Kashi: Blog

Kafin ka fara yaƙin neman zaɓe na Adwords, yana da mahimmanci a fahimci mahimmancin Cost ta dannawa, samfurin siyarwa, Gwajin keyword, da kuma bin diddigin juyawa. Ta hanyar bin waɗannan matakai na asali, za ku yi nasarar yaƙin neman zaɓe. Da fatan, wannan labarin ya kasance mai amfani don farawa da tallan ku. Ci gaba da karantawa don ƙarin shawarwari da dabaru! Kuma idan kuna da wasu tambayoyi, jin dadin tambaya a cikin sharhi! Anan akwai wasu tambayoyin gama gari da zaku iya yi.

Farashin kowane danna

Farashin da aka danna don kamfen Adwords ya dogara da yadda tallace-tallacenku ya dace da abokan ciniki’ bincike. A wasu lokuta, mafi girma tayin zai kawo muku matsayi mafi girma, yayin da ƙananan farashin zai kawo muku ƙananan farashin canji. Ya kamata ku bibiyar kuɗin ku ta amfani da Sheet na Google ko makamancin haka don ganin nawa za ku iya tsammanin kashewa akan takamaiman kalma ko haɗin kalmomi.. Sannan, za ku iya daidaita farashin ku daidai don cimma mafi girman yiwuwar juzu'i.

Matsakaicin farashi a kowane danna don kamfen Adwords a cikin kasuwancin e-commerce yana tsakanin ƴan daloli da $88. Watau, Adadin da mai talla ya bayar na wa'adin da ke dauke da safa na biki yayi kadan idan aka kwatanta da farashin safa na Kirsimeti.. I mana, wannan ya dogara da abubuwa da yawa, gami da keyword ko kalmar bincike, masana'antu, da samfurin ƙarshe. Yayin da akwai wasu abubuwan da zasu iya karuwa ko rage farashin kowace dannawa, yawancin masu talla ba sa yin tayin yawa. Idan samfurin ne kawai $3, ba za ku sami kuɗi da yawa ta hanyar yin tayin ba.

Misali, masu tallace-tallacen da ke sayar da tufafi a kan Amazon za su biya $0.44 kowane danna. Domin Lafiya & Abubuwan gida, masu talla za su biya $1.27. Domin Wasanni da Waje, kudin da aka danna shine $0.9

Yayin da CPC ke da ma'auni mai fa'ida don kimanta tasiri na kamfen talla, kadan ne kawai na wasan wasa. Yayin da farashin kowane danna abu ne mai mahimmanci na kowane yakin talla da aka biya, ROI gabaɗaya ya fi mahimmanci. Tare da tallan abun ciki, za ka iya jawo hankalin babbar adadin SEO zirga-zirga, yayin da kafofin watsa labaru masu biya zasu iya kawo ROI bayyananne. Yaƙin talla mai nasara yakamata ya fitar da mafi girman ROI, haifar da iyakar zirga-zirga, da kuma kauce wa batan tallace-tallace da jagora.

Baya ga CPC, ya kamata masu talla su yi la'akari da adadin kalmomin. Kyakkyawan kayan aiki don amfani don kimanta CPC shine SEMrush's Keyword Magic kayan aiki. Wannan kayan aikin yana lissafin kalmomi masu alaƙa da matsakaicin CPC. Hakanan yana nuna nawa farashin kowane maɓalli. Ta hanyar nazarin wannan bayanan, za ka iya ƙayyade waɗanne haɗakar kalmomin ke da mafi ƙarancin CPC. Ƙananan farashi a kowane danna koyaushe yana da kyau ga kasuwancin ku. Babu wani dalili na kashe kuɗi fiye da yadda kuke yi.

Samfurin yin ciniki

Kuna iya daidaita dabarun neman ku don Adwords ta amfani da Google's Draft and Experiments fasalin. Hakanan zaka iya amfani da bayanai daga Google Analytics da bin diddigin juyawa don yanke shawarar neman ku. Gabaɗaya, ya kamata ku kafa tallan ku akan abubuwan gani da dannawa. Idan kuna ƙoƙarin samar da wayar da kan alama, amfani da farashi-kowa-danna. Idan kana neman ƙara juzu'i, za ku iya amfani da ginshiƙin CPC don ƙayyade farawar ku. A ƙarshe, ya kamata ku sauƙaƙa tsarin asusun ku don ku iya yin canje-canje dabarun ƙira ba tare da shafar aiki ba.

Yakamata koyaushe saita iyakar ƙimar ku gwargwadon bayanan da suka dace. Duk da haka, Hakanan zaka iya yin tayi gwargwadon nau'in abun ciki da aka nuna. Kuna iya yin tayin kan abun ciki akan YouTube, Cibiyar Nuni ta Google, Google apps, da gidajen yanar gizo. Yin amfani da wannan dabarun zai ba ku damar haɓaka tayin ku idan kun ga faɗuwar juzu'i. Amma tabbatar da cewa kuna yin niyya ga tayin ku yadda ya kamata domin ku sami damar cin gajiyar dalolin tallanku.

Kyakkyawan dabara don ƙara dannawa shine haɓaka ƙimar ku a cikin kasafin kuɗin ku. Wannan dabarar tana aiki mafi kyau don manyan kalmomi masu canzawa ko don nemo mafi girma girma. Amma ya kamata ku yi hankali kada ku wuce gona da iri, ko za ku ɓata kuɗi akan zirga-zirgar da ba ta da amfani. Koyaushe tuna yin amfani da bin diddigin juyawa don tabbatar da cewa kamfen ɗin ku yana samun mafi kyawun ƙoƙarin ku. Samfurin Bidding don Adwords yana da mahimmanci ga nasarar ku! Amma yaya kuke saita shi?

Hanyar da ta fi dacewa don ƙayyade farashin Adwords shine farashin kowane danna. Yana da amfani ga zirga-zirga mai inganci amma bai dace ba don manyan yaƙin neman zaɓe. Wata hanya kuma ita ce hanyar neman farashi-kowa-ni-rani. Duk waɗannan hanyoyin suna ba ku haske game da adadin abubuwan gani, wanda yake da mahimmanci lokacin gudanar da yakin talla na dogon lokaci. CPC yana da mahimmanci idan kuna son yin ƙarin juyawa daga dannawa.

Samfurin ƙwaƙƙwaran ƙira sun dogara da algorithms da bayanan tarihi don haɓaka sakamakon juyawa. Idan kuna gudanar da yaƙin neman zaɓe mai girma, Google na iya haɓaka max CPC ɗinku da yawa 30%. A wannan bangaren, idan keywords ɗinku suna da gasa sosai, za ku iya rage yawan tayin ku na CPC. Tsarukan saye masu wayo kamar wannan suna buƙatar ku ci gaba da sa ido kan tallace-tallacen ku da fahimtar bayanan. Samun taimako na ƙwararru don haɓaka yaƙin neman zaɓe ku Adwords mataki ne mai wayo, kuma MuteSix yana ba da shawarwari na kyauta don farawa.

Gwajin keyword

Kuna iya yin gwajin maɓalli a cikin Adwords ta hanyar gaya wa hukumar ku waɗanne kalmomin da za ku kiyaye da waɗanda za ku canza. Kuna iya zaɓar gwada kalmomi masu yawa kamar yadda kuke so a cikin rukunin gwaji. Amma ƙarin canje-canjen da kuke yi akan kalmomin ku, zai fi wahala a tantance ko suna da tasirin da ake so. Da zarar kun san waɗanne mahimman kalmomi ba su cika aiki ba, za ku iya maye gurbin su da mafi dacewa. Da zarar ka ƙayyade waɗanne kalmomi ne ke haifar da ƙarin dannawa, lokaci yayi don ƙirƙirar kwafin talla, ad tsawo, da shafukan saukowa waɗanda aka inganta don juyawa.

Don tantance waɗanne kalmomi masu mahimmanci ba su cika aiki ba, gwada amfani da bambancin daban-daban na kwafin talla iri ɗaya a cikin ƙungiyoyin talla daban-daban. Don yin wannan, za ku iya yin manyan canje-canje ga kwafin tallanku. Ya kamata ku mai da hankali kan ɓangarorin girma da ƙungiyoyin talla. Ƙungiyoyin talla waɗanda ke da ƙaramin ƙara ya kamata su gwada kwafin talla daban-daban da haɗin kalmomi. Hakanan yakamata ku gwada tsarin rukunin talla. Dole ne ku yi gwaje-gwaje da yawa don nemo mafi kyawun haɗin kalmomin don kwafin tallanku.

Daga cikin fa'idodin gwajin mabuɗin don Adwords shine Google yanzu yana samar da kayan aikin tantance kalmomin, wanda ke boye a cikin mahallin mai amfani. Yana ba ku cikakkiyar ra'ayi game da lafiyar kalmar. Kuna iya ganin sau nawa tallanku ya bayyana da kuma inda yake bayyana. Idan kuna son haɓaka ingancin kwafin tallanku, za ka iya zaɓar inganta duk mahimman kalmomin cikin yaƙin neman zaɓe. Da zarar kun sami waɗanda suka fi yin aiki mafi kyau, za ku iya ci gaba zuwa mataki na gaba.

Kayan aikin maɓalli na iya taimaka maka ƙirƙirar jerin kalmomi, kuma ana iya tacewa bisa wahala. Don ƙananan 'yan kasuwa, ya kamata ka zabi matsakaicin wahala keywords, saboda yawanci suna da ƙarancin shawarwarin da aka ba su, kuma za ku sami ƙarin kuɗi tare da babban matakin gasa. A ƙarshe, za ku iya yin amfani da kayan aikin gwajin yaƙin neman zaɓe na AdWords don shigar da takamaiman kalmomi akan shafukan saukar ku kuma gwada waɗanne mahimman kalmomi ne suka fi tasiri..

Bin sawun canji

Bin sawun juzu'i na iya taimakawa sosai wajen tantance ROI na kamfen ɗin ku. Canje-canje ayyuka ne da abokin ciniki ke ɗauka bayan sun ziyarci shafin yanar gizon ko yin siyayya. Siffar bin diddigin fassarar Adwords yana haifar da lambar HTML don gidan yanar gizon ku don bin waɗannan ayyukan. Ya kamata a keɓance alamar bin diddigin don kasuwancin ku. Kuna iya bin nau'ikan juzu'i daban-daban kuma ku bi ROI daban-daban don kowane yaƙin neman zaɓe. Don yin haka, bi wadannan matakan.

A mataki na farko na bibiyar juyawa ta AdWords, shigar da ID ɗin Juyawa, lakabi, da daraja. Sannan, zaɓi na “Wuta Kunna” sashe don tantance ranar da ya kamata a kori lambar saƙon juyawa. Ta hanyar tsoho, lambar ya kamata ta kunna lokacin da baƙo ya sauka a kan “Na gode” shafi. Ya kamata ku bayar da rahoton sakamakonku 30 kwanaki bayan watan ya ƙare don tabbatar da cewa kuna ɗaukar matsakaicin adadin juzu'i da kudaden shiga.

Mataki na gaba shine ƙirƙirar alamar bin diddigin juyawa don kowane nau'in juyawa. Idan lambar saƙon canjin ku ta keɓanta ga kowane juzu'i, ya kamata ka saita kewayon kwanan wata don kowane talla don sauƙaƙa kwatanta su. Ga hanya, za ku iya ganin waɗanne tallace-tallace ne ke haifar da mafi yawan juzu'i da waɗanda ba. Hakanan yana da amfani sanin sau nawa baƙo yana kallon shafi da ko dannawa sakamakon tallan ne.

Baya ga bin diddigin juyawa, Hakanan zaka iya amfani da lamba ɗaya don waƙa da kiran waya da aka yi ta tallan ku. Ana iya bin diddigin kiran waya ta lambar turawa ta Google. Baya ga lokacin farawa da lokutan ƙarewa na kira, Hakanan ana iya bin lambar yanki na mai kiran. Ayyukan gida kamar zazzagewar app kuma ana yin rikodin su azaman juyawa. Ana iya amfani da wannan bayanan don nazarin kamfen ɗinku da ƙungiyoyin talla don yin mafi kyawun yanke shawara mai yuwuwa.

Wata hanya don bibiyar jujjuyawar AdWords ita ce shigo da bayanan Google Analytics cikin Tallan Google. Ga hanya, za ku iya kwatanta sakamakon kamfen ɗin ku na AdWords da sakamakon binciken ku. Bayanan da kuke tattara suna da amfani don tantance ROI ɗinku da rage farashin kasuwanci. Idan za ku iya samun nasarar waƙa da jujjuyawar daga tushen biyu, za ku iya yanke shawara mafi kyau tare da ƙarancin kuɗi. Ta haka, za ku iya amfani da kasafin kuɗin ku yadda ya kamata kuma ku sami ƙarin fa'ida daga gidan yanar gizon ku.

Idan kun kasance sababbi don amfani da Google Adwords, kana iya yin mamakin yadda ake tafiyar da saita tallan ku. Akwai abubuwa da yawa da ya kamata a yi la'akari, gami da farashi ta dannawa (CPC) talla, korau keywords, Tallace-tallacen da aka yi niyya na rukunin yanar gizo, da ja da baya. Wannan labarin zai bayyana dukansu, da sauransu. Wannan labarin kuma zai taimaka muku yanke shawarar wane nau'in talla ne mafi kyau ga gidan yanar gizon ku. Ko da kuwa matakin ƙwarewar ku tare da PPC, za ku koyi abubuwa da yawa game da Adwords a cikin wannan labarin.

Farashin kowane danna (CPC) talla

Akwai fa'idodi ga tallan CPC. Yawancin tallace-tallace na CPC ana cire su daga shafuka da shafukan sakamakon binciken injin bincike da zarar an kai ga kasafin kuɗi. Wannan hanya na iya yin tasiri sosai wajen haɓaka zirga-zirga gabaɗaya zuwa gidan yanar gizon kasuwanci. Hakanan yana da tasiri wajen tabbatar da cewa ba a barnatar da kasafin kuɗin talla ba, kamar yadda masu talla suka biya kawai don dannawa da abokan ciniki masu yiwuwa suka yi. Bugu da kari, masu talla za su iya sake yin tallan su koyaushe don ƙara yawan dannawa da suke karɓa.

Don inganta kamfen ɗin ku na PPC, duba farashin kowane danna. Kuna iya zaɓar daga tallan CPC a cikin Google Adwords ta amfani da ma'auni da ke akwai akan dashboard ɗin gudanarwar ku. Ad Rank lissafi ne wanda ke auna nawa kowane danna zai kashe. Yana la'akari da Ad Rank da Quality Score, da kuma tasirin da aka yi hasashe daga wasu tsarin talla da kari. Baya ga farashi ta dannawa, akwai wasu hanyoyi don haɓaka ƙimar kowane dannawa.

Hakanan ana iya amfani da CPC don tantance dawowa kan saka hannun jari. Manyan kalmomin CPC suna nuna mafi kyawun ROI saboda suna da ƙimar juyawa mafi girma. Hakanan zai iya taimaka wa masu zartarwa su tantance ko suna da ƙarancin kashewa ko kashewa. Da zarar an sami wannan bayanin, za ku iya tace dabarun tallan ku na CPC. Amma ku tuna, CPC ba komai bane – kayan aiki ne kawai don haɓaka kamfen ɗin ku na PPC.

CPC shine ma'auni na ƙoƙarin tallan ku a cikin duniyar kan layi. Yana ba ku damar tantance ko kuna biyan kuɗi da yawa don tallanku kuma ba ku samun isasshen riba. da CPC, zaku iya inganta tallan ku da abun cikin ku don haɓaka ROI ɗinku da fitar da ƙarin zirga-zirga zuwa gidan yanar gizon ku. Hakanan yana ba ku damar samun ƙarin kuɗi tare da ɗan dannawa kaɗan. Bugu da kari, CPC tana ba ku damar sa ido kan tasirin yaƙin neman zaɓe kuma daidaita daidai.

Yayin da ake ɗaukar CPC a matsayin nau'in tallan kan layi mafi inganci, yana da mahimmanci a san cewa ba hanya ɗaya ba ce. CPM (kudin da dubu daya) da CPA (farashin kowane aiki ko saye) su ne kuma tasiri zažužžukan. Nau'in na ƙarshe ya fi tasiri ga samfuran da ke mai da hankali kan ƙwarewar alama. Hakazalika, CPA (farashin kowane aiki ko saye) wani nau'in talla ne a cikin Adwords. Ta hanyar zabar hanyar biyan kuɗi daidai, za ku iya ƙara yawan kuɗin tallanku kuma ku sami ƙarin kuɗi.

Kalmomi mara kyau

Ƙara korau kalmomi zuwa Adwords tsari ne mai sauƙi. Bi umarnin hukuma na Google, wanda shine na baya-bayan nan kuma cikakke, don koyon yadda ake saita wannan muhimmin fasalin. Tallace-tallacen da ake biya-kowa-danna na iya ƙara sauri, don haka kalmomi mara kyau za su daidaita zirga-zirgar zirga-zirgar ku kuma su rage kashe kuɗin talla. Don farawa, ya kamata ka ƙirƙiri jerin kalmomi mara kyau kuma saita lokaci don yin bitar kalmomin da ke cikin asusunka.

Da zarar kun yi lissafin ku, jeka kamfen ɗinka ka ga wanne daga cikin tambayoyin aka danna. Zaɓi waɗanda ba ku so su bayyana a cikin tallace-tallacenku kuma ku ƙara kalmomi mara kyau ga waɗannan tambayoyin. AdWords zai ƙara ƙarar tambayar kuma zai nuna kawai kalmomin da suka dace. Ka tuna, ko da yake, cewa tambaya mara kyau ba zata iya ƙunsar fiye da haka ba 10 kalmomi. Don haka, tabbatar da amfani da shi kadan.

Hakanan ya kamata ku haɗa da kuskuren rubutu da nau'ikan kalmar a cikin jerin kalmomin ku mara kyau. Rubutun kalmomi sun yi yawa a cikin tambayoyin bincike, don haka yana da amfani a yi amfani da jumlolin kalmomi don tabbatar da cikakken jeri. Hakanan zaka iya keɓance sharuɗɗan da ba su da alaƙa da samfuran ku. Ga hanya, tallan ku ba za su bayyana a rukunin yanar gizon da ba su dace da samfurin ku ba. Idan an yi amfani da kalmomin ku marasa kyau a hankali, za su iya samun kishiyar tasiri kamar waɗanda suke yi.

Baya ga guje wa kalmomin da ba za su juyo ba, kalmomi mara kyau kuma suna da taimako don inganta manufar yakin ku. Ta amfani da waɗannan kalmomin, za ku tabbatar da cewa tallace-tallacenku sun bayyana a shafukan da suka dace kawai, wanda zai rage yawan dannawa da kuma kashe kuɗin PPC. Ta amfani da kalmomi mara kyau, za ku sami mafi kyawun masu sauraro don yakin tallanku kuma ku ƙara ROI. Lokacin da aka yi daidai, kalmomi mara kyau na iya haɓaka ROI da yawa akan ƙoƙarin tallanku.

Amfanin amfani da kalmomi mara kyau suna da yawa. Ba wai kawai za su taimaka muku inganta yakin tallanku ba, amma kuma za su haɓaka ribar kamfen ɗin ku. A gaskiya, amfani da kalmomi mara kyau shine ɗayan mafi sauƙi hanyoyin haɓaka kamfen ɗin ku na AdWords. Kayan aikin shirin na atomatik za su bincika bayanan tambaya kuma su ba da shawarar kalmomi mara kyau waɗanda za su ƙara yuwuwar bayyanar da tallan ku a cikin sakamakon binciken.. Za ku adana babban adadin kuɗi ta amfani da kalmomi mara kyau kuma ku sami ƙarin nasara tare da yakin tallanku.

Tallace-tallacen da aka yi niyya na rukunin yanar gizo

Adwords’ Siffar Targeting Site yana bawa masu talla damar isa ga masu buƙatu ta amfani da gidan yanar gizon su. Yana aiki ta amfani da kayan aiki don nemo gidajen yanar gizo masu alaƙa da samfur ko sabis ɗin da mai talla ke bayarwa. Farashin talla tare da Target na Yanar Gizo yana ƙasa da daidaitaccen CPC, amma canjin canji ya bambanta sosai. Mafi ƙarancin farashi shine $1 kowace dubun gani, wanda yayi daidai da 10C/danna. Adadin juyawa ya bambanta sosai dangane da masana'antu da gasa.

Sake mayarwa

Retargeting wata babbar hanya ce don isa ga abokan cinikin ku na yanzu da shawo kan baƙi masu shakka don ba wa alamar ku wata dama. Wannan hanyar tana amfani da pixels da kukis na bin diddigi don kai hari ga baƙi waɗanda suka bar gidan yanar gizon ku ba tare da ɗaukar wani mataki ba. Ana samun sakamako mafi kyau ta hanyar rarraba masu sauraron ku ta hanyar shekaru, jinsi, da sha'awa. Idan kun raba masu sauraron ku ta hanyar shekaru, jinsi, da sha'awa, zaka iya yin niyya cikin sauƙi don ƙoƙarin sake tallatawa daidai. Amma a kula: Yin amfani da ja da baya ba da jimawa ba na iya harzuka maziyartan kan layi da cutar da hoton alamar ku.

Dole ne ku kuma tuna cewa Google yana da manufofi game da amfani da bayanan ku don sake dawowa. Gabaɗaya, an haramta tattara ko amfani da bayanan sirri kamar lambobin katin kiredit ko adiresoshin imel. Tallace-tallacen da Google ke bayarwa sun dogara ne akan dabaru daban-daban guda biyu. Wata hanya tana amfani da kuki wata kuma tana amfani da jerin adiresoshin imel. Hanya ta ƙarshe ita ce mafi kyau ga kamfanonin da ke ba da gwaji kyauta kuma suna so su shawo kan su don haɓakawa zuwa sigar biya.

Lokacin amfani da retargeting tare da Adwords, yana da mahimmanci a tuna cewa masu amfani suna iya yin hulɗa tare da tallace-tallacen da suka dace da su. Wannan yana nufin cewa mutanen da suka ziyarci shafin samfur sun fi yin siyayya fiye da maziyartan da suka sauka a shafinku. Saboda haka, yana da mahimmanci don ƙirƙirar ingantaccen shafi na saukowa bayan dannawa wanda ke fasalta abubuwan juyawa-tsakiya. Kuna iya samun cikakken jagora akan wannan batu anan.

Sake mayar da kamfen ɗin Adwords hanya ɗaya ce don isa ga baƙi da suka ɓace. Wannan dabarar tana ba masu talla damar nuna tallace-tallace ga masu ziyartar gidan yanar gizon su ko aikace-aikacen wayar hannu. Amfani da Google Ads, Hakanan zaka iya tuntuɓar masu amfani da aikace-aikacen hannu. Ko kuna haɓaka gidan yanar gizon e-kasuwanci ko kantin kan layi, retargeting na iya zama hanya mai inganci don ci gaba da tuntuɓar abokan cinikin da aka yi watsi da su.

Sake dawowa da yakin Adwords yana da manyan manufofin biyu: don riƙewa da canza abokan ciniki na yanzu kuma don ƙara tallace-tallace. Na farko shi ne gina mabiya a shafukan sada zumunta. Facebook da Twitter duka dandamali ne masu tasiri don samun mabiya. Twitter, misali, yana da fiye da 75% masu amfani da wayar hannu. Don haka, Dole ne tallan ku na Twitter su kasance masu dacewa da wayar hannu suma. Masu sauraron ku za su yi yuwuwar juyawa idan sun ga tallan ku akan na'urar tafi da gidanka.

Akwai hanyoyi da yawa don tsara asusun Adwords ɗin ku. A cikin wannan labarin, za mu tattauna jigogin Keyword, Yin niyya, Bidi'a, da kuma bin diddigin Juyawa. Kowannensu yana da nasa amfani da rashin amfani. Amma duk hanyar da kuka yanke shawara, mabuɗin shine saita burin ku kuma ku sami mafi kyawun asusunku. Sannan, bi waɗannan matakan don inganta ROI ɗin ku. Sannan, za ku yi nasarar yaƙin neman zaɓe. An jera a ƙasa mahimman matakai don haɓaka asusunku.

Jigogi na keyword

An jera a ƙarƙashin 'Keywords’ zaɓi, da 'Mahimmin Jigogi’ fasalin dandalin talla na Google zai bar masu talla su tsara mahimman kalmomin da suke amfani da su don tallan su. Jigogin kalmomi muhimmin bangare ne na niyya tallan ku. Mutane sun fi danna kan tallace-tallacen da ke dauke da kalmomin da suke nema. Yin amfani da jigogi masu mahimmanci a cikin yakin tallanku zai ba ku kyakkyawan ra'ayi na su waye masu sauraron ku.

Idan ze yiwu, yi amfani da rukunin jigo don haɗa kalmomin shiga ta alama, niyya, ko sha'awa. Ga hanya, za ka iya magana kai tsaye ga tambayar mai nema kuma ka ƙarfafa su su danna. Ka tuna gwada tallan ku, saboda tallan da ke da mafi girman CTR ba lallai bane yana nufin shine mafi inganci. Ƙungiyoyin jigo za su taimaka maka ƙayyade mafi kyawun tallace-tallace bisa ga abin da mai nema yake so da buƙatu.

Lokacin amfani da yaƙin neman zaɓe, kar a yi amfani da kalmomi mara kyau, kuma ku guji haɗa jigogi na maɓalli. Google ya yi kaurin suna wajen haɓaka kamfen ɗin Smart cikin sauri. Yana da mahimmanci don amfani da akalla 7-10 jigogi masu mahimmanci a cikin yaƙin neman zaɓe ku. Waɗannan jimlolin suna da alaƙa da irin binciken da mutane za su yi, wanda ke ƙayyade ko sun ga tallan ku ko a'a. Idan mutane suna neman sabis ɗin ku, mai yiwuwa su yi amfani da jigon kalma mai alaƙa da shi.

Maganganun kalmomi mara kyau suna toshe binciken da bai dace ba. Ƙara kalmomi mara kyau zai kiyaye tallan ku daga nunawa ga mutanen da ke neman wani abu maras alaka da kasuwancin ku. Duk da haka, Dole ne ku tuna cewa mummunan jigon kalmar ba zai toshe duk binciken ba, sai dai wadanda suka dace. Wannan zai tabbatar da cewa ba ku biyan kuɗin zirga-zirgar da bai dace ba. Misali, idan kuna da yaƙin neman zaɓe tare da jigon kalmar maɓalli, zai nuna tallace-tallace ga mutanen da ke neman wani abu da ba shi da ma'ana.

Yin niyya

Fa'idodin yin niyya na kamfen Adwords ta wurin wuri da samun kudin shiga an rubuta su sosai. Wannan nau'in talla yana kaiwa masu amfani hari dangane da wurinsu da lambar zip. Google AdWords yana da ƙungiyoyin wurin jama'a iri-iri da matakan samun kuɗi don zaɓar daga. Irin wannan niyya yana da iyakataccen aiki don ƙungiyar talla guda ɗaya, kuma hada hanyoyin na iya rage tasirin kamfen ɗin ku. Duk da haka, yana da kyau a gwada idan aikin kamfen ɗinku ya dogara da madaidaicin niyya.

Hanyar da aka fi sani da niyya ita ce amfani da abun ciki na gidan yanar gizo. Ta hanyar nazarin abubuwan gidan yanar gizon, za ku iya yanke shawarar waɗanne tallace-tallace ne suka fi dacewa da abun ciki a wannan rukunin yanar gizon. Misali, gidan yanar gizon da ya ƙunshi girke-girke zai iya nuna tallace-tallace don kayan abinci, yayin da dandalin gudu zai ƙunshi tallace-tallace na takalma masu gudu. Irin wannan niyya kamar nau'in dijital ne na tallace-tallacen mujallu na niche waɗanda ke ɗauka cewa masu karatu masu sha'awar gudu suma za su yi sha'awar samfuran da aka talla..

Wata hanyar yin niyya kamfen Adwords ita ce ta amfani da nau'in kalmar madaidaicin jumla. Irin wannan niyya zai haifar da tallace-tallace don kowane haɗin kalmomi, gami da ma'ana ko bambance-bambancen kusa. Faɗin mahimmin kalmomi sau da yawa sun fi tasiri don tallan takamaiman samfur ko sabis. Hakanan za'a iya faɗi haka ga jumlar kalma mai daidaitawa. Lokacin amfani da kalmomin madaidaicin jumla, dole ne ka ƙara alamun zance a kusa da keyword ɗinka don samun ƙarin zirga-zirgar da aka yi niyya. Misali, idan kana son kai hari kan kwandishan a Los Angeles, ya kamata ku yi amfani da kalmar madaidaicin nau'in kalmar maɓalli.

Hakanan zaka iya kaiwa tallan ku ta wurin wuri da matakin samun kudin shiga. Kuna iya zaɓar daga matakan samun kuɗi shida da wurare iri-iri. Ta amfani da waɗannan kayan aikin, za ku iya kai hari kan tallace-tallacenku da kamfen ɗin tallanku zuwa ainihin wuraren abokan cinikin ku. Haka kuma, Hakanan zaka iya zaɓar kai hari ga mutane a cikin wasu tazara daga kasuwancin ku. Duk da yake ƙila ba ku da kowane bayanan da za ku yi wa wannan baya, waɗannan kayan aikin na iya ba ku bayanai masu mahimmanci game da masu sauraron ku.

Bidi'a

Hanyoyi guda biyu na gama-gari don yin tayi akan Adwords sune farashin kowane danna (CPC) kuma farashin kowane dubun gani (CPM). Zaɓin hanya ɗaya akan ɗayan ya dogara da burin ku. Bayar da CPC shine mafi kyawun kasuwar kasuwa inda masu sauraron ku ke da takamaiman takamaiman kuma kuna son tallan ku ya zama bayyane ga mutane da yawa gwargwadon iko.. A wannan bangaren, Bayar da CPM ya dace kawai don nunin tallace-tallacen cibiyar sadarwa. Tallan ku zai fi fitowa akai-akai akan gidajen yanar gizo masu alaƙa waɗanda kuma ke nuna tallace-tallacen AdSense.

Hanya ta farko ta ƙunshi tsara kuɗin ku zuwa daban “kungiyoyin talla.” Misali, za ku iya rukuni 10 ku 50 jimloli masu alaƙa da kimanta kowane rukuni daban. Google kuma zai yi amfani da matsakaicin matsayi guda ɗaya ga kowane rukuni. Wannan ƙwararren rarrabuwa na jimlolin ku zai taimake ku gudanar da yaƙin neman zaɓe gaba ɗaya. Bugu da kari ga yin takara da hannu, Hakanan ana samun dabarun yin tayin kai tsaye. Waɗannan tsarin za su iya daidaita farashin ta atomatik bisa ayyukan da suka gabata. Duk da haka, ba za su iya lissafin abubuwan da suka faru kwanan nan ba.

Amfani da kayan aikin bincike na keyword hanya ce mai kyau don nemo ƙwararrun ƙwararrun ƙima da ƙima. Baya ga Google Ads’ kayan aikin bincike na keyword kyauta, SEMrush na iya taimaka muku nemo kalmomin bincike waɗanda suka dace da kasuwancin ku. Tare da wannan kayan aiki, za ku iya gano kalmomi masu fafatawa kuma ku ga aikin ƙaddamar da gasar su. Tare da kayan aikin ƙaddamar da keyword, za ku iya taƙaita bincikenku ta ƙungiyar talla, yakin neman zabe, da keyword.

Wata hanyar yin tayi akan Adwords ita ce CPC. Wannan hanyar tana buƙatar bin diddigin juyawa kuma tana ba ku ainihin farashi na kowane siyarwa. Wannan hanyar ita ce mafi kyau ga masu amfani da Google Adwords masu ci gaba saboda yana ba ku damar saka idanu akan ROI. Da wannan hanya, za ku iya canza tayin ku dangane da ayyukan tallan ku da kasafin kuɗin ku. Hakanan zaka iya amfani da farashi a kowane danna azaman tushe don ƙaddamar da CPC. Amma kuna buƙatar sanin yadda ake lissafin ROI kuma zaɓi hanya mafi kyau don cimma wannan.

Idan kuna yiwa abokan cinikin gida hari, ƙila za ku so ku zaɓi SEO na gida maimakon tallan ƙasa. Adwords yana taimaka wa kasuwancin ku isa ga wasu masu amfani da intanit biliyan. Adwords yana taimakawa bin ɗabi'ar masu sauraron ku kuma yana taimaka muku fahimtar nau'in abokan cinikin da ke neman samfuran ku. Hakanan zaka iya haɓaka ingancin Adwords ɗinku ta hanyar bin diddigin ayyukan mai amfani don rage farashin ku kowane dannawa. Don haka, kar a manta da inganta tallan ku tare da SEO na gida kuma ku inganta ROI!

Bin sawun canji

Da zarar kun shigar da lambar sa ido ta AdWords akan gidan yanar gizon ku, za ku iya amfani da shi don ganin wane tallace-tallace ne ke canza mafi kyau. Yana yiwuwa a ga bayanan juyawa akan matakai da yawa, kamar yakin neman zabe, kungiyar talla, har ma da keyword. Bayanin bin diddigin juzu'i na iya jagorantar kwafin tallan ku na gaba. Haka kuma, bisa wannan bayanan, za ku iya saita tayi mafi girma don kalmominku. Ga yadda.

Na farko, dole ne ku yanke shawara ko kuna son yin waƙa na musamman ko matsakaicin juzu'i. Yayin da AdWords bin diddigin jujjuyawar ke ba ku damar waƙa da jujjuyawar da ke faruwa a cikin zama ɗaya, Google Analytics yana bin sauye-sauye da yawa daga mai amfani iri ɗaya. Duk da haka, wasu rukunin yanar gizon suna son ƙirga kowane juzu'i daban. Idan haka ne a gare ku, tabbatar kun saita bin diddigin juyawa da kyau. Na biyu, idan kuna son sanin ko bayanan juyar da kuke gani daidai ne, kwatanta shi zuwa tallace-tallace mai wuya.

Da zarar kun kafa AdWords bin diddigin juyawa akan gidan yanar gizon ku, Hakanan zaka iya sanya snippet na duniya akan shafin tabbatarwa. Ana iya sanya wannan snippet akan duk shafukan yanar gizon ku, gami da wadanda ke kan manhajar wayar hannu. Ga hanya, za ku iya ganin ainihin tallan da abokan cinikin ku suka danna don isa gidan yanar gizon ku. Sa'an nan za ku iya yanke shawarar ko za ku yi amfani da wannan bayanan a cikin ƙoƙarin sake tallanku ko a'a.

Idan kuna sha'awar nazarin tasirin tallan tallan ku, zaku iya saita bin diddigin juyawa akan Google Adwords. Google yana ba da hanyoyi masu sauƙi guda uku don waƙa da kiran waya. Na farko, kana buƙatar ƙirƙirar sabon tuba kuma zaɓi kiran waya. Na gaba, yakamata ku saka lambar wayarku akan tallan ku. Da zarar kun yi wannan, za ka iya zaɓar nau'in juyawa da kake son waƙa. Hakanan zaka iya zaɓar adadin jujjuyawar da suka faru daga pixel da aka bayar.

Da zarar kun shigar da bin diddigin juyawa akan gidan yanar gizon ku, za ku iya bin diddigin mutane nawa suka danna tallanku. Hakanan zaka iya waƙa da kiran waya daga tallan ku, ko da yake ba lallai ba ne su buƙaci lambar juyawa. Kuna iya haɗawa zuwa kantin sayar da app, asusun wuta, ko wani kantin sayar da wani ɓangare na uku. Kiran waya yana da mahimmanci ga kasuwancin ku. Kuna iya ganin wanda ke kiran tallan ku, wanda shine dalilin da ya sa ya kamata ka kula da kiran waya.

Idan kuna son samun ƙarin kuɗi akan layi tare da Google Adwords, akwai wasu abubuwa na asali da kuke buƙatar sani. Waɗannan su ne binciken Keyword, Ƙungiya mai niyya, Farashin kowane danna, da basirar gasa. A cikin wannan labarin, Zan yi bayanin kowane ɗayan waɗannan a taƙaice. Ko kun kasance sababbi ga AdWords ko kuna amfani da shi tsawon shekaru, akwai wasu abubuwa da ya kamata ku sani don farawa.

Binciken keyword

Wataƙila kun ji game da kayan aikin keyword a baya, amma menene ainihin su? A takaice, saitin kayan aiki ne don nemo sabbin kalmomi da sanin waɗanne ne za a yi tayin a kansu. Kayan aikin keyword wani muhimmin sashi ne na tsarin tallan AdWords, yayin da suke ba ku damar tace bincikenku da gano sabbin kalmomi. Ko da wane kayan aiki kuke amfani da su, mabuɗin samun nasarar tallan AdWords shine tabbatar da sake duba waɗannan ayyuka akai-akai.

Mataki na farko a cikin binciken keyword shine fahimtar alkukin ku da tambayoyin da mutane ke yi. Yana da mahimmanci don ɗaukar hankalin masu sauraron ku ta hanyar gano bukatun su. Anyi sa'a, akwai kayan aiki don taimaka muku yin hakan: Mai Shirye -shiryen Maƙallan Google. Wannan kayan aikin yana ba ku damar bincika ɗaruruwan kalmomin maɓalli daban-daban kuma ku nemo waɗanda ke da babban kundin bincike. Da zarar kun rage jerin kalmomin ku, za ku iya fara ƙirƙirar sabbin posts a kusa da su.

Mataki na gaba a cikin binciken keyword shine gasa. Kuna so ku zaɓi kalmomin da ba su wuce gona da iri ba, amma har yanzu ba su da yawa. Ya kamata a cika alkukin ku tare da mutanen da ke neman takamaiman jumla. Tabbatar da kwatanta matsayi da abun ciki na masu fafatawa don gano abin da ke aiki mafi kyau. Yana da mahimmanci a tuna cewa masu sauraron ku suna neman samfur ko sabis ɗin ku. Kalma mai mahimmanci wanda ya riga ya shahara a wuri ɗaya zai sami babban ƙarar bincike idan ya dace da kasuwancin ku.

Da zarar kun rage jerin kalmomi, za ku iya mayar da hankali kan waɗanda suka fi dacewa da alkukin ku. Yana da mahimmanci a zaɓi ƴan kalmomi da jimloli waɗanda ke da fa'ida sosai don samfur ko sabis ɗin ku. Ka tuna, kuna buƙatar uku ko biyar kawai don samun nasarar yaƙin neman zaɓe. Mafi ƙayyadaddun kalmomin su ne, mafi girma your chances na nasara da riba. Yana da mahimmanci a fahimci waɗanne kalmomi ne aka fi nema ta masu amfani da waɗanda ba su.

Mataki na gaba a cikin binciken keyword shine ƙirƙirar abun ciki a kusa da zaɓaɓɓun kalmomin da kuka zaɓa. Yin amfani da mahimmin kalmomin wutsiya masu dacewa zai ƙara ƙwararrun zirga-zirga da ƙimar juyawa. Yayin da kuke yin wannan, gwaji tare da nau'ikan abun ciki daban-daban. Kuna iya amfani da jumlar maɓalli iri ɗaya a cikin labarai daban-daban ko akan shafukan saukowa daban-daban. Ga hanya, za ku iya gano waɗanne haɗakar kalmomi da abun ciki ke aiki mafi kyau ga kasuwancin ku. Masu sauraron ku da ake nufi za su iya samun ku ta hanyar abun ciki da ke sha'awar waɗannan takamaiman binciken.

Ƙungiya mai niyya

Idan kuna shirye don fara ƙirƙirar tallace-tallacen da aka yi niyya sosai don gidan yanar gizon ku, yi la'akari da kafa ƙungiyoyin talla. Ƙungiyoyin talla ƙungiyoyi ne na kalmomi, talla rubutu, da shafukan saukarwa waɗanda ke keɓance ga alkuki da masu sauraron ku. Google yana ba da kulawa ta musamman ga ƙungiyoyin talla yayin yanke shawarar inda za ku sanya tallan ku. Hakanan zaka iya zaɓar daga harsuna daban-daban, wanda ke nufin za ku iya kaiwa abokan ciniki hari a duniya.

Yayin da lura ba zai rage manufar yakin ku ba, za ku iya gwaji tare da ma'auni daban-daban a cikin ƙungiyoyin talla. Misali, idan kana da kantin sayar da keke, za ku iya yin la'akari da zaɓar duka jinsi da masu sauraro na alaƙa “masu sha'awar keke” don rukunin tallanku. Hakanan kuna iya gwada ko masu sauraron ku suna sha'awar rigar aiki, kuma idan sun kasance, zaka iya cire su daga rukunin talla.

Bugu da ƙari ga ƙungiyar talla, Hakanan zaka iya daidaita farashin ku ta wuri. Kuna iya shigo da lissafin geo-list daga Bincike azaman tasha. Don shirya kalmomi masu yawa a cikin kamfen ɗaya, za ku iya amfani da zaɓin gyaran ɗimbin yawa. Idan ba ku da kasafin kuɗi na yau da kullun, Hakanan zaka iya gyara kalmomi masu yawa a tafi ɗaya. Ka tuna kawai ka tuna cewa wannan fasalin yana samuwa ne kawai don kamfen ba tare da kasafin kuɗi na yau da kullun ba.

Hanya mafi kyau don gwada kwafin talla shine farawa da manyan canje-canje. Kada ka fara da gwada kalma ɗaya kawai a cikin ƙungiyar talla. Kuna buƙatar gwada mafi ƙarancin kwafin talla uku zuwa huɗu daban-daban don gano wanne ne mafi dacewa ga masu sauraron ku. Wannan zai adana ku lokaci da kuɗi a cikin dogon lokaci. Hakanan zai taimaka muku gano mafi inganci USP da kiran aiki. Wannan muhimmin sashi ne na dabarun PPC.

Lokacin ƙirƙirar ƙungiyoyin talla, ka tuna cewa kalmomi masu mahimmanci a cikin ƙungiyar talla na iya samun ma'ana iri ɗaya. Zaɓin mahimman kalmomi a cikin ƙungiyar talla zai ƙayyade ko an nuna tallan ko a'a. Anyi sa'a, Google AdWords yana amfani da saitin abubuwan da aka zaɓa idan aka zo batun zabar waɗanne kalmomin da za a yi gwanjo. Don taimaka muku haɓaka ƙungiyoyin tallanku, ga daftarin aiki daga Google wanda ke bayanin yadda ake amfani da kalmomi masu kama da juna a cikin asusun Google Ad. Ko da kuwa yadda yake kama, kalma guda ɗaya ce kawai zata iya jawo talla daga asusunku.

Farashin kowane danna

Ko kai sabon sabo ne ko kuma ƙwararren tsohon soja, za ku so ku san abin da kuke tsammani daga Kuɗin da aka danna don Adwords. Za ku ga cewa farashin zai iya zuwa ko'ina daga $1 ku $4 dangane da masana'antu, kuma matsakaicin farashin kowane danna yawanci tsakanin $1 kuma $2. Yayin da wannan na iya zama kamar adadi mai yawa, yana da mahimmanci a lura cewa babban CPC ba dole ba ne ya fassara zuwa ƙananan ROI ba. Labari mai dadi shine cewa akwai hanyoyin da za a inganta CPC da kuma kiyaye farashi.

Don samun cikakken ra'ayi na nawa kowane danna zai kashe, za mu iya kwatanta farashin CPC daga kasashe daban-daban. Misali, a Amurka, Farashin CPC na Tallace-tallacen Facebook sun kusan $1.1 kowane danna, yayin da wadanda ke Japan da Kanada suna biya har zuwa $1.6 kowane danna. A Indonesia, Brazil, da Spain, CPC don Tallace-tallacen Facebook shine $0.19 kowane danna. Waɗannan farashin sun yi ƙasa da matsakaicin ƙasa.

Yaƙin talla mai nasara zai tabbatar da iyakar ROI don mafi ƙarancin adadin kuɗin da aka kashe. Karamin tayi ba zai canza ba, kuma babban tayi ba zai fitar da tallace-tallace ba. Kudin da aka danna don kamfen na iya bambanta daga rana zuwa rana, dangane da gasa ga takamaiman kalmomi. A mafi yawan lokuta, Masu tallace-tallace suna biyan kuɗi kawai don karya ƙofofin Ad Rank kuma su doke Ad Rank na masu fafatawa a ƙasansu..

Kuna iya inganta ROI na tashoshin tallanku, gami da Farashin kowane danna don Adwords. Saka hannun jari a tashoshi na tallace-tallace masu daidaitawa kamar imel, kafofin watsa labarun, da kuma sake mayar da tallace-tallace. Yin aiki tare da Kudin Sayen Abokin Ciniki (CAC) yana taimaka muku sarrafa kasafin ku, inganta kasuwancin ku, kuma inganta ROI ɗin ku. Waɗannan su ne hanyoyin gama gari guda uku don haɓaka Kuɗin kowace danna don Adwords. Kyakkyawan hanyar farawa ita ce amfani da waɗannan kayan aikin kuma ku ga abin da za su iya yi muku.

Kyakkyawan hanyar da za a rage farashin ku a kowane danna don Adwords shine tabbatar da cewa ingancin ƙimar ku ya isa don yin gasa tare da mafi girman mai siyarwa.. Kuna iya yin tayin har sau biyu farashin mai talla na gaba, amma ya kamata ku tuna cewa Google zai kira adadin kuɗin da kuka biya a matsayin ainihin farashin kowane danna. Hakanan yana da mahimmanci a tuna cewa akwai abubuwa da yawa waɗanda zasu iya tasiri farashin danna kan tallan ku, gami da ƙimar ingancin gidan yanar gizon ku.

basirar gasa

Lokacin da kuke ƙoƙarin ƙirƙirar yakin talla mai nasara, basirar gasa yana da mahimmanci. Wannan yana da mahimmanci idan aka zo neman gano inda masu fafatawa suke, da abin da suke yi. Gasa kayan aikin sirri kamar Ahrefs na iya ba ku bayanai game da masu fafatawa’ kwayoyin zirga-zirga, aikin abun ciki, da sauransu. Ahrefs wani yanki ne na ƙungiyar leƙen asirin SEO, kuma yana taimaka muku gano masu fafatawa’ kalmomi masu mahimmanci.

Ɗaya daga cikin mafi kyawun dabarun basirar gasa shine fahimtar ma'auni na masu fafatawa. Domin bayanai sun bambanta daga kasuwanci zuwa kasuwanci, yana da mahimmanci ku yi amfani da KPI na ku yayin nazarin masu fafatawa. Ta hanyar kwatanta masu fafatawa’ zirga-zirgar zirga-zirga, za ku iya gano wuraren damar da za ku iya rasa idan ba haka ba. Anan akwai wasu nasihu don ingantaccen ƙwarewar gasa don Adwords:

Kula da masu fafatawa’ shafukan sauka. Kuna iya samun ra'ayoyi masu kyau daga nazarin masu fafatawa’ shafukan sauka. Wani fa'idar gasa hankali shine tsayawa kan sabbin tayi da dabaru daga masu fafatawa. Hakanan zaka iya yin rajista don faɗakarwar masu fafatawa don ci gaba da kan abin da masu fafatawa ke yi. Hakanan zaka iya bincika abun ciki na masu fafatawa a shafukan sada zumunta don ganin yadda aka kwatanta da naka. Kuna iya samun samfur ko sabis wanda zai jawo hankalin ɗimbin mutanen da kuke ƙoƙarin yi wa hari.

Fahimtar masu fafatawa’ maki zafi. Ta hanyar nazarin masu fafatawa’ hadayu, za ku iya tantance waɗanne tayi ne suka fi burge masu sauraron ku. Hakanan zaka iya samun haske akan tsare-tsare da sabis na farashin su. Kayan aikin basira masu gasa suna bin cikakkun bayanan tallace-tallace. Sannan, za ku iya yanke shawarar yadda za ku amsa waɗannan. Kayan aikin basira mai gasa zai gaya muku ko masu fafatawa da ku sun aiwatar da irin wannan dabara ko a'a. Wannan zai iya taimaka muku samun gaba akan masu fafatawa da haɓaka kudaden shiga.

Wataƙila kun riga kun ji labarin mahimman kalmomi da tayi, amma ƙila ba za ku san yadda ake tsara asusunku da kyau don haɓaka tasirin dalar tallanku ba. An jera a ƙasa tukwici don yadda ake tsara asusunku. Da zarar kuna da ra'ayin yadda ake tsara asusunku, za ku iya farawa yau. Hakanan zaka iya duba cikakken jagorar mu akan yadda ake zabar kalmomin da suka dace. Zaɓin kalmomin da suka dace yana da mahimmanci don haɓaka canjin ku da tallace-tallace.

Mahimman kalmomi

Yayin zabar keywords don Adwords, tuna cewa ba duk keywords aka halitta daidai. Yayin da wasu ke ganin ma'ana da farko, za su iya zama marasa tasiri. Misali, idan wani iri “wifi kalmar sirri” zuwa Google, Wataƙila ba sa neman kalmar sirri don WiFi na gida. A madadin, suna iya neman kalmar sirri ta wifi abokinsu. Talla akan kalma kamar kalmar sirri ta wifi zai zama mara amfani gare ku, kamar yadda mutane ba za su iya neman irin wannan bayanin ba.

Yana da mahimmanci a san cewa kalmomi suna canzawa akan lokaci, don haka kuna buƙatar ci gaba da sabbin abubuwan da ke faruwa a cikin niyya na keyword. Baya ga kwafin talla, Ana buƙatar sabunta niyya akai-akai, kamar yadda kasuwanni masu niyya da halayen masu sauraro suka canza. Misali, 'yan kasuwa suna amfani da ƙarin harshe na halitta a cikin tallan su, kuma farashin koyaushe yana tasowa. Domin ci gaba da yin gasa da dacewa, kuna buƙatar amfani da sabbin kalmomi masu mahimmanci waɗanda zasu fitar da ƙarin zirga-zirga zuwa gidan yanar gizon ku.

Hanya mai mahimmanci don guje wa ɓarna kuɗi akan zirga-zirga marasa inganci shine ƙirƙirar jerin kalmomi mara kyau. Wannan zai taimake ka ka guje wa ɓata kuɗi akan sharuɗɗan nema marasa mahimmanci, kuma ƙara yawan danna-ta-ƙididdigar ku. Duk da yake gano m keywords ne in mun gwada da sauki, yin amfani da marasa kyau na iya zama kalubale. Don amfani da kalmomi mara kyau da kyau, kana bukatar ka gane abin da korau keywords ne da kuma yadda za a gane su. Akwai hanyoyi da yawa don nemo manyan kalmomi masu canzawa kuma tabbatar da cewa sun dace da gidan yanar gizon ku.

Ya danganta da yanayin gidan yanar gizon ku, kuna iya buƙatar zaɓar maɓalli fiye da ɗaya kowane bincike. Don samun mafi yawan Adwords keywords, zaɓi waɗanda suke faɗin kuma za su iya kama masu sauraro da yawa. Ka tuna cewa kana so ka tsaya a saman tunanin masu sauraron ka, kuma ba wai kawai ba. Kuna buƙatar sanin abin da mutane ke nema kafin ku iya zaɓar dabarun kalma mai kyau. Wannan shine inda binciken keyword ya shigo.

Kuna iya nemo sabbin kalmomin shiga ta amfani da kayan aikin maɓalli na Google ko ta hanyar rahoton binciken binciken mai sarrafa gidan yanar gizo da ke da alaƙa da asusun Adwords ɗin ku.. A kowane hali, tabbatar cewa kalmomin ku sun dace da abubuwan da ke cikin gidan yanar gizon ku. Idan kuna nufin binciken bayanai, ya kamata ku yi amfani da kalmomi-match keywords kuma ku dace da jumlar zuwa abubuwan da ke cikin gidan yanar gizon ku. Misali, gidan yanar gizon sayar da takalma zai iya kai hari ga baƙi masu neman bayanai akan “yadda ake” – duka biyun suna da niyya sosai.

Bidi'a

A cikin Adwords, za ku iya ba da kuɗin zirga-zirgar ku ta hanyoyi da yawa. Hanyar da aka fi sani shine farashi-kowa-danna, inda zaka biya kawai ga kowane danna tallan da kake karba. Duk da haka, Hakanan zaka iya amfani da tayin farashi-kowa-nila, wanda ke da ƙasa amma yana ba ku damar biyan dubban abubuwan gani akan tallan ku. Wadannan sune wasu shawarwari don yin tayi akan Adwords:

Kuna iya bincika kamfen na AdWords da suka gabata da kalmomin shiga don sanin waɗanne tayi ne suka fi tasiri. Hakanan zaka iya amfani da bayanan masu fafatawa don mafi kyawun tantance abin da keywords da tallace-tallacen da za ku nema. Duk waɗannan bayanan suna da mahimmanci lokacin da kuke haɗa tallace-tallace. Za su taimaka muku sanin yawan aikin da kuke buƙatar sakawa. Duk da haka, yana da kyau a nemi taimakon ƙwararru tun daga farko. Wata hukuma mai kyau za ta iya jagorantar ku ta hanyar gaba ɗaya, daga tsara kasafin kuɗi zuwa daidaita kasafin kuɗin yau da kullun.

Na farko, fahimci kasuwar da aka yi niyya. Me masu sauraron ku ke son karantawa? Me suke bukata? Tambayi mutanen da suka saba da kasuwar ku kuma suyi amfani da yarensu don tsara tallan ku don dacewa da bukatunsu. Baya ga sanin kasuwan da kuke so, la'akari da wasu abubuwa kamar gasar, kasafin kudin, da kasuwar manufa. Ta hanyar yin wannan, za ku iya sanin nawa ya kamata kuɗin tallanku. Idan kuna da iyakacin kasafin kuɗi, yana da kyau a mai da hankali kan ƙasashe masu rahusa, tunda waɗannan ƙasashe galibi suna iya ba da amsa mai kyau ga tallan ku fiye da waɗanda ke kashe kuɗi da yawa.

Da zarar kuna da dabarun da suka dace a wurin, za ku iya amfani da Adwords don ƙara hange kasuwancin ku. Hakanan kuna iya kaiwa abokan cinikin gida hari, wanda ke nufin cewa zaku iya bin ɗabi'ar mai amfani da haɓaka ƙimar ingancin kasuwancin ku. Baya ga karuwar zirga-zirga, za ku iya rage farashin ku-ko-daya ta hanyar inganta ingancin tallan ku. Idan kuna da masu sauraro na gida, mayar da hankali kan SEO zai taimake ka ka guje wa duk wani matsala.

Sakamakon inganci

Akwai manyan abubuwa guda uku waɗanda ke tasiri ingancin ƙimar ku akan Adwords. Matsayin talla ne, farashi, da nasarar yakin neman zabe. Ga misalin yadda kowanne ke shafar ɗayan. A cikin misalin da ke ƙasa, idan iri biyu suna da tallace-tallace iri ɗaya, mafi girma ingancin maki daya samu za a nuna a matsayi #1. Idan an jera sauran alamar a matsayi #2, zai fi tsada don samun matsayi na sama. Domin ƙara ingancin Makin ku, dole ne ku tabbatar da tallan ku ya cika waɗannan sharuɗɗan.

Bangare na farko da za a yi la'akari da shi lokacin ƙoƙarin haɓaka ƙimar ingancin ku shine shafin saukar ku. Idan kuna amfani da kalma mai mahimmanci kamar alƙalami shuɗi, kana bukatar ka ƙirƙiri wani shafi da ke fasalta waccan kalmar. Sannan, Dole ne shafin saukar ku ya ƙunshi kalmomi “blue alkalama.” Ƙungiyar talla za ta haɗa da hanyar haɗi zuwa shafin saukowa wanda ke da ainihin kalmar maɓalli ɗaya. Shafin saukowa yakamata ya zama wuri mai kyau don samun ƙarin bayani game da alƙalami shuɗi.

Abu na biyu shine tayin ku na CPC. Makin ingancin ku zai taimaka wajen tantance tallace-tallacen da aka danna. Maki mai inganci yana nufin cewa masu bincike za su lura da tallan ku. Hakanan shine ma'anar ƙimar tallan ku a cikin gwanjo kuma zai iya taimaka muku fifita manyan masu neman kuɗi waɗanda ke da kuɗi fiye da lokaci. Kuna iya haɓaka Makin Ingancin ku ta hanyar sanya tallace-tallacenku ya dace da sharuɗɗan da aka yi niyya.

Abu na uku a cikin Makin Ingantaccen Adwords shine CTR na ku. Wannan ma'aunin zai ba ku damar gwada dacewan tallanku ga masu sauraron ku. Hakanan yana taimakawa tantance CPC na tallan ku. Manyan CTRs suna nufin ROI mafi girma. A karshe, shafin saukar ku ya kamata ya dace da kalmomin da ke cikin tallan ku. Idan shafin saukar ku bai dace da masu sauraron ku ba, tallan ku za su sami ƙananan CPC.

Mahimmin abu na ƙarshe wanda ke shafar Makin Ingancin ku shine mahimman kalmomin ku da Ad ɗin ku. Mahimman kalmomi da tallace-tallacen da ba su dace da masu sauraron ku ba ba za su sami maki mai inganci ba. Bugu da kari ga keywords da CPC, Sakamakon ingancin ku kuma zai yi tasiri ga farashin tallan ku. Tallace-tallace masu inganci galibi galibi suna iya jujjuyawa kuma suna samun ku ƙasan CPC. Amma ta yaya kuke ƙara ƙimar ingancin ku? An jera a ƙasa wasu dabaru don haɓaka ƙimar ƙimar ku akan Adwords.

Farashin

Domin samun cikakken ra'ayi na farashin kamfen ɗin ku na Adwords, dole ne ka fara fahimtar manufar CPC (kudin-da-danna). Yayin da CPC ke da kyakkyawan shingen gini don fahimtar farashin Adwords, bai wadatar ba. Dole ne ku yi la'akari da farashin biyan kuɗi zuwa shirin software na Adwords. Misali, WordStream yana ba da biyan kuɗi na wata shida, 12-wata, da tsare-tsaren shekara-shekara wanda aka riga aka biya. Tabbatar kun fahimci sharuɗɗan waɗannan kwangilolin kafin shiga.

A cikin 'yan shekarun nan, farashin Adwords ya karu sau uku zuwa biyar don wasu a tsaye. Farashin ya ci gaba da girma duk da bukatar 'yan wasa na layi da masu farawa na tsabar kuɗi. Google ya danganta hauhawar farashin Adwords da karuwar gasa a kasuwa, tare da ƙarin kasuwancin fiye da kowane lokaci suna amfani da yanar gizo don tallata samfuran su. Kudin Adwords sau da yawa ya fi 50% na farashin samfurin, amma ya yi ƙasa sosai a wasu a tsaye.

Duk da tsada, AdWords kayan aikin talla ne mai inganci. Tare da taimakon AdWords, za ku iya isa miliyoyin masu amfani na musamman kuma ku samar da riba mai mahimmanci akan jarin ku. Hakanan kuna iya bin sakamakon yaƙin neman zaɓe ku kuma tantance waɗanne kalmomi ne ke haifar da mafi yawan zirga-zirga. Saboda wannan dalili, wannan shirin shine cikakkiyar mafita ga yawancin ƙananan kasuwanci. Zai taimaka muku samun ƙimar juyi mafi girma fiye da kowane lokaci.

Lokacin kafa kasafin kuɗi na AdWords, tabbatar da ware wani yanki na gaba ɗaya kasafin kuɗin talla na kowane kamfen. Ya kamata ku yi nufin kasafin yau da kullun na PS200. Yana iya zama babba ko ƙasa, ya danganta da mafi girman kasuwancin ku da adadin zirga-zirgar da kuke tsammanin samarwa kowane wata. Raba kasafin kuɗi na wata-wata da 30 don samun kasafin ku na yau da kullun. Idan baku san yadda ake saita kasafin kuɗi mai kyau don yaƙin neman zaɓe na AdWords ba, kila kuna bata kasafin tallan ku. Ka tuna, kasafin kuɗi shine muhimmin sashi na koyon yadda ake yin nasara tare da Adwords.

Ko kuna amfani da Adwords don samun ƙarin jagora ko ƙarin tallace-tallace, dole ne ku yanke shawarar nawa kuke son kashewa akan kowane dannawa. AdWords yana haifar da sababbin abokan ciniki, kuma kuna buƙatar sanin nawa kowanne ɗayansu ya cancanci, duka a farkon hulɗar da kuma tsawon rayuwa. Misali, ɗaya daga cikin abokan cinikina yana amfani da Adwords don haɓaka ribar su. A wannan yanayin, Tallace-tallacen da aka yi nasara zai iya ceton dubban daloli a cikin asarar talla.

Binciken da aka biya shine hanya mafi gaggawa don fitar da zirga-zirga zuwa rukunin yanar gizon ku. SEO yana ɗaukar 'yan watanni don nuna sakamako, yayin da ake iya ganin binciken da aka biya nan take. Kamfen ɗin Adwords na iya taimakawa rage jinkirin fara SEO ta hanyar haɓaka alamar ku da kuma tuƙin ƙwararrun zirga-zirga zuwa rukunin yanar gizon ku.. Kamfen ɗin Adwords kuma na iya tabbatar da gidan yanar gizon ku ya ci gaba da yin gasa a saman wurin sakamakon binciken Google. A cewar Google, yawan tallace-tallacen da kuke gudanarwa, da yuwuwar za ku sami maƙallan kwayoyin halitta.

Farashin kowane danna

Matsakaicin farashi a kowane danna don Adwords ya dogara da abubuwa da yawa, gami da nau'in kasuwancin ku, masana'antu, da samfur ko sabis. Hakanan ya dogara da tayin ku da ƙimar ingancin tallan ku. Idan kuna nufin masu sauraro na gida, za ku iya saita kasafin kuɗi musamman don masu amfani da wayar hannu. Kuma kuna iya kai hari kan takamaiman nau'ikan na'urorin hannu. Zaɓuɓɓukan niyya na ci gaba na iya rage yawan kashe tallan ku. Kuna iya gano nawa farashin tallanku ta hanyar duba bayanan da Google Analytics ke bayarwa.

Farashin kowane danna don Adwords gabaɗaya tsakanin $1 kuma $2 kowane danna, amma a wasu kasuwanni masu gasa, farashin zai iya tashi. Tabbatar kwafin tallan ku yayi daidai da ingantattun shafuka. Misali, idan shafin samfurin ku shine babban shafin saukar ku don yakin tallace-tallace na Black Friday, ya kamata ku rubuta tallace-tallace bisa wannan abun ciki. Sannan, lokacin da abokan ciniki suka danna waɗannan tallace-tallace, za a tura su zuwa wancan shafin.

Makin ingancin yana nuna mahimmancin kalmomin ku, talla rubutu, da saukowa page. Idan waɗannan abubuwan sun dace da masu sauraro da aka yi niyya, Farashin ku kowane danna zai yi ƙasa. Idan kana son samun matsayi mafi girma, ya kamata ku saita tayi mafi girma, amma ka rage shi don yin gogayya da sauran masu talla. Don ƙarin taimako, karanta Complete, Jagorar Digestible zuwa Google Ads Budgets. Sannan, za ku iya ƙayyade kasafin ku kuma ku tsara yadda ya kamata.

Farashin kowane juyi

Idan kuna ƙoƙarin tantance nawa ake kashewa don canza baƙo zuwa abokin ciniki, kuna buƙatar fahimtar yadda farashin kowane saye ke aiki da yadda ake samun mafi kyawun sa. A cikin AdWords, zaka iya amfani da mai tsara kalmar keyword don gano farashin kowane saye. Kawai shigar da keywords ko jerin kalmomi don ganin hasashen nawa zai kashe ku don canza kowane baƙo. Sannan, za ku iya ƙara kuɗin ku har sai ya ci CPA da ake so.

Farashin kowane juyi shine jimlar kuɗin samar da zirga-zirga don wani yaƙin neman zaɓe wanda aka raba da adadin juzu'i. Misali, idan kun ciyar $100 akan yakin talla kuma sami juzu'i biyar kawai, CPC za ta kasance $20. Wannan yana nufin cewa za ku biya $80 ga juzu'i ɗaya ga kowane 100 ra'ayoyin tallan ku. Farashin kowane juyi ya bambanta da farashin kowane danna, saboda yana sanya haɗari mafi girma akan dandalin talla.

Lokacin ƙayyade farashin kamfen tallanku, Farashin kowane juzu'i muhimmin nuni ne na tattalin arziki da aikin kamfen ɗin ku. Yin amfani da farashin kowane juyi azaman maƙasudin ku zai taimaka muku mai da hankali kan dabarun tallanku. Hakanan yana ba ku fahimtar yawan ayyukan baƙo. Sannan, ninka canjin canjin ku na yanzu da dubu. Za ku san ko yakinku na yanzu yana haifar da isassun abubuwan da za su ba da garantin ƙarin tayi.

Farashin kowane danna vs matsakaicin tayi

Akwai manyan nau'ikan dabarun tallan tallace-tallace don Adwords: Bidin hannun jari da Ingantattun Kuɗi a Kowane Danna (Farashin ECPC). Bayar da hannu yana ba ku damar saita iyakar CPC don kowane maɓalli. Duk hanyoyin biyu suna ba ku damar daidaita tallan talla da sarrafa kalmomin da za ku kashe ƙarin kuɗi akai. Bayar da hannu yana ba ku damar samun dabaru tare da ROI talla da makasudin kasuwanci.

Duk da yake babban tayi ya zama dole don tabbatar da mafi girman bayyanar, ƙananan farashi na iya cutar da kasuwancin ku a zahiri. Babban tayi don kamfanonin doka masu alaƙa da haɗari zai iya haifar da ƙarin kasuwanci fiye da ƙaramin tayin safa na Kirsimeti. Duk da yake hanyoyin biyu suna da tasiri wajen haɓaka kudaden shiga, ba koyaushe suke samar da sakamakon da ake so ba. Yana da mahimmanci a lura cewa matsakaicin farashi a kowane danna ba lallai bane ya fassara zuwa farashi na ƙarshe; a wasu lokuta, Masu talla za su biya mafi ƙarancin adadin don buga maƙasudin Ad Rank kuma su hana mai fafatawa a ƙasa su.

Biyan kuɗi na hannu yana ba ku damar saita kasafin kuɗi na yau da kullun, ƙayyade iyakar tayin, da sarrafa tsarin sayan. Bayar da tayi ta atomatik yana bawa Google damar tantance mafi girman tayi don yaƙin neman zaɓe bisa ga kasafin kuɗin ku. Hakanan zaka iya zaɓar ƙaddamar da tayin da hannu ko barin tayin ga Google. Biyan kuɗi na hannu yana ba ku cikakken iko akan tayin ku kuma yana ba ku damar bin diddigin nawa kuke kashewa akan dannawa.

Faɗin wasa

Nau'in tsoho a cikin Adwords babban wasa ne, yana ba ku damar nuna tallace-tallace lokacin da aka bincika kalmar maɓalli mai ɗauke da kowane kalmomi ko jimloli a cikin maɓalli na jumlar ku.. Yayin da wannan nau'in wasan yana ba ku damar isa ga mafi yawan masu sauraro mai yiwuwa, yana kuma iya taimaka maka gano sabbin kalmomi. Anan ga taƙaitaccen bayanin dalilin da yasa ya kamata ku yi amfani da babban wasa a cikin Adwords:

Ana ƙara faɗaɗa gyare-gyaren wasa zuwa kalmomin ku tare da a “+.” Yana gaya wa Google cewa akwai bambancin maɓalli na kusa don nuna tallan ku. Misali, idan kuna ƙoƙarin sayar da litattafan tafiya, ba za ku so kuyi amfani da faffadan gyare-gyaren wasa don waɗannan kalmomin ba. Duk da haka, idan kuna nufin takamaiman samfura ko ayyuka, kuna buƙatar amfani da daidai daidai, wanda ke jawo tallan ku kawai lokacin da mutane ke neman ainihin kalmomi.

Duk da yake faɗin wasa shine mafi inganci saitin kalma don sake tallatawa, ba shine mafi kyawun zaɓi ga kowane kamfani ba. Yana iya haifar da dannawa maras dacewa kuma yana iya lalata kamfen ɗin ku da gaske. Haka kuma, Google da Bing na iya zama m wajen sanya tallace-tallace. Saboda haka, za ku so ku tabbatar an nuna tallace-tallacenku ga masu amfani da suka dace. Ta hanyar amfani da shimfidar masu sauraro a cikin Adwords, za ku iya sarrafa duka girma da ingancin masu sauraron ku. Za a iya iyakance mahimmin kalmomi masu faɗi ga takamaiman nau'ikan masu sauraro, kamar masu sauraro a cikin kasuwa ko sake tallatawa.

Kira kari

Kuna iya ƙara kari na kira zuwa kamfen ɗin ku na Adwords don haɓaka juzu'i. Kuna iya tsara su don bayyana kawai lokacin da wayarku tayi ringi ko lokacin da aka nemo takamaiman kalma. Duk da haka, ba za ku iya ƙara kari na kira ba idan yaƙin neman zaɓe ya iyakance ga Cibiyar Sadarwar Nuni ko Tallace-tallacen Jeri. An jera a ƙasa wasu nasihu ne don ƙara Ƙwayoyin Kira zuwa kamfen ɗin ku na Adwords. Kuna iya farawa da Adwords a yau. Kawai bi waɗannan matakan don haɓaka ƙimar canjin ku.

Ƙwayoyin kira suna aiki ta ƙara lambar wayarka zuwa tallan ku. Zai bayyana a cikin sakamakon bincike da maɓallin CTA, haka kuma a kan mahada. Ƙarin fasalin yana ƙara haɗin gwiwar abokin ciniki. Fiye da 70% na masu neman wayar hannu suna amfani da fasalin danna-zuwa kira don tuntuɓar kasuwanci. Bugu da kari, 47% na masu neman wayar hannu za su ziyarci nau'o'i da yawa bayan yin kiran. Don haka, fadada kira hanya ce mai kyau don kama abokan ciniki masu yiwuwa.

Lokacin da kake amfani da kari na kira tare da Adwords, Kuna iya tsara su don nunawa kawai a cikin wasu sa'o'i. Hakanan zaka iya kunna ko kashe rahoton tsawaita kira. Misali, idan kun kasance gidan cin abinci na pizza a Chicago, tallan fadada kira na iya nunawa ga baƙi masu neman pizza mai zurfi. Masu ziyara zuwa Chicago za su iya danna maɓallin kira ko danna kan gidan yanar gizon. Lokacin da aka nuna ƙarar kira akan na'urar hannu, zai ba da fifiko ga lambar wayar lokacin da aka gudanar da bincike. Haka tsawo zai bayyana akan PC da Allunan.

Wuraren kari

Ma'abucin kasuwanci na iya amfana daga haɓaka wuri ta hanyar kai hari ga masu amfani a yankinsu. Ta hanyar ƙara bayanin wurin zuwa tallan su, kasuwanci na iya ƙara yawan tafiya, tallace-tallacen kan layi da na layi, kuma mafi kyawun isa ga masu sauraron sa. Bugu da kari, a kan 20 kashi dari na binciken samfuran gida ne ko ayyuka, bisa ga binciken Google. Kuma an nuna ƙarin kari na wurare zuwa kamfen ɗin neman haɓaka CTR da yawa 10%.

Don amfani da kari na wuri, fara daidaita asusun Wuraren ku tare da AdWords. Bayan haka, sabunta allo Extensions na Wurin ku. Idan baku ga tsawo na wurin ba, zaɓi shi da hannu. A mafi yawan lokuta, ya kamata a kasance wuri ɗaya kawai. In ba haka ba, wurare da yawa na iya bayyana. Sabuwar fadada wurin yana taimaka wa masu talla don tabbatar da cewa tallan su sun dace da wuraren da suke niyya. Duk da haka, yana da kyau a yi amfani da tacewa lokacin amfani da kari na wuri.

Ƙarin wurin yana taimakawa musamman ga kasuwancin da ke da wurin jiki. Ta ƙara ƙarin wuri, masu neman za su iya samun kwatance zuwa wurin kasuwanci daga tallan. Tsawaita yana loda musu taswirorin Google. Bugu da kari, yana da kyau ga masu amfani da wayar hannu, kamar yadda wani bincike na baya-bayan nan ya gano cewa 50 kashi dari na masu amfani da wayoyin hannu sun ziyarci kantin sayar da kayayyaki a cikin ranar da aka yi bincike akan wayar. Don ƙarin bayani, duba Ƙwararren Wuri a cikin Adwords kuma fara aiwatar da su cikin dabarun tallan ku.

Wataƙila kun ji labarin Google Adwords, dandalin talla daga Google. Amma, kun san yadda ake amfani da shi don haɓaka ribarku? Shin yana da daraja don farawa? Ga wasu shawarwari. Wannan babban kayan aiki ne ga masu tallan dijital, musamman masu farawa. Amma yana iya zama tsada. Ci gaba da karantawa don ƙarin koyo game da wannan kayan aiki mai ƙarfi. A ƙasa akwai wasu fa'idodi da rashin amfanin sa. Ko don farawanku ne ko don kafaffen kasuwanci, Adwords yana da fa'ida da rashin amfaninsa.

Google Adwords shine dandalin talla na Google

Duk da yake ba asiri ba ne cewa Google babban dan wasa ne a sararin talla, ba kowa ya san yadda ake amfani da kayan aikin kamfanin yadda ya kamata ba. Wannan labarin ya dubi hanyoyi daban-daban da za ku iya amfani da mafi yawan kayan aikin talla na Google. Idan kun kasance sababbi ga Google AdWords, ga saurin bitar abin da aka haɗa. Da zarar kun koyi game da kayan aikin, za ku sami kyakkyawan ra'ayi na yadda za ku haɓaka nasarar kasuwancin ku.

Google AdWords yana aiki kamar gwanjo inda kasuwancin ke yin tayin sanyawa a cikin sakamakon injin bincike. Wannan tsarin yana taimaka wa kamfanoni samun babban inganci, zirga-zirga masu dacewa. Masu talla suna zaɓar kasafin kuɗi da ƙayyadaddun manufa, kuma zai iya ƙara lambar waya ko haɗi zuwa babban shafin yanar gizon. Misali, bari mu ɗauka cewa mai amfani yana nema “ja takalma.” Suna ganin tallace-tallace da yawa daga kamfanoni daban-daban. Kowane mai talla yana biyan takamaiman farashi don sanya tallan.

Lokacin zabar nau'in kamfen da ya dace, yana da mahimmanci a yi la'akari da farashin kowane danna. Wannan shine adadin kuɗin da kuke biya don kowane tunanin talla dubu. Hakanan zaka iya amfani da farashin kowane alkawari, wanda ke nufin ka biya duk lokacin da wani ya danna tallan ku kuma ya kammala wani takamaiman aiki. Akwai nau'ikan kamfen guda uku tare da Google Ads: neman talla, nuni talla, da tallan bidiyo. Tallace-tallacen bincike suna da rubutu, hoto, da abun ciki na bidiyo. Suna bayyana akan shafukan yanar gizo a cikin cibiyar sadarwar nuni na Google. Bidiyoyin gajerun talla ne, yawanci shida zuwa 15 seconds, kuma ya bayyana akan YouTube.

Yadda Google Ads ke aiki yana dogara ne akan biyan-da-danna (PPC) abin koyi. Masu talla sun yi niyya ga takamaiman kalmomi a cikin Google kuma suna yin tayin waɗannan kalmomin. Suna gasa don waɗannan kalmomi tare da wasu 'yan kasuwa. Adadin kuɗi yawanci yana dogara ne akan matsakaicin tayi. Mafi girma da tayin, mafi kyau wurin sanyawa. Ƙarin wurin tallan da kasuwanci ke karɓa, ƙananan farashin kowane danna.

Don haɓaka tasirin Google Ads, yana da mahimmanci don fahimtar yadda ake keɓance tallace-tallace. Tallace-tallace na iya fitowa a shafukan sakamakon bincike, akan shafukan yanar gizo a cikin hanyar sadarwar Nuni ta Google, da sauran gidajen yanar gizo da apps. Tallan na iya zama hoto ko tushen rubutu, kuma za a nuna su kusa da abubuwan da suka dace. Haka kuma, za ku iya keɓance tallace-tallacen ta hanyar niyya matakai daban-daban na mazuyin tallace-tallace.

Yana da manufa don farawa

A zamanin intanet, 'yan kasuwa suna neman sababbin hanyoyi don isa ga sababbin abokan ciniki. Haɓaka shirye-shiryen gaggawa shine kyakkyawan misali na wannan. Sau da yawa ana tilasta masu farawa suyi aiki daga sararin ofis ɗin da aka raba. Don musanya hannun jarin hannun jari a cikin kamfani, waɗannan masu zuba jari suna shirye su jimre da babban haɗari. Bayan haka, masu hanzari na taimaka wa masu farawa su guje wa tsadar farashin da kasuwancin gargajiya zai jawo. Anan ga wasu fa'idodin amfani da shirin gaggawa.

Yana da ma'auni sosai

Abin da ke sa kamfani ya daidaita? Amsar ita ce kayan aiki masu daidaitawa, yayin da ma'aunin sabis ke ƙaruwa. Ya da IaaS, kuna biyan ƙarin iya aiki ba tare da haifar da ƙarin farashin kayan masarufi ba, sabunta software, ko ƙara yawan wutar lantarki. Kuma tare da Cloud computing, za ku iya samun damar bayanan ku daga ko'ina. Abubuwan amfani a bayyane suke. Ci gaba da karantawa don koyon yadda irin wannan kayan aikin zai iya zama mai mahimmanci ga kasuwancin ku. An jera a ƙasa akwai hanyoyi guda biyar da kasuwancin ku zai iya cin gajiyar ayyukan da ke cikin gajimare.

Software azaman sabis, ya da SaaS, software ce ta tushen girgije wacce wani mai siyar da wani ɓangare na uku ya shirya shi akan layi. Kuna iya samun damar software ta hanyar burauzar yanar gizo. Domin ana gudanar da shi a tsakiya, Ayyukan SaaS suna da girma sosai. Haka kuma, Samfuran SaaS suna da sassauƙa da ƙima saboda ba sa buƙatar shigarwa akan na'urori ɗaya. Wannan yana ba su mahimmanci musamman ga ƙungiyoyin duniya da aka rarraba. Kuma saboda ba sa buƙatar bandwidth, masu amfani ba su damu da sabunta software ba.

Yana da tsada

Idan kun damu cewa yana da tsada sosai, ba kai kadai ba. Mutane da yawa suna da irin wannan damuwa: “Yana da tsada don gudanar da Adwords.” Alhali ba kwa buƙatar kashewa $10,000 wata daya don ganin sakamako, yana iya zama kamar aiki mai ban tsoro. Duk da haka, akwai hanyoyi da yawa don rage farashin ku a kowane danna ba tare da karya banki ba. Ta bin wasu ƙa'idodi masu sauƙi, za ku iya samun sakamako mafi kyau don ƙaramin kasafin kuɗi.

Abu na farko da kuke buƙatar yi shine gano nawa Google's AdWords zai kashe ku. A ciki 2005, matsakaicin kudin da aka danna ya kasance $0.38 cents. By 2016, wannan kudin ya tashi zuwa $2.14, kuma da wuya ya sauka nan ba da jimawa ba. Lauya, misali, iya sa ran biya $20 ku $30 kowane danna. Amma idan ba za ku iya biyan kuɗi mai yawa ba, kuna iya neman wasu hanyoyi.

There are a number of steps in Adwords management. These include determining keywords, yin takara, and re-marketing. Using a qualified Adwords marketing team can help you get the most from your campaign. Learn how to get started today! Here are a few of the key areas to consider. Interested in partnering with a certified PPC marketing team? Check out this article for tips and tricks. You will be glad you did!

Pay per click (PPC)

Pay per click (PPC) advertising is a type of advertising that allows you to display your ads directly to people who are actively searching for your product or service. PPC advertising is very effective if you can target people who are actively looking for something that you offer. Duk da haka, you should be aware that it can be expensive. Here are a few tips for making the most of your PPC advertising campaign:

Set a budget. Many business owners start with a certain amount to spend on pay per click advertising, but as the numbers accumulate, you can adjust the amount. A $200 purchase may only require two clicks, while a $2 click could result in a $20 sale. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. If you are trying to reach a large number of people, consider using negative keywords to prevent your ads from being included in the search results.

If you are unsure about what type of advertising to use, you can start small and test different keywords and campaigns until you find the best fit for your business. PPC allows you to experiment with different keywords and campaigns until you find a way to generate revenue. There are also many free and low-cost PPC programs, so you can test out different options before investing large amounts of money. But the key is to make sure that you’re using the right kind of PPC advertising to reach the most people.

Mahimman kalmomi

When targeting the right audience with Adwords, it’s important to look beyond the general terms that your audience will search for. Excluding generic terms could cut off some potential customers from your sales funnel. A maimakon haka, write content that helps guide potential customers through the entire buyer’s journey. It can also lay the foundations for long-term relationships. Here are some tips to help you find the right keywords for your campaign.

Na farko, you must know how to segment your keywords. A good way to do this is to group related keywords into separate groups. Ta hanyar yin wannan, you can write targeted ads for multiple keywords at once. This will help you maintain an organized account structure and prime it for high Quality Scores. To start, choose a keyword phrase that best describes your product or service. Ga hanya, you will be able to reach qualified prospects later in the buying funnel.

Don’t use single keywords. They tend to be too generic. Longer phrases, kamar “kwayoyin kayan lambu akwatin bayarwa,” are more targeted. These phrases attract the right customers. Using keywords individually may be less effective, especially if your customers use different terms for your product or service. You should list variations of your keywords, including colloquial terms, alternative spellings, plural versions, and common misspellings.

Bidi'a

The first step in bidding on Adwords is choosing your ad copy and message. These three factors influence the placement of your ads on Google’s search results page. Kudin da aka danna (CPC) method is best for driving specific target customers, but is not as effective for websites with high volumes of daily traffic. CPM bidding is another option, but is only used on the Display Network. CPM ads appear more frequently on related websites where AdSense ads are displayed.

Google offers several options for adjusting your bids. One way to make a bid adjustment is to manually adjust each keyword bid. The amount you set for each keyword will not affect the total ad budget. Google will also inform you of how much money to spend on each ad group, but the amount is entirely up to you. There are two types of keyword bid adjustments – manual and automated. The goal is to make your ad appear in the search results with the lowest cost per click.

Another way to lower your bids is to increase your quality score. The quality score is a rating of your ad’s effectiveness. This rating is not used in the auction process, but it helps determine your odds of appearing higher on the list. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Google uses the maximum CPC metric to regulate the amount of money you pay for each click.

Sake tallatawa

Re-marketing is a good option for advertisers who want to reach more people with their message. With re-marketing, your adverts will be displayed on sites that your customers have recently visited. Amma, be aware that they may appear on sites that are not related to your business. This means that you need to set an exclusion for the site to avoid overexposure or claims of intrusion. But what is re-marketing?

Re-marketing is a term used in online marketing, and refers to targeting ads to people who are already interested in the products and services you have to offer. These ads are sent to the same people over again, and the same customers are likely to click on them again. Re-marketing works well with Facebook, Adwords, and other forms of online advertising. Regardless of your business model, you should consider using these methods to reach the people most likely to become your customers.

Daidai dace

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. It also enables you to see how many clicks you are generating with different search terms. In a nutshell, it matches your search terms with the most relevant keywords. If you’re a retailer, this means that the more specific you are with your keyword, mafi kyau. But what are the benefits of Exact Match in AdWords?

Exact match keywords were initially limited to matches that were exactly the same as the search query, which forced advertisers to build keyword lists with extremely long tails. A cikin 'yan shekarun nan, duk da haka, Google has refined the algorithm to take into account word order, close variants, accents, and stemmings. Watau, Exact Match keywords are now more precise than ever. But they are still far from perfect. Exact match keywords can still be useful if you’re targeting a niche audience.

The exact match feature in Adwords allows you to narrow down the search queries to target more precisely. While this reduces traffic, exact match traffic has the highest conversion rate. Ƙari, because exact match keywords are highly relevant, they indirectly improve your Quality Score. This is especially useful for online retailers. Don haka, while it’s not the best way to maximize your advertising budget, it’s still worth it. Don haka, get started today!

Kalmomi mara kyau

When it comes to generating traffic, negative keywords in Adwords are just as important as regular keywords. In SEO, people will choose keywords they want to appear for, while not appearing for the same terms. By using negative keywords in Adwords, you will block ads from being shown for search terms that are not relevant to your campaign. These keywords can also yield positive results, so you should be sure to use them appropriately.

You can also block terms that won’t convert into customers. Misali, if you advertise a Ninja air fryer, don’t use the term “air fryer” in your ads. A maimakon haka, use terms like “air fryer” ko “ninja air fryer” maimakon haka. While generic terms will still drive traffic, you’ll save money if you can avoid them altogether. When using negative keywords, make sure to use them only in ad groups or campaigns that you own.

Negative keywords can be anything from celebrity names to highly specific terms. Misali, a negative phrase match keyword might prevent ads from appearing for searches that contain the exact words or phrases. It’s helpful if your business sells socks that are both novelty and functional for sports. You may want to set negative exact match keywords for compression socks, misali. You can also set negative exact match keywords to prevent ads from showing for specific search terms.

Idan kun kasance sababbi ga tallan Biya-ko-daya-danna, Kuna iya mamakin yadda ake samun mafi yawan Adwords. Wannan labarin zai gabatar muku da tushen tallan Pay-per-click, ciki har da binciken Keyword, yin takara, da ingancin ci. Hakanan zai samar da wasu dabarun yin amfani da mafi kyawun wannan kayan aikin tallan mai ƙarfi. Za ku koyi yadda ake haɓaka ROI ɗinku da haɓaka layin ƙasa ta amfani da AdWords cikin nasara.

Biya-kowa-danna talla

Talla ta danna-da-daya shine dabarun tallan kan layi wanda ya ƙunshi biyan kamfani kawai lokacin da wani ya danna tallan sa.. Wannan dabarar tana da alaƙa da injunan bincike kamar Google da Bing, sannan kuma shafukan sada zumunta na amfani da su. Ya ƙunshi biyan kamfani ƙayyadaddun adadin da aka kayyade don tallan sa ya bayyana a ƙarƙashin takamaiman jumlar bincike. Duk da haka, tunda masu talla suna biya ne kawai idan wani ya danna tallan su, dole ne su iya bayar da mafi kyawun ƙimar kuɗin su.

Akwai nau'ikan asali guda biyu na tallan biya-kowa-danna: lallausan ƙima da kuma tushen tayi. Duk hanyoyin biyu na iya zama da amfani ga kasuwanci. Domin zaɓar samfurin da ya dace na biya-ko-danna, yakamata mai talla ya fara yanke shawarar menene burinsu. Duk da yake talla akan injunan bincike shine hanya mai kyau don samun zirga-zirga zuwa gidan yanar gizon su, yana iya zama da rudani ga masu farawa. A ƙasa akwai wasu shawarwari waɗanda zasu taimaka muku farawa da wannan dabarun tallan dijital.

Bayar da kuɗi akan dandamalin injunan bincike na Google shine maɓalli na samun zirga-zirga zuwa gidan yanar gizon ku. Google ne ke ƙididdige tallace-tallace bisa ga jumlar kalmomi. Lokacin da wani ya nemi takamaiman kalma ko jumla, za a gabatar da su tare da tallan grid na samfur bisa niyyar siye. Mafi girman danna, ƙananan farashin, kuma mafi kusantar baƙo shine ya danna tallan ku.

Ɗaya daga cikin mahimman abubuwan da ke cikin Adwords’ CTR shine kwafin talla. Kwafin talla mai ban sha'awa zai taimaka muku fice a cikin gasar. Talla mai ƙarancin inganci, a wannan bangaren, zai kashe muku ƙarin kuɗi kuma ya haifar da ƙaramar Ad Rank. Amma, tare da hanya madaidaiciya, za ku iya ƙara CTR ku. Wannan wani muhimmin al'amari ne na tallace-tallace na biya-kowa-danna akan Adwords.

Binciken keyword

Yin amfani da mutane masu siye da bincika buƙatun su zai taimaka muku niyya madaidaitan kalmomi don kasuwancin ku. Ƙirƙirar mutum yana fayyace abin da abokin ciniki na yau da kullun ke so, kalubalen da suke fuskanta, da abubuwan da ke tasiri ga yanke shawarar siyan su. Wannan bayanin zai jagoranci binciken binciken keyword ɗin ku. Da zarar ka rubuta mutuminka, yi amfani da kayan aikin zaɓi na keyword kamar Google Keyword Tool don bincika kalmomi masu alaƙa. Waɗannan kayan aikin za su taimake ka rage jerin jerin kalmomi masu tsawo waɗanda ke da mafi girman damar matsayi.

Ɗaya daga cikin mahimman sassan bincike na keyword don AdWords shine fahimtar masu sauraron ku. Ka tuna cewa tsarin siyan abokin ciniki mai yuwuwa zai bambanta dangane da nau'in masana'antu da abin da suke so su saya. Misali, wani kamfani mai alama a Landan bazai neman kamfani mai alamar alama a New York ko Los Angeles ba. Tafiyar mai saye zai bambanta dangane da nau'in kasuwanci, don haka binciken keyword yana da mahimmanci.

Baya ga amfani da Google Keyword Planner, Hakanan zaka iya amfani da wasu kayan aikin bincike na keyword. Kayan aikin Keyword Planner na Google yana taimakawa musamman ga wannan. Yana nuna adadin mutane nawa ke neman kalmar, nawa suke son biya, kuma mutane nawa ne ke neman wannan takamaiman jumlar. Hakanan yana ba da shawarar ƙarin kalmomi don bincike. Yana taimaka muku gina yaƙin neman zaɓe. Da zarar kun gano wasu kalmomi masu kyau, za ku iya amfani da su a cikin yakin ku.

Yin amfani da kayan aiki irin su Alexa's Keyword Difficulty Tool zai ba ku damar auna gasar da ikon alamar ku.. Wannan kayan aikin yana baiwa kowane gidan yanar gizo ƙimar Ƙarfin Gasa wanda ke nuna yadda rukunin yanar gizon ke kan jerin sakamakon mahimmin kalmomi.. Raba Muryar wani babban kayan aiki ne don auna iko. Mafi girman rabon murya na alamar, yadda za a yi la'akari da shi a matsayin mai iko. Wannan zai iya taimaka muku inganta martabarku ta inganta gani da iko.

Bidi'a

Akwai hanyoyi da yawa don yin tayin kan zirga-zirga ta hanyar Google's Adwords shirin. Hanyar da aka fi sani shine farashi-kowa-danna, wanda ke biyan masu tallace-tallace kawai don dannawa daga tallan su. CPC ita ce hanya mafi tsada, amma shi ne mafi tsada-tasiri idan kuna ƙoƙarin kai hari ga takamaiman masu sauraro. Idan kuna ƙoƙarin ƙara yawan zirga-zirgar gidan yanar gizon ku, duk da haka, ya kamata ku yi la'akari da tayin CPM. Wannan hanya za ta rage tsada, amma zai nuna tallan ku ga dubban ɗaruruwan mutane.

Kuna iya ƙara tayin ku akan wata kalma ta musamman ko jumla don haɓaka damar ku na jawo sabbin baƙi. Hakanan ya kamata ku yi la'akari da ƙimar ƙimar ku gaba ɗaya don tantance mafi inganci tayi. Wannan ya dogara ne akan abubuwa uku: abubuwan gidan yanar gizon ku, kwafin talla, da kuma zanen shafi na saukowa. Mafi girman ƙimar inganci, ƙananan farashin kowane danna zai kasance a gare ku. Duk da haka, wannan zabin ba na kowa bane. Yana da kyau ku bi ƙa'idodin Google kuma ku ciyar da lokaci don inganta yakin ku.

Ya kamata ku yi ƙoƙarin saita tayin farko mai ra'ayin mazan jiya. Wannan zai ba ku damar daidaita tayin idan kun ga tsari a cikin bayanan ku. Hakanan ya kamata ku yi niyya don saduwa da tsammanin mai talla don ƙimar haɗin gwiwa da ingantaccen zirga-zirga. Ta hanyar amfani da wannan hanya, za ku hana ɓata sararin talla da guje wa hukunci daga Google. Idan ya zo ga dabarun yin tayin, yana da kyau ka tsaya da abin da ka sani, kuma bi hanyar da aka tabbatar don haɓaka kasafin kuɗin ku.

A ƙarshe, ya kamata ku kula da masu fafatawa’ tayi. Kula da abin da keywords ke yi mafi kyau a gare su da abin da suke bayarwa. Yin amfani da bayanai daga kamfen na AdWords da suka gabata zai taimaka muku haɗa mafi inganci. Kuma, za ku sami kyakkyawan ra'ayi na irin aikin da ya ƙunsa. Domin samun nasara a tallan da ake biya, yana da mahimmanci don saka idanu akan tallace-tallace da tallace-tallace. Idan kuna son kamfen ɗin ku ya samar da ROI mafi girma, dole ne ku kula da abin da masu fafatawa ke yi.

Sakamakon inganci

Bayan ƙimar danna-ta, Hakanan ana ƙaddara ƙimar ingancin ta hanyar dacewa da talla da ƙwarewar shafin saukarwa. Tallace-tallacen da ke da mahimmin kalmomi iri ɗaya da ƙungiyoyin talla za su sami Maki Mai Kyau daban-daban, bisa ad m, shafi na saukowa da niyya ga alƙaluma. Tallace-tallacen za su daidaita Makin ingancin su lokacin da suke tafiya kai tsaye, kuma Google yayi la'akari da kashi biyu bisa uku na abubuwan yayin ƙididdige maki. Idan kuna amfani da tsarin asusu mai kyau kuma kuyi gwaji da yawa, zaka iya kaiwa ga ingancin maki shida ko bakwai.

Ko da yake yana iya zama mai sauƙi, Ƙananan Maki mai inganci na iya kashe ku da yawa fiye da Maki mai inganci. Domin ya dogara ne akan bayanan tarihi, Tallan ku na iya samun Maki Mai Kyau koda kuwa ba shi da gasa sosai. An yi sa'a, Google yana ba da bayanai akan abin da ake tsammani, don haka zaku iya inganta tallan ku don cimma mafi girman yiwuwar QA. Ta hanyar fahimtar abubuwan da suka shafi ingancin makin tallan ku, za ku iya inganta tallanku kuma ku sami mafi kyawun kuɗin tallanku.

Mahimman kalmomi mahimmanci abu ne mai mahimmanci a cikin ƙididdige Makin Inganci, kuma akwai abubuwa da yawa da zaku iya yi don inganta naku. Dacewar babban al'amari ne, don haka gwada amfani da kalmomi masu mahimmanci waɗanda suka dace da niche na gidan yanar gizon ku. Mafi girman abin da ya dace, mafi girman Makin ingancin ku zai kasance. Misali, idan kuna inganta shafin yanar gizon e-commerce, gwada mayar da hankali kan mahimman kalmomi masu alaƙa da ke da alaƙa da alkuki.

Launin maɓallin da kalmomin da ke kan kanun shafin suna da mahimmanci. Canje-canje ga waɗannan abubuwan na iya ƙara ƙimar juyawa. Ayyukan Da'awar Shari'a, misali, ya kara musu juzu'i da 111.6% bayan canza kanun labarai a gidan yanar gizon su. Akwai hanyoyi da yawa don haɓaka ƙimar ingancin Adwords ɗin ku, amma mafi mahimmanci, dole ne ku san manyan abubuwan da ke ƙayyade shi. Abubuwa uku masu zuwa yakamata a magance su idan kuna da gaske game da haɓaka ƙimar ku.

Sake yin niyya

Ɗaya daga cikin ingantattun hanyoyin da za a haɓaka tasirin tallan tallan ku shine ta hanyar sake yin niyya. Tare da sake yin niyya, za ku iya nuna tallace-tallace ga takamaiman baƙi waɗanda suka ziyarci rukunin yanar gizon ku. Sannan za a nuna tallace-tallacen ku a fadin Cibiyar Nuni ta Google ga waɗannan baƙi. Duk da haka, don samun mafi girman fa'ida daga sake yin niyya, ya kamata ku raba maziyartan gidan yanar gizon ku. Don yin wannan, zaka iya kwatanta kididdigar alƙaluma kuma amfani da kayan aikin rarrabawa.

Yin amfani da retargeting ta hanyar Adwords hanya ce mai kyau don ci gaba da tuntuɓar abokan ciniki na yanzu, kuma kai sababbi. Tallace-tallacen da aka sanya akan gidan yanar gizon ku ta hanyar Google Adwords suna sanya alamun Rubutun a shafukan gidan yanar gizon ku, domin mutanen da suka ziyarci shafinku su sake ganinsu. Ana iya amfani da wannan hanyar a duk faɗin kafofin watsa labarun, ciki har da Facebook da Twitter. Don iyakar sakamako, sake yin niyya yakamata ya zama wani ɓangare na dabarun kasuwancin ku na yau da kullun.

Kuna iya ƙirƙirar jerin masu sauraro bisa takamaiman ayyuka da sha'awar maziyartan gidan yanar gizo. Misali, idan gidan yanar gizonku ya dace da mutanen da ke amfani da Gmel, za ku iya kai musu hari da tallace-tallacen da suka dace da asusun Google ɗin su. Hakanan zaka iya amfani da masu sauraron al'ada waɗanda suka dace da adiresoshin imel na maziyartan gidan yanar gizon. Hakanan zaka iya amfani da bin diddigin juyawa don kaiwa takamaiman shafukan yanar gizo hari, kamar shafukan samfur, don kara girman dawowar ku akan saka hannun jari. Ta hanyar haɗa waɗannan hanyoyi guda biyu, zaku iya haɓaka tasirin ku ta hanyar sake yin niyya tare da Adwords.

Da zarar an raba masu sauraron ku, za ku iya saita yakin sake yin niyya ta amfani da hanyar sadarwar talla ta Google. Hanya mafi kyau don sake yin niyya tare da Adwords ita ce wacce ke da tasiri ga gidan yanar gizon ku da kasuwancin ku. Kuna iya kai hari ga masu sauraron ku ta kafofin watsa labarai daban-daban, ciki har da Google Display Network, YouTube, Android apps, da sauransu. Amfani da samfurin sake yin niyya yana taimaka muku auna yawan kuɗin da kowane talla ke kashe ku da kuma waɗanne tashoshi ne suka fi tasiri ga kasuwancin ku..