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Don fara yakin Adwords, yakamata ku bincika ta gidan yanar gizon ku don mahimman kalmomin da suka shafi kasuwancin ku. Bayan wannan, ya kamata ka zaɓi nau'in wasa, wanda ke bayyana yadda Google yayi daidai da kalmar ku. Kuna iya zaɓar daga daidai, magana, ko gyaggyara nau'ikan wasa mai faɗi. Daidai nau'in wasa shine mafi takamaiman nau'in wasa, yayin da jumla da nau'ikan wasa masu faɗi sun fi gama gari.
Lokacin la'akari da nawa ake kashewa akan Adwords, yana da mahimmanci a fahimci farashin keywords. Waɗannan su ne manyan abubuwan da ke cikin kasafin kuɗin ku, amma kuma ya kamata ku san yawan masu fafatawa a fagen talla iri ɗaya. Kuna iya amfani da Maɓallin Maɓalli na Google don nemo adadin binciken kalmomin da ke cikin alkukin ku.
Cost per click in AdWords varies depending on keyword and industry. Duk da haka, the average cost is about $2.32 for search ads and $0.58 for display ads. For more details, visit Google’s AdWords metrics page. Hakanan, keep in mind that your overall cost depends on the Quality Score of your keywords and the SERPs you target. Mafi girman Makin Ingancin ku, the less your AdWords campaign will cost.
Danna-ta hanyar ƙimar (CTR) is another factor that impacts the cost of a campaign. You can determine the CTR of your ad campaign by dividing the number of impressions by the number of clicks. This measurement is used by many brands to determine the effectiveness of their ad campaigns. Saboda wannan dalili, improving CTR should be the first goal of any AdWords campaign.
Google AdWords is a powerful advertising platform that lets you reach an extremely targeted audience. With millions of search users, Ana iya saita AdWords don zama mai arha ko tsada kamar yadda kuke so. Kuna iya zaɓar kasafin kuɗin ku, har ma da canza nau'in tallan da kuka zaɓa don gudanarwa.
Lokacin yanke shawarar nau'in kalmomin da za a yi niyya, ya kamata ka tabbatar da cewa kalmomin sun dace da alkuki da kake niyya. Gwada amfani da kayan aikin keyword don samun ra'ayoyi. Matsakaicin tayin kowane maɓalli a cikin AdWords shine cent biyar, kuma mafi tsada keywords za su yi umurni $50 ko fiye da dannawa.
Don cin gajiyar yakin tallan ku na Adwords, kuna buƙatar sanin yadda ake lissafin CPA ɗin ku (farashin kowane saye) da yadda ake saita tayin Adwords daidai. Dole ne ku kuma bin diddigin canjin ku, daga keyword zuwa saukowa shafi don siyarwa. Kuna iya amfani da Google Analytics, wanda software ce kyauta azaman Sabis. Hakanan akwai sauran kayan aikin nazarin tallace-tallace.
Da zarar kun zaɓi kalma mai mahimmanci, kuna buƙatar ƙirƙirar talla mai ban sha'awa wanda ke jan hankalin masu amfani don danna shi. Dole ne ya dace da batun shafin, yana ɗauke da kalmar maɓalli daga mashigin bincike na Google, kuma a takaice. Bayanin talla ya kamata ya mai da hankali kan fa'idodin samfur ko sabis ko tayin na musamman, kuma ya ƙare da kira mai ƙarfi don aiki.
Idan kun kasance sababbi ga Adwords, kar ku yi kuskuren kashe kuɗi da yawa a yaƙin neman zaɓe na farko. Google yana ba da kayan aikin kyauta don taimaka muku sarrafa yakin Adwords da amsa tambayoyi. Amma ku tuna cewa wannan dandali yana da rikitarwa kuma kuna buƙatar yin haƙuri don koyon shi. Ko da kuna iya sarrafa Adwords a cikin ƴan kwanakin farko, har yanzu yana da mahimmanci a ƙaddamar da mafi ƙarancin watanni uku.
Za ku kuma so ku kafa kasafin kuɗi. Duk da yake wannan yana kama da tsari mai rikitarwa, hakika yana da sauki sosai. Yana da mahimmanci a tuna cewa kasafin kuɗin ku yana da alaƙa da burin ku da lokacin shekara da kuke amfani da sabis ɗin. Misali, za ku iya haɗa kamfen ɗin ku na Adwords tare da yakin Komawa zuwa Makaranta, da yaƙin neman zaɓe na Holiday Sales tare da siyarwar ƙarshen shekara.
Kasafin kuɗin ku na yau da kullun zai raba daidai tsakanin kamfen ɗin ku, don haka zaku iya ware adadi daban-daban ga kowane kamfen. Hakanan zaka iya yanke shawarar ware kasafin kuɗin ku daban don yaƙin neman zaɓe daban-daban, kuma canza shi daga baya. Kuna iya saita tayin da hannu ko barin Adwords saita su ta atomatik. Bayar da hannu zai ba ku mafi yawan iko akan kasafin kuɗin ku.
Kafin ƙaddamar da kamfen ɗin ku na Adwords, kuna buƙatar tsara kalmomin ku. Kuna iya yin wannan ta amfani da Maɓallin Maɓalli a cikin Google Adwords. Wannan kayan aiki yana cikin sashin Kayan aiki. Yana ba ku zaɓuɓɓuka da yawa don zaɓar madaidaitan kalmomi. Mahimman kalmomi suna ƙayyade yadda tallanku zai bayyana ga takamaiman masu sauraro.
Kafin ƙirƙirar yaƙin neman zaɓe, kuna buƙatar sanin menene manufofin yaƙin neman zaɓe ku. Kuna iya zaɓar daga zaɓuɓɓukan manufa iri-iri, kamar tallace-tallace, jagora, zirga-zirgar yanar gizo, samfur da la'akari da iri, da wayar da kan jama'a. Hakanan zaka iya ƙirƙirar kamfen ba tare da manufa ba, a cikin abin da za ku iya saita sigogi kamar yadda kuke so.
Akwai nau'ikan ashana iri biyu: m wasa da ainihin wasa. Faɗin wasa shine tsoho, kuma yana ba ku damar zaɓar manyan kalmomi masu yawa, yayin da ainihin wasa yana ba ku damar zaɓar takamaiman kalma ɗaya ko jumla. Hakanan zaka iya zaɓar ware wasu mahimman kalmomi ko jimloli daga yaƙin neman zaɓe, kamar korau keywords.
Ƙirƙirar yaƙin neman zaɓe a cikin Adwords yana da sauƙi idan kuna da asusun Google. Yana ɗaukar 'yan mintuna kaɗan kawai don ƙirƙirar asusu da fara talla. Bayan ƙirƙirar asusun, kuna buƙatar zaɓar kasafin kuɗi, zaɓi masu sauraron ku, saita tayin, kuma rubuta kwafin talla.
AdWords yana aiki akan farashi-kowa-danna (CPP) abin koyi, don haka kasafin ku zai ƙayyade adadin fallasa da kuke samu. Google na iya saita maka tayin ta atomatik, ko za ku iya saita shi da hannu tare da mai tsara kalmar maɓalli. Tabbatar ku tuna cewa cikakken yakin zai buƙaci ƙarin lokaci fiye da yadda kuke tsammani.
Kanun labarai da bayanin a AdWords na iya ƙunsar har zuwa 160 haruffa. Tabbatar cewa sun takaicce kuma suna jan hankalin mai amfani. Kar a manta da haɗa kira zuwa aiki, ko lambar rangwame ko tayi. Idan tallan ku ba ta da ƙarfi, ba za ku sami dannawa daga masu sauraro ba.
Akwai abubuwa da yawa da za ku yi la'akari yayin inganta yakin ku akan Google Adwords. Na farko, tuna cewa ba duk yakin neman zabe ne aka halicce su daidai ba. Sanya matakin fifiko ga kowane kamfen zai ƙayyade yawan aikin da ake buƙatar yin don inganta shi. fifiko 1 yakin ya kamata ya sami ƙarancin ƙoƙari, yayin da fifiko 2 kuma 3 yakin yana buƙatar ƙarin ƙoƙari. Misali, wani kyautata na 10% a kan fifiko 1 yaƙin neman zaɓe zai haifar da ƙarin dala $50k a cikin kudaden shiga, yayin a 10% inganta a cikin wani fifiko 3 yakin neman zabe zai samar da karuwar kudaden shiga na $100k. A wannan bangaren, idan kamfen ya samar da $5k na kudaden shiga kuma an sanya shi a matsayin fifiko 3 a cikin jerin fifiko, zai buƙaci haɓaka 10X (100%) don kaiwa ga gudummuwar guda daya. Don haka yana da mahimmanci a ba da alamar kamfen ɗin da ba a cika aiki ba don ingantawa da wuce gona da iri na kamfen don faɗaɗawa.
Haɓaka kamfen ɗin ku akan Google Adwords yana buƙatar gwaji da tweaking akai-akai. Kuna iya amfani da lissafin bincike don tantance abubuwan da ake buƙatar gyarawa. Manyan wuraren da ake buƙatar gyara sun haɗa da kwafin talla, tallan niyya, da zaɓin keyword. Bugu da kari, ya kamata a inganta abun ciki na shafin saukowa, haka nan.
Yayin inganta yakin ku akan Google Adwords yana da mahimmanci, yana da mahimmanci a mai da hankali kan mafi mahimmancin burin kamfen ɗin ku: riba! Ko da yake CPC na mahimmin kalma ba ya shafar layin ƙasa kai tsaye, yana iya har yanzu yana iya ƙara jujjuyawa. Wannan yana da mahimmanci musamman lokacin da kuke aiki a gefen tsarar jagora na Google Ads, inda sau da yawa jujjuyawar ba nan take ba.
Don sanya kamfen ɗinku yayi aiki akan ƙarancin kasafin kuɗi, la'akari da ƙara ƙarin madaidaitan kalmomi. Kalmomin dogon wutsiya suna ba ku damar rubuta ingantattun tallace-tallace da haɓaka tasirin yaƙin neman zaɓe. Ƙara ƙarin madaidaitan kalmomi zuwa kamfen ɗinku ya kamata su zama babban abin da ake mayar da hankali kan ƙoƙarin sarrafa asusun ku na PPC. Hakanan zaka iya amfani da Google Analytics don nazarin ayyukan gidan yanar gizon ku. Wannan kayan aiki zai samar muku da cikakkun bayanai game da halayen abokan ciniki da yadda suke kewaya gidan yanar gizon ku.
Mataki na gaba na inganta kamfen ɗin ku akan Google Adwords shine sanin menene burin yakinku ya kamata ya cimma. Misali, shine burin ku don ƙara haɗin gwiwar abokin ciniki? Ko don ƙara tallace-tallace? A haka, Ya kamata a inganta kamfen ɗin ku don ganuwa da jujjuyawa.
