Tag: Buidheann Google

Google AdWords is a pay-per-click advertising platform that allows businesses to choose keywords related to their products or services. It is highly scalable and offers site-targeted advertising. Listed below are the basic principles of AdWords advertising. Once you know these, you can optimize your campaign to drive more customers to your website.

Google AdWords is a pay per click (PPC) àrd-ùrlar sanasachd

PPC (pay per click) advertising is a popular way to reach new audiences and increase website traffic. Studies show that visitors from PPC advertisements are more likely to make a purchase than organic visitors. It also yields a high ROI. Gu cuibheasach, advertisers can expect a return on investment of around $2 gach cliog.

Most people are unaware that conversion tracking is an essential aspect of pay per click advertising. Many new advertisers fail to recognize the value of conversion tracking. Some even hire a digital marketing agency to handle their PPC campaigns, but fail to realize that the agency does not understand their business objectives and the need for conversion tracking. Uime sin, digital marketers must educate clients on how to set up conversion tracking on both the PPC side and the website.

Pay-per-click advertising involves purchasing ads from search engines for specific keywords. The ad is displayed above or beside the organic search results. The cost of a click is determined by the maximum bid and the quality score of the ad. Bids can range from as little as a few cents to several hundred dollars. High bids are rare, ge-tà. Mar eisimpleir, if your ad is about a free business checking account, a $10 bid would ensure that your ad is in the top spot of the search results.

Using Google AdWords to promote your business is an important way to reach your target audience. The Google display network consists of thousands of sites on the web. A bharrachd air sin, you can choose which sites to advertise on and choose the types of audience you want to target. These ads are not a substitute for organic search rankings, but they can help you reach your customers anywhere.

It allows businesses to pick keywords that are relevant to their products or services

One way to get the most out of Adwords is to choose keywords that are highly relevant to your products or services. Mar eisimpleir, if you are in the business of delivering organic vegetables, you may want to choose “lìbhrigeadh bogsa glasraich organach” as your keyword. Using this keyword will help you attract the right customers. You can also use different variations of these keywords, including misspellings and colloquial terms.

When choosing keywords for your ads, make sure to use them in your ad copy and landing page copy. Gu tric, you can’t tell which keywords will work until you test them out. Uime sin, it’s best to go with your gut feeling when choosing keywords for your campaign.

Another way to find keywords is to use a keyword planner. This tool helps you find new keywords by looking for similar keywords on competitor websites. A bharrachd air sin, Google Analytics will show you what keywords people are already using to find your website. San dòigh seo, you won’t be competing for existing traffic.

It offers site targeted advertising and re-targeting

Retargeting allows you to retarget visitors who have visited your website in the past. It works by placing a small piece of code, called a pixel, on your website. The pixel is invisible to site visitors, but drops an anonymous browser cookie, which enables the retargeting provider to know when to serve you ads.

It is highly scalable

Google AdWords is a highly scalable form of online advertising. This means that more money invested in your campaign will generate more profit. It’s also highly transparent. Whether you’re targeting local businesses or the entire world, you can see what’s working and what’s not. With the ability to measure ROI and conversion rates, you can tailor your campaign for more conversions.

It’s also highly scalable, meaning that your budget can grow as your business grows. You can even increase your budget if you find a profitable ad campaign. This will lead to more profit and leads. AdWords is a quick and efficient way to attract quality traffic to your website. You can create eye-catching ads that convert well. You can also reduce the cost of your ads by focusing on negative keywords.

It allows businesses to optimize bids to maximize conversions

The Enhanced CPC bidding option in Adwords helps businesses increase the chances of conversion. This bid type raises the bid more often and aims to maximize the CTR, CVR, and CPC for each keyword. It also tries to optimize the overall cost per click. It’s best to use this bid type if you want to maximize your conversions.

The Maximize Conversions bid strategy allows businesses to optimize their bids to maximize conversions without having to spend more than they can afford. This strategy is suitable for small to medium-sized ecommerce businesses that do not have a big budget. By raising the bids, businesses can achieve higher ad positions in the search results.

To optimize your bids to maximize conversions, you must have conversion tracking in Adwords. Initially, your cost per acquisition will be high, but with time, the cost per conversion will decrease. If you are not able to determine what a conversion costs, this strategy can be a little tricky.

Smart Bidding is a feature that uses machine learning to optimize bids to increase conversions. Google analyzes data signals from each search and increases or decreases your bid based on the likelihood of conversion. Higher bids are set for searchers who are most likely to make a purchase. Ge-tà, Google also requires that you track your conversions. Mar eisimpleir, Google recommends that you have at least 30 conversions in the past 30 days before you can use Target CPA and Target ROAS.

In order to maximize the impact of Adwords, you should choose keywords that are closely related to your products. A’ chiad, analyze the keywords your site regularly uses. Keywords that relate to your business will generate more clicks and leads. Air adhart, determine how closely Google matches your keywords. There are four different match types: exact, abairt, broad, and re-targeting.

Rannsachadh prìomh fhacal

Keyword research is the process of finding the most profitable keywords for your ads. It provides insight into what your target audience is looking for online and can help you formulate a content strategy and marketing plan. Keywords are used by people to look for information, goods, and services on the web. By placing your content in front of these users, you will improve your chances of achieving sales.

A key component of keyword research is analyzing search volumes. This is done by entering a keyword into a search engine and checking for results. A bharrachd air, you should research similar search terms. Ann am faclan eile, if your customers are looking for spy gear, you might want to target those searches.

You also want to know your competitors. If you’re selling a product or service online, you can target them with shopping ads and conversion-optimized landing pages. But if your product or service is primarily local, you should focus on local keywords instead of global ones. Gus seo a dhèanamh, you can use a keyword research tool to identify the best keywords.

Keyword research is an essential part of SEO. By doing research, you can find the most relevant keywords for your ads. By choosing the right keywords, you will save time and money. A bharrachd air, it will help you to create content that is relevant to your audience. You can find the most relevant keywords using tools such as Google’s keyword planner. This tool helps you monitor trends in real time and determine how many people search for specific keywords. Furthermore, it gives you a list of phrases with high search volume, which are trending and rising in popularity.

Keyword research is vital for the success of an Adwords campaign. It helps you determine the best keywords that will increase traffic to your website. Once you know which keywords are the most targeted, you can create an ad campaign around them. You can also make your ads more targeted by targeting a smaller target market.

The most effective keywords will be highly related to your product and have low competition. By selecting long-tail keywords, you can maximize the chances of reaching your target audience and selling products with a profit. A bharrachd air rannsachadh prìomh fhacal, you can use Google’s keyword planner to find the most popular keywords and phrases for your ads. The tool also provides related keywords, which will help you decide on the bid strategy.

A 'tagradh air faclan-luirg

Bidding on keywords is a powerful technique to boost the performance of your ad campaign. It allows you to target your audience more accurately and have a higher CPC. For a successful ad campaign, you need to carefully select the keywords that you want to advertise. Mar as àirde an CPC, the better your chances of being ranked high by search engines.

You can manually adjust your bid or use an automated bidding tool. While the latter may take a bit longer, it provides granular control and guarantees that changes are implemented immediately. Ge-tà, automated bidding tools are not advisable for large accounts because it is difficult to monitor the results and limits your ability to view the “big picture.” Manual bidding allows you to monitor your keywords on a per-keyword basis, without compromising your ad budget.

You can also use Google’s free keyword conversion tracking tool to determine the effectiveness of a keyword campaign. This tool provides you with reports comparing cost per click to conversions. With this data, you can adjust the maximum cost per click to maximize your profits. This tool will also let you know whether you are spending too much on a particular keyword.

You can also set the match type of a keyword. The default match type is Broad, which means that your ad will appear in any search results for that keyword. This can result in a high number of impressions, but it can also cause a high cost. You can also use other match types, such as Phrase Match, Exact Match, or Negative Match.

You can also set your max CPC bid at the ad group and keyword level. Most advertisers start out with a max CPC bid of US$1. Ge-tà, you can also set the max CPC bid of individual keywords by using a tool like Maximize Clicks.

Another factor to consider when bidding on keywords in Adwords is the Quality Score. A high Quality Score means that your ad is more relevant to the search query. Google will give a higher ranking to ads with high Quality Scores.

Ag ath-chuimseachadh

Re-targeting with Adwords is a great way to engage existing customers and attract new ones. It involves placing Script tags on your website that will make it easier for you to reach your audience on other websites. Google allows you to segment your audience based on the products or services that they viewed on your site. By doing so, you will be able to display more targeted ads to those individuals.

Re-targeting ads will appear on a person’s computer screen after he or she has viewed a certain page. Mar eisimpleir, a person who has been to your website’s home page will be shown a customized ad for similar products. The ads are also visible to people who are actively looking for your business in Google Search.

If you’re new to advertising, Adwords is a great place to start. This powerful tool lets you display ads to past customers as they browse various websites, display network sites, mobile applications, and YouTube videos. This enables you to re-engage with existing customers and increase your conversion rates.

Cosgais gach cliog

When you are using Google Adwords for your business, you must determine the optimal cost per click. This cost depends on your product, gnìomhachas, and target market. Ge-tà, you should keep in mind that an average cost per click is $269 for search advertising and $0,63 for display advertising. The cost per click is also affected by your ad’s quality score, bid, and competition.

Google’s Keyword Tool shows you the average CPC for keywords that are commonly used. It is easy to compare the CPCs of keywords to see which one will bring the best return. Google claims that this new column will be more accurate than the previous Keyword Tool, but this will result in slightly different values on both tools.

Cost per click is an advertising pricing model where an advertiser pays the publisher for each click on the ad. This makes it easier for advertisers to connect their advertising investment to ROI. The cost per click model is one of the most popular methods for online advertising. It helps marketers determine the optimal cost per click by using various bidding strategies. The goal is to maximize the number of clicks for the lowest possible cost. Mar eisimpleir, a small clothing boutique might use a CPC ad on Facebook to promote a new dress. If a user scrolls past the ad, the retailer will not have to pay the advertiser.

Among the many factors that affect cost per click, the price of the product is the most important one. The higher the price of the product, mar as àirde a’ chosgais gach cliog. Ann an cuid de chùisean, a higher CPC is better for your business. Mar eisimpleir, ma reiceas tu aodach, the cost per click for a shirt can be higher than the cost of the shirt.

There are two cost-per-click models in use with Google AdWords. One is called fixed CPC, and it implies cooperation between the advertiser and publisher. This model allows the advertisers to set their maximum bid for each click, and increases their chances of landing on good ad space.

Adwords is one of the most popular and profitable online marketing methods. You can reach a vast audience with the help of Adwords. Google’s platform has been around for nearly two decades. According to research, marketers make an ROI of $116 billion per year on the platform, and they earn an average of $8 for every dollar they spend on the platform.

Cosgaisean

When you decide to use Google AdWords for your marketing campaign, you should be aware of the costs of each keyword. This will help you stay within your budget, and it will also give you an idea of trends that are developing in AdWords costs. To get an idea of the costs of a keyword, look at its top-ten most expensive AdWords keywords.

AdWords costs vary based on keyword and industry. But in general, the average cost per click is roughly $2.32 air an lìonra lorg agus $0.58 air an lìonra taisbeanaidh. A detailed breakdown of AdWords metrics is available on Google’s website. The Quality Score of each keyword affects its cost-effectiveness, so making sure your ad has a high Quality Score will save you money and get your ad seen by more users.

Using a keyword planner tool can help you estimate the cost of keywords for your business. This is a free tool provided by Google Ads that will allow you to brainstorm different terms related to your business and find out what the costs are for each one. If you’re not sure which keywords to choose, use Google’s keyword planner to find out what search terms your audience is searching for.

AdWords costs depend on how many clicks you wish to achieve. Mar eisimpleir, you may have to pay for keywords that are less popular than others, but these keywords will increase your profits. You can control your CPC by setting a maximum daily budget.

Faclan-luirg

When you run a campaign using Google Adwords, you need to know how to choose the right keywords for your business. The goal is to attract qualified clicks to your ad and keep your click costs as low as possible. High-volume keywords bring in more traffic, but they are also more competitive and more expensive. Creating the right balance between volume and cost is an art and a science.

One of the best ways to do this is to use Google’s keyword planner. This tool will show you the number of searches for a specific keyword, as well as the cost per click and the competition for that keyword. This tool will also show you similar keywords and phrases that your competitors are using.

Once you know the keywords that will attract the most visitors, you can optimize your website to attract them. The right keywords will increase your conversion rates, lower your cost-per-click, and drive more traffic to your site. This will result in lower advertising costs and a higher return on investment. You can also use a keyword tool to come up with ideas for blog posts and content.

One of the best ways to find the right keywords is to use phrase match and exact match. Phrase match keywords offer advertisers the greatest control over their spend. These ads will appear for searches that have both terms in the same query.

Biadhadh

Bidding on Adwords is one of the most important aspects of an AdWords campaign. The goal is to increase clicks, iompachadh, and the return on ad spend. There are different ways to bid, based on your target audience and budget. Cosgais gach cliog (CPC) is the most common type of bidding, and it works best for websites that need to attract specific types of visitors. Ge-tà, it is not as effective for websites that need to generate a large amount of daily traffic. CPM bidding is used for ads that appear on websites that are related to the products or services that are being promoted on the site.

Besides bidding on keywords, you should also pay attention to how many times your competitors show up in the search results. By analyzing how much their ads appear in the SERP, you can figure out how to stand out from the competition. A bharrachd air sin, you can also check where your competitors show up and find out their impression share.

Smart AdWords campaigns divide their bidding into different “ad groups” and evaluate them separately. Smart Bidding applies the best practices from your past campaigns to your new campaigns. It will look for patterns between ads and make optimizations based on the data it gathers. Gus tòiseachadh, you can read Google’s guide on how to use this technique.

Sgòr càileachd

If you are using Google Adwords to promote your website, it’s important to understand the importance of the Quality Score. This number will determine your ad’s position and cost. If you have high quality content on your landing page and relevant ads, you will receive a higher Quality Score. This will help you get a better position and lower CPC.

AdWords quality score is calculated from several factors. This includes the keywords you choose and the Ad itself. The score gives you an idea of how effective your campaign is. A high score means you can outbid high bidders without having to pay too much for your ads. It also ensures that the ads you’re placing don’t link to websites that don’t match the content of your site.

A low quality score will cost you more money. The quality score is based on historical data, so you can’t expect it to be perfect, but you can improve it over time. Mar eisimpleir, you can change the negative keyword groups in your ad copy. Air neo, you can pause those ads that have low CTR and replace them with others.

Gus an Sgòr Càileachd agad àrdachadh, you should optimize your landing page and keywords. Your ad should contain the keywords that are relevant to the content of the page. It’s also important to optimize the ad copy. It should match the keyword and have related text surrounding it. By doing so, you’ll improve your Quality Score in Google Adwords.

Leudachain sanasachd

Ad extensions are great ways to add more information to your ad. Instead of just showing your phone number, you can include additional information such as website links. It is essential to use these ad extensions in a way that complements the first part of your ad. By integrating these ad extensions into your ad, you will be able to reach more potential customers.

There are two types of ad extensions: manual and automated. While manual extensions require manual setup, automated extensions can be applied automatically by Google. Both types can be added to campaigns, ad groups, and accounts. You can even specify the time of day that your extensions will run. Just be sure to set a time for them to be shown, as you don’t want people calling your ad during office hours.

Ad extensions can also help improve your lead quality. They help to self-qualify potential customers, which lowers your cost per lead. A bharrachd, they help your ad get a better ranking on the search engine. Google uses several factors to determine an ad’s position in the search results.

Sitelinks are also a type of ad extension. They appear one to two lines below your ad and can include a brief description. These extensions can be useful in increasing click-through rates, but should be used responsibly.

Ìre cliog troimhe

The click-through rate for Adwords campaigns is the average number of people who click through on an ad. This statistic is used to judge how effective an ad campaign is. A high click-through rate will increase your chances of conversions. Using keywords that are relevant to your products and services will improve your ad’s effectiveness.

Click-through rate is calculated by dividing the number of clicks by the number of impressions. Anns an fharsaingeachd, ads that produce a high click-through rate are targeted toward high-value products and services. Ge-tà, online stores will typically have low CTRs. Increasing your CTR will help you to improve your ROI by targeting your ideal customer.

Increased CTR equates to increased revenue and increased conversions. PPC channels generate traffic that is more intent-driven than other sources of traffic. Ge-tà, the click-through rate for a specific ad can affect conversions and revenue. Mar thoradh air sin, it’s important to constantly monitor your CTR and make tweaks as necessary.

The click-through rate for display ads is lower than that of search ads. This is because people generally don’t click on display ads because they are afraid of viruses or other attacks. A display ad’s click-through rate is usually around 0.35%. You can find this information in ad stats.

AdWords is a great way to drive growth for your SaaS company. You can create a free ad within minutes, submit it for review, and have it live within days. You can also hire a professional PPC agency to help you develop an ad campaign that’s designed to drive growth. Directive can help you with this, and can provide you with a free proposal. Air neo, you can join a free slack community for SaaS marketers called Society.

Rannsachadh prìomh fhacal

When researching keywords for AdWords campaigns, one of the most important factors is intent. You want to use Google Ads to target users that are actively looking for solutions to their problems. Ge-tà, some people might simply be browsing the web for information or seeking education. When choosing your keywords, consider a combination of low-volume and high-volume terms.

In addition to internal keyword research, you need to research external keywords as well. Upload your keyword list to Google Keyword Planner to see what searchers are searching for. You can also check Google Trends for the value of each keyword. If it’s gaining traffic month after month, it’s likely to be worth using in your Adwords campaign.

Keyword research is an important part of organic search marketing. It helps you understand your target audience and provides you with valuable information. To get the most out of keyword research, you need to have the right tools and mindset. There are several free keyword research tools, but you’ll likely want to pay a little more for a more advanced tool.

Keyword research for Adwords campaigns should begin early in the planning process. Doing so will help you set realistic expectations for cost, and give your campaign the best chance of success. Make sure you do your research carefully, as incorrect keyword selection can lead to an unsuccessful campaign and missed sales opportunities.

A keyword list should be filled with terms and phrases that describe your business. Once you’ve identified terms and phrases that describe your business, you can use the keyword research tool to select keywords for your online marketing strategies. The goal of keyword research is to create strong impressions among people who are most likely to be interested in your product or service offerings.

Roghainnean tagraidh

Google has a number of bidding options for Adwords, and the best one for your specific campaign may vary depending on your budget. You can increase or decrease your max CPC by up to 30%, depending on the competition and type of search. This type of bidding is only available on Google’s Display Network and Search Network.

Manual bidding is an option for advertisers who are on a limited budget, or who want to focus on brand awareness. This option helps you maximise brand exposure and conversions. Ge-tà, it is more time-consuming and is not as effective as automated bidding. If you want to increase brand awareness, you can use cost-per-click bidding.

The default bidding method is Broad Match, which displays your adverts to users who are searching for your keyword. Ge-tà, you can also choose to bid on branded terms, which are the names of companies or products that are unique to them. Ge-tà, this method can be quite expensive. Many marketers debate whether or not to bid on branded terms.

Bidding for Adwords is crucial, but you should consider your ROI and the amount you are prepared to spend. If your budget is too low, you will not get as many clicks as you’d like. You will also have to wait until you have more money to expand your campaign. Cuideachd, it is important to keep track of trends. Some products are more likely to sell during certain times of the year, so you should pay attention to these trends when deciding on your budget.

Google uses signals to determine the most appropriate bid for a given keyword. These signals can include things like weather, previous site visits, and interest. It also takes into account other factors that affect the conversion rate, such as location.

Cosgais gach cliog

The cost per click or CPC is the amount you pay for every ad that gets clicked on. It varies depending on the type of industry and keyword you are targeting. Mar eisimpleir, in the medical industry, the CPC is $2.32, while a similar product for cosmetic services might cost around $4. Ge-tà, you should aim to find a CPC below $2.73 to attract more potential clients. You can use a free tool called Wordstream to compare CPC against other Adwords ads. An uair sin, you can work on making your ads more effective.

The CPC for Adwords depends on three main factors: quality of keywords, teacsa sanasachd, agus duilleag tighinn air tìr. By knowing these three factors, you can optimize your campaign for maximum ROI. Listed below are some tips that will help you get the most ROI from your Adwords campaign.

While you can reduce CPC with PPC tips, you should always consider the quality score of your ads. A high quality score will bring you more clicks for your budget, which can be beneficial for your business. A bharrachd air sin, it will also bring you more brand mileage and free exposure. A high quality score is an essential part of your PPC strategy.

You should also know how to calculate the CPC. This metric is essential for the most effective use of your marketing budget. The average CPC varies from advertiser to advertiser, but it’s the cost that you actually pay for each click. Average CPC is the average cost of all clicks divided by the number of clicks. Ge-tà, you should know that the actual CPC will vary.

It is best to benchmark your CPC with your Target ROI to set the right budget for your Adwords campaigns. By comparing the revenue from your paid ads to the cost of your ads, you will be able to see which ad types generate more revenue for your business. This will also help you adjust your marketing budget for higher performing ad types.

Sgòr càileachd

Quality score is an important part of AdWords and is based on a number from 0-10. A higher score means the ad is of higher quality. It is also more likely to get a good SERP ranking and attract high-quality traffic and conversions. There are several factors that affect the score, but the most important of them is CTR, or click-through rate.

Using high-quality ad copy is crucial to improving the Quality Score. It should match the keywords used and be surrounded by relevant text. Relevancy is another important factor in improving Quality Score. Google’s Ad Preview and Diagnosis Tool can help you optimize all of these elements.

While Adwords Quality Score is based on historical data, you can improve it over time. You can only see the value of your efforts when you have enough traffic and data. It is not a perfect science. By making small changes to your ad copy, you can improve your Quality Score.

AdWords Quality Score is a metric that determines the relevancy of your ad and your bid amount. A high Quality Score will improve your ad’s ranking and reduce your CPC. It will also improve your ROI. This metric is measured on a scale of one to ten.

The quality score for Adwords ads includes three factors: buntainneachd prìomh fhacal, buntainneachd, agus ìre cliog troimhe. Keywords can either be broad or narrow, but it is best to choose the broad match for a product. Phrase match is useful for broad product descriptions, such as a general description.

Ìrean tionndaidh

When it comes to Adwords, conversion rates can be critical to your success. Across the board, most companies are looking to hit the high-conversion mark. While 25 percent of the top companies achieve that goal, most companies should aim to have a conversion rate over ten percent. To achieve this goal, you should implement a conversion rate optimization strategy.

One of the most important ways to improve your conversion rate is to optimize your ad copy. There are many things you can do to improve your ad copy and targeting, so you can achieve a higher conversion rate. If your ad copy isn’t converting your traffic, you can try a different offer or ad copy to increase your conversion rate. Amazon ads are one of the best ways to increase your conversion rate, and you can test different ad copy and offers to see which ones perform best.

A bharrachd air sin, you should take note of your site’s bounce rate, which refers to the number of visitors who clicked away without taking action on your page. Bounce rates help you identify low-performing landing pages. A high bounce rate means that your site isn’t converting visitors.

Gus an ìre tionndaidh agad a leasachadh, you should focus on ad copy with specific keyword intent. This will increase your chances of converting traffic and improve your quality score. A bharrachd air seo, you should also try to make your ad groups more targeted and specific. You can also improve your ad group’s quality score by increasing the number of specific keywords.

Conversion rates depend on a variety of factors, including the industry, toradh, and type of conversion. A shoe store’s conversion rate, mar eisimpleir, will be lower than a car dealership’s.

When it comes to using Adwords for your business, there are a number of important things to consider. The first is how much money you’re willing to spend on your campaign. AdWords allows you to set a budget and then charge a small fee per click. You’ll also be able to track your campaign’s progress and make changes as you see fit.

Ath-mhargaideachd

Re-marketing is a form of online advertising that shows specific ads to people who have previously visited your website or used your mobile app. Once you have collected a list of email addresses, you can upload this list to Google and begin using it for your online ads. Ge-tà, it’s important to note that this process can take up to 24 hours for Google to process it.

Rannsachadh prìomh fhacal

Keyword research for AdWords involves selecting both high and low volume terms. The goal of keyword selection should be to make sure that your ad appears when users are searching for the terms that you have selected. The intent of the search is also important, since you want to appeal to users who are actively seeking solutions to problems. Ge-tà, you need to keep in mind that there are people who are just browsing the web or seeking information, but will not actively be searching for a specific solution or service.

Keyword research for Adwords is vitally important and should be done at the very early stage of a campaign. Doing so will allow you to set realistic costs and have the best chance of success. A bharrachd air, keyword research can help you determine the number of clicks that you will receive for the budget that you have allotted for your campaign. Keep in mind that the cost per click can be wildly different from keyword to keyword, so choosing the right keywords is critical to making a successful AdWords campaign.

Keyword research can take anything from five minutes to a few hours. This will depend on the amount of information that you have to analyze, the size of your business, and the type of website you are running. Ge-tà, a well-crafted keyword research campaign will give you an insight into your target market’s search behavior. By using relevant keywords, you will be able to satisfy the needs of your visitors and outrank your competitors.

Modail tairgse

There are several types of bidding models available in Adwords, so it is important to understand which one is best for your campaign. Depending on your objectives, each model has different benefits for increasing conversions. Using the right model is key to maximizing the return on investment for your campaign.

The most effective model is Optimize Conversions, which automatically sets bids based on your conversion value. This value is not a numerical value but a percentage. Using this model requires good conversion tracking and a history of conversions. When using tROAS, never set your goal too high. It is best to start with a lower number and increase it as your campaign improves.

Adwords offers different bidding models, including cost-per-click, cost-per-thousand-view, and Smart Bidding. Using these options together, you can optimize your ads for better conversion value and lower cost per click. Ge-tà, you still need to manage your ads and understand the results of your campaigns. You can consult with a company that specializes in this type of campaign management, MuteSix.

The Manual CPC method is time consuming, but attracts quality traffic and protects you from wasted spend. The value of a conversion is usually the ultimate goal for many campaigns. Uime sin, the Manual CPC option is an excellent choice for this purpose.

Cosgais gach cliog

Cosgais gach cliog (CPC) is an important factor to consider when creating your advertising strategy. It can vary greatly based on the keyword and industry you are targeting. Mar as trice, the cost of a click ranges from $1 gu $2. Ge-tà, in some industries, the cost of a click is much lower.

There are two main models of CPC, bid-based and flat-rate. Both models require the advertiser to consider the potential value of each click. This metric is used to assess how much it costs to get a visitor to click on an advertisement, based on how much that visitor will spend on the website.

Cost per click for Adwords is determined by the amount of traffic a particular ad receives. Mar eisimpleir, a click on a Google search result costs $2.32, while a click on a publisher display page costs $0.58. If your website focuses more on sales than traffic, then you should focus on CPC or CPA bidding.

The CPC rate for Facebook Ads differs based on the country. Canada and Japan have the highest CPC rates, with the lowest being $0.19 gach cliog. Ge-tà, in Indonesia, Brazil, and Spain, CPC rates for Facebook Ads are low, averaging $0.19 gach cliog.

Cosgais gach tionndadh

Cost per conversion is a great way to track the performance of your advertising campaign. This type of advertising is a smart way to maximize your advertising budget. It allows you to track a particular metric, such as the number of people who visit your site and make a purchase. Ge-tà, you should note that this metric can vary from campaign to campaign. Mar eisimpleir, e-commerce advertisers may want to track how many people fill out a contact form. Lead generation platforms can also be used to measure conversions.

Cost per conversion can be calculated by looking at the value of a conversion versus the cost of that conversion. Mar eisimpleir, if you spend PS5 for a click that results in a sale, you’ll make a profit of PS45. This metric helps you compare your costs with your profits, and is especially helpful for people looking to cut costs.

Aside from the cost per conversion, advertisers should also consider the average cost per acquisition. This measure is often higher than the cost per click, and can be as much as $150. It depends on the type of product or service that you are selling, as well as the close rates of salespeople.

A bharrachd air sin, it is important to note that the cost per conversion of Adwords does not always equate to cost divided by conversion. It requires a more complex calculation. This is because not all clicks are eligible for conversion tracking reporting, and the conversion tracking interface displays these numbers differently from the cost column.

Account history

The Account history for Adwords is where you can track all of the billing information for your advertising. It’s a simple way to know your account balance at any time. To get to this page, simply click on the gear icon in the upper right hand corner of your screen. From there, you can review your unpaid advertising costs and the payments you have made.

You can also see any changes made by others. You can use this feature to monitor the behavior of others on your account. It shows any changes made to your account and which conversions were affected. You can even filter change history reports by conversions if you want. The change history report also shows you any changes made to your account or campaigns.

Having this information will save you a lot of time. You can see what people changed, when they changed it, and what campaign they changed it to. You can also undo changes if you find out they caused a problem. This feature is especially useful for testing purposes. If you’re managing a PPC campaign with a PPC agency, you’ll probably want to check out the change history log to ensure that everything is as it should be.

If you’re using Google Ads, you can access your account history in the Change History feature. Change history can provide you with up to two years of history for your ads. To access this history, simply sign in to your Google Ads account and click on the “change history” tab.

Tha Adwords na phàigheadh ​​​​gach cliog (PPC) àrd-ùrlar sanasachd. Bidh e ag obair le modail tagraidh, a tha a’ ciallachadh gum pàigh thu airson gach cliog den t-sanas agad. Ged a dh'fhaodas e a bhith daor, faodaidh an t-seirbheis seo mothachadh branda a bhrosnachadh. Ge-tà, tha e cudromach fios a bhith agad air na bunaitean mus tèid thu a-steach dha.

Tha Adwords na phàigheadh ​​​​gach cliog (PPC) àrd-ùrlar sanasachd

Tha sanasachd PPC a’ leigeil le luchd-margaidh cuimseachadh air luchd-ceannach aig ìre sam bith den turas teachdaiche aca. A rèir na tha an neach-ceannach a’ sireadh, Faodaidh sanasan PPC nochdadh ann an toraidhean einnsean sgrùdaidh no meadhanan sòisealta. Faodaidh luchd-sanasachd an leth-bhreac sanas aca a ghnàthachadh gus cuimseachadh air luchd-èisteachd sònraichte agus far a bheil iad. A bharrachd air sin, faodaidh iad na sanasan aca a dhèanamh freagarrach a rèir an àm den latha no an inneal a tha iad a’ cleachdadh airson faighinn chun lìon.

Tha àrd-ùrlar sanasachd PPC a’ leigeil le gnìomhachasan cuimseachadh air an luchd-èisteachd aca agus na h-ìrean tionndaidh aca àrdachadh. Tha e comasach cuimseachadh air buidheann sònraichte de luchd-ceannach a’ cleachdadh prìomh fhaclan sònraichte. Tha cleachdadh prìomh fhaclan nas sònraichte a’ ciallachadh a bhith a’ ruighinn nas lugha de luchd-tadhail, ach tionndaidhidh ceudad nas àirde dhiubh gu bhith nan luchd-ceannach. A bharrachd air, faodaidh luchd-sanasachd cuimseachadh air luchd-ceannach a rèir cruinn-eòlas agus cànan.

Tha sanasachd pàighidh-gach-cliog na ghnìomhachas mòr. Bidh an aibideil leis fhèin a’ gineadh thairis $162 billean ann an teachd a-steach gach bliadhna tro na h-àrd-ùrlaran sanasachd aige. Ged a tha grunn àrd-ùrlaran ann airson sanasachd PPC, Is e an fheadhainn as mòr-chòrdte Google Ads agus Bing Ads. Airson a 'mhòr-chuid de ghnìomhachasan, Is e Google Ads an t-àite as fheàrr airson tòiseachadh. Bidh àrd-ùrlaran PPC a’ tabhann mòran dhòighean eadar-dhealaichte air an iomairt agad a stèidheachadh.

Tha an àrd-ùrlar sanasachd PPC furasta a thuigsinn ach iom-fhillte ri riaghladh. Faodaidh sanasachd pàighidh-gach-cliog tòrr airgid a chosg agus feumaidh e tòrr ùine. Gu fortanach, Tha Google air am pròiseas a dhèanamh nas sìmplidhe le bhith a’ tabhann siostam fèin-ghluasadach a chuidicheas le rannsachadh prìomh fhacal agus tagraidhean. Le AdWords, faodaidh luchd-sanasachd coltas is faireachdainn nan sanasan aca a ghnàthachadh.

Nuair a bhios tu a’ cleachdadh an àrd-ùrlar sanasachd pàighidh-gach-cliog, tha e cudromach measadh a dhèanamh air coileanadh iomairtean sanasachd agus cuimseachadh air an luchd-èisteachd cuimsichte aca. Le bhith a’ cleachdadh bathar-bog anailitigeach togte no bathar-bog anailis fa leth, cuidichidh sin luchd-margaidh a’ tuigsinn mar a tha na h-iomairtean aca a’ coileanadh agus ag ùrachadh an oidhirpean stèidhichte air na toraidhean.. A bharrachd air, Bidh àrd-ùrlaran sanasachd PPC co-aimsireil a’ tabhann cruthan sanasachd gnàthaichte agus roghainnean targaid, a’ toirt cothrom do luchd-sanasachd iomairtean a bharrachadh airson gnìomhachas sam bith.

Bidh e a 'cleachdadh modail tagraidh

Tha tagradh glic na inneal cumhachdach a chuidicheas tu gus an àireamh de dh’ atharrachaidhean bho na h-iomairtean sanasachd agad àrdachadh. Bidh am modail seo gu fèin-ghluasadach a’ gleusadh nan tagraidhean agad airson na toraidhean as fheàrr. Faodaidh seo leantainn gu meud tionndaidh nas àirde agus barrachd teachd-a-steach. Chan eil am pròiseas sa bhad, ge-tà; bheir e beagan ùine airson dàta na h-iomairt agad atharrachadh agus ionnsachadh.

Faodaidh tagraidhean an iomairt agad a dhèanamh no a bhriseadh. Gus co-dhùnadh dè an seòrsa tairgse a tha ceart dhut, dearbhaich na h-amasan agad an toiseach. Feumaidh diofar amasan ro-innleachdan tairgse eadar-dhealaichte. Mar eisimpleir, ma tha thu ag amas air luchd-tadhail làrach-lìn, bu chòir dhut fòcas a chuir air cliogan. Air an làimh eile, ma tha thu ag amas air barrachd luchdachadh sìos agus teachd-a-steach a ghineadh, bu chòir dhut roghnachadh airson iomairtean CPA no Cost-gach-ceannach.

Mas e mothachadh branda an amas agad, fòcas air cliogan agus beachdan. Dèan cinnteach gun cùm thu sùil air mar a bhios an t-sanas agad a’ coileanadh agus atharraich na tagraidhean agad a rèir sin. Faodaidh tu cuideachd sgrùdadh a dhèanamh air an ROI agad le bhith ag atharrachadh a’ bhuidseit airson latha. Chan eil an dòigh tagraidh seo cho iom-fhillte sa tha e a’ fuaimeachadh, agus leigidh e leat diofar ro-innleachdan fheuchainn gun a bhith a’ cur cus oidhirp a-steach ann.

Bidh tagraidhean glic a’ dèanamh an fheum as fheàrr de na h-iomairtean agad le bhith a’ cleachdadh dàta tionndaidh bho Google Ads. Le bhith a 'dèanamh seo, faodaidh tu cus tagraidh a sheachnadh agus an àireamh de thionndaidhean a ghineas tu a mheudachadh. Ma tha a’ chosgais chuibheasach airson gach tionndadh nas lugha na do bhuidseit, bu chòir dhut an ro-innleachd seo a thaghadh gus do chaitheamh a mheudachadh stèidhichte air seo.

Tha dàta taobh a-staigh Google a’ sealltainn gum faod buannachdan soilleir a thighinn le bhith a’ dèanamh an luach as fheàrr. Tha fios gun àrdaich e luach tionndaidh le 14% airson iomairtean rannsachaidh, fhad 'sa tha 30% airson iomairtean Smart Shopping agus Standard Shopping. Tha seo a 'ciallachadh gun urrainn dha ROI nas àirde agus CPLn nas ìsle a thoirt gu buil.

Faodaidh e a bhith daor

Tha AdWords na sheanal margaidheachd mòr-chòrdte a dh’ fhaodadh a bhith gu math daor mura tèid a riaghladh gu ceart. Tha e cudromach gum bi buidseat agad agus a bhith a’ riaghladh do bhuidseit gu ceart airson iomairt shoirbheachail. Faodaidh manaidsear cunntais math do chuideachadh le seo. Dèan cinnteach gu bheil am buidseat sanasachd agad a rèir na h-amasan margaidheachd agad.

Le bhith a’ cleachdadh prìomh fhaclan àicheil gus prìomh fhaclan nach eileas ag iarraidh a thoirmeasg sàbhalaidh sin do bhuidseit. Le bhith a 'cleachdadh faclan-luirg àicheil, cuiridh tu casg air an àireamh de shanasan a gheibh thu airson prìomh fhaclan sònraichte. Cuidichidh seo thu gus luchd-cleachdaidh a fhreagairt’ ceistean nas èifeachdaiche agus mar sin airgead a shàbhaladh dhut. A bharrachd air, caithidh tu nas lugha de dh'airgead ma tha sanasan nas iomchaidh agad.

Faodaidh e mothachadh branda àrdachadh

Tha grunn dhòighean ann gus mothachadh branda àrdachadh. Is e aon den fheadhainn as èifeachdaiche a bhith a’ cruthachadh prògram tar-chuir. Is e adhbhar a’ phrògraim seo toirt air luchd-cleachdaidh do ghnìomhachas a mholadh dha na caraidean is an teaghlach aca. Faodaidh tu seo a dhèanamh le bhith a’ cleachdadh thiodhlacan brosnachaidh. Gu tric bidh na tiodhlacan sin feumail no tarraingeach, agus tha iad a' fàgail sealladh mhaireannach air na dùilean. Bidh iad cuideachd ga dhèanamh nas fhasa do bhrand a chuimhneachadh.

Is e dòigh eile air mothachadh branda àrdachadh tro shusbaint. Faodaidh tu puist bhlogaichean agus susbaint a chruthachadh mu na toraidhean agus na seirbheisean agad agus cuir a-steach prìomh fhaclan fiosrachaidh gus do luchd-èisteachd a chuideachadh gus eòlas fhaighinn air do ghnìomhachas. Bu chòir na prìomh fhaclan sin a bhith co-ionnan ris na rannsachaidhean a nì daoine agus iad a’ tòiseachadh air an turas ceannach no ag ionnsachadh barrachd mu na toraidhean agad. Faodaidh tu innealan mar Ahrefs a chleachdadh, SEMrush, agus Moz Keyword Explorer gus faighinn a-mach dè na prìomh fhaclan a tha buntainneach don luchd-èisteachd agad.

Tha meadhanan sòisealta organach cuideachd na dhòigh math air mothachadh branda àrdachadh. Feumaidh tu susbaint àrd-inbhe a chruthachadh a dhùisgeas freagairt tòcail nad luchd-leanmhainn. Bu chòir do shusbaint nam meadhanan sòisealta luach a chur ri am beatha. Tha a bhith a’ toirt seachad sampallan an-asgaidh na dhòigh èifeachdach air mothachadh branda àrdachadh. Tha e cuideachd cudromach com-pàirteachasan a chruthachadh le suaicheantasan eile le amasan co-chosmhail. Cuidichidh com-pàirteachas le suaicheantasan eile an dà chompanaidh gus barrachd dhaoine a ruighinn agus àrdachadh earbsa eadar an luchd-èisteachd aca.

Is e aon dhòigh air mothachadh branda àrdachadh susbaint a chruthachadh tro bhidio. Le bhith a’ cleachdadh bhidio, faodaidh tu do luchd-amhairc àrdachadh’ aire agus cruthaich ìre nas àirde de mhothachadh branda. Bidh daoine a’ coimhead airson susbaint bhidio aig a bheil fìor shusbaint. Faodaidh tu luchd-obrach a-staigh no tàlant air an taobh a-muigh a chleachdadh gus bhideothan a chruthachadh, agus faodaidh na bhideothan sin a bhith nan luchd-buaidh mòr-chòrdte a chuidicheas le bhith a’ sgaoileadh mothachadh branda adhartach.

Faodaidh e tionndadh a mheudachadh

Fhad ‘s a tha thu a’ cleachdadh Adwords airson do ghnìomhachas air-loidhne, bu chòir dhut an-còmhnaidh sùil a chumail air càileachd atharrachaidhean. Ma tha an ìre tionndaidh agad ìosal, tha grunn rudan ann as urrainn dhut a dhèanamh gus a leasachadh. Is e aon de na ciad rudan as urrainn dhut a dhèanamh ruighinn air luchd-èisteachd nas fharsainge. Le bhith a 'dèanamh seo, chì thu dè an seòrsa sanas as èifeachdaiche. Faodaidh tu cuideachd am feart CPC Leasaichte a chleachdadh gus tagradh a dhèanamh gu fèin-ghluasadach suas gu 30% nas àirde airson prìomh fhaclan a tha a’ leantainn gu atharrachaidhean.

Is e aon de na duilgheadasan as motha a th’ aig mòran de ghnìomhachasan air-loidhne gu bheil ùine cuibhrichte aca airson luchd-cleachdaidh a tharraing a-steach. Is e an iuchair an fheum as fheàrr a dhèanamh den ùine a dh’ fheumas tu gus luchd-cleachdaidh a tharraing. Bu chòir dhut duilleagan tighinn air tìr a chruthachadh a tha freagairteach agus atharrachadh airson diofar phuingean briseadh. Cuidichidh seo do làrach-lìn obrachadh nas fheàrr air a h-uile inneal, lughdaich tuiteaman, agus cruthaich slighe nas làidire gu tionndadh. Faodaidh Adwords a bhith gu sònraichte èifeachdach ma chruthaicheas tu duilleagan tighinn air tìr a tha càirdeil do fhònaichean-làimhe.

Tha am prògram AdWords a’ leigeil le luchd-sanasachd sanasan a chuir airson grunn thoraidhean no sheirbheisean. Gu h-àbhaisteach, bidh luchd-sanasachd a’ cleachdadh modal pàighidh-gach-cliog. Ge-tà, faodaidh iad cuideachd dòighean tagraidh eile a chleachdadh, leithid cosgais-gach-sealladh no cosgais gach togail. Tha AdWords cuideachd a’ leigeil le luchd-cleachdaidh cuimseachadh air luchd-èisteachd sònraichte. A bharrachd air, faodaidh luchd-cleachdaidh adhartach grunn innealan margaidheachd a chleachdadh, gabhail a-steach gineadh prìomh fhaclan agus seòrsachan sònraichte de dheuchainnean.

Cosgais gach cliog

Tha a’ chosgais gach cliog airson Adwords na mheatrach cudromach airson sùil a chumail air nuair a bhios tu a’ togail iomairt margaidheachd. Faodaidh e atharrachadh a rèir grunn fhactaran, a’ toirt a-steach càileachd do phrìomh fhaclan, teacsa sanasachd, agus duilleag tighinn air tìr. Ge-tà, tha dòighean ann airson na tagraidhean agad a mheudachadh airson an ROI as fheàrr.

Is e aon dòigh air do chosgais gach cliog a lughdachadh gus sgòr càileachd nan sanasan agad a leasachadh. Bidh Google a’ cleachdadh foirmle ris an canar CTR gus càileachd a dhearbhadh. Ma tha an CTR agad àrd, tha e a’ comharrachadh do Google gu bheil na sanasan agad a’ buntainn ri ceist rannsachaidh an neach-tadhail. Faodaidh sgòr àrd-inbhe do chosgais gach cliog ìsleachadh suas gu 50%.

Tha a’ chosgais chuibheasach gach cliog airson Adwords an urra ri grunn nithean, a’ toirt a-steach do ghnìomhachas, an seòrsa toraidh no seirbheis a tha thu a’ tabhann, agus an luchd-èisteachd targaidte. Mar eisimpleir, tha an ìre cliogaidh cuibheasach as àirde aig a’ ghnìomhachas suirghe is pearsanachdan, agus tha a’ chuibheasachd as ìsle aig gnìomhachas an lagha.

Tha a’ chosgais gach cliog airson Adwords ag atharrachadh gu farsaing, agus faodaidh e bhith cho ìosal $1 no cho àrd $2. Ge-tà, tha mòran ghnìomhachasan ann far a bheil CPCan nas àirde, agus tha na gnìomhachasan sin comasach air CPCan àrd a dhearbhadh leis gu bheil luach beatha an luchd-ceannach àrd. Mar as trice bidh an CPC cuibheasach airson prìomh fhaclan anns na gnìomhachasan sin a’ dol eadar $1 agus $2.

Faodar cosgais gach cliog airson Adwords a roinn ann an dà mhodail eadar-dhealaichte: ìre rèidh agus stèidhichte air tairgse. Tha an dàrna fear a’ toirt a-steach an sanasair ag aontachadh suim shònraichte a phàigheadh ​​airson gach cliog, fhad ‘s a tha a’ chiad fhear na tuairmse stèidhichte air an àireamh de luchd-tadhail. Anns a 'mhodail ìre stèidhichte, tha an dà chuid an sanasair agus am foillsichear ag aontachadh air suim shònraichte.

Sgòr càileachd

Tha sgòr càileachd na phàirt chudromach de Adwords, tomhas de cho math sa tha an t-sanas agad buntainneach don phrìomh fhacal agad. Mar as iomchaidh a tha am prìomh fhacal agad, mar as fheàrr a bhios an sanas agad. Is e a’ chiad cheum ann a bhith ag adhartachadh an sgòr càileachd sanas agad a bhith a’ tuigsinn mar a tha leth-bhreac an t-sanas agad a’ buntainn ris a’ phrìomh fhacal agad. An uair sin, faodaidh tu an teacsa san t-sanas agad atharrachadh gus do iomchaidheachd a leasachadh.

San dara h-àite, bheir an Sgòr Càileachd agad buaidh air a’ chosgais gach cliog (CPC). Faodaidh Sgòr Càileachd ìosal do CPC àrdachadh, ach faodaidh a’ bhuaidh atharrachadh bho phrìomh fhacal gu prìomh fhacal. Ged a dh’ fhaodadh e a bhith duilich na buaidhean fhaicinn sa bhad, togaidh buannachdan Sgòr Càileachd àrd thar ùine. Tha sgòr àrd a’ ciallachadh gu bheil na sanasan agad a’ nochdadh anns na trì toraidhean as àirde.

Tha sgòr càileachd AdWords air a dhearbhadh le measgachadh de thrì factaran. Tha na factaran sin a’ toirt a-steach na tha de thrafaig a gheibh thu bho iomairt sònraichte, co-dhiù a tha thu nad neach-tòiseachaidh, no neach-cleachdaidh adhartach. Bidh Google a’ toirt duais dhaibhsan aig a bheil fios dè a tha iad a’ dèanamh agus a’ peanasachadh an fheadhainn a chumas orra a’ cleachdadh seann dhòighean.

Le bhith a’ faighinn Sgòr Càileachd àrd àrdaichidh sin faicsinneachd an t-sanas agad agus àrdaichidh e èifeachdas. Faodaidh e cuideachd cuideachadh le bhith ag àrdachadh soirbheachas na h-iomairt agad agus a’ lughdachadh na cosgais gach cliog. Le bhith ag àrdachadh do Sgòr Càileachd, faodaidh tu a dhol thairis air farpaisich àrd-tairgse. Ge-tà, ma tha an Sgòr Càileachd agad ìosal, dh’ fhaodadh e a bhith cronail don ghnìomhachas agad.

Tha trì nithean ann a bheir buaidh air an Sgòr Càileachd agad agus leasaichidh leasachadh nan trì dhiubh do rangachadh anns na sanasan. Is e a’ chiad fheart càileachd leth-bhreac sanasachd. Dèan cinnteach gu bheil an sanas agad buntainneach do na prìomh fhaclan agad agus air a chuairteachadh le teacsa iomchaidh. Is e an dàrna bàillidh an duilleag tighinn air tìr. Bheir Google Sgòr Càileachd nas àirde dhut ma tha fiosrachadh iomchaidh air duilleag tighinn air tìr an t-sanas agad.

Seòrsa maidsidh

Leigidh seòrsaichean maids ann an Adwords le luchd-sanasachd smachd a chumail air na cosgaisean aca agus ruighinn air luchd-èisteachd cuimsichte. Bithear a’ cleachdadh seòrsaichean maids thar cha mhòr a h-uile sanas pàighte air an eadar-lìn, Yahoo nam measg!, Microsoft, agus Bing. Is e an seòrsa maidsidh nas mionaidiche, mar as àirde an ìre tionndaidh agus an toradh air tasgadh. Ge-tà, tha ruigsinneachd shanasan a chleachdas prìomh fhaclan maidsidh nas lugha.

Gus tuigse fhaighinn air mar as fheàrr a fhreagras tu na prìomh fhaclan agad airson na h-iomairt agad, thoir sùil an toiseach air aithisgean teirmean sgrùdaidh. Bidh na h-aithisgean seo a’ sealltainn dhut dè na teirmean a bhios daoine a’ sgrùdadh mus cliog iad air an t-sanas agad. Tha na h-aithisgean sin cuideachd a’ toirt liosta de na “seòrsa maids” airson gach teirm rannsachaidh. Leigidh seo leat atharrachaidhean a dhèanamh agus an fheum as fheàrr a dhèanamh airson na prìomh fhaclan as èifeachdaiche. Cuideachd, faodaidh e do chuideachadh le bhith ag aithneachadh prìomh fhaclan àicheil agus cuir às dhaibh bhon iomairt agad.

Tha taghadh seòrsa maids na phàirt riatanach de bhith ag àrdachadh an iomairt AdWords agad. Feumaidh tu beachdachadh gu faiceallach air amasan na h-iomairt agad agus am buidseat a shuidhich thu airson na h-iomairt. Bu chòir dhut cuideachd aire a thoirt do fheartan an t-sanas agad agus an fheum as fheàrr a dhèanamh dhiubh a rèir iad. Mura h-eil thu cinnteach dè an seòrsa maids a chleachdas tu, faodaidh tu bruidhinn ri neach-proifeiseanta.

Tha an seòrsa maidsidh bunaiteach ann an Adwords co-ionnan farsaing, a tha a’ ciallachadh gun nochd sanasan air rannsachaidhean airson faclan is abairtean coltach ris an fheadhainn agadsa. Leigidh an roghainn seo leat cuideachd co-fhaclan agus atharrachaidhean dlùth den phrìomh fhacal agad a thoirt a-steach do na sanasan agad. Tha seo a’ ciallachadh gum faigh thu barrachd bheachdan, ach gheibh thu trafaic nas ìsle.

A bharrachd air co-chòrdadh farsaing, faodaidh tu cuideachd maids abairtean a thaghadh. Leigidh maids abairt dhut cuimseachadh air luchd-èisteachd nas lugha, a tha a’ ciallachadh gun nochd an t-sanas agad ann an rannsachaidhean nas buntainniche. Air an làimh eile, faodaidh maids farsaing sanasan a thoirt gu buil nach eil buntainneach ri susbaint an làrach-lìn agad.

Eachdraidh a’ chunntais adwords

Gus tuigse fhaighinn air mar a tha an iomairt Adwords agad air atharrachadh, tha e feumail eachdraidh cunntais a bhith agad. Bheir Google am feart seo don luchd-cleachdaidh aige, gus am faic thu dè a dh’ atharraich agus cuin. Faodaidh eachdraidh an atharrachaidh a bhith cuideachail cuideachd gus an adhbhar air cùl atharrachadh obann san iomairt agad a chomharrachadh. Ge-tà, chan eil e an àite rabhaidhean sònraichte.

Tha inneal eachdraidh atharrachaidh AdWords suidhichte anns na h-Innealan & Clàr mion-sgrùdadh. Aon uair 's gu bheil thu air a stàladh, cliog “Atharraich Eachdraidh” gus na h-atharraichean uile a chaidh a dhèanamh air a’ chunntas agad fhaicinn. An uair sin, tagh clàr-ama. Faodaidh tu latha no seachdain a thaghadh, no tagh raon cinn-latha.

Ag ath-chuimseachadh

Faodar ath-chuimseachadh a chleachdadh gus cuimseachadh air luchd-cleachdaidh stèidhichte air na gnìomhan aca air an làrach-lìn agad. Mar eisimpleir, faodaidh tu cuimseachadh air luchd-tadhail a tha air sanas fhaicinn air do dhuilleag dachaigh. Faodaidh tu an dòigh seo a chleachdadh gus luchd-tadhail a chuir gu duilleag tighinn air tìr a tha làn-leasaichte airson na toraidhean no na seirbheisean anns a bheil ùidh aca. mar an ceudna, faodaidh tu luchd-cleachdaidh ath-chuimseachadh stèidhichte air an eadar-obrachadh leis na puist-d agad. Mar as trice bidh barrachd ùidh aig daoine a bhios a’ fosgladh agus a’ cliogadh air ceanglaichean anns na puist-d agad anns a’ bhrand agad na an fheadhainn aig nach eil.

Is e an iuchair airson ath-chuimseachadh soirbheachail a bhith a’ tuigsinn mar a tha an luchd-èisteachd agad air an dèanamh suas. Le bhith a’ tuigsinn feartan an luchd-tadhail agad, faodaidh tu cuimseachadh air buidhnean sònraichte le sanasan Adwords. Nochdaidh na sanasan seo air làraich-lìn air feadh Lìonra Taisbeanaidh Google, a leigeas leat barrachd dhaoine a ruighinn. Mar eisimpleir, ma tha an làrach-lìn agad a’ frithealadh clann, faodaidh tu roinn deamografach a chruthachadh agus sin a chleachdadh gus sanasan ath-chuimseachadh air làraich-lìn chloinne a chuimseachadh.

Faodaidh sanasan airson ath-chuimseachadh briosgaidean a chleachdadh gus sùil a chumail air far a bheil neach-tadhail ùr. Tha am fiosrachadh seo air a chruinneachadh le àrd-ùrlar ath-chuimseachaidh Google. Faodaidh e cuideachd fiosrachadh gun urra a chleachdadh mu chleachdaidhean brobhsaidh luchd-tadhail a bh’ ann roimhe gus sanasan a thaisbeanadh a tha co-cheangailte ris na toraidhean a chunnaic an neach-cleachdaidh.

Is e dòigh eile air ath-chuimseachadh a chuir an gnìomh tro na meadhanan sòisealta. Tha Facebook agus Twitter nan dà àrd-ùrlar meadhanan sòisealta mòr-chòrdte airson seo. Tha Facebook na inneal math airson gineadh luaidhe agus àrach. Tha Twitter seachad 75% den luchd-cleachdaidh aige air innealan gluasadach, mar sin dèan cinnteach gum bi na sanasan agad càirdeil gluasadach. Tha ath-chuimseachadh le Adwords na dhòigh chumhachdach air aire an luchd-èisteachd agad a ghlacadh agus an tionndadh gu bhith nan teachdaichean.

Mas e toradh SaaS no companaidh SaaS a th’ annad, an uairsin faodaidh Adwords a bhith na dhòigh math air fàs a stiùireadh. Leigidh Adwords leat iomairtean sanasachd a chruthachadh airson do thoraidhean no seirbheis, agus is urrainn dhut iomairt a chruthachadh gu furasta ann am mionaidean. Faodaidh tu an uairsin a chuir a-steach airson ath-sgrùdadh, agus faodaidh an t-sanas agad a bhith beò taobh a-staigh beagan làithean. No faodaidh tu buidheann PPC proifeasanta fhastadh gus iomairt sanasachd a leasachadh airson do ghnìomhachas a bhrosnaicheas fàs. Sgrìobhaidh iad eadhon molaidhean an-asgaidh dhut.

Faclan-luirg le meud sgrùdaidh àrd

Nuair a tha thu airson cuimseachadh air luchd-èisteachd farsaing, bidh thu airson beachdachadh air prìomh fhacal le meud sgrùdaidh àrd. Cuidichidh prìomh fhacal farsaing thu gus barrachd follaiseachd fhaighinn agus barrachd trafaic a chuir chun làrach-lìn agad. Ge-tà, bi mothachail nach eil innealan rannsachaidh an-còmhnaidh ceart. Tha seo a’ ciallachadh gum bi barrachd farpais aig prìomh fhacal sgrùdaidh àrd agus mar sin, is dòcha gum bi an tairgse a chaidh a mholadh nas àirde. Sin as coireach gu bheil e cudromach prìomh fhacal a lorg nach eil ro fharpaiseach agus nach ith a’ mhòr-chuid den bhuidseit agad.

Gu fortanach, tha grunn dhòighean ann air prìomh fhaclan a lorg le meud sgrùdaidh àrd. A’ chiad, faodaidh tu coimhead air meudan sgrùdaidh mìosail. Tha spìc mhòr aig cuid de phrìomh fhaclan ann an tomhas sgrùdaidh timcheall air Dàmhair agus Dùbhlachd. Is dòcha gu bheil meud sgrùdaidh ìosal aig mìosan eile. Tha seo a’ ciallachadh gum feum thu do shusbaint a dhealbhadh a rèir sin tron ​​bhliadhna. Is e dòigh eile air prìomh fhaclan a lorg le meud sgrùdaidh àrd dàta Google Trends no dàta Clickstream a chleachdadh gus faighinn a-mach dè cho mòr sa tha iad.

Aon uair ‘s gu bheil fios agad dè na prìomh fhaclan a tha àrd ann an tomhas sgrùdaidh, faodaidh tu tòiseachadh gam measadh airson am buntainneachd. Is e prìomh fhacal sgrùdaidh àrd an coltas as àirde trafaic a ghineadh, fhad ‘s a gheibh prìomh fhacal ìosal mòran trafaic. Gu h-iomchaidh, bu chòir na prìomh fhaclan agad a bhith ag amas air na seòrsaichean dhaoine a tha a’ coimhead airson an toradh no an t-seirbheis shònraichte agad. San dòigh seo, faodaidh tu dèanamh cinnteach gun tarraing an sanas agad an luchd-èisteachd ceart.

A bharrachd air meud sgrùdaidh àrd, bu chòir dhut cuideachd beachdachadh air farpaiseachd prìomh fhacal. Tha e nas fhasa prìomh fhaclan le meud sgrùdaidh nas ìsle a rangachadh agus farpais nas ìsle a bhith aca. Tha seo cudromach ma tha thu airson àireamh mhòr de luchd-tadhail ùr a thàladh. Is fhiach beachdachadh cuideachd gum feum prìomh fhaclan rannsachaidh nas àirde barrachd ùine agus oidhirp gus prìomh rangachadh a ruighinn.

Tha an Moz Keyword Explorer na inneal math airson a chleachdadh gus farpaiseachd prìomh fhaclan a sgrùdadh. Tha e an-asgaidh a chleachdadh agus thig e leis an t-sreath Moz Pro. Ma tha thu a’ coimhead airson inneal sgrùdaidh prìomh fhacal adhartach, is dòcha gur e seo an roghainn as fheàrr dhut. Tha e a’ toirt seachad sealladh intuitive air cho farpaiseach sa tha prìomh fhacal agus a’ moladh prìomh fhaclan buntainneach eile. Bidh e cuideachd a’ sealltainn sgòran ùghdarras fearainn agus ùghdarras duilleag airson prìomh fhaclan àrd.

Leigidh maids farsaing leat an luchd-èisteachd as fharsainge a ruighinn

Nuair a thig e gu prìomh fhaclan air Google Adwords, Is e maids farsaing an suidheachadh bunaiteach. Leigidh seo leat an luchd-èisteachd as fharsainge a ruighinn. Ge-tà, is e an duilgheadas le maids farsaing nach urrainn dhut cuimseachadh air an luchd-èisteachd agad cuideachd. A bharrachd air, faodaidh e tòrr den bhuidseit agad a chaitheamh.

Gus an luchd-èisteachd agad a lughdachadh, faodaidh tu maids abairtean a chleachdadh. Leigidh an roghainn seo leat iomadh atharrachadh de na prìomh fhaclan agad a chleachdadh, leithid tionndaidhean dlùth den phrìomh fhacal-fhaire agad no abairt a thig ro no às deidh do abairt. Cuiridh an suidheachadh seo cuideachd às do chomas sanasan a bhith a’ nochdadh airson teirmean sgrùdaidh neo-iomchaidh.

Is e beachdachadh cudromach eile nuair a thig e gu maidseadh prìomh fhaclan cia mheud eadar-dhealachadh de do phrìomh fhacal a nochdas anns na sanasan. Is e maids farsaing an suidheachadh bunaiteach air Google Adwords agus seallaidh e na sanasan agad airson gach atharrachadh air prìomh abairt. Bidh an seòrsa maidsean prìomh fhacal seo a’ caitheamh tòrr airgid le bhith a’ brosnachadh shanasan airson co-fhaclan agus litrichean ceàrr, nach eil air an cuimseachadh. Tha maids farsaing cuideachd mar aon de na roghainnean maids prìomh fhacal as mòr-chòrdte. Bheir e dhut an ruigsinneachd as motha, ach faodaidh e droch bhuaidh a thoirt air an ìre cliog troimhe agad.

Is e buannachd eile de gheama farsaing nach eil e cho farpaiseach ri geama cumhang. Tha prìomh fhaclan maidsidh farsaing cuideachd gu math neo-shoilleir, tha sin a’ ciallachadh gum faod iad ruighinn air daoine aig nach eil feum air na seirbheisean agad. Mar eisimpleir, ma tha companaidh sgrùdaidh margaidheachd didseatach agad, dh'fhaodadh tu rangachadh airson am prìomh fhacal geama farsaing “margaidheachd didseatach.” Bheireadh seo cothrom do na sanasan agad ruighinn air daoine a tha a’ coimhead airson bhideothan margaidheachd didseatach agus bathar-bog.

Le bhith a’ tuigsinn maidsean prìomh fhacal sàbhalaidh sin airgead dhut agus cuidichidh e thu le bhith a’ seòladh nam faidhlichean cuideachaidh. Mar as trice chan eil prìomh fhaclan geama farsaing cho cuimsichte agus tha sgòran càileachd nas ìsle aca, ach bheir iad an àireamh as motha de thrafaig. Chan eil prìomh fhaclan maids farsaing cho sònraichte, ach dh’ fhaodadh gum bi CPC nas ìsle aca cuideachd. Gus am brag as motha fhaighinn airson do bhoc, cleachd ro-innleachd prìomh fhacal geama farsaing a tha a’ cothlamadh deagh bhriathran le abairt no prìomh fhacal co-ionnan.

Is e maids farsaing an roghainn as fheàrr nuair a tha thu airson an luchd-èisteachd as fharsainge a ruighinn. Cha toir e fada a stèidheachadh agus faodar a thionndadh air ais às aonais cnapan dàta sam bith. A bharrachd air sin, bheir e barrachd cothrom dhut ruighinn air diofar luchd-èisteachd.

Cosgais gach cliog

Faodaidh cosgais gach cliog airson sanasan Adwords atharrachadh gu mòr a rèir do ghnìomhachas. Airson a 'mhòr-chuid de phrìomh fhaclan, pàighidh tu mun cuairt $1 gu $2 gach cliog. Ge-tà, Faodaidh CPCan a bhith mòran nas àirde ann an gnìomhachasan sònraichte, leithid seirbheisean laghail. Mar eisimpleir, faodaidh a’ chosgais gach cliog airson seirbheisean laghail ruighinn suas gu $50 gach cliog, fhad ‘s a tha cosgais siubhail is aoigheachd cho ìosal ri $0.30. Ge-tà, tha e an-còmhnaidh nas fheàrr aire a thoirt don ROI agad mus cuir thu iomairt Adwords an gnìomh.

Airson luchd-sanasachd, tha cosgais gach cliog airson Adwords air a dhearbhadh leis an t-seòrsa toraidh no seirbheis a tha thu a’ tabhann. Ma reic thu a $15 toradh e-malairt, an uairsin cha bhiodh e ciallach pàigheadh $20 gach cliog. Ge-tà, ma tha thu a' reic a $5,000 seirbhis, faodaidh a’ chosgais gach cliog airson an t-sanas agad a bhith cho àrd ri $50 gach cliog.

Is e cosgais gach cliog airson Adwords ceudad den teachd-a-steach a thig bho gach cliog. Bidh e ag atharrachadh a rèir an t-seòrsa toraidh a chaidh a shanasachadh agus cairt reata an fhoillsichear. Gu coitcheann, mar as luachmhoire a tha toradh, mar as àirde a’ chosgais gach cliog. Tha e comasach ìre nas ìsle a cho-rèiteachadh leis an fhoillsichear agad, gu sònraichte ma tha thu ag obair air cùmhnant fad-ùine.

Leigidh Adwords leat diofar mhodalan tagraidh a chleachdadh, a’ toirt a-steach tracadh tionndaidh fiùghantach agus tagraidhean CPC. Ge bith dè am modail tagraidh a thaghas tu bidh e an urra ri amasan iomlan na h-iomairt agad. Le bhith a’ cleachdadh tagraidhean CPC airson na sanasan agad faodaidh tu na h-atharrachaidhean agad a mheudachadh, fhad ‘s as urrainn do thracadh tionndaidh fiùghantach do bheachdan àrdachadh.

Chan eil cosgais gach cliog airson Adwords stèidhichte, agus bidh gluasadan ag atharrachadh thar ùine. Tha an dàta as ùire ri fhaighinn aig SECockpit. Air innealan-làimhe, tha luach CPC air a shealltainn ann an colbh ris an canar “CPC cuibheasach”. Tha Google ag agairt gu bheil an colbh seo nas cruinne na an t-seann Inneal Facal-luirg, mar sin faodaidh luachan CPC a bhith beagan eadar-dhealaichte san SECockpit.

Ged a tha CPC àrd a’ ciallachadh gu bheil thu a’ pàigheadh ​​tòrr airson gach cliog, faodaidh e cuideachd a bhith a’ ciallachadh nach eil an t-sanas agad a’ còrdadh ris an luchd-èisteachd agad agus feumaidh tu an ro-innleachd targaid agad atharrachadh. Air an làimh eile, tha CPC ìosal a’ ciallachadh gu bheil thu a’ faighinn tòrr chlican airson do bhuidseit. A rèir amasan na companaidh agad, faodaidh tu do CPC atharrachadh a rèir an targaid Toradh air Tasgadh.

Sgòr càileachd

Adwords’ Tha Sgòr Càileachd na fheart cudromach ann a bhith a’ dearbhadh suidheachadh nan sanasan agad agus a’ chosgais gach cliog (CPC) a phàigheas tu. Tha sgòr àrd a’ ciallachadh gu bheil na sanasan agad dualtach trafaic càileachd a thàladh agus tionndadh gu math. Tha grunn nithean ann a bheir buaidh air an sgòr seo. Ged is e CTR aon den fheadhainn as cudromaiche, tha mòran eile ri beachdachadh cuideachd.

Tha sgòr càileachd an t-sanas agad mar sgàthan den làrach-lìn agad agus na seòrsaichean shanasan a tha thu a’ ruith. Le bhith a’ faighinn sgòr càileachd nas àirde bidh sin a’ ciallachadh gu bheil na sanasan agad iomchaidh agus cuideachail don luchd-èisteachd agad. Cuidichidh àrdachadh an sgòr càileachd agad thu gus inbhe an t-sanas agad àrdachadh.

Thèid sanasan le sgòr càileachd nas àirde a thaisbeanadh nas àirde air duilleagan einnseanan luirg. A bharrachd air, faodaidh sgòr àrd-inbhe leantainn gu rangachadh sanasachd nas àirde, a’ dèanamh an t-sanas agad nas fhaicsinniche don luchd-èisteachd cuimsichte agad. Faodaidh seo leantainn gu cosgais nas ìsle gach cliog agus soirbheachas iomairt nas àirde.

Gus Sgòr Càileachd an t-sanas agad a mheudachadh, dèan cinnteach gu bheil an leth-bhreac agad buntainneach do na prìomh fhaclan agad. Faodaidh leth-bhreac sanasachd nach eil buntainneach a bhith meallta do luchd-cleachdaidh. Gu h-iomchaidh, bu chòir don leth-bhreac sanas a bhith buntainneach agus tarraingeach, gun a dhol air seachran ro fhada bhon t-slighe. A bharrachd air, bu chòir dha a bhith air a chuairteachadh le teacsa iomchaidh a fhreagras ris na prìomh fhaclan. Le bhith a 'dèanamh seo, bidh e comasach dhut dèanamh cinnteach gum faigh an sanas na cliogan as buntainniche a tha comasach.

Is e Sgòr Càileachd an t-sanas agad aon de na nithean as cudromaiche ann a bhith a’ dearbhadh suidheachadh an t-sanas agad air na toraidhean rannsachaidh. Tha an rangachadh seo stèidhichte air grunn nithean, a’ toirt a-steach teacsa an t-sanas agad, freagarrach prìomh fhacal, agus buntainneachd duilleag tighinn air tìr. Ma gheibh an sanas agad Sgòr Càileachd àrd, bu chòir dha nochdadh air an dàrna no an treas duilleag de na toraidhean rannsachaidh.

Tha àite cudromach aig duilleagan cur air tìr cuideachd ann an atharrachaidhean. Is dòcha gun toir duilleag tighinn air tìr aig nach eil àite geal agus a tha ro thrang le dathan air luchd-tadhail an duilleag fhàgail. Gus ìrean tionndaidh a leasachadh, bu chòir do dhuilleag tighinn air tìr a bhith goirid, fòcas laser, agus gun cus buairidhean.

Tha Adwords na inneal cumhachdach gus do làrach-lìn adhartachadh. Faodaidh e na mìltean de luchd-tadhail ùr a dhràibheadh ​​​​chun làrach agad ann am beagan mhionaidean. Ge-tà, tha e riatanach na prìomh fhaclan ceart agus na seòrsaichean maidsidh a thaghadh. Bheir sinn sùil air cuid de na molaidhean as urrainn dhut a chleachdadh gus an iomairt agad a mheudachadh. Mar eisimpleir, ma tha thu airson innleadairean ùra fhastadh, Dh’ fhaodadh tu duilleag tighinn air tìr agus iomairt AdWords a chleachdadh gus cuimseachadh air daoine a tha a’ coimhead airson innleadairean.

Rannsachadh prìomh fhacal

Tha rannsachadh prìomh fhaclan na phàirt deatamach de mhargaidheachd air-loidhne. Bidh e a’ cuideachadh le bhith a’ comharrachadh mhargaidhean prothaideach agus le rùn sgrùdaidh gus soirbheachas iomairtean sanasachd pàighidh-gach-cliog a leasachadh. A’ cleachdadh inneal-togail sanasachd Google AdWords, faodaidh gnìomhachasan na prìomh fhaclan as fheàrr a thaghadh gus na sanasan aca a bharrachadh. Is e an amas mu dheireadh beachdan làidir a chruthachadh air daoine a tha a’ coimhead airson na tha aca ri thabhann.

Is e a’ chiad cheum ann an rannsachadh prìomh fhacal eòlas fhaighinn air an luchd-èisteachd agad. Feumaidh tu dearbhadh dè an seòrsa susbaint a bhios an luchd-èisteachd agad a’ sireadh agus mar a chleachdas iad an eadar-lìn gus co-dhùnaidhean a dhèanamh. Beachdaich air an rùn rannsachaidh aca, mar eisimpleir, malairt no fiosrachaidh. Cuideachd, thoir sùil air co-cheangailte ri diofar phrìomh fhaclan. A bharrachd air, gheibh thu a-mach a bheil cuid de phrìomh fhaclan nas buntainniche don làrach agad na feadhainn eile.

Tha rannsachadh prìomh fhaclan cudromach gus na faclan ceart a chleachdadh gus do làrach-lìn adhartachadh. Bheir rannsachadh prìomh fhaclan cuideachd molaidhean dhut mu bhith a’ leasachadh do làrach. Tha e cuideachd cudromach beachdachadh air ùidhean agus puingean pian an luchd-èisteachd targaid agad. Le bhith a’ tuigsinn na feumalachdan aca, bidh e comasach dhut ro-innleachdan a leasachadh stèidhichte air na feumalachdan sin.

Tha mòran fheartan aig dealbhaiche prìomh fhacal Google AdWords gus do chuideachadh le do rannsachadh prìomh fhacal. Faodaidh e do chuideachadh le bhith a’ cruthachadh shanasan agus a’ dèanamh lethbhreac airson do làrach-lìn. Tha e an-asgaidh a chleachdadh agus chan fheum e ach cunntas Google AdWords agus ceangal ris. Bidh e cuideachd gad chuideachadh gus prìomh fhaclan ùra a chomharrachadh a bhios an luchd-èisteachd agad a’ sireadh.

Tha rannsachadh prìomh fhacal airson Adwords a’ toirt a-steach a bhith a’ dèanamh rannsachadh air susbaint farpaiseach. Tha barrachd air aon fhacal ann am prìomh fhaclan; faodaidh iad a bhith nan abairtean neo fiù 's measgachadh de dh'fhaclan. Nuair a chruthaicheas tu susbaint airson do làrach, feuch ri prìomh fhaclan earball fada a chleachdadh. Cuidichidh prìomh fhaclan earball fada thu gus trafaic cuimsichte fhaighinn mìos às deidh mìos. Gus faighinn a-mach a bheil prìomh fhacal luachmhor, faodaidh tu sgrùdadh a dhèanamh air meud an sgrùdaidh agus Google Trends.

Tagraidhean air prìomh fhaclan comharraichte

Tha tagradh air prìomh fhaclan comharraichte ann an AdWords na chùis laghail. A rèir na dùthcha anns a bheil thu ag amas, faodaidh teirmean comharraichte a bhith mì-laghail ann an teacsa an t-sanasachd. Gu coitcheann, bu chòir faclan-luirg comharraichte a sheachnadh, ach tha cuid eisgeachdan ann. Is dòcha gum bi e comasach dha làraich-lìn fiosrachaidh agus ath-reiceadairean na prìomh fhaclan sin a chleachdadh.

A’ chiad, bu chòir dhut beachdachadh air na h-ùidhean gnìomhachais agad. Mar eisimpleir, a bheil thu dha-rìribh deònach buannachd neo-chothromach a thoirt dha na farpaisich agad? Ma tha, cha bu chòir dhut tagradh a dhèanamh air na farpaisich’ prìomh fhaclan comharraichte. Dh’ fhaodadh sin leantainn gu cùis-lagha brisidh comharra-malairt. Bheir e cuideachd coltas gu bheil na farpaisich agad a’ tagradh na prìomh fhaclan sin.

Ma tha an co-fharpaiseach agad a’ cleachdadh comharra-malairt air na prìomh fhaclan agad, faodaidh tu gearan a chuir a-steach le Google. Ach, bu chòir dhut cuimhneachadh gum bi sanas an farpaiseach agad a’ fulang leis a’ ghearan agad, a lughdaicheas an sgòr càileachd agad agus àrdaichidh seo do chosgais gach cliog. Nas miosa buileach, is dòcha nach tuig an co-fharpaiseach agad gu bheil iad a’ tagradh a rèir teirmean comharraichte. Anns a 'chùis sin, is dòcha gum biodh iad nas deònaiche gabhail ri prìomh fhacal àicheil na àite.

Chan eil e neo-àbhaisteach ainm branda farpaiseach fhaicinn a’ nochdadh san t-sanas agad. Tha tagradh air an ainm branda aca cuideachd na ro-innleachd èifeachdach ma tha thu airson cuimseachadh air a’ mhargaidh aca. Cuidichidh seo thu gus faicsinneachd do bhrand àrdachadh agus do reic adhartachadh. Ma tha fèill mhòr air prìomh fhacal comharraichte do cho-fharpaiseach, faodaidh tu roghnachadh tagradh a dhèanamh air an teirm sin. Is e an dòigh as fheàrr air dèanamh cinnteach gum faic an luchd-èisteachd targaid agad na sanasan agad a bhith a’ soilleireachadh do mholadh reic sònraichte (USP).

Ìre cliog troimhe

Nuair a ruitheas tu iomairt AdWords soirbheachail, tha thu airson a bhith comasach air an àireamh de dhaoine a bhriogas air an t-sanas agad a thomhas. Tha an staitistig seo feumail airson deuchainn a dhèanamh air na sanasan agad agus ath-obrachadh ma tha sin riatanach. Faodaidh tu cuideachd èifeachdas na h-iomairt agad a thomhas le bhith a’ cumail sùil air cia mheud duine a bhios a’ luchdachadh sìos do shusbaint. Tha ìre luchdachadh sìos àrd na chomharradh air ùidh àrd, a tha a’ ciallachadh barrachd reic a dh’fhaodadh a bhith ann.

Ìre cuibheasach cliog-troimhe Google Ads (CTR) tha 1.91% air an lìonra lorg, agus 0.35% air an lìonra taisbeanaidh. Airson iomairtean sanasachd gus an toradh as fheàrr air tasgadh a ghineadh, feumaidh tu CTR àrd. Tha e cudromach cuimhneachadh gu bheil an AdWords CTR agad air a thomhas le bhith a’ roinn an àireamh de bheachdan leis an àireamh de chlican. Mar eisimpleir, a CTR de 5% a’ ciallachadh gum bi còignear a’ cliogadh air gach fear 100 beachdan sanasachd. An CTR de gach sanas, liostadh, no tha prìomh fhacal eadar-dhealaichte.

Tha ìre cliog troimhe na mheatrach cudromach oir tha e a’ toirt buaidh dhìreach air an Sgòr Càileachd agad. Gu coitcheann, bu chòir do CTR a bhith co-dhiù 2%. Ge-tà, nì cuid de na h-iomairtean nas fheàrr na cuid eile. Ma tha an CTR agad nas àirde na seo, bu chòir dhut beachdachadh air nithean eile a bheir buaidh air coileanadh na h-iomairt agad.

Tha CTR iomairt Google AdWords an urra ri mòran fhactaran. Tha e cudromach cuimhneachadh gun slaod CTR ìosal Sgòr Càileachd an t-sanas agad sìos, buaidh air a shuidheachadh san àm ri teachd. A bharrachd air sin, Tha CTRn ìosal a’ nochdadh dìth buntainneas don neach-coimhead sanasachd.

Tha CTR àrd a’ ciallachadh gum bi àireamh mhòr sa cheud de dhaoine a chì an sanas agad a’ cliogadh air. Le bhith a’ faighinn ìre cliogaidh àrd cuidichidh sin thu gus faicsinneachd an t-sanas agad àrdachadh, agus a’ meudachadh chothroman tionndaidh.

Duilleag tighinn air tìr

Tha duilleag tighinn air tìr na phàirt glè chudromach de dh’ iomairt Adwords. Bu chòir dha na prìomh fhaclan air a bheil thu ag amas a bhith ann agus a bhith furasta an leughadh. Bu chòir tuairisgeul agus tiotal a bhith ann cuideachd, a bu chòir a bhith na chriomag sgrùdaidh. Cuidichidh seo thu gus barrachd chlican fhaighinn agus atharrachaidhean àrdachadh.

Bidh daoine a bhriogas air sanasan ag iarraidh barrachd fhaighinn a-mach mun bhathar no an t-seirbheis a tha air a bhrosnachadh. Tha e meallta daoine a chuir gu diofar dhuilleagan no susbaint nach eil buntainneach don rannsachadh aca. A bharrachd air sin, dh’ fhaodadh e do thoirmeasg bho einnseanan luirg. Mar eisimpleir, cha bu chòir sanas bratach ag adhartachadh aithisg call cuideim an-asgaidh ath-stiùireadh gu làrach a tha a’ reic electronics lasachaidh. Mar sin, tha e cudromach susbaint làn-chuimsichte a thoirt seachad air an duilleag tighinn air tìr.

A bharrachd air a bhith ag atharrachadh luchd-tadhail gu luchd-ceannach, bidh duilleag tighinn air tìr a’ cur ri sgòr àrd-inbhe airson buidheann sanasachd no prìomh fhacal. Mar as àirde na sgòran duilleag tighinn air tìr agad, mar as àirde an sgòr càileachd agad agus is ann as fheàrr a bhios an iomairt AdWords agad a’ coileanadh. Uime sin, tha duilleag tighinn air tìr na phàirt deatamach de ro-innleachd margaidheachd sam bith.

Tha cruthachadh duilleag tighinn air tìr a tha làn-leasaichte airson AdWords na cheum riatanach gus atharrachaidhean àrdachadh. Le bhith a’ toirt a-steach pop-up rùn fàgail, faodaidh tu seòlaidhean puist-d luchd-cleachdaidh a tha a 'fàgail na làraich agad a ghlacadh gun a bhith a' ceannach. Ma thachras seo, faodaidh tu am pop-up seo a chleachdadh gus an ceangal a-rithist nas fhaide air adhart.

Is e feart cudromach eile airson duilleag tighinn air tìr Adwords an teachdaireachd aige. Bu chòir don leth-bhreac a bhith co-ionnan ris na prìomh fhaclan, teacsa sanasachd, agus ceist rannsachaidh. Bu chòir cuideachd gairm soilleir gu gnìomh a bhith aige.

A 'cumail sùil air tionndadh

Tha e furasta tracadh tionndadh Adwords a stèidheachadh. A’ chiad, feumaidh tu an tionndadh a tha thu airson a lorg a mhìneachadh. Bu chòir don atharrachadh seo a bhith co-cheangailte ri gnìomh sònraichte a nì an neach-cleachdaidh air an làrach-lìn agad. Tha eisimpleirean a’ toirt a-steach a bhith a’ cur a-steach foirm conaltraidh no a’ luchdachadh sìos ebook an-asgaidh. Ma tha an làrach-lìn agad gu ìre mhòr na làrach e-malairt, faodaidh tu gnìomh sam bith a mhìneachadh a thig gu ceannach. An uairsin faodaidh tu còd tracadh a stèidheachadh airson a’ ghnìomhachd sin.

Feumaidh tracadh tionndaidh dà chòd: Tag Làrach Cruinneil agus còd tionndaidh. Tha a’ chiad chòd airson tionndadh làrach-lìn, fhad ‘s a tha an dàrna fear airson fiosan fòn. Bu chòir an còd a chuir air gach duilleag airson a leantainn. Mar eisimpleir, ma bhriogas neach-tadhail air an àireamh fòn agad, cumaidh an còd sùil air an tionndadh agus seallaidh e am mion-fhiosrachadh.

Tha tracadh tionndaidh feumail airson grunn adhbharan. Faodaidh e do chuideachadh le bhith a’ tuigsinn do ROI agus gus co-dhùnaidhean nas fheàrr a dhèanamh a thaobh do chaitheamh sanasachd. A bharrachd, faodaidh e do chuideachadh le bhith a’ cleachdadh ro-innleachdan Smart Bidding, a nì an fheum as fheàrr de na h-iomairtean agad gu fèin-ghluasadach stèidhichte air dàta tar-inneal agus tar-bhrabhsair. Aon uair ‘s gu bheil thu air tracadh tionndaidh a stèidheachadh, faodaidh tu tòiseachadh air an dàta agad a mhion-sgrùdadh le bhith a’ dèanamh anailis air èifeachdas do shanasan is iomairtean.

Leigidh tracadh tionndaidh AdWords leat atharrachaidhean a chreidsinn taobh a-staigh ùine sònraichte, a dh'fhaodas a bhith aon chuid latha no mìos. Tha seo a’ ciallachadh ma bhriogas cuideigin air an t-sanas agad agus ma cheannaicheas e rudeigin taobh a-staigh a’ chiad trithead latha, thèid an sanas a chreidsinn don ghnothach.

Bidh tracadh AdWords Conversion ag obair le bhith a’ toirt a-steach Google Analytics agus AdWords. Faodar an còd tracadh tionndaidh a chuir an gnìomh gu dìreach tro shuidheachadh sgriobt no tro Mhanaidsear Tag Google.

Ma tha thu an sàs ann a bhith a’ fastadh innleadairean, tha duilleag tighinn air tìr agus iomairt Adwords nan dà dhòigh math air tagraichean ùra fhaighinn. A bharrachd air a’ phrìomh fhacal fhèin, dèan cinnteach gu bheil an seòrsa maidsidh iomchaidh. Gus faighinn a-mach dè a tha an luchd-èisteachd targaid agad a’ sireadh, dèan sgrùdadh làraich agus Google Analytics. Leigidh na h-innealan sin dhut faighinn a-mach dè na prìomh fhaclan a tha an luchd-tadhail agad a’ sireadh. An uair sin, cleachd na prìomh fhaclan sin san iomairt AdWords agad gus tagraichean ùra a thàladh.

Remarketing

Tha Remarketing with Adwords na inneal margaidheachd cumhachdach a chuidicheas tu gus ath-mhargaidheachd a thoirt do luchd-ceannach a thadhail air an làrach-lìn agad roimhe seo. Is e còd a th’ anns an taga ath-mhargaidheachd a chuireas tu ris an làrach-lìn agad gus leigeil le adwords cuimseachadh air an luchd-tadhail agad le sanasan coltach ris. Mar as trice, tha an còd seo air a chur ri bonn-coise làrach-lìn agus leigidh e leat cuimseachadh air daoine a thadhail air an làrach agad. Feumaidh tu an còd seo a stàladh air gach duilleag-lìn a tha thu airson ath-mhargaidheachd.

Tha ath-mhargaidheachd le Adwords na dhòigh chumhachdach air ruighinn a-mach gu seann luchd-tadhail chun làrach-lìn agad agus am faighinn air ais chun làrach-lìn agad. Leigidh an dòigh seo leat sanasan buntainneach a chuir gu luchd-tadhail roimhe, a bheir iad air ais chun làrach-lìn agad. Leigidh seo leat na seann luchd-tadhail sin a thionndadh gu reic agus stiùiridhean. A bharrachd air sin, leigidh e leat cuimseachadh air buidhnean luchd-èisteachd fìor shònraichte. Faodaidh tu barrachd ionnsachadh mu bhith ag ath-mhargaidheachd le Adwords anns an infographic seo bho Google.

Tha cleachdadh ath-mhargaidheachd le AdWords èifeachdach ma tha thu airson cuimseachadh air luchd-èisteachd sònraichte. Leis an fheart remarketing, faodaidh tu cuimseachadh air an luchd-èisteachd agad stèidhichte air an giùlan agus na roghainnean aca. Mar eisimpleir, faodaidh tu cuimseachadh air daoine a tha air a bhith a’ coimhead airson paidhir bhrògan foirmeil fhad ‘s a thèid cuideigin a tha a’ lorg bhrògan casual a shealltainn sanas airson brògan casual. Mar as trice bidh ìrean tionndaidh nas àirde aig na h-iomairtean ath-mhargaidheachd sin, a tha a’ ciallachadh ROI nas àirde.

Faclan-luirg àicheil

Ma tha thu airson gum faigh an t-sanasachd agad aire an luchd-èisteachd cheart, bu chòir dhut faclan-luirg àicheil a chleachdadh. San dòigh seo, faodaidh tu dèanamh cinnteach nach eil na sanasan agad air an taisbeanadh airson rannsachaidhean nach eil iomchaidh. Tha e na dhòigh math air do thoradh air tasgadh àrdachadh (RING) agus lùghdachadh caitheamh sanasachd. Seo cuid de mholaidhean gus am feum as fheàrr a dhèanamh de phrìomh fhaclan àicheil. Faodaidh tu cuideachd coimhead air a’ bhidio seo gus faicinn mar a chleachdas tu iad. Seallaidh a’ bhidio seo mar a lorgas agus a chleachdas tu prìomh fhaclan àicheil.

Is e a’ chiad rud a bu chòir dhut a dhèanamh faighinn a-mach dè na rannsachaidhean a bhios daoine a’ dèanamh air an làrach agad, agus cuir faclan-luirg àicheil ris na ceistean sin. Faodaidh tu seo a dhèanamh le bhith a’ cleachdadh Analytics agus AdWords. Aon uair 's gu bheil na prìomh fhaclan dona sin agad, faodaidh tu an cuir a-steach don Deasaiche AdWords mar phrìomh fhaclan àicheil maidsidh farsaing. Faodaidh tu cuideachd prìomh fhaclan àicheil a chuir ri buidhnean sanasachd sònraichte. Dèan cinnteach gun cleachd thu an seòrsa maids abairt nuair a chuireas tu prìomh fhaclan àicheil ris an iomairt agad.

Bu chòir dhut cuideachd atharrachaidhean iolra de na prìomh fhaclan àicheil agad a thoirt a-steach. Tha litreachadh ceàrr gu mòr ann an ceistean rannsachaidh, mar sin le bhith a’ toirt a-steach dreachan iolra de na prìomh fhaclan àicheil agad nì sin cinnteach gum bi liosta nas cruinne ann. Le bhith a’ cleachdadh prìomh fhaclan àicheil air a’ bhuidheann sanasachd agad, bidh e comasach dhut do CTR a leasachadh (ìre cliog-troimhe). Faodaidh seo leantainn gu suidheachadh sanasachd nas fheàrr agus cosgaisean nas ìsle gach cliog. Ge-tà, cha bu chòir dhut prìomh fhaclan àicheil a chleachdadh ach ma tha iad buntainneach don àite agad.

Tha cleachdadh prìomh fhaclan àicheil na phròiseas dian-obrach. Fhad ‘s as urrainn dha do ROI àrdachadh, chan eil e saor. Ged a dh’ fhaodadh am pròiseas airson prìomh fhaclan àicheil a chuir an gnìomh san iomairt Adwords agad a bhith a ’toirt ùine, is math as fhiach e. Leasaichidh e cuideachd na sanasan agad agus àrdaichidh e do ROAS agus CTR. Na dìochuimhnich sùil a chumail air na h-iomairtean agad gach seachdain! Bu chòir dhut sùil a chumail air na h-iomairtean agad gach seachdain agus cuir ris prìomh fhaclan àicheil ùra nuair a lorgas tu iad.

Às deidh dhut prìomh fhaclan àicheil a chuir ris an iomairt sanasachd agad, bu chòir dhut cuideachd sùil a thoirt air an taba teirmean sgrùdaidh agad. Bheir an taba seo barrachd fiosrachaidh dhut mu na tha daoine a’ sireadh. Faodar na prìomh fhaclan sin a chleachdadh còmhla ri prìomh fhaclan àicheil gus rangachadh sgrùdaidh eadhon nas àirde fhaighinn. Faodaidh tu eadhon rannsachaidhean co-cheangailte a chur ris na prìomh fhaclan àicheil agad. Tha iad sin nan deagh dhòigh air cuimseachadh air an luchd-èisteachd cheart airson do ghnìomhachas. Ma tha thu airson a bhith soirbheachail ann an Adwords, na dìochuimhnich faclan-luirg àicheil a chleachdadh.

Roghainnean tagraidh

Tha mòran roghainnean tagraidh ann airson iomairtean Adwords. Tha tagraidhean làimhe math dha luchd-sanasachd le buidseat cuibhrichte a tha airson am foillseachadh branda aca a mheudachadh agus fòcas a chuir air atharrachaidhean. Tha tagraidhean targaid na dheagh roghainn dha luchd-sanasachd a tha airson an trafaic agus am mothachadh branda àrdachadh. Is e an eas-bhuannachd den t-seòrsa seo de ro-innleachd tagraidh gum faod e ùine a ghabhail agus nach eil e cho èifeachdach ri tagraidhean fèin-ghluasadach.. A dh'aindeoin sin, tha e fhathast na dheagh roghainn do luchd-sanasachd a tha ag iarraidh àrdachadh a thoirt air foillseachadh branda agus atharrachaidhean àrdachadh.

Tha tagradh làimhe a’ ciallachadh a bhith ag atharrachadh nan tagraidhean le làimh no a’ suidheachadh na tagraidhean as àirde. Tha an dòigh seo air a chleachdadh as fheàrr le tracadh tionndaidh agus a’ tabhann ROI àrd. Ge-tà, tha e ag iarraidh air an neach-cleachdaidh a h-uile co-dhùnadh a dhèanamh iad fhèin. Is dòcha nach bi tagraidhean làimhe cho èifeachdach ri roghainnean tagraidh eile, mar sin bi cinnteach gun leugh thu na teirmichean is cumhaichean mus tagh thu an dòigh seo. Aon uair ‘s gu bheil thu air an roghainn as freagarraiche dhut a thaghadh, faodaidh tu an uairsin tòiseachadh air na diofar roghainnean tagraidh airson Adwords a chleachdadh.

Tha Google a’ tabhann grunn roghainnean tagraidh airson Adwords. Canar Broad Match ris an dòigh bunaiteach. Tha an dòigh seo a’ sealltainn an t-sanas agad do dhaoine a tha a’ lorg am prìomh fhacal a thagh thu. Bidh e cuideachd a’ taisbeanadh shanasan a tha co-chosmhail ri co-fhaclan agus rannsachaidhean co-cheangailte riutha. Tha e na dheagh roghainn airson sanasachd cosgais ìseal, ach faodaidh e tòrr airgid a chosg dhut. Faodaidh tu cuideachd roghnachadh tagradh a dhèanamh air teirmean suaicheanta, an fheadhainn aig a bheil ainm do chompanaidh no ainm toraidh sònraichte ceangailte riutha. Bidh mòran de luchd-margaidh a’ deasbad am bu chòir dhaibh tagradh a dhèanamh air na cumhachan sin no nach bu chòir, leis gu bheil tagraidhean air teirmean organach gu tric air fhaicinn mar chaitheamh airgid.

Is e tagraidhean fèin-ghluasadach an dòigh as èifeachdaiche air tagraidhean atharrachadh. Is e buannachd an roghainn seo gun urrainn dhut na h-iomairtean agad a bharrachadh gus an àireamh as motha de chlican a ghineadh. Tha tagraidhean làimhe a’ toirt barrachd ùine agus feumaidh tu atharrachaidhean a dhèanamh gu cunbhalach. Leigidh tagraidhean làimhe barrachd smachd agus gnàthachadh air na tagraidhean agad, agus tha e a’ ceadachadh luchd-èisteachd sònraichte a chleachdadh, àite, agus suidheachaidhean Latha is Uair. Gu coitcheann, Tha 3 roghainnean tagraidh airson sanasan Google: Tagraidhean làimhe agus tagraidhean fèin-ghluasadach.

Buidseatadh

Is e aon de na dòighean as èifeachdaiche air làrach-lìn adhartachadh le Adwords. Leigidh am prògram seo leat an luchd-èisteachd as motha a tha ri fhaighinn air an lìon a ruighinn. Ge-tà, faodaidh buidseatadh airson Adwords a bhith iom-fhillte. Bu chòir dhut an toiseach tuigsinn mar a tha e ag obair. A rèir na h-amasan gnìomhachais agad, faodaidh tu beagan airgid a chosg air gach cliog no sealladh. San dòigh seo, faodaidh tu a bhith cinnteach gum faigh na sanasan agad am follais a tha iad airidh air.

Is e aon de na rudan as cudromaiche ri beachdachadh nuair a tha thu a’ buidseit airson Adwords a bhith a’ cumail cuimhne air an ROI. Ma tha an iomairt agad cuingealaichte leis a’ bhuidseit agad, cha bhith thu a’ faighinn na h-uimhir de chlican mar a bu toil leat. Feumaidh tu feitheamh gus am bi barrachd airgid agad mus urrainn dhut an t-sanasachd agad a leudachadh. Cuideachd, na dìochuimhnich sùil a chumail air gluasadan. Mar eisimpleir, nuair a tha toradh agad a tha a’ reic gu math, tha thu nas dualtaiche reic fhaighinn aig cinn-latha no amannan sònraichte.

Bu chòir dhut cuideachd tuigsinn nach tèid am buidseat agad ach cho fada. Ma tha thu ag amas air luchd-èisteachd cumhang, dh’ fhaodadh do bhuidseit a dhol à sealladh gu sgiobalta. Anns a 'chùis seo, feumaidh tu na tagraidhean agad a lughdachadh gus barrachd chlican agus CPAn fhaighinn. Ge-tà, lùghdaichidh seo an suidheachadh cuibheasach agad air toraidhean einnseanan luirg. Tha seo math oir faodaidh atharrachadh ann an suidheachadh a bhith a’ ciallachadh atharrachadh ann an ìrean tionndaidh. Ma tha thu a’ cosg tòrr mòr air Adwords, faodaidh e pàigheadh ​​​​dheth aig a’ cheann thall.

Ged a tha a’ mhòr-chuid de luchd-margaidh sgairteil fhathast an urra ri Google mar sheanal luachmhor, tha luchd-sanasachd a’ tionndadh gu àrd-ùrlaran eile leithid Facebook agus Instagram gus luchd-ceannach ùr a ruighinn. Tha an fharpais làidir, ach bidh e comasach dhut fhathast farpais ris na balaich mòra. Mar sin, is e an iuchair na prìomh fhaclan ceart a lorg agus do chuid airgid a chaitheamh gu ciallach. Nuair a bhios tu a’ planadh airson do bhuidseit, na dìochuimhnich aire a thoirt do na diofar thaobhan den iomairt agad.

Nuair a bhios tu a’ dealbhadh do bhuidseit làitheil, dèan cinnteach gun cuir thu a-steach crìoch air na chosgas tu air sanasachd Google. Nochdaidh Adwords a “Earranta le Buidseit” teachdaireachd inbhe air duilleag inbhe na h-iomairt agad. Ri taobh na teachdaireachd seo, chì thu ìomhaigh grafa bàr. Ri thaobh, chì thu am buidseat làitheil agus cunntas a tha thu air a riarachadh airson na h-iomairt seo. An uair sin, faodaidh tu do bhuidseit atharrachadh mar a dh’ fheumar.