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AdWords kayan aikin tallan kan layi ne mai ƙarfi. Mutane da yawa suna amfani da shi don tallan biyan kuɗi-ko- danna-dama, amma kuma kuna iya amfani da farashi-kowa-rani ko farashin-kowa-da-saye don ƙaddamar da takamaiman masu sauraro.. Bugu da kari, masu amfani da ci gaba na iya amfani da AdWords don ƙirƙira da amfani da kayan aikin talla iri-iri, kamar masu samar da kalmomi da wasu nau'ikan gwaje-gwaje.

Adwords kamar gidan gwanjo ne

Google Adwords gidan gwanjo ne inda 'yan kasuwa ke gasa don ganuwa a sakamakon injin bincike ta hanyar neman sararin talla. Manufar ita ce fitar da zirga-zirga mai inganci zuwa gidan yanar gizo. Masu talla suna ƙayyade kasafin kuɗi don tallan su, da kuma masu sauraron da suke so. Hakanan zasu iya haɗawa da hanyoyin haɗin kai zuwa takamaiman sassan rukunin yanar gizon su, adireshinsu, da lambobin waya.

AdWords yana aiki ta hanyar yin umarni akan kalmomi daban-daban. Ya danganta da ƙimar ingancin tallan, tallan za a sanya matsayi mafi girma ko ƙasa. Tallace-tallace masu girma suna biya ƙasa “kudin-da-danna” fiye da waɗanda ke ƙarƙashinsu. Kyakkyawan shafi na saukowa zai yi matsayi a saman sakamakon binciken injin bincike kuma farashi mafi ƙanƙanci.

Baya ga yin tayin kan matsayin talla, Google kuma yayi tayin kan dubban kalmomi. Wannan al'ada ta haifar da cece-kuce. Yayin da Google ke ikirarin cewa siyan tallarsa ba shi da wani tasiri a kan sauran masu talla, an soki shi da ƙirƙirar a “rikici na sha'awa” wanda ke shafar daidaiton gwanjon. Jaridar Wall Street Journal ta bayyana batun a wani rahoto na baya-bayan nan.

Google yana da babban dabarar neman kuɗi. Yana ƙoƙarin yin tayi gwargwadon yuwuwar ƙimar mai siye zai yarda ya biya. Amma wannan ba koyaushe yana aiki ba. Yana da kyau a yi tayi sama da ƙasa da bege ga mafi kyau. Google isn’t the only company participating in the auction.

AdWords advertisers spend thousands of dollars each month on their campaigns. But they need to know which campaigns are generating the most traffic. If Campaign A generates ten leads per day, but Campaign B only drives five, they need to know which campaign is driving more sales. They also need to track revenue for each of these campaigns.

Adwords is a competitive market. Choosing the right keywords is important. A lack of research can leave your ads appearing in random places. Ba tare da bin diddigin juyawa ba, your keyword research won’t be effective. You can use SEMrush to analyze your competitors’ kalmomi masu mahimmanci. It shows you the average CTR of those keywords and how many other advertisers have spent on them.

It’s possible to create many campaigns for each keyword. A gaskiya, kuna iya yin kamfen da yawa tare da Ƙungiyoyin Talla da yawa. Wannan yana sauƙaƙa kwatanta tallace-tallace daga kamfanoni daban-daban. Hakanan zaka iya amfani da kayan aiki kamar CrazyEgg, wanda ke nuna dannawa da gungurawa na baƙi.

Yana da gasa

AdWords gwanjo ce mai gasa inda tallan ku ke bayyana lokacin da wani ya rubuta a cikin ingantacciyar tambaya. Har ila yau, akwai wasu masu fafatawa da juna a kan mahimman kalmomi iri ɗaya. Idan kuna son ci gaba da gasar ku, yi amfani da maƙasudin masu sauraro na alaƙa na al'ada da kalmomin mahallin mahallin. Hakanan yana da mahimmanci don saka idanu masu fafatawa’ dabaru da kuma lura da yadda suke aiwatarwa.

Yana da tsada-tasiri

Lokacin da kake ƙayyade ƙimar-tasirin talla, kana bukatar ka yi la'akari da bangarori biyu: kudaden shiga da farashi. Kudin shiga shine kuɗin da aka samu daga dannawa, alhalin farashin kayan da ake sayarwa ya haɗa da kashe talla, farashin samarwa, da duk wani farashi. Ta hanyar lissafin kudaden shiga, za ku iya lissafin ROI don yaƙin neman zaɓe kuma ku ga yawan kuɗin ku gaba ɗaya don samar da siyarwa.

Matsakaicin adadin jujjuyawa na AdWords shine 2.70%, amma wannan lambar ya bambanta dangane da masana'antar ku. Misali, da kudi da inshora masana'antu yana da canji kudi na 10%, yayin da e-kasuwanci kawai yana ganin ƙimar canji na 2%. Kuna iya bin diddigin ƙimar canjin ku ta amfani da Sheet na Google.

Google Adwords kayan aikin talla ne mai ƙarfi wanda ke ba da damar kusan mara iyaka. Yana da kyauta don amfani kuma ana iya haɓaka shi don manyan kamfen. Yana da sauƙin amfani kuma yana ba da miliyoyin kalmomi don zaɓar daga. Hakanan yana ba da ƙwarewa mara haɗari ba tare da kwangila ko alƙawari ba. Haka kuma, kuna iya daidaita kasafin kuɗin ku cikin sauƙi har ma da soke kamfen ɗin ku idan ba ku ga sakamakon da ake so ba.

Kamfen Adwords na iya kashe dubban daloli, amma ko da ƙananan kasuwanci na iya samun sakamako na ɗaruruwan daloli. Ba kwa buƙatar kashe fiye da haka $10,000 kowane wata don yakin neman nasara, kuma za ku iya saita ƙuntatawa na kasafin kuɗi da matsakaicin farashi kowace rana. Hakanan zaka iya kaiwa masu sauraro hari ta hanyar sha'awarsu da halayensu, wanda zai iya taimaka maka rage farashin ku a kowane danna. Hakanan zaka iya hayar ƙwararren PPC don rage farashin ku kowace dannawa. Amma daukar ƙwararren PPC ba dole ba ne ya yi tsada – yawanci yana da arha don biyan kuɗi ta hanyar kuɗi na wata-wata ko kowane wata.

Maɓallin keyword na Google kayan aiki ne mai amfani don kimanta tayin ku. Yana ba da ƙididdiga na matsakaicin adadin CPC don kalmomi daban-daban. Haka kuma, yana ba ka damar ƙirƙirar jerin kalmomi tare da ginshiƙai kuma ƙayyade ƙididdiga na farko-shafi, saman-shafi, da neman matsayi na farko. Hakanan kayan aikin zai sanar da ku game da matakan gasa don kalmar.

Hanya ce mai kyau don haɓaka wayar da kan alama

Lokacin amfani da Adwords don haɓaka alamar ku, kuna buƙatar tabbatar da cewa kuna yiwa abokan cinikin da suka dace. Wannan yana nufin yin amfani da tambayoyin alama a cikin matakin bincike na keyword. Hakanan zaka iya amfani da Google Trends don saka idanu akan binciken suna. Hakanan ya kamata ku yi amfani da shafukan sada zumunta don auna yadda abokan ciniki ke amsa alamar ku. Hootsuite kayan aiki ne mai kyau don wannan. Hakanan, tabbatar kun haɗa da bincike a cikin yaƙin neman zaɓe na imel don ku iya auna wayar da kan ku.

Sanin alamar alama yana da mahimmanci a kasuwa a yau, inda gasar ta karu kuma masu amfani da ita ke kara zabar. Abokan ciniki masu yuwuwa suna so su saya daga samfuran da suka saba kuma amintacce. Watau, suna so su ji kamar sun san mutanen da ke bayan wata alama. Yin amfani da kamfen ɗin talla don wayar da kan alama babbar hanya ce ta isa ga masu sauraro masu dacewa.

Hakanan zaka iya amfani da Facebook don wayar da kan jama'a. Wannan hanyar sadarwar zamantakewa tana ɗaya daga cikin manyan al'ummomin kan layi a duniya. Kuna iya yiwa masu amfani hari akan Facebook ta hanyar ƙirƙirar bayanin martaba akan Facebook kuma ku nemi su bi hanyar haɗin ku. Mutane sun fi yin bibiyar shafinku idan sun ga sunan alamarku a cikin jerin lokutansu na Facebook.

Amfani da remarketing don inganta alamarku wani zaɓi ne mai tasiri. Wannan fasalin yana ba ku damar yiwa mutanen da suka ziyarci takamaiman shafuka ko kallon wasu bidiyoyi. Sannan zaku iya ƙirƙirar kamfen ɗin sake siyarwa don haɓaka takamaiman samfura ko ayyuka. Wannan kayan aiki kuma yana da sassauƙa sosai kuma yana ba da zaɓin niyya da yawa.

Yin amfani da kamfen na sake dawowa hanya ce mai kyau don samar da jagora da tallace-tallace. Wannan dabarar tana aiki mafi kyau ga kamfanonin da ke siyar da samfuran su akan layi. Ta hanyar jawowa da mayar da mutanen da suka riga sun nuna sha'awar samfuran ku, za ku iya ƙara tallace-tallace da samar da jagoranci.

AdWords shine dandalin talla na Google. Yana ba 'yan kasuwa damar ƙirƙirar tallace-tallace da bin diddigin ayyukansu. Yana aiki ta hanyar ba da umarni akan kalmomin da suka dace. Yawancin ƙwararrun tallace-tallacen dijital suna amfani da shi don haɓaka kudaden shiga da kuma isa ga abokan cinikin da aka yi niyya. Akwai fa'idodi da yawa ga amfani da wannan dandali. Waɗannan sun haɗa da: tsarin gwanjo kai tsaye, dacewa da keyword da sakamakon bin diddigin.

Google AdWords shine dandalin talla na Google

Google AdWords dandamali ne don kasuwanci don isa ga masu sauraro da aka yi niyya tare da tallan su. Dandalin yana aiki akan tsarin biyan kuɗi-da-danna, wanda ke nufin cewa 'yan kasuwa suna biya ne kawai lokacin da masu amfani suka danna tallace-tallacen kuma su duba gidajen yanar gizon su. Hakanan yana ba da damar kasuwanci don bin diddigin tallace-tallacen da aka danna da kuma waɗanda baƙi ke ɗaukar mataki.

Google AdWords babbar hanya ce don haɓaka gidan yanar gizo ko samfur. Kuna iya ƙirƙira da sarrafa tallan ku ta nau'ikan tsari iri-iri, gami da rubutu da hoto. Ya danganta da tsarin talla da kuka zaɓa, Tallan rubutu za a nuna a ɗayan daidaitattun masu girma dabam.

Google AdWords yana ba ku damar kai hari ga abokan ciniki bisa la'akari da mahimman kalmomi da wurin yanki. Hakanan kuna iya ƙaddamar da tallan ku zuwa takamaiman lokutan rana, kamar a lokutan kasuwanci. Misali, yawancin kasuwancin suna gudanar da tallace-tallace ne kawai daga 8 AM ku 5 PM, yayin da sauran kasuwancin na iya buɗewa kawai a ƙarshen mako. Ta amfani da mahimman kalmomin da suka dace da samfur ko sabis ɗin ku, za ku iya isa ga mafi yawan masu sauraro kuma ku ƙara ROI.

Talla akan Binciken Google ya ƙunshi babban kaso na kudaden shiga na Google. Har ila yau, ta kasance tana faɗaɗa ƙoƙarin talla a YouTube, wanda saw a 50% karuwa a kowace shekara a cikin kwata na farko. Kasuwancin talla na YouTube yana ɗaukar babban kaso na dalar talla nesa da TV na layi na gargajiya.

Google AdWords ba dandamali bane mai sauƙi don amfani, amma yana ba da fa'idodi da yawa ga kasuwancin ecommerce. Dandalin yana ba da kamfen iri biyar. Kuna iya amfani da ɗaya don ƙaddamar da takamaiman masu sauraro, wanda ke da mahimmanci ga kasuwancin ecommerce. Misali, za ku iya kafa yaƙin neman zaɓe don yiwa abokan ciniki hari bisa ga halayen sayayya da sayan niyya.

Kafin ƙirƙirar talla don Google AdWords, yana da mahimmanci don ayyana manufofin ku. Da kyau, tallace-tallace ya kamata su fitar da zirga-zirga zuwa shafin sauka mai dacewa. Google AdWords yana ba da umarni iri biyu: saita tayin da hannu da amfani da mai tsara kalmar maɓalli. Na ƙarshe na iya zama mafi tsada-tasiri, amma yana buƙatar ƙarin kulawa.

Gwaninta ce kai tsaye

Tallace-tallacen AdWords shine aiwatar da tayi don takamaiman wurin talla a cikin sakamakon binciken. Adadin da kuka bayar don tallan ku zai shafi ingancin makin da kuke karɓa. Idan kana da maki mai inganci, Tallan ku zai sami matsayi mafi girma da ƙananan CPC.

A cikin wannan tsari, mafi kyawun talla yana samun matsayi na sama a cikin sakamakon bincike. Haɓaka tayin ba zai ba ku tabbacin matsayi na sama ba. A maimakon haka, kana buƙatar samun ingantaccen talla wanda ya dace da kalmar nema kuma ya dace da iyakokin Ad Rank.

AdWords yana haifar da Maki Mai Kyau a ainihin lokacin don kowane maɓalli. Wannan algorithm yana ɗaukar abubuwa da yawa a cikin la'akari lokacin ƙididdige ƙimar inganci. Idan Makin Inganci yayi ƙasa, AdWords ba zai nuna tallan ku ba. Idan kana da babban maki, Za a nuna tallan ku a saman sakamakon binciken Google.

Don sanya tayin, dole ne ku san kalmar ku kuma saita nau'ikan wasan ku. Wannan zai shafi adadin da kuka biya don kowane maɓalli da kuma ko za ku kasance a shafi na ɗaya. Biding yana sanya ku cikin gwanjon Google don tantance tallan da za su fito. Ta hanyar fahimtar nuances na wannan tsari, za ku iya yin tayi da hikima.

Yana bawa masu talla damar ɗaukar kalmomin da suka dace da kasuwancin su

Lokacin zabar keywords don yakin tallanku, ya kamata ku ci gaba da dacewa da tallan ku ga kalmar maɓalli a zuciya. Dangantakar talla muhimmin al'amari ne saboda yana rinjayar tayin ku da farashi kowace dannawa. A cikin Adwords, za ku iya duba ingancin makin kalmomin ku don tantance dacewan tallan ku. Makin inganci lamba ce da Google ke ba kowane maɓalli. Maki mai inganci yana nufin cewa za a sanya tallan ku sama da masu fafatawa waɗanda makinsu ya yi ƙasa.

Da zarar kana da jerin kalmomi, za ka iya fara gina wani saukowa shafi na da hari da wadannan keywords. Wannan shafin saukarwa zai jagoranci sabbin masu nema waɗanda suke son yin aiki a cikin kasuwancin ku. Baya ga saukowa shafukan, Hakanan zaka iya gudanar da yakin Adwords don kai hari ga waɗannan kalmomin.

Wani muhimmin abin la'akari lokacin zabar kalmomi don yakin tallan ku shine ƙarar binciken kalmomin ku. Mahimman kalmomi tare da ƙarar bincike mai girma suna kashe kuɗi da yawa don yin tayin kan su. Wannan yana nufin cewa yakamata ku zaɓi ƴan kalmomi kaɗan tare da matsakaicin ƙarar bincike. Wannan zai taimaka maka adana kasafin kuɗin ku don wasu kalmomi masu mahimmanci waɗanda zasu iya haifar da sakamako.

Yana bawa 'yan kasuwa damar bin diddigin ayyukan tallan su

Google AdWords yana bawa 'yan kasuwa damar bin diddigin ayyukan tallan su, gami da dannawa nawa suke samu da yawan tallace-tallace da suke samarwa. Kasuwanci kuma na iya saita kasafin kuɗi da canza su kamar yadda ya cancanta. Misali, idan kana son kashe wani adadi a kowane danna, za ka iya saita ƙananan kasafin kuɗi don wasu na'urori da babban kasafin kuɗi don wasu na'urori. Sannan, AdWords zai daidaita farashin ku ta atomatik bisa ga kamfen ɗin ku.

Bin sawun juyawa wata hanya ce don bin diddigin nasarar tallan ku. Yana ba ku damar ganin yawan kwastomomi da kuka samu ta hanyar tallan ku da adadin kuɗin da kuka kashe akan kowane juyi. Wannan fasalin na zaɓi ne, amma ba tare da shi ba, dole ne ku yi la'akari da nawa ROI za ku iya tsammanin daga yakin ku. Tare da bin diddigin juyawa, za ku iya bin komai daga tallace-tallacen gidan yanar gizo zuwa zazzagewar app zuwa kiran waya, har ma auna ROI daga kowane juzu'i.

Google AdWords kayan aiki ne mai mahimmanci ga ƙananan kasuwanci. Duk da haka, yana da mahimmanci a tuna cewa kuna buƙatar saka idanu da haɓaka tallan ku koyaushe. In ba haka ba, za ku iya ƙare kashe kuɗi da yawa akan yakin tallan da ba ya haifar da sakamako.

Wani babban fa'ida na amfani da Google AdWords shine samfurin biyan-ko-daya. Biyan kuɗi kawai lokacin da wani ya danna tallan ku yana bawa 'yan kasuwa damar adana kuɗi. Bugu da kari, Adwords yana bawa 'yan kasuwa damar bin diddigin ayyukan tallan su ta hanyar bin diddigin tallace-tallacen da aka danna da waɗanne ne mai amfani ke kallo..

Google's Adwords wani dandamali ne na talla wanda ke ba da damar kasuwanci don kai hari ga masu amfani a duk faɗin bincike da nunin cibiyoyin sadarwa. Ana ƙirƙira tallace-tallace da keywords da kwafin talla waɗanda suka dace da abin da mai nema ke nema. Shirin yana da sauƙin amfani kuma yana ba da damar kasuwanci don farawa da dakatar da yakin cikin sauƙi. Anan akwai wasu shawarwari don cin gajiyar sa.

Google AdWords shine biyan-da-danna (PPC) dandalin talla

Google AdWords biya-kowa-danna dandalin talla yana ba ku damar sanya tallace-tallace a shafin sakamakon injin bincike na Google ta zaɓi takamaiman sharuɗɗan nema.. Dandalin yana ba ku damar yin tayin madaidaitan kalmomi don samun gaban masu sauraro masu dacewa, kuma yana ba da ma'auni don taimaka muku bin diddigin tasirin tallan ku. Hakanan yana ba ku damar isa ga abokan cinikin ku a duk inda suke, kuma ba tare da la’akari da na’urar da suke amfani da ita ba.

Biya-daya-danna talla hanya ce mai kyau don isa ga masu sauraron ku a duk inda suke. Tare da Google AdWords, za ku iya inganta samfuran ku da sabis ɗin ku a kowane lokaci. Idan kuna neman haɓaka kasuwancin ku kuma kuna son haɓaka hangen nesa, Tallace-tallacen PPC kyakkyawan saka hannun jari ne.

Google Ads kuma yana ba ku zaɓi don haɓaka kasuwancin ku a wajen Binciken Google. Yana ba ku damar sanya tallace-tallace akan dubban gidajen yanar gizo akan intanet. Kuna iya zaɓar wuraren da kuke son tallata su, da kuma irin mutanen da kuke son kaiwa hari. Wannan babbar hanya ce don ƙara isar ku zuwa ga masu sauraro masu dacewa da adana kuɗi.

Lokacin gudanar da yakin talla na biya-ko- danna-dama, yana da mahimmanci a kiyaye juzu'i a hankali. Yadda ake haɗa kamfen ɗin ku, da yuwuwar ku canza masu nema. Kuna iya amfani da bayanan da kuke tarawa don rubuta tallan ku da saita kasafin ku. Ga hanya, za ku san ainihin abin da tallan ku ke kawowa.

Google AdWords yana ba da nau'ikan yaƙin neman zaɓe guda bakwai. Waɗannan sun haɗa da tallan bincike, nuni talla, da yakin sayayya. Kowannensu yana mai da hankali kan takamaiman masu sauraro. Hakanan zaka iya amfani da hanyar sadarwar Nuni ta Google don ƙaddamar da takamaiman alƙaluma da masu sauraro.

Yana ba da damar kasuwanci don yiwa masu amfani hari akan bincike da nunin cibiyoyin sadarwa

Google Adwords yana bawa 'yan kasuwa damar kai hari ga masu amfani akan duka hanyoyin bincike da nuni. Yayin da tallace-tallacen bincike ke hari ga masu amfani waɗanda ke neman samfur ko sabis, nunin tallace-tallacen sun yi niyya ga masu amfani da ke binciken wasu wuraren intanet. Wannan yana bawa 'yan kasuwa damar isa ga masu sauraro da aka fi niyya da kuma ƙara sanin alamar su.

Ya danganta da nau'in kasuwanci, Kasuwanci na iya kaiwa nau'ikan masu amfani daban-daban ta amfani da Adwords. Misali, masu tallace-tallacen nuni za su iya kai hari ga masu amfani da suka je rukunin yanar gizon su a cikin makon da ya gabata ko biyu. Waɗannan nau'ikan masu amfani an san su azaman masu amfani da zafi. Nuna masu talla suna daidaita farashin su bisa waɗannan masu amfani.

Yayin da cibiyar sadarwar bincike ta ƙunshi tallan rubutu, hanyar sadarwar nuni ta ba da damar kasuwanci don ƙaddamar da masu amfani ta hanyar hotuna da tallan bidiyo. Ana iya sanya tallace-tallacen nuni a kan shafukan abokan hulɗar Google da kuma Gmail, YouTube, da dubban sauran gidajen yanar gizo. Waɗannan wuraren biya ne kuma suna aiki mafi kyau ga kasuwancin da ke son nuna samfuransu ko ayyukansu tare da ɓangaren gani.

Baya ga jigon jigo, 'yan kasuwa na iya kaiwa masu amfani hari bisa abubuwan da suke so. Nuna sha'awa yana bawa 'yan kasuwa damar ba da tallace-tallace zuwa gidajen yanar gizo waɗanda ke da jigo mai alaƙa da takamaiman samfur ko sabis. Misali, kasuwancin da ke siyar da lafiyayyen abinci na iya zaɓar yiwa masu amfani da suka ziyarci rukunin yanar gizon da ke da jigon lafiya. Hakazalika, masu talla za su iya yiwa masu amfani hari dangane da shekarun su, jinsi, gida kudin shiga, da matsayin iyaye. Misali, mai tallan da ke siyar da kayan mata na iya taƙaita tallan su ga masu amfani da mata.

Yana ba masu tallace-tallace damar yin tayi a kan mahimman kalmomi masu alamar kasuwanci

Google ya dage takunkumin da ya hana masu tallace-tallace yin tayin kan kalmomi masu alamar kasuwanci. Yawancin manyan kamfanoni suna da rajistar sunayensu azaman alamar kasuwanci. Wannan yana nufin cewa su keɓaɓɓun keɓaɓɓun sharuɗɗan ne kuma wasu samfuran ba za su iya amfani da su ba. Duk da haka, Ana barin masu siyar da halal su yi amfani da sharuɗɗan alamar kasuwanci a tallan su.

Duk da haka, kasuwancin da ke yin tayin kan mahimman kalmomi masu alamar kasuwanci dole ne su kasance cikin iyakokin doka. Kwafin tallace-tallace da URL ɗin yanar gizon dole ne su ƙunshi alamar kasuwancin mai gasa. Wannan yana tabbatar da cewa yanayin tallan Google ba kyauta ba ne ga kowa. Misali, dillalin ruwan tabarau 1-800 Abokan hulɗa sun yi barazanar kai ƙara 14 na masu fafatawa don cin zarafin alamar kasuwanci kuma ya tilasta musu dakatar da yin tayin akan kalmomi iri ɗaya.

Google ba zai sake bincikar kalmomi masu alamar kasuwanci ba, amma zai ci gaba da iyakance amfani da sharuɗɗan a wasu yankuna. A kasar Sin, misali, sharuddan alamar kasuwanci ba za su ƙara jawo tallace-tallace ba. Yayin da kariyar alamun kasuwanci ba cikakkiyar buƙatu ba ce, masu talla za su iya amfani da alamun kasuwanci a matsayin hanya don gujewa dakatar da su daga dandalin talla na Google.

Duk da haka, Masu mallakar alamar suna damuwa game da al'adar Google na kyale masu tallace-tallace su yi tayin kan sharuɗɗan alamar kasuwanci. Suna da'awar cewa Google na satar sunan su ba bisa ka'ida ba kuma yana haifar da rudani tsakanin masu amfani da su. Wannan al'ada na iya zama ba bisa ka'ida ba, amma Google yana ba masu talla damar yin tayin kan sharuɗɗan kasuwanci a wasu ƙasashe, ciki har da Amurka.

Yayin da za a iya amfani da alamun kasuwanci a cikin sharuɗɗan neman alamar kasuwanci mai kariya, yana iya zama da wahala a bambance su. Wasu alamomin kasuwanci ne na gabaɗaya, yayin da wasu alamun kasuwanci ne masu rijista. Yin ciniki kan sharuɗɗan alamar kasuwanci na iya zama doka idan kamfani yana amfani da shi don tallata samfuran nasu. A lokuta da dama, yana da kyau a tuntubi lauya kafin yin yunƙurin ƙaddamar da sharuɗɗan alamar kasuwanci.

Yana da sauƙin amfani

Google AdWords shirin talla ne daga Google. Akwai manyan hanyoyin talla guda biyu tare da AdWords. Na farko shi ne tsara kasafin kudi da bayar da kudi, wanda shine adadin da zaku biya ta dannawa. Yawancin mutane suna farawa da amfani da fasalin tayi ta atomatik, amma kuma yana yiwuwa a saita tayin da hannu. Kasuwancin hannu gabaɗaya ya fi arha, amma yana iya buƙatar ƙarin kulawa.

Hanya ta biyu ita ce amfani da Maɓallin Maɓalli, wanda shine kayan aiki mai ƙarfi wanda ke ba ku damar nemo kalmomi masu haifar da zirga-zirga. Hakanan zaka iya yin canje-canje a layi ta amfani da Editan Talla. Yin amfani da Maɓallin Maɓalli kuma yana ba ku damar canza tallan ku a cikin yawa. Hakanan zaka iya amfani da shafin gida don duba bayanai masu ban sha'awa akan kalmomin ku.

Don farawa da, za ku buƙaci ƙirƙirar asusun Google. Ba ya ɗaukar lokaci mai tsawo don ƙirƙirar asusun kyauta, kuma yana da sauƙin farawa. Daga nan, za ku iya ƙirƙirar yakinku na farko. Da zarar kun ƙirƙiri asusun ku, za ku iya saita kasafin ku da masu sauraron ku. Hakanan zaka iya saita tayin ku kuma rubuta kwafin tallan ku.

Ɗaya daga cikin muhimman abubuwan da ya kamata a kiyaye yayin amfani da Google AdWords shine cewa dole ne ku inganta tallan ku. Yadda ake inganta tallan ku, mafi kyawun damar da za su samu na samar da koma baya kan zuba jari. A gaskiya, bisa ga Rahoton Tasirin Tattalin Arziki na Google, 'yan kasuwa na iya yin komai kamar yadda $2 kowace dala a talla tare da AdWords.

Yana da rikitarwa

Yawancin ƙananan kamfanoni suna buɗe asusu tare da Adwords amma ba su fahimci yadda tsarin ke aiki ba. Ba su da lokacin sadaukarwa ga tsari kuma ba su fahimci tsarin ƙaddamarwa ba. Google yana sarrafa kasafin kuɗi don tallace-tallace kuma ba zai nuna tallace-tallacen da ke da ƙarancin ƙima ba.

Google AdWords shine dandamalin talla na biya-kowa- dannawa wanda ke bawa 'yan kasuwa damar zaɓar mahimman kalmomi masu alaƙa da samfuransu ko ayyukansu.. Yana da ƙima sosai kuma yana ba da tallan da aka yi niyya akan rukunin yanar gizo. An jera a ƙasa mahimman ƙa'idodin tallan AdWords. Da zarar kun san waɗannan, za ku iya inganta yaƙin neman zaɓe don fitar da ƙarin kwastomomi zuwa gidan yanar gizon ku.

Google AdWords albashi ne a kowane danna (PPC) dandalin talla

PPC (biya kowane danna) talla sanannen hanya ce don isa ga sabbin masu sauraro da haɓaka zirga-zirgar gidan yanar gizo. Nazarin ya nuna cewa baƙi daga tallace-tallace na PPC sun fi yin siyayya fiye da masu baƙi na halitta. Hakanan yana haifar da babban ROI. A matsakaici, masu tallace-tallace na iya tsammanin komawa kan zuba jari na kusa $2 kowane danna.

Yawancin mutane ba su san cewa bin diddigin juyi wani muhimmin al'amari ne na biyan kuɗi ta tallan dannawa ba. Sabbin masu talla da yawa sun kasa gane ƙimar bin diddigin juyawa. Wasu ma suna hayar hukumar tallan dijital don gudanar da kamfen ɗin su na PPC, amma sun kasa gane cewa hukumar ba ta fahimci manufofin kasuwancinsu da kuma bukatar bin diddigin canjin ba. Saboda haka, ’yan kasuwa na dijital dole ne su ilimantar da abokan ciniki kan yadda za a kafa bin diddigin juyawa a duka bangarorin PPC da gidan yanar gizon.

Biya-daya-danna talla ya ƙunshi siyan tallace-tallace daga injunan bincike don takamaiman kalmomi. Ana nuna tallan a sama ko kusa da sakamakon binciken kwayoyin halitta. Ana ƙididdige farashin dannawa ta matsakaicin tayi da ƙimar ingancin talla. Tallace-tallacen na iya zuwa daga ɗan ƙaramin cents zuwa dala ɗari da yawa. Babban tayi ba kasafai ba ne, duk da haka. Misali, idan tallan ku game da asusun duba kasuwanci ne kyauta, a $10 tayin zai tabbatar da cewa tallan ku yana saman wurin sakamakon binciken.

Amfani da Google AdWords don haɓaka kasuwancin ku hanya ce mai mahimmanci don isa ga masu sauraron ku. Cibiyar nunin Google ta ƙunshi dubban shafuka akan yanar gizo. Haka kuma, za ku iya zaɓar wuraren da za ku tallata su kuma zaɓi nau'ikan masu sauraron da kuke son yin waƙa. Waɗannan tallace-tallacen ba su zama madadin martabar binciken kwayoyin halitta ba, amma za su iya taimaka muku isa ga abokan cinikin ku a ko'ina.

Yana bawa 'yan kasuwa damar zaɓar kalmomin da suka dace da samfuransu ko ayyukansu

Hanya ɗaya don samun mafi kyawun Adwords ita ce zaɓar kalmomin da suka dace da samfuranku ko ayyukanku. Misali, idan kuna sana'ar isar da kayan lambu, kana iya so ka zaba “kwayoyin kayan lambu akwatin bayarwa” as your keyword. Yin amfani da wannan maɓalli zai taimake ka ka jawo hankalin abokan ciniki masu dacewa. Hakanan zaka iya amfani da bambancin waɗannan kalmomi daban-daban, gami da kuskuren haruffa da kalmomin kalmomi.

Lokacin zabar kalmomi don tallan ku, tabbatar da amfani da su a cikin kwafin tallan ku da kwafin shafin saukarwa. Sau da yawa, ba za ku iya faɗi waɗanne mahimman kalmomi za su yi aiki ba har sai kun gwada su. Saboda haka, yana da kyau ku tafi tare da jin daɗin ku lokacin zabar kalmomi don yaƙin neman zaɓe.

Wata hanyar samun mahimmin kalmomi ita ce yin amfani da mai tsara kalmomi. Wannan kayan aiki yana taimaka muku nemo sabbin kalmomin shiga ta hanyar neman kalmomi masu kama da juna akan gidajen yanar gizo masu fafatawa. Haka kuma, Google Analytics zai nuna muku abin da keywords mutane ke amfani da su don nemo gidan yanar gizon ku. Ga hanya, ba za ku yi takara don zirga-zirgar ababen hawa ba.

Yana ba da tallan da aka yi niyya na rukunin yanar gizo da sake yin niyya

Retargeting yana ba ku damar sake sa ido ga baƙi waɗanda suka ziyarci gidan yanar gizon ku a baya. Yana aiki ta sanya ƙaramin lamba, ake kira pixel, a gidan yanar gizonku. pixel ba ya ganuwa ga maziyartan rukunin yanar gizo, amma ya sauke kuki mai bincike mara suna, wanda ke bawa mai ba da damar sakewa damar sanin lokacin da zai ba ku talla.

Yana da matukar girma

Google AdWords wani nau'i ne na tallace-tallacen kan layi mai girman gaske. Wannan yana nufin cewa ƙarin kuɗin da aka saka a cikin yaƙin neman zaɓe zai haifar da ƙarin riba. Hakanan yana da bayyananniyar gaskiya. Ko kuna nufin kasuwancin gida ko duk duniya, za ku iya ganin abin da ke aiki da abin da ba haka ba. Tare da ikon auna ROI da ƙimar juyawa, za ku iya keɓance kamfen ɗin ku don ƙarin juzu'i.

Hakanan yana da girma sosai, ma'ana cewa kasafin kuɗin ku na iya haɓaka yayin da kasuwancin ku ke haɓaka. Kuna iya ma ƙara kasafin kuɗin ku idan kun sami yakin talla mai riba. Wannan zai haifar da ƙarin riba da jagoranci. AdWords hanya ce mai sauri da inganci don jawo ingantacciyar zirga-zirga zuwa gidan yanar gizon ku. Kuna iya ƙirƙirar tallace-tallace masu kama ido waɗanda ke canzawa da kyau. Hakanan zaka iya rage farashin tallan ku ta hanyar mai da hankali kan kalmomi mara kyau.

Yana ba 'yan kasuwa damar haɓaka tallace-tallace don haɓaka juzu'i

Zaɓin ingantaccen zaɓi na CPC a cikin Adwords yana taimakawa kasuwancin haɓaka damar juzu'i. Wannan nau'in tayi yana ɗaga tayin sau da yawa kuma yana da niyyar haɓaka CTR, CVR, da CPC ga kowane keyword. Har ila yau, yana ƙoƙarin inganta ƙimar gabaɗaya ta dannawa ɗaya. Zai fi kyau a yi amfani da wannan nau'in tayin idan kuna son haɓaka jujjuyawar ku.

Dabarar ba da shawarar Maximize Conversions yana bawa 'yan kasuwa damar haɓaka tayin su don haɓaka juzu'i ba tare da kashe fiye da yadda za su iya ba.. Wannan dabarar ta dace da ƙananan kasuwancin e-commerce masu girma zuwa matsakaici waɗanda ba su da babban kasafin kuɗi. Ta hanyar haɓaka tallace-tallace, kasuwanci za su iya cimma matsayi mafi girma na talla a cikin sakamakon bincike.

Don haɓaka tayin ku don haɓaka juzu'i, dole ne ku sami bin diddigin juyawa a cikin Adwords. Da farko, Kudin ku na kowane saye zai yi yawa, amma da lokaci, farashin kowane juzu'i zai ragu. Idan ba za ku iya tantance menene farashin canji ba, wannan dabara na iya zama ɗan wayo.

Smart Bidding siffa ce da ke amfani da koyan na'ura don haɓaka tayi don ƙara juzu'i. Google yana nazarin siginar bayanai daga kowane bincike kuma yana ƙaruwa ko rage ƙimar ku bisa yuwuwar juyawa. An saita manyan tayi don masu nema waɗanda suka fi dacewa su saya. Duk da haka, Google kuma yana buƙatar ku bin diddigin canjin ku. Misali, Google yana ba da shawarar cewa kuna da aƙalla 30 tuba a baya 30 kwanaki kafin ku iya amfani da Target CPA da Target ROAS.

Don haɓaka tasirin Adwords, ya kamata ku zaɓi kalmomin da ke da alaƙa da samfuran ku. Na farko, bincika mahimman kalmomin da rukunin yanar gizonku ke amfani da su akai-akai. Mahimman kalmomi waɗanda ke da alaƙa da kasuwancin ku za su haifar da ƙarin dannawa da jagora. Na gaba, Ƙayyade yadda Google yayi daidai da kalmomin ku. Akwai nau'ikan wasa guda huɗu daban-daban: daidai, magana, m, da sake yin niyya.

Binciken keyword

Binciken keyword shine tsarin nemo mafi kyawun kalmomi don tallan ku. Yana ba da haske game da abin da masu sauraron ku ke nema akan layi kuma zai iya taimaka muku tsara dabarun abun ciki da shirin talla. Mutane suna amfani da kalmomi don neman bayanai, kaya, da ayyuka akan yanar gizo. Ta sanya abun cikin ku a gaban waɗannan masu amfani, za ku inganta damar ku na samun tallace-tallace.

Muhimmin ɓangaren bincike na keyword shine nazarin kundin bincike. Ana yin haka ta hanyar shigar da kalmar shiga cikin injin bincike da bincika sakamakon. Bugu da kari, yakamata kuyi bincike irin waɗannan sharuɗɗan nema. Watau, idan abokan cinikin ku suna neman kayan leƙen asiri, kuna iya son yin niyya ga waɗannan binciken.

Hakanan kuna son sanin masu fafatawa. Idan kana siyar da samfur ko sabis akan layi, za ku iya yi musu niyya tare da tallan siyayya da ingantattun shafukan saukowa. Amma idan samfur ko sabis ɗin ku na gida ne da farko, yakamata ku mai da hankali kan kalmomin gida maimakon na duniya. Don yin wannan, za ku iya amfani da kayan aikin bincike na keyword don gano mafi kyawun kalmomi.

Binciken keyword wani muhimmin bangare ne na SEO. Ta hanyar yin bincike, za ku iya nemo kalmomin da suka fi dacewa don tallanku. Ta zabar madaidaitan kalmomi, za ku ajiye lokaci da kudi. Bugu da kari, zai taimaka maka ƙirƙirar abun ciki wanda ya dace da masu sauraron ku. Kuna iya nemo kalmomin da suka fi dacewa ta amfani da kayan aiki kamar mai tsara kalmar keyword na Google. Wannan kayan aikin yana taimaka muku saka idanu akan abubuwan da ke faruwa a ainihin lokacin kuma ku tantance adadin mutane nawa ke neman takamaiman kalmomi. Bugu da kari, it gives you a list of phrases with high search volume, which are trending and rising in popularity.

Keyword research is vital for the success of an Adwords campaign. It helps you determine the best keywords that will increase traffic to your website. Once you know which keywords are the most targeted, you can create an ad campaign around them. You can also make your ads more targeted by targeting a smaller target market.

The most effective keywords will be highly related to your product and have low competition. By selecting long-tail keywords, you can maximize the chances of reaching your target audience and selling products with a profit. Baya ga binciken keyword, you can use Google’s keyword planner to find the most popular keywords and phrases for your ads. The tool also provides related keywords, wanda zai taimake ka yanke shawarar dabarun neman.

Biyan kuɗi akan kalmomi

Bayar da mahimman kalmomi wata dabara ce mai ƙarfi don haɓaka aikin kamfen ɗin tallanku. Yana ba ku damar ƙaddamar da masu sauraron ku daidai da samun CPC mafi girma. Don yakin neman nasara na talla, kana buƙatar a hankali zaɓi kalmomin da kake son tallata. Mafi girman CPC, mafi kyawun damar ku na kasancewa matsayi mai girma ta injin bincike.

Kuna iya daidaita tayin ku da hannu ko amfani da kayan aikin siyarwa mai sarrafa kansa. Yayin da na ƙarshe na iya ɗaukar ɗan lokaci kaɗan, yana ba da kulawar granular kuma yana ba da garantin cewa ana aiwatar da canje-canje nan da nan. Duk da haka, kayan aikin siyarwa na atomatik ba su da shawarar ga manyan asusu saboda yana da wahala a saka idanu akan sakamakon kuma yana iyakance ikon ku na duba “babban hoto.” Bayar da hannu yana ba ku damar saka idanu kan kalmomin ku akan kowane mahimmin kalma, ba tare da ɓata kasafin tallan ku ba.

Hakanan zaka iya amfani da kayan aikin bin diddigin kalmar maɓalli na kyauta don tantance tasirin yaƙin neman zaɓe. Wannan kayan aiki yana ba ku rahotannin kwatanta farashi kowane danna zuwa juzu'i. Da wannan bayanai, za ku iya daidaita matsakaicin farashin kowane danna don haɓaka ribar ku. Wannan kayan aiki kuma zai sanar da ku ko kuna kashewa da yawa akan takamaiman kalma.

Hakanan zaka iya saita nau'in madaidaicin kalmar maɓalli. Nau'in wasan tsoho shine Broad, wanda ke nufin cewa tallan ku zai bayyana a cikin kowane sakamakon bincike na waccan kalmar. Wannan na iya haifar da babban adadin ra'ayi, amma kuma yana iya haifar da tsada mai tsada. Hakanan zaka iya amfani da wasu nau'ikan wasa, kamar Jumla Match, Daidai Daidai, ko Match mara kyau.

Hakanan zaka iya saita max CPC tayin a ƙungiyar talla da matakin maɓalli. Yawancin masu talla suna farawa da max CPC tayin dalar Amurka 1. Duk da haka, Hakanan zaka iya saita max CPC tayin na kowane keywords ta amfani da kayan aiki kamar Maximize Clicks.

Wani abin da za a yi la'akari da shi lokacin yin tayin kan kalmomi a cikin Adwords shine Makin Inganci. Maki mai inganci yana nufin tallan ku ya fi dacewa da tambayar nema. Google zai ba da matsayi mafi girma ga tallace-tallace masu inganci masu inganci.

Sake yin niyya

Sake yin niyya tare da Adwords hanya ce mai kyau don haɗa abokan cinikin da suke da su kuma jawo sababbi. Ya ƙunshi sanya alamar Rubutu akan gidan yanar gizonku wanda zai sauƙaƙa muku don isa ga masu sauraron ku akan wasu rukunin yanar gizon. Google yana ba ku damar raba masu sauraron ku bisa samfuran ko sabis ɗin da suka gani akan rukunin yanar gizon ku. Ta yin haka, za ku iya nuna ƙarin tallace-tallacen da aka yi niyya ga waɗannan mutane.

Tallace-tallacen da aka sake niyya za su bayyana akan allon kwamfutar mutum bayan ya duba wani shafi. Misali, za a nuna wa mutumin da ya je shafin gidan yanar gizon ku tallan da aka keɓance don samfuran iri ɗaya. Ana iya ganin tallan ga mutanen da ke neman kasuwancin ku a cikin Google Search.

Idan kun kasance sababbi ga talla, Adwords wuri ne mai kyau don farawa. Wannan kayan aiki mai ƙarfi yana ba ku damar nuna tallace-tallace ga abokan cinikin da suka shuɗe yayin da suke bincika gidajen yanar gizo daban-daban, nuni gidajen yanar sadarwa, aikace-aikacen hannu, da bidiyon YouTube. Wannan yana ba ku damar sake yin hulɗa tare da abokan cinikin da suke da kuma ƙara ƙimar canjin ku.

Farashin kowane danna

Lokacin da kake amfani da Google Adwords don kasuwancin ku, dole ne ka ƙayyade mafi kyawun farashi ta dannawa. Wannan farashin ya dogara da samfurin ku, masana'antu, da kasuwar manufa. Duk da haka, ya kamata ku tuna cewa matsakaicin farashin kowane danna shine $269 don neman talla da $0,63 don nunin talla. Hakanan ƙimar ƙimar tallan ku yana shafar farashin kowane danna, tayi, da gasar.

Kayan aikin Keyword na Google yana nuna muku matsakaicin CPC don kalmomin da aka saba amfani da su. Yana da sauƙi a kwatanta CPCs na kalmomi don ganin wanda zai kawo mafi kyawun dawowa. Google yayi iƙirarin cewa wannan sabon shafi zai kasance daidai fiye da kayan aikin Keyword na baya, amma wannan zai haifar da ƙima daban-daban akan kayan aikin biyu.

Farashin kowane danna samfurin farashin talla ne inda mai talla ke biyan mawallafin kowane danna kan tallan.. Wannan yana sauƙaƙa wa masu talla don haɗa jarin tallan su zuwa ROI. Farashin kowane samfurin danna ɗaya ne daga cikin shahararrun hanyoyin tallan kan layi. Yana taimaka wa 'yan kasuwa su tantance mafi kyawun farashi a kowane danna ta amfani da dabaru iri-iri. Manufar ita ce ƙara yawan adadin dannawa don mafi ƙarancin farashi mai yuwuwa. Misali, ƙaramin kantin sayar da tufafi na iya amfani da tallan CPC akan Facebook don haɓaka sabuwar sutura. Idan mai amfani ya gungurawa tallar, dillalin ba zai biya mai talla ba.

Daga cikin abubuwa da yawa da ke shafar farashi ta dannawa, farashin samfurin shine mafi mahimmanci. Mafi girman farashin samfurin, mafi girma farashin kowane danna. A wasu lokuta, CPC mafi girma shine mafi kyawun kasuwancin ku. Misali, idan ka sayar da tufafi, Kudin da aka danna don rigar na iya zama sama da farashin rigar.

Akwai nau'ikan farashi-kowa-daya da ake amfani da su tare da Google AdWords. Daya ana kiransa kafaffen CPC, kuma yana nuna haɗin kai tsakanin mai talla da mawallafi. Wannan ƙirar tana ba masu talla damar saita iyakar ƙimar su don kowane dannawa, kuma yana ƙara yuwuwar sauka a sararin talla mai kyau.

Adwords yana ɗaya daga cikin shahararrun kuma hanyoyin tallan kan layi masu riba. Kuna iya isa ga ɗimbin masu sauraro tare da taimakon Adwords. Dandalin Google ya kasance kusan kusan shekaru ashirin. A cewar bincike, 'yan kasuwa suna yin ROI na $116 biliyan a kowace shekara a kan dandamali, kuma suna samun matsakaicin $8 ga kowace dala da suke kashewa a dandalin.

Farashin

Lokacin da kuka yanke shawarar amfani da Google AdWords don yakin tallanku, ya kamata ka san farashin kowane keyword. Wannan zai taimake ka ka kasance cikin kasafin kuɗin ku, kuma zai kuma ba ku ra'ayin abubuwan da ke tasowa a farashin AdWords. Don samun ra'ayi na farashin keyword, duba manyan manyan kalmomin AdWords guda goma mafi tsada.

Kudin AdWords ya bambanta dangane da keyword da masana'antu. Amma a gaba ɗaya, Matsakaicin farashin kowane danna yana da kusan $2.32 akan hanyar sadarwar bincike da $0.58 akan hanyar sadarwar nuni. Ana samun cikakken bayanin ma'aunin AdWords akan gidan yanar gizon Google. Makin ingancin kowane mahimmin kalma yana shafar ingancin sa, don haka tabbatar da tallan ku yana da babban Maki mai inganci zai cece ku kuɗi da samun tallan ku ga ƙarin masu amfani.

Yin amfani da kayan aikin mai tsara kalmomi na iya taimaka muku ƙididdige farashin mabuɗin don kasuwancin ku. Wannan kayan aiki ne na kyauta wanda Google Ads ya samar wanda zai ba ku damar yin tunani daban-daban sharuɗɗan da suka shafi kasuwancin ku kuma gano menene farashin kowane ɗayan.. Idan ba ku da tabbacin waɗanne keywords za ku zaɓa, yi amfani da mai tsara kalmar keyword na Google don gano waɗanne kalmomin neman masu sauraron ku ke nema.

Kudin AdWords ya dogara da dannawa nawa kuke son cimmawa. Misali, ƙila za ku biya don mahimman kalmomin da ba su da farin jini fiye da sauran, amma waɗannan kalmomin za su ƙara yawan ribar ku. Kuna iya sarrafa CPC ɗin ku ta saita matsakaicin kasafin yau da kullun.

Mahimman kalmomi

Lokacin da kuke gudanar da yaƙin neman zaɓe ta amfani da Google Adwords, kuna buƙatar sanin yadda ake zabar kalmomin da suka dace don kasuwancin ku. Manufar ita ce a jawo ƙwararrun dannawa zuwa tallan ku kuma ku kiyaye farashin danna ku a matsayin ƙasa kaɗan. Mahimman kalmomi masu girma suna kawo ƙarin zirga-zirga, amma kuma sun fi yin gasa da tsada. Ƙirƙirar ma'auni daidai tsakanin ƙarar da farashi shine fasaha da kimiyya.

Ɗaya daga cikin mafi kyawun hanyoyin da za a yi wannan ita ce amfani da mai tsara kalmar keyword na Google. Wannan kayan aiki zai nuna maka adadin binciken takamaiman kalma, da kuma farashin da aka danna da kuma gasar don wannan kalmar. Wannan kayan aikin kuma zai nuna muku irin waɗannan kalmomi da kalmomi waɗanda masu fafatawa ke amfani da su.

Da zarar kun san kalmomin da za su jawo hankalin mafi yawan baƙi, za ku iya inganta gidan yanar gizon ku don jawo hankalin su. Madaidaitan kalmomin shiga za su ƙara ƙimar canjin ku, rage farashin ku-ko-daya-danna, da kuma fitar da ƙarin zirga-zirga zuwa rukunin yanar gizon ku. Wannan zai haifar da ƙananan farashin tallace-tallace da kuma samun riba mai yawa akan zuba jari. Hakanan zaka iya amfani da kayan aiki na maɓalli don fito da ra'ayoyi don rubutun blog da abun ciki.

Ɗaya daga cikin mafi kyawun hanyoyin da za a nemo madaidaitan kalmomi shine amfani da madaidaicin jumla da madaidaicin wasa. Mahimman kalmomi matches na jumla suna ba masu tallace-tallace mafi girman iko akan kashe kuɗin su. Waɗannan tallace-tallacen za su bayyana don binciken da ke da sharuɗɗa biyu a cikin tambaya ɗaya.

Bidi'a

Bayar da Kuɗi akan Adwords ɗaya ne daga cikin mahimman abubuwan yaƙin neman zaɓe na AdWords. Manufar ita ce ƙara dannawa, tuba, da dawowar ciyarwar talla. Akwai hanyoyi daban-daban don yin tayi, bisa ga masu sauraron ku da kasafin kuɗi. Farashin kowane danna (CPC) shine mafi yawan nau'in bayar da umarni, kuma yana aiki mafi kyau ga gidajen yanar gizo waɗanda ke buƙatar jawo takamaiman nau'ikan baƙi. Duk da haka, ba shi da tasiri ga shafukan yanar gizon da ke buƙatar samar da adadin yawan zirga-zirgar yau da kullum. Ana amfani da tayin CPM don tallace-tallacen da suka bayyana akan gidajen yanar gizo waɗanda ke da alaƙa da samfuran ko sabis ɗin da ake haɓakawa akan rukunin yanar gizon..

Bayan yin umarni akan kalmomi, Hakanan ya kamata ku kula da sau nawa abokan hamayyarku suka nuna a cikin sakamakon binciken. Ta hanyar nazarin adadin tallan su ya bayyana a cikin SERP, za ku iya gano yadda za ku fice daga gasar. Haka kuma, Hakanan zaka iya bincika inda masu fafatawa suka nuna kuma gano ra'ayinsu.

Kamfen na Smart AdWords sun raba abin da suke nema zuwa daban-daban “kungiyoyin talla” kuma a tantance su daban. Smart Bidding yana aiwatar da mafi kyawun ayyuka daga kamfen ɗin ku na baya zuwa sabbin kamfen ɗin ku. Zai nemi tsari tsakanin tallace-tallace da kuma yin ingantawa bisa bayanan da ya tattara. Don farawa, zaku iya karanta jagorar Google akan yadda ake amfani da wannan fasaha.

Sakamakon inganci

Idan kuna amfani da Google Adwords don haɓaka gidan yanar gizon ku, yana da mahimmanci a fahimci mahimmancin Matsayin Ingancin. Wannan lambar za ta ƙayyade matsayi da farashin tallan ku. Idan kuna da ingantaccen abun ciki akan shafin saukar ku da tallace-tallace masu dacewa, zaka sami maki mai inganci mafi girma. Wannan zai taimaka maka samun matsayi mafi kyau da ƙananan CPC.

Ana ƙididdige ƙimar ingancin AdWords daga abubuwa da yawa. Wannan ya haɗa da kalmomin da kuka zaɓa da Ad ɗin kanta. Makin yana ba ku ra'ayi na yadda tasirin yakinku yake. Maki mai girma yana nufin za ku iya fitar da manyan yan kasuwa ba tare da biyan kuɗi da yawa don tallan ku ba. Hakanan yana tabbatar da cewa tallace-tallacen da kuke sanyawa basu da alaƙa da gidajen yanar gizon da basu dace da abun cikin rukunin yanar gizonku ba..

Maki mai ƙarancin inganci zai kashe ku ƙarin kuɗi. Sakamakon ingancin ya dogara ne akan bayanan tarihi, don haka ba za ku iya tsammanin ya zama cikakke ba, amma zaka iya inganta shi akan lokaci. Misali, za ku iya canza ƙungiyoyin kalmomi mara kyau a cikin kwafin tallanku. A madadin, za ku iya dakatar da waɗancan tallace-tallacen da ke da ƙananan CTR kuma ku maye gurbin su da wasu.

Don ƙara ingancin Makin ku, ya kamata ku inganta shafin saukar ku da kalmomin shiga. Ya kamata tallanku ya ƙunshi kalmomin da suka dace da abubuwan da ke cikin shafin. Hakanan yana da mahimmanci don haɓaka kwafin talla. Ya kamata ya dace da maɓalli kuma yana da rubutu mai alaƙa da ke kewaye da shi. Ta yin haka, za ku inganta ƙimar ku mai inganci a cikin Google Adwords.

Kariyar talla

Kariyar talla manyan hanyoyi ne don ƙara ƙarin bayani zuwa tallan ku. Maimakon kawai nuna lambar wayar ku, za ku iya haɗa ƙarin bayani kamar hanyoyin haɗin yanar gizon. Yana da mahimmanci a yi amfani da waɗannan kari na talla ta hanyar da ta dace da ɓangaren farko na tallan ku. Ta hanyar haɗa waɗannan kari na talla cikin tallan ku, za ku iya isa ga ƙarin abokan ciniki masu yuwuwa.

Akwai nau'ikan kari biyu na talla: manual da kuma atomatik. Yayin da kari na hannu yana buƙatar saitin hannu, Google na iya amfani da kari ta atomatik ta atomatik. Ana iya ƙara nau'ikan biyu zuwa kamfen, kungiyoyin talla, da kuma asusu. Kuna iya ma ƙayyade lokacin ranar da kari zai gudana. Kawai tabbatar da saita lokacin da za a nuna su, kamar yadda ba kwa son mutane su kira tallan ku a lokutan ofis.

Ƙarin talla na iya taimakawa inganta ingancin jagoran ku. Suna taimaka wa abokan cinikin da za su iya cancantar kansu, wanda ke rage farashin ku kowane gubar. Ƙari, suna taimaka wa tallan ku don samun matsayi mafi kyau akan injin bincike. Google yana amfani da abubuwa da yawa don tantance matsayin talla a cikin sakamakon binciken.

Sitelinks kuma nau'in tsawaita talla ne. Suna bayyana layi ɗaya zuwa biyu a ƙasan tallan ku kuma suna iya haɗawa da taƙaitaccen bayanin. Waɗannan kari na iya zama da amfani wajen haɓaka ƙimar danna-ta, amma ya kamata a yi amfani da shi cikin gaskiya.

Danna-ta hanyar ƙimar

Adadin danna-ta don kamfen ɗin Adwords shine matsakaicin adadin mutanen da suka danna ta hanyar talla. Ana amfani da wannan ƙididdiga don tantance yadda tasirin talla ke da tasiri. Babban ƙimar danna-ta hanyar zai ƙara yuwuwar jujjuya ku. Yin amfani da mahimman kalmomin da suka dace da samfuran ku da ayyukanku zasu inganta tasirin tallanku.

Ana ƙididdige ƙimar danna-ta hanyar rarraba adadin dannawa da adadin abubuwan gani. Gabaɗaya, tallace-tallacen da ke samar da ƙimar dannawa mai girma ana niyya zuwa samfura da ayyuka masu ƙima. Duk da haka, Shagunan kan layi yawanci suna da ƙananan CTRs. Ƙara CTR ɗin ku zai taimake ku don inganta ROI ta hanyar ƙaddamar da abokin ciniki mai kyau.

Ƙarfafa CTR ya yi daidai da karuwar kudaden shiga da kuma karuwar canji. Tashoshin PPC suna haifar da zirga-zirgar zirga-zirgar da ta fi niyya fiye da sauran hanyoyin zirga-zirga. Duk da haka, ƙimar danna-ta don takamaiman talla na iya rinjayar juzu'i da kudaden shiga. Sakamakon haka, yana da mahimmanci a ci gaba da saka idanu akan CTR ku kuma yin tweaks kamar yadda ya cancanta.

Adadin danna-ta don tallan nuni ya yi ƙasa da na tallan nema. Wannan saboda gabaɗaya mutane ba sa danna tallan nuni saboda suna tsoron ƙwayoyin cuta ko wasu hare-hare. Adadin danna-tallar nuni yawanci yana kusa 0.35%. Kuna iya samun wannan bayanin a cikin ƙididdigar talla.

AdWords babbar hanya ce don fitar da haɓaka don kamfanin ku na SaaS. Kuna iya ƙirƙirar talla kyauta a cikin mintuna, mika shi don dubawa, kuma ku rayu cikin kwanaki. Hakanan kuna iya hayar ƙwararriyar hukumar PPC don taimaka muku haɓaka yaƙin neman zaɓe wanda aka ƙera don haɓaka haɓaka. Umarni na iya taimaka muku da wannan, kuma zai iya ba ku shawara kyauta. A madadin, za ku iya shiga cikin al'umma maras kyau don masu sayar da SaaS da ake kira Society.

Binciken keyword

Lokacin bincika mahimman kalmomi don yakin AdWords, daya daga cikin muhimman abubuwan shine niyya. Kuna son amfani da Tallace-tallacen Google don yiwa masu amfani da ke neman mafita ga matsalolinsu. Duk da haka, Wasu mutane na iya kawai yin lilo a yanar gizo don bayani ko neman ilimi. Lokacin zabar kalmomin ku, la'akari da haɗuwa da ƙananan ƙira da ƙananan kalmomi.

Baya ga binciken keyword na ciki, kuna buƙatar bincika kalmomin waje kuma. Loda jerin kalmomin ku zuwa Google Keyword Planner don ganin abin da masu bincike ke nema. Hakanan zaka iya bincika Google Trends don ƙimar kowane mahimmin kalma. Idan yana samun zirga-zirga wata-wata, yana yiwuwa ya cancanci amfani da shi a cikin kamfen ɗin ku na Adwords.

Binciken keyword wani muhimmin bangare ne na tallan binciken kwayoyin halitta. Yana taimaka muku fahimtar masu sauraron ku da aka yi niyya kuma yana ba ku bayanai masu mahimmanci. Don samun mafi kyawun bincike na keyword, kana buƙatar samun kayan aiki masu dacewa da tunani. Akwai kayan aikin binciken keyword da yawa kyauta, amma za ku iya so ku biya kaɗan don ƙarin kayan aiki na ci gaba.

Binciken keyword don yakin Adwords yakamata a fara da wuri a cikin tsarin tsarawa. Yin haka zai taimake ka saita ainihin tsammanin farashi, kuma ku ba yaƙin neman zaɓe mafi kyawun damar samun nasara. Tabbatar kun yi bincikenku a hankali, kamar yadda zaɓin kalmomin da ba daidai ba zai iya haifar da yakin da ba a yi nasara ba da damar tallace-tallace da aka rasa.

Ya kamata a cika jerin kalmomi da kalmomi da ke bayyana kasuwancin ku. Da zarar kun gano sharuddan da jimlolin da ke bayyana kasuwancin ku, za ka iya amfani da kayan aikin bincike na keyword don zaɓar kalmomi don dabarun tallan ku na kan layi. Manufar binciken keyword shine ƙirƙirar ra'ayi mai ƙarfi tsakanin mutanen da ke da yuwuwar sha'awar samfuran ku ko sadaukarwar sabis..

Zaɓuɓɓukan siyarwa

Google yana da zaɓuɓɓukan saye da yawa don Adwords, kuma mafi kyawun yaƙin neman zaɓe na musamman na iya bambanta dangane da kasafin kuɗin ku. Kuna iya ƙara ko rage max CPC ɗinku har zuwa 30%, dangane da gasar da nau'in bincike. Irin wannan tayin yana samuwa ne kawai akan Cibiyar Nuni ta Google da Cibiyar Bincike.

Bayar da hannu zaɓi ce ga masu talla waɗanda ke kan iyakataccen kasafin kuɗi, ko kuma wanda ke son mayar da hankali kan wayar da kan alamar. Wannan zaɓin yana taimaka muku haɓaka bayyanar alama da juyawa. Duk da haka, ya fi cin lokaci kuma ba shi da tasiri kamar sayayya ta atomatik. Idan kuna son ƙara wayar da kan alama, za ka iya amfani da farashi-kowa-danna tayi.

Hanyar ƙaddamar da tsohowar ita ce Broad Match, wanda ke nuna tallan ku ga masu amfani waɗanda ke neman kalmar ku. Duk da haka, Hakanan zaka iya zabar yin tayin akan sharuɗɗan masu alama, wadanda sunayen kamfanoni ne ko kayayyakin da suka kebanta da su. Duk da haka, wannan hanya na iya zama tsada sosai. Yawancin 'yan kasuwa suna muhawara kan ko za su yi tayin kan sharuɗɗan da aka ƙima ko a'a.

Bayar da Adwords yana da mahimmanci, amma yakamata kuyi la'akari da ROI ɗinku da adadin da kuka shirya kashewa. Idan kasafin ku ya yi ƙasa sosai, ba za ku sami yawan dannawa kamar yadda kuke so ba. Hakanan za ku jira har sai kun sami ƙarin kuɗi don faɗaɗa yakin ku. Hakanan, yana da mahimmanci a kiyaye abubuwan da ke faruwa. Wasu samfuran suna da yuwuwar siyarwa a wasu lokuta na shekara, don haka ya kamata ku kula da waɗannan abubuwan yayin yanke shawara akan kasafin ku.

Google yana amfani da sigina don tantance mafi dacewa tayi don wata kalmar da aka bayar. Waɗannan sigina na iya haɗawa da abubuwa kamar yanayi, ziyartan rukunin yanar gizo na baya, da sha'awa. Hakanan yana la'akari da wasu abubuwan da ke shafar ƙimar juzu'i, kamar wuri.

Farashin kowane danna

Kudin da aka danna ko CPC shine adadin da kuke biya akan kowane tallan da aka danna. Ya bambanta dangane da nau'in masana'antu da mahimmin kalmar da kuke nufi. Misali, a cikin masana'antar likitanci, CPC ne $2.32, yayin da irin wannan samfur na sabis na kwaskwarima na iya tsada $4. Duk da haka, ya kamata ku yi niyyar nemo CPC a ƙasa $2.73 don jawo hankalin ƙarin abokan ciniki masu yuwuwa. Kuna iya amfani da kayan aiki kyauta mai suna Wordstream don kwatanta CPC da sauran tallan Adwords. Sannan, za ku iya yin aiki don inganta tallanku mafi inganci.

CPC don Adwords ya dogara da manyan abubuwa guda uku: ingancin keywords, talla rubutu, da saukowa page. Ta hanyar sanin waɗannan abubuwa guda uku, za ku iya inganta yaƙin neman zaɓe don iyakar ROI. An jera a ƙasa wasu nasihu ne waɗanda zasu taimaka muku samun mafi yawan ROI daga yaƙin neman zaɓe ku.

Yayin da zaku iya rage CPC tare da shawarwarin PPC, yakamata kuyi la'akari da ingancin tallan ku. Maki mai inganci zai kawo muku ƙarin dannawa don kasafin kuɗin ku, wanda zai iya zama da amfani ga kasuwancin ku. Haka kuma, Hakanan zai kawo muku ƙarin alamar nisan miloli da bayyanuwa kyauta. Maki mai inganci muhimmin sashi ne na dabarun PPC na ku.

Hakanan yakamata ku san yadda ake lissafin CPC. Wannan ma'aunin yana da mahimmanci don ingantaccen amfani da kasafin tallan ku. Matsakaicin CPC ya bambanta daga mai talla zuwa mai talla, amma farashin ne da gaske kuke biya don kowane dannawa. Matsakaicin CPC shine matsakaicin farashin duk dannawa da aka raba ta adadin dannawa. Duk da haka, ya kamata ku sani cewa ainihin CPC za ta bambanta.

Zai fi kyau a gwada CPC ɗin ku tare da Target ROI don saita kasafin kuɗin da ya dace don kamfen ɗin ku na Adwords. Ta hanyar kwatanta kudaden shiga daga tallace-tallacen da aka biya zuwa farashin tallan ku, you will be able to see which ad types generate more revenue for your business. This will also help you adjust your marketing budget for higher performing ad types.

Sakamakon inganci

Quality score is an important part of AdWords and is based on a number from 0-10. A higher score means the ad is of higher quality. It is also more likely to get a good SERP ranking and attract high-quality traffic and conversions. There are several factors that affect the score, but the most important of them is CTR, or click-through rate.

Using high-quality ad copy is crucial to improving the Quality Score. It should match the keywords used and be surrounded by relevant text. Relevancy is another important factor in improving Quality Score. Google’s Ad Preview and Diagnosis Tool can help you optimize all of these elements.

While Adwords Quality Score is based on historical data, you can improve it over time. You can only see the value of your efforts when you have enough traffic and data. It is not a perfect science. By making small changes to your ad copy, you can improve your Quality Score.

AdWords Quality Score is a metric that determines the relevancy of your ad and your bid amount. A high Quality Score will improve your ad’s ranking and reduce your CPC. It will also improve your ROI. This metric is measured on a scale of one to ten.

The quality score for Adwords ads includes three factors: dacewa keyword, dacewa, kuma danna-ta hanyar ƙimar. Keywords can either be broad or narrow, but it is best to choose the broad match for a product. Phrase match is useful for broad product descriptions, such as a general description.

Farashin canji

When it comes to Adwords, conversion rates can be critical to your success. Across the board, most companies are looking to hit the high-conversion mark. While 25 percent of the top companies achieve that goal, most companies should aim to have a conversion rate over ten percent. To achieve this goal, you should implement a conversion rate optimization strategy.

One of the most important ways to improve your conversion rate is to optimize your ad copy. There are many things you can do to improve your ad copy and targeting, so you can achieve a higher conversion rate. If your ad copy isn’t converting your traffic, you can try a different offer or ad copy to increase your conversion rate. Amazon ads are one of the best ways to increase your conversion rate, and you can test different ad copy and offers to see which ones perform best.

Haka kuma, you should take note of your site’s bounce rate, which refers to the number of visitors who clicked away without taking action on your page. Bounce rates help you identify low-performing landing pages. A high bounce rate means that your site isn’t converting visitors.

Don inganta ƙimar canjin ku, you should focus on ad copy with specific keyword intent. This will increase your chances of converting traffic and improve your quality score. Baya ga wannan, you should also try to make your ad groups more targeted and specific. You can also improve your ad group’s quality score by increasing the number of specific keywords.

Conversion rates depend on a variety of factors, including the industry, samfur, and type of conversion. A shoe store’s conversion rate, misali, will be lower than a car dealership’s.

Lokacin amfani da Adwords don kasuwancin ku, akwai wasu abubuwa masu mahimmanci da ya kamata a yi la'akari da su. Na farko shine adadin kuɗin da kuke son kashewa a yaƙin neman zaɓe. AdWords yana ba ku damar saita kasafin kuɗi sannan ku cajin kuɗi kaɗan a kowane danna. Hakanan zaku iya bin diddigin ci gaban kamfen ɗin ku kuma ku yi canje-canje yadda kuka ga dama.

Sake tallatawa

Sake tallace-tallace wani nau'i ne na tallan kan layi wanda ke nuna takamaiman tallace-tallace ga mutanen da suka ziyarci gidan yanar gizonku a baya ko kuma suka yi amfani da app ɗin ku ta hannu.. Da zarar kun tattara jerin adiresoshin imel, za ku iya loda wannan jeri zuwa Google kuma ku fara amfani da shi don tallan ku na kan layi. Duk da haka, yana da mahimmanci a lura cewa wannan tsari zai iya ɗauka har zuwa 24 hours don Google sarrafa shi.

Binciken keyword

Binciken keyword don AdWords ya haɗa da zaɓar duka manyan sharuddan ƙararrawa da ƙarami. Manufar zaɓin maɓalli ya kamata ya kasance don tabbatar da cewa tallan ku yana bayyana lokacin da masu amfani ke neman sharuɗɗan da kuka zaɓa. Manufar binciken kuma yana da mahimmanci, tunda kuna son yin kira ga masu amfani waɗanda ke neman mafita ga matsaloli. Duk da haka, kana bukatar ka tuna cewa akwai mutanen da kawai suke lilo a yanar gizo ko neman bayanai, amma ba zai kasance yana neman takamaiman bayani ko sabis ba.

Binciken keywords don Adwords yana da mahimmanci kuma yakamata a yi shi a farkon matakin yaƙin neman zaɓe. Yin hakan zai ba ku damar saita farashi na gaske kuma ku sami mafi kyawun damar yin nasara. Bugu da kari, Binciken keyword zai iya taimaka maka sanin adadin dannawa da za ku samu don kasafin kuɗin da kuka ware don yaƙin neman zaɓe. Ka tuna cewa farashin kowane dannawa zai iya bambanta sosai daga maɓalli zuwa maɓalli, don haka zabar kalmomin da suka dace yana da mahimmanci don yin nasarar yakin AdWords.

Binciken keyword na iya ɗaukar komai daga mintuna biyar zuwa sa'o'i kaɗan. Wannan zai dogara da adadin bayanan da za ku bincika, girman kasuwancin ku, da nau'in gidan yanar gizon da kuke gudana. Duk da haka, kamfen ɗin bincike na keyword ɗin da aka ƙera zai ba ku haske game da halayen binciken kasuwar ku. Ta amfani da kalmomin da suka dace, za ku iya gamsar da buƙatun baƙi kuma ku fifita masu fafatawa.

Samfurin yin ciniki

Akwai nau'ikan ƙirar ƙira da yawa da ake samu a cikin Adwords, don haka yana da mahimmanci a fahimci wanda ya fi dacewa don yakin ku. Ya danganta da manufofin ku, kowane samfurin yana da fa'idodi daban-daban don haɓaka juzu'i. Yin amfani da samfurin da ya dace shine mabuɗin don haɓaka dawowar saka hannun jari don yaƙin neman zaɓe.

Mafi inganci samfurin shine Haɓaka Canje-canje, wanda ke saita tallace-tallace ta atomatik bisa ƙimar canjin ku. Wannan ƙimar ba ƙima ba ce ta ƙima amma kashi. Yin amfani da wannan ƙirar yana buƙatar kyakkyawar bin diddigin juyawa da tarihin juzu'i. Lokacin amfani da tROAS, kada ku sanya burinku da yawa. Zai fi kyau a fara da ƙaramin lamba kuma ƙara shi yayin da yaƙin neman zaɓe ya inganta.

Adwords yana ba da samfura daban-daban, gami da farashi-kowa-danna, farashi-da-dubu-duba, da Smart Bidding. Amfani da waɗannan zaɓuɓɓuka tare, za ku iya inganta tallace-tallacenku don mafi kyawun ƙimar jujjuyawa da ƙananan farashi kowace dannawa. Duk da haka, har yanzu kuna buƙatar sarrafa tallace-tallacenku kuma ku fahimci sakamakon kamfen ɗinku. Kuna iya tuntuɓar kamfani wanda ya ƙware a irin wannan nau'in gudanar da yaƙin neman zaɓe, MuteSix.

Hanyar CPC ta Manual tana ɗaukar lokaci, amma yana jan hankalin zirga-zirga masu inganci kuma yana kare ku daga kashe kashewa. Darajar juyi yawanci shine babban burin yaƙin neman zaɓe. Saboda haka, Zaɓin CPC na Manual shine kyakkyawan zaɓi don wannan dalili.

Farashin kowane danna

Farashin kowane danna (CPC) muhimmin abu ne da za a yi la'akari yayin ƙirƙirar dabarun tallan ku. Zai iya bambanta sosai dangane da mahimmin kalma da masana'antar da kuke hari. Yawancin lokaci, farashin danna jeri daga $1 ku $2. Duk da haka, a wasu masana'antu, farashin dannawa yayi ƙasa sosai.

Akwai manyan samfuran CPC guda biyu, bisa bid da ƙima. Duk samfuran biyu suna buƙatar mai talla ya yi la'akari da yuwuwar ƙimar kowane dannawa. Ana amfani da wannan ma'aunin don tantance nawa ake kashewa don samun baƙo ya danna talla, dangane da nawa baƙon zai kashe akan gidan yanar gizon.

Farashin da aka danna don Adwords ana ƙaddara ta adadin zirga-zirgar da wani talla ke karɓa. Misali, danna kan farashin sakamakon binciken Google $2.32, yayin da danna kan farashin nunin shafi mai wallafa $0.58. Idan gidan yanar gizon ku ya fi mayar da hankali kan tallace-tallace fiye da zirga-zirga, to ya kamata ku mai da hankali kan neman CPC ko CPA.

Adadin CPC na Tallan Facebook ya bambanta bisa ga ƙasar. Kanada da Japan suna da mafi girman ƙimar CPC, tare da mafi ƙasƙanci $0.19 kowane danna. Duk da haka, a Indonesia, Brazil, da Spain, Farashin CPC na Tallan Facebook yayi kadan, matsakaici $0.19 kowane danna.

Farashin kowane juyi

Farashin kowane juyi babbar hanya ce don bin diddigin ayyukan kamfen ɗin tallanku. Irin wannan talla wata hanya ce mai wayo don haɓaka kuɗin tallan ku. Yana ba ku damar bin takamaiman awo, kamar adadin mutanen da suka ziyarci rukunin yanar gizon ku kuma suka yi siyayya. Duk da haka, ya kamata ku lura cewa wannan awo na iya bambanta daga yaƙin neman zaɓe zuwa yaƙin neman zaɓe. Misali, Masu tallata e-kasuwanci na iya son bin diddigin mutane nawa ne suka cika fam ɗin tuntuɓar. Hakanan ana iya amfani da dandamalin samar da gubar don auna juzu'i.

Ana iya ƙididdige kuɗin kowane juzu'i ta hanyar duba ƙimar juzu'i tare da farashin canjin. Misali, idan kun kashe PS5 don dannawa wanda ke haifar da siyarwa, za ku sami riba na PS45. Wannan awo yana taimaka muku kwatanta farashin ku da ribar ku, kuma yana taimakawa musamman ga mutanen da ke neman rage farashi.

Baya ga farashin kowane canji, ya kamata masu talla su yi la'akari da matsakaicin farashin kowane saye. Wannan ma'auni yana sau da yawa sama da farashin kowane danna, kuma zai iya zama kamar yadda $150. Ya dogara da nau'in samfur ko sabis ɗin da kuke siyarwa, da kuma kusancin rates na masu siyarwa.

Haka kuma, yana da mahimmanci a lura cewa farashin kowane juzu'i na Adwords ba koyaushe yayi daidai da farashin raba ta hanyar juyawa ba. Yana buƙatar lissafi mai rikitarwa. Wannan saboda ba duk dannawa ne suka cancanci yin rahoton bin diddigin juyawa ba, da kuma hira tracking dubawa nuni wadannan lambobi daban-daban daga kudin shafi.

Tarihin asusun

Tarihin asusu na Adwords shine inda zaku iya bin duk bayanan lissafin kuɗin tallan ku. Hanya ce mai sauƙi don sanin ma'auni na asusunku a kowane lokaci. Domin zuwa wannan shafi, kawai danna gunkin gear a kusurwar hannun dama na sama na allo. Daga nan, za ku iya duba kuɗin tallan ku da ba a biya ku ba da kuma kuɗin da kuka yi.

Hakanan zaka iya ganin kowane canje-canje da wasu suka yi. Kuna iya amfani da wannan fasalin don saka idanu akan halayen wasu akan asusunku. Yana nuna duk wani canje-canje da aka yi ga asusunku da kuma waɗanne canje-canjen ya shafa. Hakanan kuna iya tace rahotannin tarihin canji ta hanyar jujjuyawa idan kuna so. Rahoton tarihin canjin kuma yana nuna muku duk wani canje-canje da aka yi a asusunku ko kamfen ɗin ku.

Samun wannan bayanin zai cece ku lokaci mai yawa. Kuna iya ganin abin da mutane suka canza, lokacin da suka canza shi, kuma wane kamfen ne suka canza shi zuwa. Hakanan zaka iya gyara canje-canje idan kun gano sun haifar da matsala. Wannan fasalin yana da amfani musamman don dalilai na gwaji. Idan kana sarrafa yakin PPC tare da hukumar PPC, tabbas za ku so ku duba tarihin canjin canji don tabbatar da cewa komai ya kasance kamar yadda ya kamata.

Idan kana amfani da Google Ads, za ku iya samun damar tarihin asusunku a cikin fasalin Tarihin Canja. Canja tarihin zai iya ba ku har zuwa shekaru biyu na tarihi don tallan ku. Don samun damar wannan tarihin, a sauƙaƙe shiga cikin asusun talla na Google kuma danna kan “canza tarihi” tab.