Tag: Wakilin Talla na Google

Binciken da aka biya shine hanya mafi gaggawa don fitar da zirga-zirga zuwa rukunin yanar gizon ku. SEO yana ɗaukar 'yan watanni don nuna sakamako, yayin da ake iya ganin binciken da aka biya nan take. Kamfen ɗin Adwords na iya taimakawa rage jinkirin fara SEO ta hanyar haɓaka alamar ku da kuma tuƙin ƙwararrun zirga-zirga zuwa rukunin yanar gizon ku.. Kamfen ɗin Adwords kuma na iya tabbatar da gidan yanar gizon ku ya ci gaba da yin gasa a saman wurin sakamakon binciken Google. A cewar Google, yawan tallace-tallacen da kuke gudanarwa, da yuwuwar za ku sami maƙallan kwayoyin halitta.

Farashin kowane danna

Matsakaicin farashi a kowane danna don Adwords ya dogara da abubuwa da yawa, gami da nau'in kasuwancin ku, masana'antu, da samfur ko sabis. Hakanan ya dogara da tayin ku da ƙimar ingancin tallan ku. Idan kuna nufin masu sauraro na gida, za ku iya saita kasafin kuɗi musamman don masu amfani da wayar hannu. Kuma kuna iya kai hari kan takamaiman nau'ikan na'urorin hannu. Zaɓuɓɓukan niyya na ci gaba na iya rage yawan kashe tallan ku. Kuna iya gano nawa farashin tallanku ta hanyar duba bayanan da Google Analytics ke bayarwa.

Farashin kowane danna don Adwords gabaɗaya tsakanin $1 kuma $2 kowane danna, amma a wasu kasuwanni masu gasa, farashin zai iya tashi. Tabbatar kwafin tallan ku yayi daidai da ingantattun shafuka. Misali, idan shafin samfurin ku shine babban shafin saukar ku don yakin tallace-tallace na Black Friday, ya kamata ku rubuta tallace-tallace bisa wannan abun ciki. Sannan, lokacin da abokan ciniki suka danna waɗannan tallace-tallace, za a tura su zuwa wancan shafin.

Makin ingancin yana nuna mahimmancin kalmomin ku, talla rubutu, da saukowa page. Idan waɗannan abubuwan sun dace da masu sauraro da aka yi niyya, Farashin ku kowane danna zai yi ƙasa. Idan kana son samun matsayi mafi girma, ya kamata ku saita tayi mafi girma, amma ka rage shi don yin gogayya da sauran masu talla. Don ƙarin taimako, karanta Complete, Jagorar Digestible zuwa Google Ads Budgets. Sannan, za ku iya ƙayyade kasafin ku kuma ku tsara yadda ya kamata.

Farashin kowane juyi

Idan kuna ƙoƙarin tantance nawa ake kashewa don canza baƙo zuwa abokin ciniki, kuna buƙatar fahimtar yadda farashin kowane saye ke aiki da yadda ake samun mafi kyawun sa. A cikin AdWords, zaka iya amfani da mai tsara kalmar keyword don gano farashin kowane saye. Kawai shigar da keywords ko jerin kalmomi don ganin hasashen nawa zai kashe ku don canza kowane baƙo. Sannan, za ku iya ƙara kuɗin ku har sai ya ci CPA da ake so.

Farashin kowane juyi shine jimlar kuɗin samar da zirga-zirga don wani yaƙin neman zaɓe wanda aka raba da adadin juzu'i. Misali, idan kun ciyar $100 akan yakin talla kuma sami juzu'i biyar kawai, CPC za ta kasance $20. Wannan yana nufin cewa za ku biya $80 ga juzu'i ɗaya ga kowane 100 ra'ayoyin tallan ku. Farashin kowane juyi ya bambanta da farashin kowane danna, saboda yana sanya haɗari mafi girma akan dandalin talla.

Lokacin ƙayyade farashin kamfen tallanku, Farashin kowane juzu'i muhimmin nuni ne na tattalin arziki da aikin kamfen ɗin ku. Yin amfani da farashin kowane juyi azaman maƙasudin ku zai taimaka muku mai da hankali kan dabarun tallanku. Hakanan yana ba ku fahimtar yawan ayyukan baƙo. Sannan, ninka canjin canjin ku na yanzu da dubu. Za ku san ko yakinku na yanzu yana haifar da isassun abubuwan da za su ba da garantin ƙarin tayi.

Farashin kowane danna vs matsakaicin tayi

Akwai manyan nau'ikan dabarun tallan tallace-tallace don Adwords: Bidin hannun jari da Ingantattun Kuɗi a Kowane Danna (Farashin ECPC). Bayar da hannu yana ba ku damar saita iyakar CPC don kowane maɓalli. Duk hanyoyin biyu suna ba ku damar daidaita tallan talla da sarrafa kalmomin da za ku kashe ƙarin kuɗi akai. Bayar da hannu yana ba ku damar samun dabaru tare da ROI talla da makasudin kasuwanci.

Duk da yake babban tayi ya zama dole don tabbatar da mafi girman bayyanar, ƙananan farashi na iya cutar da kasuwancin ku a zahiri. Babban tayi don kamfanonin doka masu alaƙa da haɗari zai iya haifar da ƙarin kasuwanci fiye da ƙaramin tayin safa na Kirsimeti. Duk da yake hanyoyin biyu suna da tasiri wajen haɓaka kudaden shiga, ba koyaushe suke samar da sakamakon da ake so ba. Yana da mahimmanci a lura cewa matsakaicin farashi a kowane danna ba lallai bane ya fassara zuwa farashi na ƙarshe; a wasu lokuta, Masu talla za su biya mafi ƙarancin adadin don buga maƙasudin Ad Rank kuma su hana mai fafatawa a ƙasa su.

Biyan kuɗi na hannu yana ba ku damar saita kasafin kuɗi na yau da kullun, ƙayyade iyakar tayin, da sarrafa tsarin sayan. Bayar da tayi ta atomatik yana bawa Google damar tantance mafi girman tayi don yaƙin neman zaɓe bisa ga kasafin kuɗin ku. Hakanan zaka iya zaɓar ƙaddamar da tayin da hannu ko barin tayin ga Google. Biyan kuɗi na hannu yana ba ku cikakken iko akan tayin ku kuma yana ba ku damar bin diddigin nawa kuke kashewa akan dannawa.

Faɗin wasa

Nau'in tsoho a cikin Adwords babban wasa ne, yana ba ku damar nuna tallace-tallace lokacin da aka bincika kalmar maɓalli mai ɗauke da kowane kalmomi ko jimloli a cikin maɓalli na jumlar ku.. Yayin da wannan nau'in wasan yana ba ku damar isa ga mafi yawan masu sauraro mai yiwuwa, yana kuma iya taimaka maka gano sabbin kalmomi. Anan ga taƙaitaccen bayanin dalilin da yasa ya kamata ku yi amfani da babban wasa a cikin Adwords:

Ana ƙara faɗaɗa gyare-gyaren wasa zuwa kalmomin ku tare da a “+.” Yana gaya wa Google cewa akwai bambancin maɓalli na kusa don nuna tallan ku. Misali, idan kuna ƙoƙarin sayar da litattafan tafiya, ba za ku so kuyi amfani da faffadan gyare-gyaren wasa don waɗannan kalmomin ba. Duk da haka, idan kuna nufin takamaiman samfura ko ayyuka, kuna buƙatar amfani da daidai daidai, wanda ke jawo tallan ku kawai lokacin da mutane ke neman ainihin kalmomi.

Duk da yake faɗin wasa shine mafi inganci saitin kalma don sake tallatawa, ba shine mafi kyawun zaɓi ga kowane kamfani ba. Yana iya haifar da dannawa maras dacewa kuma yana iya lalata kamfen ɗin ku da gaske. Haka kuma, Google da Bing na iya zama m wajen sanya tallace-tallace. Saboda haka, za ku so ku tabbatar an nuna tallace-tallacenku ga masu amfani da suka dace. Ta hanyar amfani da shimfidar masu sauraro a cikin Adwords, za ku iya sarrafa duka girma da ingancin masu sauraron ku. Za a iya iyakance mahimmin kalmomi masu faɗi ga takamaiman nau'ikan masu sauraro, kamar masu sauraro a cikin kasuwa ko sake tallatawa.

Kira kari

Kuna iya ƙara kari na kira zuwa kamfen ɗin ku na Adwords don haɓaka juzu'i. Kuna iya tsara su don bayyana kawai lokacin da wayarku tayi ringi ko lokacin da aka nemo takamaiman kalma. Duk da haka, ba za ku iya ƙara kari na kira ba idan yaƙin neman zaɓe ya iyakance ga Cibiyar Sadarwar Nuni ko Tallace-tallacen Jeri. An jera a ƙasa wasu nasihu ne don ƙara Ƙwayoyin Kira zuwa kamfen ɗin ku na Adwords. Kuna iya farawa da Adwords a yau. Kawai bi waɗannan matakan don haɓaka ƙimar canjin ku.

Ƙwayoyin kira suna aiki ta ƙara lambar wayarka zuwa tallan ku. Zai bayyana a cikin sakamakon bincike da maɓallin CTA, haka kuma a kan mahada. Ƙarin fasalin yana ƙara haɗin gwiwar abokin ciniki. Fiye da 70% na masu neman wayar hannu suna amfani da fasalin danna-zuwa kira don tuntuɓar kasuwanci. Bugu da kari, 47% na masu neman wayar hannu za su ziyarci nau'o'i da yawa bayan yin kiran. Don haka, fadada kira hanya ce mai kyau don kama abokan ciniki masu yiwuwa.

Lokacin da kake amfani da kari na kira tare da Adwords, Kuna iya tsara su don nunawa kawai a cikin wasu sa'o'i. Hakanan zaka iya kunna ko kashe rahoton tsawaita kira. Misali, idan kun kasance gidan cin abinci na pizza a Chicago, tallan fadada kira na iya nunawa ga baƙi masu neman pizza mai zurfi. Masu ziyara zuwa Chicago za su iya danna maɓallin kira ko danna kan gidan yanar gizon. Lokacin da aka nuna ƙarar kira akan na'urar hannu, zai ba da fifiko ga lambar wayar lokacin da aka gudanar da bincike. Haka tsawo zai bayyana akan PC da Allunan.

Wuraren kari

Ma'abucin kasuwanci na iya amfana daga haɓaka wuri ta hanyar kai hari ga masu amfani a yankinsu. Ta hanyar ƙara bayanin wurin zuwa tallan su, kasuwanci na iya ƙara yawan tafiya, tallace-tallacen kan layi da na layi, kuma mafi kyawun isa ga masu sauraron sa. Bugu da kari, a kan 20 kashi dari na binciken samfuran gida ne ko ayyuka, bisa ga binciken Google. Kuma an nuna ƙarin kari na wurare zuwa kamfen ɗin neman haɓaka CTR da yawa 10%.

Don amfani da kari na wuri, fara daidaita asusun Wuraren ku tare da AdWords. Bayan haka, sabunta allo Extensions na Wurin ku. Idan baku ga tsawo na wurin ba, zaɓi shi da hannu. A mafi yawan lokuta, ya kamata a kasance wuri ɗaya kawai. In ba haka ba, wurare da yawa na iya bayyana. Sabuwar fadada wurin yana taimaka wa masu talla don tabbatar da cewa tallan su sun dace da wuraren da suke niyya. Duk da haka, yana da kyau a yi amfani da tacewa lokacin amfani da kari na wuri.

Ƙarin wurin yana taimakawa musamman ga kasuwancin da ke da wurin jiki. Ta ƙara ƙarin wuri, masu neman za su iya samun kwatance zuwa wurin kasuwanci daga tallan. Tsawaita yana loda musu taswirorin Google. Bugu da kari, yana da kyau ga masu amfani da wayar hannu, kamar yadda wani bincike na baya-bayan nan ya gano cewa 50 kashi dari na masu amfani da wayoyin hannu sun ziyarci kantin sayar da kayayyaki a cikin ranar da aka yi bincike akan wayar. Don ƙarin bayani, duba Ƙwararren Wuri a cikin Adwords kuma fara aiwatar da su cikin dabarun tallan ku.

Wataƙila kun ji labarin Google Adwords, dandalin talla daga Google. Amma, kun san yadda ake amfani da shi don haɓaka ribarku? Shin yana da daraja don farawa? Ga wasu shawarwari. Wannan babban kayan aiki ne ga masu tallan dijital, musamman masu farawa. Amma yana iya zama tsada. Ci gaba da karantawa don ƙarin koyo game da wannan kayan aiki mai ƙarfi. A ƙasa akwai wasu fa'idodi da rashin amfanin sa. Ko don farawanku ne ko don kafaffen kasuwanci, Adwords yana da fa'ida da rashin amfaninsa.

Google Adwords shine dandalin talla na Google

Duk da yake ba asiri ba ne cewa Google babban dan wasa ne a sararin talla, ba kowa ya san yadda ake amfani da kayan aikin kamfanin yadda ya kamata ba. Wannan labarin ya dubi hanyoyi daban-daban da za ku iya amfani da mafi yawan kayan aikin talla na Google. Idan kun kasance sababbi ga Google AdWords, ga saurin bitar abin da aka haɗa. Da zarar kun koyi game da kayan aikin, za ku sami kyakkyawan ra'ayi na yadda za ku haɓaka nasarar kasuwancin ku.

Google AdWords yana aiki kamar gwanjo inda kasuwancin ke yin tayin sanyawa a cikin sakamakon injin bincike. Wannan tsarin yana taimaka wa kamfanoni samun babban inganci, zirga-zirga masu dacewa. Masu talla suna zaɓar kasafin kuɗi da ƙayyadaddun manufa, kuma zai iya ƙara lambar waya ko haɗi zuwa babban shafin yanar gizon. Misali, bari mu ɗauka cewa mai amfani yana nema “ja takalma.” Suna ganin tallace-tallace da yawa daga kamfanoni daban-daban. Kowane mai talla yana biyan takamaiman farashi don sanya tallan.

Lokacin zabar nau'in kamfen da ya dace, yana da mahimmanci a yi la'akari da farashin kowane danna. Wannan shine adadin kuɗin da kuke biya don kowane tunanin talla dubu. Hakanan zaka iya amfani da farashin kowane alkawari, wanda ke nufin ka biya duk lokacin da wani ya danna tallan ku kuma ya kammala wani takamaiman aiki. Akwai nau'ikan kamfen guda uku tare da Google Ads: neman talla, nuni talla, da tallan bidiyo. Tallace-tallacen bincike suna da rubutu, hoto, da abun ciki na bidiyo. Suna bayyana akan shafukan yanar gizo a cikin cibiyar sadarwar nuni na Google. Bidiyoyin gajerun talla ne, yawanci shida zuwa 15 seconds, kuma ya bayyana akan YouTube.

Yadda Google Ads ke aiki yana dogara ne akan biyan-da-danna (PPC) abin koyi. Masu talla sun yi niyya ga takamaiman kalmomi a cikin Google kuma suna yin tayin waɗannan kalmomin. Suna gasa don waɗannan kalmomi tare da wasu 'yan kasuwa. Adadin kuɗi yawanci yana dogara ne akan matsakaicin tayi. Mafi girma da tayin, mafi kyau wurin sanyawa. Ƙarin wurin tallan da kasuwanci ke karɓa, ƙananan farashin kowane danna.

Don haɓaka tasirin Google Ads, yana da mahimmanci don fahimtar yadda ake keɓance tallace-tallace. Tallace-tallace na iya fitowa a shafukan sakamakon bincike, akan shafukan yanar gizo a cikin hanyar sadarwar Nuni ta Google, da sauran gidajen yanar gizo da apps. Tallan na iya zama hoto ko tushen rubutu, kuma za a nuna su kusa da abubuwan da suka dace. Haka kuma, za ku iya keɓance tallace-tallacen ta hanyar niyya matakai daban-daban na mazuyin tallace-tallace.

Yana da manufa don farawa

A zamanin intanet, 'yan kasuwa suna neman sababbin hanyoyi don isa ga sababbin abokan ciniki. Haɓaka shirye-shiryen gaggawa shine kyakkyawan misali na wannan. Sau da yawa ana tilasta masu farawa suyi aiki daga sararin ofis ɗin da aka raba. Don musanya hannun jarin hannun jari a cikin kamfani, waɗannan masu zuba jari suna shirye su jimre da babban haɗari. Bayan haka, masu hanzari na taimaka wa masu farawa su guje wa tsadar farashin da kasuwancin gargajiya zai jawo. Anan ga wasu fa'idodin amfani da shirin gaggawa.

Yana da ma'auni sosai

Abin da ke sa kamfani ya daidaita? Amsar ita ce kayan aiki masu daidaitawa, yayin da ma'aunin sabis ke ƙaruwa. Ya da IaaS, kuna biyan ƙarin iya aiki ba tare da haifar da ƙarin farashin kayan masarufi ba, sabunta software, ko ƙara yawan wutar lantarki. Kuma tare da Cloud computing, za ku iya samun damar bayanan ku daga ko'ina. Abubuwan amfani a bayyane suke. Ci gaba da karantawa don koyon yadda irin wannan kayan aikin zai iya zama mai mahimmanci ga kasuwancin ku. An jera a ƙasa akwai hanyoyi guda biyar da kasuwancin ku zai iya cin gajiyar ayyukan da ke cikin gajimare.

Software azaman sabis, ya da SaaS, software ce ta tushen girgije wacce wani mai siyar da wani ɓangare na uku ya shirya shi akan layi. Kuna iya samun damar software ta hanyar burauzar yanar gizo. Domin ana gudanar da shi a tsakiya, Ayyukan SaaS suna da girma sosai. Haka kuma, Samfuran SaaS suna da sassauƙa da ƙima saboda ba sa buƙatar shigarwa akan na'urori ɗaya. Wannan yana ba su mahimmanci musamman ga ƙungiyoyin duniya da aka rarraba. Kuma saboda ba sa buƙatar bandwidth, masu amfani ba su damu da sabunta software ba.

Yana da tsada

Idan kun damu cewa yana da tsada sosai, ba kai kadai ba. Mutane da yawa suna da irin wannan damuwa: “Yana da tsada don gudanar da Adwords.” Alhali ba kwa buƙatar kashewa $10,000 wata daya don ganin sakamako, yana iya zama kamar aiki mai ban tsoro. Duk da haka, akwai hanyoyi da yawa don rage farashin ku a kowane danna ba tare da karya banki ba. Ta bin wasu ƙa'idodi masu sauƙi, za ku iya samun sakamako mafi kyau don ƙaramin kasafin kuɗi.

Abu na farko da kuke buƙatar yi shine gano nawa Google's AdWords zai kashe ku. A ciki 2005, matsakaicin kudin da aka danna ya kasance $0.38 cents. By 2016, wannan kudin ya tashi zuwa $2.14, kuma da wuya ya sauka nan ba da jimawa ba. Lauya, misali, iya sa ran biya $20 ku $30 kowane danna. Amma idan ba za ku iya biyan kuɗi mai yawa ba, kuna iya neman wasu hanyoyi.

There are a number of steps in Adwords management. These include determining keywords, yin takara, and re-marketing. Using a qualified Adwords marketing team can help you get the most from your campaign. Learn how to get started today! Here are a few of the key areas to consider. Interested in partnering with a certified PPC marketing team? Check out this article for tips and tricks. You will be glad you did!

Pay per click (PPC)

Pay per click (PPC) advertising is a type of advertising that allows you to display your ads directly to people who are actively searching for your product or service. PPC advertising is very effective if you can target people who are actively looking for something that you offer. Duk da haka, you should be aware that it can be expensive. Here are a few tips for making the most of your PPC advertising campaign:

Set a budget. Many business owners start with a certain amount to spend on pay per click advertising, but as the numbers accumulate, you can adjust the amount. A $200 purchase may only require two clicks, while a $2 click could result in a $20 sale. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. If you are trying to reach a large number of people, consider using negative keywords to prevent your ads from being included in the search results.

If you are unsure about what type of advertising to use, you can start small and test different keywords and campaigns until you find the best fit for your business. PPC allows you to experiment with different keywords and campaigns until you find a way to generate revenue. There are also many free and low-cost PPC programs, so you can test out different options before investing large amounts of money. But the key is to make sure that you’re using the right kind of PPC advertising to reach the most people.

Mahimman kalmomi

When targeting the right audience with Adwords, it’s important to look beyond the general terms that your audience will search for. Excluding generic terms could cut off some potential customers from your sales funnel. A maimakon haka, write content that helps guide potential customers through the entire buyer’s journey. It can also lay the foundations for long-term relationships. Here are some tips to help you find the right keywords for your campaign.

Na farko, you must know how to segment your keywords. A good way to do this is to group related keywords into separate groups. Ta hanyar yin wannan, you can write targeted ads for multiple keywords at once. This will help you maintain an organized account structure and prime it for high Quality Scores. To start, choose a keyword phrase that best describes your product or service. Ga hanya, you will be able to reach qualified prospects later in the buying funnel.

Don’t use single keywords. They tend to be too generic. Longer phrases, kamar “kwayoyin kayan lambu akwatin bayarwa,” are more targeted. These phrases attract the right customers. Using keywords individually may be less effective, especially if your customers use different terms for your product or service. You should list variations of your keywords, including colloquial terms, alternative spellings, plural versions, and common misspellings.

Bidi'a

The first step in bidding on Adwords is choosing your ad copy and message. These three factors influence the placement of your ads on Google’s search results page. Kudin da aka danna (CPC) method is best for driving specific target customers, but is not as effective for websites with high volumes of daily traffic. CPM bidding is another option, but is only used on the Display Network. CPM ads appear more frequently on related websites where AdSense ads are displayed.

Google offers several options for adjusting your bids. One way to make a bid adjustment is to manually adjust each keyword bid. The amount you set for each keyword will not affect the total ad budget. Google will also inform you of how much money to spend on each ad group, but the amount is entirely up to you. There are two types of keyword bid adjustments – manual and automated. The goal is to make your ad appear in the search results with the lowest cost per click.

Another way to lower your bids is to increase your quality score. The quality score is a rating of your ad’s effectiveness. This rating is not used in the auction process, but it helps determine your odds of appearing higher on the list. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Google uses the maximum CPC metric to regulate the amount of money you pay for each click.

Sake tallatawa

Re-marketing is a good option for advertisers who want to reach more people with their message. With re-marketing, your adverts will be displayed on sites that your customers have recently visited. Amma, be aware that they may appear on sites that are not related to your business. This means that you need to set an exclusion for the site to avoid overexposure or claims of intrusion. But what is re-marketing?

Re-marketing is a term used in online marketing, and refers to targeting ads to people who are already interested in the products and services you have to offer. These ads are sent to the same people over again, and the same customers are likely to click on them again. Re-marketing works well with Facebook, Adwords, and other forms of online advertising. Regardless of your business model, you should consider using these methods to reach the people most likely to become your customers.

Daidai dace

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. It also enables you to see how many clicks you are generating with different search terms. In a nutshell, it matches your search terms with the most relevant keywords. If you’re a retailer, this means that the more specific you are with your keyword, mafi kyau. But what are the benefits of Exact Match in AdWords?

Exact match keywords were initially limited to matches that were exactly the same as the search query, which forced advertisers to build keyword lists with extremely long tails. A cikin 'yan shekarun nan, duk da haka, Google has refined the algorithm to take into account word order, close variants, accents, and stemmings. Watau, Exact Match keywords are now more precise than ever. But they are still far from perfect. Exact match keywords can still be useful if you’re targeting a niche audience.

The exact match feature in Adwords allows you to narrow down the search queries to target more precisely. While this reduces traffic, exact match traffic has the highest conversion rate. Ƙari, because exact match keywords are highly relevant, they indirectly improve your Quality Score. This is especially useful for online retailers. Don haka, while it’s not the best way to maximize your advertising budget, it’s still worth it. Don haka, get started today!

Kalmomi mara kyau

When it comes to generating traffic, negative keywords in Adwords are just as important as regular keywords. In SEO, people will choose keywords they want to appear for, while not appearing for the same terms. By using negative keywords in Adwords, you will block ads from being shown for search terms that are not relevant to your campaign. These keywords can also yield positive results, so you should be sure to use them appropriately.

You can also block terms that won’t convert into customers. Misali, if you advertise a Ninja air fryer, don’t use the term “air fryer” in your ads. A maimakon haka, use terms like “air fryer” ko “ninja air fryer” maimakon haka. While generic terms will still drive traffic, you’ll save money if you can avoid them altogether. When using negative keywords, make sure to use them only in ad groups or campaigns that you own.

Negative keywords can be anything from celebrity names to highly specific terms. Misali, a negative phrase match keyword might prevent ads from appearing for searches that contain the exact words or phrases. It’s helpful if your business sells socks that are both novelty and functional for sports. You may want to set negative exact match keywords for compression socks, misali. You can also set negative exact match keywords to prevent ads from showing for specific search terms.

Idan kun kasance sababbi ga tallan Biya-ko-daya-danna, Kuna iya mamakin yadda ake samun mafi yawan Adwords. Wannan labarin zai gabatar muku da tushen tallan Pay-per-click, ciki har da binciken Keyword, yin takara, da ingancin ci. Hakanan zai samar da wasu dabarun yin amfani da mafi kyawun wannan kayan aikin tallan mai ƙarfi. Za ku koyi yadda ake haɓaka ROI ɗinku da haɓaka layin ƙasa ta amfani da AdWords cikin nasara.

Biya-kowa-danna talla

Talla ta danna-da-daya shine dabarun tallan kan layi wanda ya ƙunshi biyan kamfani kawai lokacin da wani ya danna tallan sa.. Wannan dabarar tana da alaƙa da injunan bincike kamar Google da Bing, sannan kuma shafukan sada zumunta na amfani da su. Ya ƙunshi biyan kamfani ƙayyadaddun adadin da aka kayyade don tallan sa ya bayyana a ƙarƙashin takamaiman jumlar bincike. Duk da haka, tunda masu talla suna biya ne kawai idan wani ya danna tallan su, dole ne su iya bayar da mafi kyawun ƙimar kuɗin su.

Akwai nau'ikan asali guda biyu na tallan biya-kowa-danna: lallausan ƙima da kuma tushen tayi. Duk hanyoyin biyu na iya zama da amfani ga kasuwanci. Domin zaɓar samfurin da ya dace na biya-ko-danna, yakamata mai talla ya fara yanke shawarar menene burinsu. Duk da yake talla akan injunan bincike shine hanya mai kyau don samun zirga-zirga zuwa gidan yanar gizon su, yana iya zama da rudani ga masu farawa. A ƙasa akwai wasu shawarwari waɗanda zasu taimaka muku farawa da wannan dabarun tallan dijital.

Bayar da kuɗi akan dandamalin injunan bincike na Google shine maɓalli na samun zirga-zirga zuwa gidan yanar gizon ku. Google ne ke ƙididdige tallace-tallace bisa ga jumlar kalmomi. Lokacin da wani ya nemi takamaiman kalma ko jumla, za a gabatar da su tare da tallan grid na samfur bisa niyyar siye. Mafi girman danna, ƙananan farashin, kuma mafi kusantar baƙo shine ya danna tallan ku.

Ɗaya daga cikin mahimman abubuwan da ke cikin Adwords’ CTR shine kwafin talla. Kwafin talla mai ban sha'awa zai taimaka muku fice a cikin gasar. Talla mai ƙarancin inganci, a wannan bangaren, zai kashe muku ƙarin kuɗi kuma ya haifar da ƙaramar Ad Rank. Amma, tare da hanya madaidaiciya, za ku iya ƙara CTR ku. Wannan wani muhimmin al'amari ne na tallace-tallace na biya-kowa-danna akan Adwords.

Binciken keyword

Yin amfani da mutane masu siye da bincika buƙatun su zai taimaka muku niyya madaidaitan kalmomi don kasuwancin ku. Ƙirƙirar mutum yana fayyace abin da abokin ciniki na yau da kullun ke so, kalubalen da suke fuskanta, da abubuwan da ke tasiri ga yanke shawarar siyan su. Wannan bayanin zai jagoranci binciken binciken keyword ɗin ku. Da zarar ka rubuta mutuminka, yi amfani da kayan aikin zaɓi na keyword kamar Google Keyword Tool don bincika kalmomi masu alaƙa. Waɗannan kayan aikin za su taimake ka rage jerin jerin kalmomi masu tsawo waɗanda ke da mafi girman damar matsayi.

Ɗaya daga cikin mahimman sassan bincike na keyword don AdWords shine fahimtar masu sauraron ku. Ka tuna cewa tsarin siyan abokin ciniki mai yuwuwa zai bambanta dangane da nau'in masana'antu da abin da suke so su saya. Misali, wani kamfani mai alama a Landan bazai neman kamfani mai alamar alama a New York ko Los Angeles ba. Tafiyar mai saye zai bambanta dangane da nau'in kasuwanci, don haka binciken keyword yana da mahimmanci.

Baya ga amfani da Google Keyword Planner, Hakanan zaka iya amfani da wasu kayan aikin bincike na keyword. Kayan aikin Keyword Planner na Google yana taimakawa musamman ga wannan. Yana nuna adadin mutane nawa ke neman kalmar, nawa suke son biya, kuma mutane nawa ne ke neman wannan takamaiman jumlar. Hakanan yana ba da shawarar ƙarin kalmomi don bincike. Yana taimaka muku gina yaƙin neman zaɓe. Da zarar kun gano wasu kalmomi masu kyau, za ku iya amfani da su a cikin yakin ku.

Yin amfani da kayan aiki irin su Alexa's Keyword Difficulty Tool zai ba ku damar auna gasar da ikon alamar ku.. Wannan kayan aikin yana baiwa kowane gidan yanar gizo ƙimar Ƙarfin Gasa wanda ke nuna yadda rukunin yanar gizon ke kan jerin sakamakon mahimmin kalmomi.. Raba Muryar wani babban kayan aiki ne don auna iko. Mafi girman rabon murya na alamar, yadda za a yi la'akari da shi a matsayin mai iko. Wannan zai iya taimaka muku inganta martabarku ta inganta gani da iko.

Bidi'a

Akwai hanyoyi da yawa don yin tayin kan zirga-zirga ta hanyar Google's Adwords shirin. Hanyar da aka fi sani shine farashi-kowa-danna, wanda ke biyan masu tallace-tallace kawai don dannawa daga tallan su. CPC ita ce hanya mafi tsada, amma shi ne mafi tsada-tasiri idan kuna ƙoƙarin kai hari ga takamaiman masu sauraro. Idan kuna ƙoƙarin ƙara yawan zirga-zirgar gidan yanar gizon ku, duk da haka, ya kamata ku yi la'akari da tayin CPM. Wannan hanya za ta rage tsada, amma zai nuna tallan ku ga dubban ɗaruruwan mutane.

Kuna iya ƙara tayin ku akan wata kalma ta musamman ko jumla don haɓaka damar ku na jawo sabbin baƙi. Hakanan ya kamata ku yi la'akari da ƙimar ƙimar ku gaba ɗaya don tantance mafi inganci tayi. Wannan ya dogara ne akan abubuwa uku: abubuwan gidan yanar gizon ku, kwafin talla, da kuma zanen shafi na saukowa. Mafi girman ƙimar inganci, ƙananan farashin kowane danna zai kasance a gare ku. Duk da haka, wannan zabin ba na kowa bane. Yana da kyau ku bi ƙa'idodin Google kuma ku ciyar da lokaci don inganta yakin ku.

Ya kamata ku yi ƙoƙarin saita tayin farko mai ra'ayin mazan jiya. Wannan zai ba ku damar daidaita tayin idan kun ga tsari a cikin bayanan ku. Hakanan ya kamata ku yi niyya don saduwa da tsammanin mai talla don ƙimar haɗin gwiwa da ingantaccen zirga-zirga. Ta hanyar amfani da wannan hanya, za ku hana ɓata sararin talla da guje wa hukunci daga Google. Idan ya zo ga dabarun yin tayin, yana da kyau ka tsaya da abin da ka sani, kuma bi hanyar da aka tabbatar don haɓaka kasafin kuɗin ku.

A ƙarshe, ya kamata ku kula da masu fafatawa’ tayi. Kula da abin da keywords ke yi mafi kyau a gare su da abin da suke bayarwa. Yin amfani da bayanai daga kamfen na AdWords da suka gabata zai taimaka muku haɗa mafi inganci. Kuma, za ku sami kyakkyawan ra'ayi na irin aikin da ya ƙunsa. Domin samun nasara a tallan da ake biya, yana da mahimmanci don saka idanu akan tallace-tallace da tallace-tallace. Idan kuna son kamfen ɗin ku ya samar da ROI mafi girma, dole ne ku kula da abin da masu fafatawa ke yi.

Sakamakon inganci

Bayan ƙimar danna-ta, Hakanan ana ƙaddara ƙimar ingancin ta hanyar dacewa da talla da ƙwarewar shafin saukarwa. Tallace-tallacen da ke da mahimmin kalmomi iri ɗaya da ƙungiyoyin talla za su sami Maki Mai Kyau daban-daban, bisa ad m, shafi na saukowa da niyya ga alƙaluma. Tallace-tallacen za su daidaita Makin ingancin su lokacin da suke tafiya kai tsaye, kuma Google yayi la'akari da kashi biyu bisa uku na abubuwan yayin ƙididdige maki. Idan kuna amfani da tsarin asusu mai kyau kuma kuyi gwaji da yawa, zaka iya kaiwa ga ingancin maki shida ko bakwai.

Ko da yake yana iya zama mai sauƙi, Ƙananan Maki mai inganci na iya kashe ku da yawa fiye da Maki mai inganci. Domin ya dogara ne akan bayanan tarihi, Tallan ku na iya samun Maki Mai Kyau koda kuwa ba shi da gasa sosai. An yi sa'a, Google yana ba da bayanai akan abin da ake tsammani, don haka zaku iya inganta tallan ku don cimma mafi girman yiwuwar QA. Ta hanyar fahimtar abubuwan da suka shafi ingancin makin tallan ku, za ku iya inganta tallanku kuma ku sami mafi kyawun kuɗin tallanku.

Mahimman kalmomi mahimmanci abu ne mai mahimmanci a cikin ƙididdige Makin Inganci, kuma akwai abubuwa da yawa da zaku iya yi don inganta naku. Dacewar babban al'amari ne, don haka gwada amfani da kalmomi masu mahimmanci waɗanda suka dace da niche na gidan yanar gizon ku. Mafi girman abin da ya dace, mafi girman Makin ingancin ku zai kasance. Misali, idan kuna inganta shafin yanar gizon e-commerce, gwada mayar da hankali kan mahimman kalmomi masu alaƙa da ke da alaƙa da alkuki.

Launin maɓallin da kalmomin da ke kan kanun shafin suna da mahimmanci. Canje-canje ga waɗannan abubuwan na iya ƙara ƙimar juyawa. Ayyukan Da'awar Shari'a, misali, ya kara musu juzu'i da 111.6% bayan canza kanun labarai a gidan yanar gizon su. Akwai hanyoyi da yawa don haɓaka ƙimar ingancin Adwords ɗin ku, amma mafi mahimmanci, dole ne ku san manyan abubuwan da ke ƙayyade shi. Abubuwa uku masu zuwa yakamata a magance su idan kuna da gaske game da haɓaka ƙimar ku.

Sake yin niyya

Ɗaya daga cikin ingantattun hanyoyin da za a haɓaka tasirin tallan tallan ku shine ta hanyar sake yin niyya. Tare da sake yin niyya, za ku iya nuna tallace-tallace ga takamaiman baƙi waɗanda suka ziyarci rukunin yanar gizon ku. Sannan za a nuna tallace-tallacen ku a fadin Cibiyar Nuni ta Google ga waɗannan baƙi. Duk da haka, don samun mafi girman fa'ida daga sake yin niyya, ya kamata ku raba maziyartan gidan yanar gizon ku. Don yin wannan, zaka iya kwatanta kididdigar alƙaluma kuma amfani da kayan aikin rarrabawa.

Yin amfani da retargeting ta hanyar Adwords hanya ce mai kyau don ci gaba da tuntuɓar abokan ciniki na yanzu, kuma kai sababbi. Tallace-tallacen da aka sanya akan gidan yanar gizon ku ta hanyar Google Adwords suna sanya alamun Rubutun a shafukan gidan yanar gizon ku, domin mutanen da suka ziyarci shafinku su sake ganinsu. Ana iya amfani da wannan hanyar a duk faɗin kafofin watsa labarun, ciki har da Facebook da Twitter. Don iyakar sakamako, sake yin niyya yakamata ya zama wani ɓangare na dabarun kasuwancin ku na yau da kullun.

Kuna iya ƙirƙirar jerin masu sauraro bisa takamaiman ayyuka da sha'awar maziyartan gidan yanar gizo. Misali, idan gidan yanar gizonku ya dace da mutanen da ke amfani da Gmel, za ku iya kai musu hari da tallace-tallacen da suka dace da asusun Google ɗin su. Hakanan zaka iya amfani da masu sauraron al'ada waɗanda suka dace da adiresoshin imel na maziyartan gidan yanar gizon. Hakanan zaka iya amfani da bin diddigin juyawa don kaiwa takamaiman shafukan yanar gizo hari, kamar shafukan samfur, don kara girman dawowar ku akan saka hannun jari. Ta hanyar haɗa waɗannan hanyoyi guda biyu, zaku iya haɓaka tasirin ku ta hanyar sake yin niyya tare da Adwords.

Da zarar an raba masu sauraron ku, za ku iya saita yakin sake yin niyya ta amfani da hanyar sadarwar talla ta Google. Hanya mafi kyau don sake yin niyya tare da Adwords ita ce wacce ke da tasiri ga gidan yanar gizon ku da kasuwancin ku. Kuna iya kai hari ga masu sauraron ku ta kafofin watsa labarai daban-daban, ciki har da Google Display Network, YouTube, Android apps, da sauransu. Amfani da samfurin sake yin niyya yana taimaka muku auna yawan kuɗin da kowane talla ke kashe ku da kuma waɗanne tashoshi ne suka fi tasiri ga kasuwancin ku..

Lokacin amfani da inganci, AdWords na iya taimakawa 'yan kasuwa cimma burinsu. Tare da yakin neman zabe, za su iya fitar da ƙarin zirga-zirga zuwa gidajen yanar gizon su, sami ƙarin jagoranci, kuma ku sami ƙarin juzu'i. Kodayake SEO yana da mahimmanci ga kowane kasuwanci, AdWords na iya ba da ƙarin haɓakawa. Ta hanyar mai da hankali kan mahimman kalmomin da suka dace da haɓaka abun ciki, za ku iya ƙirƙirar yaƙin neman zaɓe wanda zai kai hari kan kasuwar ku. Kamfen ɗin talla da aka yi niyya mai kyau zai tabbatar da cewa mutanen da suka dace sun ga tallan ku.

Mahimman kalmomi

Kyakkyawan hanyar inganta yakin tallan ku shine yin amfani da kalmomi masu mahimmanci waɗanda suka dace da jigon tallan. Mahimman kalmomi yakamata suyi alaƙa da shafin saukar ku, taken talla, ko duka biyun. Kalmomi biyu ko uku sun fi tasiri. Anan akwai wasu shawarwari don zabar kalmomi. Hakanan zaka iya keɓance wasu kalmomi daga takamaiman rukunin talla. An jera a ƙasa nasihu kan yadda za a zaɓa da amfani da kalmomi don inganta yakin tallan ku.

Kafin zabar keywords don AdWords, ya kamata ku yi la'akari da masu sauraron ku da manufar binciken su. Idan kun ware sharuɗɗan gabaɗaya, za ku iya yanke abokan cinikin ku daga mabuɗin tallace-tallace ku. A wannan yanayin, Tallan ku zai bayyana ne kawai ga abokan cinikin da suka buga jumla mai alaƙa da naku. A maimakon haka, mayar da hankali kan ƙirƙirar abun ciki mai taimako wanda ke jagorantar masu yiwuwa ta hanyar siye da kafa alaƙa. An jera a ƙasa akwai wasu misalan ingantattun kalmomi don AdWords.

Daidaiton Kalma: Lokacin zabar kalmomi don yaƙin neman zaɓe ku, ya kamata ku yi amfani da kayan aikin da ya dace da jumla. Yana ba ku damar iyakance kashe kuɗin ku da samun abokan cinikin da aka yi niyya. Idan masu sauraron ku suna amfani da waɗannan sharuɗɗan akai-akai, za ka iya amfani da kalmar-match keyword, wanda kawai ke nuna tallan ku akan jimlolin da ke da haruffa iri ɗaya da jumlar. Wannan hanyar za ta ba da garantin cewa tallan ku zai bayyana kawai lokacin da mutane ke neman ainihin jumlar.

Sakamakon inganci

Maki mai inganci yana dogara ne akan abubuwa uku: ƙimar dannawa da ake tsammanin (CTR), dacewar tallan ku, da kuma kwarewar baƙi lokacin da suka danna tallan ku. Makin ingancin zai bambanta tsakanin kalmomi iri ɗaya da ƙungiyoyin talla. Dangane da talla m, shafukan sauka, da niyya ga alƙaluma, Makin inganci na iya bambanta sosai. Bayan tallan ku yana gudana kai tsaye, Google zai daidaita Makin ingancinsa bisa wannan bayanin. Akwai yuwuwar matsayi guda uku don tallan ku: “Babban,” “Na al'ada,” da kuma ‘Miskini’.

Bangare na farko na ingancin makin shine yadda tallan ku ke aiki da masu fafatawa. Idan kuna nufin takamaiman kalmomi, yana da mahimmanci don sanya kanun labaran ku ya zama mai tursasawa sosai. Wani muhimmin abu shine ko tallan ku yana da babban abun ciki ko a'a. Google ba ya son baƙi su ɓata lokaci suna karanta ƙananan abun ciki. Duk da haka, idan tallan ku yana da babban CTR amma ƙarancin inganci, yana da kyau a dakata da shi kuma a maye gurbinsa da wani abu dabam.

Sakamakon ingancin ba shi da alaƙa kai tsaye da kwafin talla, amma yana da mahimmanci a kiyaye cewa yana da mahimmanci a cikin martabar tallan ku. Kwafin tallanku da shafin saukarwa yakamata ya dace da abun cikin ku kuma ya inganta ƙimar ingancinsa. Sauran abubuwan sun haɗa da dacewa da ƙayyadaddun kalmomi na yanki da takamaiman na'urar. Misali, idan tallan ku yana hari ga masu amfani a Detroit, zai sami ƙarancin inganci fiye da ɗaya bisa ga mahimmancin gabaɗaya.

Farashin

Matsakaicin farashi na wata-wata don ƙarami zuwa matsakaicin kamfani don amfani da Google Adwords shine tsakanin dala tara zuwa dala dubu goma kowane wata.. Wannan yana da tsauri $100 ku $120,000 a kowace shekara. Amma farashin zai iya zama sama ko ƙasa, dangane da masana'antu da dandamalin da ake amfani da su. Farashin yawanci ya fi girma don mahimman kalmomi masu daraja, wadanda suke da gasa sosai. Amma idan burin ku shine samun zirga-zirga zuwa gidan yanar gizonku ko samfurin ku, ya kamata ku yi niyyar kashe ƙasa da dala goma kowace dannawa.

Akwai hanyoyi da yawa don tantance nawa ya kamata ku kashe akan Adwords, ya danganta da irin kasuwancin da kuke gudanarwa. Samfurin da aka riga aka biya ko tsarin biyan kuɗi na iya zama daidai a gare ku. Kuna iya amfani da mai tsara kalmar maɓalli na kyauta wanda Google ya bayar don ganin menene kalmomi masu gasa da mutane nawa ke neman takamaiman samfuri.. Idan kasafin ku ya ba shi damar, za ku iya ware wani kaso na kasafin kuɗin ku zuwa tallace-tallacen hannu, kuma kuna iya harba takamaiman nau'in na'urar hannu.

Duk da kasancewar sabis ɗin mai tsada, AdWords wata ingantacciyar hanyar talla ce wacce ke fallasa kasuwancin ku ga miliyoyin abokan ciniki masu yuwuwa. AdWords kuma na iya taimakawa wajen daidaita farashi ta inganta ƙimar juzu'i. Yana da mahimmanci a tuna cewa babu takamaiman tsari don nasara. A karshe, Farashin Adwords ya cancanci yiwuwar dawowa. Babu wata hanya mafi kyau don fara tafiyar tallan ku ta kan layi.

Bidi'a

Kudin-da-danna (CPC) Hanyar ita ce daidaitacciyar hanyar yin siyarwa akan Adwords. Wannan hanyar ita ce mafi inganci don tuƙi abokan cinikin da aka yi niyya zuwa gidan yanar gizon ku, amma bai dace ba don samar da manyan kuɗaɗen zirga-zirgar yau da kullun. Kuna iya amfani da kudin-da-mila (CPM) Hanyar yin umarni akan Adwords don rage CPC ɗin ku. Ana nuna tallace-tallacen CPM akai-akai akan gidajen yanar gizo masu alaƙa waɗanda ke nuna tallace-tallacen AdSense.

Idan kun kasance mai iko, Adwords shine mafi kyawun wuri don tallata samfur ko sabis ɗin ku. Tare da tsarin sa mai sauƙi, za ku iya tantance lokacin, ina, da kuma nawa don fashewa. Kuna iya yiwa abokan cinikin ku hari da dabara kuma ku fara bayyana akan sakamakon bincike. Misali, idan kuna siyar da jakunkuna akan layi, kuna iya son kai hari ga mutanen da suka sayi irin waɗannan samfuran. Domin wannan, za ku iya kai musu hari ta hanyar bincikar bukatunsu da abubuwan da suke so.

Wata dabara mai fa'ida don sarrafa kamfen ɗin ku na Adwords yana raba shi zuwa mahara “kungiyoyin talla.” Waɗancan ƙungiyoyin yakamata su ƙunshi jumla guda goma zuwa hamsin masu alaƙa. Kuna iya kimanta kowace ƙungiya daban. Google zai yi amfani da matsakaicin matsakaicin tayi ga kowane rukuni. Wannan ƙwararren rarrabuwa na jimloli shine mabuɗin sarrafa duk yaƙin neman zaɓe. Idan ba ku san waɗannan dokokin ba, Wataƙila za ku iya ƙarewa da ɓarna jarin ku na Adwords.

SKAGs

SKAGs a cikin Adwords shahararriyar hanya ce don ƙirƙira da gudanar da yaƙin neman zaɓe. Lokacin ƙirƙirar SKAG, kun kwafi rukunin talla don yin la'akari da ƙarin kalmomi. Ga kowane rukuni, ƙirƙirar wani nau'in talla daban. Misali, idan kana da rukuni na kalmomi guda biyu, ƙirƙiri kwafin talla guda biyu daban kuma yi amfani da ɗaya don kowane maɓalli. Daya ga kowane keyword zai zama mafi tasiri fiye da daya talla ga guda keyword. A cikin dogon lokaci, wannan zai biya!

SKAGs suna da tasiri don haɓaka ƙimar juzu'i da haɓaka dacewar tallan ku. Masu amfani suna tsammanin sakamako masu dacewa da tallace-tallacen da suka dace da sharuɗɗan neman su. Mafi girman CTR, mafi kyau. SKAGs kuma shine mafi kyawun zaɓi ga kamfanoni tallan samfura da yawa. Duk da yake ba su da tasiri kamar ƙungiyoyin tallan samfur da yawa, za su iya zama ingantacciyar dabara don samfura da yawa. Duk da haka, yana da mahimmanci a tuna cewa nau'ikan nau'ikan madaidaicin kalmomin kalmomi suna da fa'idodi daban-daban.

SKAGs suna ba ku damar daidaita tallan ku zuwa wasu kalmomi masu mahimmanci. Wannan yana ƙara dacewar sa ga Google kuma yana haɓaka ƙimar tallan ku, wani muhimmin al'amari a cikin inganta yakin neman zabe. Ƙungiyoyin talla na gargajiya yawanci sun ƙunshi kalmomi da yawa, kuma canza talla ga wasu kaɗan daga cikinsu na iya ƙara CTR ga wasu amma ragewa ga wasu. Tare da SKAGs, Tallan ku zai dace da mai nema kuma yana da ƙananan CPA.

Faɗin wasa

Nau'in tsoho a cikin Google Adwords babban wasa ne, wanda ke ba da damar tallace-tallacen ku su bayyana akan binciken da ke da alaƙa har ma da kalmomin bincike marasa maɓalli. Faɗin wasa shine mafi ƙarancin nau'in wasa kuma yana ba ku ƙarin sassauci idan ya zo ga jimlar jimloli. Yana da amfani musamman ga kalmomin dogon wutsiya, kuma shaidu sun nuna cewa zai iya inganta ROI ɗin ku. Duk da haka, yana iya zama ba mafi kyawun zaɓi ga sababbin masu talla waɗanda ba su fahimci bambanci tsakanin nau'ikan wasa ba.

Yayin da faffadan wasa gabaɗaya ba shi da haɗari don amfani don sababbin asusu, yana iya haifar da mummunan sakamako ga alama. Idan kayi amfani da faffadan wasa, Ganowar mahimmin kalmomin ku za su yi nasara, kuma tallan ku za su bayyana a cikin binciken da bai dace ba. Kyakkyawan ƙa'idar babban yatsan hannu ita ce yin tayin rahusa akan faffadan sharuddan wasa. Ga hanya, za ka iya biya diyya high halin kaka. Hakanan, tabbatar da yiwa manyan kalmominku lakabi a cikin fayil na Excel idan kai mai ci gaba ne.

Kalmomin maɗaukaki mara kyau ba za su yi daidai da ma'ana ba, kusa bambancin, da jam'i. Dokokin iri ɗaya sun shafi manyan kalmomi mara kyau na kalma ɗaya. Google ba ya son ka kashe asusunka da gangan ta hanyar yin watsi da kalmomin da suka dace. Broad wasa shine zaɓi mafi inganci ga masu talla waɗanda suke son haɓaka juzu'i ba tare da biyan kuɗin zirga-zirgar da ba su da mahimmanci.. Ana amfani da kalmomi mara kyau don kawar da zirga-zirgar da ba ta dace ba kuma ƙara ROI. Faɗin wasa babban zaɓi ne lokacin da takamaiman kalma ko magana ba ta aiki don yaƙin neman zaɓen ku.

Akwai hanyoyi daban-daban don tsara asusun Adwords. Ga wasu daga cikin mafi yawansu. A cikin wannan labarin, Zan rufe CPC, Daidai dace, Sake yin niyya, kari, da sauransu. Da fatan, waɗannan shawarwari za su taimaka muku farawa da yin amfani da tallan ku. Ka tuna cewa asusun Adwords shine tushen rayuwar gidan yanar gizon ku, don haka ɗauki lokaci don koyo game da kowannensu. Da zarar kuna da ainihin fahimtar Adwords, za ku kasance a shirye don ƙirƙirar yakinku na farko!

Farashin kowane danna (CPC)

Ya kamata ku sani cewa Farashin Per Click (CPC) a cikin Adwords ba iri ɗaya bane da CPC a cikin yaƙin neman zaɓe na gargajiya. Yayin da CPC ke nufin farashin talla, CPM ya damu da adadin abubuwan da tallan ku ke samu. Kodayake farashin talla ya bambanta sosai, mafi mashahuri kayan aikin tallan kan layi suna nuna CPC don kalmomin da suka yi niyya. Hakanan ya kamata ku sani cewa CPC ba koyaushe yana nufin mafi girman farashi a kowane danna ba.

Farashin kowane danna ya dogara da abubuwa daban-daban, ciki har da ƙimar inganci, keywords, da rubutun talla. Tallace-tallace masu inganci masu inganci suna jan hankalin ƙarin dannawa kuma suna iya tsammanin ragi har zuwa 50%. Ƙananan tallace-tallace masu inganci suna jawo ƙarancin dannawa, don haka, za ku biya mafi girma CPC. Don inganta CPC ku, gwada inganta rubutun tallan ku da gidan yanar gizon ku. Tabbatar cewa kuna da babban CTR don ƙarfafa baƙi su danna tallan ku.

Kamfanin talla yana saita CPC ta hanyar gwanjo. Mai neman na iya zaɓar ƙaddamar da tayin da hannu ko ta atomatik. Mai siyarwar jagora yana ƙayyade matsakaicin CPC don maɓalli ko ƙungiyar talla. Masu neman da hannu suna kula da abin da suka bayar kuma suna iya daidaita farashin su don samun ƙarin dannawa. Wannan zaɓi na iya zama mai fa'ida ta hanyoyi da yawa. Duk da yake yana da mahimmanci don tabbatar da sanin kasafin kuɗin ku kafin fara yakin talla, ya kamata ku fahimci yadda gwanjon ke aiki da abin da ya kamata ku kula.

Samun ra'ayin ROI na manufa yana da mahimmanci don yakin neman nasara mai nasara. Dole ne ku tabbatar cewa kada ku rasa kowane tallace-tallace ko damar jagoranci. Idan ka yi tayin mara yawa, za ku yi wahala wajen samar da ROI. Amma ta la'akari da cewa max kudin da dannawa ba koyaushe ne farashin ƙarshe ba, za ku iya inganta CPC don haɓaka ribar ku. Hakanan yakamata ku san gaskiyar cewa max CPC a cikin Adwords ba shine farashin ƙarshe ba. Yawancin masu talla suna biyan mafi ƙarancin adadin kuɗi don samun ta hanyar Ad Rank ko ta doke masu fafatawa’ Ad Rank.

Tallace-tallacen Facebook sun bambanta da injunan bincike na gargajiya ta yadda suke lissafin CPC. Maimakon la'akari da darajoji na talla ko ƙimar inganci, Facebook yana mai da hankali kan masu sauraron tallan ku. Wasu masu sauraro da aka yi niyya za su fi wasu tsada. Masu sauraro masu manufa suma suna taka rawa a mafi girman farashi da tsawon lokacin yakin neman zabe. Maki mai dacewa shine wani abu a cikin Facebook Ad CPC. Facebook yana ƙididdige kuɗin tafiyar da talla bisa ga ra'ayin da ake tsammani. Ana samun lada mafi girma tare da ƙananan farashin gudu.

Daidai dace

Idan kuna mamakin yadda ake ƙirƙirar madaidaicin wasa a cikin Adwords, ba kai kadai ba. Google kwanan nan ya yi wasu canje-canje ga ƙa'idodin daidaita su. Yayin da har yanzu yana yiwuwa a yi amfani da madaidaicin wasa don kalmomin ku, ya fi iyaka fiye da magana ko faffadan wasa, wanda zai iya sa tallan ku ya bayyana don tambayoyin da ba ku son tallata a kansu. Kuna iya daidaita daidaitattun saitunan daidaitawa don iyakance hangen nesa na tallan ku zuwa bambance-bambancen da ba su da mahimmanci ko ƙarancin aiki..

Misali, madaidaicin madaidaicin mahimmin kalmar alamar balaguron balaguron balaguron balaguron balaguron balaguron balaguron balaguro ba zai fito don neman wannan alamar ba. A maimakon haka, Ba za a nuna tallace-tallacen jirgin rangwame ba a cikin neman mahimmin kalmomin alamar tafiya. Wannan yana taimakawa musamman ga masu talla tare da kasafin girma. Tare da madaidaicin bambance-bambancen kusa, keywords ɗin su na yanzu za su ƙaru a isar su kuma za su iya gano sababbi, kalmomi masu dacewa dangane da manufar mai amfani. Daga karshe, na'ura mai sarrafa kansa yana ba su damar kula da ayyukansu ko da isar su yana ƙaruwa.

Madaidaicin wasa a cikin Adwords yayi daidai da mahimmin kalmar zuwa kalma ko jumla. Lokacin da mutane ke bincika ainihin kalmar ko jumla, za a nuna talla don ainihin jimlar. Mahimman kalmomin matches suna da babban ƙimar dannawa. Duk da haka, ƙila ba za ku sami yawan dannawa ko ra'ayi ba lokacin da kuke amfani da wasan jumla. Amma, suna da yuwuwar bayyana lokacin da mutum ya nemi samfur ko kalma mai alaƙa da samfur naka.

Lokacin da yazo da matches keyword a cikin Adwords, yin amfani da ainihin nau'in wasa fare ne mai haɗari. Duk da yake yana iya zama hanya mai tasiri don haɓaka hangen nesa da zirga-zirgar gidan yanar gizon ku, Hakanan zai iya sa gidan yanar gizonku ya karɓi hukunci daga Google. Don haka yana da mahimmanci a tantance bayanan martaba na backlink a hankali. In ba haka ba, ana iya ganin ku yayin wasa da sakamakon injin bincike. Ya kamata ku yi amfani da ainihin kalmar wasa lokacin da ya dace.

Sake yin niyya

Ɗaya daga cikin mafi kyawun hanyoyin da za a haɓaka sake yin niyya tare da yakin Adwords shine raba masu sauraron ku.. Ta hanyar rarraba maziyartan gidan yanar gizon ku ta alƙaluma, za ku iya tabbatar da cewa an nuna tallanku ga waɗanda ke sha'awar samfuran ku kawai. Kuna iya ma raba baƙi ta ƙasa, jinsi, shekaru, da sauran dalilai don haɓaka sakamakonku. Anan jagora ne don rarraba maziyartan gidan yanar gizon ku don sake tallatawa da Adwords.

Sake yin niyya tare da kamfen na Adwords za a iya amfani da su akan nau'ikan gidajen yanar gizo daban-daban da aikace-aikacen hannu. Sabanin sake tallatawa akan kafofin watsa labarun, dynamic retargeting yana amfani da kalmomi masu mahimmanci daga bincike maimakon gidan yanar gizon da aka ziyarta. Hakanan ana iya gudanar da yakin sake yin niyya ta hanyar musanyawa da masu tsaka-tsaki. Amma kafin ku yi amfani da wannan fasaha, tabbatar da koyo game da mafi kyawun ayyuka don irin wannan tallan. Kuna iya inganta ƙimar canjin ku kuma ƙara ROI ɗin ku ta bin waɗannan mafi kyawun ayyuka.

Yin amfani da sake yin niyya tare da Adwords tare da dandamali na kafofin watsa labarun hanya ce mai tasiri don haɗi tare da abokan ciniki na yanzu da masu yuwuwa. Facebook hanya ce mai kyau don gina abubuwan ku, yayin da Twitter ke da sama da kashi saba'in cikin dari na maziyartan sa na wata-wata suna wayar hannu. Don haka tabbatar da tallan ku suna jin daɗin masu amfani da wayar hannu. Sake yin niyya tare da Adwords zai taimaka muku ɗaukar hankalin masu sauraron ku kuma canza su zuwa abokan ciniki masu biyan kuɗi.

Hakanan ya kamata ku fahimci nau'ikan nau'ikan talla don Adwords. Bayar da CPC yana taimaka muku haɓaka canjin ku, yayin da bin diddigin juyawa mai ƙarfi yana tura abubuwan gani. Yana da mahimmanci don zaɓar samfurin da ya dace bisa ga takamaiman manufofin ku. Ka tuna cewa kowane dandalin talla yana aiki daban. Saboda haka, ya kamata ku zaɓi wanda ke da ma'ana don KPIs da kasafin ku. Tabbatar cewa kun san nau'ikan tallace-tallace daban-daban don ku iya inganta kamfen ɗin ku daidai.

Dabarar sake yin niyya ta yanar gizo tana ba ku damar aika tallace-tallace zuwa masu amfani da ba a san su ba bisa tarihin binciken yanar gizon su.. Wannan hanyar tana ba ku damar nuna tallace-tallacen da suka dace da samfuran da baƙi suka gani a baya. Ta hanyar yin amfani da sake tallan imel, Hakanan zaka iya aika tallace-tallace zuwa katunan da aka watsar. Idan kun kasance sabon zuwa talla, Google Adwords wuri ne mai kyau don farawa. Sake yin niyya tare da Adwords hanya ce mai inganci don tabbatar da cewa mutane da yawa suna ganin tallan ku.

kari

Lokacin da kuka kafa talla, kuna da zaɓuɓɓuka da yawa. Kuna iya zaɓar daga nau'ikan kari na talla iri-iri, dangane da burin ku. Yawancin masu talla sun zaɓi yin amfani da kari na saƙo don haɗa abokan ciniki masu yiwuwa. Suna da sauƙin saitawa da aiki akan jadawalin. Waɗannan abubuwan haɓaka suna kama da Ƙarfafa Saƙo da Ƙara Kira. Koyawan Google zai bi ku ta hanyar saita kari na App. Idan kuna da wasu tambayoyi ko kuna son ƙarin sani, za ku iya tuntuɓar Google kai tsaye.

Ƙarin Sitelink kyauta ne kuma yana bawa masu kallo damar kiran kasuwancin ku. Hakanan zaka iya zaɓar Tsawon Kira, wanda ke ba masu kallo damar kiran tallan. Irin wannan fadada talla yana ba da damar ƙarin bayani game da samfura da sabis na kamfani. Daga karshe, yana ba ku damar yin ƙarin tallace-tallace. Amma, kafin ka fara aiwatar da waɗannan kari na talla, kuna buƙatar yanke shawara ko sun dace da kasuwancin ku.

Yayin da kari na talla na iya ƙara ƙimar danna-ta, za su iya ƙara girman tallan ku da shaharar ku. Bi da bi, talla mai tsayi yana da yuwuwar dannawa kuma zai kawo ƙarin zirga-zirga. Bugu da kari, yin amfani da tsawo na talla na iya taimaka muku bambanta kasuwancin ku da masu fafatawa. Kuma, yayin da kari na talla ba a yi amfani da su ba, za su iya inganta aikin kamfen ɗin ku na Google Adwords.

Wata hanya don amfani da kari na farashi don Adwords shine haɗa ƙarin bayani game da samfura da sabis ɗin da kuke siyarwa. Yana da kyakkyawan ra'ayi don haɗi zuwa samfurori da ayyuka waɗanda ke da alaƙa da kalmomin shiga cikin rukunin tallan ku, tunda yana ƙara yuwuwar samun juyi akan shafukan saukowa bayan dannawa. Duk da haka, idan tallan ku bai dace ba, masu amfani za su matsa zuwa wani tallan da ba ya magana da bukatunsu.

Extensions na Sadarwa wani sanannen tsawo ne na Google AdWords. Suna bayyana a cikin zaɓin tambayoyin da bincike kuma suna ba abokan ciniki ƙarin zaɓuɓɓukan tuntuɓar, kamar adireshin imel. An tsara waɗannan kari don zama mafita mai sauƙi don samar da jagora kuma don haɗa abokan ciniki masu yuwuwa tare da kasuwanci. Lokacin da abokin ciniki ya danna kan tsawo na sadarwa, za a tura su zuwa gidan yanar gizon kasuwancin ku inda za su iya neman ƙarin bayani game da samfur ko sabis.

Google Adwords can be a very successful part of your marketing strategy. Google offers free tools to help you run your campaign easily, including a forum. Clearly quantifying your goals and understanding how to measure success is key to success. It is very important to know why you’re using AdWords and how to track it effectively. The following are some tips to get started with AdWords. Keep reading to learn more about these powerful advertising tools.

Farashin kowane danna

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. The cost of each click on your ad is known as Cost Per Click (CPC). There are some tips you can follow to lower the cost of your ad campaign. Na farko, use long tail keywords with low search volume, but recognizable search intent. Use shorter, more generic keywords when possible. These keywords will attract more bids.

To determine your cost per click, you should first know your quality score. Quality score is tied to the keywords and ad texts on your ad. High Quality Scores indicate relevancy and therefore a lower CPC. Hakanan, keep in mind that the higher your CTR, mafi kyau. Duk da haka, as competition increases, the cost per click may increase, so keep an eye on this number and try to optimize your ad to reflect its relevancy.

A ƙarshe, keep in mind that cost per click varies depending on the product. Mafi girman CPC, the more likely you are to be clicked by the customer. Misali, a law firm that deals with accidents would naturally bid higher than a business that sells Christmas socks. While the cost per click may seem high for a $5 Christmas sock, it may not be profitable for an attorney to advertise for a term involving an accident.

The cost per click varies greatly between industries. A legal firm, misali, would charge $6 kowane danna, while an e-commerce website would pay $1. Geotargeting is a great way to avoid irrelevant clicks and increase your CTR. This tactic is very effective for marketers who have physical locations within a specific area. The CTR will increase, while the Quality Score will improve. Overall, it’s a worthwhile investment.

Cost per click is a basic metric used in advertising and is used to set the maximum cost per click on Google AdWords campaigns. Cost per click can vary depending on the ad’s target keyword and budget size. It is important to know what your maximum CPC is, as it may be higher than the actual cost of a click. There are also two types of CPC: manual and automatic.

Bin sawun canji

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Conversion tracking is an excellent way to keep track of these actions. It is important to implement the same variable for every campaign you run so that you can see how many people have visited your site after clicking on your ads. Here are some ways to implement conversion tracking for Adwords:

o Identify which conversions are the most important. If a visitor is signing up for two charity races, that would count as two conversions. Hakazalika, if a visitor downloads a piece of content, this would be a single conversion. Identify which conversions are the most important and adjust your conversion tracking settings to reflect this. Once you have determined how to track conversions, you will be able to see which keywords are generating the most traffic and which ones are driving the most profit.

To track view-through conversions, choose the “View through conversion window” zaɓi. This option is located in the Advanced Settings section of your account. It tracks people who view your ad but do not click it. These people may return to your website in the future and convert, but not immediately. When deciding on this attribution model, select the amount of time that has passed since the visitor last viewed your ad. If your site is not generating any revenue, use a higher number for view-through conversions.

If your ads generate phone calls, it’s important to track these calls. Adding conversion tracking codes to your website’s landing page will help you understand which campaigns are most profitable for you. Once you know how many phone calls a particular ad has gotten, you can optimize your campaign. There are a few basic steps to set up conversion tracking for Adwords. This includes the creation of a Global Site Tag and configuring it to your current implementation.

Na gaba, determine what category the user clicks on. Conversions fall into several categories. You can choose to measure all types of conversions, from lead generation to page views to sign-ups. You can also include “other” to compare various types of conversions. Misali, you can compare conversions from people who visited your website but didn’t buy anything. Adding these types of conversions to a category will help you compare the various types of conversions for the same audience.

Binciken keyword

In order to get the most out of your keyword research, you must first understand your industry, manufa masu sauraro, da samfur. Sannan, you must create a buyer persona based on related keywords and interrelated search terms. By using this information, you can create relevant content that is tailored to your audience. You can use the keyword research to craft content that addresses the needs of this target audience. Ta hanyar bin waɗannan matakan, you will be on your way to achieving higher rankings and more traffic.

You can find relevant information by gathering a list of resources. A good place to start is the EBSCOhost database, which has more than four million articles. You can search for multiple forms of the same word, kamar “address”, “price range,” ko “car insurance.” Hakanan, when you type a keyword, use quotation marks to make sure that you are using the most exact terms. Once you have a list of relevant keywords, you can then start writing your content with them.

Using keyword research is essential for SEO. By identifying popular topics and keywords, you can optimize your website and target more potential customers. In addition to ensuring better organic search engine rankings, keyword research allows you to choose a larger strategy for your advertising campaign. By understanding the interests and behaviors of your target audience, you can also determine whether the topic is competitive. Using the right keywords will help you reach a wider audience and convert visitors into customers.

The best way to start your AdWords campaign is by researching popular terms for your business. This is because these terms have the highest search volume. It is vital to determine the right combination of high and low volume keywords that will yield optimum results. There are many ways to refine your keyword research, but the most effective one is to focus on your specific audience. The more focused your audience is, the less PPC you need to spend on your campaign.

A good keyword research tool offers free and paid trials for the most popular keywords. You can use these free trials to get a feel for the tool before spending any money. You can also use the keyword research tools provided by Google to see which keywords are causing the most traffic to your site. This is an essential part of a good SEO strategy, and using these tools will help you create the perfect keyword strategy. When you have your keyword strategy set, you can start implementing your strategies to ensure that your website ranks well in the search engines.

Sake sayarwa

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing is an excellent way to get users back into the sales funnel, which gives you countless opportunities to convert them. AdWords remarketing allows you to segment your audience by language, income, and education. Remarketing works much the same way. It creates a list of users who have already visited your site, and who have shown an interest in your product or service.

Remarketing with AdWords has become a hot topic over the past five years. Retargeting is a buzzword, and it is nearly half as popular in France, Russia, and China as it is in the US. But how does it work? It’s easy to get confused with all the acronyms. Here’s a quick primer. Kuma ku tuna, remarketing doesn’t work just because it costs more.

Before you use Google AdWords for advertising your business, you must understand how it works. Google sets up ad groups to make the management of your ads easier. Each campaign contains one ad and a variety of keywords, including phrase match and broad match. When you set your keyword match to broad, Google sets your ad copy to be relevant anywhere a user types it. You can then customize your ad copy to reach your target audience.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, then you’ve come to the right place. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Bayan haka, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. The course will also teach you how to create conversion tracking, track phone calls, da tallace-tallace, and measure revenue and form submissions. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. You’ll learn about how to use specialised Ad reports, remarketing strategies, machine learning functionality, and competitor research. There’s no better way to improve your results than with a course that teaches you how to make money online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, while reaping the benefits.

While this is an excellent way to learn about Google AdWords, you can also find video tutorials that cover the basics of this marketing program. Many of the videos on this channel are provided by Google Partners. A gaskiya, the latest one was posted on February 16, 2016, and the information is still relevant. These tutorials are structured for those pursuing certification, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. Na farko, select the category of your campaign. Sannan, select the goal you wish to reach. You can choose between sales, jagora, website traffic, product and brand consideration, and brand awareness. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

Once you’ve chosen your keywords, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. A ƙarshe, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, samfur, or service, it is important to address the pain point of the persona. Misali, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. Ga hanya, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. Ga hanya, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, you can track the results of your paid search campaign. Ga hanya, you can monitor your success and save money. AdWords is an excellent way to promote your business online. Here are some tips for you to follow:

Track the results of Adwords campaigns in Google Analytics. Adwords reports include a column called “Abubuwan Taɗi,” which will tell you how many conversions your ad campaign has gotten. In addition to ad views, you can also see your CPC, which shows you how much you spent for each click. You can use this information to determine whether you’re overpaying for your ad campaigns or not.

One way to track AdWords conversions is to set up a pixel. This pixel can be placed on all pages of your website and used to target remarketing campaigns. To track AdWords conversions, you need to track more than just clicks. A click tells you how many people clicked on your ad, but it doesn’t tell you whether they acted on it once they reached your website. While clicks can tell you a lot about your campaign’s effectiveness, you need to know how many people actually converted.

Kafin ka fara da AdWords, dole ne ku fahimci CPA, madaidaicin tayin AdWords, da mahimmancin bin diddigin juzu'ai. Juyawa sakamakon tafiya daga keyword zuwa shafin saukarwa zuwa siyarwa. Google Analytics na iya taimaka muku wajen bin diddigin tafiyar. Sabis ne na Software-as-a-Service kyauta. Da zarar kun fahimci waɗannan ra'ayoyin, za ku iya fara amfani da AdWords don haɓaka kasuwancin ku.

Farashin

Yana da mahimmanci don ware kasafin kuɗi don kamfen ɗin Adwords. Yayin da Google ke ƙayyade matsakaicin CPC, farashin kowane danna ya bambanta. Ya kamata ku saita kasafin kuɗi na yau da kullun na PS200, amma wannan na iya bambanta dangane da alkukin kasuwancin ku da zirga-zirgar gidan yanar gizon da ake tsammanin kowane wata. Don saita kasafin kuɗi na yau da kullun don yakin Adwords, raba kasafin ku na wata-wata da 30 don samun kimanta farashin da aka danna. Don ingantacciyar farashi ta ƙiyasin dannawa, ya kamata ku karanta takaddun taimako da aka haɗa tare da Adwords.

Yin amfani da Cost Per Conversion ko hanyar CPA don ƙididdige farashi akan kowane saye hanya ce mai kyau don fahimtar tasirin dabarun tallanku., kuma zai iya taimaka muku sarrafa kasafin ku. Kudin kowane saye yana auna adadin mutanen da za su iya kammala aikin da ake so. Adwords yana amfani da lamba mai ƙarfi akan shafukan saukowa don bin ƙimar canjin canji. Ya kamata ku yi niyya don ƙimar juzu'i na aƙalla 1%. Wannan hanyar tana ba ku damar daidaita kuɗin ku don tabbatar da cewa kasafin kuɗin ku ya kasance cikin iyakokin kasafin kuɗin tallanku.

Farashin AdWords na iya zama barata ta hanyar ribar da kuke samu daga sabon abokin ciniki. Watau, idan kun kasance kasuwancin sabis, ya kamata ku ƙayyade ƙimar rayuwar abokin ciniki, duka a farkon tuntuɓar kuma a kan dogon lokaci. Yi la'akari da misalin kamfanin sayar da gidaje. Matsakaicin ribar kowane siyarwa shine $3,000, kuma ba za ku ga yawan maimaita kasuwanci ba. Duk da haka, Maganar magana-baki na iya samun ɗan fa'idar rayuwa.

Kamar kowane sabis, kuna buƙatar la'akari da farashin biyan kuɗi. Yawancin software na PPC suna da lasisi, kuma kuna buƙatar ƙididdige ƙimar biyan kuɗi. Duk da haka, WordStream yana ba da kwangiloli na watanni 12 da zaɓin da aka riga aka biya na shekara-shekara, don haka za ku iya yin kasafin kuɗi daidai. Yana da mahimmanci a fahimci abin da kwangilarku ta ƙunsa kafin yin rajista don ɗaya daga cikin waɗannan tsare-tsaren. Amma ku tuna, Farashin kowane danna har yanzu yana da ƙasa sosai fiye da jimlar farashin AdWords.

Yin niyya

Tare da haɓakar hanyar sadarwar abun ciki, yanzu za ku iya mayar da hankalin tallanku akan takamaiman sassan abokin ciniki. A baya, dole ne ka ƙara jerin masu sauraro ko lissafin sake tallace-tallace don ƙirƙirar takamaiman yaƙin neman zaɓe ga kowane. Yanzu, za ku iya niyya kamfen talla zuwa takamaiman sassan masu amfani, kuma za ku iya ƙara yawan juzu'i tare da waɗannan kamfen da aka yi niyya. Wannan labarin zai sake nazarin nau'ikan niyya guda biyar da ke akwai a gare ku akan Google Adwords. Za ku koyi dalilin da ya sa ya kamata ku yi niyya ga masu sauraron ku bisa abubuwan da suke so da halayensu.

Niyya na samun shiga yana ba ku damar kai hari ga mutane ta hanyar samun kudin shiga. Yana aiki ta hanyar nazarin bayanan da ake samu na jama'a daga Sabis na Harajin Cikin Gida. Google AdWords yana cire wannan bayanin daga IRS kuma ya shigar dashi cikin yakin ku. Hakanan zaka iya amfani da niyya na wuri tare da Lambobin Zip. Google Adwords yana ba da kuɗin shiga da lambar zip. Wannan yana sauƙaƙa samun abokan ciniki bisa takamaiman wurare. Hakanan zaka iya amfani da waɗannan hanyoyin niyya tare da yanayin ƙasa, wanda ke ba ka damar kai hari ga tallace-tallace zuwa wani yanki na musamman.

Niyya na mahallin yana daidaita tallace-tallace zuwa abubuwan da suka dace akan shafukan yanar gizo. Tare da wannan fasalin, Za a nuna tallan ku ga mutanen da ke sha'awar wasu batutuwa ko kalmomi. Misali, alamar takalman wasan motsa jiki na iya sanya talla a kan blog mai gudana idan mai gudu ya karanta game da takalma. Mawallafin yana duba abubuwan da ke cikin shafin don ƙarin matsayi mai dacewa. Tare da wannan fasalin, za ku iya tabbatar da cewa an yi niyya ta tallan ku zuwa tushen abokin cinikin ku.

Nuna Adwords ta wuri wata hanya ce mai ƙarfi don kaiwa masu sauraron ku hari. Idan kana son kai hari ga takamaiman masu sauraro, zaka iya amfani da wuri da matsakaicin matakan samun kudin shiga. Tare da waɗannan masu canji guda biyu, za ku iya rage yawan masu sauraron ku yayin da kuke rage kashe kuɗin talla. Sannan, za ku iya rage yakin tallanku ta hanyar kai hari ga mutanen da ke sha'awar samfur ko sabis ɗin ku kawai. Don haka, yaya kuke rage masu sauraron ku?

Samfurin yin ciniki

Ya kamata kamfen adwords mai nasara ya yi niyya fiye da alƙaluma ɗaya. Kodayake abun cikin ku zai dace da duk masu sauraro, yana iya zama abin sha'awa ga wasu rukunin mutane kawai. A irin wannan yanayin, zaka iya amfani da aiki da kai don kai hari ga wannan rukunin alƙaluma. Ta hanyar bin diddigin ayyukan kamfen ɗin ku, za ku iya daidaita dabarun ku yadda ya kamata. Bayan haka, Hakanan zaka iya saita ƙa'idodin aiki da kai don samun faɗakarwa a duk lokacin da CPC ɗin ku ta hau ko CPA ɗin ku ta faɗi.

Yin amfani da dabarar tayin mai sarrafa kansa yana fitar da zato daga tallace-tallacen da aka biya, amma idan kuna son samun sakamako mafi girma, ya kamata ku yi amfani da dabarar neman da hannu. Yayin da tayin ku yana wakiltar adadin da kuke son kashewa akan takamaiman kalma, ba ya ƙayyadad da ƙima ga waccan kalmar. Wannan saboda Google ba ya son ba da babban sakamako ga wanda ya kashe mafi yawan kuɗi.

Don zaɓar mafi inganci samfurin tayi don yakin tallan ku, ya kamata ku tsara kamfen ɗin ku ta hanyar da za ta haɓaka hangen nesa na keyword. Misali, idan kuna son haɓaka ƙimar canjin ku, Ya kamata tayin ku ya zama babba don fitar da ƙarin zirga-zirga. A madadin, idan kuna son ƙara yawan canjin ku, tafi don yakin neman farashi-kowa-da-saye. Duk ya dogara da bukatun ku, amma yana da kyau a yanke shawarar da aka sani dangane da masu sauraron ku.

Bayan haka, lokacin da kuke gwada tallan ku, za ka iya zabar masu gyara tayi don takamaiman lokutan rana, alƙaluma, da na'urorin lantarki. Misali, za ku iya zaɓar lokacin tallan ku don nunawa a shafi na ɗaya daga cikin sakamakon binciken Google. Adadin da kuke bayarwa kuma zai dogara ne akan tsawon lokacin da masu sauraron ku da kuke so su yi don siye ko juyawa. A madadin, za ka iya zaɓar iyakance kasafin kuɗin ku akan takamaiman kalmomi masu mahimmanci da ƙaddamar da takamaiman masu sauraro tare da takamaiman tallace-tallace.

Farashin canji

Manyan masana'antu masu canzawa a cikin ƴan shekarun da suka gabata sune waɗanda ke cikin Inshorar, Kudi da Dating masana'antu. Yau, masana'antar soyayya ta zarce duk sauran masana'antu a cikin farashin canji, matsakaita kusan kashi tara bisa dari. Sauran masana'antun da ke wuce gona da iri su ne Sabis na Masu amfani, Shari'a, da Motoci. Abin sha'awa, masana'antun da ke da mafi girman farashin canji ba lallai ba ne su sami mafi kyawun samfura ko ayyuka. A maimakon haka, ƙila suna amfani da dabarun haɓaka juzu'i da gwaji tare da tayi daban-daban.

Matsakaicin adadin canjin PPC ya kusan 3.75% domin nema, kuma 0.77% don nunin cibiyoyin sadarwa. Farashin canji ya bambanta da masana'antu, tare da Dating da Personal masana'antu samar 9.64% na duk jujjuyawar AdWords da Shawarwari da Kayayyakin Gida suna haɓaka mafi ƙasƙanci. Bugu da kari, Adadin jujjuyawar hanyar sadarwar Nuni ta Google sun yi ƙasa da na kowace masana'antu. Wannan ba yana nufin cewa babu wani wurin ingantawa ba.

Babban canjin canji wani abu ne da yawancin kamfanoni ke so. Duk da yake ba shi yiwuwa a cimma a 10 ƙimar juzu'i bisa ɗari, kana buƙatar tabbatar da cewa yawan juzu'in ku ya isa ya fitar da sakamako mai riba. Farashin canji a cikin Adwords ya bambanta kuma yana da mahimmanci don zaɓar hanyar da ta dace don bukatun kamfanin ku. Ya kamata ku yi niyya don canjin canjin 10% ko fiye, wanda ake ganin kyakkyawan sakamako ne.

Duk da yake kyawawan ayyukan haɓakawa akan rukunin yanar gizo suna da mahimmanci don haɓaka ƙimar canjin PPC ɗin ku, akwai kuma abubuwan gefen yaƙin neman zaɓe waɗanda yakamata a inganta su don dannawa masu inganci. Na farko, ka tabbata ka zaɓi talla mai ban sha'awa da shafi mai saukowa. Sannan, gano mafi kyawun masu sauraron ku da dandamali. Na biyu, tabbatar kun inganta tallan ku don dannawa masu inganci. Adadin juyawa akan AdWords don bincike da nuni sun yi daidai da matsakaicin tallace-tallacen ecommerce, wanda talakawan a game da 1.66% kuma 0.89%. Kuma a karshe, tabbatar da cewa tallan ku suna aiki tare da gidan yanar gizon ku kuma sun dace da abubuwan da ke cikin rukunin yanar gizon ku.

Kafa kamfen

Domin ƙirƙirar yakin talla mai nasara, kuna buƙatar tabbatar da cewa an yi niyya ga mahimman kalmomin ku daidai. Akwai matakai da yawa da za ku iya ɗauka don inganta ayyukan kamfen ɗin ku. Mafi ban sha'awa na gudanar da kamfen na Google Adwords shine inganta tallan ku da shafukan sauka. Mataki na gaba shine canzawa zuwa Yanayin Gwani. A cikin wannan yanayin, za ku iya zaɓar manufa don yaƙin neman zaɓe ku, kamar jujjuyawa, jagora, ko tallace-tallace. Saitin tsoho zai nuna maka talla mafi inganci, don haka za ku iya zaɓar mafi kyawun tallan da zai dace da masu sauraron da aka yi niyya. Duk da haka, idan ba ku son zaɓar takamaiman manufa, za ku iya saita yakin ba tare da jagorar manufa ba.

Wani bangare na saitunan kamfen shine jadawalin talla. Jadawalin talla zai ƙayyade kwanakin da tallan ku zai bayyana. Kuna iya canza wannan bisa ga yanayin kasuwancin ku. Hakanan zaka iya canza saitunan jujjuya talla, amma a yanzu, yana da kyau a bar shi a tsoho. Baya ga jadawalin talla, za ku iya keɓance tallace-tallacenku ta amfani da nau'ikan talla daban-daban da ke akwai.

Da zarar kun gama ƙirƙirar yakin ku, kuna buƙatar shigar da bayanan lissafin ku da hanyoyin biyan kuɗi. Kuna iya zaɓar amfani da katin kiredit, katin zare kudi, asusun banki, ko lambar talla don ba da kuɗin kamfen ɗin ku. Ta hanyar bin waɗannan matakan, za ku yi kyau kan hanyarku don gudanar da yakin neman zabe na AdWords mai nasara. Wannan labarin zai bi ku ta hanyoyi daban-daban don saita yakin a cikin Google Adwords.

Idan kun kasance sababbi ga Adwords, kuna iya mamakin yadda za ku ƙara yawan kuɗin ku. Akwai abubuwa da yawa da za a yi la'akari da su yayin haɓaka yakin neman nasara, gami da Kudin da aka danna (CPC), Dabarun yin ciniki, Danna-ta hanyar ƙimar, da Kalmomi mara kyau. A cikin wannan labarin, za ku koyi yadda ake amfani da waɗannan kayan aikin yadda ya kamata don samun mafi yawan kuɗin kuɗin ku. Idan ba ku da tabbacin wane awo za ku bi, mun rushe asali.

Farashin kowane danna

Idan kuna son sanin nawa tallan ku ke kashewa, ya kamata ku sani cewa akwai abubuwa da yawa da ke ƙayyade adadin kuɗin da kuke kashewa kowace dannawa. Kalmomin ku, talla rubutu, shafi na saukowa, da ingancin maki duk suna taka rawa a cikin adadin da kuke kashewa ta dannawa. Don inganta CTR ku, tabbatar da cewa duk waɗannan abubuwan sun dace da kasuwancin ku. Samun babban CTR zai gamsar da Google cewa gidan yanar gizonku ya dace da kalmomin neman da mutane ke rubutawa.

Ɗaya daga cikin mahimman abubuwan da za a tuna shine matsakaicin farashi a kowane danna don AdWords (CPC). Yayin da wannan lambar zata iya bambanta sosai, gabaɗaya bai kai dala ɗaya ba. Matsakaicin CPC don kasuwancin e-commerce shine $0.88, don haka yin umurni $5 don lokacin da ke da alaƙa da safa na hutu ba zai zama mara riba ba. Idan safa sun kasance $3, Matsakaicin CPC zai ragu sosai. Ya kamata koyaushe ku tabbatar da bin diddigin kuɗin ku tare da madaidaicin takaddar Google ko makamantansu.

Duk da tsadar AdWords, har yanzu yana yiwuwa a kiyaye kasafin kuɗin tallan ku cikin rajistan. AdWords yana ba ku damar geotarget abokan cinikin ku dangane da wuri, harshe, da na'urar. Bugu da kari, Kuna iya amfani da Google Pay don biya har zuwa $1,000,000 a cikin lissafin Adwords. Kuna iya ƙara ƙima zuwa kamfen ɗin tallanku kuma ku biya su kowane wata ta hanyar lissafin kuɗi. Yawancin manyan masu talla sun riga sun yi amfani da wannan zaɓi don biyan abokan cinikin su.

Wani muhimmin al'amari da za a yi la'akari da shi shine farashin kamfen ɗin ku. Yawancin tallan tallace-tallace masu nasara sune waɗanda ke jagorantar mafi girman ROI, ba tare da rasa wani tallace-tallace ko damar jagoranci ba. Ya kamata ku kuma tuna cewa ƙananan farashi ba sa samar da zirga-zirga mai inganci. Sakamakon haka, Matsakaicin CPC ɗinku ba shine farashin da kuke biya ba, kuma kuna biyan kuɗi kawai don share iyakokin Ad Rank kuma ku doke masu fafatawa.

Dabarun yin ciniki

Don haɓaka ribar kamfen ɗin ku na Adwords, ya kamata ku yi amfani da dabarun ba da kyauta mai wayo. Wannan dabarar ita ce manufa ga waɗanda ba su da tabbacin waɗanne kalmomi ne za su kawo musu mafi yawan riba ko kuma ba su da lokacin da za su saita tayin da hannu.. Wannan dabarar ƙaddamarwa ta ƙunshi saita babban tayi don takamaiman kalmomi kuma kawai ya shafi waɗannan kalmomin. Irin wannan dabarar dabara za ta tabbatar da tallace-tallacen ku sun sami mafi girman bayyanar.

Za'a iya amfani da wannan dabarar siyarwa don haɓaka juzu'i. Zai nuna tallace-tallace lokacin da mutane ke neman keyword ɗin ku ko kusa da bambancin. Duk da haka, yana da tsada kuma. Ya kamata ku yi amfani da wannan dabarun kawai idan kasafin kuɗin ku yana da yawa. Wannan dabarar tana ceton ku lokaci mai yawa saboda tana sarrafa ayyukan ta atomatik. Amma yana iya zama bai dace da waɗanda ba su da lokacin bincike da gwada dabaru daban-daban. Mafi kyawun hanyar da za a yi amfani da shi don yaƙin neman zaɓe shine nemo wanda ya dace da masu sauraron ku da kasafin kuɗi.

Nufi don ƙara yawan juzu'i ta hanyar haɓaka tallan tallace-tallace waɗanda ke da yuwuwar haifar da ƙarin juzu'i. Yin amfani da wannan dabarun na iya inganta ROI na kamfen ɗin ku. Babban tayi zai haifar da ƙarin dannawa, amma zai kashe ku ƙarin kuɗi idan ya kasa fitar da juyawa. Don haka, lokacin zabar dabarun talla don kamfen ɗin ku na Adwords, ku tuna cewa wannan dabarar ba ta kowane mai talla ba ce.

Wannan dabarar tayin tayi kyau ga masu amfani da takamaiman manufa. Idan kuna ƙoƙarin ƙara dannawa ta hanyar ƙima ko ƙimar gani, CPM mai gani babbar hanya ce don cimma burin ku. Ƙarin juyawa da kuke samu don takamaiman farashi, yawan kudin da za ku samu. Wannan dabarar tayin zata kuma taimaka muku inganta alamar alamar ku da kuma ƙara wayar da kan ku. Don haka, yi amfani da wannan dabarar don haɓaka ribar ku. Duk da haka, Dole ne ku tuna cewa babu girman girman da ya dace da duk mafita idan ya zo ga zabar dabarun siyarwa.

Danna-ta hanyar ƙimar

Samun babban adadin danna-ta a cikin yakin Adwords alama ce mai kyau, amma idan tallan ku ya gaza canza baƙi zuwa abokan ciniki masu biyan kuɗi, sakamakon bai kai ga gamsarwa ba. Ƙirƙirar tallace-tallace masu dacewa waɗanda ke yin niyya ga kalmomin da suka dace shine mabuɗin don haɓaka ƙimar danna-ta, don haka yana da mahimmanci a gwada kowane kashi. Binciken keyword wani muhimmin bangare ne, don haka a tabbata tallan ku da aka biya sun dace da mutanen da ke neman samfuran ko ayyukan da kuke bayarwa.

Matsakaicin adadin danna-ta don yakin AdWords yana kusa 5% domin nema da 0.5-1% don nunin cibiyoyin sadarwa. Matsakaicin danna-ta yana taimakawa lokacin sake fasalin kamfen, kamar yadda suka nuna sha'awar m abokan ciniki. Hakanan za'a iya auna ƙimar danna-ta hanyar yawan zazzagewar abun ciki mai amfani. Sauƙaƙe wa abokan ciniki don sauke abun cikin ku, saboda hakan zai kara gamsuwar abokin ciniki, kuma a ƙarshe, yuwuwar su na siyan samfuran ku.

Don fahimtar yadda ake haɓaka CTR ku, duba bayanai daga nau'ikan asusun AdWords daban-daban. Misali, Asusun B2B yawanci suna da manyan CTR fiye da asusun B2C. Waɗannan asusun suna da yuwuwar samar da ƙwararrun jagora da sayar da abubuwa masu daraja. Ana iya bincika waɗannan asusun tare da ƙananan CTR ta amfani da samfurin asusun nasu, wanda ke nufin ba lallai ne sakamakon ba zai iya zama wakilcin manyan asusu ba.

Idan kuna gudanar da yakin neman-adre, Kuna iya tsammanin samun CTR mafi girma a cikin hulɗar soyayya ko masana'antar balaguro. Yaƙin neman zaɓe na iya ƙara CTR ɗin ku, kamar yadda masu amfani da gida suka amince da shagunan gida. Yayin da tallace-tallacen rubutu da hoto ba za su zama mai gamsarwa ba kamar waɗanda ake amfani da su don samar da gubar, tallace-tallace na bayanai na iya ƙarfafa sha'awar da kuma shawo kan masu kallo su danna su. Yana da muhimmanci a san cewa kowane keyword, ad, kuma jeri yana da nasa CTR.

Kalmomi mara kyau

Akwai dalilai da yawa don amfani da kalmomi mara kyau a cikin Adwords. Yin amfani da su zai taimake ka ka yi niyya ga masu sauraron da suka fi dacewa da kuma rage dannawar da ba a yi amfani da su ba. Bugu da kari, waɗannan kayan aikin za su taimake ka ka guje wa yin izgili a kan kanka ko cin mutuncin tunaninka. Don haka, ta yaya za ku yi amfani da kalmomi mara kyau? Kuna iya karantawa don gano dalilin da yasa kalmomi mara kyau suke da mahimmanci. Ga kadan daga cikinsu:

Mahimman kalmomi mara kyau suna nufin tsakiya ko mafi mahimmanci kalmar jumlar kalmar. Misali, idan kai mai aikin famfo ne, kana so ka tallata ga masu neman ayyukanka, ba ga masu neman aiki ba. Saboda haka, ainihin kalmarka ta mummunan shine “mai aikin famfo” kuma “mai aikin famfo.” Idan kuna tallan allon aiki, za ku yi amfani da kalmar “aiki” a matsayin korau keyword.

Wata hanya don gano munanan kalmomi ita ce duba rahoton Neman Neman ku. Amfani da wannan rahoto, za ku iya gano tambayoyin neman da ba su dace da alkukin ku ba. Ta amfani da kalmomi mara kyau, za ku iya inganta tallan tallanku. Misali, idan kana sayar da katifa, za ku iya zaɓar tallata katifa ga maza, amma ka gwammace ka maida hankali akan mata. Na maza, duk da haka, kalmomi mara kyau bazai zama masu dacewa ba.

Yayin da madaidaicin madaidaicin madaidaicin ba ya shafi daidaita jumla, zai hana tallace-tallace fitowa lokacin da tambaya tana da dukkan kalmomi da kalmomi marasa kyau. Madaidaicin madaidaicin madaidaicin zai kuma hana tallace-tallace fitowa a cikin tambayoyin nema masu ɗauke da waɗannan sharuɗɗan. Wadannan kalmomi mara kyau suna da kyau ga sunayen alamar da ke da dangantaka ta kusa da juna kuma don irin wannan tayi. Yana da mahimmanci a san abin da kalmomi mara kyau suke nufi a gare ku. Idan ba kwa son kashe kuɗi da yawa akan talla, kalmomi mara kyau sune hanya mafi kyau don sanya tallan ku ya dace.

Ƙirƙirar tallace-tallace tare da ƙimar danna-ta aƙalla 8%

Babban CTR ba shine kawai awo da ke da mahimmanci a talla ba. Kamfen talla na iya kasa canzawa saboda ba sa niyya ga mahimman kalmomin da suka dace. Don hana hakan, yana da mahimmanci a gwada kowane kashi na tallan ku. Binciken keyword wani abu ne mai mahimmanci, domin tallan ku da aka biya su dace. Idan kun kasa yin haka, za ku bata kudi.

Kuna iya ƙara ƙimar danna-ta hanyar yin tallan ku a matsayin mai gamsarwa gwargwadon yiwuwa. Gwada bayar da shawara ta musamman. Tabbatar da mayar da hankali kan shawarwarin siyar da ku na musamman kuma ku samar da fa'idodi masu ma'ana ga masu amfani da ku. Ta hanyar sauƙaƙe ɗaukar mataki, mutane za su yi yuwuwar danna ta tallan ku. Hakanan zai taimaka wajen rubuta kwafin talla mai ban sha'awa. Ta hanyar bin waɗannan matakan, za ku yi kyau kan hanyarku don ƙirƙirar tallace-tallace tare da danna-ta hanyar ƙima na akalla 8%.