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    Tukwici na Adwords – Yadda Ake Haɓaka Kamfen ɗin Adwords ɗinku

    Adwords

    Kuna iya ƙirƙirar kamfen da yawa a cikin asusun ku na AdWords kuma kuyi amfani da kalmomi iri-iri iri-iri, talla, da kungiyoyin talla don kaiwa masu sauraron ku hari. Babban burin shine a canza waɗannan dannawa zuwa tallace-tallace. Amma kafin ku fara ƙirƙira da tura kamfen ɗin ku, akwai 'yan abubuwan da ya kamata ku sani. Don haɓaka kamfen ɗin ku na Adwords, tabbatar da bin shawarwarin masu zuwa. Baya ga binciken keyword da kwafin talla, ya kamata ku kuma lura da nawa farashin kamfen ɗin ku.

    Binciken keyword

    Kafin ku fara haɓaka samfuranku ko ayyukanku, dole ne ka yi wasu bincike na keyword. Binciken keyword shine tsarin gano kasuwanni masu riba da kuma abubuwan nema. Mahimman kalmomi suna taimaka muku samun bayanan ƙididdiga game da masu amfani da intanit. Domin zaɓar madaidaitan kalmomi don yakin tallan ku, dole ne ku yi amfani da kayan aikin keyword na Google. Yin amfani da wannan kayan aikin zai taimaka muku nemo jimlolin da suka dace da samfur ko sabis ɗin ku kuma waɗanda za su ja hankalin waɗanda suka rigaya ke sha'awar samfur ko sabis ɗin ku..

    Don nemo kalmomi masu mahimmanci waɗanda zasu jawo hankalin abokan cinikin ku, yi ƙoƙarin yin tunani game da abin da ainihin abokin ciniki ke nema. Misali, mai zanen tambari yana iya neman kamfani mai ƙira tare da takamaiman farashi. Wannan zai taimaka maka ƙayyade madaidaicin kasafin kalmar maɓalli na AdWords. Idan mai siye yana neman tambari, misali, kuna so ku mai da hankali kan wannan takamaiman mahimmin kalmar. Duk da haka, wannan nau'in kalmar maɓalli ba ta da fa'ida kamar sauran zaɓuɓɓuka biyu.

    Hakanan zaka iya amfani da haɗin kalmomi masu mahimmanci. Mutane gabaɗaya suna amfani da jimloli maimakon kalma ɗaya. Ga hanya, za su iya kai hari ga masu sauraro iri ɗaya. Sannan, lokacin da suka sami abin da suke so, suna iya isa gare su cikin sauƙi. Da zarar kana da jerin kalmomi, za ka iya fara rubuta abun ciki don waccan kalmar. Binciken keyword yana da mahimmanci don haɓaka matsayin ku akan injunan bincike da kuma jawo ƙarin masu sauraro da aka yi niyya. Lokacin da kuka zaɓi kalmomin da suka dace, kun yi rabin hanya.

    Da zarar kun haɗa lissafin ku, lokaci ya yi da za a gudanar da bincike na keyword. Binciken keyword yana ɗaukar ko'ina daga mintuna biyar zuwa sa'o'i da yawa, dangane da girman ku da masana'antar ku. Tare da binciken keyword, za ku sami kyakkyawar fahimta game da halayen bincike na kasuwa da kuma tsara ƙaƙƙarfan kamfen ɗin SEO. Mahimman kalmomi masu mahimmanci suna taimaka muku biyan bukatun masu amfani da ku da fitattun masu fafatawa. Kuma ƙananan gasa yana nufin ƙarancin masu fafatawa, yana sauƙaƙa yin matsayi mai girma don mahimman kalmomi waɗanda ke da girma mai girma kowane wata.

    Amfani da Google's Keyword Planner, za ka iya ƙayyade waɗanne kalmomi masu mahimmanci suna da ƙarar bincike ta wata-wata. Misali, watannin bazara ya kamata su yi niyya ga kalmomin da ke samun babban adadin zirga-zirga. Yana da sauƙi a rasa a cikin dogon jerin kalmomi kuma sanya tallan ku ya fada cikin duhu. Hanya mafi kyau don taƙaita jerinku shine amfani da zaɓuɓɓukan tacewa na Keyword Planner, wanda ke bayyana a cikin ƙananan kusurwar hagu na allon.

    Adwords kwafin talla

    Rubutun kwafi mai kyau don tallan Adwords na iya zama kamar aiki mai sauƙi. Kuna buƙatar haɗa kalmomi kaɗan kawai, amma dole ne su zama masu tursasawa don samun mai karatu ya danna. Kwafin ya kamata ya dace da shafin saukarwa, kuma. KlientBoost ya gama gwadawa 100 dabaru daban-daban na rubutun talla kuma sun sami waɗannan 10 ya zama mafi inganci. Ci gaba da karantawa don wasu nasihu masu kyau. Ya kamata ku yi amfani da tursasawa kira-zuwa mataki, kalmomi masu mahimmanci, da siffofi na musamman.

    Ana iya amfani da tsawaita kira don tallafawa bayanan da ba a haɗa su cikin kwafin talla ba. Waɗannan haɓakawa suna aiki kamar kewayawa cikin rukunin yanar gizo da masu karatu kai tsaye zuwa takamaiman shafuka akan gidan yanar gizo. Misali, Tallan Nike na iya haɗawa da jerin shahararrun samfura da sassan. Ana iya amfani da tsawaita kira don ƙarin bayani, amma kada ya wuce 25 haruffa. Yi amfani da wannan dabara a hankali.

    Mai nema wanda ya ga tallan ku ya haɗa da tambayar nema zai yi yuwuwar juyawa. Kwafin talla wanda ya haɗa da tambayar nema zai ƙara yuwuwar juyawa. Ta hanyar haɗa tambayar nema a cikin talla, yana yiwuwa mai nema ya danna shi. Za ku adana kuɗi akan tallan Adwords ta haɓaka ROI ɗin ku. Kuma mafi kyawun sashi shine Anyword yana da gwajin kwanaki 7 kyauta.

    Saka kalmar sirri mai ƙarfi abu ne mai ƙarfi wanda ke bawa masu talla damar yin kanun labaransu da abun tallan da suka dace da kalmomin da aka nema a cikin talla.. Yana da tasiri musamman ga masu sauraro daban-daban da kuma kira-zuwa-aiki. IDAN Ayyuka suna taimaka muku keɓance Tallan ku dangane da binciken mai amfani. Idan masu sauraron ku galibi maza ne, kuna iya la'akari da canza kanun labarai. In ba haka ba, za ku ƙare da tallace-tallacen da ba su dace da sharuɗɗan binciken su ba.

    Power words draw people in and engage their emotions. “Youis the biggest power word, and it is extremely effective. Lokacin amfani daidai, it focuses on the audience rather than your business. This approach increases your chances of attracting conversions. A great copywriter anticipates the reactions of his or her audience and answers questions before they ask them. You can also choose to change the case of your headlines to make them more appealing to smaller screens.

    Adwords conversion tracking

    You can implement Adwords conversion tracking on your website by using a code that’s integrated into your web pages. Once the code is deployed, you’ll see a new column called Converted Clicks. This information will be helpful for optimizing your account and writing new ads. Hakanan zai iya taimaka muku zaɓar madaidaitan kalmomi da tayi don tallan ku. Don kunna bin sawun juyawa, je zuwa Interface Adwords kuma danna shafin Accounts.

    Mataki na farko na daidaitawa AdWords bin diddigin juyawa shine zaɓi nau'in juyawa. Wannan na iya zama sayayya, da gishiri, rajista, ko kallon shafi mai mahimmanci. Da zarar kun zaɓi nau'in juyawa, za ka iya zaɓar nau'in da ya dace a cikin AdWords interface. Hakanan zaka iya ƙirƙirar sabbin nau'ikan juyawa, wanda ke da amfani idan kuna gudanar da tallace-tallace masu yawa.

    Hakanan zaka iya amfani da snippet na duniya don rukunin yanar gizon ku, wanda shine pixel AdWords wanda za'a iya sanya shi akan kowane shafi na rukunin yanar gizon ku. Wannan zai taimaka muku ganin waɗanne canje-canjen AdWords ke haifar da siyarwa. Idan kuna da tallace-tallace da yawa da ke gudana a lokaci guda, za ku iya amfani da snippet guda ɗaya na duniya don kowane talla, don haka za ku iya ganin wane talla ke aiki mafi kyau.

    Yin amfani da bin diddigin jujjuyawar Adwords na iya taimaka muku auna ROI da haɓaka ƙimar canjin ku. Wannan kuma zai ba ku damar amfani da dabarun Smart Bidding, wanda ke inganta kamfen ɗin ku ta atomatik bisa ga burin kasuwancin ku. Wannan zai haifar da ƙarin juyawa da ƙarin ayyukan abokin ciniki. Ta hanyar mai da hankali kan madaidaitan kalmomi, za ku iya samun tallace-tallacenku a gaban mutanen da suka fi dacewa kuma ku inganta ROI. Ga hanya, za ku iya inganta kamfen ɗin ku na Adwords kuma ku sami mafi girman riba daga hannun jarinku.

    Da zarar an saita asusun ku na Adwords, za ku iya saita gidan yanar gizonku don bin diddigin abubuwan da kuka canza. Sannan, za ku iya shigar da alamar rukunin yanar gizon duniya. Da zarar an shigar, je zuwa dashboard na Analytics kuma shigar da gtag('config','AW-CONVERSION_ID'). Bayan shigar da alamar rukunin yanar gizon duniya, saita shi don bin diddigin juyawa. Kuna buƙatar samar da ID na juyawa wanda yayi daidai da asusun tallan ku na Google, ko kuma za ku sami saƙonnin kuskure.

    Farashin kamfen Adwords

    Farashin kamfen Adwords ya dogara da abubuwa da yawa, gami da irin tallan da kuka zaba, kasafin yau da kullun, da adadin dannawa da kuke son karɓa kowace rana. Ƙirƙirar kasafin kuɗi don yaƙin neman zaɓe yana da mahimmanci don taimaka muku sarrafa kuɗin ku. Ana ƙayyade kasafin kuɗin yau da kullun ta matsakaicin CPC da kuke son biya don kowane talla. A mafi yawan lokuta, wannan adadin daidai yake da kashi ɗaya bisa uku na kasafin kuɗin ku na wata-wata.

    Ya kamata ku saita kasafin kuɗi na yau da kullun, tunda ya zama dole a tattara bayanai domin a samu gyara. Hanya mafi kyau don saita kasafin kuɗin ku ita ce fara ƙarami kuma a hankali ku haɓaka hanyarku. Yawancin kamfanoni za su fara da ƙaramin kasafin kuɗi sannan su ƙara shi yayin da kuɗin tallan su ke girma. Duk da haka, yana da mahimmanci a tuna cewa farashin tallace-tallace na iya yin sama ko ƙasa ya danganta da irin kasuwancin da kuke gudanarwa.

    Kodayake farashin kamfen na Adwords na iya zama haram ga wasu kasuwancin, mutane da yawa za su iya amfana da shi. Hanya ce mai matukar tasiri don haɓaka kasuwanci da kai miliyoyin abokan ciniki. Yayin da zai iya zama tsada, AdWords na iya taimaka muku kashe kuɗin kamfen ɗin tallan ku ta hanyar haɓaka ƙimar canji. Amfani da Google AdWords jari ne mai dacewa, kuma sakamakon zai iya zama mai ban sha'awa.

    Yin amfani da kalmomi mara kyau hanya ce mai kyau don rage kashe tallan ku. Ta hanyar ɓoye tallan ku lokacin da mai amfani ya nemi takamaiman lokaci, za ka iya ajiye kuɗi a kan dannawa waɗanda ba su kai ga tuba ba. Ta hanyar aiwatar da dabarun kalma mara kyau, za ku iya rage kamfen ɗin ku na AdWords sosai kuma ku ƙara ROI ɗin ku. Tare da taimakon kayan aiki mai kyau na kan layi, za ku iya gano waɗanne kalmomi ne ke kawo mafi yawan dannawa kuma ku rage kashe kuɗin ku.

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