Tag: Google adwords anzeige

Adwords is one of the most popular and profitable online marketing methods. You can reach a vast audience with the help of Adwords. Google’s platform has been around for nearly two decades. According to research, marketers make an ROI of $116 billion per year on the platform, and they earn an average of $8 for every dollar they spend on the platform.

Farashin

When you decide to use Google AdWords for your marketing campaign, you should be aware of the costs of each keyword. This will help you stay within your budget, and it will also give you an idea of trends that are developing in AdWords costs. To get an idea of the costs of a keyword, look at its top-ten most expensive AdWords keywords.

AdWords costs vary based on keyword and industry. But in general, the average cost per click is roughly $2.32 akan hanyar sadarwar bincike da $0.58 akan hanyar sadarwar nuni. A detailed breakdown of AdWords metrics is available on Google’s website. The Quality Score of each keyword affects its cost-effectiveness, so making sure your ad has a high Quality Score will save you money and get your ad seen by more users.

Using a keyword planner tool can help you estimate the cost of keywords for your business. This is a free tool provided by Google Ads that will allow you to brainstorm different terms related to your business and find out what the costs are for each one. If you’re not sure which keywords to choose, use Google’s keyword planner to find out what search terms your audience is searching for.

AdWords costs depend on how many clicks you wish to achieve. Misali, you may have to pay for keywords that are less popular than others, but these keywords will increase your profits. You can control your CPC by setting a maximum daily budget.

Mahimman kalmomi

When you run a campaign using Google Adwords, you need to know how to choose the right keywords for your business. The goal is to attract qualified clicks to your ad and keep your click costs as low as possible. High-volume keywords bring in more traffic, but they are also more competitive and more expensive. Creating the right balance between volume and cost is an art and a science.

One of the best ways to do this is to use Google’s keyword planner. This tool will show you the number of searches for a specific keyword, as well as the cost per click and the competition for that keyword. This tool will also show you similar keywords and phrases that your competitors are using.

Once you know the keywords that will attract the most visitors, you can optimize your website to attract them. The right keywords will increase your conversion rates, lower your cost-per-click, and drive more traffic to your site. This will result in lower advertising costs and a higher return on investment. You can also use a keyword tool to come up with ideas for blog posts and content.

One of the best ways to find the right keywords is to use phrase match and exact match. Phrase match keywords offer advertisers the greatest control over their spend. These ads will appear for searches that have both terms in the same query.

Bidi'a

Bidding on Adwords is one of the most important aspects of an AdWords campaign. The goal is to increase clicks, tuba, and the return on ad spend. There are different ways to bid, based on your target audience and budget. Farashin kowane danna (CPC) is the most common type of bidding, and it works best for websites that need to attract specific types of visitors. Duk da haka, it is not as effective for websites that need to generate a large amount of daily traffic. CPM bidding is used for ads that appear on websites that are related to the products or services that are being promoted on the site.

Besides bidding on keywords, you should also pay attention to how many times your competitors show up in the search results. By analyzing how much their ads appear in the SERP, you can figure out how to stand out from the competition. Haka kuma, you can also check where your competitors show up and find out their impression share.

Smart AdWords campaigns divide their bidding into different “ad groups” and evaluate them separately. Smart Bidding applies the best practices from your past campaigns to your new campaigns. It will look for patterns between ads and make optimizations based on the data it gathers. Don farawa, you can read Google’s guide on how to use this technique.

Sakamakon inganci

If you are using Google Adwords to promote your website, it’s important to understand the importance of the Quality Score. This number will determine your ad’s position and cost. If you have high quality content on your landing page and relevant ads, you will receive a higher Quality Score. This will help you get a better position and lower CPC.

AdWords quality score is calculated from several factors. This includes the keywords you choose and the Ad itself. The score gives you an idea of how effective your campaign is. A high score means you can outbid high bidders without having to pay too much for your ads. It also ensures that the ads you’re placing don’t link to websites that don’t match the content of your site.

A low quality score will cost you more money. The quality score is based on historical data, so you can’t expect it to be perfect, but you can improve it over time. Misali, you can change the negative keyword groups in your ad copy. A madadin, you can pause those ads that have low CTR and replace them with others.

Don ƙara ingancin Makin ku, you should optimize your landing page and keywords. Your ad should contain the keywords that are relevant to the content of the page. It’s also important to optimize the ad copy. It should match the keyword and have related text surrounding it. Ta yin haka, you’ll improve your Quality Score in Google Adwords.

Kariyar talla

Ad extensions are great ways to add more information to your ad. Instead of just showing your phone number, you can include additional information such as website links. It is essential to use these ad extensions in a way that complements the first part of your ad. By integrating these ad extensions into your ad, you will be able to reach more potential customers.

There are two types of ad extensions: manual and automated. While manual extensions require manual setup, automated extensions can be applied automatically by Google. Both types can be added to campaigns, ad groups, and accounts. You can even specify the time of day that your extensions will run. Just be sure to set a time for them to be shown, as you don’t want people calling your ad during office hours.

Ad extensions can also help improve your lead quality. They help to self-qualify potential customers, which lowers your cost per lead. Ƙari, they help your ad get a better ranking on the search engine. Google uses several factors to determine an ad’s position in the search results.

Sitelinks are also a type of ad extension. They appear one to two lines below your ad and can include a brief description. These extensions can be useful in increasing click-through rates, but should be used responsibly.

Danna-ta hanyar ƙimar

The click-through rate for Adwords campaigns is the average number of people who click through on an ad. This statistic is used to judge how effective an ad campaign is. A high click-through rate will increase your chances of conversions. Using keywords that are relevant to your products and services will improve your ad’s effectiveness.

Click-through rate is calculated by dividing the number of clicks by the number of impressions. Gabaɗaya, ads that produce a high click-through rate are targeted toward high-value products and services. Duk da haka, online stores will typically have low CTRs. Increasing your CTR will help you to improve your ROI by targeting your ideal customer.

Increased CTR equates to increased revenue and increased conversions. PPC channels generate traffic that is more intent-driven than other sources of traffic. Duk da haka, the click-through rate for a specific ad can affect conversions and revenue. Sakamakon haka, it’s important to constantly monitor your CTR and make tweaks as necessary.

The click-through rate for display ads is lower than that of search ads. This is because people generally don’t click on display ads because they are afraid of viruses or other attacks. A display ad’s click-through rate is usually around 0.35%. You can find this information in ad stats.

AdWords is a great way to drive growth for your SaaS company. You can create a free ad within minutes, submit it for review, and have it live within days. You can also hire a professional PPC agency to help you develop an ad campaign that’s designed to drive growth. Directive can help you with this, and can provide you with a free proposal. A madadin, you can join a free slack community for SaaS marketers called Society.

Binciken keyword

When researching keywords for AdWords campaigns, one of the most important factors is intent. You want to use Google Ads to target users that are actively looking for solutions to their problems. Duk da haka, some people might simply be browsing the web for information or seeking education. When choosing your keywords, consider a combination of low-volume and high-volume terms.

In addition to internal keyword research, you need to research external keywords as well. Upload your keyword list to Google Keyword Planner to see what searchers are searching for. You can also check Google Trends for the value of each keyword. If it’s gaining traffic month after month, it’s likely to be worth using in your Adwords campaign.

Keyword research is an important part of organic search marketing. It helps you understand your target audience and provides you with valuable information. To get the most out of keyword research, you need to have the right tools and mindset. There are several free keyword research tools, but you’ll likely want to pay a little more for a more advanced tool.

Keyword research for Adwords campaigns should begin early in the planning process. Doing so will help you set realistic expectations for cost, and give your campaign the best chance of success. Make sure you do your research carefully, as incorrect keyword selection can lead to an unsuccessful campaign and missed sales opportunities.

A keyword list should be filled with terms and phrases that describe your business. Once you’ve identified terms and phrases that describe your business, you can use the keyword research tool to select keywords for your online marketing strategies. The goal of keyword research is to create strong impressions among people who are most likely to be interested in your product or service offerings.

Zaɓuɓɓukan siyarwa

Google has a number of bidding options for Adwords, and the best one for your specific campaign may vary depending on your budget. You can increase or decrease your max CPC by up to 30%, depending on the competition and type of search. This type of bidding is only available on Google’s Display Network and Search Network.

Manual bidding is an option for advertisers who are on a limited budget, or who want to focus on brand awareness. This option helps you maximise brand exposure and conversions. Duk da haka, it is more time-consuming and is not as effective as automated bidding. If you want to increase brand awareness, you can use cost-per-click bidding.

The default bidding method is Broad Match, which displays your adverts to users who are searching for your keyword. Duk da haka, you can also choose to bid on branded terms, which are the names of companies or products that are unique to them. Duk da haka, this method can be quite expensive. Many marketers debate whether or not to bid on branded terms.

Bidding for Adwords is crucial, but you should consider your ROI and the amount you are prepared to spend. If your budget is too low, you will not get as many clicks as you’d like. You will also have to wait until you have more money to expand your campaign. Hakanan, it is important to keep track of trends. Some products are more likely to sell during certain times of the year, so you should pay attention to these trends when deciding on your budget.

Google uses signals to determine the most appropriate bid for a given keyword. These signals can include things like weather, previous site visits, and interest. It also takes into account other factors that affect the conversion rate, such as location.

Farashin kowane danna

The cost per click or CPC is the amount you pay for every ad that gets clicked on. It varies depending on the type of industry and keyword you are targeting. Misali, in the medical industry, the CPC is $2.32, while a similar product for cosmetic services might cost around $4. Duk da haka, you should aim to find a CPC below $2.73 to attract more potential clients. You can use a free tool called Wordstream to compare CPC against other Adwords ads. Sannan, you can work on making your ads more effective.

The CPC for Adwords depends on three main factors: quality of keywords, talla rubutu, da saukowa page. By knowing these three factors, you can optimize your campaign for maximum ROI. Listed below are some tips that will help you get the most ROI from your Adwords campaign.

While you can reduce CPC with PPC tips, you should always consider the quality score of your ads. A high quality score will bring you more clicks for your budget, which can be beneficial for your business. Haka kuma, it will also bring you more brand mileage and free exposure. A high quality score is an essential part of your PPC strategy.

You should also know how to calculate the CPC. This metric is essential for the most effective use of your marketing budget. The average CPC varies from advertiser to advertiser, but it’s the cost that you actually pay for each click. Average CPC is the average cost of all clicks divided by the number of clicks. Duk da haka, you should know that the actual CPC will vary.

It is best to benchmark your CPC with your Target ROI to set the right budget for your Adwords campaigns. By comparing the revenue from your paid ads to the cost of your ads, you will be able to see which ad types generate more revenue for your business. This will also help you adjust your marketing budget for higher performing ad types.

Sakamakon inganci

Quality score is an important part of AdWords and is based on a number from 0-10. A higher score means the ad is of higher quality. It is also more likely to get a good SERP ranking and attract high-quality traffic and conversions. There are several factors that affect the score, but the most important of them is CTR, or click-through rate.

Using high-quality ad copy is crucial to improving the Quality Score. It should match the keywords used and be surrounded by relevant text. Relevancy is another important factor in improving Quality Score. Google’s Ad Preview and Diagnosis Tool can help you optimize all of these elements.

While Adwords Quality Score is based on historical data, you can improve it over time. You can only see the value of your efforts when you have enough traffic and data. It is not a perfect science. By making small changes to your ad copy, you can improve your Quality Score.

AdWords Quality Score is a metric that determines the relevancy of your ad and your bid amount. A high Quality Score will improve your ad’s ranking and reduce your CPC. It will also improve your ROI. This metric is measured on a scale of one to ten.

The quality score for Adwords ads includes three factors: dacewa keyword, dacewa, kuma danna-ta hanyar ƙimar. Keywords can either be broad or narrow, but it is best to choose the broad match for a product. Phrase match is useful for broad product descriptions, such as a general description.

Farashin canji

When it comes to Adwords, conversion rates can be critical to your success. Across the board, most companies are looking to hit the high-conversion mark. While 25 percent of the top companies achieve that goal, most companies should aim to have a conversion rate over ten percent. To achieve this goal, you should implement a conversion rate optimization strategy.

One of the most important ways to improve your conversion rate is to optimize your ad copy. There are many things you can do to improve your ad copy and targeting, so you can achieve a higher conversion rate. If your ad copy isn’t converting your traffic, you can try a different offer or ad copy to increase your conversion rate. Amazon ads are one of the best ways to increase your conversion rate, and you can test different ad copy and offers to see which ones perform best.

Haka kuma, you should take note of your site’s bounce rate, which refers to the number of visitors who clicked away without taking action on your page. Bounce rates help you identify low-performing landing pages. A high bounce rate means that your site isn’t converting visitors.

Don inganta ƙimar canjin ku, you should focus on ad copy with specific keyword intent. This will increase your chances of converting traffic and improve your quality score. In addition to this, you should also try to make your ad groups more targeted and specific. You can also improve your ad group’s quality score by increasing the number of specific keywords.

Conversion rates depend on a variety of factors, including the industry, samfur, and type of conversion. A shoe store’s conversion rate, misali, will be lower than a car dealership’s.

Lokacin amfani da Adwords don kasuwancin ku, akwai wasu abubuwa masu mahimmanci da ya kamata a yi la'akari da su. Na farko shine adadin kuɗin da kuke son kashewa a yaƙin neman zaɓe. AdWords yana ba ku damar saita kasafin kuɗi sannan ku cajin kuɗi kaɗan a kowane danna. Hakanan zaku iya bin diddigin ci gaban kamfen ɗin ku kuma ku yi canje-canje yadda kuka ga dama.

Sake tallatawa

Sake tallace-tallace wani nau'i ne na tallan kan layi wanda ke nuna takamaiman tallace-tallace ga mutanen da suka ziyarci gidan yanar gizonku a baya ko kuma suka yi amfani da app ɗin ku ta hannu.. Da zarar kun tattara jerin adiresoshin imel, za ku iya loda wannan jeri zuwa Google kuma ku fara amfani da shi don tallan ku na kan layi. Duk da haka, yana da mahimmanci a lura cewa wannan tsari zai iya ɗauka har zuwa 24 hours don Google sarrafa shi.

Binciken keyword

Binciken keyword don AdWords ya haɗa da zaɓar duka manyan sharuddan ƙararrawa da ƙarami. Manufar zaɓin maɓalli ya kamata ya kasance don tabbatar da cewa tallan ku yana bayyana lokacin da masu amfani ke neman sharuɗɗan da kuka zaɓa. Manufar binciken kuma yana da mahimmanci, tunda kuna son yin kira ga masu amfani waɗanda ke neman mafita ga matsaloli. Duk da haka, kana bukatar ka tuna cewa akwai mutanen da kawai suke lilo a yanar gizo ko neman bayanai, amma ba zai kasance yana neman takamaiman bayani ko sabis ba.

Binciken keywords don Adwords yana da mahimmanci kuma yakamata a yi shi a farkon matakin yaƙin neman zaɓe. Yin hakan zai ba ku damar saita farashi na gaske kuma ku sami mafi kyawun damar yin nasara. Bugu da kari, Binciken keyword zai iya taimaka maka sanin adadin dannawa da za ku samu don kasafin kuɗin da kuka ware don yaƙin neman zaɓe. Ka tuna cewa farashin kowane dannawa zai iya bambanta sosai daga maɓalli zuwa maɓalli, don haka zabar kalmomin da suka dace yana da mahimmanci don yin nasarar yakin AdWords.

Binciken keyword na iya ɗaukar komai daga mintuna biyar zuwa sa'o'i kaɗan. Wannan zai dogara da adadin bayanan da za ku bincika, girman kasuwancin ku, da nau'in gidan yanar gizon da kuke gudana. Duk da haka, kamfen ɗin bincike na keyword ɗin da aka ƙera zai ba ku haske game da halayen binciken kasuwar ku. Ta amfani da kalmomin da suka dace, za ku iya gamsar da buƙatun baƙi kuma ku fifita masu fafatawa.

Samfurin yin ciniki

Akwai nau'ikan ƙirar ƙira da yawa da ake samu a cikin Adwords, don haka yana da mahimmanci a fahimci wanda ya fi dacewa don yakin ku. Ya danganta da manufofin ku, kowane samfurin yana da fa'idodi daban-daban don haɓaka juzu'i. Yin amfani da samfurin da ya dace shine mabuɗin don haɓaka dawowar saka hannun jari don yaƙin neman zaɓe.

Mafi inganci samfurin shine Haɓaka Canje-canje, wanda ke saita tallace-tallace ta atomatik bisa ƙimar canjin ku. Wannan ƙimar ba ƙima ba ce ta ƙima amma kashi. Yin amfani da wannan ƙirar yana buƙatar kyakkyawar bin diddigin juyawa da tarihin juzu'i. Lokacin amfani da tROAS, kada ku sanya burinku da yawa. Zai fi kyau a fara da ƙaramin lamba kuma ƙara shi yayin da yaƙin neman zaɓe ya inganta.

Adwords yana ba da samfura daban-daban, gami da farashi-kowa-danna, farashi-da-dubu-duba, da Smart Bidding. Amfani da waɗannan zaɓuɓɓuka tare, za ku iya inganta tallace-tallacenku don mafi kyawun ƙimar jujjuyawa da ƙananan farashi kowace dannawa. Duk da haka, har yanzu kuna buƙatar sarrafa tallace-tallacenku kuma ku fahimci sakamakon kamfen ɗinku. Kuna iya tuntuɓar kamfani wanda ya ƙware a irin wannan nau'in gudanar da yaƙin neman zaɓe, MuteSix.

Hanyar CPC ta Manual tana ɗaukar lokaci, amma yana jan hankalin zirga-zirga masu inganci kuma yana kare ku daga kashe kashewa. Darajar juyi yawanci shine babban burin yaƙin neman zaɓe. Saboda haka, Zaɓin CPC na Manual shine kyakkyawan zaɓi don wannan dalili.

Farashin kowane danna

Farashin kowane danna (CPC) muhimmin abu ne da za a yi la'akari yayin ƙirƙirar dabarun tallan ku. Zai iya bambanta sosai dangane da mahimmin kalma da masana'antar da kuke hari. Yawancin lokaci, farashin danna jeri daga $1 ku $2. Duk da haka, a wasu masana'antu, farashin dannawa yayi ƙasa sosai.

Akwai manyan samfuran CPC guda biyu, bisa bid da ƙima. Duk samfuran biyu suna buƙatar mai talla ya yi la'akari da yuwuwar ƙimar kowane dannawa. Ana amfani da wannan ma'aunin don tantance nawa ake kashewa don samun baƙo ya danna talla, dangane da nawa baƙon zai kashe akan gidan yanar gizon.

Farashin da aka danna don Adwords ana ƙaddara ta adadin zirga-zirgar da wani talla ke karɓa. Misali, danna kan farashin sakamakon binciken Google $2.32, yayin da danna kan farashin nunin shafi mai wallafa $0.58. Idan gidan yanar gizon ku ya fi mayar da hankali kan tallace-tallace fiye da zirga-zirga, to ya kamata ku mai da hankali kan neman CPC ko CPA.

Adadin CPC na Tallan Facebook ya bambanta bisa ga ƙasar. Kanada da Japan suna da mafi girman ƙimar CPC, tare da mafi ƙasƙanci $0.19 kowane danna. Duk da haka, a Indonesia, Brazil, da Spain, Farashin CPC na Tallan Facebook yayi kadan, matsakaici $0.19 kowane danna.

Farashin kowane juyi

Farashin kowane juyi babbar hanya ce don bin diddigin ayyukan kamfen ɗin tallanku. Irin wannan talla wata hanya ce mai wayo don haɓaka kuɗin tallan ku. Yana ba ku damar bin takamaiman awo, kamar adadin mutanen da suka ziyarci rukunin yanar gizon ku kuma suka yi siyayya. Duk da haka, ya kamata ku lura cewa wannan awo na iya bambanta daga yaƙin neman zaɓe zuwa yaƙin neman zaɓe. Misali, Masu tallata e-kasuwanci na iya son bin diddigin mutane nawa ne suka cika fam ɗin tuntuɓar. Hakanan ana iya amfani da dandamalin samar da gubar don auna juzu'i.

Ana iya ƙididdige kuɗin kowane juzu'i ta hanyar duba ƙimar juzu'i tare da farashin canjin. Misali, idan kun kashe PS5 don dannawa wanda ke haifar da siyarwa, za ku sami riba na PS45. Wannan awo yana taimaka muku kwatanta farashin ku da ribar ku, kuma yana taimakawa musamman ga mutanen da ke neman rage farashi.

Baya ga farashin kowane canji, ya kamata masu talla su yi la'akari da matsakaicin farashin kowane saye. Wannan ma'auni yana sau da yawa sama da farashin kowane danna, kuma zai iya zama kamar yadda $150. Ya dogara da nau'in samfur ko sabis ɗin da kuke siyarwa, da kuma kusancin rates na masu siyarwa.

Haka kuma, yana da mahimmanci a lura cewa farashin kowane juzu'i na Adwords ba koyaushe yayi daidai da farashin raba ta hanyar juyawa ba. Yana buƙatar lissafi mai rikitarwa. Wannan saboda ba duk dannawa ne suka cancanci yin rahoton bin diddigin juyawa ba, da kuma hira tracking dubawa nuni wadannan lambobi daban-daban daga kudin shafi.

Tarihin asusun

Tarihin asusu na Adwords shine inda zaku iya bin duk bayanan lissafin kuɗin tallan ku. Hanya ce mai sauƙi don sanin ma'auni na asusunku a kowane lokaci. Domin zuwa wannan shafi, kawai danna gunkin gear a kusurwar hannun dama na sama na allo. Daga nan, za ku iya duba kuɗin tallan ku da ba a biya ku ba da kuma kuɗin da kuka yi.

Hakanan zaka iya ganin kowane canje-canje da wasu suka yi. Kuna iya amfani da wannan fasalin don saka idanu akan halayen wasu akan asusunku. Yana nuna duk wani canje-canje da aka yi ga asusunku da kuma waɗanne canje-canjen ya shafa. Hakanan kuna iya tace rahotannin tarihin canji ta hanyar jujjuyawa idan kuna so. Rahoton tarihin canjin kuma yana nuna muku duk wani canje-canje da aka yi a asusunku ko kamfen ɗin ku.

Samun wannan bayanin zai cece ku lokaci mai yawa. Kuna iya ganin abin da mutane suka canza, lokacin da suka canza shi, kuma wane kamfen ne suka canza shi zuwa. Hakanan zaka iya gyara canje-canje idan kun gano sun haifar da matsala. Wannan fasalin yana da amfani musamman don dalilai na gwaji. Idan kana sarrafa yakin PPC tare da hukumar PPC, tabbas za ku so ku duba tarihin canjin canji don tabbatar da cewa komai ya kasance kamar yadda ya kamata.

Idan kana amfani da Google Ads, za ku iya samun damar tarihin asusunku a cikin fasalin Tarihin Canja. Canja tarihin zai iya ba ku har zuwa shekaru biyu na tarihi don tallan ku. Don samun damar wannan tarihin, a sauƙaƙe shiga cikin asusun talla na Google kuma danna kan “canza tarihi” tab.

Adwords shine biya-kowa-danna (PPC) dandalin talla. Yana aiki tare da ƙirar ƙira, wanda ke nufin cewa kuna biyan kowane danna tallan ku. Ko da yake yana iya yin tsada, wannan sabis ɗin na iya haɓaka wayar da kan alama. Duk da haka, yana da mahimmanci a san abubuwan da ake buƙata kafin ku nutse cikinsa.

Adwords shine biya-kowa-danna (PPC) dandalin talla

Tallace-tallacen PPC yana ba masu kasuwa damar kaiwa abokan ciniki hari a kowane mataki na tafiyar abokin ciniki. Dangane da abin da abokin ciniki ke nema, Tallace-tallacen PPC na iya fitowa a sakamakon injin bincike ko kafofin watsa labarun. Masu talla za su iya keɓance kwafin tallan su don kai hari ga wani masu sauraro da wurinsu. Haka kuma, za su iya keɓanta tallace-tallacen su dangane da lokacin rana ko na'urar da suke amfani da su don shiga yanar gizo.

Dandalin talla na PPC yana bawa 'yan kasuwa damar kai hari ga masu sauraron su da kuma ƙara yawan canjin su. Yana yiwuwa a kai hari ga wasu rukunin abokan ciniki ta amfani da takamaiman kalmomi. Amfani da ƙarin takamaiman kalmomi yana nufin isa ga baƙi kaɗan, amma mafi girma kashi daga cikinsu zai juya zuwa abokan ciniki. Bugu da kari, masu talla za su iya kai hari ga abokan ciniki ta hanyar yanki da harshe.

Biya-per-danna talla babbar masana'antu ce. Alphabet kadai ke haifar da wuce gona da iri $162 biliyan biliyan a cikin kudaden shiga a kowace shekara ta hanyar tallan tallan sa. Yayin da akwai dandamali da yawa don tallan PPC, wadanda suka fi shahara sune Google Ads da Bing Ads. Don yawancin kasuwancin, Google Ads shine wuri mafi kyau don farawa. Dandalin PPC suna ba da hanyoyi daban-daban don saita yakin ku.

Dandalin talla na PPC yana da sauƙin fahimta amma mai rikitarwa don sarrafawa. Biya-daya-danna talla na iya kashe kuɗi da yawa kuma yana buƙatar lokaci mai yawa. An yi sa'a, Google ya sanya tsarin ya zama mafi sauƙi ta hanyar ba da tsarin sarrafawa mai sarrafa kansa wanda ke taimakawa tare da bincike na keyword da ƙaddamarwa. Tare da AdWords, masu talla za su iya tsara kamanni da yanayin tallan su.

Lokacin amfani da dandamalin talla na biya-ko- danna-dama, yana da mahimmanci a kimanta aikin kamfen talla kuma a kai hari ga masu sauraron su. Yin amfani da ginanniyar ƙididdiga ko software na ƙididdiga daban na iya taimaka wa 'yan kasuwa su fahimci yadda kamfen ɗin su ke gudana da kuma daidaita ƙoƙarinsu bisa sakamakon.. Bugu da kari, Dandalin talla na PPC na zamani yana ba da tsarin talla da za'a iya gyarawa da zaɓuɓɓukan manufa, baiwa masu talla damar inganta kamfen don kowane kasuwanci.

Yana amfani da samfurin biding

Smart tayin kayan aiki ne mai ƙarfi wanda zai iya taimaka muku ƙara yawan juzu'i daga kamfen ɗin tallanku. Wannan samfurin yana sarrafa sarrafa-daidaita farashin ku don sakamako mafi kyau. Wannan na iya haifar da ƙarar juzu'i da ƙarin kudaden shiga. Tsarin ba nan take ba, duk da haka; zai ɗauki ɗan lokaci don daidaitawa da koyo daga bayanan kamfen ɗin ku.

Yin ciniki na iya yin ko karya kamfen ɗin ku. Don yanke shawarar irin tayin da ya dace a gare ku, da farko ƙayyade burin ku. Maƙasudai daban-daban zasu buƙaci dabaru daban-daban. Misali, idan kuna hari ga maziyartan gidan yanar gizo, ya kamata ku mai da hankali kan dannawa. A wannan bangaren, idan kuna nufin samar da ƙarin abubuwan zazzagewa da kudaden shiga, ya kamata ku zaɓi CPA ko kamfen ɗin saye-saye.

Idan burin ku shine sanin alamar alama, mayar da hankali kan dannawa da abubuwan gani. Tabbatar da saka idanu akan yadda tallan ku ke aiki kuma ku daidaita farashin ku daidai. Hakanan zaka iya duba ROI ta hanyar canza kasafin kuɗi na rana ɗaya. Wannan hanyar ba da izini ba ta da rikitarwa kamar yadda ake sauti, kuma yana ba ku damar gwada dabaru daban-daban ba tare da yin ƙoƙari sosai a ciki ba.

Ƙwararren tayi yana inganta kamfen ɗin ku ta amfani da bayanan juzu'i daga Tallan Google. Ta hanyar yin wannan, za ku iya guje wa yin kisa fiye da kima kuma ƙara yawan canjin da kuke samarwa. Idan matsakaicin kuɗin ku na kowane juzu'i bai kai kasafin kuɗin ku ba, ya kamata ku zaɓi wannan dabarar don ƙara kashe kuɗin ku akan wannan.

Bayanan ciki na Google ya nuna cewa ingantawa don ƙima na iya haifar da fayyace fa'ida. An san yana haɓaka ƙimar juyawa ta 14% don yakin neman zabe, yayin da har zuwa 30% don Smart Siyayya da Kamfen Siyayya. Wannan yana nufin cewa zai iya haifar da ROI mafi girma da ƙananan CPLs.

Yana iya zama tsada

AdWords sanannen tashar talla ne wanda zai iya yin tsada sosai idan ba a sarrafa shi daidai ba. Samun kasafin kuɗi da sarrafa kasafin ku yadda ya kamata suna da mahimmanci don yaƙin neman zaɓe. Kyakkyawan manajan asusu na iya taimaka muku da wannan. Tabbatar cewa kasafin talla ɗin ku ya yi daidai da manufofin tallanku.

Yin amfani da kalmomi mara kyau don ware kalmomin da ba'a so zai adana kasafin kuɗin ku. Ta amfani da kalmomi mara kyau, za ku iyakance adadin tallace-tallacen da kuke karɓa don wasu mahimman kalmomi. Wannan zai taimaka maka amsa masu amfani’ Tambayoyi mafi inganci don haka adana ku kuɗi. Bugu da kari, za ku kashe kuɗi kaɗan idan kuna da tallace-tallace masu dacewa.

Yana iya ƙara wayar da kan alama

Akwai hanyoyi da yawa don ƙara wayar da kan alama. Ɗaya daga cikin mafi inganci shine ta hanyar ƙirƙirar shirin mikawa. Manufar wannan shirin shine don samun masu siye su ba da shawarar kasuwancin ku ga abokansu da danginsu. Kuna iya yin haka ta amfani da kyaututtukan talla. Waɗannan kyaututtuka galibi suna da amfani ko ban sha'awa, kuma suna barin tasiri mai ɗorewa akan abubuwan da za su kasance. Suna kuma sauƙaƙa tunawa da alamar ku.

Wata hanyar haɓaka wayar da kan alama ita ce ta abun ciki. Kuna iya ƙirƙirar rubutun bulogi da abun ciki game da samfuran ku da sabis ɗin ku kuma haɗa mahimman kalmomin bayanai don taimakawa masu sauraron ku su san kasuwancin ku. Waɗannan kalmomin mahimmanci yakamata suyi daidai da binciken da mutane suke yi yayin da suke fara tafiya siyan su ko ƙarin koyo game da samfuran ku. Kuna iya amfani da kayan aiki kamar Ahrefs, SEMrush, da Moz Keyword Explorer don tantance kalmomin da suka dace da masu sauraron ku.

Kafofin watsa labarun kwayoyin halitta kuma babbar hanya ce ta wayar da kan jama'a. Kuna buƙatar ƙirƙirar abun ciki mai inganci wanda ke haifar da motsin rai a cikin mabiyan ku. Abubuwan da ke cikin kafofin watsa labarun yakamata su ƙara darajar rayuwarsu. Bayar da samfurori kyauta hanya ce mai tasiri don ƙara wayar da kan alama. Hakanan yana da mahimmanci don ƙirƙirar haɗin gwiwa tare da wasu samfuran da ke da irin wannan manufa. Haɗin kai tare da wasu samfuran zai taimaka wa kamfanoni biyu su isa ga mutane da yawa kuma su ƙara amincewa tsakanin masu sauraron su.

Hanya ɗaya don ƙara wayar da kan alama ita ce ƙirƙirar abun ciki ta hanyar bidiyo. Ta hanyar amfani da bidiyo, za ku iya ƙara masu kallon ku’ Hankali yana ɗaukar hankali kuma ya haifar da ƙimar wayar hannu mafi girma. Mutane suna neman abun ciki na bidiyo wanda ke da ainihin abun ciki. Kuna iya amfani da ma'aikatan cikin gida ko gwanintar waje don ƙirƙirar bidiyo, kuma waɗannan bidiyoyin na iya zama mashahuran masu tasiri waɗanda ke taimakawa yada kyakkyawar wayar da kai.

Yana iya ƙara jujjuyawa

Yayin da kuke amfani da Adwords don kasuwancin ku na kan layi, ya kamata ka ko da yaushe saka idanu ingancin tuba. Idan canjin canjin ku ya yi ƙasa, akwai abubuwa da yawa da za ku iya yi don inganta shi. Ɗaya daga cikin abubuwan farko da za ku iya yi shi ne isa ga mafi yawan masu sauraro. Ta hanyar yin wannan, za ku iya ganin nau'in tallan da ya fi tasiri. Hakanan zaka iya amfani da fasalin Ingantaccen CPC don yin tayi ta atomatik har zuwa 30% mafi girma ga kalmomin shiga waɗanda ke haifar da juzu'i.

Ɗaya daga cikin manyan matsalolin yawancin kasuwancin kan layi shine cewa suna da iyakacin lokaci don jawo masu amfani. Makullin shine yin amfani da mafi yawan lokacin da za ku zana masu amfani. Ya kamata ku ƙirƙiri shafukan saukowa waɗanda ke da amsa kuma ku daidaita don wuraren hutu daban-daban. Wannan zai taimaka gidan yanar gizon ku yayi aiki mafi kyau akan duk na'urori, rage sauke-kashe, kuma ƙirƙirar hanya mai ƙarfi zuwa tuba. Adwords na iya yin tasiri musamman idan kun ƙirƙiri shafukan saukowa masu dacewa da wayar hannu.

Shirin AdWords yana bawa masu talla damar sanya tallace-tallace don samfurori ko ayyuka iri-iri. Yawanci, masu tallace-tallace suna amfani da samfurin biya-kowa-danna. Duk da haka, za su kuma iya amfani da wasu hanyoyin neman izini, kamar farashi-kowa-tambayi ko farashi-da-saye. AdWords kuma yana ba masu amfani damar kai hari ga takamaiman masu sauraro. Bugu da kari, masu amfani da ci gaba na iya yin amfani da kayan aikin talla da dama, gami da samar da keyword da wasu nau'ikan gwaje-gwaje.

Farashin kowane danna

Kudin da aka danna don Adwords shine ma'auni mai mahimmanci don ci gaba da bin diddigin lokacin gina kamfen talla. Zai iya bambanta dangane da abubuwa da yawa, gami da ingancin kalmomin ku, talla rubutu, da saukowa page. Duk da haka, akwai hanyoyin da za a inganta farashin ku don mafi kyawun ROI.

Hanya ɗaya don rage farashin ku a kowane danna ita ce haɓaka ƙimar tallan ku. Google yana amfani da dabara mai suna CTR don tantance inganci. Idan CTR naku yayi girma, yana nuna wa Google cewa tallace-tallacen ku sun dace da tambayar neman baƙo. Maki mai inganci na iya rage farashin ku ta dannawa har zuwa 50%.

Matsakaicin farashi a kowane danna don Adwords ya dogara da abubuwa da yawa, gami da masana'antar ku, nau'in samfur ko sabis ɗin da kuke bayarwa, da masu sauraro da aka yi niyya. Misali, masana'antar Dating da Personals tana da matsakaicin matsakaicin danna-ta hanyar, yayin da masana'antar shari'a ke da matsakaicin matsakaici.

Farashin kowane danna don Adwords ya bambanta sosai, kuma yana iya zama ƙasa kamar ƙasa $1 ko kuma sama da haka $2. Duk da haka, akwai masana'antu da yawa inda CPCs suka fi girma, kuma waɗannan kasuwancin suna iya tabbatar da manyan CPCs saboda ƙimar rayuwar abokan cinikinsu tana da girma. Matsakaicin CPC don kalmomin shiga a cikin waɗannan masana'antu yawanci kewa tsakanin $1 kuma $2.

Kudin da aka danna don Adwords ana iya raba shi zuwa nau'i daban-daban guda biyu: lallausan ƙima da ƙima. Ƙarshen ya haɗa da mai talla ya yarda ya biya wani adadi ga kowane dannawa, yayin da na farko kiyasin ne bisa yawan masu ziyara. A cikin ƙayyadaddun ƙirar ƙima, duka mai talla da mawallafin sun yarda akan takamaiman adadin.

Sakamakon inganci

Makin inganci muhimmin sashi ne na Adwords, ma'aunin yadda tallan ku ya dace da kalmar ku. Mafi dacewa da kalmar ku shine, mafi kyawun tallan ku zai kasance. Mataki na farko na haɓaka ƙimar tallan ku shine fahimtar yadda kwafin tallan ku ya shafi mahimmin kalmar ku. Sannan, za ku iya daidaita rubutun a cikin tallanku don inganta dacewar ku.

Na biyu, Makin ingancin ku zai yi tasiri akan farashin kowane dannawa (CPC). Maki mai ƙarancin inganci zai iya haɓaka CPC ɗin ku, amma tasirin zai iya bambanta daga keyword zuwa keyword. Duk da yake yana iya zama da wahala a ga tasirin nan da nan, fa'idodin Babban Maki mai inganci zai haɓaka akan lokaci. Maki mai girma yana nufin tallan ku sun bayyana a cikin manyan sakamako uku.

An ƙayyade ƙimar ingancin AdWords ta hanyar haɗin abubuwa uku. Waɗannan abubuwan sun haɗa da adadin zirga-zirgar da kuke karɓa daga kamfen ɗin da aka bayar, ko kai mafari ne, ko ci-gaba mai amfani. Google yana ba wa waɗanda suka san abin da suke yi kuma yana hukunta waɗanda suka ci gaba da amfani da tsofaffin fasahohin.

Samun Maki Mai Kyau mai inganci zai ƙara ganin tallan ku kuma yana ƙara tasirin sa. Hakanan zai iya taimakawa wajen haɓaka nasarar yaƙin neman zaɓe da rage farashin kowane danna. Ta hanyar haɓaka ƙimar ingancin ku, za ku iya fitar da manyan masu fafatawa. Duk da haka, idan ingancin Makin ku yayi ƙasa, zai iya zama cutarwa ga kasuwancin ku.

Akwai abubuwa guda uku waɗanda ke shafar ƙimar ingancin ku kuma haɓaka duka ukun za su inganta matsayinku a cikin talla. Abu na farko shine ingancin kwafin talla. Tabbatar cewa tallanku ya dace da kalmominku kuma yana kewaye da rubutu mai dacewa. Abu na biyu shine shafin saukarwa. Google zai ba ku makin inganci mafi girma idan shafin saukar tallan ku yana da bayanan da suka dace.

Nau'in daidaitawa

Nau'in daidaitawa a cikin Adwords suna ba masu talla damar sarrafa abin da suke kashewa kuma su kai ga masu sauraro da aka yi niyya. Ana amfani da nau'ikan wasa a kusan duk tallace-tallacen da aka biya akan intanit, ciki har da Yahoo!, Microsoft, da Bing. Mafi daidai nau'in wasa shine, mafi girma yawan juzu'i da komawa kan zuba jari. Duk da haka, isar tallace-tallacen da ke amfani da madaidaicin kalmomin wasa ya fi karami.

Don fahimtar yadda mafi kyawun daidaita kalmomin ku don yaƙin neman zaɓe, fara duba rahotannin kalmar nema. Waɗannan rahotannin suna nuna muku waɗanne kalmomin da mutane ke nema kafin danna tallan ku. Waɗannan rahotannin kuma sun lissafa “nau'in wasa” ga kowane lokaci nema. Wannan yana ba ku damar yin canje-canje da haɓaka don mahimman kalmomi masu inganci. Hakanan, zai iya taimaka maka gano kalmomi mara kyau da kuma kawar da su daga yakin ku.

Zaɓi nau'in wasa wani muhimmin sashi ne na haɓaka kamfen ɗin ku na AdWords. Dole ne ku yi la'akari da manufofin kamfen ɗinku da kasafin kuɗin da kuka tsara don yaƙin neman zaɓe. Hakanan yakamata kuyi la'akari da halayen tallan ku kuma inganta shi gwargwadon su. Idan ba ku da tabbacin wane nau'in wasa za ku yi amfani da shi, za ku iya tuntuɓar mai sana'a.

Nau'in tsoho a cikin Adwords babban wasa ne, wanda ke nufin cewa tallace-tallace za su bayyana akan neman kalmomi da jimloli kama da naku. Wannan zaɓin kuma yana ba ku damar haɗa kalmomi masu kama da juna da kusancin kalmar maɓalli a cikin tallan ku. Wannan yana nufin cewa za ku sami ƙarin ra'ayi, amma za ku sami ƙananan zirga-zirga.

Bayan faffadan wasa, Hakanan zaka iya zaɓar daidaita magana. Matsarin jumla zai ba ku damar kai hari ga ƙaramin masu sauraro, wanda ke nufin cewa tallan ku zai bayyana a cikin ƙarin binciken da ya dace. Da bambanci, m wasa zai iya samar da tallace-tallace da ba su da mahimmanci ga abubuwan da ke cikin gidan yanar gizon ku.

Tarihin asusun Adwords

Don fahimtar yadda kamfen ɗin ku na Adwords ya canza, yana da amfani don samun tarihin asusun. Google yana ba da wannan fasalin ga masu amfani da shi, don haka za ku iya ganin abin da ya canza da kuma lokacin. Tarihin canjin na iya zama taimako don gano dalilin da ke bayan canji kwatsam a cikin yaƙin neman zaɓe. Duk da haka, ba madadin faɗakarwa na musamman ba ne.

Kayan aikin tarihin canjin AdWords yana cikin Kayan aikin & Tabbatacce. Da zarar kun shigar da shi, danna “Canja Tarihi” don duba duk canje-canjen da aka yi a asusun ku. Sannan, zaži tsarin lokaci. Kuna iya zaɓar rana ɗaya ko mako guda, ko zaɓi kewayon kwanan wata.

Sake yin niyya

Ana iya amfani da sake yin niyya don niyya ga masu amfani dangane da ayyukansu akan gidan yanar gizon ku. Misali, za ku iya kai hari ga baƙi waɗanda suka kalli talla a shafinku na gida. Kuna iya amfani da wannan fasaha don aika baƙi zuwa shafin saukarwa wanda aka inganta don samfurori ko ayyukan da suke sha'awar. Hakanan, za ku iya sake yiwa masu amfani hari bisa mu'amalarsu da imel ɗinku. Mutanen da suke buɗewa da danna hanyoyin haɗin kai a cikin imel ɗinku yawanci sun fi sha'awar alamar ku fiye da waɗanda ba su yi ba.

Makullin samun nasarar sake yin niyya shine fahimtar yadda masu sauraron ku suka kasance. Ta hanyar fahimtar halayen baƙi, Kuna iya ƙaddamar da takamaiman ƙungiyoyi tare da tallan Adwords. Waɗannan tallace-tallacen za su bayyana akan gidajen yanar gizo a cikin hanyar sadarwar Nuni ta Google, wanda ke ba ka damar isa ga mutane da yawa. Misali, idan gidan yanar gizon ku yana kula da yara, za ku iya ƙirƙira ɓangaren alƙaluma kuma ku yi amfani da wannan don yin niyya ta sake yin niyya akan gidajen yanar gizon yara.

Tallace-tallacen sake yin niyya na iya amfani da kukis don bin diddigin wurin sabon baƙo. An tattara wannan bayanin ta hanyar dandalin sake yin niyya na Google. Hakanan yana iya amfani da bayanan sirri game da halayen bincike na baƙi na baya don nuna tallace-tallacen da ke da alaƙa da samfuran da mai amfani ya gani..

Wata hanyar aiwatar da sake yin niyya ita ce ta hanyar kafofin watsa labarun. Facebook da Twitter mashahuran dandamali ne na kafofin watsa labarun don wannan. Facebook babban kayan aiki ne don haɓaka jagora da haɓakawa. Twitter ya ƙare 75% na masu amfani da shi akan na'urorin hannu, don haka tabbatar da yin tallan ku na wayar hannu. Sake yin niyya tare da Adwords hanya ce mai ƙarfi don ɗaukar hankalin masu sauraron ku kuma canza su zuwa abokan ciniki.

Idan kai samfurin SaaS ne ko kamfanin SaaS, sannan Adwords na iya zama babbar hanya don fitar da ci gaba. Adwords yana ba ku damar ƙirƙirar yakin talla don samfur ko sabis ɗin ku, kuma zaka iya ƙirƙirar kamfen cikin sauƙi cikin mintuna. Kuna iya ƙaddamar da shi don dubawa, kuma tallan ku na iya zama cikin 'yan kwanaki. Ko kuma za ku iya hayar ƙwararriyar hukumar PPC don haɓaka kamfen ɗin talla don kasuwancin ku wanda zai haɓaka haɓaka. Har ma za su rubuta maka shawarwari kyauta.

Keywords tare da babban ƙarar bincike

Lokacin da kake son kai hari ga masu sauraro da yawa, za ku so kuyi la'akari da kalma mai mahimmanci tare da ƙarar bincike mai girma. Babban maɓalli mai faɗi zai taimaka muku samun ƙarin ɗaukar hoto da aika ƙarin zirga-zirga zuwa gidan yanar gizon ku. Duk da haka, ku sani cewa injunan bincike ba koyaushe suke daidai ba. Wannan yana nufin cewa babban keyword ƙarar bincike zai sami ƙarin gasa sabili da haka, tayin da aka ba da shawara zai iya zama mafi girma. Wannan shine dalilin da ya sa yana da mahimmanci don nemo kalma mai mahimmanci wanda ba shi da gasa sosai kuma ba zai cinye yawancin kasafin ku ba..

An yi sa'a, there are a few ways to find keywords with high search volume. Na farko, you can look at monthly search volumes. Some keywords have a large spike in search volume around October and December. Other months may have low search volume. This means you need to plan your content accordingly throughout the year. Another way to find keywords with high search volume is to use Google Trends data or Clickstream data to determine their popularity.

Once you know what keywords are high in search volume, you can start evaluating them for their relevance. A high search volume keyword has the highest likelihood of generating traffic, while a low volume keyword will receive little traffic. Da kyau, your keywords should be targeted to the types of people who are looking for your specific product or service. Ga hanya, za ku iya tabbatar da cewa tallanku zai jawo hankalin masu sauraro masu dacewa.

Baya ga babban ƙarar bincike, ya kamata ka kuma yi la'akari da gasa na keyword. Mahimman kalmomi tare da ƙananan ƙarar bincike sun fi sauƙi don matsayi kuma suna da ƙananan gasa. Wannan yana da mahimmanci idan kuna son jawo hankalin babban adadin sabbin baƙi. Har ila yau, yana da daraja la'akari da gaskiyar cewa manyan kalmomi masu girma na bincike zasu buƙaci ƙarin lokaci da ƙoƙari don isa manyan matsayi.

Moz Keyword Explorer babban kayan aiki ne da za a yi amfani da shi don bincika gasa na kalmomi. Yana da kyauta don amfani kuma ya zo tare da Moz Pro suite. Idan kana neman ci-gaban kayan aikin tantance kalmomi, wannan na iya zama mafi kyawun zaɓi a gare ku. Yana ba da nuni mai zurfi na yadda gasa keyword yake kuma yana ba da shawarar sauran kalmomin da suka dace. Hakanan yana nuna ikon yanki da maki ikon shafi don manyan kalmomi masu girma.

Faɗin wasa yana ba ku damar isa ga mafi yawan masu sauraro

Lokacin da yazo ga keywords akan Google Adwords, m wasa ne tsoho saitin. Wannan yana ba ku damar isa ga mafi girman masu sauraro mai yiwuwa. Duk da haka, matsalar tare da m wasa shi ne cewa ba za ka iya kai hari ga masu sauraron ku ma. Bugu da kari, zai iya bata yawancin kasafin ku.

Don taƙaita masu sauraron ku, za ka iya amfani da jimlar magana. Wannan zaɓin zai ba ku damar amfani da bambance-bambancen kalmomin ku da yawa, kamar bambance-bambancen bambance-bambancen babban kalmar ku ko jumlar da ta zo gabanin ko bayan jumlar ku. Wannan saitin kuma zai kawar da yuwuwar tallace-tallacen da ke nunawa don kalmomin bincike marasa mahimmanci.

Wani muhimmin abin la'akari idan ya zo ga ma'anar maɓalli shine yawancin bambance-bambancen kalmar ku za su bayyana a cikin talla.. Faɗin wasa shine saitin tsoho akan Google Adwords kuma zai nuna tallace-tallacenku don kowane bambancin jumlar jumla. Irin wannan nau'in matches na mahimmin kalmomi za su ɓata kuɗi mai yawa ta hanyar haifar da tallace-tallace don ma'anar ma'ana da kuskuren rubutu, wadanda ba a kai hari ba. Wasan wasa kuma shine ɗayan shahararrun saitunan matches na maɓalli. Yana ba ku mafi girman kai, amma yana iya yin tasiri mara kyau akan ƙimar danna-ta.

Wani fa'idar faffadan wasa shi ne cewa ba shi da ƙarancin gasa fiye da kunkuntar wasa. Faɗin kalmomi mahimman kalmomi suma ba su da tabbas sosai, wanda ke nufin cewa suna iya yuwuwar isa ga mutanen da ba sa buƙatar ayyukan ku. Misali, idan kun mallaki kamfani mai duba tallan dijital, za ku iya ba da matsayi ga faɗin kalma mai faɗi “dijital marketing.” Wannan zai ba da damar tallan ku don isa ga mutanen da ke neman bidiyon tallan dijital da software.

Fahimtar matches na keyword zai adana ku kuɗi kuma yana taimaka muku kewaya fayilolin taimako. Faɗin mahimmin kalmomin wasa gabaɗaya ba su da niyya kuma suna da ƙarancin ƙima, amma suna kawo mafi girman adadin zirga-zirga. Faɗin mahimmin kalmomin wasa ba su da takamaiman takamaiman, amma suna iya samun ƙananan CPC. Don samun mafi kyawun kuɗin kuɗin ku, yi amfani da dabarun kalma mai faɗin wasa wanda ke haɗa kyawawan kalmomi tare da jumla ko ainihin mahimmin kalmar wasa.

Broad wasa shine mafi kyawun zaɓi lokacin da kuke son isa ga mafi yawan masu sauraro. Ba ya ɗaukar lokaci mai tsawo don saitawa kuma ana iya juyawa baya ba tare da wani ɓoyayyen bayanai ba. Haka kuma, yana ba ku ƙarin damar isa ga masu sauraro daban-daban.

Farashin kowane danna

Farashin kowane danna don tallan Adwords na iya bambanta sosai dangane da masana'antar ku. Don yawancin kalmomin shiga, za ku biya a kusa $1 ku $2 kowane danna. Duk da haka, CPCs na iya zama mafi girma a wasu masana'antu, kamar ayyukan shari'a. Misali, Kudin da aka danna don sabis na doka zai iya kaiwa zuwa $50 kowane danna, yayin da farashin tafiye-tafiye da karbar baki ya yi kadan $0.30. Duk da haka, yana da kyau koyaushe ku ɗauki ROI ɗin ku a cikin lissafi kafin aiwatar da yakin Adwords.

Ga masu talla, farashin kowane danna don Adwords an ƙaddara ta nau'in samfur ko sabis ɗin da kuke bayarwa. Idan ka sayar a $15 e-kasuwanci samfurin, to ba zai yi ma'ana biya ba $20 kowane danna. Duk da haka, idan kuna siyarwa a $5,000 hidima, Farashin da aka danna don tallan ku na iya zama kamar haka $50 kowane danna.

Kudin da aka danna don Adwords kashi ne na kudaden shiga da aka samu daga kowane dannawa. Ya bambanta dangane da nau'in samfurin da aka tallata da katin ƙimar mawallafin. Gabaɗaya, mafi mahimmancin samfur shine, mafi girma farashin kowane danna. Yana yiwuwa a yi shawarwari da ƙaramin ƙima tare da mai wallafa ku, musamman idan kuna aiki akan kwangilar dogon lokaci.

Adwords yana ba ku damar amfani da nau'ikan farashi daban-daban, gami da bin diddigin juzu'i mai tsauri da tayin CPC. Ko wane samfurin tayin da kuka zaɓa zai dogara da gaba ɗaya burin yaƙin neman zaɓe ku. Amfani da tayin CPC don tallan ku na iya ƙara jujjuyawar ku, yayin da bin diddigin juzu'i na iya haɓaka abubuwan da kuke gani.

Kudin da aka danna don Adwords baya gyarawa, kuma al'amuran suna canzawa akan lokaci. Ana samun sabbin bayanai a SECockpit. Akan na'urorin hannu, Ana nuna ƙimar CPC a cikin wani shafi da ake kira “Matsakaicin CPC”. Google yayi iƙirarin cewa wannan ginshiƙi ya fi tsohon Kayan aikin Maɓalli, don haka ƙimar CPC na iya ɗan bambanta a cikin SECockpit.

Yayin da babban CPC yana nufin kuna biyan kuɗi da yawa don kowane dannawa, Hakanan yana iya nufin cewa tallan ku baya jin daɗin masu sauraron ku kuma kuna buƙatar canza dabarun ku. Akasin haka, ƙananan CPC yana nufin kuna samun dannawa da yawa don kasafin kuɗin ku. Dangane da burin kamfanin ku, za ku iya daidaita CPC ɗin ku bisa manufa Komawa kan Zuba Jari.

Sakamakon inganci

Adwords’ Makin inganci muhimmin abu ne don tantance sanya tallace-tallacen ku da farashin kowane dannawa (CPC) da za ku bayar. Maki mai girma yana nufin cewa tallace-tallacenku na iya jawo hankalin zirga-zirga masu inganci kuma su canza da kyau. Akwai abubuwa da yawa da suka shafi wannan maki. Duk da yake CTR yana ɗaya daga cikin mafi mahimmanci, akwai wasu da yawa da za a yi la'akari da su.

Makin ingancin tallan ku shine nunin gidan yanar gizon ku da nau'ikan tallan da kuke gudana. Samun maki mai inganci zai nuna cewa tallace-tallacenku sun dace kuma suna taimakawa masu sauraron ku. Ƙara darajar ƙimar ku zai taimake ku don ƙara darajar tallanku.

Tallace-tallacen da ke da makin inganci mafi girma za a nuna su mafi girma akan shafukan injin bincike. Bugu da kari, Maki mai inganci na iya haifar da babban darajar talla, sa tallan ku ya zama mafi bayyane ga masu sauraron ku. Wannan na iya haifar da ƙarancin farashi a kowane danna da babban nasarar yakin neman zabe.

Don inganta darajar tallan ku, tabbatar da cewa kwafin ku ya dace da kalmomin ku. Kwafin talla wanda ba shi da mahimmanci yana iya zuwa a matsayin yaudara ga masu amfani. Da kyau, kwafin talla ya kamata ya kasance mai dacewa kuma mai jan hankali, ba tare da kaucewa hanya mai nisa ba. Bugu da kari, ya kamata a kewaye shi da rubutu mai dacewa wanda ya dace da kalmomi. Ta hanyar yin wannan, za ku iya tabbatar da cewa tallan ya sami mafi dacewa dannawa mai yiwuwa.

Makin ingancin tallan ku yana ɗaya daga cikin mahimman abubuwan da ke tantance sanya tallan ku akan sakamakon bincike.. Wannan ƙimar ta dogara ne akan abubuwa da yawa, gami da rubutun tallan ku, keyword dace, da dacewa shafi na saukowa. Idan tallan ku ya sami Maki mai inganci, ya kamata ya bayyana a shafi na biyu ko na uku na sakamakon binciken.

Shafukan sauka kuma suna taka muhimmiyar rawa wajen jujjuyawa. Shafin saukarwa wanda ba shi da farin sarari kuma yana cike da launuka zai iya kaiwa ga baƙi barin shafin. Don inganta canjin canji, shafinka ya kamata ya zama gajere, Laser mai da hankali, kuma ba tare da yawan shagala ba.

Adwords kayan aiki ne mai ƙarfi don haɓaka gidan yanar gizon ku. Zai iya fitar da dubban sababbin baƙi zuwa rukunin yanar gizon ku a cikin 'yan mintuna kaɗan. Duk da haka, yana da mahimmanci don zaɓar madaidaitan kalmomi da nau'ikan wasa. Bari mu dubi wasu shawarwarin da za ku iya amfani da su don inganta yakin ku. Misali, idan kana neman daukar sabbin injiniyoyi, zaku iya amfani da shafin saukarwa da yakin AdWords don yiwa mutanen da ke neman injiniyoyi hari.

Binciken keyword

Binciken keyword wani muhimmin bangare ne na tallan kan layi. Yana taimakawa wajen gano kasuwanni masu riba da niyyar nema don inganta nasarar kamfen tallace-tallace na biya-kowa-danna. Amfani da Google AdWords ad magini, 'yan kasuwa za su iya zaɓar mafi kyawun kalmomi don inganta tallan su. Maƙasudin ƙarshe shine ƙirƙirar ra'ayi mai ƙarfi akan mutanen da ke neman abin da zasu bayar.

Mataki na farko a cikin binciken keyword shine sanin masu sauraron ku. Dole ne ku ƙayyade nau'in abun ciki da masu sauraron ku za su nema da kuma yadda suke amfani da intanet don yanke shawara. Yi la'akari da manufar neman su, misali, ma'amala ko bayanai. Hakanan, duba alaƙar kalmomi daban-daban. Bugu da kari, za ku iya gano ko wasu kalmomi sun fi dacewa da rukunin yanar gizon ku fiye da wasu.

Binciken keyword yana da mahimmanci don ƙayyade kalmomin da suka dace don amfani da su don inganta gidan yanar gizon ku. Binciken keyword kuma zai ba ku shawarwari kan inganta rukunin yanar gizon ku. Har ila yau, yana da mahimmanci a yi la'akari da sha'awar masu sauraron ku da maki masu zafi. Ta hanyar fahimtar bukatunsu, za ku iya haɓaka dabarun bisa waɗannan buƙatun.

Mai tsara kalmomin AdWords na Google yana da fasali da yawa don taimaka muku da binciken ku. Zai iya taimaka maka ƙirƙirar tallace-tallace da kwafi don gidan yanar gizon ku. Yana da kyauta don amfani kuma yana buƙatar asusun Google AdWords kawai da hanyar haɗi zuwa gare shi. Hakanan yana taimaka muku gano sabbin kalmomin shiga waɗanda masu sauraron ku za su nema.

Binciken keyword don Adwords ya haɗa da gudanar da bincike akan abun cikin masu gasa. Mahimman kalmomi sun fi kalma ɗaya; za su iya zama jimloli ko ma haɗakar kalmomi. Lokacin ƙirƙirar abun ciki don rukunin yanar gizon ku, gwada amfani da kalmomin dogon wutsiya. Mahimman kalmomi masu dogon wutsiya za su taimake ku samun niyya zirga-zirga kowane wata bayan wata. Don gano ko kalma mai mahimmanci yana da daraja, Kuna iya bincika ƙarar bincike da Google Trends.

Yin ciniki akan kalmomin kasuwanci masu alamar kasuwanci

Bayar da siyar da kalmomin kasuwanci masu alamar kasuwanci a cikin AdWords batu ne na doka. Dangane da ƙasar da kuke hari, sharuddan alamar kasuwanci na iya zama doka a cikin rubutun talla. Gabaɗaya, ya kamata a guje wa alamun kasuwanci masu alamar kasuwanci, amma akwai wasu keɓancewa. Shafukan yanar gizo na bayanai da masu sake siyarwa na iya yin amfani da waɗannan kalmomin.

Na farko, ya kamata ku yi la'akari da abubuwan kasuwancin ku. Misali, Shin da gaske kuna shirye don ba wa masu fafatawa da fa'idar rashin adalci? Idan haka ne, bai kamata ku ba da tayi a kan masu fafatawa ba’ mabuɗin alamar kasuwanci. Yin hakan na iya haifar da ƙarar cin zarafin alamar kasuwanci. Hakanan zai sa ya zama kamar masu fafatawa da ku suna da'awar waɗannan kalmomin.

Idan mai fafatawa yana amfani da alamar kasuwanci akan kalmomin ku, za ku iya shigar da ƙara tare da Google. Amma, ya kamata ku tuna cewa tallan abokin hamayyarku zai sha wahala daga korafinku, wanda zai rage darajar ƙimar ku kuma ya ƙara ƙimar ku-ko-danna. Har ma da muni, mai yiwuwa masu fafatawa ba su gane cewa suna yin tayin kan sharuɗɗan alamar kasuwanci ba. A haka, ƙila za su fi son karɓar kalma mara kyau maimakon.

Ba sabon abu ba ne ganin sunan alamar mai gasa ya tashi a cikin tallan ku. Bayar da sunan alamar su kuma dabara ce mai inganci idan kuna son kai hari kan kasuwar su. Wannan zai taimaka maka ƙara yawan ganin alamar ku kuma inganta tallace-tallace ku. Idan kalmar alamar kasuwanci ta mai fafatawa ta shahara, za ku iya zabar yin tayin kan wannan wa'adin. Hanya mafi kyau don tabbatar da ganin tallan ku ga masu sauraron ku shine don haskaka shawarar siyar ku na musamman (USP).

Danna-ta hanyar ƙimar

Lokacin da kuke gudanar da yaƙin neman zaɓe na AdWords, kuna so ku iya auna adadin mutanen da suka danna tallan ku. Wannan ƙididdiga yana da amfani don gwada tallan ku da sake yin su idan ya cancanta. Hakanan kuna iya auna tasirin yaƙin neman zaɓe ta hanyar bin diddigin mutane nawa ke sauke abun cikin ku. Babban adadin zazzagewa alama ce ta babban sha'awa, wanda ke nufin ƙarin tallace-tallace masu yuwuwa.

Matsakaicin Matsakaicin Matsakaicin Talla-ta Google (CTR) shine 1.91% akan hanyar sadarwar bincike, kuma 0.35% akan hanyar sadarwar nuni. Don kamfen talla don samar da mafi kyawun dawowa kan saka hannun jari, kuna buƙatar babban CTR. Yana da mahimmanci a tuna cewa ana ƙididdige AdWords CTR ɗin ku ta hanyar rarraba adadin abubuwan gani da adadin dannawa.. Misali, da CTR 5% yana nufin cewa mutane biyar suna danna kowane 100 abubuwan talla. CTR na kowane talla, jeri, ko keyword daban.

Matsakaicin danna-ta hanyar ma'auni ne mai mahimmanci saboda yana shafar Makin Ingancin ku kai tsaye. Gabaɗaya, CTR ɗin ku yakamata ya zama aƙalla 2%. Duk da haka, wasu yakin za su yi kyau fiye da wasu. Idan CTR ɗin ku ya fi wannan girma, ya kamata ku yi la'akari da wasu abubuwan da suka shafi aikin kamfen ɗin ku.

CTR na kamfen na Google AdWords ya dogara da abubuwa da yawa. Yana da mahimmanci a lura cewa ƙaramin CTR zai ja ƙasa da ƙimar ingancin tallan ku, yana shafar sanya shi nan gaba. Haka kuma, ƙananan CTRs suna nuna rashin dacewa ga mai duba talla.

Babban CTR yana nufin cewa yawancin mutanen da suka ga tallan ku suna danna shi. Samun babban ƙimar danna-ta yana taimaka muku ƙara ganin tallan ku, kuma yana ƙara samun damar tuba.

Shafin sauka

Shafin saukowa muhimmin bangare ne na yakin Adwords. Ya kamata ya ƙunshi kalmomi masu mahimmanci waɗanda kuke niyya kuma ku kasance masu sauƙin karantawa. Ya kamata kuma ya ƙunshi bayanin da take, wanda yakamata ya samar da guntun bincike. Wannan zai taimaka muku samun ƙarin dannawa da haɓaka juzu'i.

Mutanen da suka danna talla suna son ƙarin sani game da samfur ko sabis ɗin da aka tallata. Yana da yaudara don aika mutane zuwa shafuka daban-daban ko abubuwan da ba su dace da binciken su ba. Haka kuma, zai iya sa ku dakatar da ku daga injunan bincike. Misali, tallan banner da ke haɓaka rahoton asarar nauyi kyauta bai kamata a tura shi zuwa rukunin yanar gizon sayar da rangwamen lantarki ba. Don haka, yana da mahimmanci don samar da abun ciki mai mahimmanci akan shafin saukowa.

Baya ga canza baƙi zuwa abokan ciniki, shafi na saukowa yana ba da gudummawa ga ƙimar inganci don ƙungiyar talla ko kalma mai mahimmanci. Mafi girman maki shafin saukar ku, mafi girman ƙimar darajar ku kuma mafi kyawun yakin AdWords ɗin ku. Saboda haka, shafi mai saukowa wani muhimmin sashi ne na kowane dabarun talla.

Ƙirƙirar shafin saukarwa wanda aka inganta don AdWords muhimmin mataki ne don ƙara juzu'i. Ta hanyar haɗa buɗaɗɗen niyyar fita, za ku iya kama adiresoshin imel na masu amfani waɗanda ke barin rukunin yanar gizon ku ba tare da yin sayayya ba. Idan hakan ta faru, za ku iya amfani da wannan pop-up don sake shigar da su daga baya.

Wani muhimmin abu ga shafin saukar Adwords shine saƙonsa. Kwafin ya kamata ya dace da kalmomi masu mahimmanci, talla rubutu, da neman tambaya. Hakanan yakamata ya kasance yana da bayyanannen kiran aiki.

Bin sawun canji

Ƙirƙirar bin diddigin juyawa Adwords abu ne mai sauƙi. Na farko, dole ne ka ayyana jujjuyawar da kake son waƙa. Ya kamata wannan jujjuyawar ta shafi wani takamaiman aikin da mai amfani ya ɗauka akan gidan yanar gizon ku. Misalai sun haɗa da ƙaddamar da fom ɗin lamba ko zazzage littafin ebook kyauta. Idan gidan yanar gizon ku galibi shafin yanar gizon ecommerce ne, za ka iya ayyana duk wani aiki da ya haifar da sayayya. Sannan zaku iya saita lambar bin diddigin wannan aikin.

Bin sawun juyawa yana buƙatar lambobi biyu: Alamar Yanar Gizo ta Duniya da lambar juyawa. Lambar farko don jujjuyawar gidan yanar gizo ce, yayin da na biyun na kiran waya ne. Dole ne a sanya lambar a kowane shafi don a bibiya. Misali, idan baƙo ya danna lambar wayar ku, lambar za ta bibiyar juyawa kuma ta nuna cikakkun bayanai.

Bin sawun juyi yana da amfani saboda dalilai da yawa. Zai iya taimaka muku fahimtar ROI ɗin ku kuma ku yanke shawara mafi kyau game da ciyarwar ku. Bugu da kari, zai iya taimaka muku amfani da dabarun Bidding Smart, wanda ke inganta kamfen ɗin ku ta atomatik bisa ga na'urar giciye da bayanan mai lilo. Da zarar kun saita bin diddigin juyawa, za ku iya fara nazarin bayananku ta hanyar nazarin tasirin tallan ku da kamfen ɗinku.

Sabis ɗin juyawa na AdWords yana ba ku damar canza canjin kuɗi a cikin takamaiman lokaci, wanda zai iya zama ko dai kwana ɗaya ko wata. Wannan yana nufin cewa idan wani ya danna tallan ku kuma ya sayi wani abu a cikin kwanaki talatin na farko, za a ƙididdige tallan zuwa ma'amala.

Sabis na Canjin AdWords yana aiki ta haɗa Google Analytics da AdWords. Ana iya aiwatar da lambar bin diddigin juyawa kai tsaye ta hanyar saitin rubutun ko ta Google Tag Manager.

Idan kana cikin kasuwancin daukar injiniyoyi, shafi mai saukowa da yakin Adwords hanyoyi ne masu kyau guda biyu don samun sababbin masu nema. Bugu da kari ga keyword kanta, tabbatar da nau'in wasan ya dace. Don gano abin da masu sauraron ku ke nema, yi binciken yanar gizo da Google Analytics. Waɗannan kayan aikin za su ba ka damar gano mahimman kalmomin da baƙi ke nema. Sannan, yi amfani da waɗannan kalmomin a cikin yaƙin neman zaɓe na AdWords don jawo sabbin masu nema.

Sake sayarwa

Sake tallace-tallace tare da Adwords kayan aikin talla ne mai ƙarfi wanda zai iya taimaka muku sake kasuwa ga abokan cinikin da suka ziyarci gidan yanar gizon ku a baya. Tambarin sake siyarwa shine lambar da kuka ƙara zuwa gidan yanar gizon ku don ba da damar adwords su yi wa baƙi hari tare da tallace-tallace iri ɗaya. Yawancin lokaci, Ana ƙara wannan lambar zuwa gindin gidan yanar gizon kuma yana ba ku damar kai hari ga mutanen da suka ziyarci rukunin yanar gizon ku. Dole ne ku shigar da wannan lambar akan kowane shafin yanar gizon da kuke son sake kasuwa zuwa gare shi.

Sake tallace-tallace tare da Adwords hanya ce mai ƙarfi don isa ga maziyartan da suka wuce zuwa gidan yanar gizon ku kuma dawo da su zuwa gidan yanar gizon ku. Wannan hanyar tana ba ku damar aika tallace-tallace masu dacewa zuwa baƙi na baya, wanda zai dawo da su zuwa gidan yanar gizon ku. Wannan yana ba ku damar canza waɗannan baƙi na baya zuwa tallace-tallace da jagora. Haka kuma, yana ba ka damar kai hari musamman ƙungiyoyin masu sauraro. Kuna iya ƙarin koyo game da sake tallatawa tare da Adwords a cikin wannan bayanan daga Google.

Yin amfani da sake tallatawa tare da AdWords yana da tasiri idan kuna son yin niyya ta takamaiman masu sauraro. Tare da fasalin remarketing, za ku iya kai hari ga masu sauraron ku bisa la'akari da halayensu da abubuwan da suke so. Misali, za ku iya kai hari ga mutanen da suka kasance suna neman takalma na yau da kullum yayin da wanda ke neman takalma na yau da kullum za a nuna shi tallar takalma na yau da kullum.. Waɗannan kamfen ɗin sake tallan suna da alaƙa da samun ƙimar canji mafi girma, wanda ke nufin ROI mafi girma.

Kalmomi mara kyau

Idan kuna son tallan ku ya jawo hankalin masu sauraro masu dacewa, ya kamata ku yi amfani da kalmomi mara kyau. Ga hanya, za ku iya tabbatar da cewa ba a nuna tallan ku don binciken da bai dace ba. Hanya ce mai kyau don haɓaka dawowar ku kan saka hannun jari (SARKI) da kuma rage asarar talla. Anan akwai wasu nasihu don yin amfani da kalmomi mara kyau. Hakanan zaka iya kallon wannan bidiyon don ganin yadda zaka iya amfani da su. Wannan bidiyon zai nuna yadda ake nemo da amfani da kalmomi mara kyau.

Abu na farko da ya kamata ku yi shi ne gano abin da binciken da mutane ke yi a rukunin yanar gizonku, kuma ƙara korau kalmomi zuwa waɗannan tambayoyin. Kuna iya yin wannan ta amfani da Analytics da AdWords. Da zarar kana da waɗannan munanan kalmomi, za ku iya shigar da su cikin Editan AdWords a matsayin madaidaitan kalmomi mara kyau. Hakanan zaka iya ƙara kalmomi mara kyau zuwa takamaiman kungiyoyin talla. Tabbatar cewa kayi amfani da nau'in jimla na jimlar lokacin daɗa kalmomi mara kyau zuwa yaƙin neman zaɓe.

Hakanan yakamata ku haɗa da bambance-bambancen jam'i na kalmomin ku mara kyau. Rubutun kalmomi sun yi yawa a cikin tambayoyin bincike, don haka haɗa nau'ikan nau'ikan kalmomi mara kyau na ku zai tabbatar da ingantaccen jeri. Ta amfani da kalmomi mara kyau a rukunin tallan ku, za ku iya inganta CTR ku (danna-ta ƙimar). Wannan zai iya haifar da mafi kyawun matsayi na talla da ƙananan farashi kowace dannawa. Duk da haka, ya kamata ku yi amfani da kalmomi mara kyau kawai idan sun dace da alkukin ku.

Yin amfani da kalmomi mara kyau tsari ne mai tsananin aiki. Yayin da zai iya ƙara ROI ɗin ku, ba kyauta ba ne. Yayinda tsarin aiwatar da kalmomi mara kyau a cikin yakin Adwords na iya zama mai cin lokaci, yana da daraja sosai. Hakanan zai inganta tallan ku kuma zai ƙara ROAS da CTR ku. Kar a manta da saka idanu kan yakin neman zabe mako-mako! Ya kamata ku saka idanu kan yakin ku kowane mako kuma ku ƙara sabbin kalmomi mara kyau a duk lokacin da kuka same su.

Bayan ƙara munanan kalmomi zuwa yakin tallanku, ya kamata ku kuma duba shafin sharuɗɗan bincikenku. Wannan shafin zai ba ku ƙarin bayani kan abin da mutane ke nema. Ana iya amfani da waɗannan kalmomi tare tare da kalmomi mara kyau don samun matsayi mafi girma. Hakanan kuna iya ƙara binciken da ke da alaƙa zuwa mahimmin kalmominku mara kyau. Waɗannan babbar hanya ce don kaiwa ga masu sauraron da suka dace don kasuwancin ku. Idan kuna son yin nasara a cikin Adwords, kar a manta da amfani da kalmomi mara kyau.

Zaɓuɓɓukan siyarwa

Akwai zaɓuɓɓukan siyarwa da yawa don kamfen ɗin Adwords. Bayar da hannun hannu yana da kyau ga masu talla tare da ƙayyadaddun kasafin kuɗi waɗanda ke son haɓaka bayyanar alamar su da mai da hankali kan juzu'i.. Bayar da manufa babban zaɓi ne ga masu talla waɗanda ke son haɓaka zirga-zirgar ababen hawa da wayar da kan su. Ƙarƙashin wannan nau'in dabarun tallan shi ne cewa yana iya ɗaukar lokaci kuma ba shi da tasiri kamar yadda aka bayar ta atomatik.. Duk da haka, har yanzu zaɓi ne mai kyau ga masu talla suna neman ƙara girman bayyanar alama da haɓaka juzu'i.

Bayar da hannu ta ƙunshi daidaita farashin da hannu ko saita iyakar farashi. An fi amfani da wannan hanyar tare da bin diddigin juyawa kuma tana ba da babban ROI. Duk da haka, ba ya buƙatar mai amfani ya yanke duk shawarar da kansa. Bayar da hannun hannu maiyuwa ba zai yi tasiri ba kamar sauran zaɓuɓɓukan sayan, don haka tabbatar da karanta sharuɗɗan da sharuddan kafin zabar wannan hanyar. Da zarar kun zaɓi zaɓin da ya fi dacewa da ku, za ku iya fara amfani da zaɓuɓɓukan bayar da shawarwari daban-daban don Adwords.

Google yana ba da zaɓuɓɓukan siyarwa da yawa don Adwords. Hanyar da aka saba ana kiranta da Broad Match. Wannan hanyar tana nuna tallan ku ga mutanen da ke neman kalmar da kuka zaɓa. Hakanan yana nuna tallace-tallacen da suka dace da ma'ana da bincike masu alaƙa. Zabi ne mai kyau don talla mai rahusa, amma yana iya kashe muku kuɗi da yawa. Hakanan zaka iya zaɓar yin tayi akan sharuɗɗan da aka ƙima, waxanda suke da sunan kamfanin ku ko sunan samfur na musamman da aka makala musu. Yawancin 'yan kasuwa suna muhawara ko ya kamata su gabatar da waɗannan sharuɗɗan ko a'a, tunda ana yawan kallon bayyani akan sharuɗɗan kwayoyin a matsayin asarar kuɗi.

Biyan kuɗi ta atomatik ita ce hanya mafi inganci don daidaita farashin. Amfanin wannan zaɓin shine zaku iya inganta yakin ku don samar da mafi girman adadin dannawa. Bayar da hannu yana ɗaukar lokaci kuma yana buƙatar ku yi gyare-gyare akai-akai. Biyan kuɗi na hannu yana ba da damar ƙarin sarrafawa da gyare-gyaren kuɗin ku, kuma yana ba da damar yin amfani da takamaiman masu sauraro, wuri, da saitunan Rana da Sa'a. Gabaɗaya, akwai 3 zaɓuɓɓukan tayi don tallan Google: Biyan kuɗi na hannu da ƙaddamarwa ta atomatik.

Kasafin kudi

Ɗaya daga cikin mafi inganci hanyoyin inganta gidan yanar gizo shine tare da Adwords. Wannan shirin yana ba ku damar isa ga mafi yawan masu sauraro da ake samu akan yanar gizo. Duk da haka, kasafin kuɗi don Adwords na iya zama mai rikitarwa. Ya kamata ku fara fahimtar yadda yake aiki. Ya danganta da burin kasuwancin ku, za ku iya kashe wani adadin kuɗi akan kowane danna ko ra'ayi. Ga hanya, za ku iya tabbata cewa tallace-tallacenku za su sami fa'idar da suka cancanta.

Ɗaya daga cikin muhimman abubuwan da za a yi la'akari da shi lokacin yin kasafin kuɗi don Adwords shine kiyaye ROI. Idan kamfen ɗin ku yana iyakance da kasafin ku, ba za ku ƙarasa samun yawan dannawa kamar yadda kuke so ba. Dole ne ku jira har sai kun sami ƙarin kuɗi kafin ku iya fadada tallan ku. Hakanan, kar a manta da kula da abubuwan da ke faruwa. Misali, lokacin da kake da samfurin da ke sayarwa da kyau, kuna iya samun tallace-tallace a wasu ranaku ko lokuta.

Ya kamata ku kuma fahimci cewa kasafin ku zai tafi ne kawai. Idan kuna nufin masu sauraro kunkuntar, kasafin kuɗin ku na iya ɓacewa da sauri. A wannan yanayin, kuna buƙatar rage farashin ku don samun ƙarin dannawa da CPAs. Duk da haka, wannan zai rage matsakaicin matsayi akan sakamakon injin bincike. Wannan yana da kyau saboda canji a matsayi na iya nufin canji a cikin ƙididdiga. Idan kuna kashe adadi mai yawa akan Adwords, zai iya biya a karshen.

Yayin da yawancin masu kasuwa masu basira har yanzu suna dogara ga Google a matsayin tasha mai mahimmanci, masu talla suna juyawa zuwa wasu dandamali kamar Facebook da Instagram don isa ga sabbin kwastomomi. Gasar tana da zafi, amma har yanzu za ku iya yin gasa tare da manyan yara. Don haka, mabuɗin shine nemo kalmomin da suka dace kuma ku kashe kuɗin ku cikin hikima. Lokacin da kuke shirin kasafin ku, kar a manta da yin la'akari da bangarori daban-daban na yakin ku.

Lokacin tsara kasafin ku na yau da kullun, tabbatar kun haɗa da iyaka akan adadin kuɗin da kuke kashewa akan tallan Google. Adwords zai nuna a “Kasafin kudi mai iyaka” saƙon matsayi a kan matsayin kamfen ɗin ku. Kusa da wannan sakon, za ku ga gunkin jadawali. Kusa da shi, za ku ga kasafin yau da kullun da asusun ajiyar ku da kuka ware don wannan kamfen. Sannan, za ku iya daidaita kasafin ku kamar yadda ake bukata.

Akwai nau'ikan talla iri-iri da yawa waɗanda zaku iya sanyawa a cikin Adwords. Waɗannan nau'ikan talla suna da farashi daban-daban da CPC. Fahimtar abin da waɗannan abubuwan ke nufi zai taimake ka zaɓi mafi kyawun talla don sanyawa. Hakanan kuna son tabbatar da cewa kuna amfani da talla mai inganci, wanda ya fi dacewa da kasuwancin ku. Wannan shine mabuɗin nasara! A cikin wannan labarin, za ku koyi yadda ake zabar mafi kyawun tsarin yakin AdWords don gidan yanar gizon ku.

Bidi'a

Makullin samun nasarar tallan da aka biya shi ne ci gaba da saka idanu da kuma daidaita kamfen ɗin ku. Yana da mahimmanci don tabbatar da cewa kuna yin niyya ga kalmomin da suka dace, wadanda suke da matukar dacewa da kasuwancin ku. Hakanan yakamata ku saka idanu da daidaita yakin ku akai-akai, kamar yadda ya cancanta, don inganta sakamakonku. A cewar Weslee Clyde, mai inbound marketing dabarun tare da New Breed, yana da mahimmanci don mayar da hankali kan kwarewar abokin ciniki, kuma daidaita tayin ku kamar yadda ake buƙata.

Akwai hanyoyi da dama don inganta tallan ku, daga manual zuwa atomatik. Dabarun tayi na atomatik suna nufin haɓaka ayyukan tallan ku. Waɗannan sun haɗa da niyya daidai farashin kowane danna, farashin kowane aiki, da mayar da manufa akan ciyarwar talla. Amma ko da idan kuna amfani da dabarun ba da izini ta atomatik, yana da mahimmanci a tuna cewa Google yana dogara ne akan ayyukan da aka yi a baya, don haka kuna son daidaita farashin ku da hannu idan abubuwan da suka faru na kwanan nan ko canje-canje a cikin kasuwancin ku sun sa ya zama dole.

Farashin kowane danna ko CPC, in ba haka ba da aka sani da PPC, yana daya daga cikin shahararrun kuma ingantattun hanyoyin yin tayi akan Adwords na Google. Wannan hanyar tana da tasiri sosai idan kuna yin niyya ga takamaiman rukunin abokan ciniki kuma kar ku yi tsammanin karɓar babban adadin zirga-zirga yau da kullun.. Amma idan kuna shirin yin tuƙi mai yawa na zirga-zirga, wannan hanya ba shine mafi kyawun zaɓi ba. Wata hanyar ita ce CPM ko farashin kowace niƙa. Ana nuna tallace-tallacen CPM akai-akai akan gidajen yanar gizo masu alaƙa waɗanda ke nuna tallace-tallacen AdSense.

CPC ko Ingantattun Kuɗin Kowane Danna wata hanya ce da za a yi la'akari da ita. Wannan hanyar tana nufin masu talla waɗanda ba sa son barin ikon su. Tare da umarnin CPC na hannu, za ku iya saita matakin CPC da hannu kuma ba zai wuce ba 30%. Sabanin zaɓi na baya, ECPC tana da CPC mafi girma fiye da CPC na hannu, amma Google har yanzu yana ƙoƙarin kiyaye matsakaicin CPC ƙasa da matsakaicin tayin. Hakanan zai iya haɓaka ƙimar canjin ku da haɓaka kudaden shiga.

Bayan CPC, wani muhimmin al'amari na tallan tallace-tallacen da aka biya shine ƙaddamarwa akan kalmomi. Ƙirar ita ce ainihin adadin da kuke son biya don kowane dannawa. Yayin da mafi girman tayi yana da mahimmanci, baya bada garantin babban matsayi a shafi na daya. Algorithm na Google yana ɗaukar abubuwa da yawa a cikin la'akari lokacin da ake tantance martabar tallan ku. Algorithm ɗin sa kuma yana haifar da ƙimar ingancin kalmomin ku. Yayin da mafi girman tayin ba zai ba ku tabbacin babban matsayi a cikin SERP ba, tabbas zai inganta damar ku na samun danna kan tallan ku.

Sakamakon inganci

Sakamakon inganci (kuma aka sani da QS) abu ne mai mahimmanci da ya kamata a yi la'akari yayin gudanar da yakin Adwords. Yana tasiri kai tsaye farashin kowane danna da matsayi na tallan ku. Yayin inganta QS na iya zama ƙalubale, yana da mahimmanci don yakin neman nasara. Duk da haka, wasu abubuwan sun wuce ikon manajan asusun. Misali, shafin saukarwa zai buƙaci gudanarwa ta IT, zane, da cigaba. Hakanan yana da mahimmanci a tuna cewa akwai wasu dalilai da yawa waɗanda ke taimakawa ga QA.

Makin inganci shine jimilar abubuwa uku waɗanda ke tantance martabar Ad. Matsayi mafi girma yana nufin tallan ya fi dacewa kuma zai tabbatar da kyakkyawan matsayi na SERP kuma zai jawo hankalin zirga-zirga mai kyau. A cikin AdWords, Maki mai inganci yana tasiri da abubuwa daban-daban, amma abu mafi mahimmanci shine CTR. Idan kana son samun sakamako mai inganci, akwai ƴan shawarwari don inganta CTR ɗin ku.

Ƙara ƙimar ingancin kalmomin ku na iya inganta rabon ra'ayin neman ku kuma rage farashin ku kowace dannawa. A cikin Adwords, yana da mahimmanci a kula da rahotannin aikin keyword don ganin abin da za ku iya yi don ƙara darajar ku. Idan mahimmin kalma yana da ƙananan QS, yana da mahimmanci a yi canje-canje ga tallan. Maki mai kyau yana da mahimmanci don nasarar yakin tallanku. Lokacin inganta kwafin talla na keyword, za ku iya inganta tallan ku don jawo hankalin ƙarin zirga-zirga da ƙara ƙimar ƙimar ku.

Baya ga inganta CTR, ingancin ingancin zai inganta tallan ku’ matsayi a kan Google. Tallace-tallacen da ke da babban QS za a nuna su a saman shafin sakamakon binciken. Kuma, i mana, QS mafi girma zai haifar da CPC mafi girma da mafi kyawun wuri. Kuma wannan shine inda Siteiprove ya shigo. Kuna iya samun zurfin bincike kan yakin tallan ku’ ƙimar inganci ta hanyar gidan yanar gizon su.

Dace wani abu ne wanda ke taimakawa haɓaka QS. Ya kamata kalmomi su kasance masu alaƙa da abun cikin gidan yanar gizon ku, kuma ya kamata su zama masu isa don kiyaye hankalin mai amfani. Ya kamata a haɗa mahimman kalmomin da suka dace a cikin kwafin talla da shafin saukarwa. Idan kalmomin ku suna da alaƙa da abubuwan da ke cikin rukunin yanar gizon ku, Za a nuna tallan ku ga mafi yawan masu amfani. Wannan yana da mahimmanci ga kamfen talla masu inganci.

Farashin kowane danna

Akwai abubuwa da yawa waɗanda ke shafar farashi kowane danna, gami da masana'antar da kuke ciki da nau'in samfur ko sabis ɗin da kuke bayarwa. Dole ne a yi la'akari da ROI na kamfanin ku, kuma. Yayin da wasu masana'antu za su iya biyan babban CPC, wasu ba za su iya ba. Yin amfani da farashin kowane ma'aunin latsawa zai taimaka muku sanin mafi kyawun CPC don kasuwancin ku. Wannan na iya zama taimako don dalilai daban-daban, gami da inganta yakin tallanku.

Abu na farko da ke ƙayyade farashin ku kowane danna shine nau'in samfur ko sabis ɗin da kuke talla. Samfura da ayyuka masu tsada za su iya zana ƙarin dannawa, don haka zai buƙaci CPC mafi girma. Misali, idan samfurin ku yayi tsada $20, za ku so ku biya a kusa $20 kowane danna. Wannan yana nufin cewa tallan ku zai biya ku $4,000, amma zai iya shigowa $20,000.

Abu na gaba da za a yi la'akari da shi shine ƙimar juyawa. Sau da yawa, mafi girma CPC, mafi girma yawan juzu'i. An yi sa'a, Google's Enhanced CPC fasalin inganta tayi zai daidaita tayin ku ta atomatik bisa sakamako, don kada kasafin ku ya lalace. Matsakaicin CPC na Adwords shine $2.68. Wannan lambar na iya zama mafi girma idan kuna niyya ga kalma mai gasa sosai.

Zaɓin ƙananan kalmomi masu mahimmanci kuma muhimmin abu ne. Misali, Farashin da aka latsa don dogon wutsiya keywords zai iya zama ƙasa da na jimla da m-match keywords. Ƙananan kalmomi masu tsayi-wutsiya suna wakiltar takamaiman manufar mai amfani kuma ba su da tsada fiye da jigon kalmomi da faɗin match keywords.. Yin amfani da kalmomin dogon wutsiya zai taimaka muku haɓaka ƙimar ƙimar ku da rage CPC ɗin ku. Baya ga kalmomi masu rahusa, ya kamata ka kuma kula da keywords tare da high search kundin.

Yayin da AdWords na iya aika baƙi zuwa gidan yanar gizon ku, ya rage naka ka maida wadancan dannawa zuwa daloli. Don yin wannan, kuna buƙatar ƙirƙirar ingantattun shafukan saukowa da Juyawa da Ƙungiyoyin Talla waɗanda suka dace da takamaiman shafukan samfuri. Domin cin gajiyar kamfen ɗin tallanku, kuna buƙatar siyar da isassun kayayyaki don biyan kuɗin ku. Don tabbatar da cewa kana da mafi girman yiwuwar juzu'i, dole ne ka ƙirƙiri shafukan saukowa dalla-dalla da daidaito.

Tsarin yakin

Domin samun bayanan da za a iya aiwatarwa daga kamfen ɗin ku, kuna buƙatar kafa tsarin yakin neman zabe. Wannan tsarin ya ƙunshi ƙungiyoyin talla da kwafin talla, ta yadda za ku iya kai hari kan kalmomin da suka dace. Ga kowane rukuni, ya kamata ka ƙirƙiri nau'ikan nau'ikan talla iri ɗaya. Idan kuna niyya maɓalli masu yawa tare da jimloli iri ɗaya, ƙirƙirar kamfen daban-daban ga kowane rukuni. Tabbatar cewa kowace ƙungiyar talla tana haɗe zuwa takamaiman manufar yaƙin neman zaɓe.

Tsarin yaƙin neman zaɓe don kamfen na Adwords na iya taimaka muku samun ingantaccen ROI. Hakanan zai sauƙaƙa muku sarrafa asusunku. Kuna iya ƙirƙirar ƙungiyoyi kuma ku sanya musu kasafin kuɗi. Adadin yakin zai dogara ne akan burin kasuwancin ku da iyawar sarrafa lokaci. Hakanan zaka iya ƙirƙirar kamfen da yawa don nau'ikan samfura daban-daban. A takaice, tsarin yaƙin neman zaɓe shine dole ne don tallan kan layi. Ko da kuwa nau'in kasuwancin ku, akwai fa'idodi da yawa don amfani da irin wannan tsarin.

Da zarar kun kafa tsarin yakin neman zabe, lokaci ya yi da za a sanya suna yakin. Sunan kamfen ɗin ku zai saita matakin tacewa da tsari. Ya kamata sunan ya haɗa da muhimman al'amura na rarrabuwa, kamar irin yakin neman zabe, wuri, na'urar, da sauransu. Ga hanya, za ku iya ganin waɗanne sassa na kamfen ɗin ku suka fi dacewa da kasuwancin ku. Ban da sanya sunan yakin neman zabenku, a tabbata kun haɗa mahimman bangarorin rarrabuwa, kamar samfur ko sabis ɗin da kuke siyarwa.

Zaɓin kalmomin da suka dace don kasuwancin ku yana da mahimmanci don samun kyakkyawan sakamako daga yaƙin neman zaɓe na AdWords. Kalma mai kyau shine wanda ke da babban ƙarar bincike da ƙananan gasa. Kalma mai mahimmanci tare da babban gasa shine zaɓi mai kyau, amma wanda ke da ƙananan ƙarar bincike ba zai ba ku sakamakon da ake so ba. Yana da mahimmanci a zaɓi kalmomi masu mahimmanci waɗanda ke nuna manufar mai amfani. In ba haka ba, tallan ku ba zai kasa samar da isassun dannawa ba.

Baya ga kalmomi masu mahimmanci, ya kamata ku kuma zaɓi tsarin kamfen don tallanku. Wasu masu talla sun zaɓi raba kamfen ɗin su ta hanyar shekaru. Yayin da wasu ke zaɓar raba kamfen ɗin su ta samfuran, wasu suna ƙirƙirar kamfen bisa ƙimar rayuwar abokin ciniki. Don kasuwancin tushen biyan kuɗi, tsarin yakin na iya zama mahimmanci ga tsarin tallace-tallace ku. A cikin wadannan yanayi, yana da mahimmanci don ƙirƙirar kamfen da yawa don tabbatar da cewa tallan ku suna bayyana akan shafin da ya dace a daidai lokacin.

Idan kuna neman haɓaka kuɗin tallan ku, Adwords shine wurin da ya dace don farawa. Kuna iya saita kamfen da yawa da Rukunin Talla da yawa da kalmomin shiga cikin asusunku. Hakanan yana da sauƙi don ƙirƙirar tallace-tallace da yawa kuma canza su daga baya. Amma kafin ku fita gaba ɗaya tare da kamfen ɗin ku na AdWords, akwai 'yan abubuwan da ya kamata ku sani. Nasihun masu zuwa zasu taimaka muku haɓaka kamfen ɗin ku na AdWords.

Farashin kowane danna

Farashin kowane danna tallan AdWords ya bambanta ya danganta da masana'antu, samfur, da manufa masu sauraro. Ana samun mafi girma da mafi ƙasƙanci CPC a cikin doka, likita, da masana'antun sabis na mabukaci. Ya danganta da nawa kuke bayarwa, ingancin darajar ku, da masu fafatawa’ tayi da darajar talla. A lokuta da dama, ƙila kuna biyan kuɗi da yawa don dannawa idan ba a yi niyya sosai ba.

Farashin kowane danna Adwords na iya bambanta ko'ina, ya danganta da ingancin kalmomin ku, talla rubutu, da saukowa page. Tare da ingantawa a hankali, za ku iya rage farashin ku kuma ku samar da matsakaicin ROI mai yiwuwa. Amma babu wata dabarar sihiri don yadda ake rage CPC ɗin ku. Akwai 'yan hanyoyin yin shi. Ci gaba da karantawa don ƙarin koyo game da yadda zaku iya inganta yaƙin neman zaɓe na Adwords. Mataki na farko shine bincika bayanan ku. Yi amfani da fasalin ƙimar CPC na SECockpit. Zai samar muku da kwatancen kalmomi iri-iri.

Gabaɗaya, matsakaicin CPC na Adwords akan hanyar sadarwar bincike shine $2.32, amma ya bambanta da masana'antu. “Tsaron gida” yana haifar da dannawa fiye da sau biyar “fenti.” A wani misali, Harry's Shave Club ya biya $5.48 kowane danna duk da kasancewa a shafi na uku kawai na sakamakon bincike. Saboda, kamfanin ya samu $36,600. Da wannan, AdWords babban jari ne don kasuwancin ku na kan layi.

Sakamakon inganci

Maki mai inganci al'amari ne da ke shafar matsayi da farashin tallan ku. Misali, idan iri biyu suna da tallace-tallace iri ɗaya, wanda ke da maki mafi girma za a sanya shi a matsayi #1, yayin da dayan zai kasance a matsayi #2. Anan akwai wasu shawarwari don haɓaka ƙimar ƙimar ku. Don inganta maki, inganta shafin saukar ku. Tabbatar cewa tallan ku ya dace da ƙungiyar maɓalli da aka yi niyya.

Makin ingancin ku yana ɗaya daga cikin mahimman abubuwan da Google ke la'akari da su yayin ƙididdige matsayin tallan ku a cikin sakamakon bincike. Lokacin da kuke da babban inganci, za ku iya tsammanin biya ƙasa da dannawa ɗaya. Maki mai ƙarancin inganci, a wannan bangaren, zai hukunta ku. Binciken da aka yi na dubban asusun PPC na baya-bayan nan ya nuna cewa ƙananan Tallace-tallacen Ƙarfafa ƙima suna tsada 400% fiye da dannawa fiye da tallace-tallace masu inganci. Don haka babban ingancin ci zai iya ceton ku har zuwa 50%.

Mafi girman ƙimar inganci, mafi girman matsayin tallan zai kasance a cikin sakamakon binciken. Tallace-tallacen da ke da makin inganci mafi girma sun fi bayyane, yana haifar da mafi girma danna-ta rates da mafi girma juyi. Haka kuma, Google yana ba ƙwararrun marubutan talla kyauta don tabbatar da cewa ƙimar tallarsu ta yi girma. Haɓaka makin ingancin ku ba kawai zai ƙara nasarar yaƙin neman zaɓe ba, zai kuma rage farashin ku.

Bidi'a

Idan kun kasance mai iko, za ku so Adwords. Yana ba ku damar ƙayyade lokacin, ina, nawa, da wanda za ku yi talla. Kuna iya kai hari ga abokan cinikin ku da dabaru kuma ku tabbatar da tallan ku ya bayyana a cikin ƴan sakamako na farko. Hakanan zaka iya sarrafa tallace-tallace kuma ku ci gaba da gaba da gasar ku a yakin neman izini. Bayar da kalmomin da suka dace don samun mafi yawan dannawa kuma ƙara ROI ɗin ku.

Farashin Kowane Danna (CPC) ƙaddamarwa ita ce hanya mafi dacewa ga masu talla don amfani da su a cikin yakin Adwords. Da wannan hanya, masu talla suna tantance nawa za su biya kowane dannawa, ko “danna”. Ana la'akari da wannan daidaitaccen hanyar yin siyarwa, amma akwai wasu da dama. Koyi yadda ake amfani da tayin CPC don inganta kasafin tallan ku. Ta hanyar bin waɗannan shawarwari, za ku iya ƙara yawan dawowar ku akan zuba jari (SARKI) kuma ƙara ingancin jujjuyawar ku.

Yin ciniki akan Adwords tsari ne mai rikitarwa. Ƙwararren kamfen ɗin ku na Adwords, ƙarin cikakkun bayanai na haɓaka kuɗin ku na iya zama. Kuna iya amfani da gyare-gyaren tayi don ƙaddamar da takamaiman wuraren yanki ko lokutan rana. Yin amfani da gyare-gyaren bid hanya ce mai kyau don ƙara dannawa ba tare da karya banki ba. Akwai hanyoyi da yawa don keɓance tayin ku, amma ainihin ƙa'idar ita ce saita matsakaicin tayi don maɓallin kalmar da kuke son yi niyya.

Farashin kowane juyi

Ɗaya daga cikin ma'auni mafi mahimmanci na tallace-tallacen kan layi shine farashin kowane canji. Mafi girma CPC yana nufin mafi girman yawan juzu'i. Don samun mafi kyawun juzu'i, yi la'akari da fasalin haɓaka ƙimar CPC na Google, wanda ke daidaita tayin ku ta atomatik bisa sakamako. Wannan shine mafi amfani ga kalmomin mahimmanci kuma yana taimaka muku haɓaka kasafin ku gaba. Kamar yadda na 2016, matsakaicin farashin kowane juzu'i shine $2.68. Duk da haka, ya kamata ku tuna cewa ba ma'auni cikakke ba ne. Har yanzu kyakkyawan nuni ne na abin da yakamata ku kashe akan Adwords.

Farashin kowane juyi a cikin Adwords ya dogara da ƴan abubuwa daban-daban, ciki har da keyword, talla rubutu, da saukowa page. Gabaɗaya, CTR mafi girma yana nuna cewa tallan ku yana da dacewa da tasiri. Yi amfani da takaddar Google don bin diddigin ƙimar canjin ku. Mafi dacewa da tallan ku, kasa CPC. Ga hanya, za ku iya auna dawo da zuba jari. Yin amfani da wannan hanyar zai taimaka muku fahimtar kuɗin ku gaba ɗaya kuma ku ga ko za ku iya rage kashe kuɗin ku.

Wani muhimmin abin la'akari shine ƙididdigar alƙaluma. Tunda mutane da yawa suna amfani da na'urorin hannu don bincika intanet, ya kamata ku ware ƙarin kasafin kuɗin ku don binciken wayar hannu. In ba haka ba, kuna haɗarin ɓarna kuɗi akan zirga-zirgar da bai cancanta ba. Yana da mahimmanci don ƙirƙirar tallace-tallace masu jan hankali ga masu amfani da wayar hannu don haɓaka ribar ku daga Adwords. Idan ba ku san masu sauraron ku ba, ba za ku iya kai musu hari yadda ya kamata ba. Ya kamata ku yi la'akari da ƙididdiga yayin zabar kalmomin shiga don rukunin tallanku.

Manufar yakin neman zabe

Kuna iya saita burin yaƙin neman zaɓe don asusun Adwords ɗin ku dangane da adadin jujjuyawar da kuke son cim ma. Ana samun sauƙin wannan ma'auni a cikin sashin haɓaka ƙimar dashboard ɗin yaƙin neman zaɓe. Kuna iya zaɓar daga zaɓuɓɓuka da yawa lokacin ƙirƙirar burin yaƙin neman zaɓe. Wasu zaɓuɓɓuka sun haɗa da canza baƙi, haɓaka darajar juyawa, ƙara danna-ta-ƙididdigar, ko raba ra'ayi. Waɗannan duka burin kamfen ne masu yuwuwa kuma ana iya keɓance su gwargwadon bukatunku.

Manufar yaƙin neman zaɓe ɗaya ce daga cikin mahimman abubuwan yaƙin neman zaɓe na Google Ads. Yana taimaka muku gano abubuwan da kuke buƙata don yin nasarar yakinku. Yana da mahimmanci a daidaita manufar tare da babban manufar kasuwancin ku. Misali, idan kuna son ƙara tallace-tallace, yakamata ku saita burin tuki zirga-zirgar gidan yanar gizon. Ta wannan hanyar, za ku iya injiniyan yakin ku don samun ROI da ake so. Da zarar kun kafa manufa, za ku iya fara ƙirƙirar yakin ku.

Kuna iya saita tayi daban-daban don manufa daban-daban. Idan kana son inganta tallan ku don ziyarar shagunan, saita sifa mai yiwuwa don duk abubuwan CampaignConversionGoal waɗanda ke da nau'in store_visit.. Da zarar kun yi haka, za ku iya inganta Tallan ku don ayyukan juyawa. Hakanan zaka iya saita nau'in maƙasudin kuma daidaita farashin su daidai. Idan kuna son inganta kamfen ɗin ziyartar kantin sayar da ku, saita sifa ta gaskiya ga kowane manufa.