Tag: Adwords

Tha thu air co-dhùnadh sanasachd a dhèanamh air Google AdWords. Ach ciamar a gheibh thu na toraidhean as fheàrr? Dè na feartan a th’ aig AdWords? Dè mu dheidhinn ath-mhargaidheachd? Gheibh thu a-mach san artaigil seo. Agus cùm a’ leughadh airson eadhon barrachd fiosrachaidh! An uair sin, cleachd na molaidhean seo gus na toraidhean as fheàrr fhaighinn! Bidh tu toilichte gun do rinn thu! Lean air adhart a’ leughadh gus tuilleadh ionnsachadh mu shanasachd Google AdWords agus faigh a’ chuid as fheàrr às na sanasan agad!

Sanasachd air Google AdWords

Tha mòran bhuannachdan bho sanasachd air Google AdWords. Tha am prògram na dhòigh math air barrachd follaiseachd a mheudachadh agus trafaic a dhràibheadh ​​​​chun ghnìomhachas ionadail agad. Tha sanasan rim faicinn air feadh lìonra Ghoogle agus air an toirt seachad do dhaoine a tha gu gnìomhach a' rannsachadh an lìn. Leigidh seo leat sùil a chumail air cia mheud duine a bhios a’ coimhead air na sanasan agad, cliog orra, agus gabh an gnìomh a tha thu ag iarraidh. Faodaidh seo a bhith na inneal luachmhor airson àrdachadh reic agus mothachadh branda.

Is e buannachd eile bho bhith a’ cleachdadh Google AdWords an comas cuimseachadh air luchd-èisteachd sònraichte stèidhichte air àite, faclan-luirg, agus eadhon àm den latha. Bidh mòran ghnìomhachasan a’ ruith shanasan dìreach air làithean seachdaineach bho 8 AM gu 5 PM, fhad ‘s a tha mòran eile dùinte air deireadh-sheachdainean. Faodaidh tu an luchd-èisteachd targaid agad a thaghadh a rèir an àite agus an aois. Faodaidh tu cuideachd sanasan snasail agus deuchainnean A/B a chruthachadh. Is e na sanasan as èifeachdaiche an fheadhainn a tha buntainneach don ghnìomhachas agad’ bathar agus seirbheisean.

Tha co-dhàimh làidir eadar na prìomh fhaclan a chleachdas tu air an làrach-lìn agad agus san teacsa sanasachd riatanach airson soirbheachas air Google AdWords. Ann am faclan eile, bheir cunbhalachd eadar prìomh fhaclan air na sanasan agad nochdadh nas trice agus a’ cosnadh barrachd airgid dhut. Is e an cunbhalachd seo na tha Google a’ sireadh ann an sanasan agus bheir e duais dhut ma chumas tu suas do cunbhalachd. Is e an dòigh as fheàrr air sanasachadh air Google AdWords buidseat a thaghadh as urrainn dhut a phàigheadh ​​​​gu comhfhurtail agus lean na molaidhean a thug a’ chompanaidh seachad.

Ma tha thu ùr do Google AdWords, faodaidh tu cunntas Express an-asgaidh a chuir an gnìomh gus barrachd ionnsachadh mun phrògram. Aon uair 's gu bheil tuigse bunaiteach agad air an eadar-aghaidh, faodaidh tu beagan ùine a chaitheamh ag ionnsachadh mun t-siostam, no fastaidh cuideigin airson do chuideachadh. Mura h-urrainn dhut taobh theicnigeach a 'phròiseis a làimhseachadh, bidh e comasach dhut sùil a chumail air na sanasan agad agus sùil a chumail air dè cho math ‘s a tha iad a’ coileanadh airson do ghnìomhachas.

Cosgaisean

Tha grunn nithean ann a bheir buaidh air cosgaisean Adwords. An toiseach, bheir farpaiseachd do phrìomh fhacal buaidh air a’ chosgais gach cliog. Tha prìomh fhaclan a tharraingeas barrachd trafaic a’ cosg barrachd. Mar eisimpleir, bu chòir fios a bhith aig companaidh a tha a’ tabhann seirbheisean àrachais gu bheil a chosgais gach cliog (CPC) urrainn ruighinn $54 airson prìomh fhacal anns an àite farpaiseach seo. Gu fortanach, tha dòighean ann air do CPC a lughdachadh le bhith a’ faighinn Sgòr Càileachd AdWords àrd agus a’ roinn liostaichean prìomh fhaclan gu feadhainn nas lugha.

An dàrna, bidh an ìre airgid a chosgas tu air an iomairt sanasachd agad an urra ris a’ ghnìomhachas agad. Faodaidh gnìomhachasan le luach àrd barrachd a phàigheadh, ach is dòcha nach bi am buidseat aig gnìomhachas ìosal airson uimhir a chosg. Tha iomairtean cosgais gach cliog furasta a mheasadh agus faodar an coimeas ri dàta Analytics gus fìor chosgais cliog a dhearbhadh. Ge-tà, mas e gnìomhachas beag a th’ annad, bidh thu dualtach a bhith a’ pàigheadh ​​nas lugha na $12,000 no eadhon nas lugha.

Tha CPC air a dhearbhadh le farpaiseachd nam prìomh fhaclan a thaghas tu, an tairgse as àirde agad, agus an Sgòr Càileachd agad. Mar as àirde an Sgòr Càileachd agad, mar as motha de airgead a chosgas tu air gach cliog. Agus cumaibh cuimhne nach eil cosgaisean CPC nas àirde gu riatanach nas fheàrr. Bheir prìomh fhaclan àrd-inbhe CTR nas àirde agus CPC nas ìsle, agus leasaichidh iad na rangachadh sanasachd agad anns na toraidhean rannsachaidh. Sin as coireach gu bheil rannsachadh prìomh fhacal deatamach do ghnìomhachasan beaga, eadhon ged a tha iad dìreach air tòiseachadh.

Mar neach-sanasachd, feumaidh tu cuideachd beachdachadh air deamografaigs an luchd-èisteachd agad. Ged a tha rannsachaidhean deasg agus laptop fhathast cumanta an-diugh, tha mòran dhaoine ann as fheàrr leotha na fònaichean-làimhe aca a chleachdadh airson an rannsachadh. Feumaidh tu dèanamh cinnteach gu bheil thu a’ riarachadh cuibhreann nas motha den bhuidseit agad do dhaoine a bhios a’ cleachdadh innealan gluasadach. Mur eil, bidh thu mu dheireadh a’ caitheamh airgead air trafaic gun teisteanas. Ma tha thu airson airgead a dhèanamh air Adwords, feumaidh tu sanas a chruthachadh a chòrdas ris na daoine sin.

Feartan

Co-dhiù a tha thu ùr do AdWords no an cuir thu a-mach an riaghladh aige, is dòcha gu bheil thu air a bhith a’ faighneachd a bheil thu a’ faighinn a’ chuid as fheàrr dheth. Is dòcha gu robh thu cuideachd a’ faighneachd a bheil a’ bhuidheann leis a bheil thu ag obair a’ dèanamh an obair as fheàrr. Gu fortanach, tha grunn fheartan aig AdWords a chuidicheas do chompanaidh gus a’ chuid as fheàrr fhaighinn às an àrd-ùrlar sanasachd. Mìnichidh an artaigil seo còig de na feartan as cudromaiche ri lorg ann an AdWords.

Is e aon de na feartan as bunaitiche aig Adwords a bhith ag amas air àite. Tha e suidhichte fo chlàr roghainnean na h-iomairt agus a’ ceadachadh cuimseachadh air àiteachan sùbailte agus sònraichte. Faodaidh seo a bhith gu sònraichte feumail do ghnìomhachasan beaga, leis gu bheil e a’ leigeil le sanasan a bhith air an taisbeanadh dìreach airson rannsachaidhean a thàinig bho àite sònraichte. Faodaidh tu cuideachd sònrachadh gu bheil thu airson gum bi na sanasan agad a’ nochdadh dìreach ri rannsachaidhean a tha a’ toirt iomradh soilleir air d’ àite. Tha e cudromach a bhith a’ cleachdadh targaid àite cho mòr ‘s a ghabhas – àrdaichidh e èifeachdas an t-sanasachd agad.

Is e feart cudromach eile de AdWords tagraidhean. Tha dà sheòrsa tagraidh ann, aon airson sanasan làimhe agus aon airson sanasan fèin-ghluasadach. Faodaidh tu co-dhùnadh dè am fear as fheàrr airson na h-iomairt agad stèidhichte air an t-seòrsa shanasan air a bheil thu ag amas agus an t-suim a tha thu airson a chosg air gach fear. Is e tagraidhean làimhe an roghainn as fheàrr airson gnìomhachasan beaga, agus is e tagraidhean fèin-ghluasadach an roghainn as fheàrr airson feadhainn mòra. Gu coitcheann, tha tagraidhean làimhe nas daoire na tagraidhean fèin-ghluasadach.

Tha feartan eile de Adwords a’ toirt a-steach meudan sanasachd àbhaisteach agus diofar theicneòlasan sanasachd taisbeanaidh. Tha Flash ga thoirt a-mach mean air mhean, ach faodaidh tu diofar chruthan a chleachdadh airson na sanasan agad. Leigidh Google leat cuideachd ceanglaichean làraich a chur ris na sanasan agad, a dh’ fhaodadh do CTR àrdachadh. Tha lìonra mòr de luchd-frithealaidh Google a’ ceadachadh àrd-ùrlar seirbheis sanasachd luath. Tha an siostam tagraidh aige cuideachd a’ ceadachadh mapadh co-theacsail, a dh’ fhaodadh a bhith cuideachail airson na sanasan agad a chuimseachadh gu na h-àiteachan agus na deamografaigs as fheàrr.

Ath-mhargaideachd

Leigidh ath-mhargaidheachd Adwords leat cuimseachadh air luchd-tadhail don làrach-lìn agad stèidhichte air an giùlan a bh’ aca roimhe. Tha seo feumail airson làraich-lìn nas motha aig a bheil mòran thoraidhean no sheirbheisean. Tha sanasachd ath-mhargaidheachd ag amas air luchd-èisteachd sònraichte, mar sin tha e glic luchd-tadhail a sgaradh anns an stòr-dàta agad. Nì seo cinnteach gu bheil na sanasan a tha a’ nochdadh don luchd-cleachdaidh agad a’ buntainn ris na toraidhean no na seirbheisean air an do choimhead iad o chionn ghoirid. Ma tha thu airson a’ chuid as fheàrr fhaighinn às an iomairt ath-mhargaidheachd agad, bu chòir dhut pròiseas ceannach an neach-ceannach agad a thuigsinn.

Gus tòiseachadh, cruthaich cunntas an-asgaidh le prògram ath-mhargaidheachd Google. Cuidichidh seo thu le bhith a’ lorg dè na sanasan air a bheilear a’ cliogadh agus dè an fheadhainn nach eil. Faodaidh tu cuideachd sùil a chumail air dè na sanasan a tha ag atharrachadh. Cuidichidh seo thu gus na h-iomairtean adwords agad a leasachadh agus àrdachadh a thoirt air optimization einnsean sgrùdaidh an làrach-lìn agad. Ge-tà, tha an dòigh seo daor agus feumaidh fios a bhith agad gu cinnteach mar a shuidhicheas tu do bhuidseit gus an toradh as fheàrr fhaighinn air do chaitheamh sanasachd.

Tagraidhean air prìomh fhaclan comharraichte

Ma tha thu air teirm a chomharrachadh, bu chòir dhut tairgse a dhèanamh air. Tha comharran-malairt math airson dearbhadh sòisealta agus prìomh fhaclan. Faodaidh tu prìomh fhaclan comharraichte a chleachdadh anns na sanasan agad agus leth-bhreac sanasachd, ma tha am facal buntainneach don ghnìomhachas agad. Faodaidh tu cuideachd teirmean comharraichte a chleachdadh gus duilleag tighinn air tìr a chruthachadh leis a’ phrìomh fhacal. Tha sgòr càileachd prìomh fhaclan comharraichte an urra ri grunn nithean, gabhail a-steach an dòigh anns a bheil iad a’ tairgse.

Tha trì adhbharan cumanta ann airson tagraidhean a sheachnadh air prìomh fhaclan comharraichte ann an Adword. A’ chiad, chan urrainn dhut do chomharra-malairt a chleachdadh ann an leth-bhreac sanasachd mura h-eil e ceadaichte le sealbhadair a’ chomharra-malairt. An dàrna, chan urrainnear comharra-malairt a chleachdadh ann an leth-bhreac sanasachd ma tha e na phàirt de làrach-lìn companaidh eile. Cha chuir Google casg air prìomh fhaclan comharraichte, ach tha e 'gan dì-mhisneachadh. Bidh e cuideachd a’ brosnachadh farpais airson prìomh fhaclan comharraichte agus a’ toirt seachad luach a bharrachd.

Ma chleachdas na farpaisich agad an t-ainm comharraichte agad, faodaidh iad tagradh a dhèanamh air gus an cothrom nochdadh ann an SERPn a mheudachadh. Mura dèan thu tagradh air, faodaidh do cho-fharpaiseach brath a ghabhail air. Ach mura h-eil fios aig a’ cho-fharpaiseach gu bheil thu a’ tagradh air d’ ainm branda, is dòcha gum b’ fhiach e prìomh fhacal àicheil a chuir ris a ’chunntas agad. Ann an suidheachadh sam bith, bidh cothrom nas fheàrr agad buannachadh anns na SERPn le ainm fo dhìon comharra-malairt.

Is e adhbhar eile airson tagraidhean air prìomh fhaclan comharraichte a sheachnadh nach eil e coltach gun cuir cleachdadh am prìomh fhacal troimh-chèile do luchd-cleachdaidh. Ge-tà, tha a’ mhòr-chuid de chùirtean air faighinn a-mach nach eil tagraidhean air prìomh fhaclan comharraichte mar bhriseadh comharra-malairt. Ge-tà, tha buaidh laghail aig a’ chleachdadh seo. Faodaidh e cron a dhèanamh air do ghnìomhachas, ach san fhad-ùine dh'fhaodadh e buannachd a thoirt dhut. Is e mearachd cumanta a tha seo ann an sanasachd PPC. Chan eil buaidh laghail a’ chleachdaidh seo soilleir, agus tha e cudromach mì-thuigse sam bith a sheachnadh mus cuir thu a-steach tagraidhean.

Ann an Adwords, faodaidh tu an sanas agad a chuir air dòigh le bhith a’ taghadh maids farsaing no maids abairt. Faodaidh tu cuideachd buidheann sanasachd prìomh fhacal singilte a stèidheachadh. Agus mu dheireadh, faodaidh tu an sgòr Càileachd agad atharrachadh mar a thogras tu. Ach mus tòisich thu, tha cuid de rudan cudromach ri chumail nad inntinn. Co-chòrdadh farsaing: Is e seo an dòigh as fheàrr air daoine a lorg a tha a’ coimhead airson an toradh no an t-seirbheis agad. Co-fhreagairt abairt: Tha an roghainn seo nas freagarraiche dhaibhsan aig a bheil beachd farsaing mun toradh no an t-seirbheis a tha iad a’ tabhann.

Co-chòrdadh farsaing

Nuair a bhios tu a’ cleachdadh maids fharsaing ann an Adwords, tha thu airson dèanamh cinnteach gu bheil an t-sanas agad a’ cuimseachadh air na prìomh fhaclan ceart. Tha an ìre beachd as motha aig prìomh fhaclan maids farsaing agus faodaidh iad do chuideachadh gus na prìomh fhaclan as buntainniche a lorg. Aon às deidh aon, faodaidh prìomh fhaclan geama farsaing do chuideachadh le bhith a’ sàbhaladh airgead air a’ bhuidseit sanasachd agad le bhith a’ lughdachadh cliogan neo-iomchaidh agus ag àrdachadh ìre tionndaidh. Faodar prìomh fhaclan maidsidh farsaing a chleachdadh cuideachd gus cuimseachadh air margaidhean sònraichte. Tha prìomh fhaclan maidsidh farsaing cuideachd math dha companaidhean a tha a’ tabhann measgachadh farsaing de thoraidhean is sheirbheisean.

Mar eisimpleir, faodaidh làrach aodaich dreasaichean beaga dubha a reic, no dreasaichean boireannaich de mheud a bharrachd. Faodar maidseadh farsaing a leudachadh gus na teirmean sin a ghabhail a-steach mar àicheil. mar an ceudna, faodaidh tu teirmean mar dearg no pinc a thoirmeasg. Lorgaidh tu gum bi an geama farsaing sin nas gèire air cunntasan ùra agus iomairtean ùra. Tha e ciallach faclan-luirg nas sònraichte a chleachdadh, ach mura h-eil thu cinnteach dè a tha thu a’ feuchainn ri chuimseachadh, feuch geama farsaing an toiseach.

Mar neach-sanasachd ùr, is dòcha gum bi thu airson maids farsaing a chleachdadh mar an seòrsa bunaiteach agad. Ge-tà, tha e cudromach toirt fa-near gum faod maidseadh farsaing leantainn gu sanasan is dòcha nach eil buntainneach don ghnìomhachas agad. Cuideachd, feumaidh tu dèiligeadh ri ceistean rannsachaidh ris nach robh dùil a dh’ fhaodadh a bhith neo-iomchaidh. Chan e deagh bheachd a tha seo ma tha thu ùr do Adwords agus nach eil fios agad ciamar a chleachdas tu diofar sheòrsaichean maids.

Nuair a bhios tu a’ cleachdadh maids fharsaing ann an Adwords, dèan cinnteach gu bheil thu ag amas air na prìomh fhaclan ceart. Is e maids farsaing an seòrsa maidsidh as cumanta, mar sin leigidh e leis na sanasan agad nochdadh airson measgachadh farsaing de theirmean. Cuidichidh seo thu gus tòrr chlican fhaighinn air na sanasan agad, ach feumaidh tu cuideachd aire mhionaideach a thoirt dhaibh agus dèanamh cinnteach gu bheil iad buntainneach don ghnìomhachas agad. Mar sin, nuair a thaghas tu prìomh fhacal geama farsaing, dèan cinnteach gu bheil e a rèir do ghnìomhachas’ margaidh niche.

Co-fhreagairt abairt

Le bhith a’ cleachdadh an roghainn Phrase Match ann an Adwords leigidh sin leat faighinn a-mach dè tha luchd-ceannach a’ sireadh le bhith a’ dèanamh anailis air na tha iad a’ sgrìobhadh sa bhàr sgrùdaidh. Le bhith a’ cuingealachadh do chaitheamh sanasachd gu rannsachaidhean leis an dearbh abairt, faodaidh tu cuimseachadh nas fheàrr air an luchd-èisteachd agad. Tha Phrase Match na dhòigh math air coileanadh na h-iomairt sanasachd agad a leasachadh agus ROI nas àirde fhaighinn. Gus barrachd ionnsachadh mu gheama abairtean ann an Adwords, leugh air adhart.

Leis an t-suidheachadh seo, bidh na prìomh fhaclan agad air an cuimseachadh nas fheàrr oir tha iad co-cheangailte ris na tha daoine a’ sireadh. Tha Google air a bhith a’ cleachdadh seòrsaichean maids bho thòisich an sgrùdadh pàighte. Anns 2021, tha iad ag atharrachadh mar a chleachdas tu na roghainnean sin. Tha maids abairt na àite airson atharraichean geama farsaing. Airson a-nis, bu chòir dhut an dà sheòrsa geama a chleachdadh. Feumaidh maids abairtean prìomh fhaclan a bhith san aon òrdugh ris a’ cheist agus na h-abairtean.

Mar eisimpleir, faodaidh cunntas maids abairt a bhith nas prothaidiche na cunntas maidsidh ceart. Cha nochd an ro-innleachd seo airson rannsachaidhean leis a’ phrìomh fhacal slàn, ach nochdaidh e abairtean a tha buntainneach don ghnìomhachas agad. Tha maids abairt ann an Adwords na dhòigh math air cuimseachadh air luchd-cleachdaidh às aonais liosta prìomh fhaclan mòr. Mar sin, dè na buannachdan a th’ ann a bhith a’ cleachdadh Phrase Match in Adwords? Tha grunnan ann. Bheir sinn sùil air gach fear dhiubh.

Is e liosta prìomh fhacal àicheil an dòigh as fheàrr air cliogan nach eileas ag iarraidh a bhacadh. Tha barrachd air Liosta Faclan-luirg AdWords Negative 400 faclan-luirg àicheil as urrainn dhut a chleachdadh gus na sanasan agad a bharrachadh. Tha liosta prìomh fhaclan àicheil na inneal math airson do chuideachadh le bhith ag aithneachadh dè na prìomh fhaclan a tha a’ gineadh an ROI as lugha. Faodaidh tu an liosta seo a chleachdadh gus deich gu fichead sa cheud den chaitheamh sanas rannsachaidh agad a shàbhaladh. Faodaidh tu cuideachd faclan-luirg maids abairt àicheil a chleachdadh.

Buidheann sanasachd prìomh fhacal singilte

Tha cruthachadh buidheann sanasachd aon phrìomh fhacal Adwords gu math sìmplidh. Is e aon de na buannachdan bhon t-seòrsa seo de bhuidheann sanasachd gu bheil e hyper-shònraichte do aon phrìomh fhacal. Faodaidh seo do sgòr càileachd adhartachadh agus do chuideachadh gus cosgaisean nas ìsle fhaighinn airson gach tionndadh. Bidh e cuideachd a’ cuideachadh le bhith a’ maidseadh prìomh fhaclan ris an t-sanas. Tha deasaiche a’ bhuidheann sanasachd furasta a chleachdadh agus leigidh e leat na buidhnean sanasachd a th’ ann mu thràth a chopaigeadh ann am beagan mhionaidean.

Chan eil cruthachadh aon bhuidheann sanasachd prìomh fhacal airson luchd-tòiseachaidh. Cha bu chòir dhut a chleachdadh ach airson prìomh fhaclan a gheibh 20 gu 30 rannsachaidhean gach mìos. Tha eas-bhuannachdan aig an dòigh seo agus cha bu chòir a chleachdadh ach le cùram. A bharrachd air, faodaidh e ùine agus oidhirp luachmhor a chaitheamh. Bu chòir dhut na buidhnean sanasachd agad a sgaradh nuair a tha thu cinnteach gum bi meud sgrùdaidh àrd aig na prìomh fhaclan agad. Gus dèanamh cinnteach gu bheil thu a 'cleachdadh an dòigh seo gu ceart, dèan cinnteach gun lean thu na ceumannan seo.

Nuair a chruthaicheas tu SKAG, cuimhnich gun cleachd thu prìomh fhaclan maidsidh. Cuidichidh seo thu gus stad a bhith a’ cleachdadh prìomh fhaclan de chàileachd ìosal agus leasaich an ìre cliog troimhe agad. Faodaidh tu cuideachd SKAGn a chleachdadh gus diofar atharrachaidhean deamografach agus atharrachaidhean tagraidh a dhearbhadh. Cumaibh cuimhne gur dòcha nach dèan prìomh fhacal maidsidh an aon rud a thaobh cruinn-eòlas no air innealan. Mura h-eil anns a’ bhuidheann sanasachd ach aon toradh, bidh thu airson an àireamh de phrìomh fhaclan maidsidh a chuingealachadh ann.

Is e feart feumail eile de Bhuidhnean Ad Keyword Singilte an comas na tagraidhean agad atharrachadh stèidhichte air prìomh fhaclan agus giùlan luchd-cleachdaidh. Leigidh seo leat ìrean cliogadh nas àirde fhaighinn, Sgilean Càileachd nas fheàrr, agus cosgaisean nas ìsle. Ge-tà, Is e an aon phrìomh ana-cothrom nach nochd na sanasan ach nuair a thèid prìomh fhacal sònraichte a sgrùdadh. Ann goirid, cha bu chòir an aon bhuidheann sanasachd prìomh fhacal a chleachdadh ach nuair a tha thu 100% cinnteach gun tèid an toradh agad a reic.

Sgòr càileachd

Tha trì nithean ann a bheir buaidh air an Sgòr Càileachd airson Adwords agad, agus tha e deatamach gun tèid iad uile a leasachadh gus ìre àrd fhaighinn. Seo cuid de ro-innleachdan as urrainn dhut a chuir an gnìomh gus do sgòr a leasachadh. Leugh air adhart gus tuilleadh ionnsachadh. o Tagh leth-bhreac sanasachd àrd-inbhe. Ma tha lethbhreac an t-sanas ro choitcheann, is dòcha nach bi e comasach do luchd-cleachdaidh faighinn a-mach a bheil e iomchaidh no nach eil. Dèan cinnteach gu bheil an leth-bhreac sanas a rèir na prìomh fhaclan agad, agus timcheall air le teacsa co-cheangailte agus teirmean sgrùdaidh. Nuair a phutas an neach-rannsachaidh air an t-sanas, bheir e suas am fear as freagarraiche. Tha sgòr àrd-inbhe stèidhichte air buntainneachd.

o Cum sùil air an sgòr càileachd agad. Ma chì thu leth-bhreac sanas a tha a’ faighinn CTR ìosal, is dòcha gu bheil an t-àm ann stad a chuir air agus am prìomh fhacal atharrachadh. Bu chòir dhut atharrachadh le rudeigin eile. Ach cùm sùil a-mach airson na buidhnean prìomh fhaclan àicheil! Is iad sin an fheadhainn a dh’ fhaodadh droch bhuaidh a thoirt air an sgòr càileachd agad. Le bhith gan atharrachadh chan e a-mhàin gun àrdaich sin an sgòr càileachd agad, ach cuidich cuideachd le bhith ag adhartachadh an leth-bhreac sanasachd agad. Mar sin na dìochuimhnich sùil a thoirt air an sgòr càileachd agad gu tric!

o Thoir sùil air an ìre cliogadh troimhe agad. Tha sgòr càileachd na thomhas air cia mheud duine a bhriog air an t-sanas agad às deidh dha fhaicinn ann an sgrùdadh. Mar eisimpleir, ma tha 5 bhriog daoine air an t-sanas agad ach cha do bhriog iad air an t-sanas agad, tha an sgòr càileachd agad 0.5%. Ma tha sgòr càileachd àrd, nochdaidh an sanas agad nas àirde anns na toraidhean rannsachaidh, agus cosgaidh e nas lugha dhut. Tha e cudromach cuimhneachadh nach urrainn dhut smachd a chumail air a h-uile càil, mar sin dèan cinnteach gun toir thu sùil air a’ mheatrach seo cuideachd.

Is e feart eile a bheir buaidh air Sgòr Càileachd cosgais gach cliog. Meudaichidh sgòr càileachd ìosal do CPC, ach tha na buaidhean ag atharrachadh bho phrìomh fhacal gu prìomh fhacal. Coltach ri mòran thaobhan eile de mhargaidheachd einnsean sgrùdaidh, tha e do-dhèanta faicinn mar a tha an Sgòr Càileachd a’ toirt buaidh air CPC sa bhad, mar sin cùm sùil air thar ùine. Faodaidh àrdachadh do Sgòr Càileachd buaidh mhòr a thoirt air soirbheachas na h-iomairt margaidheachd agad. Nochdaidh buannachdan Sgòr Càileachd àrd thar ùine.

Cosgais gach cliog

Nuair a bhios tu a’ dearbhadh cosgais gach cliog faodaidh tu a chleachdadh mar thargaid, beachdaich air luach an toraidh agad agus do bhuidseit. Mar eisimpleir, toradh a chosgas $200 comasach air uiread a ghineadh 50 cliogan aig CPC de $.80, a bhiodh a 5:1 toradh air tasgadh (RING). Ann am faclan eile, ma tha thu a’ feuchainn ri reic a $20,000 toradh, a CPC de $0.80 bheireadh reiceadh dhuit $20,000, ach ma tha thu a’ reic a $40 toradh, caithidh tu nas lugha na sin.

Tha iomadh dòigh ann air cosgais gach cliog a lughdachadh. A bharrachd air a bhith ag àrdachadh leudachaidhean agus duilleagan tighinn air tìr, Tha cuid de ro-innleachdan ann cuideachd gus CPC a lughdachadh. Faodaidh tu stiùireadh Marta Turek a leantainn air mar as urrainn dhut CPC a lughdachadh anns an dòigh as fheàrr gun a bhith ag ìobairt faicsinneachd agus cliogan. Ged nach eil aon fhoirmle dìomhair ann airson ROI nas fheàrr fhaighinn, Le bhith a’ leantainn nan ro-innleachdan sin thig toraidhean nas fheàrr agus CPC nas ìsle. Mar sin, dè na dòighean as fheàrr air do chosgais a lughdachadh gach cliog airson Adwords?

Gu h-iomchaidh, bidh a’ chosgais agad airson gach cliog timcheall air còig sgillin airson cliog, agus is fearr amas air sin. Mar as àirde an CTR agad, mar as coltaiche a gheibh thu bhon iomairt. Mar a bhios tu a 'pàigheadh ​​​​airson sanasachd, feumaidh tu luach do luchd-ceannach a thuigsinn. Dearbhaidh seo dè a bu chòir dhut a chosg gus na sanasan agad fhaicinn leis an luchd-èisteachd cuimsichte agad. Feumaidh tu cuideachd beachdachadh air an CTR (ìre cliog-troimhe) gus dèanamh cinnteach gu bheil iad iomchaidh agus cuideachail.

Faodar cosgais gach cliog airson Adwords a riaghladh le làimh no gu fèin-ghluasadach. Faodaidh tu am buidseat làitheil as àirde agad a shònrachadh agus tagraidhean a chuir a-steach le làimh. Taghaidh Google an tairgse as iomchaidh gus coinneachadh ris a’ bhuidseit agad. Feumaidh tu cuideachd an tagradh as àirde a shuidheachadh airson gach prìomh fhacal no buidheann sanasachd. Bidh luchd-tairgse làimhe a’ cumail smachd air na tagraidhean fhad ‘s a bhios Google a’ co-dhùnadh dè na sanasan a chuireas iad air an lìonra taisbeanaidh. Tha a’ chosgais gach cliog airson na sanasan agad an urra ri dè cho math ‘s a tha an leth-bhreac sanasachd agad air a dheagh dhealbhadh agus air a bharrrachadh.

Co-chòrdadh farsaing

Ma tha thu a’ tòiseachadh iomairt ùr, bidh thu airson maids farsaing a chleachdadh mar ro-innleachd prìomh fhacal. Is dòcha gum faigh thu cuid de phrìomh fhaclan a bharrachd airson cuimseachadh le maids farsaing. Seo cuid de dhòighean air an ro-innleachd prìomh fhacal seo a chleachdadh. Bidh e comasach dhut cuideachd sùil a chumail air èifeachdas na sanasan agad. Bidh e comasach dhut sùil a chumail air dè cho math ‘s a tha na sanasan agad a’ coileanadh an taca ri feadhainn eile nad àite. Faodaidh maids farsaing ann an Adwords a bhith na dhòigh math air comas na h-iomairt agad a thomhas.

Is e a’ chiad bhuannachd a tha ann an geama farsaing gu bheil e a’ sìoladh trafaic nach eil iomchaidh. Faodaidh tu cuideachd an àireamh de cheistean rannsachaidh a gheibh thu tron ​​​​t-seòrsa ro-innleachd seo a chuingealachadh. Is e an ìsleachadh an cois maids fharsaing nach fhaigh thu luchd-èisteachd cho cuimsichte sa tha thu a’ smaoineachadh. A bharrachd, tha na cothroman agad air tionndadh gu reic air an lughdachadh gu mòr. Chan eil maids farsaing na dheagh roghainn ma tha thu a’ feuchainn ri trafaic a dhràibheadh ​​​​gu toradh sònraichte. Gu fortanach, tha eile ann, dòighean nas fheàrr air cuimseachadh air an luchd-èisteachd agad.

Is e am mion-atharrachaidh geama farsaing an seòrsa maidsidh bunaiteach ann an Adwords. Is e seo an seòrsa geama as mòr-chòrdte, mar a ruigeas e an luchd-èisteachd as fharsainge. Le measgachadh farsaing, bidh na sanasan agad a’ nochdadh nuair a bhios luchd-cleachdaidh a’ lorg prìomh fhacal no abairt sònraichte a tha co-cheangailte ris an toradh no an t-seirbheis agad. Faodaidh prìomh fhaclan geama farsaing leantainn gu mòran chlican, ach tha e cudromach sùil gheur a chumail orra gus dèanamh cinnteach nach eil thu a’ caitheamh d’ airgead air trafaic nach eil iomchaidh.

Faodaidh cleachdadh maids farsaing mar ro-innleachd prìomh fhacal tòrr ùine a shàbhaladh dhut. Tha pròiseas Google seachad 3.5 billean rannsachadh gach latha, le 63% dhiubh a’ tighinn bho innealan gluasadach. Mar sin, tha e deatamach na prìomh fhaclan as fheàrr a lorg airson an cleachdadh san iomairt agad. Derek Hooker, a' cur ris a' bhlog Conversion Sciences, a’ moladh eadar-dhealachaidhean prìomh fhaclan a chruthachadh a’ cleachdadh diofar sheòrsaichean maids. San dòigh seo, gheibh thu na prìomh fhaclan as freagarraiche don toradh no don t-seirbheis agad.

Le bhith a’ cleachdadh maids farsaing ann an Adwords airson na sanasan agad faodaidh e an àireamh de chlican nach eil buntainneach a lughdachadh, mar sin ag àrdachadh do chuibhreann de bheachdan agus a’ lughdachadh do chosgais gach cliog. San fhad-ùine, leasaichidh seo iomchaidheachd nan sanasan agad agus àrdaichidh e an ìre tionndaidh agad. Is dòcha gun cuir e iongnadh ort cia mheud cliog a gheibh thu bhon iomairt agad leis an dòigh-obrach seo. Dìreach dèan cinnteach gun leugh thu am mion-fhiosrachadh gu h-ìosal. Anns an eadar-ama, faigh spòrs le AdWords!

Co-fhreagairt abairt

Le bhith a’ cleachdadh am feart maids abairtean ann an Adwords faodaidh sin faicsinneachd na h-iomairt agad àrdachadh le bhith a’ leigeil leat sanasan a nochdadh do dhaoine a tha a’ coimhead airson an dearbh phrìomh fhacal agad no atharrachaidhean dlùth dheth.. Le bhith a’ cur foirm tarraing a-steach air an làrach-lìn agad, faodaidh tu luchd-tadhail a ghlacadh’ mion-fhiosrachadh airson margaidheachd post-d. Ged a tha seallaidhean duilleag mar dhòigh air cia mheud duine a bhios a’ tadhal air an làrach-lìn agad a thomhas, tha luchd-tadhail gun samhail air am meas gun samhail. Faodaidh tu pearsanaidhean a chruthachadh gus diofar sheòrsaichean de luchd-cleachdaidh a riochdachadh.

Cuidichidh cleachdadh caochlaidhean dlùth airson prìomh fhaclan thu le bhith ag amas air prìomh fhaclan meud nas ìsle. Bidh Google a’ seachnadh prìomh fhaclan le faclan gnìomh. Bidh seo a’ leantainn gu ceudan de phrìomh fhaclan coltach ris a’ feitheamh gus sanasan a fhrithealadh. Tha an naidheachd a rinn Google o chionn ghoirid air caochlaidhean dlùth a’ nochdadh cumhachd maids abairtean. Bidh e a’ toirt air luchd-margaidh sgrùdaidh smaoineachadh air optimization agus ro-innleachdan SEM. Faodaidh e atharrachaidhean a leasachadh suas ri sia tursan. Tha mòran bhuannachdan aig co-fhreagairt abairt. Bheir an inneal seo beachd nas mionaidiche dhut air mar as urrainn dhut toraidhean na h-iomairt agad a leasachadh.

Ged a tha maids farsaing agus maids abairtean feumail, tha na h-eadar-dhealachaidhean agus na buannachdan aca. Feumaidh maidseadh abairtean barrachd sònraichte na geama farsaing, ach chan eil e a’ lagachadh cho cudromach sa tha òrdugh fhaclan. A bharrachd air a bhith feumach air nas lugha de phrìomh fhaclan, leigidh maids abairtean leat teacsa a bharrachd a chur ris a’ cheist agad. Tha an roghainn seo nas daoire, ach tha buadhan nas motha aige na geama farsaing. Tha e cuideachd nas sùbailte na geama farsaing, a sheallas sanasan stèidhichte air raon nas fharsainge de theirmean sgrùdaidh.

Mura h-eil thu cinnteach dè na faclan a chleachdas tu, Is e maids abairt an dòigh air adhart. Faodaidh sanas coitcheann a tha dìreach a’ comharrachadh duilleag roinn toraidh a bhith èifeachdach fhathast, fhad ‘s a tha sanas maids abairt a tha a rèir an dearbh phrìomh fhacal nas cuimsichte. Nuair a thèid a chleachdadh gu h-iomchaidh, faodaidh maids abairt an sgòr càileachd agad àrdachadh. Ach bu chòir dhut a bhith faiceallach na h-abairtean agad a thaghadh gu faiceallach. Cuidichidh seo thu gus an iomairt Adwords agad a leasachadh.

Nuair a thèid a chleachdadh gu ceart, faodaidh maids abairt ann an Adwords do chuideachadh le bhith a’ sgrùdadh do luchd-ceannach’ rannsachaidhean agus co-dhùnadh dè an seòrsa prìomh fhaclan a tha iad a’ sireadh. Nuair a thèid a chleachdadh gu ceart, faodaidh maids abairtean do chuideachadh gus do luchd-èisteachd a chaolachadh agus do thilleadh air caitheamh sanasachd àrdachadh. Tha e cuideachd buannachdail maids abairtean a chleachdadh an co-bhonn ri fèin-ghluasadan tagraidh. An uair sin, faodaidh tu diofar bhun-bheachdan sanasachd a dhearbhadh agus na h-iomairtean sanasachd agad a leasachadh’ coileanadh.

Faclan-luirg àicheil

Tha cleachdadh prìomh fhaclan àicheil na dhòigh math air do rùn sgrùdaidh iomlan a leasachadh. Faodar na prìomh fhaclan sin a chleachdadh gus sanasan airson creagan dearga no roghainnean coltach ris a thoirmeasg, mar sin a’ dèanamh na h-iomairtean agad nas èifeachdaiche. A bharrachd air, leigidh prìomh fhaclan àicheil leat drileadh sìos chun luchd-èisteachd targaid agad, lùghdachadh caitheamh sanasachd agus dèanamh cinnteach gu bheil na h-iomairtean as cuimsichte. Tha cleachdadh an Google Ads Keyword Planner an-asgaidh gus prìomh fhaclan àicheil a chomharrachadh na dhòigh math air tòiseachadh.

Is urrainn dhut na prìomh fhaclan àicheil sin a lorg gu furasta le bhith a’ cleachdadh Google agus a ’taipeadh a-steach na prìomh fhaclan a tha thu a’ feuchainn ri cuimseachadh. Cuir a h-uile prìomh fhacal nach eil a’ freagairt air an teirm sgrùdaidh ris an liosta prìomh fhacal àicheil AdWords agad. Faodaidh tu cuideachd sgrùdadh a dhèanamh air a’ Chonsole Rannsachadh Ghoogle agad agus an anailis gus faighinn a-mach dè na teirmean aig a bheil rùn sgrùdaidh àicheil. Ma lorgas tu ceist sgrùdaidh le ìre tionndaidh ìosal, tha e nas fheàrr a thoirt air falbh bhon iomairt sanasachd agad gu tur.

Nuair a bhios daoine a’ lorg bathar no fiosrachadh, mar as trice bidh iad a’ sgrìobhadh a-steach faclan agus abairtean co-cheangailte ris an toradh no an t-seirbheis a tha iad ag iarraidh. Ma tha prìomh fhaclan àicheil buntainneach agad, nochdaidh na sanasan agad air thoiseach air na farpaisich agad’ sanasan. A bharrachd air, meudaichidh seo iomchaidheachd na h-iomairt agad. Mar eisimpleir, ma reiceas tu uidheamachd sreap beinne, bidh thu airson tagradh a dhèanamh “uidheam sreap” seach an teirm nas fharsainge “saor,” a thèid a thaisbeanadh don h-uile neach-cleachdaidh.

Ma tha thu airson sanasan a sheachnadh stèidhichte air dearbh rannsachaidhean maidsidh, bu chòir dhut beachdachadh air prìomh fhaclan maidsidh farsaing àicheil a chleachdadh. San dòigh seo, cha nochd thu airson prìomh fhaclan àicheil ma tha neach-cleachdaidh a’ sgrìobhadh an dà chuid anns an dearbh abairt prìomh fhacal agus san abairt. Faodaidh tu cuideachd roghnachadh prìomh fhaclan maidsidh àicheil a chleachdadh ma tha na h-ainmean branda agad ceangailte gu dlùth ri chèile no ma tha na teirmean coltach. Faodaidh tu eadhon prìomh fhaclan maidsidh àicheil a chleachdadh gus sanasan a shìoladh a-mach stèidhichte air na teirmean.

Remarketing

Tha Remarketing with Adwords na dhòigh margaidheachd lìn cumhachdach a leigeas le gnìomhachasan sanasan iomchaidh a nochdadh do luchd-tadhail roimhe air an làrach-lìn aca. Bidh an ro-innleachd seo a’ cuideachadh ghnìomhachasan gus ceangal a dhèanamh ri luchd-tadhail san àm a dh’ fhalbh, mar thoradh air barrachd atharrachaidhean agus stiùiridhean. Seo cuid de na buannachdan a tha an lùib ath-mhargaidheachd. An toiseach, cuidichidh e thu le bhith a’ ruighinn a-mach gu seann luchd-tadhail làrach-lìn ann an dòigh pearsanaichte. An dàrna, cuidichidh an ro-innleachd seo thu gus lorg agus sgrùdadh a dhèanamh air dè an luchd-tadhail as dualtaiche toraidhean agus seirbheisean a cheannach. An treas, bidh ath-mhargaidheachd ag obair air gnìomhachas meud sam bith.

Nuair a thig e gu ath-mhargaidheachd le Adwords, tha e furasta a bhith troimh-chèile. Ann an da-rìribh, tha an seòrsa sanasachd seo coltach ri sanasachd giùlain air-loidhne. Nuair a bhios daoine a 'fàgail làrach-lìn, tha am fiosrachadh aca a’ fàgail lorg air na tha iad ag iarraidh agus a’ feumachdainn. Bidh Remarketing with Adwords a’ cleachdadh an fhiosrachaidh seo gus cuimseachadh air luchd-tadhail a choinnicheas ris na slatan-tomhais agad. A bharrachd air ath-chuairteachadh, faodaidh tu dàta Google Analytics a chleachdadh gus an liosta ath-mhargaidheachd agad a roinn.

Tha mòran bhuannachdan ann a bhith a’ ruith iomairt Google Adwords. Tha sgrùdadh pàighte air a chuimseachadh gu mòr agus so-ruigsinneach. Faodaidh e do chuideachadh gus aithne branda fhaighinn gu sgiobalta. Agus leis gu bheil sgrùdaidhean Google air sealltainn gu bheil sanasan pàighte ag àrdachadh coltachd cliog organach le 30 sa cheud, faodaidh iad a bhith nan tasgadh sàr-mhath. Seo dìreach beagan de na buannachdan sin. Lean air adhart a’ leughadh gus faighinn a-mach na buannachdan bho bhith a’ ruith iomairt Adwords. Agus tòisich an-diugh! Aon uair ‘s gu bheil thu air do bhuidseit a stèidheachadh, tòisich a’ gineadh trafaic càileachd an-diugh!

Is e Google Adwords am prògram sanasachd sgrùdaidh pàighte aig Google

A bharrachd air a bhith a’ cuideachadh do làrach-lìn a rangachadh gu h-organach, Faodaidh Google Ads do chuideachadh cuideachd gus luchd-èisteachd sònraichte a ruighinn le sanasan cuimsichte. Sanasachd pàighidh-gach-cliog, ris an canar cuideachd PPC, na dhòigh èifeachdach air trafaic a ghineadh le bhith a’ cur shanasan air an làrach-lìn agad agus dìreach a’ pàigheadh ​​nuair a phutas luchd-cleachdaidh orra. Tha na sanasan sin a’ nochdadh os cionn toraidhean organach agus mar as trice tha iad aig mullach no bonn Google SERPs. Ge-tà, tha e cudromach toirt fa-near gu bheil cuid de uaimhean ann an sanasachd PPC.

Is e aon de na prìomh bhuannachdan aig Google Adwords a chosgais ìosal. Eu-coltach ri sanasachd traidiseanta, chan eil feum air buidseat cruthachail mòr airson a bhith èifeachdach. Chan eil riatanas cosgais as ìsle ann, agus faodaidh tu buidseat a shuidheachadh airson na sanasan agad a h-uile latha. Faodaidh tu cuideachd roghnachadh cuimseachadh air na sanasan agad stèidhichte air àite agus baile-mòr, a dh'fhaodas a bhith gu math cuideachail ma tha gnìomhachas seirbheis làraich agad, mar eisimpleir.

Gus sanas èifeachdach a chruthachadh, feumaidh tu an toiseach na prìomh fhaclan a thaghadh a bhios an luchd-èisteachd agad a’ cleachdadh gus do làrach-lìn a lorg. Is e na prìomh fhaclan as èifeachdaiche an fheadhainn a gheibh meudan sgrùdaidh àrd. Cuimhnich gun tagh thu na prìomh fhaclan sin a tha thu cinnteach gun toir thu toraidhean. Cuimhnich mura h-eil fios agad dè a tha daoine a’ sireadh, faodaidh tu an-còmhnaidh barrachd prìomh fhaclan a chuir ris nas fhaide air adhart. Bu chòir dhut a bhith mothachail cuideachd nach urrainn dhut gealltainn gum bi an sanas agad mar a’ chiad toradh air Google.

Is e buannachd eile de Google Adwords an comas cuimseachadh air innealan sònraichte. A rèir do ghnìomhachas’ feuman, faodaidh tu an luchd-èisteachd targaid agad agus na h-innealan aca a thaghadh. Faodaidh tu cuideachd an tagradh agad atharrachadh a rèir sin, a’ tagradh gu fèin-ghluasadach nas àirde air innealan agus nas ìsle air feadhainn eile. Tha grunn sheòrsaichean sanasachd ann, a tha eadar-dhealaichte anns na cosgaisean aca. Tha corra sheòrsa eile de shanasan rim faighinn cuideachd tro phrògram Google Adwords. Ge-tà, Is e deagh eisimpleir a th’ ann sanasan taisbeanaidh, a tha a’ nochdadh air duilleagan lìn.

Tha e gu math scalable

Faodaidh gnìomhachas a bhith air leth soirbheachail le bhith a’ cleachdadh teicneòlas air leth so-ruigsinneach. Tha na meadhanan sòisealta na phrìomh eisimpleir. Tha e gu math scalable, agus chan eil feum air goireasan companaidh mòr airson sgèile. Seirbheisean fo-sgrìobhaidh, air an làimh eile, chan fheum a’ chompanaidh tasgadh a dhèanamh ann am barrachd fhactaraidhean no barrachd luchd-obrach fhastadh. Aplacaidean gluasadach, cuideachd, tha scalable. Faodaidh iad a bhith air an luchdachadh sìos le mìltean de dhaoine gach latha, agus chan fheum companaidhean a’ chuibhle ath-thòiseachadh nuair a leudaicheas iad.

Is e adhbhar gnìomhachais coinneachadh ri iarrtasan margaidh, agus bidh na h-iarrtasan sin ag atharrachadh thar ùine mar a bhios blasan agus goireasan dhaoine a’ dol am meud. Às aonais siostaman scalable, feumaidh gnìomhachasan atharrachadh agus leudachadh gu cunbhalach gus coinneachadh ri iarrtasan luchd-cleachdaidh a tha ag atharrachadh. Mur eil, tha cunnart ann gun caill iad èifeachdas agus càileachd seirbheis, a bheir buaidh air dàimhean teachdaiche agus cliù a’ ghnìomhachais. Air an adhbhar seo, Tha gnìomhachasan scalable deatamach airson gnìomhachas prothaideach a chumail suas. Ged a tha e nas fhasa gnìomhachasan scalable a thogail agus a chumail suas, is dòcha gum bi e doirbh do ghnìomhachas nach urrainn sgèile cumail suas ri iarrtasan ùra agus fàs.

Faodaidh bun-bheachd scalability buntainn ri mòran raointean eadar-dhealaichte de ghnìomhachas, bho thaic trèanaidh gu seanalan sgaoilidh. Chan eil a h-uile taobh de ghnìomhachas scalable, agus is dòcha nach bi an dòigh anns a bheil iad a’ dèanamh sin èifeachdach airson adhbharan air choireigin. Gu fortanach, tha teicneòlas air seo a dhèanamh comasach. Chan urrainnear a h-uile raon de ghnìomhachas a mheudachadh aig an aon àm, mar sin bu chòir do ghnìomhachas fòcas a chuir air na raointean as so-ruigsinneach.

Ged a tha scalability deatamach airson a h-uile gnìomhachas, tha feum sònraichte aig gnìomhachasan beaga air. Tha goireasan cuibhrichte aig gnìomhachasan beaga agus an comas as motha airson fàs. Feumaidh na goireasan aca a bhith air an cleachdadh gu ciallach. Thairis air ùine, bidh iad a’ faighinn metamorphosis mar a bhios na stiùirichean aca a’ fàs eòlach air a’ gheama. Às aonais comas sgèile, bidh mòran de ghnìomhachasan beaga a’ fàiligeadh no a’ pasgadh gu tur. Ach nuair a tha an sealladh aig na ceannardan sin a dhèanamh, bidh na gnìomhachasan sin soirbheachail.

Is e rop pàighidh-gach-cliog a th’ ann

Tha siostam pàighidh-gach-cliog Google a’ leigeil le luchd-sanasachd tagradh a dhèanamh air prìomh fhaclan a tha buntainneach don bhathar agus na seirbheisean aca. Bidh Google Ads a’ tomhas coileanadh ris a bheil dùil stèidhichte air na prìomh fhaclan no na buidhnean prìomh fhaclan a bhrosnaicheas na tagraidhean. Ma tha an eCTR ìosal, chan eil an sanas a’ toirt air luchd-cleachdaidh cliogadh air. Air an adhbhar seo, Bidh Google a’ dèanamh cinnteach gu bheil tairgse àrd gu leòr aig luchd-sanasachd airson an suidheachadh a tha iad ag iarraidh fhaighinn.

Am measg nan diofar sanasan, thèid am fear leis an Ad Rank as àirde a shealltainn anns an t-suidheachadh as àirde airson an teirm sgrùdaidh iomchaidh, air a leantainn leis an dàrna sanas as àirde inbhe, agus mar sin air adhart. Cha tèid sanasan nach eil a' coinneachadh ris na riatanasan sin a shealltainn air Google. Is e an sgòr càileachd agus Max CPC Bid na prìomh nithean a tha a’ dearbhadh an Ad Rank, a bharrachd air farpaiseachd an rop.

Chan eil tairgse àrd a’ gealltainn buannachadh san rop, ach meudaichidh e na cothroman agad air cliog fhaighinn. Ge bith dè an CPC, cuidichidh Sgòr Càileachd àrd agus Ad Rank thu gus an toradh as fheàrr fhaighinn air an t-sanasachd PPC agad. San dòigh seo, faodaidh tu toradh mòr a chosnadh bho sanasachd PPC. Ma tha fios agad dè tha thu a 'dèanamh, Faodaidh sanasachd PPC a bhith prothaideach don ghnìomhachas agad.

An cosgais-gach-cliog, no CPC, a’ toirt iomradh air a’ phrìs a phàigheas tu airson cliog. Is e an CPC as àirde agad an t-suim as àirde a tha thu deònach pàigheadh. Gach uair a ruitheas tu rop PPC, atharraichidh an fhìor CPC agad. Tha e na mheatrach margaidheachd didseatach deatamach a chuidicheas tu gus tuigsinn dè a chosgas e neach-ceannach a ruighinn. Le bhith eòlach air na tha thu a’ cosg faodaidh e do bhrosnachadh gus do bhuidseit sanasachd a lughdachadh.

Tha e air a chuimseachadh gu mòr

Le cuideachadh bho AdWords, faodaidh tu sanasachd a dhèanamh air einnsean sgrùdaidh Google gus luchd-ceannach a ruighinn a tha gu sònraichte a’ coimhead airson do thoraidhean no do sheirbheisean. Leis gu bheil ùidh aig na daoine sin mu thràth anns an toradh no an t-seirbheis agad, faodaidh tu an sanas agad a shealltainn dhaibh gus barrachd trafaic a thàladh agus reic a bhrosnachadh. Le leithid de lìonra sanasachd cuimsichte, faodaidh tu cuideachd ìrean tionndaidh àrdachadh. Gu h-ìosal tha cuid de dhòighean air a’ chuid as fheàrr a dhèanamh den iomairt AdWords agad.

Tha e daor

Ged a tha e fìor gu bheil AdWords gu math daor, tha mòran bhuannachdan ann. Airson luchd-tòiseachaidh, faodaidh tu na h-iomairtean agad a leantainn agus a thomhas gus faicinn dè na sanasan a tha a’ gineadh trafaic. Tha e comasach cuideachd cuimseachadh air margaidhean sònraichte agus prìomh fhaclan, a chuidicheas tu gus mothachadh branda àrdachadh gu h-ionadail agus gu nàiseanta. Agus as fheàrr de na h-uile, faodaidh tu smachd a chumail air do bhuidseit le cuideachadh bho leudachadh sanasachd. Gus ionnsachadh mar as fheàrr a nì thu na h-iomairtean AdWords agad, lean na molaidhean seo:

Chan eil Google Ads saor, ge-tà. Tha cosgais gach cliog (CPC) eadar-dhealaichte bho phrìomh fhacal gu prìomh fhacal, agus tha e deatamach tuigsinn dè as fhiach gach fear. Tha mòran shanasan nas daoire na feadhainn eile, mar sin faodaidh an clàradh ceart do chuideachadh gus fuireach taobh a-staigh do bhuidseit. Is e feart eile ri bheachdachadh cosgais gach luaidhe (CPL) – cosgaidh cuid de phrìomh fhaclan barrachd air deasg na air fònaichean-làimhe, ach cosgaidh cuid eile nas lugha air innealan-làimhe.

Ma tha thu a’ ruith gnìomhachas beag, chan fheum thu $10k a chosg gach mìos gus toraidhean brìoghmhor fhaicinn. Meud sampall de 10 gu 15 tha cliogan gach latha gu leòr airson do chunntas a mheasadh. Mar eisimpleir, is dòcha gum pàigh thu $5-8 gach cliog airson sanas gnìomhachas seirbheis dachaigh, fhad ‘s a dh’ fhaodadh iomairt a tha ag amas air gnìomhachasan a bhios a’ togail phrìsean àrda na ceudan dolar gach cliog. A bharrachd air a bhith daor, tha eòlaiche PPC fhathast na roghainn nas fheàrr airson gnìomhachas beag na bhith a’ fastadh buidheann.

Ged a tha prògram sanasachd PPC aig Google air leth èifeachdach, tha e cuideachd uabhasach daor. Tha e furasta faicinn carson a tha mòran dhaoine a’ roghnachadh AdWords a sheachnadh gu tur agus cumail ri dòighean SEO nan àite. Ach mura h-eil eagal ort beagan a bharrachd a phàigheadh ​​​​gus faicsinneachd an làrach-lìn agad a bhrosnachadh, bu chòir dhut beachdachadh air AdWords mar inneal margaidheachd cumhachdach. Ma thèid a dhèanamh ceart, faodaidh e ùine mhòr a phàigheadh.

There are many different ways to use AdWords to promote your website. Most people use it on a pay-per-click basis, but you can also use cost-per-impression or cost-per-acquisition bidding to target specific audiences. Advanced users can also use AdWords to create various marketing tools, such as keyword generation and performing certain types of experiments. Learn how to use AdWords to promote your website!

Single keyword ad groups

Single keyword ad groups are useful if you are trying to focus your efforts on a specific search term. Le bhith a 'dèanamh seo, you can avoid paying for irrelevant clicks and ensure your ads are triggered only for relevant queries. Ge-tà, single keyword ad groups do have their drawbacks. A’ chiad, they require you to create two different versions of the same ad copy for each keyword. This is time-consuming and can lead to frustration if you don’t pay attention to the nuances of the keyword.

An dàrna, single keyword ad groups can increase your quality score. Quality score is an estimate of the quality of your ad, landing page and keyword. Higher scores mean better quality ads and lower costs. Ads with higher quality scores are more likely to be displayed in search results. An treas, single keyword ad groups may be a challenge to implement, but it’s worth the time and effort. You’ll see increased ROI within a few months.

Another advantage of single keyword ad groups is that they give you more control over your account. This is especially useful if you have multiple products or services. San dòigh seo, you can focus your resources and boost your campaigns with more relevant ads and landing pages. Single keyword ad groups are also cost-effective and can reduce your CPC and improve your CTR. Uime sin, it’s worthwhile to use SKAGs when boosting your search engine marketing campaigns.

Another advantage of SKAGs is that it guarantees higher quality scores. Adwords’ quality score is constantly changing and is based on a variety of factors, which are not easily observable from the outside. But in general, SKAGs increase CTR and are better at targeting specific search terms than broad keyword phrases. So if you’re looking for a better way to target your audience, try creating a SKAG for it.

Automated bidding

If you want to maximize your Google Adwords marketing campaign, you should consider using automated bidding. This technology is highly beneficial, but you need to be sure that you monitor it properly. Automated bidding should be used along with your grey cells to get the most out of your ad campaign. Gus tòiseachadh, here are some tips:

Use the Enhanced CPC bid type. This bid type is similar to manual bidding, but you can trust the Google Ads algorithm to make the necessary adjustments. Enhanced CPC bidding is a great first step toward automation. To enable this type of bidding, click the checkbox below the manual bidding setting and choose Enhanced CPC from the dropdown. The maximum bid will automatically take into account the highest CPC.

The bid strategy that you use will depend on your goals and revenue goals. There are six types of bidding strategies that Google offers. Each has its own goals and availabilities. Select the best one for your business. Be sure to build conversion funnels to track the results of your campaign. You’ll need to optimize your bid strategy. Using automated bidding will help you maximize your profits, but it doesn’t guarantee 100% coverage.

Using target cost per acquisition (CPA) strategy gives you more control over automated bidding. It is an excellent method for setting up your bids based on the expected return of a conversion. In addition to setting a target CPC, you can also use this strategy across campaigns and ad groups. If you know your CPA, you can use automated bidding across different ad groups and campaigns.

It is vital to monitor the automated bidding strategy. Automated bidding has many benefits, including increased conversion rates. It can also be used to extend new brands or categories. By using cold data, automated bidding can predict when sales will happen, which in turn improves your conversion rates. If you are serious about maximizing your ROI, automated bidding is the way to go. A few tweaks can make all the difference in your campaign.

Sgilean càileachd

There are many ways to improve your Quality Score for Adwords campaigns. In addition to improving your CTR and click-through rate, you should make your page easy to navigate for visitors. Google will rank your ads based on their historical performance, relevance to the search term, and click-through rate. A good way to improve your Quality Score is to rotate your ads regularly and test them against each other. Google’s algorithm evaluates the overall performance of each ad to give it the highest quality score possible.

The click-through rate (CTR) of the keyword is the number one factor in determining the Quality Score for a keyword. Mar as àirde an CTR, the more relevant your ad is to the searcher. A bharrachd air sin, ads with high CTRs will rank higher in the organic search results. Ge-tà, to improve your Quality Score, you must familiarize yourself with all factors that impact the CTR. Aim to have a CTR of 7 or higher.

Several factors contribute to the Quality Score of your ads. You can use multiple strategies to improve several of them. You can also use Google’s Ad Preview and Diagnosis Tool to see what’s not working. There are some good ways to improve your Quality Score in Adwords and increase your CTR. San dòigh seo, you’ll be able to maximize the number of impressions your ads get and pay less for each one.

In addition to improving CTR, your AdWords campaign’s Quality Score determines whether your ads receive clicks. This is because of the relevance of the keywords and the text used in the ad. The quality score also considers the landing page experience. Understanding all three factors will help you determine which changes need to be made in your campaign. Adjusting these factors will increase traffic and clicks. The best way to improve your quality score is to experiment with different strategies and see which ones work best for your business.

Increasing your Quality Score is a crucial part of your paid search marketing campaign. It is one of the most important factors that determines how effective your ads are. Mar as àirde an Sgòr Càileachd agad, the higher your CPC bid. Boosting your Quality Score will give you a competitive edge over high bidders and increase your ROI. Ach cuimhnich, there’s no quick fix for improving your Quality Score. It takes time, experimentation, and refinement.

Cosgais gach cliog

Tha cosgais gach cliog (CPC) for Adwords varies according to the industry and keyword. While the average CPC for Adwords is $2.32, some keywords cost more than others. The competition of an industry plays a role in determining the cost of Adwords. Mar eisimpleir, “home security” generates more than five times as much clicks as “paint.” Ge-tà, Harry’s Shave Club uses the keyword “shave club” to advertise and pays $5.48 gach cliog. Although this is a lower CPC than the other companies, they were still placed on the third page of the search results and generated $36,600.

The cost per click for Adwords varies depending on the quality of the keyword, the ad text, and the landing page. Gu h-iomchaidh, all three elements are relevant to the product or service being advertised. High CTR means the ad is useful to users. This information will help you determine how much each ad cost. Mu dheireadh thall, the goal is to optimize your cost per click for the best ROI.

Another important metric is cost per conversion. When the CPC for an ad increases, a higher conversion rate is expected. Using Google’s Enhanced CPC bid optimization feature will help you achieve this. This feature automatically adjusts your bids based on the results of the ad. It is best for niche keywords because it allows you to stretch your budget. The average cost per conversion for Adwords is $2.68.

Cost per click for Adwords varies depending on the industry. While advertising for adwords on private sites costs less than $1, Google makes the majority of its revenue by running search ads. It is possible to underpay, but these clicks may not be targeted enough. CPCs are set by bidding processes or formulas used by ad companies. Website publishers, air an làimh eile, pay the advertiser when a visitor clicks on the ad.

The CPC for Facebook ads can change depending on how people react to the ads. You can also manually set the CPC bid for Facebook ads. The lowest CPC is $0.45 for ads on apparel while the highest is $3.77 for financial advertisers. Another way to make money on Facebook is to use native ads. These ads look like part of a blog and are not obvious. Taboola, mar eisimpleir, is a popular native ad network.

Tha Adwords na inneal math airson sanasan SEM a chruthachadh. Tha margaidheachd einnsean sgrùdaidh na phàirt riatanach de mhargaidheachd didseatach. Tha e air leth cuimsichte, scalable, agus inneal aig prìs ruigsinneach as urrainn do dhuine sam bith a chleachdadh. Leugh air adhart gus tuilleadh ionnsachadh. Seo mar a tha Adwords ag obair. Tha cleachdadh na prìomh fhaclan ceart deatamach gus na h-atharrachaidhean agad a mheudachadh agus do bhuidseit sanasachd a mheudachadh. Airson barrachd ionnsachadh, Luchdaich a-nuas an-asgaidh ar stiùireadh. Faodaidh tu tòiseachadh air do ghnìomhachas adhartachadh an-diugh!

Is e rop a th’ ann an Adwords

Is dòcha gu bheil thu a’ faighneachd dhut fhèin, “Is e rop a th’ ann an Adwords?” An dèidh a h-uile nì, ciamar as urrainn dhut tagradh a dhèanamh mun àite sanasachd a tha do ghnìomhachas ag iarraidh? Ann goirid, is e am freagairt tha. Tha cosgais AdWords air a shuidheachadh le farpaisich a’ tagradh air an aon phrìomh fhacal. Tha na prìomh fhaclan as fharpaiseach a’ dol thairis air gnìomhachasan, agus bidh thu a’ farpais an aghaidh ghnìomhachasan taobh a-muigh do chuid fhèin. Chan e an fhìor chosgais a tha san tagradh, ach dìreach na bhiodh tu a’ pàigheadh ​​nam b’ e thusa an aon cho-fharpaiseach a bha a’ tagradh air a’ phrìomh fhacal.

A dh'aindeoin meud do bhuidseit, tha e cudromach tuigsinn gur e rop a th’ ann an AdWords. Tha seo a 'ciallachadh gun cosg e airgead stèidhichte air grunn nithean, leithid meud an t-sanas agad agus an àireamh de luchd-tadhail air a bheil thu ag amas. Mura h-eil thu eòlach air an CPA agus suimean an tagraidh agad, is dòcha gum bi thu airson beachdachadh air bathar-bog-mar-a-sheirbheis leithid Google Analytics a chleachdadh.

Ann an Google AdWords, bidh gnìomhachasan air-loidhne a’ tagradh air prìomh fhaclan agus teirmean sgrùdaidh. Leis gu bheil an rop stèidhichte air sgòr càileachd, bidh an neach-tairgse as àirde aig an ìre as àirde air liosta nan sanasan, ach chan eil na tagraidhean gu riatanach ag òrdachadh an òrdugh anns am bi iad a’ nochdadh. Mar as trice bidh an neach-tairgse àrd a’ buannachadh an t-suidheachaidh, ach faodaidh an neach-tairgse ìosal a dhol thairis air farpaiseach gu furasta agus a’ phrìomh àite a ghabhail air duilleag nan toraidhean rannsachaidh.

Bidh Google AdWords a’ cleachdadh siostam rop dara-phrìs gus faighinn a-mach dè na sanasan a nochdas nuair a bhios luchd-cleachdaidh a’ lorg prìomh fhaclan co-cheangailte ris na toraidhean no na seirbheisean aca. Bidh luchd-sanasachd a’ cur thagraidhean airson prìomh fhaclan co-cheangailte ris na toraidhean no na seirbheisean a tha iad a’ tabhann agus a’ tagradh air a’ chàileachd as àirde, na prìomh fhaclan as buntainniche. Is e siostam sanasachd sònraichte a th’ ann an AdWords a leigeas le luchd-sanasachd smachd a chumail air na cosgaisean agus na greisean gnìomhachais aca. Ged is e prìomh amas Google sanasan iomchaidh a thoirt seachad, tha seo fada bho bhith na ghealladh.

Ann an siostam Google AdWords, tha an suidheachadh sanasachd as àirde air a thoirt don t-sanas as àirde inbhe. Chan eil a’ chiad suidheachadh san rop an-còmhnaidh na ghealladh. Bidh roinnean ag atharrachadh agus faodaidh iad atharrachadh gu mòr, a rèir an àireamh de luchd-sanasachd agus farpais airson prìomh fhacal sònraichte. Mar sin, ma tha thu a’ feuchainn ri prìomh àite fhaighinn, tha e riatanach fios a bhith agad dè a nì thu.

Is dòcha gu bheil thu air na sanasan fhaicinn air àrd-ùrlar sanasachd Google, ach an robh fios agad gu bheil e ag obair mar an ceudna ri eBay? Tha e coltach ri rop, le trì sliotan sanasachd air an cuir an neach-tairgse as àirde a-steach. Ach dè an dìomhair? Is e rop a th’ ann an Adwords, dìreach mar eBay. Anns an rup, bidh luchd-sanasachd ag innse do Google an t-suim as motha a tha iad deònach pàigheadh ​​gach cliog. Bidh an ath neach-tairgse as àirde a’ pàigheadh ​​dìreach aon sgillinn a bharrachd na an neach-tairgse àrd.

Nuair a nì thu tagradh air prìomh fhaclan, feumaidh tu prìomh fhaclan a thaghadh a tha co-cheangailte ris a’ ghnìomhachas agad. Bidh thu cuideachd airson seòrsa maidsidh a thaghadh. Tha an seòrsa maidsidh a’ toirt iomradh air cho dlùth ‘s a tha Google a’ maidseadh am prìomh fhacal. Tha diofar sheòrsaichean co-chòrdadh ann, toirt a-steach cruinn, abairt, agus air atharrachadh gu farsaing. Is e dìreach an rud as mionaidiche, agus is e abairt agus leathann an fheadhainn as lugha ceart. A dh'aindeoin sin, feumaidh tu na prìomh fhaclan as buntainniche a thaghadh airson an làrach-lìn agad gus a bhith soirbheachail le AdWords.

Tha e gu math scalable

Is e beatha beatha scalability teicneòlas. Tha e fada nas fhasa do theachd-a-steach agus oirean prothaid a mheudachadh na bha e a-riamh. Faodaidh cleachdadh fèin-ghluasaid agus eòlaichean sgileil do chuideachadh le sgèile. Ge-tà, tha e cudromach gun ullaich thu thu fhèin airson fàs. Seo cuid de mholaidhean airson do chuideachadh gus dèanamh cinnteach gu bheil do chompanaidh scalable. Air an liostadh gu h-ìosal tha trì dòighean gus scalability do ghnìomhachas a leasachadh. Leugh air adhart gus faighinn a-mach mar as urrainn dhut do ghnìomhachas a dhèanamh nas prothaidiche.

Le bhith a’ cleachdadh seirbheis sgòthan a tha gu math scalable faodaidh sùbailteachd agus èifeachdas do ghnìomhachas àrdachadh. Le bhith a’ faighinn buannachd bho Azure, faodaidh tu aplacaidean a chruthachadh a ruitheas air iomadh inneal. Leigidh seo leat an rèiteachadh aca a sgèileadh agus atharrachadh gu furasta mar a dh’ fheumar. Tha seo gan dèanamh air leth freagarrach airson gnìomhachasan a tha a’ fàs le caochlaidhean leud-bann ràitheil. Leis an t-seòrsa seirbheis sgòthan seo, faodaidh tu do chomas agus astar àrdachadh gun a bhith draghail mu choileanadh. Bidh gràdh aig do luchd-ceannach air do ghnìomhachas! Ma tha feum agad air bun-structar scalable, beachdachadh air seirbheisean coimpiutaireachd neòil.

Is urrainn do ghnìomhachasan a tha scalable an raon sreapachaidh agus an eallach obrach a làimhseachadh gu furasta. Tha an seòrsa gnìomhachas seo a’ toirt a-steach bathar-bog, seirbheisean ballrachd, e-malairt, luchdachadh sìos didseatach, ceadachd, togalaichean màil, slabhraidh reic, agus mòran eile. Ma tha do ghnìomhachas scalable, cumaidh e a’ fàs agus a’ soirbheachadh eadhon ann an eaconamaidh dhoirbh. Tha seo ga dhèanamh furasta atharrachadh a rèir iarrtasan àrdachadh do luchd-dèiligidh. Faodaidh tu cuideachd farsaingeachd agus teachd-a-steach do chompanaidh fhàs mar a dh ’fheumar.

Ann an teicneòlas fiosrachaidh, tha scalability a’ ciallachadh comas an t-siostaim agad atharrachadh gu iarrtasan nas motha fhad ‘s a chumas e an structar aige. Is e dùbhlan duilich a th’ ann àrdachadh meud reic gu tric, oir faodaidh e buaidh a thoirt air prothaid agus èifeachdas. Ann an saoghal an ionmhais, faodaidh scalability companaidh a chuideachadh gus iomall prothaid a chumail eadhon nuair a tha an àireamh de reic a’ dol am meud. Agus tha scalability cuideachd na fheart cudromach dha bancaichean. Le barrachd iarrtasan, feumaidh bancaichean na siostaman aca atharrachadh agus sgèile gus cumail suas ri iarrtas.

Tha e air a chuimseachadh gu mòr

Tha AdWords na inneal sanasachd cumhachdach a tha ag amas air luchd-cleachdaidh a tha dualtach ùidh a bhith agad san toradh agad. Tha daoine aig a bheil ùidh anns an toradh agad mu thràth nas dualtaiche a cheannach. Cuidichidh seòrsaichean maids prìomh fhaclan thu gus smachd a chumail air na faclan agus na teirmean sgrùdaidh as freagarraiche don ghnìomhachas agad. Faodaidh tu innealan rannsachaidh prìomh fhaclan a chleachdadh leithid an Keyword Planner gus na prìomh fhaclan as fheàrr a lorg. Gus tòiseachadh, Luchdaich a-nuas an-asgaidh prìomh-fhacal-planner.

There are many aspects to be aware of when using Adwords. Cosgais gach cliog, Sgòr càileachd, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Sgòr càileachd

Adwords’ Sgòr Càileachd (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. A bharrachd air sin, high QS will lower the cost per click (CPC).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. Depending on your industry, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, faclan-luirg, agus duilleag tighinn air tìr. If the Quality Score is high, your ad will be highly relevant to the keyword. Conversely, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. Mar an ceudna, the ad copy should be catchy but should not stray from the theme. A bharrachd air, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

In a nutshell, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. Ge-tà, it is important to keep in mind that a higher QS will also lower your cost per click (CPC) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” neo “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

Gu coitcheann, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. Compared to broad match, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

Faclan-luirg àicheil

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Ge-tà, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Mar eisimpleir, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Ge-tà, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords allows advertisers to increase traffic to their websites and shares the revenue with the publisher. It also helps publishers monetize their content by monitoring fraudulent clicks. Learn more about Adwords and its benefits. Air neo, visit Google’s Adwords support website to learn more. It’s free and very effective!

PPC advertising

Unlike traditional display ads, PPC advertising on Google’s Adwords platform uses a secondary price auction to determine the CPC. A bidder enters an amount (called the “bid”) and then waits to see if their ad is selected for display. When they are successful, their ad appears in the search engine results page. Advertisers can target specific locations or devices, and they can set bid modifiers by location.

For maximum results, a winning PPC campaign should be based on keyword research and the creation of a landing page optimized for that keyword. Relevant campaigns generate lower costs, since Google is willing to pay less for relevant ads and a satisfying landing page. Split ad groups, mar eisimpleir, can increase the click-through rate and Quality Score of your ads. Agus mu dheireadh, the more relevant and well-designed your ad, the more profitable your PPC advertising will be.

PPC advertising is a powerful tool for promoting your business online. It allows advertisers to target a particular audience based on their interest and intent. They can tailor their campaigns to specific geographical locations, devices, time of day, agus inneal. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Ge-tà, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.

Google Adwords

In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. Ge-tà, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.

Know your audience and create ad copy that is compelling and relevant. The ad copy you write should be based on your market research and customer’s interests. Google offers tips and sample ad writing to help you write a catchy ad copy. Once you have done this, you can enter your billing information, promotional codes, and other information. Your advertisement will be published on Google’s website within 48 uairean.

A bharrachd air sin, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. Agus, finally, you can control the budget for your campaign. Ach, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.

Cosgais gach cliog

The cost per click for Adwords depends on several factors, gabhail a-steach an sgòr càileachd, faclan-luirg, teacsa sanasachd, agus duilleag tighinn air tìr. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. If your CTR is high, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

A’ chiad, consider your Return on Investment (RING). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 sa cheud. If you’re not able to achieve this ratio, try cross-selling to existing customers.

Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Google recommends setting the maximum CPC to $1. Manual cost per click bidding, air an làimh eile, means that you set the maximum CPC yourself. Manual cost per click bidding differs from automated bidding strategies. If you’re unsure of what the maximum CPC is, start by looking up the amount of other advertisers’ sanasan.

Sgòr càileachd

To improve the quality score of your Adwords campaign, you must understand the three components of the quality score. These components include: campaign success, keywords and ad copy. There are a number of ways to increase your Quality Score, and each of these will have an impact on your campaign’s performance. But what if you don’t know what they are? Then don’t worry. I’ll explain how to improve these three components, so you can start seeing results quickly!

A’ chiad, determine the CTR. This is the percentage of people who actually click on your ad. Mar eisimpleir, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. Ge-tà, this number will vary for different keywords. Uime sin, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.

The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. A bharrachd air, it should be surrounded by relevant text and search terms. San dòigh seo, your ad will be seen as the most relevant one based on the searcher’s intent.

Split testing

If you’re new to A/B split testing in Adwords, you may wonder how to set it up. It’s simple to set up and uses data driven testing methods to make your AdWords campaigns as effective as possible. Split testing tools like Optmyzr are a great way to test fresh copy on a large scale. This tool helps you choose the best ad format based on historical data and previous A/B tests.

A split test in SEO is a great way to optimize your website for algorithm changes and user experience. Make sure your test is run on a large enough site; if you have only a couple pages or very little organic traffic, the results will be unreliable. A slight increase in search demand can cause inflation, and other factors may have an impact on the results. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. Mar eisimpleir, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

Cosgais gach tionndadh

The Cost Per Acquisition (CPA) and Cost Per Conversion (CPC) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. Mar eisimpleir, if a hotel owner wants more bookings, they may use Google Ads to get more leads. Ge-tà, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.

Tha cosgais gach cliog (CPC) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, some keywords cost more than others. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. Ge-tà, Adwords is an effective way to promote your online business.

Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. A bharrachd air sin, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. Airson seo, a good ROI will be greater than PS5 for each click.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, faclan-luirg, bids, and conversion tracking. If you’re not sure where to start, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

Cosgaisean

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. Le bhith a 'cleachdadh faclan-luirg àicheil, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. Cuideachd, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. Mar eisimpleir, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

There are several factors that affect cost per click, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. Mar eisimpleir, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

Faclan-luirg

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Ge-tà, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Once you have your keyword list, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. Mar eisimpleir, you want people to click your ads because they’re looking for a solution to a problem. Ge-tà, this may not be the case when people are searching outside of search engines, mar eisimpleir. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, remember that not all keywords are created equal. While some may seem smart at first, some are not. A search for “facal-faire wifi” indicates that people are looking for a wifi password, not a specific product or service. Mar eisimpleir, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. Mar eisimpleir, you can see their working hours and commute times. Cuideachd, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. Mar eisimpleir, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. Ge-tà, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Ge-tà, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

A 'cumail sùil air tionndadh

You can use AdWords conversion tracking to see how many of your ads are converting. Usually, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 làithean, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. Oftentimes, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Ge-tà, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

When setting up Website or Call On-Site conversions, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, including Campaign, Ad Group, Ad, and Keyword. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Mar eisimpleir, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. Air an làimh eile, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. Mar sin, you should use AdWords conversion tracking if you have multiple online marketing channels.

If you are looking to use Google Adwords for your marketing campaign, you will need to know some basic details about how it works. You should use the cost-per-click (CPC) tagradh, Sanasachd cuimsichte air an làrach, and re-targeting to increase your click-through rates. Gus tòiseachadh, read this article to discover the most important features of AdWords. Às deidh an artaigil seo a leughadh, you should be able to create a successful campaign.

Cosgais-gach-cliog (CPC) tagradh

Cost-per-click bidding is a critical component of an effective PPC campaign. By reducing your cost-per-click, you can increase your traffic and conversion levels. CPC is determined by your bid and by a formula that takes into account ad quality, ad rank, and projected impacts of extensions and other ad formats. This process is based on several factors, including the type of website you have and its content.

CPC bidding strategies are different for each site. Some use manual bidding while others rely on automated strategies. There are advantages and disadvantages to both. One of the most significant advantages of automated bidding is that it frees up time for other tasks. A good strategy will help you optimize your costs and get the best results. Once you have set up your campaign and optimized your bids, you’ll be on your way to boosting your visibility and converting your traffic.

A low CPC allows you to get more clicks for your budget, and a higher number of clicks means more potential leads for your website. By setting a low CPC, you’ll be able to achieve a higher ROI than with other methods. A good rule of thumb is to base your bid on the average sales you expect to make per month. The more conversions you receive, the higher your ROI.

With hundreds of thousands of keywords available, cost-per-click bidding is an essential aspect of a successful PPC campaign. Though high CPCs are not required for every industry, high costs can make them more affordable. Mar eisimpleir, if a business offers a high-value product, it can afford to pay a high CPC. Air an làimh eile, industries with high average cost per click can afford to pay a higher CPC because of the lifetime value of the customers.

The amount of money you spend per click depends on several factors, including quality score and keyword relevance. If your keyword is not related to your business’s target market, your bid may increase by 25 percent or more. A high CTR is one indicator that your ad is relevant. It can increase your CPC while decreasing your Avg. CPC. Smart PPC marketers know that CPC bidding is not solely about keywords, but a combination of other factors.

When CPC bidding for Adwords, you pay a publisher a certain amount for each click based on the value of your advertisement. Mar eisimpleir, if you bid a thousand dollars and get a single click, you will pay a higher price than if you use an ad network like Bing. This strategy helps you reach a higher number of customers and a lower cost-per-click.

Sanasachd cuimsichte air an làrach

With Site Targeting in place, Google advertisers are able to choose the websites on which their ads will appear. Unlike pay-per-click advertising, Site Targeting allows advertisers to target specific content sites. While pay-per-click advertising is great for advertisers who know exactly what their customers are looking for, it leaves potential market share untapped. Here are some tips to make your ads stand out:

The first step in maximizing your conversion rates is choosing the right site-targeted ad creative. Ads that are relevant to a specific site’s content will be more likely to convert. Choose a site-specific creative to avoid audience burnout, which is when the audience becomes tired of seeing the same ads over. This is especially important when advertising to people with low reading comprehension levels. This is why changing ad creatives regularly can help.

Ag ath-chuimseachadh

Using re-targeting with Adwords can be extremely effective. It can be used to attract potential customers to your website. Facebook has more than 75% of mobile users, making it an excellent choice to boost your presence on Twitter. A bharrachd air, you can take advantage of Adwords’ mobile-friendly format to capture the attention of your audience. San dòigh seo, you can convert them into customers. Using Facebook and Twitter for re-targeting is a great way to make the most of this powerful advertising technique.

Re-targeting with Adwords has numerous benefits. It helps you stay in touch with your existing customers and reach new ones. By placing Script tags on your website, people who have visited your site in the past will see your ads again, generating repeat business. Google also allows you to use re-targeting with Adwords across various social media channels, including Facebook, Twitter, and YouTube.

Google Ads uses a code called “retargeting” that works with a visitor’s browser to send ads. The code does not show up on a website visitor’s screen, but it communicates with the user’s browser. It’s important to note that every internet user can disable cookies, which will make the experience of online marketing less personalized. Those websites that already have a Google Analytics tag installed can skip adding the Google Ads re-targeting code.

Another technique for re-targeting with Adwords is list-based retargeting. In this type of re-targeting, users have already visited a website and clicked through to a post-click landing page. These targeted ads can encourage visitors to make a purchase or upgrade to a subscription. Re-targeting with Adwords is an excellent strategy for generating high-quality leads.