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Akwai hanyoyi da yawa don tsara asusun ku na AdWords. A ƙasa zan rufe Broad match, Kalmomi mara kyau, Ƙungiyoyin talla na keyword guda ɗaya, da SKAGs. Wanne yafi aiki don kasuwancin ku? Ci gaba da karantawa don gano wace hanya ce mafi dacewa a gare ku. Anan akwai 'yan shawarwari don farawa. Sannan, za ku iya inganta yakin ku. Anan ga yadda ake haɓaka asusunku kuma ku sami mafi yawan daga Adwords.
Idan kuna son ganin ƙimar juzu'i mafi girma kuma ku rage farashin kowane danna, yi amfani da ingantaccen wasa mai faɗi a cikin Adwords. Dalilin shi ne cewa tallan ku za su fi dacewa da masu amfani da ku, kuma za ku sami ƙarin iko akan kasafin tallanku. Faɗin wasa a cikin Adwords na iya cinye kasafin kuɗin talla da sauri. An yi sa'a, akwai wasu hanyoyi masu sauƙi don gwada nau'ikan matches guda biyu. Ci gaba da karantawa don koyon yadda ake ƙara yawan kuɗin talla.
If your ad is showing for a search term that does not contain your keyword, use the Broad Match modifier. This will show your ad for related searches that may include synonyms and other variations of the keyword. Broad Match Modifier is one of the match types with a symbol. To add this modifier, click on the Keyword tab and click the + sign next to each keyword. Broad match modifiers are the most effective for driving quality leads.
Google’s experimentation with broad match in Adwords may hurt some advertisers, but it will not hurt your Quality Score. While many advertisers think that a high CTR is bad for their Quality Score, this isn’t the case. A gaskiya, negative keyword development will improve your Quality Score. Faɗin wasa CTR yana da mahimmanci ga matakin mahimmin mahimmin ingancin makin a AdWords fiye da daidai daidai CTR. Duk da haka, Kyakkyawan maɓalli CTR zai taimaka tallan ku don samun mafi girman dannawa.
Faɗin wasa a cikin Adwords yana da kyau ga masu talla waɗanda ba su da cikakkiyar jerin kalmomi. Zai iya kawar da sakamakon binciken da ba'a so kuma ya rage farashin dannawa, yana ba ku damar mai da hankali kan kalmomin da ke aiki ga masu sauraron ku. Lokacin da kuka haɗa kalmomi mara kyau tare da faɗin wasa, za ku iya ƙara inganta ROI ɗin ku. An gabatar da wannan zaɓin shekaru kaɗan da suka gabata amma bai sami kulawa ba har zuwa yanzu. Idan kun yi amfani da kalmomi mara kyau da kyau, za su inganta burin ku da ROI.
Kuna iya toshe amfani da jimlar sharuddan da jimloli daga yakin tallanku ta amfani da kalmomi mara kyau. Dole ne ku ƙara kalmomi mara kyau zuwa yakin ku, ko aƙalla ga wasu ƙungiyoyin talla, don kiyaye tallan ku daga fitowar waɗannan sharuɗɗan. Wannan zai iya taimakawa wajen adana kuɗi mai yawa. Ga yadda kuke yin wannan:
Bincika Google don nemo kalmomi mara kyau. Buga a cikin keyword cewa kana so ka yi niyya kuma ga abin da ka samu. Ƙara kowane tallace-tallace maras so zuwa jerin kalmomin AdWords mara kyau. Hakanan zaka iya bincika Console na Bincike na Google da nazari don gano waɗanne kalmomi ne ke samar da mafi yawan zirga-zirga a gare ku.. Tabbatar ƙara waɗannan sharuɗɗan zuwa lissafin ku. Zai ba ku ra'ayin waɗanne ne ya cancanci cirewa daga kamfen ɗin tallanku.
Muhimmin maɓalli mara kyau yana nufin kalmar a cikin jumlar kalmar kalma wacce ita ce mafi mahimmanci ga yaƙin neman zaɓe ku. Idan kuna tallata mai aikin famfo, ba kwa son kai hari ga masu neman ayyukan yi. Masu neman mai aikin famfo, misali, zai shiga “mai aikin famfo”, wanda zai zama core korau keyword. Faɗin madaidaicin kalmomi mara kyau, a wannan bangaren, hana tallan ku fitowa lokacin da mutum ya rubuta duk kalmomin jumlar kalmar.
Yi amfani da madaidaicin wasa mara kyau ko madaidaicin jumla don toshe tallace-tallace. Babban wasa mara kyau zai toshe tallace-tallace don bincike tare da kalmomi mara kyau guda biyu. Irin wannan madaidaicin faffadan wasa ba zai nuna tallace-tallace ba idan tambayarka ta ƙunshi duk kalmomin kalmomin mara kyau, amma wasu daga cikinsu za su bayyana a cikin binciken. Madaidaicin madaidaicin mara kyau shine mafi kyawun amfani dashi don samfura ko tayi masu kama da juna, kuma ba kwa son mutane su yi amfani da ba daidai ba. A wannan yanayin, mummunan wasa mai faɗi zai yi.
Idan kuna ƙoƙarin fitar da ƙima masu inganci don tallanku, ya kamata ku yi amfani da ƙungiyoyin talla na keyword guda ɗaya. Waɗannan tallace-tallacen sun keɓance sosai ga kalma ɗaya, kuma kwafin talla zai kasance 100% dacewa da waccan kalmar. Lokacin ƙirƙirar ƙungiyoyin talla na kalma ɗaya, duba danna ta hanyar ƙimar, ra'ayi, da kuma gasar kalmomin maɓalli guda ɗaya. Kuna iya amfani da mai tsara kalma don zaɓar waɗanda suka dace.
Ƙungiyoyin talla na keyword guda ɗaya hanya ce mai kyau don gwada bambancin kwafin talla daban-daban da haɓaka kamfen ɗin ku. Duk da haka, za ka iya gano cewa ƙungiyoyin talla na keyword guda ɗaya suna ɗaukar ƙarin lokaci don saitawa da sarrafa fiye da ƙungiyoyin tallan kalmomi masu yawa. Wannan saboda suna buƙatar saitin talla daban don kowane mahimmin kalma. Tare da kamfen ɗin kalmomi da yawa, za ku sami ɗaruruwan kalmomi masu mahimmanci, kuma ya fi rikitarwa don sarrafawa da nazarin su duka.
Baya ga haɓaka ƙimar canjin ku, Ƙungiyoyin tallace-tallace na keyword guda ɗaya kuma za su iya inganta mahimmancin tallan ku. Tunda ana tsammanin masu amfani zasu yi amfani da Google don nemo bayanai, suna sa ran ganin sakamakon da ya dace. Tallace-tallacen da suka ƙunshi kalmar bincike iri ɗaya kamar masu sauraro za su haifar da ƙarin dannawa da juyawa. SKAGs kuma kyakkyawan zaɓi ne don tallan samfura ko ayyuka da yawa. Daga karshe, za ku yi farin ciki da sakamakonku idan kun yi amfani da ƙungiyoyin talla na kalma ɗaya maimakon ƙungiyoyin tallan samfura da yawa.
Yayin da ƙungiyoyin tallace-tallace na keyword guda ɗaya ba su dace da kowane nau'in kasuwanci ba, babban zaɓi ne idan kuna neman haɓaka ƙimar ƙimar ku kuma ƙara ƙimar danna-ta hanyar. Waɗannan ƙungiyoyin tallan ƙayyadaddun ƙayyadaddun abubuwa ne kuma za su taimaka muku ƙarin fahimtar CTR ɗin ku. Ta hanyar haɓaka dacewar tallan ku, you will be able to lower your CPC. You will also benefit from a better quality score, which will result in lower conversion costs.
SKAGs in Adwords allow you to customize your ads to specific keywords. This increases relevance to Google, as well as your ad’s quality score. Quality score is one of the most important factors to consider when deciding how to optimize your campaign. Traditional ad groups typically have several keywords in each ad group. Changing your ad can increase your CTR for certain keywords, while lowering it for others. Ads with SKAGs have more relevant ads that achieve a higher CTR and lower CPA.
When setting up SKAGs, you should make sure that you use the same label on each keyword. Ga hanya, when one keyword triggers another, the ad won’t show. Hakazalika, idan kalma ɗaya ba ta dace da jumla ba ko daidai daidai, tallan ba zai bayyana ba. Wannan ba babban batu ba ne idan kun riga kuna da kyakkyawan ra'ayi na yadda kalmomin ku ke aiki.
Kuskuren gama gari da yawancin masu talla ke yi shine yin amfani da SKAG da yawa. Haɓaka kasafin talla ɗin ku ta amfani da kalmomin da ba su dace ba hanya ce ta tabbatacciya don ɓarna kuɗin ku. SKAGs suna taimaka muku tace kalmomi mara kyau kuma suna sauƙaƙa don saka idanu akan ayyukanku. Wannan kyakkyawan ra'ayi ne, idan kana da daruruwan keywords. Hakanan yana tabbatar da cewa tallan ku sun dace da baƙi’ bukatun.
SKAGs a cikin Adwords babbar hanya ce don raba kamfen ɗin ku da manufa zoekwoorden masu dacewa. Idan kuna da ƙungiyoyin tallan maɓalli ɗaya da yawa, kowanne ya kasance yana da shafin saukarsa. Hakanan zaka iya ƙirƙira gwargwadon yawansu 20 Kungiyoyin talla guda ɗaya. Waɗannan za su taimake ka ka sami mafi yawan asusun AdWords. SKAG ɗaya na iya ƙunsar kamfen da yawa.
Lokacin ƙirƙirar shafin saukarwa don yakin Adwords ɗin ku, akwai abubuwa da yawa da ya kamata a yi la'akari. Baƙi waɗanda suka danna kan talla ko hanyar haɗin rubutu yawanci suna tsammanin samun abun ciki wanda yayi kama da abin da suke nema. Idan ba ku da abun ciki mai dacewa akan shafin saukar ku, Wataƙila baƙi za su danna nesa. A maimakon haka, mayar da hankali ga samar da bayanai masu dacewa waɗanda za su iya taimaka musu wajen yanke shawara. Tabbatar cewa shafin saukar ku yana da sauƙi don kewayawa, ya ƙunshi bayyanannen kira zuwa aiki kuma yana ba mai amfani abin da suke buƙata.
Abubuwan da ke kan shafin saukar ku ya kamata ya ƙunshi mahimman tambayoyin kuma ya zama mai sauƙin karantawa. Ka guje wa rikice-rikice, rubutu mai ban sha'awa da faɗowa. Shafin saukar da Invision shine kyakkyawan misali. Yana da tsabta kuma kawai ya ƙunshi batu guda na aiki, amma da “Kalli Bidiyo” an haɗa gwaninta a cikin akwatin haske, wanda baya kawo cikas ga tuba. Mafi sauƙi shine kewayawa, mafi girman canjin canjin ku.
Dacewar wani muhimmin abu ne. Masu ziyara zuwa shafin saukar ku za su zo da takamaiman niyya, don haka dole ne ku tabbata shafinku nan take yana nuna dacewa. Dole ne ya taimaka musu su sami bayanan da suke buƙata kuma su shawo kan su cewa suna kan shafin da ya dace. Mafi girma da dacewa, mafi girman ƙimar ingancin ku zai kasance kuma tallan ku zai yi girma kuma zai ragu. An jera a ƙasa wasu mahimman abubuwan shafi na saukowa don Adwords.
Hakanan ya kamata shafin saukar ku ya kasance mai dacewa da kalmar da kuke nufi. Misali, idan kana amfani da keyword “saya takalma,” kuna son tabbatar da cewa shafin saukar ku ya dace da manufar mai nema. Abubuwan da ke cikin shafin saukar ku zai dogara ne akan kalmomin ku kuma zai ƙayyade Makin Ingancin ku. Yin amfani da mafi kyawun ayyuka zai ƙara ƙimar canjin ku. Tare da mafi ingancin Maki, za ku iya rage kuɗin tallan ku da kuma ƙara yawan dawowar ku kan saka hannun jari.
