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Idan kuna son ƙirƙirar yaƙin neman zaɓe akan Adwords, kuna buƙatar sanin ƴan abubuwa na asali don sanya tallan ku ya fice. Don yin wannan, ya kamata ku mai da hankali kan kalmominku, CPC (farashin kowane danna), Maki mai inganci da basirar gasa. Don farawa, zaka iya farawa da tayin atomatik. Hakanan zaka iya saita tayin da hannu, amma wannan yana iya buƙatar ƙarin kulawa. Haka kuma, kwafin tallan ku yakamata ya zama gajere kuma zuwa ma'ana. Kanun labarai shine abu na farko da masu amfani ke gani kuma yakamata su shawo kansu su danna shi. Kiran aiki bayyananne yana da mahimmanci.
Idan kuna ƙoƙarin jawo sabbin abokan ciniki zuwa gidan yanar gizon ku, kuna iya gwada yin amfani da binciken da aka biya ko AdWords don haɓaka samfuran ku. Irin wannan tallace-tallacen sau da yawa ana amfani da ita ga ƙananan ƴan kasuwa waɗanda ke neman sayar da wani abu a yanzu, but can be expensive for advertisers. Keyword targeting in Adwords allows you to customize your ads to target those users who are searching for your product or service. With keyword-targeting, your ads will appear only when they are most likely to be interested in what you have to offer.
Misali, a fashion blog is a great place to advertise. A user searches for “handbag trends.” They find the article and click on a keyword-targeted ad featuring a high-margin handbag. Because the ad is relevant to the context, the visitor is more likely to click on it. This increases the chances that someone will click on the ad and purchase the product.
Keyword targeting in Adwords works by showing a display ad or video ad to people who are actively looking for the products or services you offer. Hakanan kuna iya ƙaddamar da takamaiman shafuka na gidan yanar gizonku domin a nuna tallan ku ko bidiyon akan shafin yanar gizon da mai amfani ya zaɓa. Da zarar mutum ya danna jerin abubuwan halitta, za a nuna tallan ku, haka kuma duk wani abun ciki mai dacewa wanda ya dace da kalmar.
Wani mashahurin dabarar a cikin Adwords shine yin amfani da kayan aikin Keyword Ads don nemo sabbin kalmomi. Yana ba ku damar haɗa jerin kalmomi masu yawa da waƙa da ƙarar bincike don takamaiman batu. Bayan haka, kayan aiki zai samar da bayanan ƙarar bincike na tarihi don kalmomin da aka zaɓa. Waɗannan kalmomi na iya taimaka muku tata dabarun kalmomin ku bisa ga abin da masu sauraron ku ke nema. Bugu da kari ga niyya keywords, Mahimman kalmomi na iya taimaka muku daidaita dabarun ku dangane da yanayi ko labarai.
Akwai 'yan dalilai waɗanda ke ƙayyade farashin kowane danna don Adwords. Waɗannan sun haɗa da ƙimar inganci, kalmomi masu mahimmanci, talla rubutu, da saukowa page. Don rage farashin ku kowace dannawa, tabbatar da cewa duk waɗannan abubuwan sun dace kuma suna da tasiri. Hakanan, yana da mahimmanci don haɓaka ƙimar danna-ta-hanyar ku (CTR) don tabbatar da cewa kuna samun babban ROI. Don ƙayyade CTR ɗin ku, ƙirƙira Sheet na Google da yin rikodin farashin kowane dannawa.
Da zarar kuna da ainihin ra'ayi na nawa CPC ɗinku yake, za ku iya fara tweak na yakin neman zabe. Hanya mai sauƙi don inganta tallan ku ita ce haɓaka ƙimar ingancin su. Mafi girman ƙimar inganci, ƙananan CPC ɗin ku zai kasance. Gwada inganta abubuwan gidan yanar gizon ku da kwafin talla, kuma tabbatar da tallan ku sun dace da masu amfani’ bincike. Yi ƙoƙarin haɓaka ƙimar ƙimar ku, kuma zaka iya ajiyewa har zuwa 50% ko fiye akan CPC ɗin ku.
Wata hanyar da za a rage CPC ɗinku ita ce ƙara yawan kuɗin ku. You don’t have to increase your bid drastically, but it can help you get more conversions for less money. The key is knowing how much you can bid before your conversions become unprofitable. A minimum of $10 can bring in a healthy profit margin. Bugu da kari, the higher you bid, the more likely you will be to get the desired conversion.
Daga karshe, the cost per click for Adwords depends on the industry you are in. Misali, if you sell a $15 e-commerce product, a cost per click of $2.32 may make more sense than a $1 click for a $5,000 service. It is important to understand that cost per click varies greatly depending on what type of product you are selling. Gabaɗaya, ko da yake, if it’s a service or a professional-looking business, the cost per click will be higher.
There are several factors that contribute to the quality score of your ads. Kuna iya haɓaka ƙimar ingancin ku ta ƙirƙirar tallace-tallace masu dacewa da shafukan saukarwa. Makin ingancin ba KPI bane, amma kayan aikin bincike ne wanda zai iya taimaka muku fahimtar yadda yakinku ke gudana. Jagora ne wanda zai taimaka maka samun kyakkyawan sakamako. Ya kamata koyaushe ku yi niyya don samun Maki mai inganci a cikin yakin tallanku. Don samun mafi kyawun kamfen ɗin tallanku, ga 'yan shawarwari:
Na farko, yi ƙoƙarin zaɓar madaidaitan kalmomi don yakin tallanku. Kuna iya yin haka ta amfani da kayan aikin keyword. Kayan aiki wanda zai baka damar nemo kalmomin da suka dace yana samuwa a Google. Zai taimake ka zaɓi ƙungiyar talla mafi dacewa. Bugu da kari, tabbatar da tallan ku sun ƙunshi keyword ɗin ku a cikin kanun labarai. Wannan zai inganta darajar ku kuma yana ƙara damar danna su. You can check if your keywords are relevant or not by clicking on the “Mahimman kalmomi” section in the left sidebar and then click “Search Terms.”
Aside from keywords, you should also check the click-through rate of your ads. A high Quality Score means that the ad is relevant to the searchers’ queries and landing pages. A low Quality Score means that your ads are irrelevant. Google’s main goal is to give searchers the best experience possible and that means making the ads relevant to the keywords. A high Quality Score is best for your ads if they get as many clicks as possible.
One of the best ways to gather competitive intelligence for Adwords is to research your competitors. This means understanding their keyword lists, campaign structure, offers, and landing pages. Ya kamata ku gudanar da bincike na gasa koyaushe don kasancewa a kan masu fafatawa. Yawan sani game da masu fafatawa, mafi sauƙi zai kasance don tattara basirar gasa. Wannan na iya zama da amfani sosai wajen samar da dabarun talla. Bugu da kari, yana iya zama da amfani don gano sabbin damammaki.
Ana sabunta mafi kyawun kayan aikin basira koyaushe, ta yadda za ku ci gaba da kasancewa mataki daya a gaban masu fafatawa. Bayanan da kuke tarawa daga waɗannan kayan aikin zasu taimake ku yanke shawara mai fa'ida kuma ku tsaya kan masu fafatawa. A matsakaici, akwai 29 kamfanonin da ke da alaƙa da ku. Ta amfani da waɗannan kayan aikin, za ku iya ganin abin da waɗannan kamfanoni ke yi da abin da suke yi da kyau. Hakanan zaka iya gano dabarun su kuma yanke shawara ko zasu taimake ka kayi nasara.
SimilarWeb is another great tool to use for competitive intelligence. This tool allows you to compare your website to competitors’ to see what kind of performance they’re getting. In addition to traffic, you can check domains and competitors to see if they’re increasing traffic or losing market share. This competitive intelligence is crucial for digital marketing. You’ll have to know your competition to be successful. An yi sa'a, there are free tools that can give you a rough idea of where you stand in the industry.
Once you’ve identified your competitors, you can begin to compare their strengths and weaknesses. Having competitive intelligence on your competitors will give you an edge and make your marketing strategy better. Ƙungiyar tallace-tallace na iya amfani da wannan bayanan don haɓaka sababbin manufofin tallace-tallace, kuma sashen tallace-tallace na iya amfani da wannan bayanin don daidaita rubutun tallace-tallace. Yana da mahimmanci a haɗa tallace-tallace da ra'ayoyin abokin ciniki lokacin da kuke shirin yaƙin neman zaɓe na gaba.
Lokacin amfani da Adwords, yana da mahimmanci a tuna amfani da kalmomi masu mahimmanci waɗanda ke nuna hadayun kasuwancin ku. Watau, kauce wa kalmomi guda da suka yi yawa. A maimakon haka, yi amfani da dogon jimla kamar “kwayoyin kayan lambu akwatin bayarwa,” wanda ke da ƙayyadaddun ƙayyadaddun magana wanda zai jawo hankalin abokan cinikin da suka dace. Yana da ƙarancin tasiri don amfani da kalmomi masu yawa dabam dabam, ko da yake. Yana da mahimmanci a lura cewa abokan ciniki daban-daban na iya amfani da sharuɗɗa iri-iri don bayyana samfuran ku da sabis ɗin ku, don haka tabbatar da lissafin duk waɗannan bambance-bambancen. Waɗannan bambance-bambancen na iya haɗawa da bambance-bambancen rubutu, jam'i siffofin, da kalmomin magana.
Google Ads Smart Campaigns suna amfani da jigogi na keyword, wanda ya bambanta da yakin neman Google. Ana amfani da waɗannan jigogi don dacewa da tallan ku don bincikar da mutum zai yi don samfuranku ko ayyukanku. Gabaɗaya, Google yana ba da shawarar mafi girman jigogi bakwai zuwa goma, amma adadin jigogin da kuke amfani da su ya rage naku. Tabbatar cewa kayi amfani da jigogin kalmomin da suka yi kama da binciken da mutane za su yi amfani da su don nemo samfur ko sabis ɗin ku. Mafi dacewa jigon kalmar ku shine, yuwuwar tallan ku za su bayyana akan shafin sakamakon bincike.
Ƙirƙirar kamfen da yawa hanya ce mai kyau don ƙaddamar da nau'ikan samfuri daban-daban. Ga hanya, za ku iya mai da hankali fiye da kasafin kuɗin tallanku akan wani samfur ko sabis yayin da kuke sauƙaƙa kwatanta ayyukan maɓalli daban-daban a cikin yaƙin neman zaɓe ku.. Bugu da kari, zaka iya amfani da kalmomi daban-daban don nau'ikan samfuri daban-daban. Hakanan zaka iya yin kamfen daban-daban don kowannensu don haskaka wani bangare na kasuwancin ku. Kuna iya shirya yaƙin neman zaɓe ta hanyar danna sunan sa sannan zaɓi jigogin kalmomi.
