talla – AdWords (ADS) Hukumar | Tallace -tallacen Google (ADWORDS) Kamfanin talla & kamfen

Werbung >> Definition, ayyuka, Dabaru da manufofin kasuwanci

ONMA Scout - Talla daga shugaban kasuwa

Tallace-tallacen da aka yi niyya muhimmin sashi ne na talla, kamar SEO da PR. Tare da dabarun tallan tallace-tallace kuna cin nasara abokan ciniki kuma ku ƙara wayar da kan kamfanin ku. Ƙwarewa shine zama-duk da kuma ƙarshen-duk, komai ko kuna son watsa tallace-tallacen kasuwanci ko sanya tallan Amazon. Saboda rukunin da aka yi niyya yana sanya ingancin saƙon tallan kai tsaye dangane da ingancin samfuran ku ko sabis ɗin ku. A matsayin hukumar da ke jagorantar kasuwa don tallan gida da tallace-tallacen kan layi, mu a ONMA scout ne mutanen da suka dace don tuntuɓar aikin ku..

Ma'anarsa - menene talla?

nice 4.000 shekaru BC. Chr. Bisa ga al'ada, an ce an aika saƙonnin talla. Tallan, kamar yadda muka sani kuma muna amfani da su a yau, gwaninta, duk da haka, kawai tare da ƙirƙira na bugu a ciki 15. Karni nasararsu. A ka'ida, talla shine game da matakan, wanda ke yada bayanai a bainar jama'a da masu sha'awar - babba kamar yadda zai yiwu - don sanya shi isa ga masu sauraro da aka yi niyya. Kamfanonin talla kamfanoni ne na riba, saboda talla yana da nufin haɓaka tallace-tallace da sayar da kayayyaki / amfani da ayyuka. Kafin zuwan zamanin dijital, masana'antar talla ta fi mayar da hankali kan tallace-tallace na yau da kullun a cikin mujallu da kuma tallar waje tare da fosta ko wasu matakan talla na gida., digitization ya kawo sauyi ga masana'antu gabaɗaya kuma ya haɓaka kewayon dama. Abin da ya kasance gaskiya kuma yana da mahimmanci a yau, shine gaskiyar lamarin, cewa babu wani kamfani na kasuwanci ba tare da talla ba "don tsira" kuma zai iya lashe gasar.

Matakan talla daban-daban - Damar talla a kallo

Akwai fuskoki marasa adadi ga talla. A ka'ida, an bambanta tsakanin bambance-bambancen guda uku, ga wadanda ke waje- da tallan cikin gida da tallan dijital. Ƙarshen ya kafa kansa a matsayin ɗaya daga cikin mafi mahimmancin matakan a cikin 'yan shekarun nan. Amma idan kuna son samun nasara a cikin gida, bai kamata ya yi ba tare da kafofin watsa labarai na talla kamar haruffan abin hawa ko allon talla na yau da kullun a wuraren da aka saba da su a yankin da ake kamawa..

tallan waje

Dukkan matakan sun taru a karkashin wannan laima, mutu Outdoor (a motar, A yankin masu tafiya a ƙasa, a gaban POS) a yi. Hoton talla akan ginshiƙin talla, haruffan motocin kamfanin da kuma gabatar da kamfen ɗin talla a kan na'urori masu sauyawa na dijital sune mahimman dabarun nasara a wannan yanki. Billboards & Co. a waje ana amfani da su musamman don ƙara ganin kamfani a cikin gida.

talla na cikin gida

Fastocin talla da tallan nuni suma suna taka rawar gani a tallan cikin gida. Cikakken dabarun talla shine keɓaɓɓen talla, ta hanyar da kowane ɗayan rukunin da kuke so ke jin an magance shi. Ana ba da shawarar tallan cikin gida musamman don tallan samfur a POS. Hakanan ana iya amfani dashi don tallata sabis a cikin gine-ginen jama'a.

tallan dijital

Dijital, Don haka tallan kan layi ya ƙunshi babban ɓangaren ra'ayin tallan kamfani a yau. Amazon talla, Tallace-tallacen Google da tallan Instagram misalai uku ne na tallan kafofin watsa labarai, in ba haka ba, nasarar da ake so ba za ta samu ba a yau. Idan kuna kan Facebook ko akan Bing, Ana son yin talla akan Yahoo ko Google, wata hukuma ce ta musamman wacce ta kafa tushe don samun nasarar talla. Kuna so, cewa masu tasiri masu daraja suna yada sakon ku kuma suna sanar da kamfanin ku a yanki da kuma na duniya a Jamus? Sannan kada ku yi shakka, Samun aiwatar da tallan yankin ku tare da sani da ƙwarewa ta wata hukumar tallace-tallace mai wayo kamar ONMA scout.. Kuskuren kuskure yana da girma kuma mafi ƙarancin faux pas yana kaiwa gare shi, cewa kun yi watsi da yanayin Google ko kuma ba ku kasance a wurin da ya dace ba a daidai lokacin tare da aikin talla.

Menene manufar talla?

Kowace talla tana da takamaiman manufa. Yana da game da, Sanya kamfanin ku a cikin haske da kuma tabbatar da kanku akan gasar. Wace dabara ce ke da ma'ana a gare ku ya dogara da ita, wace ƙungiyar manufa kuke son magancewa da kuma menene ƙimar abokan cinikin ku. Idan kuna son zama sananne a cikin gida kuma ku kafa kanku a yankinku, ya kamata ku yi talla ta kan layi da kuma ta layi a cikin yankin ku. Shiga cikin Kasuwancin Google, Talla na gida akan MSN da kasancewar ku akan Labaran Google suna da mahimmanci anan. Kuna so ku magance ƙungiyar da aka yi niyya ta ƙasa da ƙasa kuma ku zama sananne a duniya?, ya kamata ku daidaita tallan ku ta kan layi daidai kuma ku yi amfani da fassarar Google don wannan. Don inganta martabar Google don gidan yanar gizon ku, kuna buƙatar sanin burin ku kuma ku ayyana shi a sarari. Ba kwa buƙatar kula da ainihin tallan da kanku, idan kun zaɓi ƙwararrun shawarwari da goyan bayan hukumar mu ta ONMA.

Yi talla cikin nasara, da wanne dabaru?

Babu wata dabarar da ta dace-duk wacce ke haɓaka nasara kuma tana aiki ga kowane kamfani. Duk da haka, akwai wasu kamanceceniya, wanda ya zama talla mai kyau kuma waɗanda suka zama dole a matsayin matakan farko. Dole ne hukumar da ke aiki da ku ta san ka'idodin talla kuma dole ne su iya, Bincika matsayin ku na yanzu a cikin SEO da SEA. Inganta injin bincike (SEO) shine babban abin da ake bukata na wannan, cewa ana ganin gaban intanet ɗin ku kuma tallan yana da fa'ida. Ko a kan Jappy, Yandex ko Google - dabarar da ta yi fice tana sanya mafi kyawun talla. Shin wata hukuma za ta iya ba da dukkan fayil ɗin sabis don wayar da kan ku- da kuma ƙara gani? Dubi bayanin aikin a ONMA scout kuma gano, dalilin da ya sa mu ne madaidaicin hukuma don kyakkyawan talla a kowane fanni. Tabbas, farashin SEM da PPC kuma suna taka rawar da ba ta dace ba. Kowane kamfani yana da ƙayyadaddun kasafin kuɗi don dabarun talla waɗanda wata hukuma ke aiwatarwa da ƙwarewa. Ko da kuwa kuna son yin talla akan Google ko kuma kuna son ƙaddamar da tallan kafofin watsa labarun - Kwararrun mu daga hukumar talla ta ONMA scout suna ba ku farashi mai kyau da manyan bayanai. Dabarun tallan da aka keɓance da kasuwancin ku (a da AdWords) da sauran matakan SEA sun dogara ne akan kimantawa, muna yi don dabarun ku na yanzu da nasara tare da Google Analytics. Tare da sharuddan kamar Google Search Console, URL da Google Ads, Ba lallai ne ku yi hulɗa da CMS ba da kanku da kanku da zarar kun ba da izini ga ƙwararrun mu. Yi amfani da lokacin ku don ainihin kasuwancin ku, saboda wannan zai bunkasa, lokacin da kuka ƙaddamar da tallan ƙwararru.

Tallace-tallacen manufofin da mahimmancinsu a cikin tallace-tallace

Duk matakan sun faɗi ƙarƙashin manufar tallace-tallace, wanda ke ƙara yawan gano ku da hotonku. Wannan ya haɗa da hanyoyin haɗin shiga da kukis, wadanda ba kawai aka tsara su ba, amma kuma madaidaicin tushe ne don bin diddigi. Ilimin Google algorithm yana taka rawa wajen inganta injin bincike (SEO) Matsayi mai mahimmanci daidai da shafin yanar gizonku kamar a cikin neman ingantacciyar dabarun talla a fagen tallan kan layi da tallan hanyar sadarwar zamantakewa.. Wani bincike, cak na halin yanzu "Halin halin da ake ciki" muhimmin bangare ne na shawarwari kuma yana da mahimmanci, ko kuna kan Ecosia, Tallata MSN ko Jappy - ko kuma son jawo hankali a Facebook da kuma ta hanyar tallan Instagram.Ko da tallace-tallace na kan layi ko tallace-tallacen da ke kan tashar wani sanannen mai tasiri ya yi nasara., kada ku raina wani muhimmin batu da ya gabata. Tallace-tallacen kan layi da keɓaɓɓen talla suna da ma'ana kawai, idan sun haɗa da ka'idodin talla kuma idan an inganta gidan yanar gizon ku don injunan bincike kamar Google. Farashin SEO (Inganta injin bincike) kuma SEA koyaushe yana biya, ko da kun yi tunani game da shi da farko, ko shafin saukarwa ya zama dole kuma yana da amfani ko kuma yana da amfani, amfani da Keyword Planner.

DIY ko aikin hukumar ƙwararru?

Nasarar talla akan Bing, akan Google da Yahoo yana buƙatar ƙwarewa da ƙwarewa. Kuna son yin talla akan Google? (Tallace -tallace, a da AdWords) kana bukatar ka sani, cewa yana kusa 200 akwai abubuwan da ke tasiri tasirin Google. Tabbas kun saba da wannan daga SEO, waxanda kuma aka fi barsu zuwa gogaggen ingantawa. Amma bai kamata ku raina Google algorithm a cikin tallan PPC ko dai ba. Mafi kyawun yakin shine waɗannan, wanda ƙwararriyar hukumar talla ta ƙirƙira da aiwatar da ku ta hanyar talla mai sarrafa kansa. Tallan kan layi ba littafi ba ne kuma 7 Hatimi. Amma an san shi, wannan kyakkyawan talla, SEO mai kyau, SEM da PPC suna amfana daga sanin-hanyar yanki a Jamus da na duniya. Manta DIY, Saboda goyan bayan ƙwararru yana ƙaruwa da ganin ku da ƙimar nasarar ku a cikin siyan abokin ciniki. Lokacin cin kasuwa gwaninta ne, idan kasancewar intanet ɗin ku yana da wurin siyarwa na musamman kuma idan kun kasance matsayi babba akan Google, kun yi komai daidai kuma kuna iya shakatawa kuma ku mai da hankali kan ainihin kasuwancin ku. Hanyoyin haɗi masu inganci, dubawa na yau da kullun na nasarar talla, ingantawar ku (Zamantakewa) Tallace-tallacen watsa labarai da aka kera da duk wasu dabaru don tallata tayinku lamari ne na ƙwararru. Tare da ONMA scout za ku zaɓi hukuma, wanda nassoshi yayi magana don kansu da kuma nasarar tallan su. Ajiye lokaci don yunƙurin kanku, saboda idan ana batun talla da gani akan Google ta hanyar ingantawa sosai, masana suna cikin bukata.

Inganta injin bincike - Google talla - sai me?

A bayyane yake: A farkon duk matakan shine inganta injin bincike. SEO ba kawai farawa da hanyoyin haɗi da kalmomi ba, amma riga a lokacin ƙirƙirar shafin ku. Muna ba ku tip, don dogara ga masu sana'a tun daga farko kuma don haka kafa tushe don ingantaccen SEO da tallace-tallace. Aiki mara aibi na shafin gida shine ainihin alhakin gajerun lokutan lodawa da saurin buɗe shafin akan na'urorin hannu.. Idan kuna son ƙarin koyo, tuntube mu kuma ku shawo kan kanku, cewa high quality-sabis za a iya lalle za a booking a low farashin. A matsayin mai inganta gidan yanar gizon, muna yin inganta injin binciken ku. A matsayin ƙwararru a cikin masana'antar talla, muna kula da shigar ku cikin Kasuwancin Google, don kimanta nasarar da kamfen ɗin ku a kan layi- da nuna talla. Tare da tuntuɓar ku ga ONMA Scout kuna kan hanyar samun nasara kuma kuna iya tabbata, cewa mu ku (duba bayanin sabis) ba da babban fayil mai arha a cikin fagagen inganta injin bincike da dabarun talla. ya kamata ku sani, cewa babu ma'aunin talla shine titin hanya ɗaya. Yana da mahimmanci don samun nasara na dogon lokaci, mutu Ads (Google AdWords) da sauran tallan samfuran / nazarin talla. Ba shi da mahimmanci, ko game da Shopify ne, Google Messenger, a kusa da eBay ko Instagram, game da Google News ko game da Yandex. Mun san yanayin Google, sanya kukis a wurare masu mahimmanci kuma suna ba ku aiwatar da aikin cikakken sabis.

Talla da Google Ads - Auna nasara tare da Google Search Console

Google Analytics da Google Search Console kayan aiki ne masu mahimmanci guda biyu, don duba nasarar talla a lokaci-lokaci kuma don haka tabbatar da dorewa. Keyword Planner shima yana taimakawa, idan kun yi amfani da shi daidai kuma ku san shi, abin da ke da mahimmanci a amfani da shi. gaskiyar ita ce, cewa kana amfani da talla (a da AdWords) isa babban ƙungiyar da aka yi niyya kuma ku kasance a wurin da ya dace a lokacin da ya dace. Amma ko da kuna karantawa akan Intanet, cewa zaka iya ƙirƙirar tallace-tallace da kanka kuma zaka iya yin ba tare da taimakon ƙwararru ba, muna ba ku shawara a matsayin gogaggen Talla - AdWords hukumar daga gare ta. Ainihin yana da mahimmanci, inganta injin bincike, tallan kamfen tare da talla (AdWords), Aiwatar da tallan eBay ko wasu damar talla da ƙwarewa. Hakanan yana taimakawa wajen rubuta haruffan abin hawa da lokacin yin kwamitin talla, samun gogaggen hukuma a gefen ku. Muna ba ku tip, a yi duk ayyuka daga tushe guda don haka don tabbatar da ƙananan farashi. Tallace-tallacen cikin gida suna fifiko akan tallan ƙasa. Sai dai idan kun yi nasara a cikin gida, yakamata kuyi tunani game da haɓaka kewayon. Zai fi dacewa samun shawara kai tsaye daga ONMA scout da haɓaka dabara, wanda ya dace da burin ku da kamfanin ku.

Kammalawa: "wanda baya talla, wanda ya mutu."

Google My Business, cibiyoyin sadarwar jama'a da Amazon sune kawai misalan damar talla, wanda ke sanar da kamfanin ku kuma ya ba ku kulawa mafi girma. Amma kafin kayi talla, ya kamata ku bincika shafin yanar gizonku kuma ku duba shi don mahimman ma'auni don inganta injin bincike. Shin hanyoyin haɗin suna aiki?, kun yi amfani da madaidaitan kalmomi kuma ana iya samun yankin?, CMS mai sauƙin gyarawa da karantawa don algorithm na Google? Kuna son buga rukunin yanar gizon ku a cikin yaruka da yawa kuma kuyi tunani akai, ko Google Translate shine zabin da ya dace don wannan? Muna ba ku shawara, tuntuɓi ƙwararru da waɗannan tambayoyin. ONMA Scout shine abokin hulɗarku don talla, don inganta injin bincike da kuma auna nasara. Tare da mu za ku iya dogara da sabis na ƙwararru daga tushe guda kuma ku tabbata, cewa karuwar ku a cikin nasara yana faruwa ba tare da faduwa ba. "wanda baya talla, wanda ya mutu" ya wuce misali. Amma mafi kyawun talla ba ya kawo wani ingantawa na nasara, idan kun kafa shi, Kada ƙwararren ya yi aikin ingin bincike na gidan yanar gizon ku.

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