma ke kaʻina kudala, akā kōkua ia e hoʻoholo i kou hiki ke ʻike ʻia ma luna o ka papa inoa. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Hoʻohana ʻo Google i ka metric CPC kiʻekiʻe loa e hoʻoponopono i ka nui o ke kālā āu e uku ai no kēlā me kēia kaomi.
Re-marketing is a good option for advertisers who want to reach more people with their message. Me ka re-marketing, e hōʻike ʻia kāu mau hoʻolaha ma nā pūnaewele i kipa ʻia e kāu mea kūʻai aku. Akā, e makaʻala e ʻike paha lākou ma nā pūnaewele pili ʻole i kāu ʻoihana. ʻO ke ʻano kēia, pono ʻoe e hoʻonoho i kahi hoʻokaʻawale no ka pūnaewele e pale aku i ka overexposure a i ʻole nā koi o ke komo ʻana. Akā he aha ka re-marketing?
ʻO ke kūʻai hou ʻana he huaʻōlelo i hoʻohana ʻia ma ke kālepa pūnaewele, a e pili ana i ka huli ʻana i nā hoʻolaha i ka poʻe i makemake mua i nā huahana a me nā lawelawe āu e hāʻawi ai. Hoʻouna hou ʻia kēia mau hoʻolaha i nā poʻe like, a e kaomi hou ana nā mea kūʻai aku iā lākou. Hana maikaʻi ke kūʻai hou ʻana me Facebook, Adwords, a me nā ʻano hoʻolaha pūnaewele ʻē aʻe. Me ka nānā ʻole i kāu ʻano ʻoihana, pono ʻoe e noʻonoʻo e hoʻohana i kēia mau ʻano e hiki ai i nā poʻe i lilo i mea kūʻai aku.
The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. Hiki iā ʻoe ke ʻike i ka nui o nā kaomi āu e hana nei me nā huaʻōlelo hulina like ʻole. Ma kahi pōkole, pili ia i kāu mau huaʻōlelo hulina me nā huaʻōlelo pili loa. Inā he mea kūʻai aku ʻoe, ʻo ia hoʻi, ʻoi aku ka kikoʻī o kāu huaʻōlelo, ʻoi aku ka maikaʻi. Akā he aha nā pōmaikaʻi o Exact Match ma AdWords?
Ua kaupalena ʻia nā huaʻōlelo hoʻohālikelike pololei i nā pāʻani i like like me ka hulina hulina, ka mea i koi aku i nā mea hoʻolaha e kūkulu i nā papa inoa huaʻōlelo me nā huelo lōʻihi loa. I nā makahiki i hala iho nei, akā naʻe, Ua hoʻomaʻemaʻe ʻo Google i ka algorithm e noʻonoʻo i ka hoʻonohonoho ʻōlelo, nā ʻano like ʻole, nā leo, a me na manao. ʻO ia hoʻi, ʻOi aku ka pololei o nā huaʻōlelo Hoʻohālikelike Pono. Akā, mamao loa lākou mai ka hemolele. Hiki ke hoʻohana ʻia nā huaʻōlelo hoʻohālikelike pololei inā ʻoe e ʻimi nei i kahi lehulehu niche.
ʻO ka hiʻohiʻona hoʻokūkū pololei ma Adwords hiki iā ʻoe ke hōʻemi i nā nīnau hulina e huli pono ai. ʻOiai e hōʻemi ana kēia i ke kaʻa, Loaʻa i ka huina hoʻololi kiʻekiʻe loa ka huina hoʻohālikelike pololei. ʻOi aku, no ka mea, pili loa nā huaʻōlelo hoʻohālikelike pololei, hoʻomaikaʻi pololei ʻole lākou i kāu Helu Koʻikoʻi. He mea pono kēia no nā mea kūʻai pūnaewele. No laila, ʻoiai ʻaʻole ia ke ala maikaʻi loa e hoʻonui ai i kāu kālā hoʻolaha, pono mau. No laila, hoʻomaka i kēia lā!
When it comes to generating traffic, ʻO nā huaʻōlelo maikaʻi ʻole ma Adwords he mea nui e like me nā huaʻōlelo maʻamau. Ma SEO, e koho nā kānaka i nā huaʻōlelo a lākou e makemake ai e ʻike, ʻoiai ʻaʻole ʻike ʻia no nā huaʻōlelo like. Ma ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole ma Adwords, e ālai ʻoe i nā hoʻolaha mai ka hōʻike ʻia ʻana no nā huaʻōlelo i pili ʻole i kāu hoʻolaha. Hiki i kēia mau huaʻōlelo ke hāʻawi i nā hopena maikaʻi, no laila pono ʻoe e hoʻohana pono iā lākou.
Hiki iā ʻoe ke ālai i nā huaʻōlelo ʻaʻole e hoʻololi i nā mea kūʻai aku. ʻo kahi laʻana, inā hoʻolaha ʻoe i kahi mea hoʻoheheʻe ea Ninja, don’t use the term “air fryer” in your ads. aka, use terms like “air fryer” a i ʻole “ninja air fryer” instead. ʻOiai e hoʻokele mau ana nā huaʻōlelo maʻamau, e mālama ʻoe i ke kālā inā hiki iā ʻoe ke pale aku iā lākou. Ke hoʻohana nei i nā huaʻōlelo maikaʻi ʻole, e hōʻoia e hoʻohana ia mau mea wale nō i nā hui hoʻolaha a i ʻole nā hoʻolaha i loaʻa iā ʻoe.
Hiki ke loaʻa nā huaʻōlelo maikaʻi ʻole mai nā inoa kaulana a i nā huaʻōlelo kikoʻī loa. ʻo kahi laʻana, Hiki i ka huaʻōlelo hoʻohālikelike huaʻōlelo maikaʻi ʻole ke pale i nā hoʻolaha mai ka ʻimi ʻana i loaʻa nā huaʻōlelo a i ʻole nā huaʻōlelo pololei. He mea kōkua inā kūʻai aku kāu ʻoihana i nā soka he mea hou a hana no nā haʻuki. Makemake paha ʻoe e hoʻonoho i nā huaʻōlelo hoʻohālikelike pololei maikaʻi ʻole no nā socks kaomi, ʻo kahi laʻana. Hiki iā ʻoe ke hoʻonohonoho i nā huaʻōlelo hoʻohālikelike pololei maikaʻi ʻole e pale i nā hoʻolaha mai ka hōʻike ʻana no nā huaʻōlelo hulina kikoʻī.
